Textination Newsline

• Companies expand branch network

Bonn (GTAI) - Thanks to the constantly good economic situation, the Germans are in best consumer mood. Turkish retailers also want to benefit from this and are expanding their store network in Germany. However, in order to be successful in the country, they have to respect a lot. Turkish investments in production facilities are seldom in Germany. However -the location offers a decisive advantage to the companies.

Modern furnished industrial lofts characterize the picture of the Düsseldorf Schwanenhöfe. Scenery restaurants, studios and companies have recently established themselves on the former chemical site in the district of Flingern. Since September 2017, the Turkish glass manufacturer Pasabahce became represented here with a showroom. On nearly 300 square meters expensive wine glasses, carafes and numerous other glass products are exhibited. After New York, Madrid, Milan, Shanghai and Moscow, it is the sixth outlet outside Turkey for the Istanbul company. Pasabahce is part of the Sisecam Group and one of the largest glass producers in the world.
 
Most Turkish investors come from the clothing industry
Turkish companies are currently focusing on the consumer goods market in Germany and are opening up business like Pasabahce. The investment focus is on the apparel market. Of the 211 projects by Turkish companies listed the Financial Times fDi-intelligence database between 2003 and 2017, every fifth is assigned to the textile and clothing industry. Another 11 percent comes from areas such as the furniture or cosmetics industry. For most traders, the local Turkish community does not play a major role as a target group. The Turkish companies are competing with other international brands in the German market for a broad western consumer group.

Turkish fashion houses are expanding
This includes the newcomer Yargici, which opened  four stores in top location throughout Germany in 2017. It was the first foreign engagement of the Istanbul clothing company. "In this and the coming years, more branches will be added, after all, we did not come to Germany to open just a few stores only", Germany boss Erik Schaap explains confidently.

The Turkish fashion company Sarar has been present here for over 17 years. In the year 2000 it opened its first branch on the Düsseldorf Königsallee. Since then, the company has invested about EUR 15 million in the country and opened eight boutiques. Sarar also wants to continue growing and is planning to reach 20 stores by 2020. However, Turkish retailers in Germany do not find it easy, as Sarar Europe GmbH marketing manager Salim Ünyeli admits: "The competition is very strong due to the ubiquity of Zara, H & M and Co. Most consumers do not know Turkish labels and prefer for the same price known Western brands."
"The tensions between Germany and Turkey have damaged our business, and potential customers are deterred from buying from a Turkish company." (Marketing Manager Salim Üniyeli of Sarar Europe GmbH.

Who thinks Turkish, fails
Turkey expert Suat Bakir knows the typical pitfalls for Turkish companies looking to start a business in Germany. Bakir is the capital representative of the German-Turkish Trade Association (DTW) and was previously managing director of the Turkish-German Chamber of Commerce and Industry for seven years. "Many fail because they do not spend money on professional advice and ask a Turkish acquaintance for advice instead," Bakir said. Gastronomy and clothing chain in particular have a high fluctuation rate, because it is particularly important in these segments to find and use the right location and a suitable marketing. "Anyone who thinks in Germany like a Turk and does not adapt its products to German consumer taste will not succeed on the long term," Bakir says. Because of the strained relations between the two countries, he advises against introducing a Turkish brand on the German market right now: "The German tourist, who is currently avoiding Turkey, will probably not buy from a Turkish company."
 
Deutsche Bogenn opens factory
Although only very few Turkish companies have invested in production facilities in Germany so far, Suat Bakir recognizes potential in this area. Turkish companies could adopt the positively occupied brand made in Germany, if they would manufacture in the country. The most recent example is the company Deutsche Bogenn, which opened a new plant for plastic pipes last year on Rügen. Behind the extra German sounding name the Turkish Dizayn Group is hided. From its new location, the company wants to produce pipes for various infrastructure projects with 100 employees and sell them worldwide.

Low investment volume
Turkey so far has played a minor role as an investor in Germany - despite the many bilateral relations. Turkish companies have invested just EUR 1.8 billion in the Federal Republic. According to Suat Bakir a key reason is the low level of internationalization of Turkish companies. Another obstacle are the visa restrictions for Turkish business people. The DTW estimates that so far 1,300 companies of Turkish origin have settled in Germany, one in three in North Rhine-Westphalia alone. That is a merit of a committed location marketing. Suat Bakir recommends that all federal states should exploit the interest of Turkish companies and promote their state more in Turkey. Mecklenburg-Vorpommern has already recorded a recent success with the establishment of Deutsche Bogenn on Rügen.

• Retail consolidates 
• Market leader LPP continues to expand

Apparel and footwear sales in Poland are rising by around 5 percent annually. An increasing proportion of sales is generated online. The German discounter chain KiK is spreading successfully. There are market niches for high-quality fashion from Germany. The leading domestic retail chain LPP is expanding at home and abroad. It not only invests in new designs but also in the online segment. The retail structure is becoming firmer.

The Polish retail trade in clothing and footwear is consolidating. The number of stores drops by about 1,000 a year. The main reason, according to the daily Rzeczpospolita, is the growing online trade. For large retail chains, active in both local and virtual trading, this trend is not negative: they are even opening up more traditional sales stores and increasing their sales.

*) Estimation

Source: Market research Company PMR

Small businesses do not have these options. They have difficulties to survive in the tough price competition and are in part pushed out of the market. Additional competition is coming d from discount and hypermarkets that are further broadening their apparel range. These include not only large grocery chains such as Biedronka, Tesco and Lidl, but also the specialized textile discounters Pepco with almost 780 and KiK with over 200 clothing stores. They are also pursuing further expansion plans.

*Forecast

Source: Euromonitor International

According to a report by the market research firm Gemius apparel and accessories form the product group that Internet users most frequently order on the net,. By contrast shoes occupy only the seventh place. In Poland, however, only a few percent of the sales of clothing account for the Internet. The growth potential therefor is still considerable. Large companies could double their online sales annually.

Source: Gemius

So far, auction platforms have played the biggest role in online apparel purchases, according to Instytut Badan Rynkowych i Spolecznych (IBRiS, Institute for Market and Society Research) in a survey of Internet users for Rzeczpospolita..

Source: IBRiS

LPP opens 50 sales salons

Notwithstanding the e-commerce boom, the leading retailer LPP, which includes the brands Reserved, Mohito, Cropp, Sinsay and House is continuing to expand its retail space. This contains already a total of just over 1 million square meters. By mid-2017, LPP owned 1,710 stores in just under 20 countries. In September, the company from Gdansk opened the first Reserved boutique in the United Kingdom on London's Oxford Street. LPP revenue increased on a zloty basis in by 17% in 2017 to almost EUR 1.7 billion.

