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22.03.2016

IMPORT BAN OF USED CLOTHING TO PROMOTE EAST AFRICAN TEXTILE INDUSTRY

Observers doubt the Success of the planned Measures / Ambitions in the Automotive Industry

Nairobi (gtai) - The countries of the East African Community will prohibit the import of used clothing and used shoes in three years. Long since defunct textile and clothing industries so revived. It is also planned to impede the import of used cars, in order to promote a local car assemblers. In particular, the Ugandan President Yoweri Museveni dreams of building its own car industry.

The East African Community (EAC), who is also Kenya, Tanzania, Rwanda and Burundi belong alongside Uganda, other countries serve as role models. So to have led to building lively textile industries in Ghana, Egypt, Ethiopia, India and Vietnam, such a ban.

Observers doubt the Success of the planned Measures / Ambitions in the Automotive Industry

Nairobi (gtai) - The countries of the East African Community will prohibit the import of used clothing and used shoes in three years. Long since defunct textile and clothing industries so revived. It is also planned to impede the import of used cars, in order to promote a local car assemblers. In particular, the Ugandan President Yoweri Museveni dreams of building its own car industry.

The East African Community (EAC), who is also Kenya, Tanzania, Rwanda and Burundi belong alongside Uganda, other countries serve as role models. So to have led to building lively textile industries in Ghana, Egypt, Ethiopia, India and Vietnam, such a ban.

Used clothing is very popular East Africa. With luck, you can get hold of well-preserved Western European branded goods or shoe sizes, as they are locally not available for little money. Many teenagers from expensive villas suburbs of capitals makes a kick out, used T-shirts to buy exotic printing at prices equivalent to 0.45 euros. Thanks to the second-hand imports contribute even male slum dwellers naturally a western suit and girls or young women from a wide array chic western clothes.

German exports of rags of SITC 269 in countries of the East African Community
(in million euros)

Customer Country 2014 2015 *)
Kenya 8.61 7.74
Uganda 4.92 4.48
Tanzania 1.87 4.81
Rwanda 0.12 0.14
Burundi 0.31 0.02
Total 15.83 17.19
German Exports worldwide 390.64 388.55

1) Primarily apparently used clothing, blankets and kitchen linen of textile materials and shoes that are loose presented in bulk or bales. 2) provisionally
Source: Destatis

Politicians promise hundreds of thousands of new jobs
While East African politicians boast of being able to create in this way hundreds of thousands of jobs, incite economists from: "The reasons why people in East Africa are happy to buy used clothes easily enumerated," said Scolastica Odhiambo, an economics professor at the Kenyan Maseno University: "It is less expensive, of good quality and provides diversity." The regional textile industry have meanwhile not have the capacity to meet the demand. In addition, they do not produce quality  in the eyes of the local population. The only local manufacturer of shoes, meanwhile, the company Bata that however mainly produces shoes for students and a local SME. In the upper price segment Bata, however, is dependent on imports.

In a period of three years, it is the opinion of observers simply impossible to expand the local textile industry so that it can meet the demand both quantitatively and qualitatively. This time is also too short to find alternative employment for hundreds of thousands of second-hand clothes dealer who live with their families from the Mitumba business (Mitumba = bales).

Industrial decline since the 1980s
If the East African states really want to try willing to build a powerful textile industry, they would almost from scratch start. The East African cotton production was mid- 1980 even at the height. Tanzania had  then 700,000 bales (à 185 kg) produces cotton, reports the weekly "The East African", Uganda and Kenya 400,000 100,000. Then it was just gone downhill. Kenya had last only 25,000 bales (2014), Uganda 150,000 bales (2015) and Tanzania produced 30,000 bales (2014).

East African textile factories and Entkörnungswerke for cotton (ginneries) have shut down or run down for the most part. The main reasons included industry experts, a lack of organization of the agricultural sector, high production costs, the inadequate use of quality inputs and over-reliance on a rain irrigation. Then in 1991 came yet added the liberalization of the sector: Cheap Used clothes conquered henceforth
the market.

Uniforms instead of fashion chic?
How difficult is the situation, be seen using the example of single Rwandan textile factory L'Usine Textile du Rwanda (UTEXRWA). 1984 began its operation,the 75-million-US $ - Investment. But for an average Rwandans were and are the products simply too expensive. Finally, the utilization was only at 20%, sales fell to an estimated $ 2 million to 3 million US. Almost all substances are already imported: cotton
fabrics from the East African neighbors, polyester materials from South Africa, Taiwan, Korea and Indonesia (Rep.).

