Textination Newsline

The CHT Group is a globally operating company group for specialty chemicals. It has been in business for more than 65 years in a wide variety of industrial sectors and markets. Innovative and high-quality specialty chemicals alongside convincing services are just as much part of the portfolio as chemical auxiliaries and additives.

Textination spoke with Kurt Speckle [Head of Technical Service Dyestuffs] and Ursula Häberli [Head of Human Resources] specifically for the Textile Solutions division about the challenges of a successful human resources policy in such special times as a pandemic and the shortage of skilled workers.

The Technical Service Dyestuff department, headed by Kurt Speckle, who has worked for CHT for 32 years, currently comprises 16 people. It consists of a technical staff, which supports customers worldwide in the form of technical advice, on-site trials, lectures and in the creation of presentations, as well as a laboratory team, which handles inquiries regarding color settings, problem solutions, fastness, etc. Depending on the customer inquiry, both departments work hand in hand together.

The know-how and the heart of the technical staff consists of six people, all 50+, whom Kurt Speckle - with a grin - also calls "textile dinosaurs". In addition, young technicians with operational experience are being trained in order to be introduced to larger tasks. The apprenticeship training for textile laboratory technicians at CHT SWITZERLAND AG has a supporting effect.

As a globally operating company group for specialty chemicals, the CHT Group has been active in numerous industrial sectors and markets of 20 countries for more than 65 years. CHT Switzerland AG turns 50 this year and is the world's competence center for dyes. How has it been possible to establish and maintain such a good market position in dyes?

Kurt Speckle: In addition to the quality level of our products and the wide range of more than 700 products covering the various quality requirements of today's customers, CHT Switzerland also offers an excellent technical service for the product application. This globally known additional service makes us interesting for customers and generates inquiries worldwide. Transferring customer-specific problem solutions from our laboratory to production is one of the keys to our success.

In the Textile Solutions division, you have a wide range of specialty chemicals and dyes for textile production in your portfolio. In your opinion, in which direction is the textile industry currently moving in terms of dye chemistry - what trends do you see? What does this mean for your product range?

Kurt Speckle: One of the challenges today is to find the right dye gamma for the desired application. In recent years, we have constantly adapted the range to the new needs and requirements. In addition to these technical specifications, the entire textile finishing industry is also constantly confronted with new ecological and toxicological legal requirements. Textiles and also technical textiles not only have to meet certain fastness requirements, but also have to comply with countless label requirements. REACH and many labels lead to constant adjustments in the dye finishing to ensure that the products are up-to-date with the latest technology.

How does optimal teamwork work in the dyestuff team, and how can you ensure that the knowledge and experience gained over many years is passed on?

Kurt Speckle: Exchange of experience works with people who have practical experience. Only this can be built upon and new information can be stored accordingly. We operate and communicate on a common drive. Lively verbal communication is also essential for this. Our own tests in the laboratory and also in the production at customers' sites form the actual wealth of experience of our employees.

We are observing various megatrends that have taken a new turn as a result of the pandemic and that also directly affect your customers in the textile industry: Neo-ecology, connectivity and digitalization, health - to name just a few. To what extent does this challenge you as a service provider for your customers and as an employer? Is there a changed requirements profile for your employees?

Kurt Speckle: Due to the omission of traveling and direct customer contact, the working picture has of course changed. Due to the experience potential, however, many problem inquiries can be processed and solved via a wide variety of communication options. However, this cannot be seen as a sustainable and permanently established system. Experience and further development can only take place through practical trials on the most varied machines under the most varied conditions and with our dyes.

In which areas of training - whether at university or in apprenticeships - do you see a need for improvement in the curricula? Do career starters have the necessary skills for your company, or do you need to provide additional training in fundamental required areas?