LPP wants to expand further in 2018, according to its Deputy Chairman Przemyslaw Lutkiewicz. The chain plans to open around 50 new sales stores at home and abroad. New markets are to be developed: Kazakhstan, Israel and Slovenia. In the future, LPP wants also to be represented with its most important brand Reserved in Paris and Milan. In addition to an internet shop since mid-2017, the company already operates 19 sales salons in Germany.

LPP is constantly bringing new products to market. According to its chairman, Marek Piechocki, the company aims to have 2,000 people working on its research and development (R & D) projects by the end of 2018. That would be a number of 800 specialists more than in autumn of 2017. The research and development budget should be increased to EUR 48 million and will be used especially for the design of new clothes.

So far, 810 fashion designers have been designing around 40,000 garments annually for LPP. The shops are staffed by 40 architects and coordinators. About 250 programmers introduce new technologies, especially in the field of e-commerce. LPP wants to triple the number of IT experts in a medium term. In fall of 2017 the share of online sales of LPP brands was 4 percent. It should even double by 2020.

Premium brands are increasing

The Spanish company Inditex with its brands Zara, Oysho and Pull & Bear is not missing in any shopping center in Poland. It should therefore continue to expand there as well. The Swedish H & M is developing not only its online business but its retail business as well and will open a new store in Tychy in March 2018.
In view of the increasing employment rate and the purchasing power of the Poles, the sales opportunities for high-quality clothing from Germany are also rising. Among other things the potential can be seen in the domestic Grupa Vistula, which increased the Polish retail space of its elegant brands Vistula, Wolczanka, Deni Cler and W.Kruk in 2017 by 9 percent to almost 33,500 square meters. Additional space is added on a franchise basis. The men's outfit Bytom, whose merger with Vistula persist in persistent rumors, is expanding its trading base.

Footwear company CCC is growing abroad

The Polish shoe group CCC, consisting of the largest domestic shoe manufacturer and the operator of the CCC retail chain, generated revenues of more than EUR 984 million in 2017. This was around EUR 235 million more than in 2016. The stationary CCC stores earned EUR 796 million (+24 percent on a zloty basis).
The group wants to expand accordingly. Among others seven stores should be opened or expanded in Austria in 2018 while three new branches will be set up in Croatia and Slovenia. CCC operates more than 900 shoe stores in 16 countries, including 77 in Germany and 45 in Austria.
In September 2017, CCC secured EUR 127 million from investors for the expansion of its online activities through the issue of new shares at the Warsaw Stock Exchange. In some markets, such as Greece, CCC is exclusively virtual on a customer hunt. In Poland e-commerce is also picking up its speed: the online business of the eObuwie.pl group increased its revenue in 2017 by 111.5 percent over the previous year to more than EUR 142 million.

• Record-breaking event in terms of exhibitor turnout and booked space
• Strong visitor turnout a clear signal that new concept is right on target
• New “Framing Trends” showcase a big hit among exhibitors and visitors alike

DOMOTEX 2018 featured a fresher, more modern, trendier look and feel than ever. Running from 12 to 15 January in Hannover, Germany, the event sported an all-new site and hall layout, plus a new Friday-to-Monday run and an array of immersive displays exploring the lead theme of UNIQUE YOUNIVERSE. This all added up to optimal visitor orientation and a fresh take on the world of floor coverings. As the world’s leading trade fair for carpets and floor coverings, DOMOTEX once again delivered top performance as a driver of new business, trends and innovations. 1,615 exhibitors and 45,000 trade visitors from over 100 nations traveled to Hannover to kick off an exciting year of business. The new DOMOTEX was enthusiastically received by the global floor coverings industry, which sported a record number of exhibitors and a record amount of booked space (106,000 square meters), thus underscoring a tangible turnaround in the floor coverings industry. “Significant growth in the number of participating exhibitors and the amount of booked space, a strong visitor turnout, an abundance of new products and innovations as well as an upbeat mood throughout the exhibition halls all bear witness to the great success of this year’s event”, commented Dr. Andreas Gruchow as the responsible member of Deutsche Messe’s Managing Board at the close of the event. “With UNIQUE YOUNIVERSE as this year’s chosen keynote theme, DOMOTEX provided a brightly lit stage for the individualization trend and all the inspiration and innovation associated with it, thus enhancing the show’s image as a prime source of orientation on interior furnishing and lifestyle trends.”

“Framing Trends” showcase provided a huge source of inspiration
The special “Framing Trends” showcase in Hall 9 was where visitors could most fully experience the significance of “UNIQUE YOUNIVERSE” as the exhibition’s keynote theme. Exhibitors, young designers and artists used Framing Trends to explore the topic of individuality in 20 different “framed” rooms. This special display proved hugely popular among attendees and offered a wealth of inspiration. “Framing Trends was a big success. Its fresh approach gave rise to lots of new ideas and made DOMOTEX more attractive than ever,” remarked Gruchow. “This special showcase will therefore also be a key offering at future editions of DOMOTEX,” he added.

A visit to Framing Trends was particularly high on the agenda of architects, designers and planners, who used this creative hotspot to gather new inspiration for their work – all the more so since Framing Trends covered the full spectrum of floor covering products. “‘Framing Trends’ in Hall 9 attractively featured and summarized everything on offer at DOMOTEX. With its fresh approach and central location, it served as the beating heart of the show and proved especially appealing to architects, interior designers and designers,” commented Chris Middleton, an architect at KINZO based in Berlin.

Highly international mix of attendees
More than 65 percent of the event’s 45,000 visitors came from abroad – around 60 percent of them coming from Europe, with some 25 percent from Asia and 11 percent from the Americas. Attendance from the United States and South and Central America increased. The majority of DOMOTEX visitors were buyers from specialist retailers and wholesalers as well as architects and interior designers and workers from the skilled trades. A strong increase in attendance was particularly evident among home furnishing and furniture stores, architects, interior designers, contract floorers and skilled tradesmen. As usual, DOMOTEX visitors once again demonstrated a high degree of decision-making authority.

Visitors were delighted at the many innovations on display. “SÜDBUND takes part in DOMOTEX every year. This time we organized our first-ever delegation trip to DOMOTEX for our members. We’re thrilled about all the inspiration we were able to gather, including insight into the latest floor covering advancements and trends. It’s already clear to us that we’ll be back with an even larger delegation in 2019,” said Michael Kovac, Purchasing Manager for Floor Coverings & Accessories at SÜDBUND – the Purchasing Association for Home Textiles based in Backnang, Germany).