To prevent the utter collapse of the company, the Rwandan government will soon raise the import tariffs on clothing gradually from 35% to 100%. Rwandan clothing retailers see the highly critical: UTEXRWA could neither quantity nor quality and certainly not fashionable Chic deliver, not now and not in ten years. Over military and school uniforms are not there, they say.

Prohibitions instead of better frame conditions
Foreign observers speak of a typical East African policy Quick shot: Because the governments want to defuse the ticking time bomb of rapidly rising unemployment, they sat on activism without the  consequences to sufficiently discuss. If East Africa wants to strengthen its industry, it must improve the framework. Bureaucracy, corruption, nepotism and monopolies are the ones that prevent the development of competitive industries for decades.

The winner of the new policy is expected to - be the PRC, which is expected to fill along with other low-cost producers, the expected supply vacuum - again. Clothing stores in the Ethiopian capital Addis Ababa to show where we are headed: The cheapest Chinese commodity, wherever you look. The new Ethiopian textile and footwear industry is meanwhile mainly from Chinese companies which produce exclusively for export. to copy this model to other East African countries, however, is likely to fail, say industry insiders. Kenya and Tanzania are far too expensive, not to mention the landlocked countries of Uganda, Burundi and Rwanda throughout.

German exports of machinery for textile, apparel and leather production
in selected East African countries (EGW 847; EUR million).

Abnehmerland 2013 2014 2015 *)
Mauritius 5.44 3.39 4.17
Uganda 0.60 0.56 1.67
Ethiopia 0.48 6.68 1.14
Kenya 0.93 1.72 0.91
Tanzania 0.61 0.47 0.56
Madagascar 0.02 0.05 0.04
Total 8.08 12.87 8.49

*) provisional; Quelle: Destatis

Protectionism to promote motor vehicle industry
Even more questionable than the East African textile policy is rekindled desire to raise its own automotive industry launched. Hopefuls nationalist politicians in Kenya is the "Mobius", an all-terrain vehicle primitive, which is equipped with a small engine from the Nissan NP200 pick-up truck. Students of Uganda Makerere University have meanwhile introduced with the help of the US Massachusetts Institute of
Technology two concept studies, the "Kiira EV Smak Car" and "Kayoola Solar Bus". While the Kenyan "development" is reminiscent of the technical status of the 2nd World War, set the Ugandan vehicles
conscious on renewable energy.

Although these backyard experiments also not likely to have the lowest commercial opportunities, they nevertheless serve currently as an excuse for protectionist import barriers, which resulted in imports are likely to be more difficult in favor of a local assembly of CKD kits.

CZECH TEXTILE AND CLOTHING INDUSTRY INVESTS © W. Behrends/ pixelio.de
01.03.2016

CZECH TEXTILE AND CLOTHING INDUSTRY INVESTS

  • 2015 Sales reached eight-year high
  • Particularly manufacturers of technical textiles successful

Prague (gtai) - The Czech textile and clothing industry is still on the upswing. Particularly in niche segments and with technical textiles the manufacturers achieve rising revenues since years. The investment climate in the sector therefore has been improved, the equipment suppliers are benefitting. German manufacturers of machinery for the textile and clothing industry were able to expand their exports to the Czech Republic in 2015 by one fifth.

  • 2015 Sales reached eight-year high
  • Particularly manufacturers of technical textiles successful

Prague (gtai) - The Czech textile and clothing industry is still on the upswing. Particularly in niche segments and with technical textiles the manufacturers achieve rising revenues since years. The investment climate in the sector therefore has been improved, the equipment suppliers are benefitting. German manufacturers of machinery for the textile and clothing industry were able to expand their exports to the Czech Republic in 2015 by one fifth.

With Czech Crowns 52.4 billion (Kc; EUR 1.9 bn) the Czech textile industry achieved so much revenue in 2015 as not anymore in the last eight years. According to the statistics office the clothing manufacturers output rose by 11%, that of textile manufacturing by 3%. Very good filled are the order books. For companies in the clothing industry the volume of new orders rose by over 13% in 2015, in the textile factories
by 4%.