Ursula Häberli: We train our future pool of specialists internally. In addition, we have several apprentices every year as textile and chemical laboratory technicians, whom we offer a permanent position afterwards. The training at the vocational school and in the advanced courses is excellent. The apprentices are challenged in many different areas. Textile laboratory assistants complete exactly the same training as chemical laboratory assistants, but have additional 240 lessons of textile training and textile courses. Textile laboratory assistants now require very extensive, in-depth and broad specialist knowledge. The textile industry is developing rapidly and new, complex content is constantly being added to the already very broad basic knowledge. We also actively support further education, for example the BSc Design & Technology at the Swiss Textile College. This training is broadly based and provides employees with good specialist knowledge and various additional essential skills.

What do you think about the personnel situation at CHT in general? Can you fill all positions? Who are you currently looking for most urgently?

Ursula Häberli: Our long-standing market presence and the good reputation we have built up over 50 years with our "customer first" approach always help us to attract talent. We are currently looking for a person as a textile technician for the Dyestuffs BU. Here we are planning early for the succession of a textile dinosaur who may retire in 2022. And for the Garment Team we are also looking for a textile technician.

The garment sector is a textile specialty that has been increasingly relocated to eastern countries in the last 10 years. Therefore, the search will certainly be a challenge.

You have built a career portal for CHT at https://career-switzerland.cht.com. With this website, you directly address different target groups: Apprentices, students, young professionals and experienced professionals. What role do the "old stagers" play in the company group?

Ursula Häberli: The old stagers are sometimes called "dinosaurs" by us - textile workers like them, with an often lifelong career in the textile world, are rare, pessimistically speaking: dying out. But all joking aside, the old stagers are enormously important. It is up to them to actively pass on their knowledge to future generations. This is already working very well on a day-to-day basis. The dyestuff team - including the boss - deliberately sits together in one large room so that a lot can be overheard and discussed. The team recently launched the "Textile Lunches". These are short concise learning nuggets to share knowledge and experience.

Employer branding seems to have been the magic word for some time now. Create an attractive employer brand, focus on strengths such as open corporate culture, transparent communication, responsibility for one's own area and employee benefits - and all positions are filled very quickly. What does CHT think of employer branding, what experience have you had with it, and what special offers do you provide to prospective employees?

Ursula Häberli: With the career site https://career-switzerland.cht.com, we have deliberately chosen a modern, outward-looking tool to strengthen our employer brand. CHT ambassadors tell their stories and make job seekers want to join us and help shaping the future. Another big plus is that the workplace is located in a wonderful landscape with a high recreational value, close to Lake Constance and an impressive mountain landscape, where our employees like to spend their time.

For some time now, the CHT company group has been operating under a new claim: Chemistry with Character. This statement was created for marketing purposes, but it certainly also says something about the company. What does this claim mean in particular for your personnel policy? Who is already on your team? Who are you looking for? And how many rough edges are employees allowed to have?

Ursula Häberli: We are looking for doers with high team player qualities. That's what sets us apart and makes us prepared for the future. We offer an extremely exciting field of work that demands a high degree of personal responsibility, initiative and creativity. We are proud to be the competence center for dyes at the Montlingen site - one of the few companies in the geographic area of Eastern Switzerland / Vorarlberg / Southern Germany that still exists and will continue to exist for a long time.

The interview was conducted by Ines Chucholowius, Managing partner Textination GmbH

• Spanish entrepreneur Carmen Hijosa is nominated for European Patent Office (EPO) prize European Inventor Award 2021 for her sustainable alternative to leather
• Development of a process for turning pineapple leaves into a soft, durable and versatile natural material
• Environmentally-friendly alternative supports local farming communities and is sought after by major international fashion brands

The European Patent Office (EPO) announces that Spanish entrepreneur Carmen Hijosa has been nominated in the "SMEs" category of the European Inventor Award 2021 for developing a leather alternative made from pineapple leaf fibres. Her innovative textile uses a waste resource and can be produced with less impact on the environment compared with making cow leather. Hijosa has been commercialising her invention through her London-based SME since 2013, and today her natural leather alternative supports farming communities and cooperatives in the Philippines and is sought after by major international fashion brands.
 