Strong contributions by architects and designers
The rich supporting program of talks and presentations on the keynote theme provided further inspiration, and met with a very enthusiastic response on the part of exhibitors and visitors alike. Among the featured speakers were such renowned architects as Werner Aisslinger (Studio Aisslinger, Berlin), Andreas Krawczyk (NKBAK, Frankfurt/Main), Chris Middleton (KINZO, Berlin) and Jürgen Mayer H. (J.MAYER.H and Partners, Berlin). Intriguing architecture and design projects were presented and discussed, covering everything from initial conceptualization to the design process and on to production and sales strategies. Daily guided tours led by big-name architects and designers such as Peter Ippolito (Ippolito Fleitz Group, Stuttgart), Jürgen Mayer. H. (J.MAYER.H and Partners, Berlin) and Susanne Schmidhuber (SCHMIDHUBER, Munich) gave visitors special insight into products and the show’s keynote theme while putting them in direct touch with exhibitors of particular interest to them.

The talks given by the internationally acclaimed interior design blogger and author Holly Becker from Decor8 also met with very enthusiastic audiences. Becker explained how DOMOTEX exhibitors could collaborate with bloggers to raise the market profile of their products. Together with other well-known bloggers, she also delved into the topic of tomorrow’s furnishing trends. The use of virtual reality as an interior design tool was an equally exciting topic in Hall 9, where many visitors donned virtual reality glasses to experience the many possible uses and benefits of this new technology.

Further inspiration was provided by the “Art Day Workshops” staged within the context of Framing Trends by Canadian design firm Creative Matters. Participants were invited to experiment with colors, coal, tint and wax on paper to create fresh new designs pertaining to the keynote theme, UNIQUE YOUNIVERSE. At the so-called floorCODES WorkLabs held by the Institute of International Trend Scouting (of the University of Applied Research and Art, Hildesheim, Germany), participants had an opportunity to apply the institute’s “IIT HAWK” method to generate visionary scenarios for the future of floor coverings.

The presentation of the Carpet Design Awards on the Saturday of the show was another highlight in Hall 9. These internationally renowned awards were given in eight different categories, in recognition of the world's most beautiful handmade designer carpets. Also worthy of special mention is that Hall 13 established itself as a new magnet for parquet layers and other floor-laying professionals as well as interior decorators and painters, while the many Treffpunkt Handwerk offerings gave skilled tradespeople a valuable source of tips and tricks for their everyday work.

The next Hannover edition of DOMOTEX will be staged from 11 to 14 January 2019.

Starting in 2019, DOMOTEX will also be staged in North America. The debut of DOMOTEX USA will be from 28 February to 2 March 2019 at the Georgia World Congress Center in Atlanta, Georgia.

• Companies want stay away from cheap contract manufacturing

Istanbul (GTAI) - The highly export-oriented Turkish textile and clothing industry wants to increase its competitiveness on world markets by investing in design. The hitherto widespread contract manufacturing for foreign brand manufacturers is losing importance in favor of own collections. With a law from 2016, the Turkish state explicitly promotes investment in design.

The Turkish textile and clothing industry is going through a structural change: While the garment industry was once particularly interesting because of the comparatively low labor costs for contract manufacturing orders from Western companies, Turkish manufacturers are increasingly working as designers for international clients. In addition to well-known Turkish fashion manufacturers such as Ipekyol, Vakko and Zorluteks, more and more Turkish textile companies are also manufacturing and marketing their own brands. In parallel, they are expanding their online sales network. For example, Ipekyol intends to close half of its stores in the next 20 years.

In order to meet the changing demand of foreign cooperation partners, Turkish clothing companies are increasingly investing in research and development projects, as the Turkish business magazine Ekonomist reports.

For example, Hassan Tekstil (http://www.hassan.com.tr) based in Istanbul, founded in 2017, has a 45-member R & D department. The company, whose revenues of USD 232 mio in 2016 were generated 35 percent from exports, plans to spend1.5 percent of its revenue on R & D activities.    

Another company that is increasingly investing in R & D and design is TYH Tekstil (http://www.tyh.com.tr) in Istanbul. This purely export-oriented company with a turnover of around USD 100 mio (2016) employs 15 fashion experts. About 1.5 to 2 percent of sales, which will reach around USD 130 mio in 2017, will be used for design projects and the development of collections, according to the Economist's report. In addition to contract manufacturing for well-known international brands such as Gant and COS, TYH Tekstil also developed its own brand Roqa for women's outerwear. Meanwhile, 20 to 25 percent of exports are from the supply of private label products.

Innovative workwear for security forces

According to Economist, another manufacturer with increasing R & D activities is Narkonteks (http://www.narkonteks.com) in Izmir. This company, which does not produces for international companies only, produces also goods under its own brand "Blackspade". Narkonteks also supplies customers in the Netherlands with technical textiles for security personnel. The manufacturer employs 30 engineers for its R & D activities. Of the targeted sales of TL 100 mio in 2017, 1.5 percent will be spent on R & D activities.

In 2016 Narkonteks generated around TL 80 mio. (1 Euro = 4.50 TL). The company Farb Textile (http://www.farbetextile.com) in Izmir, which sews for European fashion companies such as Bestseller, Inditex and Mango, emphasizes increased design activities also, according to Economist. About 60 percent of the production are own brands. The turnover of TL 100 mio (2016), should be increased to TL 130 mio.
 
One of the larger R & D investors is the clothing manufacturer Taypa Tekstil in Istanbul (http://www.taypa.com.tr) with a turnover of EUR 100 million, which exports about 80 percent of its production. The parent company TAy Group, which supplies large fashion houses such as Levis, Inditex and Tommy Hilfiger, uses 5 percent of its revenue for research and innovation projects and employs 25 designers, writes the magazine Ekonomist. The share of own brands in sales of currently 21 percent is to be increased to 50 percent in the foreseeable future.

Taypa invests in major project in Algeria

In addition to the existing production in Egypt Taypa Tekstil manufactures in Serbia and Algeria. In a clothing factory in Kraljevo, Serbia, EUR 35 mio should be invested over the next five years. A large-scale project called "TayalSPA" is being planned in Algeria for the construction of an integrated textile and clothing factory in the Sidi Khetab industrial zone in the province of Relizane. According to Taypa CEO Burak Karaarslan, quoted in the business paper "Dünya", this project, with an support of 50 percent by the Algerian government will receive investments totaling USD 2 billion in three phases until 2023.

USD 800 mio will be invested in the recently started initial construction phase. The company will start with yarn production first. Thereafter, from the end of 2018, the production of denim and other fabrics will commence. After completion of the first phase, the annual production will reach 30 million meters of denim and non-denim fabrics, 14 million meters of fabrics for shirts, 3,200 tons of knitwear and 30 million pieces of ready-made garments.    