According to the announcement of the professional association ATOK, the sector would have developed even better, if the growth markets in Asia and Africa would have not weakened. But fortunately the loss became offset by the traditional markets Germany, Italy, Poland, Slovakia, Austria and France. According to ATOK the textile segment of the Czech Republic exported goods worth equivalent of almost EUR 2.5 billion in 2015, corresponding to a trade surplus of almost EUR 30 million. In clothing, the country recorded a negative balance. Here goods were imported for Euro 2 billion and exported of EUR 1.3 Billion.

Sales Development of the Czech Textile and Clothing Industry
Year Sales in Kc bn. Change to previous year (in %)
2007 55.0 1.5
2008 46.1 -16.2
2009 41.1 -10.8
2010 41.3 0.5
2011 46.2 11.9
2012 45.9 -0.6
2013 47.1 2.6
2014 51.0 8.3
2015 52.4 2.7
2007 55.0 1.5

Source: Association of Textile, Garment and Leather Industry (ATOK, http://www.atok.cz)

Particularly in niche segments the clothing manufacturers can maintain themselves in their position. For example Triola from the northern Bohemia Horni Jiretin specializes in lingerie and successfully with oversizes. Also manufacturers like Timo, Pleas, Upavan or Linia can exist with underwear products on the market. According to reports from the business paper Hospodarske noviny Timo sells 200.000 pc. per year. The company offers among others prosthetic lingerie against breat tumors.In the next two years the family operation will invest more than EUR 700,000 in new technologies at the production site Litomerice (North Bohemia).

Hats and hoods are demanded in 30 countries

Another family company, Kama from Prague, specializes in headwear. With hats, scarves, headbands, gloves or hoods it makes now more than EUR 1 million per year and delivers to 30 countries. In Moravia-Silesia Sky Paragliders from Frydlant nad Ostravici invests around EUR 4 million in a weaving mill including a research center to develop new materials. The company produces emergency parachutes and rescue systems and belongs with annual revenues of EUR 2.7 million (2014) to the top ten manufacturers worldwide. It processes 200 kilometers of fabrics annually.

Thanks to favorable wages and the proximity to areas with good purchasing power smaller suppliers of made to measure products developed well. The company Janek from Roznov in Zlin produces,for example, 30,000 individually tailored shirts per year. Also suits and costumes belong to the assortment. Janes buy the yarn from a German yarn manufacturer which produces in the Czech Republic.

Czech Republic's largest textile and clothing manufacturers (selection, sales in million Kc) 1)
Company/location Product portfolio Sales
2013
Sales
2014
Change
1)
Webseite
Borgers CS/Plzen Nonwovens for
automotives
5.038 10.879 115,9 http://borgers.cz
Juta/Dvur Kralovenad Labem Nonwovens for
automotives
5.568 6.618 18,8 http://www.juta.cz
Nova Mosilana /Brno Fancy dress fabrics 2.952 3.285 11,3 http://www.novamosilana.cz
Pegas Nonwovens/Znojmo Nonwovens 2.273 2.388 5,1 http://www.pegas.cz
Kordarna Plus/Velka nad Velickou Corduroy fabrics
Technical Textiles
for conveyors
2.195 2.287 4,2 http://www.kordarna.cz
Veba, textilni zavody/Broumov Home – and Clothing
fabrics, Brocat
2.124 2.160 1,7 http://www.veba.cz/cs/
Johnson Controls/
Strakonice 2)
Seatcovers for
automotives
1.722 1.865 8,3 http://www.johnsoncontrols.cz
Fibertex Nonwovens/
Svitavy
Nonwovens 958 1.128 17,7 http://www.fibertex.com
Pleas / Havlickuv
Brod
Under – and Nightwear 1.073 1.123 4,6 http://www.pleas.cz
Mehler Texnologies/
Lomnice nad
Popelkou 3)
Fabrics for tents,
boats, canvas, sunumbrellas
895 975 8,9 http://www.mehlertexnologies.
cz
Nejdecka cesarna
vlny/Nejdek 4)
Processing of rawwool 800 692 -13,5 http://www.ncv.cz
Lanex/Bolatice Ropes, threats,
artificial turf
627 670 6,7 http://www.lanex.cz
Trevos/Kostalov Polypropylen-
Staple-fiber
576 639 10,9 http://www.monticekia.cz
Tessitura Monti Cekia/
Borovnice u Stare
Paky
Cotton shirt fabrics 609 568 -6,7 http://www.monticekia.cz
Svitap J.H.J./Svitavy Tents, canvas, Microfibers,
Filtration
497 436 -12,3 http://www.svitap.cz