The winners of the 2021 edition of the EPO's annual innovation prize will be announced at a ceremony starting at 19:00 CEST on 17 June which has this year been reimagined as a digital event for a global audience.

Inventing a natural textile from waste pineapple leaf fibre  
Conventional leather production is controversial, given the vast resources needed to raise cattle for slaughter, the risk of pollution posed by the chemical-heavy tanning process, and the often dire working conditions in tanneries. Hijosa experienced the reality of global leather production first-hand while working as a World Bank textile design consultant in the Philippines in 1993.

Moved by the negative environmental and social impacts of the local leather production process, she decided to develop a sustainable textile that was suitable for export and made better use of Filipino skills and raw materials. “Pineapple leaf fibres are very strong, fine and flexible, and have been used in the Philippines for 300 years in traditionally hand-woven textiles,” explains Hijosa. “I began to think: ‘What if I make a mesh with these pineapple leaf fibres, which is not unlike leather – a mesh of fibres?’.”
She set out to replicate leather’s mesh of collagen fibres, diving into a 12-year research and development process that involved completing several textile degrees, setting up a company and refinancing her house to keep researching and complete her PhD, before successfully creating the textile called Piñatex and perfecting its production. This involves stripping the cellulose fibres from leaves and first manufacturing textile grade fibres. These are then processed into a non-woven mesh textile, which is further enhanced and softened into a leather alternative.

The raw material that forms the base of Hijosa’s textile is a by-product of pineapple harvesting in the Philippines, offering an additional income to farmers and using an otherwise discarded resource. This waste source is significant with the world’s top ten pineapple producing countries creating enough leaves to potentially replace more than 50% of the world’s leather output with Hijosa’s material. Piñatex also requires much less water than textiles such as cotton, which consumes over 20 000 litres of water per kilogram. What is more, it is produced using fewer chemicals and less CO2 compared with leather production, further enhancing the sustainability credentials of Hijosa’s textile.

Innovation offering consumers more sustainable choices
In 2011, Hijosa filed a patent application for the textile and its production, before founding Ananas Anam as a start-up in 2013 to launch Piñatex commercially. For her, this part of the process was essential: “The IP was a pivotal part for securing funds, securing the product’s future and its market potential.” Today, she remains Chief Creative & Innovation Officer and is at the forefront of new developments in plant-based, waste-based textiles. Her pioneering work has positioned the company as a market leader at a time where consumers are starting to push for more sustainable choices.

Since 2013 the turnover of Hijosa’s company has roughly doubled every year through to 2019 and grown by 40% in 2020. It employs around 10 staff in its London site and works with factories in the Philippines and Spain, as well as the biggest Filipino pineapple-growing collective, which comprises 700 families who benefit from an additional income by supplying waste leaves. Piñatex is currently used by almost 3.000 brands in 80 countries. It can be found in a growing range of products – from trainers to jackets, car interiors, handbags and even in the world’s first all-vegan hotel suite.

A range of other plant-based alternatives to leather exist or are in development – based on anything from apple cores to mushrooms – highlighting the trend towards plant and waste-based textiles. The combined global leather (animal and synthetic) market was valued at EUR 374 billion in 2017, and although real leather is becoming scarce and therefore expensive, the overall market is predicted to grow at a Compound Annual Growth Rate of 5.40% until 2025. Although recent volcanic eruptions near their factories in the Philippines and pandemic-related restrictions have temporarily slowed production, Hijosa says the company’s outlook remains strong as consumers are starting to push for more sustainable choices.