Government encourages investment in research and development

The Turkish state has been promoting investments in design since 2016: By Law No. 6676 of February16th 2016 (Government Gazette "Resmi Gazete" No. 29636 of 26.02.16) amending Law No. 5746 of 28.02.08 on the promotion R & D activities, in contrast to the previous practice, investment in design projects were concluded in the government support. Thus, companies that employ at least 15 people (previously 30) in the R & D sector can benefit from tax and customs privileges. Imported products for research projects are exempt from import duties.

Comprehensive support measures in the form of project-based grants for the marketing of Turkish brands abroad also include Regulation No. 2016/1 of the Turkish Monetary Credit and Coordination Council, which was announced in the Official Gazette No. 29898 of November 24th 2016. The implementation of subsidies is the responsibility of the Ministry of Economy.

According to figures from the Ministry of Science, Industry and Technology, there are a total of 38 R & D and 29 design centers nationwide in the textile and clothing industry.

Germany is most important target market

Turkey is a major exporter of textiles and clothing. According to official statistics, the country exported USD 24.3 billion worth of textiles and clothing in 2016 (including USD 16.7 billion in ready-to-wear articles). The export association IHKIB is targeting USD 60 billion in ready-to-wear exports in 2023. In apparel, Germany is the most important customer with a share of 18.8 percent. For textiles and textile raw materials, the country is the fourth largest market for Turkish exporters with 5 percent.     

Source: Export Association IHKIB; Turkish Ministry of Economy

Source: IHKIB; Ministry of Economy

Source: IHKIB; Ministry of Economy

Source: IHKIB; Ministry of Economy  

• International companies have confidence in government work
• Chinese set the tone

Nairobi (GTAI) - Foreign companies are flowing into Ethiopia and investing in the textile, clothing and leather sectors. Ethiopia is also interesting for companies that assembling simple technical devices. The country does not look good in various international indices, but that does not have to be a contradiction. For some sectors Ethiopia is highly interesting and hope for improvement is always to be hoped for.

Ethiopia is one of the poorest countries in the world and one of many typical developing countries, as there are many on the African continent. The big difference is: Ethiopia is controlled by a regime that is not satisfied with what it has achieved, but is more ambitious: to become a leading, if not the leading, industrialized nation in sub-Saharan Africa.

Model China

Despite its geographical location in Africa, large parts of the country's historical and cultural development are strongly influenced from the Middle East. The big role models are therefore not more successful states in Africa but are coming as the United Arab Emirates and China from the East. Thirty years ago, the economic march that Ethiopia is undergoing today, began there: cheap labor, interesting natural resources, enough free land and rivers for energy and irrigation.

The country is thus attractive for labor-intensive industries, especially the textile, clothing and leather industry. A worker in an Ethiopian sweatshop earns an average of USD 909 a year, based on a survey by the US Center for Global Development, compared to USD 835 in Bangladesh, USD 1,776 in Tanzania, and USD 2,118 in Kenya. Another advantage appreciated by employers: In the African context Ethiopian women are considered to be well-educated and less willing to strike.

Special zones of industrial oases

Another location advantage are the industrial zones, which are mostly built by Chinese companies: fencing, strict access controls, no-hole roads, guaranteed electricity and water supply, proper waste and garbage disposal, workers' housing in the area or nearby, shops, banks, medical care. From a European point of view, it may look like exploitation and "big brother", but from an Ethiopian point of view jobs are created, families are fed and foreign exchange is earned.

In July 2016, the Hawassa Industrial Park was officially opened, the largest in sub-Saharan Africa. From here, textiles and clothing are to be exported. By 2018, the park will employ 60,000 workers and generate USD 1 billion in exports. As early as 2030, Ethiopia wants to earn USD 30 billion in this segment. Even if one should not take the last number too seriously, the ambitions are clear and unambiguous.

Another industrial park was inaugurated in July 2017 in the city of Kombolcha. Meanwhile, a whole range of other parks are in various stages of realization, focusing on apparel, textiles, pharmaceuticals and medical equipment, as well as the agro-industry. According to the Ethiopian Government, there is no shortage of interested investors, primarily from China, India, Turkey, the US, Hong Kong and South Korea.

Cheap electricity soon abound

While some of the industrial parks still have to rely on standby generators and the connection to roads and railways leaves much to be desired, long-term remedies are in sight: several large hydropower plants are under construction nationwide, especially the Grand Ethiopian-Renaissance Dam project, which will start up the first generators in the current financial year (July 8th 2017 to July 7th 2018). Upon final completion, the capacity should reach 6,450 megawatts. It would then be Africa's largest power plant - and one of the cheapest electricity suppliers.

There are notable successes in road construction also: since August 2016, Ethiopia has got a first fully commissioned 85-kilometer three-lane highway from the capital Addis Ababa to Adama. Further sections are under construction. And also with the railway there is something to celebrate with a new, 756 kilometers long and continuously electrified route between the outskirts of Addis Ababa and the container port in neighboring Djibouti.

Foreign exchange shortage a big hurdle

This positive development cannot hide the fact that large parts of the country are not yet connected to the electricity net, that the road network is inadequate and the railway line is only a small start. Moreover, the bureaucracy is inflated and inefficient and lacks a functioning constitutional state. Currently, an acute lack of foreign exchange hinders imports and profit transfers, as the ambitious infrastructure projects absorb every available dollar in the country.

Investors, however, are speculating on tomorrow: because the country is on the right track and wants to maintain its course. A steady influx of foreign direct investment shows that international companies have sufficient confidence and want to be among the first. In addition next to the low wages, they are interested above all in the underdeveloped and untapped consumer market of 105 million people. For the South African Rand Merchant Bank, Ethiopia is therefore the fourth most attractive investment destination in Africa after Egypt, South Africa and Morocco (Where to Invest in Africa 2018).

Poor placement in international rankings

Even if Ethiopia is predicted to get a bright future, current negative assessments may not be ignored: in the Global Competitiveness Index 2017 - 2018 of the World Economic Forum, Ethiopia ranks 108th (out of 137). In the Index of the Economic Freedom of the World Heritage Foundation Ethiopia belongs to the group of largely unfree countries in 2017 ranked 142 (out of 180). And in the Doing Business Ranking of the World Bank (2017), Ethiopia is in a poor position with 159 (out of 190). By contrast, in 2016 in the Transparency International's Corruption Perceptions Index Ethiopia ranked 108 (out of 175), making it a lighthouse in an otherwise corrupt region (last place: Somalia 176, South Sudan 175, Sudan 170, Eritrea 164, Uganda 151, Kenya 145, Djibouti 123).