1) Change 2014 / 113 in%; 2) Fiscal year October 2012, 2013 till September 2013, 2014; 3) December 2012, 2013 till November 2013, 2014; 4) April 2013, 2014 till March 2014, 2015
Sources: Annual company reports, Trade register, Hospodarske noviny, Magazine Ekonom, CzechInvest, Association ATOK

The most actively trading companies in the textile sector are producing mostly for industrial consumers. Largest industry representative is the automotive supplier Borgers from Bocholt, which produces textile moldings, paneling, insulation and curtains for vehicles at four locations near Plzen. The second largest textile company Juta achieves half of its revenue from construction materials such as drainage mats, erosion control fabric or roof insulation. Moreover Juta makes a good business with packaging nets for potatoes or Christmas trees. One other growth area is artificial turf. The company invests nearly EUR 20 million every year, mainly in new production equipment.

Textile Machinery ordered for 250 m Euro

Other companies are expanding too. The manufacturer of workwear Waibel has expanded its site in2015. In Zdar nad Sazavou near Jihlava own collections and custom made programs are being manufactured. Clothing manufacturer Pleas invests annually over EUR 1 million in its equipment. The company belongs to the top 10 of the sector and produces annually 15 million pieces nightwear for the brands Schiesser and Pleas. The German machinery manufacturer Mayer & Cie. builds a factory for knitting machines in Vsetin. The production is expected to comence in summer 2016. The machines are designed for large manufactures particularly in Asia.

Import of important textile machinery to the Czech Republic ( EUR 1,000)
Maschinery group / HS-Position 2014 2015 Veränderung in %
Jet-spinning machines / 8444 177 15.369 8.583,1
..from Germany 59 9.829 16.559,3
Spinning machines / 8445 12.780 8.838 -30,8
..from Germany 6.591 5.017 -23,9
Weaving machines / 8446 13.357 12.778 -4,3
..from Germany 7.498 2.166 -71,1
Knitting machines / 8447 10.556 11.332 7,4
..from Germany 2.872 6.092 112,1
Auxiliary machines / 8448 75.082 72.178 -3,9
..from Germany 48.245 51.765 7,3
Machines for felting and nonwovens / 8449 3.349 16.306 386,9
..from Germany 949 6.741 610,3
Cleaning-, dying and ironing machines / 8451 83.874 105.825 26,2
..from Germany 44.671 50.234 12,5
Sewing machines / 8452 14.718 17.834 21,2
..from Germany 4.780 6.319 32,2
Machines for leather and fur processing resp. footwear production /
8453
2.867 3.704 29,2
..from Germany 278 347 24,8
Total 216.760 264.164 21,9
..from Germany 115.943 138.510 19,5

Source: Czech Statistical Office

Shoes must glitter in winter 2016/17 © Messe Düsseldorf GmbH / ctillmann
16.02.2016

SHOES MUST GLITTER IN WINTER 2016/17

Paint, glitter and metallic effects should provide the highlights at the foot in the coming autumn / winter 2016/2017. In addition, deep shades of red and the trend color cognac and camel. Otherwise it is said: more volume, more profile. Androgenic shoe types conquer the shoe racks.

Paint, glitter and metallic effects should provide the highlights at the foot in the coming autumn / winter 2016/2017. In addition, deep shades of red and the trend color cognac and camel. Otherwise it is said: more volume, more profile. Androgenic shoe types conquer the shoe racks.

While the chilly autumn weather in September and in the first half of October still brought good sales for winter shoes and boots, the mild November and December thwart the retailers bill. Especially snow shoes and boots became shop keepers at many places, especially small and medium size enterprises had to record a decline in sales. Although the online trade had to fight with the same weather conditions, initial figures however indicate, that the online shoe trade was able to register last year a sales growth of around seven percent. The stationary trade is looking for new concepts, is even more intensely dealing with its assortments and suppliers and aims to react therefore with a proper weighting of new footwear trends. Many traders took advantage of the just ended GDS shoe fair in Dusseldorf in order to learn about the new trends for autumn / winter 2016/17: The hippie look with its inspirations from the 1970s finds its continuation. Folkloric elements are implemented with much attention to details: fringe, fur, embroidery and patchwork will be found not only on shoes but on boots as well. Velvets, animal prints, tapestry, floral or abstract patterns enhance the detail-note of the theme. Snake prints are found not only subtly used as an ornament, but all over the entire shoe. Pumps and ballerinas are interpreted feminine with curved heels. Hip, although probably not a bringer of numbers, the overknee, to be carried with the tunic dress.

