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C.L.A.S.S. ICON 2021 Winner DUARTE Returns to ModaLisboa (c) DUARTE
Duarte outfits for FW 22/23 collection - Cream Teddy Coat
14.03.2022

C.L.A.S.S. ICON 2021 Winner DUARTE Returns to ModaLisboa

  • DUARTE  brings on the runway its SEASON 2 “Eco-Street Dance” collection

By mixing C.L.A.S.S. responsible materials, colorful prints, urban feels and artistic inspiration, the Portuguese streetwear brand creates a new style and a clear yet cool message for conscious fashion consumers.  The rewarded 2021 C.L.A.S.S. Icon Award Portuguese brand Duarte is ready to presents its Fall/Winter 2022/23 collection developed in collaboration with C.L.A.S.S. Eco Hub at ModaLisboa after a first presentation at Milan Fashion Week. From February 24th until 27th, Duarte’s creations have been featured as a special project at WSM (WHITE Sustainable Milano) platform space inside “Unveiling the fashion Backstage”, a docu-event focusing on an immersive journey into the amazing world of premium and smart supply chains that make innovative and responsible fashion wardrobes a reality.

  • DUARTE  brings on the runway its SEASON 2 “Eco-Street Dance” collection

By mixing C.L.A.S.S. responsible materials, colorful prints, urban feels and artistic inspiration, the Portuguese streetwear brand creates a new style and a clear yet cool message for conscious fashion consumers.  The rewarded 2021 C.L.A.S.S. Icon Award Portuguese brand Duarte is ready to presents its Fall/Winter 2022/23 collection developed in collaboration with C.L.A.S.S. Eco Hub at ModaLisboa after a first presentation at Milan Fashion Week. From February 24th until 27th, Duarte’s creations have been featured as a special project at WSM (WHITE Sustainable Milano) platform space inside “Unveiling the fashion Backstage”, a docu-event focusing on an immersive journey into the amazing world of premium and smart supply chains that make innovative and responsible fashion wardrobes a reality.

For its second collection Duarte still counts on C.L.A.S.S. support in sourcing materials and communication activities as part of the Icon Award yearly program. The streetwear designer Ana Duarte, with the help of the Milanese hub, is back with a renewed collection that counts 40 pieces continuing the concept and the story behind the previous World Keeper: the irresistible superhero Tadao - Ana Duarte’s dog – fighting against the environmental issues created by mankind and personified as Smog Man (air pollution), Fire Man (climate change), Deforestation Man (forests destruction) and Wave Man (water overconsumption). 

This time the inspiration is also Street Dance drawn directly from the city streets, with majorly unisex pieces (apart from some small specific details linked to sizes or ergonomics) and materials that both respect the planet and keep you warm. The prints drawn from ripped posters giving birth to a sort of new style that we can name “Eco-Street Dance”. The color palette explores the dark shades of grey, cream, blue and black, with artistic pops of color of a hopeful urban culture that tears apart posters from the past and turns them into a new brighter story. 

Talking about materials, the collection presents a selection of urban pieces for everyday superheroes, fighting against environmental issues - with a holistic approach to sustainability values thanks to the synergy with C.L.A.S.S. and its Back in the Loop area: a section dedicated to alternative and sustainable sourcing against the massive amount of materials and textiles produced that are not used and discarded by the fashion system. This is mostly powered by MAEBA International - and its ReLiveTex® fabrics - leader in selecting and repurposing premium Italian fabrics with exceptional 60 years of expertise in collecting high quality materials from leading brands and textile manufacturers, and the first company at an international level to be accredited for the UNI EN ISO 14021 certification which grants the traceability of the collected materials.

The linings complete the full sustainable picture, thanks to Bemberg™ by Asahi Kasei fabrics by Gianni Crespi Foderami. Bemberg™ is a new generation material made from the smart-tech transformation of cotton linter pre-consumer material, converted through a traceable and transparent closed loop process. Entirely made in Japan, it comes with Compostability and Ecotoxicity Certifications verified by Innovhub SSI, RCS, OEKOTEX® Standard 100 and the Eco Mark certifications. The factory is ISO 14001 certified, too. 

(c) FET
FET-100 Series Melt Spinning System
13.03.2022

FET gearing up for Techtextil 2022

With just 3 months to go before Techtextil Frankfurt, UK company Fibre Extrusion Technology Limited (FET), is looking forward to exhibiting at this trade show once again. Techtextil attracts international blue-chip companies at the cutting edge of technology, seeking innovative solutions to technical challenges, so this event represents an ideal opportunity to demonstrate how FET can help achieve their goals.

FET is an acknowledged leader in laboratory and pilot meltspinning equipment for a vast range of applications, such as precursor materials used in high value technical textiles, sportswear, medical devices and specialised novel fibres from exotic and difficult to process polymers. Where melt spinning solutions are not suitable, FET provides a viable alternative with pilot and small scale production wet spinning systems.

However, FET will also showcase at Techtextil its more recent laboratory scale spunbond system, which enables client development of nonwoven fabrics in a number of formats and polymers. FET already has a number of spunbond systems in the field, including composite systems which utilise both spunbond and meltspun functions.

With just 3 months to go before Techtextil Frankfurt, UK company Fibre Extrusion Technology Limited (FET), is looking forward to exhibiting at this trade show once again. Techtextil attracts international blue-chip companies at the cutting edge of technology, seeking innovative solutions to technical challenges, so this event represents an ideal opportunity to demonstrate how FET can help achieve their goals.

FET is an acknowledged leader in laboratory and pilot meltspinning equipment for a vast range of applications, such as precursor materials used in high value technical textiles, sportswear, medical devices and specialised novel fibres from exotic and difficult to process polymers. Where melt spinning solutions are not suitable, FET provides a viable alternative with pilot and small scale production wet spinning systems.

However, FET will also showcase at Techtextil its more recent laboratory scale spunbond system, which enables client development of nonwoven fabrics in a number of formats and polymers. FET already has a number of spunbond systems in the field, including composite systems which utilise both spunbond and meltspun functions.

A major theme to be highlighted on the FET stand is Sustainability. The FET range of laboratory and pilot extrusion lines is ideally suited for both process and end product development of sustainable materials.

FET has successfully processed almost 30 different polymer types in multifilament, monofilament and non-woven formats, collaborating with specialist companies worldwide to promote greater sustainability through innovative manufacturing processes.

Source:

DAVID STEAD PROJECT MARKETING LTD for FET

(c) Avgol
01.03.2022

Avgol® puts sustainability front and center at IDEA22

  • Company underlines commitment to helping customers meet 2030 sustainability goals

Avgol® Industries 1953 Ltd, a global leader in the manufacture of high-performance nonwoven fabric solutions, will use this month’s IDEA22 to underline its commitment to helping customers meet their long-term sustainability objectives.