In the Fragile States Index 2017 of the Fund for Peace, Ethiopia ranks 15th, ranking among the most fragile states in the world (lowest rank 1 = South Sudan, best rank 178 = Finland). Ethiopia also scored poorly on press freedom and the rule of law: ranked 150th out of 178 in the Press Freedom Index in 2017 and 107th in the Rule of Law Index in 2016 (out of 113).

1) Prognosis
2) Estimation
Source: Economist Intelligence Unit

• Preview of Heimtextil “Theme Park” with FranklinTill Studio, Stijlinstituut Amsterdam and Studio Felix Diener
• Four “Spaces” depict macro trends; five additional themes showcase the colours, materials and designs of the new season

Frankfurt am Main - Urbanisation is one of the key words of our time. More than half the world's population already lives in cities. In its “Theme Park” inspiration area, the upcoming Heimtextil (9-12 January 2018) will reveal how urban life is likely to impact the worlds of living and working in future. As part of the official “Theme Park” preview on 30 August 2017 in Frankfurt am Main, the London design studio FranklinTill gave an initial insight into the new trend concept. Under the title “The future is urban”, Kate Franklin and Caroline Till presented the new Heimtextil Trendbook. Together with Anne Marie Commandeur from the Stijlinstituut Amsterdam and Felix Diener from the Düsseldorf studio of the same name, they published their predictions for future interior design.

'FranklinTill and all the trend experts involved have managed to provide the international interior industry with a superb source of inspiration to use in their product developments. With the new Heimtextil Trendbook, textile manufacturers, designers, fitters and furnishers will get a valuable overview of trailblazing design developments', says Olaf Schmidt, Vice President Textiles & Textile Technologies at Messe Frankfurt. The “Theme Park” will also provide in-depth information about new design themes during the trade fair in January. The elaborately designed presentation in hall 6.0 will incorporate market-defining themes and present solutions for the textile interior of tomorrow. Those interested in trends can already get some answers to their furnishing questions of the future on www.heimtextil-theme-park.com.

The new book and the showcase at the trade fair will give a comprehensive idea of how rooms will be designed in the future. How will we live, work, shop and cohabit? Four so-called Spaces will provide a platform for upcoming lifestyle trends and present numerous pioneering projects and creative works.

The Flexible Space

This lifestyle trend shows solutions for big city dwellers who are increasingly living like modern nomads and in ever smaller flats. Designers, architects and planners tackle this challenge with a great deal of ingenuity and optimise the available space with convertible and adaptable design.

The Healthy Space

We've long known the far-reaching effect that the spaces in which we live, work, learn and relax can have on our well-being. Designers, architects and materials scientists are increasingly searching for innovative design that promotes our levels of health, satisfaction, attentiveness and productivity. From the integration of plants indoors to new directions in wellness, the healthy space is on the rise.      

The Re-Made Space

Another phenomenon of urbanisation is the rapid generation of waste. For the first time in history, the amount of waste produced in cities is growing faster than urbanisation itself. To conquer this huge mountain of waste, cities must understand that the future is to put waste on an equal footing with resources. This will make waste a starting point for new design.   

The Maker Space

The maker movement has triggered a revolution in the manufacture of interior design objects. It has the potential to fundamentally change production, particularly thanks to the democratisation of digital manufacturing technology. DIY instructions, open source and downloadable designs make it possible for everyone to develop their own personalised products wherever they might be. 

The trend experts have also worked on the development of an additional five themes that give an outlook on the trendy colours, materials and designs of the 2018/19 season.

Relax/Recharge

Colours are known to influence moods and feelings. In contrast to current views, blue has been shown to be stimulating and red calming. Relax/Recharge is a transformative design option that uses the power of colours to bring the energy balance of over-stimulated urban living worlds back into equilibrium. walls, floors and furniture are completely immersed in colour.  

Perfect Imperfection

Indigo, one of the oldest dyes in the world, is currently much in vogue among numerous current brands and designers. They are rediscovering indigo dyeing and accepting all of the foibles and the many colour gradations of this deep blue colour. Based on the Japanese philosophy of Wabi-Sabi (“accepting the imperfect”), materials and products bear the traces of the way they were made. Brush strokes and seams are made visible and welcomed as part of the poetic documentation of the creative process.

Soft Minimal

Urban living systems are multifunctional and can be adapted. Soft Minimal focuses on interior designs and products that appeal because of their functionality and are valued for a lifetime. Cosy materials – wool, felt, linen and bouclé yarn – give a minimalistic flat some warmth and personality. A reserved colour palette of muted pastel colours and neutral shades complemented by matt black ensures timeless elegance.

Adapt+Assemble

Freed of all excess frills, the designs appeal with geometric and interchangeable shapes and materials that are perfect for packing and transporting – travelling and moving made easy. The textile techniques used are simple and reliable. Industrial materials are reinterpreted and converted for home use. Bright primary colours ensure a playful appearance.

Urban Oasis

Designers transform interiors into green oases in order to use nature to achieve an increased sense of well-being. Green is regarded as the most relaxing colour for the eye. Lush green shades are used to refresh both body and soul. Dark forest and sage green are mixed with matt pink. Textures that imitate nature ensure a full, soft feel.

Beyond the “Theme Park” and Heimtextil trends for 2018/19, the trade fair will also focus on the theme “The future is urban”: with its new exhibition format “Interior.Architecture. Hospitality Expo”, Heimtextil will give answers to questions relating to sustainable urban design as well fire protection regulations and structural requirements. Selected suppliers will present their textile products and material solutions in the exclusive surroundings of the new Expo in hall 4.2. In this way, they can position themselves to specifically target interior designers, hoteliers and project planners.

• New event format for interior design:
  Interior.Architecture.Hospitality Expo
• Exhibitors showcase their range of services relating to the focal theme “customised”

Textile solutions for interior design, architecture and hotel furnishing convince above all in terms of their flexibility, functionality and sustainability. With the Interior.Architecture.Hos-pitality Expo, there is now a new exhibition format dedicated to this issue. The Expo will take place in Frankfurt from 9 to 12 January 2018 within Heimtextil, the world's leading trade fair for home and contract textiles.