Dr. Carmen Hijosa
… was born in Salas, Asturias, Spain, on 17 March 1952. After moving to Ireland at the age of 19, Hijosa co-founded the luxury leather manufacturing company Chesneau Leather Goods in 1977. There, she also served as director of design and sold to high-end clients such as Harrods. After running the company for 15 years, she began working as a textile consultant for the World Bank, as well as at research institutes in Germany and Ireland on EU-funded projects in the 1990s, bringing her textile design expertise to developing markets. In 1993, the World Bank asked her to consult on the Philippine leather industry. Seeing the industry’s negative environmental and social impact, she was driven to develop a sustainable alternative (a leather replacement derived from pineapple leaves). From 2009 to 2014, Hijosa completed a PhD in textiles at the Royal College of Art in London, further developing her prototype textile. In 2013, she founded the company Ananas Anam Ltd. to commercialise the leather alternative. Carmen Hijosa holds one European patent, EP2576881, granted in 2018.

About the European Inventor Award
The European Inventor Award is one of Europe's most prestigious innovation prizes. Launched by the EPO in 2006, it honours individual inventors and teams of inventors whose pioneering inventions provide answers to some of the biggest challenges of our times. The finalists and winners are selected by an independent jury consisting of international authorities from the fields of business, politics, science, academia and research who examine the proposals for their contribution towards technical progress, social development, economic prosperity and job creation in Europe. The Award is conferred in five categories (Industry, Research, SMEs, Non-EPO countries and Lifetime achievement). In addition, the public selects the winner of the Popular Prize from among the 15 finalists through online voting.

For years now, fashion retail has been able to show a moderate but steady growth in sales. However, the share of sales accounted for by online retail is becoming significantly stronger, and consequently that of stationary retail is becoming weaker. In just 10 years, online fashion retail will have a market share as high as that of local fashion stores, according to one of the findings of the study "Fashion 2030 - Seeing what fashion will be tomorrow" by KPMG in cooperation with EHI. "For retailers, the decline in sales in the stationary sector means that they have to reduce their stationary areas," says Marco Atzberger, Managing Director of EHI. A dilemma, because the majority of customers prefer to shop in their local fashion store, despite all the online alternatives.

Textiles, media and electrical goods are currently the categories most frequently purchased online. Consumers believe that online shopping in these categories will also be particularly attractive in the future, although there is also considerable interest in online purchasing of furniture, drugstore and hardware store products.

With sales of 16.5 billion euros, online fashion retail already accounts for 25 percent of total fashion sales, which were around 66 billion euros in 2020. The experts at KPMG and EHI predict that this share will double in the next ten years. The forecasted annual sales of 79.2 billion euros in 2030 are to be divided equally between online and stationary stores. In order to position itself correctly here, the textile trade is facing strategic changes in terms of sustainability and digitization in addition to reductions in retail space. Concepts such as circular economy (recycling) or re-commerce (second-hand) are just as much part of the customer's demands as a smooth (channel-independent) shopping experience or a targeted customer approach.

Online information sources are becoming increasingly important for customers. However, browsing in stores continues to be the main source of information when shopping. One exception, however, is electrical goods - the independent opinion of reviews is the most important source of information here.

Reductions in retail space
As the market share of online fashion retail is becoming increasingly stronger than that of the overall fashion market, there will be a scissor effect for the stationary clothing retail – unless decisive parameters such as store rents change. Permanently reducing the share of fixed costs in the stationary sector can lead to a harmonization of both sales channels and prevent massive cannibalization effects, according to the authors of the study. The reduction in retail space will have the most severe impact on department stores and multi-story formats. Interviews with retail experts show that the retail expects a reduction in space of around 50 percent by 2030 and anticipates shrinkages of up to 70 percent at peak times. However, the current crisis also offers fashion retailers a greater choice of appealing rental spaces and therefore the opportunity to position themselves for the future by strategically streamlining their own store networks, adapting their space and differentiating their concepts to suit their target customers - in combination with smart digital solutions.

Multi-channel approaches are continuing to grow. On the one hand, stationary retailers will increasingly enter the online market; on the other hand, it can be observed that the opening of their own local stores by previously online-only retailers is on the rise.