The company will highlight the latest work in biodegradation technology for polyolefin nonwoven fabrics at the Miami Beach event, showcasing its own range of component nonwoven fabric solutions. Together with its sister companies from Indorama Ventures Limited (‘IVL’) – who will be presenting biodegradation capable polyolefin and polyester fibers – Avgol will discuss with visitors how specific products can help businesses achieve their 2030 sustainability goals.

 

  • Company underlines commitment to helping customers meet 2030 sustainability goals

Avgol® Industries 1953 Ltd, a global leader in the manufacture of high-performance nonwoven fabric solutions, will use this month’s IDEA22 to underline its commitment to helping customers meet their long-term sustainability objectives.

The company will highlight the latest work in biodegradation technology for polyolefin nonwoven fabrics at the Miami Beach event, showcasing its own range of component nonwoven fabric solutions. Together with its sister companies from Indorama Ventures Limited (‘IVL’) – who will be presenting biodegradation capable polyolefin and polyester fibers – Avgol will discuss with visitors how specific products can help businesses achieve their 2030 sustainability goals.

 

More information:
Avgol IDEA
Source:

PHD Marketing & Strategy for Avgol

Photo: RadiciGroup
31.01.2022

RadiciGroup: New ski suit featuring total end-of-life recyclability

  • Sustainability at Milano Unica:  Ecodesign for an environmentally friendly fashion industry.

A ski suit made of yarn obtained from recycled materials and fully recyclable at end-of-life, without giving up on style, design and technical performance: this is RadiciGroup’s business card at the 34th Milano Unica, the international high-end textiles trade show taking place at the Milan Rho Fairground on 1-2 February.

In the Innovation Area of TexCubTec, Sistema Moda Italia’s technical and functional textile section, visitors can see and touch the new uniform of the RadiciGroup Ski Club designed by RadiciGroup in collaboration with the DKB sportswear brand.

  • Sustainability at Milano Unica:  Ecodesign for an environmentally friendly fashion industry.

A ski suit made of yarn obtained from recycled materials and fully recyclable at end-of-life, without giving up on style, design and technical performance: this is RadiciGroup’s business card at the 34th Milano Unica, the international high-end textiles trade show taking place at the Milan Rho Fairground on 1-2 February.

In the Innovation Area of TexCubTec, Sistema Moda Italia’s technical and functional textile section, visitors can see and touch the new uniform of the RadiciGroup Ski Club designed by RadiciGroup in collaboration with the DKB sportswear brand.

“The ski suit, consisting of jacket and trousers, is fashioned with fabric made of RENYCLE®, a RadiciGroup yarn obtained from mechanically recycled nylon,” pointed out Marco De Silvestri, sales & marketing manager – Apparel and Technical of RadiciGroup Advanced Textile Solutions business area. “In addition, the suit’s padding and numerous accessories, such as zippers, Velcro, buttons and thread, are also made of polyamide. It was an ambitious project and we reached a definitive goal: circularity in sportswear without compromising on performance. A goal achieved through continuous close collaboration with other companies in the chain to develop chemically compatible materials that guarantee the high technical performance required by this kind of application.”

At Milano Unica, besides RENYCLE®, RadiciGroup is showcasing garments made of   REPETABLE®, a polyester yarn obtained from post-consumer recycled plastic bottles, and articles made of BIOFEEL®, a brand identifying both nylon and polyester yarn made from renewable source materials.

More information:
Radici RadiciGroup
Source:

RadiciGroup

Dr. Annegret Vester (c) CHT Germany GmbH
Dr. Annegret Vester
29.10.2021

CHT Germany GmbH: Dr. Annegret Vester is Chief Sustainability Officer (CSO)

As of October 1, 2021, Dr. Annegret Vester has assumed responsibility for sustainability issues of the CHT Group. With the Doctor of Chemistry, the ideal person for the CSO position could be found in many respects.
 
Dr. Vester has many years of experience in the transformation of CHT into today's sustainability-focused chemical company in her positions as Head of Global CHT Marketing and as Head of Strategy and Business Development.

In recent years, she has been responsible for the company's excellent rating in the EcoVadis assessment with regard to corporate social responsibility activities. The realignment of the corporate strategy with the United Nations Sustainable Development Goals (UNSDG) has been one of her tasks, as has the annually published CHT Sustainability Report documenting the measures and successes.

With the appointment of Dr. Vester, the CHT Management Board once again underlines the essential importance of sustainability for the strategic orientation of the globally operating group of companies.

As of October 1, 2021, Dr. Annegret Vester has assumed responsibility for sustainability issues of the CHT Group. With the Doctor of Chemistry, the ideal person for the CSO position could be found in many respects.
 
Dr. Vester has many years of experience in the transformation of CHT into today's sustainability-focused chemical company in her positions as Head of Global CHT Marketing and as Head of Strategy and Business Development.

In recent years, she has been responsible for the company's excellent rating in the EcoVadis assessment with regard to corporate social responsibility activities. The realignment of the corporate strategy with the United Nations Sustainable Development Goals (UNSDG) has been one of her tasks, as has the annually published CHT Sustainability Report documenting the measures and successes.

With the appointment of Dr. Vester, the CHT Management Board once again underlines the essential importance of sustainability for the strategic orientation of the globally operating group of companies.

More information:
CHT Germany GmbH CHT Germany
Source:

CHT Germany GmbH

THE GROUND debuts at Frankfurt Fashion Week
The Ground Logo
20.10.2021

THE GROUND debuts at Frankfurt Fashion Week

  • A purpose-driven B2C festival for a young and optimistic generation

With THE GROUND, the PREMIUM GROUP is organizing a major fashion festival for young end consumers for the first time. Responsible for the event concept, in addition to Anita Tillmann, Jörg Arntz and the PREMIUM GROUP - team, is B2C expert Kai Zollhöfer, who already helped to make the Bread & Butter by Zalando a crowd puller.

“THE GROUND is a B2C festival aimed at a young, purpose-driven generation. This new generation has a strong stance on current social and environmental challenges and expects brands to reflect them. The overriding topics at THE GROUND are therefore sustainability, diversity and equality”, says Kai Zollhöfer.

  • A purpose-driven B2C festival for a young and optimistic generation

With THE GROUND, the PREMIUM GROUP is organizing a major fashion festival for young end consumers for the first time. Responsible for the event concept, in addition to Anita Tillmann, Jörg Arntz and the PREMIUM GROUP - team, is B2C expert Kai Zollhöfer, who already helped to make the Bread & Butter by Zalando a crowd puller.