Selected suppliers will present their textile products and material solutions in the exclusive surroundings of the new Expo in hall 4.2. In this way, they can position themselves to specifically target interior designers, hoteliers and project planners. The Expo's offer encompasses both aesthetic and functional answers to questions regarding modern, sustainable design, as well as fire protection regulations and structural requirements.
Exhibitors at the Expo will present their products relating to the “customised” theme in the form of individual customer-oriented solutions. New products and innovations in acoustic textiles, modular carpets and wall coverings are also included. Trade visitors can discuss their current projects directly with the exhibiting companies in order to find solutions for their concrete design or application-related questions. The first brand companies to announce their participation include Drapilux and Low & Bonar.
 
Interior.Architecture.Hospitality – focal theme: contract furnishing
With the Expo, Heimtextil is expanding its range of offers for the contract segment, bundling them under the title “Interior.Architecture.Hospitality”. In addition to the Expo, this also comprises a high-quality presentation and training program for interior designers, architects and hotel furnishers, the Architecture.Hospitality Lectures and Interior.Architecture.Hospitality Tours, and guided tours of the trade fair that are tailored to the specific interests and requirements of architects or hoteliers. The starting point for the guided tours is the Interior.Architecture.Hospitality Salon in the centre of hall 4.2, which also invites colleagues to network with each other. Well-known industry partners have been secured both for the tours and lectures, such as the Association of German Interior Designers (BDIA), the industry event organiser hotelforum management, trade magazine AIT, the Allgemeine Hotel und Gaststättenzeitung (AHGZ) and, for the first time, the international architect network World Architects.

Inspiration and innovation within the vicinity of the Expo
Hall 4.2 is also the location for a new special presentation on textile floor coverings initiated by the Association of the German Home Textiles Industry (Heimtex). The themes of modularity, acoustics and design are showcased in an architecture-focused environment using textile floor coverings. Architects and contract furnishers will receive comprehensive and expert advice on these three main themes as well as all other issues relating to carpets.
The innovative fibre manufacturer Trevira will also be present in hall 4.2 for the first time as part of a big community presentation comprising 18 participating firms, including Engelbert E. Stieger, Johan van den Acker, Pugi, Spnadauer Velours, Swisstulle and Torcitura Lei Tsu.
A globally unique range of upholstery and decorative fabric offers with over 400 exhibitors can be found in hall 4 in the direct vicinity of the Expo. Visitors to the Expo will benefit from its proximity to the stands of high-quality international suppliers such as Deltracon and Muvantex from Belgium, Erotex from Israel, Loro Piana and Tali from Italy and Blom Liina Maria from Finland. The upholstery and decorative fabrics provide a comprehensive product offer that meets the highest aesthetic and functional requirements of interior design.

• Projects planned for USD 2.3 billion by 2020
• Doubling of exports of finished products strived

Tashkent (GTAI) - The textiles and clothing industry of Uzbekistan remains one of the most important investment and cooperation sectors for foreign companies. A new expansion program for the period 2017 to 2020 provides for the implementation of 140 projects. The expected inflow of capital to the industry in a value of up to USD 2.3 billion is planned to account for about half of the foreign investment.

The textile and clothing industry should be expanded more than ever into an important export part of the central Asian republic. The specific activities for the targeted doubling of exports by 2020 versus 2016 are listed in the presidential regulation "On the program of measures for the further development of the textile, clothing and tricot industry 2017 to 2020" of December 21st 2016.

Full domestic processing of cotton fibers strived

With an annual output of 3.4 million tons of raw cotton and 1.1 million tons of cotton fibers, Uzbekistan is one of the world's six largest cotton producers. The production of 25,800 tons of cocoons is also considerable high (an average figure for 2012 to 2015). In the first half of 2016 55% of the produced cotton fibers were further locally processed. According to the program this rate should rise to 100% by 2020. It is also planned to reduce the amount of cotton yarn in textile exports in favor of more refined cotton products. Yarn now stands for 53% of the value of exported finished textile products.

The plan is to expand the production of finished textile products until 2020 by 120%, including 170% of yarn, 200% of finished tricot fabrics, 240% of finished yarn and clothing and 270% of hosiery. The share of finished goods in the textile and clothing industry is expected to increase from 47.0 to 65.5% and in export from 42.0 to 70.0%. The program also includes measures to adapt the Uzbek sector norms and standards   to the common international standard rules.

Supply and cooperation opportunities for 140 individually planned projects

Up to USD 2.3 billion shall be invested in 140 expansion and renewal projects by 2020, including complexes with a full value chain. Commercial banks or their investment companies which are providing loans for the co-financing of the projects may, depending on the project, acquire up to 100% of the capital stock of the new or modernized enterprises.

The main contact partner for the projects is the public shareholder company O'zbekyengilsanoat.  It owns 380 textile, clothing and tricot companies, as well as some silk processors, among of them many joint ventures. The company is comparable to a branch of the Ministry of Industry. It stands for a large part of the output and export of the Uzbek textile and clothing industry (estimation for 2016: about USD 1 billion).

Its tasks include the coordination and participation in investment projects. For example, all projects involving O'zbekyengilsanoat companies are subject to a technical review by the scientific and technical advice of the shareholder company. Import contracts for the needs of the projects are also subject to a review.   

Wide preferences for investors

Projects are flanked by several stimuli up to 1st January 2020. The state grants tariff preferences for the import of equipment, complements and spare parts, an exemption from the profit and wealth tax as well as from the duty to the central road fund. Export-oriented manufacturers of finished cotton-, blended-  and silk-fabrics-, finished clothing and tricots, head coverings, stockings and textile gallantry goods will be freed from the mandatory exchange of the foreign exchange in Uzbekistan Sum. Imports of raw materials, auxiliaries and materials can be promoted with customs clearance extension of up to 60 days.

The new central foreign trade company Ustextilexport has been founded to act as a service provider for the needs of all country-based industry players, including small businesses. This applies both to the exploitation of foreign markets, the supply of already established trading houses for textiles and clothing abroad with Uzbek products as well as to the participation in the procurement of technologies and materials for the domestic textile and clothing industry.

The current goals for the expansion of the textile and clothing industry are all rather too ambitious. Medium-term industry programs have already been launched in previous years. Despite some reached progress, the results have been rather sparse. The output and the effectiveness of the production remained far behind the targets. Already in 2012, 407,000 tons of cotton yarn, 350 million square meters of cotton fabrics and 273 million pieces of clothing should have been produced. The for 2012 targeted exports of USD 1.5 billion were also missed in 2016 (a good USD 1.0 billion).

The reasons for this are complex. Too little has been invested so far in the modernization of the existing enterprises. The companies complain about bottlenecks in the provisioning of working capital, in the supply of energy and, above all, in the exchange of foreign exchange for the procurement of imports (spare parts, auxiliary materials, etc.). Another obstacle is the over-regulation of import and export transactions.