Shopping experience
For a successful shopping experience, the city centers must be vibrant as well as attractive and should offer entertainment. All of this requires cooperation between all of the local players involved and collaboration with conceptually oriented urban development. To increase the individual customer loyalty and build real trust, fashion retailers must invest more in emotionality and use IT solutions. Whether in-store or online, customers want a targeted and smooth shopping experience, which for retailers means cleverly linking the systems. Availability and finding clothes in the right size also play a significant role in the stationary fashion retail. 42 percent of customers say that they would shop more often in stores, if these factors were guaranteed.

Already today, a concrete shortage of qualified personnel can be observed in certain regions and areas of responsibility. This is likely to become even more severe in the future. The retail’s own qualification measures will increase, and the industry's image will have to be improved.

Despite all technological support, the human being remains the most important factor in retailing - 88 percent agree on this. For 60 percent of consumers, encounters with people in a retail store are becoming increasingly important.

Sustainability
For almost half of the consumers surveyed (46 percent), sustainability is already a worthwhile concept today. This also includes re-commerce and second-hand. 34 percent of customers already buy used clothing, and another 28 percent can imagine doing so. In terms of occasions, a large proportion can also imagine renting clothing. The second-hand clothing trend has the potential to claim a market share of up to 20 percent in the next ten years and therefore to become a significant market segment in fashion retail.

In addition to the sustainability debate, the main factors driving this trend are the digitalization of the "second-hand store around the corner" and the large online fashion platforms that are discovering this market for themselves and making consumers increasingly aware of the models of temporary use.

Laws and regulations as well as increasing pressure from stakeholders have contributed to the growing importance of sustainability. However, the consumer goods sector attaches greater importance than other sectors to the aspect of being able to achieve a reputational gain through a sustainability strategy.

When it comes to the circular economy or rather the recycling of raw materials from used clothing, many companies are already involved in non-profit initiatives and research projects to develop the relevant technologies. In 2030, also due to legal initiatives, many clothing items will probably be made from recycled textile raw materials or fibers, which would substantially shorten the supply chains. "Automated fiber recovery, increasing unit labor costs in the Far East and fewer used textiles, this is the starting point for a perspective revival of textile production in countries close to Europe as well as in Europe itself," says Stephan Fetsch, Head of Retail EMA at KPMG. Although circular economy does not yet play a major role due to the current limited availability, it shows great potential: 28 percent have already purchased recycled textiles, and over 50 percent are positive about it.

Customers believe that retailers and manufacturers are responsible for sustainability. They, on the other hand, would like consumers to initiate the upswing of re-commerce by changing their behavior. New compliance guidelines will have an accelerating effect on the development of the re-commerce market.

• Calling all innovative start-ups in the outdoor industry
• Globetrotter as official Partner
• Online entries incl. submission of products open until May 14, 2021

Basecamp of Inspiration by ISPO Brandnew in cooperation with Globetrotter is taking place in 2021. The competition is open to start-ups working in the outdoor industry that have developed innovative products. 10 shortlisted start-ups will be given the opportunity to make their pitch for first place live during OutDoor by ISPO from July 6 to 8, 2021. The winner will receive a “Globetrotter Innolab Scholarship”. The outdoor retailer is the Basecamp’s official partner. The competition entry process has already been successfully launched and will remain open until May 14, 2021.

The format for start-ups, which is based on a long tradition spanning 20 years, is being slightly reworked this year: the jury, consisting of industry experts, will shortlist the 10 best entries after which the relevant entrants will be invited to make their pitch for the scholarship and other prizes live on stage at OutDoor by ISPO. 

Winners will benefit from global reach and communications strategies
The winner of the top spot will receive a Globetrotter Innolab Scholarship: the winning product will be included in Globetrotter’s range and prominently showcased and advertised in the Globetrotter Innovation Lab in Berlin for an entire season. The winning start-up will also be given the golden opportunity to present the product or service in the Globetrotter online store and in selected retail spaces. Finally, the Globetrotter Innolab Scholarship will also involve inclusion in the outdoor retailer’s communications and content strategy. Globetrotter will promote the winning product via various different digital channels, including newsletters, social media platforms, blogs, and the Globetrotter magazine. The winner may also benefit from support in terms of subsequent marketing as well as joint further development of the product.  

