Source Fashion: Opening with Record-Breaking Visitor Numbers
Source Fashion, Europe’s leading responsible sourcing show, opened its doors on Tuesday, 18th February, at Olympia London, attracting record-breaking visitor numbers. Buyers, retailers, and sourcing professionals from around the world gathered at the highly anticipated event, including representatives from industry giants such as NEXT, John Lewis, Reiss, Maebe, ASOS, Evans, Harrods, Hunter Boots, Lipsy, Barbour, Claires, NBA, Fortnum and Mason, Sophia Webster, The Hippie Shake and French Connection. With a shared commitment to driving positive change in the retail sector, attendees explored innovative sustainable solutions and forged impactful connections that are set to shape the future of fashion.
The event features an impressive line-up of responsible manufacturers from around the globe with the spotlight on the UK, Portugal, Egypt, India, Indonesia and Nepal.
The Source Catwalk Show held three times daily, captivated audiences with standout collections from exhibitors. Three distinct trends - Reconstructed, Circus, and Romance - captured the energy of the season, complemented by a vibrant swimwear story curated by sustainable stylist Rebekah Roy. Closing the show in style, headline designer Stuart Trevor, founder of All Saints and a passionate sustainability advocate, unveiled his latest label, STUART TREVOR, showcasing contemporary designs crafted from sustainable and repurposed materials.
The panel discussions on the Source Catwalk Stage and lively conversations on the Source Debates Stage have also drawn crowds with a series of thought-provoking talks from leading industry professionals discussing the latest trends and topics in sustainable fashion.
Speaking on the Source Catwalk Stage, Nick Reed, Founder of Neem London, chaired a panel discussion titled “From Fast Fashion to Circularity – Encouraging Consumers to Embrace Sustainable Fashion Models.” Charlotte Pumford, Head of Sustainability at Vivobarefoot, highlighted three key elements for circularity: slowing down production by focusing on local, on-demand manufacturing; designing products with intentionality for repair, durability, and recycling; and maintaining transparency to understand the impact of manufacturing.
On the Source Debates Stage, topics ranged from how to produce less while maintaining the same level of profit, to the use of authentic language, building trust, and what can be perceived as greenwashing. However, the liveliest debate of the day came when Giovanni Beatrice, Founder of Forward in Fashion joined Sherin Hosni, Executive Director of the Apparel Export Council of Egypt, to discuss North Africa's potential as a sourcing alternative to Asia.
Beatrice highlighted a shift from traditionally low-cost Asian manufacturers towards more sustainable sourcing, driven by environmental concerns and stricter legislation. They noted growing interest in African countries such as Morocco, Tunisia, and Egypt, emphasising the importance of matching products to the right markets while minimising environmental impact. Hosni underscored Egypt’s emergence as a leader in high-quality, responsibly produced apparel, supported by efficient business services and sustainable practices.
New to the show Egyptian Pavilion showcases 20 companies, highlighting the exceptional quality, craftsmanship, and sustainability practices of Egyptian manufacturers. It offered UK and European buyers an unparalleled opportunity to source responsibly, reinforcing Egypt’s growing reputation as a leader in sustainable fashion production.
Suzanne Ellingham, Event Director of Source Fashion, said, “I’m thrilled that today has seen record numbers of visitors come through the door. That’s including serious buyers from the UK’s largest brands and retailers who are looking to forge new relationships and do better business. Our mission is to connect international manufacturers with UK and European buyers seeking responsible sourcing solutions, and the show is delivering on this promise.
The inspiring and eye-opening content program kicked off with industry leaders in sustainability addressing the biggest challenges in responsible manufacturing and sourcing today. I have been blown away by the source Debates stage and the audience participation, Hearing the conversation from the industry and seeing people sharing publicly their ways of working, really just doesn’t happen very often. We have a platform that allows this to happen and that, to me, is something we are incredibly proud of. We’re excited for what’s still to come over the next two days.”
Source Fashion