“THE GROUND is a B2C festival aimed at a young, purpose-driven generation. This new generation has a strong stance on current social and environmental challenges and expects brands to reflect them. The overriding topics at THE GROUND are therefore sustainability, diversity and equality”, says Kai Zollhöfer.

“A  large  number  of  customers  are  interested  in  more  sustainable  options  -  there  is  a  desire  for  a  more conscious lifestyle, but this trend is currently not yet reflected in their actual shopping behavior. In between lies the so-called attitude-behavior gap, which THE GROUND wants to close further as a platform for brands with transparency and cool communication. We cannot expect that every brand, every consumer is currently doing everything 100% right, but it is the responsibility of all of us to take one small step in the right direction every day. We have to talk openly about how to do this in order to learn from each other so that we can take as many people as possible with us on this journey to a more sustainable future.“

The 3-day experiential marketing playground offers brands the opportunity to interactively exhibit purpose-driven stories and products and connect with consumers. In addition to the focus on fashion, brands from the areas of well-being, beauty, mobility and technology will present innovative products and solutions.

Source:

PREMIUM Exhibitions GmbH

18.10.2021

SABIC presents new Portfolio for Nonwovens at INDEX

SABIC has announced that the newly formed Hygiene & Healthcare segment of its Petrochemicals business will showcase its extensive portfolio of SABIC PURECARES™ polypropylene (PP) and polyethylene (PE) polymers for high-purity nonwovens and hygiene films at the upcoming INDEX™ Expo in Geneva, Switzerland, from October 19 through 22, 2021. The company will also present enabling solutions developed with partners to address the issue of plastic waste and support the transformation of the industry towards a circular economy with closed-loop initiatives and certified circular polymers under its TRUCIRCLE™ portfolio and services.

SABIC has announced that the newly formed Hygiene & Healthcare segment of its Petrochemicals business will showcase its extensive portfolio of SABIC PURECARES™ polypropylene (PP) and polyethylene (PE) polymers for high-purity nonwovens and hygiene films at the upcoming INDEX™ Expo in Geneva, Switzerland, from October 19 through 22, 2021. The company will also present enabling solutions developed with partners to address the issue of plastic waste and support the transformation of the industry towards a circular economy with closed-loop initiatives and certified circular polymers under its TRUCIRCLE™ portfolio and services.

During INDEX, SABIC will exhibit a wide range of PP polymers targeted at these needs. Highlights on display will include dedicated PP and PE grades for lightweight nonwoven fabrics using the latest spunbond and meltblown processes, and a new ultra-high melt flow PP product engineered for meltblown fibers in nonwoven fabrics. The nonwoven focus will be complemented by industry proven polyolefins for cast and blown film applications in hygiene webs and laminates, providing desirable back and top sheet properties such as water tightness, breathability and elasticity.

In addition, SABIC will also present ISCC Plus certified fiber and film polymers based on circular and renewable PP and PE polymer technology as part of the company’s TRUCIRCLE portfolio for advancing the transformation of the plastics industry from a linear to a truly circular economy. Examples of this comprehensive initiative include collaborations with various market leaders in the field. Together with Fibertex Personal Care, one of the world’s largest manufacturers of spunbond nonwovens for the hygiene industry, SABIC is creating a range of high-purity nonwovens for the hygiene market using ISCC PLUS certified circular PP polymer derived from post-consumer plastic waste. In another project, Fraunhofer Institute, SABIC and Procter & Gamble (P&G) joined forces to develop and demonstrate the feasibility of an advanced close-loop recycling process for used nonwoven facemasks.

Source:

SABIC / Marketing Solutions NV

18.10.2021

Avgol talks to Biotransformation Technology in Nonwovens at Index 2020

Avgol®, an Indorama Ventures company and manufacturer of high performance nonwoven fabric solutions, will be showcasing its latest work in biotransformation technology for polyolefin fibers and nonwoven fabrics at this year’s IndexTM 20 exhibition.
Avgol will be discussing the global challenge of eliminating incineration, landfill, dumping and, in particular, fugitive material pollution from non-woven products.

natureFIT™ is the newest innovation in the Avgol technology platform designed to imbue nonwoven fabrics with additional qualities and benefits that anticipate the shifting demands of the consumer-led retail space. The suite of fabric solutions is focused on replacing elements of spun melt fabric design, where possible, with natural alternatives. The advanced technology affords product designers a significant reduction in polymer consumption to reduce environmental impact while simultaneously enhancing softness and conformability.

The Index 20 expo will be held on 19 – 22nd October 2021 at Palexpo Geneva.

Avgol®, an Indorama Ventures company and manufacturer of high performance nonwoven fabric solutions, will be showcasing its latest work in biotransformation technology for polyolefin fibers and nonwoven fabrics at this year’s IndexTM 20 exhibition.
Avgol will be discussing the global challenge of eliminating incineration, landfill, dumping and, in particular, fugitive material pollution from non-woven products.

natureFIT™ is the newest innovation in the Avgol technology platform designed to imbue nonwoven fabrics with additional qualities and benefits that anticipate the shifting demands of the consumer-led retail space. The suite of fabric solutions is focused on replacing elements of spun melt fabric design, where possible, with natural alternatives. The advanced technology affords product designers a significant reduction in polymer consumption to reduce environmental impact while simultaneously enhancing softness and conformability.

The Index 20 expo will be held on 19 – 22nd October 2021 at Palexpo Geneva.

Source:

Avgol / PHD Marketing Ltd

Rolltop-Tasche Ed (c) Feuerwear
Rolltop-Tasche Ed
07.10.2021

Feuerwear: Rolltop-Tasche Ed aus gebrauchtem Feuerwehrschlauch

Ed, die Rolltop-Tasche von Feuerwear, bietet mit vier Fächern Stauraum für Laptop, Klamotten, Snacks und alles, was noch über den Tag gebraucht wird oder dazu kommt. Das Design überzeugt sowohl auf der Vorder- als auch auf der Rückseite mit viel gebrauchtem Feuerwehrschlauch.

Dieser macht Ed zu einem extrem robusten und langlebigen Begleiter durch den Alltag. Das Rolltop und alle weiteren Stoffteile sind aus widerstandsfähigem Cordura gefertigt. Das wasserabweisende Gewebe wird aus recyceltem PET gefertigt und leistet so ebenfalls seinen Beitrag für Nachhaltigkeit.