Nevertheless, the industry remains a profitable business field for foreign companies. In addition, the signs are good for improving the business environment in the country. After the new President Shawkat Mirsijojew took office in December 2016, a positive mood goes through the country. First regulations for more entrepreneurial freedoms have already been adopted. A whole bunch of further measures is in sight.

1) In addition to the textile and clothing industry, the light industry comprises the sectors of cotton ginning and production of leather goods / shoes;
2) About two-thirds of the output is attributable to the textile and clothing sector;
3) Investments in the sectors cotton ginning, carpets and leather / leather products are less than 10% of the annually in the light industry invested capital.

Source: State Statistics Committee, Tashkent

Contacts
GAK O´zbekyengilsanoat (Staatliche Aktionärsgesellschaft O´zbekyengilsanoat)
ul. Bobura 45, 100100 Taschkent/Republik Usbekistan
Contact personIlchom Haydarov, Vorsitzender der GAK O´zbekengilsanoat; Schochruch Rachimow, manager investment department
Tel.: 00998 71/239 17 11, -253 93 54, -239 17 11, -253 93 58 (administration for investment projects), Fax: -253 93 58, -56 04 (department fir investment)
E-Mail: info@engilsanoat.uz, info@legprom.uz, Internet: http://www.engilsanoat.uz, http://www.legprom.uz

Destination Mauritius - rebuiding former relationsships

Island of dreams in the middle of the Indian ocean for some travellers neighbouring the last European outpost, French overseas department La Réunion, a destination for reliable production of textiles and apparel for the European, notably German fashion market, this is the spectrum
of associations that Mauritius evokes in the heads of people. Mauritius looks back on a long time experience in producing textiles and apparel since its independence from Britain in 1968. Republic since 1992 the group of islands is one of the very few stable democracies in Africa.

Arvind Radhakrishna, CEO of Enterprise Mauritius, the organiser of the Mauritius day, April 5, 2017 at Düsseldorf Fashion House II, gives it a strong regret that the relation between Mauritius and Germany, mainly based on knitwear, dating back in the early 70ies nearly came to an end. The amount of textile exports into Germany in 2015 was just about 30 million Euros and counting. Anyhow this does not represent the strength of the Mauritian apparel industry which is a hub in the region with own inland production completed by production plants on the neighbour island Madagascar, in South Africa and some even in Bangladesh to serve a lower price level, which cannot be achieved with Mauritian production itself. In 2015, domestic exports to Europe accounted for 40 %, USA: 24% and South Africa: 21%. Charming is the fact that the delivery of Mauritian goods is duty free.

Strong support by the government

Interested buyers are heartily invited to come and see with their own eyes what the Mauritian textile and apparel industry can offer. This industry is one of the strong pillars of the gross domestic output. Others are tourism and - up and coming - the lapidary and jewellery industry. Traditional fields of production are spices, sugarcane products including rum or cosmetics.

To foster textiles and apparel exports the government sponsors airfreight costs by 40%, part of a holistic program in the speed to market scheme. To compare the benefits of Mauritius as a sourcing destination compared for example with China, besides the shorter distance, is that the minimum order quantities per style are much smaller than in China, the quality standard is high, the social compliance is given. Mauritian companies must spend 1% of their gains for Corporate Social Responsibility – CSR projects. Certificates such as BSCI, SA8000 or WRAP are common. Free entry to the EU market is guaranteed by the EU partnership agreement. And - a point that should not be neglected - most of the companies offer creative services executed by their inhouse design departments or people. This makes it clearer why the textile and apparel industry had been a strong engine for economic growth in Mauritius.

Main products are: T-Shirts, Polo Shirts, Shirts, Trousers & Denim, Pullovers & Cardigans, Formal Suits, Beachwear & Underwear, and Childrenswear etc. Main material used: cotton and its blends. There is a strong focus on knitted fabrics and jerseys of all kind paired with woven denims. The price segment of Mauritian clothing mainly ranges in the lower middle range. There is a high awareness for sustainability. The exporting companies aim to use eco-friendly substances in resources saving production processes. Laser technology for effects on denim is widely in use.

A look to the companies presenting

• FINE TEXTILES LTD
  Contact: Mamade Nohur 
  Tel.: +230 2661092/57321079
  E-mail: finetextileltd@gmail.com
  Type: Final Product
  Products: Polo shirts/T-shirts/Sweat shirts
  Minimum order: 600 pcs. per colour
  Fine Textiles mostly produce menswear. They distribute their garments under own label M*RIYANO and private label for their customers. The own label is calculated to compete with the Chinese market. Time from sample to delivery takes about 5 to 6 weeks.

• FIREMOUNT TEXTILES LTD / FM DENIM LTD
  Contact: Sangeeta Gobin
  Tel.: +230 2075836
  Email: sangeeta@firemount.mu
  Website: www.firemount.mu
  Type: Final Product
  Products: Denim fabrics & Denim and Twill Jeans pants/Jackets/shirts/Shorts/Dresses
  Minimum order: 6000-7000 yd. fabric or 2500-3000 pcs. of jeans per order
  Certifications: WRAP
  The company is fully vertical and the biggest supplier of apparel in Mauritius, still growing, looking for direct relations to retailers. Due to the latest technologies available, the company aims to fulfil the needs for sustainable production. Stretch, even power stretch is used in nearly every jeans style.

• TEX KNITS LTD
  Contact: Suresh Radha
  Tel.: +230 2865577
  Email: info@texinternational.com
  Type: Final Product
  Products: Denim trousers, jackets, shirts etc. /Knitted garments for ladies, men and children
  Minimum order: 800 pcs. per style/colour
  Certifications: Sedex Members Ethical Trade Audit (SMETA)
  The knits company is part of a group offering garments in a broad range. To serve the UK market they run an office in London. The company puts a strong focus on design input for the international clients. Production plants in Madagascar and Bangladesh serves different price ranges.

• PALMAR LTEE
  Contacts: Yannick Capiron (Knits), Genevieve Marie Figaro (Denim)
  Tel.: +230 401 7000
  Email: y.capiron@palmar.intnet.mu; gfigaro@palmar.intnet.mu
  Type: CMT & Final Product
  Products: Jeans, Chinos, Shorts, Dresses, Skirts for kids, Women & Men
  Minimum order: 600 pcs. for jerseys; 800 pcs. for jeans
  Over two thirds of the production is for menswear. The company is a family business which takes special interest in sustainable and resources saving production. The knitting department is fully
  vertically integrated. A fair trade line is being offered, pure organic is in development.Contact: Ranil Gunasekara
  Tel.: +230 4130034
  Email: camdenimltd@gmail.com
  Type: Final Product
  Products: Denim jeans for men, women, children and toddlers
  Minimum order: 1200 per style
  The company solely works for private labels. The main market until now is South Africa. The production is going to be shifted to a higher percentage of eco-friendly production, representing 17% for the time being. Prices range in the upper middle segment.