Trendy remain androgynous types of footwear such as Budapest, Broques, Monks and Loafer, that are perfectly suited to types of trousers as the culotte and the new over long pants. Their soles are partly very distinctive but extremely light. Loving details such as perforations, tassels, straps ensure modernity. The new bootees convince thru reduced optics and different shaft heights: They range from almost ankledeep over classic variants to medium-high boots which are worn narrow to the leg. Copped and round boot strips stay, new are square forms. At heels block-heels and slightly tapered shapes are in vogue, the soles are ultra-light and come in their fashionable variants as plateau or wedge soles.

The sneaker is an indispensable part of the shoe closets and remains unbeatable in the coming autumn / winter. In the new season it will appear cleaner and with fewer details. Tone in tone leo, metallics and suede will be mixed with a little paint, which gives the new sneakers an extravagant touch. Matt-gloss and 3D effects give the sneakers a high fashion look. For the colder months the sneaker comes in a material mix with fur and a warm interior design. Neoprene, mesh and leather produce in combination with 3D printing a new trendy image. Side zipper, damping and padding ensure greater comfort. For the soles lightweight, flexible PU or mix variants remain important. Fashionably are darker soles or soles in a dirty look in addition to the white and light soils.

In the new season the classic black and will not disappear from the shoe cabinets, even though black will not be traded as the ultimate trend color in the new season. Buying impulses should be given by stone, timber and mineral tones as well as cognac and camel, rust and deep shades of red and khaki, olive and denim tones. Color gradients and strong contrasts create a new appearance. Gloss and glitter are back in the trend, through glittering colors as well as through pearls and strass.

The choice of materials by the designers for the new shoe fashion is versatile as seldom before, they like to mix in the new season: animated, soft qualities with haptic and structure, next to very clean, smooth qualities. It will be patched, stitched, printed, embossed, patterned and flocked. The trendy shoe materials include leather qualities in natural optics, often with noticeable grain pattern. Lizard embossments are back in vogue, especially crocodile and python. Soft suede and nubuck qualities are a must. Exceptional finish effects and fantasy embossments are very trendy. 3D is not just an issue for new high-tech qualities,
but can also be seen as brocade, bouclé, lace or jacquard pattern.

Rapidly growing German Fashion Export to China © Maclatz/ pixelio.de
09.02.2016

RAPIDLY GROWING GERMAN FASHION EXPORT TO CHINA

  • Volumes considerably upgradeable
  • Italy loses Top Position to North Korea

Beijing (gtai) - Chinese consumers appreciate German goods from cars to saucepan. Fashion "Made in Germany" is only now discovered. German providers benefit from the good image of their country of origin - and from the desire of the growing middle class to afford something "good". Local production usually has a rather bad reputation. However there is a lack of presence, German brand names are hardly known. Despite the high growth rates the sales potential is by far not yet exhausted.

  • Volumes considerably upgradeable
  • Italy loses Top Position to North Korea

Beijing (gtai) - Chinese consumers appreciate German goods from cars to saucepan. Fashion "Made in Germany" is only now discovered. German providers benefit from the good image of their country of origin - and from the desire of the growing middle class to afford something "good". Local production usually has a rather bad reputation. However there is a lack of presence, German brand names are hardly known. Despite the high growth rates the sales potential is by far not yet exhausted.

German Fashion in the PRC is coming: according to Chinese custom statistics in the first ten months of 2015  Chinese purchases from Germany of knitted and crocheted clothing and garments (HS-Pos. 61) rose by a whopping 31.8% and by 5.1 % in other apparel and clothing accessories (HS-Pos. 62). This is all the more remarkable because the total imports for clothes grew in the same period by 3.6% only, - and China across all sectors even recorded a stately import reduction by 15.7%.

But a sales volume of USD 5.6 million USD of a total import of products of these HS headings of USD 4.9 billion is rather negligible. In fact, German fashion brands, with a few exceptions such as Hugo Boss and Escada, are yet barely visible in the PRC. A really good positioning was reached by Adidas only.

Main delivering country for the PRC was Italy until September 2015, its highly quality textiles and clothing are greatly appreciated. It shipped in the first ten months of 2015 sector products worth USD 688.7 million. However, given the ongoing austerity and anti-corruption policy the Italian imports tend downwards significantly (-11.6% compared to the same period last year).