Dadurch, dass das verwendete PET-Garn nicht eingefärbt wird, sondern die Farbpigmente fest mit dem Material verbunden werden, bleibt das Gewebe auch bei starker Beanspruchung farbecht und besonders farbintensiv. Gemeinsam mit dem eingesetzten recycelten Feuerwehrschlauch setzt Ed so ein wichtiges Zeichen für Nachhaltigkeit und Langlebigkeit.

Ed, die Rolltop-Tasche von Feuerwear, bietet mit vier Fächern Stauraum für Laptop, Klamotten, Snacks und alles, was noch über den Tag gebraucht wird oder dazu kommt. Das Design überzeugt sowohl auf der Vorder- als auch auf der Rückseite mit viel gebrauchtem Feuerwehrschlauch.

Dieser macht Ed zu einem extrem robusten und langlebigen Begleiter durch den Alltag. Das Rolltop und alle weiteren Stoffteile sind aus widerstandsfähigem Cordura gefertigt. Das wasserabweisende Gewebe wird aus recyceltem PET gefertigt und leistet so ebenfalls seinen Beitrag für Nachhaltigkeit.

Dadurch, dass das verwendete PET-Garn nicht eingefärbt wird, sondern die Farbpigmente fest mit dem Material verbunden werden, bleibt das Gewebe auch bei starker Beanspruchung farbecht und besonders farbintensiv. Gemeinsam mit dem eingesetzten recycelten Feuerwehrschlauch setzt Ed so ein wichtiges Zeichen für Nachhaltigkeit und Langlebigkeit.

Die Rolltop-Tasche ist rund 38 cm breit, 13 cm tief und durch das variable Rolltop zwischen 27 und 41 cm hoch. Wie alle Feuerwear-Produkte wird Ed in den Schlauchfarben Rot, Weiß und Schwarz angeboten. Ed ist ab dem 27. Oktober 2021 im Feuerwear Online-Shop sowie im Einzelhandel erhältlich.

More information:
Feuerwear Taschen
Source:

Profil Marketing

vti: Wahl des Vorstands und Diskussionen in der 30. Mitgliederversammlung (c) P3N MARKETING GMBH
30.09.2021

vti: Wahl des Vorstands und Diskussionen in der 30. Mitgliederversammlung

Zur 30. Mitgliederversammlung des Verbands der Nord-Ostdeutschen Textil- und Bekleidungsindustrie e.V. (vti) wurden von den 67 anwesenden Mitgliedern der bisherige Vorstand mit allen Mitgliedern wiedergewählt. So wurden Thomas Lindner, Geschäftsführer der Strumpfwerk Lindner GmbH, als Vorstandsvorsitzender und André Lang, Geschäftsführer der Norafin Industries (Germany) GmbH, als Vorsitzender des Tarif- und Sozialausschusses für drei weitere Jahre in ihren Ehrenämtern bestätigt. Als neues Mitglied im Vorstand wurde Prof. Dr.-Ing. Markus Michael, Geschäftsführer texulting GmbH, aufgenommen.

Weit mehr als die Hälfte des Umsatzes der ostdeutschen Textil- und Bekleidungsbranche entfällt auf die Technischen Textilien, gefolgt von den Heimtextilien mit rund 30 Prozent und dem Bekleidungssektor mit zirka 10 Prozent.

Zur 30. Mitgliederversammlung des Verbands der Nord-Ostdeutschen Textil- und Bekleidungsindustrie e.V. (vti) wurden von den 67 anwesenden Mitgliedern der bisherige Vorstand mit allen Mitgliedern wiedergewählt. So wurden Thomas Lindner, Geschäftsführer der Strumpfwerk Lindner GmbH, als Vorstandsvorsitzender und André Lang, Geschäftsführer der Norafin Industries (Germany) GmbH, als Vorsitzender des Tarif- und Sozialausschusses für drei weitere Jahre in ihren Ehrenämtern bestätigt. Als neues Mitglied im Vorstand wurde Prof. Dr.-Ing. Markus Michael, Geschäftsführer texulting GmbH, aufgenommen.

Weit mehr als die Hälfte des Umsatzes der ostdeutschen Textil- und Bekleidungsbranche entfällt auf die Technischen Textilien, gefolgt von den Heimtextilien mit rund 30 Prozent und dem Bekleidungssektor mit zirka 10 Prozent.

Ingeborg Neumann, die Präsidentin des Gesamtverbands t+m und Geschäftsführende Gesellschafterin der Peppermint Holding GmbH, gab in ihrem Vortrag „Wir können Wandel – Transformation der deutschen Textil- und Modeindustrie“ einen Einblick in die zukünftigen Herausforderungen. Dabei betonte sie insbesondere die Nachhaltigkeit in allen Bereichen der Branche als Top-Thema. Laut einer t+m-Umfrage beträgt bei einem guten Fünftel der befragten Unternehmen der Umsatzanteil mit nachhaltigen Produkten bereits über 50 Prozent und über 90 Prozent aller befragten Unternehmen planen demnach, ihre nachhaltigen Produktanteile noch auszuweiten.
Insbesondere der Umstieg von fossilen Brennstoffen zu klimaneutralen, erneuerbaren Energien ist diesbezüglich ein wesentlicher Meilenstein.

Johannes Diebel, Leiter Forschung beim Forschungskuratorium Textil e.V., thematisierte in seinem Beitrag die branchenspezifischen Perspektiven bis 2035 zum Green Deal. Mit dem europäischen Grünen Deal will die EU u. a. den Übergang zu einer modernen, ressourceneffizienten und wettbewerbsfähigen Wirtschaft schaffen. Die dazu durchgeführte Branchenstudie führte zu einer Roadmap 2025–30 mit vielfältigen Handlungsfeldern, die von neuen Geschäftsmodellen und der Entwicklung neuer Märkte über attraktive Arbeitsmodelle für Nachwuchskräfte bis zu Innovations- und Netzwerkplattformen für neue Anwendungen in anderen Branchen reichten.

Thomas Lindner reflektierte u. a. diese Herausforderungen in seinem Vorstandsbericht bezüglich der Situation der mittelständischen Unternehmen im Verbandsgebiet. Diese haben durch die Corona-Pandemie starke Umsatzeinbußen hinnehmen müssen. Er machte deutlich, dass die Unternehmen pro Klimaschutz sind, dieser aber nur mit Augenmaß im und mit dem Mittelstand umgesetzt werden kann.

CHIC Shanghai starts on October 9, 2021 with around 500 brands (c) Chic Shanghai / JANDALI MODE.MEDIEN.MESSEN
28.09.2021

CHIC Shanghai starts on October 9, 2021 with around 500 brands

From the 09-11th of October, CHIC will take place with around 500 fashion and lifestyle brands on 53,000 sqm in the National Exhibition & Convention Center in Shanghai and offers a perfect overview of the fashion innovations in all fashion areas of the next season.