• TARA KNITWEAR LTD
  Contact: Fabiola Law
  Tel.: +230 2123715/52553621
  Email: fabiolalaw@taragroup.intnet.mu
  Type: Final Product
  Products: T-shirt, polo shirt, sweat shirt, hoody, short, pant, skirt, dress, baby grow, baby/kid swear accessories (beanie, bootie, blanket, sleeping bag, headband), sleepwear, loungewear
  Minimum order: Basic styles: 4000 units. Fancy styles: 1000-2000 units
  Certifications: BSCI
  Tara is very design oriented with a big in house design department open for design services to customers too. The company's organisation is vertically integrated. Modern equipment such as the
  Eton Mover system enables the company to react fast and operate Fast Track orders too.

• BEACHWEAR EXPORTS
  Contact: Mr. G.M Toolsee
  Tel.: +230 4545600
  Email: girdhar@beachwear.intnet.mu/beachwear@intnet.mu
  Type: Final Product
  Products: Swimwear and related products
  Minimum order: 300-500 units per style
  Certification: BSCI, SMETA, SEDEX
  All production is for private label. The company features as the leading supplier of swim and beach wear in Mauritius. Well known international brands are customers from US to Europe, mainly in Italy, France and UK as well as South Africa and Zimbabwe.

• Large-scale projects in Honduras
• More vertical integration strived

Following the US President's decree against the Pacific Pact TPP, Central America's textile and clothing industry counts for its main market on further tariff advantages compared to the Asian competition. Next to the so far dominating subcontracting work the sector wants to intensify the production of pre-products, what requires more and better textile machinery for this purpose. Guatemala is already investing, while Nicaragua will continue to stay mainly with sewing and tailoring. The largest technology market was lately El Salvador.

Honduras wants to expand its textile and clothing industry strongly. The aim of the "20/20" program is to significantly increase exports and with it new jobs. One focus should be the production of sportswear and other synthetic clothing, including pre-products. Central America's "largest factory for polyester yarn" (DTY) went into construction at the end of January 2017 in Choloma. It is expected to cost USD 73 million and produce 25,000 tons per year. According to Mario Canahuati, a Honduran shareholder of the investor United Textiles of America, an additional USD 120 million factory for synthetic materials and garments should be added later.

Observers believe the sector's expansion plans are realistic because it can stem the relatively large investment in the synthetic fiber production. In the Honduran textile industry there are many joint ventures with US partners which can raise capital in North America. In the other countries of the region the sector companies are more strongly medium-sized. They are depending more on the local capital market with its high interest rates and restrictive banks.

Honduras, Guatemala and El Salvador invest

According to a machine representative the textile manufacturers in Guatemala will invest more in dyeing machines in order to become more independent from suppliers and keep the quality better under control. According to Invest in Guatemala the sector there delivers higher quality end products than the competition from El Salvador and Honduras, on the US market clothing from Guatemalan is almost twice as expensive.

The textile industry in Guatemala and El Salvador is more vertically integrated than in Honduras: it produces relatively quite a lot of yarn and fabrics by itself and is less dependent of the typical subcontracting (Maquila) method, which only imports textiles and re-exports them as finished clothing. Honduras mainly processes imported synthetic fiber yarns, which the country - like El Salvador - manufactures partly by itself.

The best market in Central America for a large German textile machine manufacturer is currently El Salvador, which imports the most technology in the region. The customers are quite innovative and work more concept orientated, which makes the cooperation easier. Due to increased yarn prices, some weaving companies are currently investing in spinning machines, a machinery salesman says. According to the Central America Strategic Sourcing Review, more than 20% of the factories are "vertically integrated".

In the opinion of machine representatives, Nicaragua is still concentrating on subcontracting. Investors are reluctant to spend larger sums which would be needed for modern textile  manufacturing. In addition there is a lack of good specialists for the foreseeable future, the level of training is only sufficient for easier sewing and clothing manufacturing. In Panama the textile industry does not play a nameable role; in Costa Rica, which is also relatively prosperous, the sector is larger, but exports little.

Central America’s textile and clothing industry

*) Costa Rica 29 Mio.; Clothing = almost total industry exports; 80% of exports are for the US; data from US import authority. Source: ITMF; national associations and authorities; Press

Central America Textile companies are usually located in a free zone and produce for export, mainly the US. In Honduras, according to a study by the Central Bank, Maquila - with textile / clothing as the largest segment - produced 36% of pre-products for other contractors and 64% of final products, which in turn were exported up to 99%.

US protectionism could even help

The protectionism, which is announced in the main market USA, develops some optimism to Central America's textile industry. As listed in “Honduras 20/20” it now can deliver more cheaply to the US than the competition from China or Vietnam because of existing trade agreements. At an - now not targeted anymore - omission of cutting US customs duties for Vietnam, it would be much more expensive. In addition, a garment factory in Honduras is able to deliver to the US in two days, a delivery from Vietnam requires twenty days. In the today so very fast fashion world, this is the main reason why Wal-Mart & Co. are ordering massive masses in Central America.

Until now, Central America has been supplying mainly cheap clothing for the US mass market, but, as a German machinery exporter is hoping, they will try to settle themselves against the Asian competition with higher valuable goods. For this the Central American manufacturers would need better technology, which preferable comes from Europe. In the view of other representatives Central America will need in future productive machines that are cheap at the same time. Chinese machines with European components are a big competition.

Machinery imports rising

Central America Imports of textile machinery and sewing machines have risen by one-third to over USD 130 million between 2013 and 2015. In addition, according to the International Textile Manufacturers Federation (ITMF), Honduras has imported 170 round knitting machines in 2014 and 2015, Guatemala only 26, El Salvador 23 and Nicaragua ten. Germany was the fifth most important delivery country. Leading supplier was the USA. For Guatemala, with its many Korean-owned textile companies, Korea (Rep) was the main supplier.According to ITMF, Central America will shift its investments somewhat away from the clothing area towards the textile sector. Already today, the representative of a German manufacturer says: "We are currently selling very well in Mexico and Central America." 

Central America‘s1) imports of textile machinery (bn. US$) 2)

1) without Honduras and Nicaragua; 2) SITC 724, without household sewing machines, (724.33), household washing machines, (724.71), machines for dry-cleaning(724.72), leather machines(7248), parts for household washing machines; 3) El Salvador only
Source: UN Comtrade