Luxury purchases are shifted abroad

The Shanghai Daily wrote in October 2015, Chinese luxury purchases have been shifted to abroad at two-thirds since 2012. In Paris, Milan, London, New York or Tokyo one can buy anonymously and also cheaper than on the mainland. In addition, there is a trend away from the "quasi everywhere" available "big names" to new, less known, more individual designers.

At least there seems to be a still unabated propensity abroad: For example, the Financial Services Global Blue reported an increase in tax refunds of Chinese tourists in August 2015 of 65.6% (July: + 73%) compared to the same month of the previous year.

Detached from the top position was Italy in October from Korea (Dem. P.R.) with USD 663.9 million. On the third and fourth place follow Vietnam (USD 587.5 million) and Bangladesh (USD 364.7 million). The success of these three countries is probably due to an already shifted production capacity of Chinese manufacturers, which bring their products back to China to sell them there.

Chinese imports of clothing
(in USD million, change in % compared to the previous year period)
HS-Pos. Designation 2012 2013 2014 January til
October 2015
Change
61 Apparel and clothing accessories, knitted or crocheted, coming from 1,344 1,666 2,067 1,894 9.9
  .Vietnam 87 169 242 280 39.9
  .Italy 231 267 296 226 -8.2
  .Bangladesch 63 89 144 146 20.2
  .Korea (Dem.) 67 88 119 139 34.3
  .Germany 5 2 2 2 31.8
62 Apparel and clothing accessories, not knitted or crocheted from 2,664 3,141 3,559 3,034 0.1
  .Korea (Dem.VR) 373 499 622 525 -4.8
  .Italy 514 577 631 463 -11.6
  .Vietnam 154 236 310 307 18.9
  .Bangladesch 90 142 191 219 30.7
  .Germany 5 4 4 3 5.1
  Total 4,009 4,807 5,626 4,927 3.6

Source: China Customs

As in many other areas of consumer goods in the “Dress-Question” Germany does not utilize its opportunities on the Chinese market. According to sector insiders “here could happen much more" - not least because of the excellent reputation that the label "Made in Germany" enjoys among Chinese consumers.

The recommendation is - and this was repeated on the last "Chic" once again -   to see China not only as a procurement market but increasingly as a sales market too. In the words of a German leather jacket provider: "Twenty  years ago we bought leather from China, now we sell leather to China."

"Light Luxury" demanded

The "big" Italian or French brands such as Gucci, Armani or Chanel remain inaccessible for the most. Fashion "Made in Germany" can cover a niche in the medium price range that is affordable for the growing urban middle class, that also would like to buy "something international" and has come to appreciate German products from automobiles to saucepan. For them German fashion is not for luxury, but for good execution respectively processing and good material. At the same time other competitors are active in this field. In a similar notch for example, the Dutch men’s wear supplier Suitsupply abuts, which opened in Shanghai in the summer. 

Fake products are not an alternative for this clientele. In fact, the Chinese consumer does not make its decision for a German product due to the low price, but rather by the desire to acquire a piece of excellent quality. This then may cost something and stands out from the mainstream, whether through innovative materials, unusual combinations of materials, individual or humorous cuts or by a special design. Increasingly demanded are accessories such as matching belts, bags or shoes. As a micro-trend in the younger generation applies also wearing hats - and who wants to leave is going to the popular Octoberfest in a real Dirndl.

Sales price at least three times the purchase price

German manufacturers take advantage from the "demographic factor": the Chinese society is aging rapidly. Accordingly the demand is shifting away from "more funky and young" goods towards timeless, trendy-fashionable, quality orientated clothing, which then may be slightly more expensive - and it de facto also is. Experiential German import goods become more expensive due to transportation, customs and usual trading margin up to at least three times the buying price.

However, as successful niche products yes, - for the masses German goods therefore are not suitable. This may apply to lovingly designed eco-slippers as well as for trendy hats or quality handbags in a "Light-luxury segment". Not seldom the one or the other gap in the market can only be detected by local presence - so for example - each country has its own "house shoe culture", with which one must learn to deal with as a provider.

According to the experience of many exhibitors, sometimes Chinese buyers like with high standards masterfully crafted products even more than the Germans themselves. Moreover it is advantageous, to be able to offer customers next to the actual product, "a story". So it absolutely impresses, when a company is family-run by the fourth generation - or high craftsmanship can be documented with a film.