Chinese consumers place increasing value on sustainable products, the topic of "sustainability" is present in all areas of CHIC, in cooperation with WGSN the latest trends in sustainable fashion S / S 22 are shown. Together with China Fashion and WWD, companies that produce particularly sustainably are honored as part of the "Pursuer of excellence in sustainability" event.

The organizers put a special focus on the expansion of digital tools for the trade fair participants, which were used in the run-up to the trade fair for intensive visitor marketing and at the trade fair to optimally network supply and demand, WeChat plays a central role here. The CHIC WeChat mini program has been expanded and integrates the CHIC e-catalog, tailored to the needs of exhibitors and visitors.

From the 09-11th of October, CHIC will take place with around 500 fashion and lifestyle brands on 53,000 sqm in the National Exhibition & Convention Center in Shanghai and offers a perfect overview of the fashion innovations in all fashion areas of the next season.

Chinese consumers place increasing value on sustainable products, the topic of "sustainability" is present in all areas of CHIC, in cooperation with WGSN the latest trends in sustainable fashion S / S 22 are shown. Together with China Fashion and WWD, companies that produce particularly sustainably are honored as part of the "Pursuer of excellence in sustainability" event.

The organizers put a special focus on the expansion of digital tools for the trade fair participants, which were used in the run-up to the trade fair for intensive visitor marketing and at the trade fair to optimally network supply and demand, WeChat plays a central role here. The CHIC WeChat mini program has been expanded and integrates the CHIC e-catalog, tailored to the needs of exhibitors and visitors.

The next editions of CHIC will take place from 3-5th of November 2021 in Shenzhen and from 9-11th of March 2022 in Shanghai.

Source:

JANDALI MODE.MEDIEN.MESSEN

Asahi Kasei to reshape its ROICA™ premium stretch fiber business global production strategy (c)ROICA™
ROICA™ premium stretch fiber
22.09.2021

Asahi Kasei to reshape its ROICA™ premium stretch fiber business global production strategy

  • Asahi Kasei Corporation markets premium stretch fiber under the brand of ROICA™, with superior performance features enabled by integrated production from raw material to yarn based on its advanced technology.
  • The specialized global holding operates its global ROICA™ business having production sites in Japan, Thailand, Taiwan, China, and Germany with strategic sales facilities around the world.

With deep regret, Asahi Kasei has taken the decision to restructure its production strategy in order to face the new, unexpected and critical market situation. As part of this process, the production and sales of ROICA™ at its German subsidiary, Asahi Kasei Spandex Europe GmbH in Dormagen, will be discontinued by March 31, 2022.
 

  • Asahi Kasei Corporation markets premium stretch fiber under the brand of ROICA™, with superior performance features enabled by integrated production from raw material to yarn based on its advanced technology.
  • The specialized global holding operates its global ROICA™ business having production sites in Japan, Thailand, Taiwan, China, and Germany with strategic sales facilities around the world.

With deep regret, Asahi Kasei has taken the decision to restructure its production strategy in order to face the new, unexpected and critical market situation. As part of this process, the production and sales of ROICA™ at its German subsidiary, Asahi Kasei Spandex Europe GmbH in Dormagen, will be discontinued by March 31, 2022.
 
Recognizing the paramount importance of the European market, especially when it comes to smart innovation where ROICA™ is a leader, and with the goal of continuing the excellent longtime work with valued partners, customers and supply chains, Asahi Kasei will continue to develop sales, technical and marketing services in Europe through Asahi Kasei Europe, the European regional headquarters of the Asahi Kasei Group. It will especially focus on ROICA™ added value products manufactured at its ROICA™ production sites in Asia.
 
Through this process, Asahi Kasei will reshape the efficiency and productivity of its global ROICA™ operation by keeping a strong focus on responsible innovation and sustainability in close communication, and safeguarding its business partners.
 
As a manufacturer of superior quality, highly functional and sustainable ROICA™ products, Asahi Kasei will continue its journey of responsible innovation aiming to provide solutions to the textile industry and to contemporary consumers, by enhancing production capabilities and expertise at the global sites supported by an expert, wise and efficient company.

More information:
ROICA™ Asahi Kasei Fibers
Source:

GB Network

Mit Federmäppchen Paul, Schreibmappe Pete und Rucksack Elliot steht dem perfekten Start in Ausbildung, Schuljahr, Semester und die Rückkehr ins Büro nichts mehr im Weg (c) Feuerwear
Feuerwear Rucksack Elliot
22.09.2021

Feuerwear macht fit für Schule, Uni, Büro & Co. nach der Sommerpause

  • Mit Federmäppchen Paul, Schreibmappe Pete und Rucksack Elliot steht dem perfekten Start in Ausbildung, Schuljahr, Semester und die Rückkehr ins Büro nichts mehr im Weg

Das neue Schuljahr hat gerade begonnen, die Hochschulen starten bald ins neue Semester und auch die Büros füllen sich nach langer Zeit wieder etwas mehr mit Leben. Was trägt da mehr zur Motivation bei, als das Gefühl, bestens auf alles vorbereitet zu sein? Mit Accessoires und Rucksäcken von Kultlabel Feuerwear aus Köln ist man bestens für alle Eventualitäten gewappnet. Die Unikate aus gebrauchtem Feuerwehrschlauch überzeugen allesamt durch einzigartige Gebrauchsspuren, recycelte Materialien und robuste Langlebigkeit. Im Federmäppchen Paul finden Stifte und Kleinigkeiten für den Schreibtisch Platz. Mit der Schreibmappe Pete hat man auch unterwegs immer Zettel und Stift parat. Und Rucksack Elliot bietet nicht nur Platz für Pete und Paul, sondern auch für Laptop, Snacks und alles, was man sonst noch braucht.

  • Mit Federmäppchen Paul, Schreibmappe Pete und Rucksack Elliot steht dem perfekten Start in Ausbildung, Schuljahr, Semester und die Rückkehr ins Büro nichts mehr im Weg

Das neue Schuljahr hat gerade begonnen, die Hochschulen starten bald ins neue Semester und auch die Büros füllen sich nach langer Zeit wieder etwas mehr mit Leben. Was trägt da mehr zur Motivation bei, als das Gefühl, bestens auf alles vorbereitet zu sein? Mit Accessoires und Rucksäcken von Kultlabel Feuerwear aus Köln ist man bestens für alle Eventualitäten gewappnet. Die Unikate aus gebrauchtem Feuerwehrschlauch überzeugen allesamt durch einzigartige Gebrauchsspuren, recycelte Materialien und robuste Langlebigkeit. Im Federmäppchen Paul finden Stifte und Kleinigkeiten für den Schreibtisch Platz. Mit der Schreibmappe Pete hat man auch unterwegs immer Zettel und Stift parat. Und Rucksack Elliot bietet nicht nur Platz für Pete und Paul, sondern auch für Laptop, Snacks und alles, was man sonst noch braucht.

Wer sich zur Rückkehr an Schreibtisch und Schulbank eine kleine Motivationsspritze verpassen will, der ist bei Kultlabel Feuerwear an der richtigen Adresse. Denn bestens ausgestattet mit Rucksack, Schreibmappe und Co. aus gebrauchtem Feuerwehrschlauch und recycelten PET-Materialien, lernt und arbeitet es sich gleich doppelt so schön.

Wer also bestens vorbereitet in den Jahresendspurt gehen will, der trifft mit den stylischen Unikaten von Feuerwear immer die richtige Wahl. Jedes Stück ist einzigartig und hat eine heldenhafte Geschichte zu erzählen. Handgefertigt überzeugen sie durch Widerstandsfähigkeit und Robustheit. Doch nicht nur ihre wiederverwerteteten Materialien – Feuerwehrschlauch und PET – machen sie besonders nachhaltig. Auch die Langlebigkeit der qualitätiven Unikate trägt ihren Teil zu mehr Nachhaltigeit bei.

More information:
Feuerwear Nachhaltigkeit
Source:

Profil Marketing oHG

powerribs with inset bonnet (c) Composites Evolution
04.08.2021

Composites Evolution: New range of flax-epoxy prepreg materials

Composites Evolution Ltd has teamed up with leading natural fibre reinforcement specialists Bcomp to launch a new range of flax-epoxy prepreg materials, designed to offer enhanced sustainability without compromising on performance.

Evopreg ampliTex™ prepregs combine Composites Evolution’s high-performance Evopreg epoxy resin systems with Bcomp’s award-winning ampliTex™ flax reinforcements, to deliver a family of materials which offer outstanding performance for component applications.

To reach the full performance of natural fibres, Evopreg ampliTex™ prepregs have been tailored to be compatible with Bcomp’s powerRibs™ reinforcement grid, enabling the same stiffness and weight as thin-walled monolithic carbon fibre parts while decreasing the CO2 footprint by 85% and improving safety thanks to a blunt braking behaviour without dangerous debris or sharp edges.

Composites Evolution Ltd has teamed up with leading natural fibre reinforcement specialists Bcomp to launch a new range of flax-epoxy prepreg materials, designed to offer enhanced sustainability without compromising on performance.

Evopreg ampliTex™ prepregs combine Composites Evolution’s high-performance Evopreg epoxy resin systems with Bcomp’s award-winning ampliTex™ flax reinforcements, to deliver a family of materials which offer outstanding performance for component applications.

To reach the full performance of natural fibres, Evopreg ampliTex™ prepregs have been tailored to be compatible with Bcomp’s powerRibs™ reinforcement grid, enabling the same stiffness and weight as thin-walled monolithic carbon fibre parts while decreasing the CO2 footprint by 85% and improving safety thanks to a blunt braking behaviour without dangerous debris or sharp edges.

Composites Evolution’s Sales & Marketing Director, Ben Hargreaves, explains further.
“Sustainability is an increasingly important factor for many of our customers - particularly those involved in motorsports and high-performance automotive applications. As you’d expect in these sectors though, sustainability can’t come at the expense of performance the two must go hand-in-hand. This is something that other prepreggers can struggle with, as natural fibres behave very differently to carbon or glass, for example.”

Customers would be able to understand the strengths and weaknesses of natural fibre composites, and to show where and how they can be adopted without the need for significant changes to existing composite component production processes.

One such customer is Retrac Group, whose composites division is one of the UK’s most experienced composites engineering companies across motorsports, automotive and aerospace. It recently used Evopreg ampliTex™ + powerRibs™ to produce a demonstrator bonnet panel for a race-bred supercar. Project Manager Alan Purves explains.


“We’re seeing a growing interest in flax fibre composites, particularly in the motorsports and niche vehicle sectors. It is therefore essential that we have developed an in-depth understanding of the processing requirements and performance capabilities of these materials, and are ready to respond to our customers' requirements. Being able to tap into the combined expertise and experience of both Composites Evolution and Bcomp is proving invaluable.”

Source:

Composites Evolution

12.07.2021

SUPREME GREEN COTTON® in the latest Collections of three Brands

SUPREME GREEN COTTON®, the water-saving smart-tech yarn by Varvaressos has been chosen by Diesel, Champ Blanc and Muntagnard, and won the Gold Award at the Greek Exports Forum & Awards 2020.

Thanks to a pioneering satellite-powered drip irrigation system, SUPREME GREEN COTTON® saves up to 40% of water. The range of yarns is entirely Made in Europe and comes with influential sustainable verifications. The MADE IN GREEN by OEKO-TEX® label guarantees that the yarns have been tested for harmful substances and manufactured using sustainable processes under socially responsible working conditions in accordance with STeP by OEKO-TEX®. Complete transparency and traceability are guaranteed throughout the whole production and supply chain by the unique diafania SI platform, powered via blockchain technology.

Global clothing and lifestyle Italian premium jeans brand Diesel stands out for its unique mindset and sustainable imprint. That’s why it chose SUPREME GREEN COTTON® for its collection ‘Green Label’ and ‘NightCrush’ as well as its ‘Malign’ jersey T-shirts, available in two different colours and prints.

SUPREME GREEN COTTON®, the water-saving smart-tech yarn by Varvaressos has been chosen by Diesel, Champ Blanc and Muntagnard, and won the Gold Award at the Greek Exports Forum & Awards 2020.

Thanks to a pioneering satellite-powered drip irrigation system, SUPREME GREEN COTTON® saves up to 40% of water. The range of yarns is entirely Made in Europe and comes with influential sustainable verifications. The MADE IN GREEN by OEKO-TEX® label guarantees that the yarns have been tested for harmful substances and manufactured using sustainable processes under socially responsible working conditions in accordance with STeP by OEKO-TEX®. Complete transparency and traceability are guaranteed throughout the whole production and supply chain by the unique diafania SI platform, powered via blockchain technology.

Global clothing and lifestyle Italian premium jeans brand Diesel stands out for its unique mindset and sustainable imprint. That’s why it chose SUPREME GREEN COTTON® for its collection ‘Green Label’ and ‘NightCrush’ as well as its ‘Malign’ jersey T-shirts, available in two different colours and prints.

Thee Swiss brand Muntagnard believes in «sustainability» as a powerful lever for innovative solutions for people who go their own way and think outside the box to advance sustainable development. Muntagnard rethinks textiles - from the sewing thread to the label – selecting only sustainable materials and minimizing the use of plastic to the bone while seeking sensible, biodegradable textile alternatives. The MANGOLA collection of T-sets is 100% made of SUPREME GREEN COTTON®.

CHAMP BLANC is a responsible French brand renown for its ready-to-wear men clothing and for its strong commitment to traceability. The brand has been working for nearly 8 months on the design of the "Traceable T-shirt" made of 100% SUPREME GREEN COTTON®. The result is a high quality and finishing t-shirt to make it last. By relying on existing technologies, the entire production chain is traceable and can be discover thanks a QR-code on the label.

SUPREME GREEN COTTON® has also been bestowed with the influential Gold Award in the “Top Branded Export Product” category of the Greek Exports Forum & Awards 2020

Source:

Varvaressos / GB Network Marketing & Communication

08.07.2021

NDC Green by Nastrificio di Cassano: Responsible and certified labels and tags

100% sustainability lives in the smallest detail, starting with the label, the only element that can tell the story of responsibility. This is exactly why, to be a truly credible 'ambassador', the label or tag must itself be responsible. This is why Nastrificio di Cassano has created NDC Green, the premium, Made in Italy and fully traceable range that guarantees the highest quality standards while respecting the planet.

NDC Green comprises 4 categories, all with influential international certifications that attest to Nastrificio di Cassano's responsible imprinting. Many new sustainability values are woven into the collection. Particular attention is given to end-of-life, but also to the choice of natural and high-tech materials with a low environmental impact.

100% sustainability lives in the smallest detail, starting with the label, the only element that can tell the story of responsibility. This is exactly why, to be a truly credible 'ambassador', the label or tag must itself be responsible. This is why Nastrificio di Cassano has created NDC Green, the premium, Made in Italy and fully traceable range that guarantees the highest quality standards while respecting the planet.

NDC Green comprises 4 categories, all with influential international certifications that attest to Nastrificio di Cassano's responsible imprinting. Many new sustainability values are woven into the collection. Particular attention is given to end-of-life, but also to the choice of natural and high-tech materials with a low environmental impact.

A wide choice that speaks of responsible innovation, beauty and functionality: characteristics that have led C.L.A.S.S. (www.classecohub.org) to integrate NDC Green into its Material Hub which "contains a selection of fibres, materials and fabrics that share a DNA linked to research that since 2007 has been raising the bar of standards in order to offer innovations in step with the demands of the contemporary consumer" says Giusy Bettoni CEO of C.L.A.S.S.
NDC Green includes:

  • LABìO ECO-SOFT®: made using compostable and biodegradable ingredients (as attested by TUV Austria), this product boasts performances and is resistant up to 10 domestic washings at 30°. The reference is produced with fifteen times less water consumption than cotton production and the resins used are GOTS certified.
  • LABìO HANGreen is the smart solution for the creation of hard tags, hangtags, shopping bags and garment covers and, as LABIO ECO-SOFT® range, it made with  compostable and biodegradable ingredients as certified by TUV Austria and the resin is compostable, too. These peculiarities make this product unique.
  • ACETATE NAIA™, the 'smart satin' that respects forests and oceans, is the NAIA™ single-ingredient solution produced by Eastman: the 100% traceable, compostable and biodegradable cellulose yarn in both soil and sea respects the natural growth rate of forests.
  • RECYCLED POLYESTER: is made from post-consumer yarn recycled from GRS-certified PET bottles. Available in both satin and resinated taffeta versions, it guarantees excellent printability for an elegant and sophisticated look.
Source:

GB Network Marketing & Communication for C.L.A.S.S.

21.06.2021

ISKO contributes to new IFM-Kering fashion course.

The world’s leading denim ingredient brand is proud to announce it has contributed its considerable denim expertise to prestigious fashion school, Institut Français de la Mode’s (IFM) new online course, Fashion Sustainability: Shaping Fashion’s Future.

Developed as part of a partnership with IFM and Kering luxury group and led by Andrée-Anne Lemieux, Sustainability Professor and Head of the IFM-Kering Sustainability Chair, the 10-week course will examine the importance of sustainability in fashion and invites students and experienced fashion professionals to learn how they can play a role in shaping a sustainable future for fashion.

The world’s leading denim ingredient brand is proud to announce it has contributed its considerable denim expertise to prestigious fashion school, Institut Français de la Mode’s (IFM) new online course, Fashion Sustainability: Shaping Fashion’s Future.

Developed as part of a partnership with IFM and Kering luxury group and led by Andrée-Anne Lemieux, Sustainability Professor and Head of the IFM-Kering Sustainability Chair, the 10-week course will examine the importance of sustainability in fashion and invites students and experienced fashion professionals to learn how they can play a role in shaping a sustainable future for fashion.

Launched on 17 May, the course covers the history and values of sustainable development and how this relates to the fashion industry, as well as teaches the practicalities of creating and executing a CSR and sustainability strategy. As part of the course, ISKO has created a video presentation which gives an insight into its Responsible Innovation™ strategy and how it approaches its role as a leader in sustainability for denim production. Led by ISKO’s Global Field Marketing Manager, Elena Faleschini, the presentation explores how innovation along with the cooperation and participation of everyone in the denim industry can help make the production of denim more responsible.

“The Fashion Sustainability course gives students and industry professionals the knowledge and tools to become the change makers we need in the industry. We are honored to contribute to the course and be able to share our vast experience working to build a more sustainability industry for the future,” says Faleschini.

Source:

Menabò Group

17.06.2021

C.L.A.S.S. ICON AWARD 2021 goes to DUARTE

The second C.L.A.S.S. ICON AWARD expands its vision embracing fashion streetwear with an attitude and bets on DUARTE, an emerging label committed to sustainability that shows a new way of being cool, yet responsible. “The C.L.A.S.S. ICON AWARD is much more than prize, it’s an open workshop with influential professionals that will support DUARTE in reaching the next level and being able to share my vision for responsible fashion”, comments Ana Duarte.

The designer (b.1991) launched her label DUARTE in 2016 just after graduation. Since then, the fresh, colourful and power-propelling brand has conquered both catwalks and cities’ streets with a responsible message. “Sustainability means durability, fair work practices, recycled materials and zero-waste,” is Ana’s mantra. Indeed, the collection is the result of a virtuous balance between production and locally-sourced, recyclable high-quality materials harnessed from factories’ deadstock. DUARTE also means circularity, the garments can be re-used and upcycled to create new collections.

The second C.L.A.S.S. ICON AWARD expands its vision embracing fashion streetwear with an attitude and bets on DUARTE, an emerging label committed to sustainability that shows a new way of being cool, yet responsible. “The C.L.A.S.S. ICON AWARD is much more than prize, it’s an open workshop with influential professionals that will support DUARTE in reaching the next level and being able to share my vision for responsible fashion”, comments Ana Duarte.

The designer (b.1991) launched her label DUARTE in 2016 just after graduation. Since then, the fresh, colourful and power-propelling brand has conquered both catwalks and cities’ streets with a responsible message. “Sustainability means durability, fair work practices, recycled materials and zero-waste,” is Ana’s mantra. Indeed, the collection is the result of a virtuous balance between production and locally-sourced, recyclable high-quality materials harnessed from factories’ deadstock. DUARTE also means circularity, the garments can be re-used and upcycled to create new collections.

The C.L.A.S.S. ICON AWARD is a project led by C.L.A.S.S. with the special support of IDEE BRAND PLATFORM which assists fashion brands in commercial activity, WHITE Milano, international fair supporting the new generations and independent brands with special projects since its inception and responsible shopping platform Renoon. Together they will all support DUARTE for a full year at 360°, from consultancy to communication.

Source:

C.L.A.S.S. / GB Network Marketing & Communication

14.06.2021

Asahi Kasei renews membership by the United Nations BCtA programme

Asahi Kasei's ongoing commitment to strengthen the Bemberg™ fibre value chain from raw materials to final products textile industry and support local people, institutes, and the environment, has been recognized by the United Nations BCtA programme, who has renewed its membership for India. Starting from the company and including the material, Bemberg™ integrates new generations of values such as innovation and responsibility together with design. This important breakthrough showcases how the smart fibre is globally recognized for its innovation, responsibility and ability to deliver high-quality and sustainable ingredients at the same time committed to support the Sustainable Development Goals (SDGs).

Objectives of this initiative include:  

Asahi Kasei's ongoing commitment to strengthen the Bemberg™ fibre value chain from raw materials to final products textile industry and support local people, institutes, and the environment, has been recognized by the United Nations BCtA programme, who has renewed its membership for India. Starting from the company and including the material, Bemberg™ integrates new generations of values such as innovation and responsibility together with design. This important breakthrough showcases how the smart fibre is globally recognized for its innovation, responsibility and ability to deliver high-quality and sustainable ingredients at the same time committed to support the Sustainable Development Goals (SDGs).

Objectives of this initiative include:  

  • By 2023, enhance skills of 1,671 employees in the Bemberg fiber industry and advance production efficiency of 55 small to medium scale de-linting, weaving and dyeing manufacturers, through employee training, capital investment and technical support.
  • By 2023, develop capacity of 575 young people, especially women, who will lead the Indian textile industry, by providing vocational training opportunities and institutional support for the three schools.
  • By 2023 cumulative amount of 40,000m3/day textile dyeing effluent will be treated and recycled back to their own textile dyeing process, which is equivalent to saving daily water access to natural water resources for approx. 25,000 households.
Source:

Asahi Kasei Corp. / GB Network Marketing Communications Srl

Das Label Feuerwear setzt auf Nachhaltigkeit (c) Profil Marketing / Feuerwear
20.05.2021

Das Label Feuerwear setzt auf Nachhaltigkeit

Bereits seit über 15 Jahren legen Firmengründer und -inhaber Martin und Robert Klüsener und ihr Team größten Wert auf die Wiederverwendung gebrauchter Rohmaterialien. So ist die Basis eines jeden Feuerwear-Produktes – ob Hip Bag, Portemonnaie, Rucksack oder Tasche – seit jeher gebrauchter Feuerwehrschlauch. Doch auch bei den Fertigungsprozessen und den weiteren eingesetzten Materialien stehen Nachhaltigkeit und das Upcycling an erster Stelle. So wird seit 2021 neben gebrauchtem Feuerwehrschlauch auch Gewebe aus gebrauchten PET-Flaschen für die Feuerwear-Unikate eingesetzt.

„Unser Ziel ist es, möglichst viele Bestandteile unserer Produkte aus nachhaltig gefertigten – im Bestfall recycelten – Rohmaterialien herzustellen“, berichtet Robert Klüsener, Martins Bruder und ebenfalls Geschäftsführer bei Feuerwear.
Um auch die Transportwege klein zu halten, legt Feuerwear wert auf möglichst regionale, bzw. nationale Partner und Lieferanten. „Unsere Schläuche stammen beispielsweise alle aus deutschen Feuerwehrwachen “, informiert Robert Klüsener. Auch bei der Wahl des Lieferanten des recycelten PET-Gewebes wurde Wert auf einen in Deutschland ansässigen Partner gelegt.

Bereits seit über 15 Jahren legen Firmengründer und -inhaber Martin und Robert Klüsener und ihr Team größten Wert auf die Wiederverwendung gebrauchter Rohmaterialien. So ist die Basis eines jeden Feuerwear-Produktes – ob Hip Bag, Portemonnaie, Rucksack oder Tasche – seit jeher gebrauchter Feuerwehrschlauch. Doch auch bei den Fertigungsprozessen und den weiteren eingesetzten Materialien stehen Nachhaltigkeit und das Upcycling an erster Stelle. So wird seit 2021 neben gebrauchtem Feuerwehrschlauch auch Gewebe aus gebrauchten PET-Flaschen für die Feuerwear-Unikate eingesetzt.

„Unser Ziel ist es, möglichst viele Bestandteile unserer Produkte aus nachhaltig gefertigten – im Bestfall recycelten – Rohmaterialien herzustellen“, berichtet Robert Klüsener, Martins Bruder und ebenfalls Geschäftsführer bei Feuerwear.
Um auch die Transportwege klein zu halten, legt Feuerwear wert auf möglichst regionale, bzw. nationale Partner und Lieferanten. „Unsere Schläuche stammen beispielsweise alle aus deutschen Feuerwehrwachen “, informiert Robert Klüsener. Auch bei der Wahl des Lieferanten des recycelten PET-Gewebes wurde Wert auf einen in Deutschland ansässigen Partner gelegt.

„Wir sind immer auf der Suche nach neuen Partnern und Lieferanten, die uns gebrauchte Rohware, oder aus recyceltem Rohstoff gefertigte Teile, für unsere Produkte zuliefern können“, berichten die beiden Geschäftsführer. Denn das Ziel von Feuerwear ist es, möglichst viele Bestandteile der Produkte aus wiederverwendeten Materialien herzustellen und somit langlebige Produkte mit bleibendem Wert zu schaffen.

Source:

Profil Marketing