Outdoor and adventure photographer Jana Erb from KontraPixel will shoot a video for the runner-up about the brand, including interviews and a tour of the company. Both the product and the start-up involved will therefore benefit from professional production. The third-placed start-up will win exclusive PR material from KontraPixel, including photos of its products.
Jana Erb is thrilled about the partnership with Basecamp: “Prizes like these firstly enable fledgling brands to network with the industry’s big hitters and secondly provide them with a unique opportunity to present their new products to a diverse audience.“

Globetrotter as solid partner for Basecamp of Inspiration by ISPO Brandnew
Globetrotter has its finger firmly on the pulse in terms of the industry’s latest developments and trends. The Globetrotter Innovation Lab has been a feature of the Berlin store since fall 2020. This area’s sole purpose is to showcase innovative developments in the outdoor retail industry. As such, Globetrotter is offering the Basecamp winner an unbeatable environment in which to present both itself as a newcomer and its award-winning product.
 
Franziska Zindl, Head of ISPO Awards & Innovations: “Not only does the cooperation demonstrate retail’s huge interest in and commitment to the summer format of ISPO Brandnew but the extensive service package is also set to provide the smallest players in our industry with yet another incredible springboard for gaining a solid foothold in the market.”

Andreas Vogler, CEO Globetrotter: “We are truly thrilled to be able to work together with the ISPO Brandnew team to offer up-and-coming new start-ups the benefit of our marketing expertise. We are proud of the fact that we are passionate about innovation and are now perfectly positioned to offer our services as a sales and launch partner. And, for us, ISPO is a partner with vision and a seemingly infinite network.”

Contact restrictions, mandatory use of face masks, home office: The Coronavirus has turned our daily lives upside down and reduced public life almost to zero. The impact of the pandemic has even further in-creased the existing pressure for action to achieve the Sustainable Development Goals. And that is why, it is not surprising that the issues of sustainability, climate protection and digitization are gaining ground in the industry's and consumers' awareness. New management qualities are required.

Textination talked to Sonja Amport, Director of the STF Swiss Textile & Fashion Institute, about the new training course CAS Sustainability Management in Textiles. After career experiences in the industry and in associations, the business economist with a master's degree in International Management has been contributing her knowledge of textiles, education, business administration, as well as marketing and sales to STF with vigor and passion since 2015.

The history of the STF Swiss Textile & Fashion Institute began in 1881. In this year Pablo Picasso was born and Billy the Kid was shot. The Tales of Hoffmann by Jacques Offenbach was premiered and Thomas Alva Edison built the world's first electric power station. The Breuninger department store opened at Stuttgart's market square and Rudolph Karstadt's first store in Wismar.
What led to the foundation of STF during this period of time and what values do you still feel committed to today?
In 1881, the textile industry in Switzerland was thriving. Companies in the sector of spinning, weaving, finishing and others burgeoned. However, there was a shortage of trained specialists who could have operated or repaired the machines. This is why the companies teamed up and founded the STF Swiss Textile & Fashion Institute - a place for education and training of specialists for the Swiss textile and clothing industry. For this reason, the STF is still organized as a cooperative today. Therefore, we are still committed to the values of competence, customer orientation, innovation, inspiration and passion to this day.

If you had to introduce your educational institution in 100 words to someone who doesn't know the Schweizerische Textilfachschule: How does the school define itself today and on which fields of activity does it focus?
The STF Swiss Textile & Fashion Institute stands for sustainable educational competence covering the entire life cycle of a textile, fashion or lifestyle product. With the "STF-LAB", the STF positions itself as an educational service provider with three business fields. The core field is "Education", where the STF offers numerous training and further education courses, from basic education to bachelor's and master's degrees. In the "Incubator & Makerspace" (STF Studio), the main focus is on shared infrastructure, mutual inspiration and the thereby together achieved progress. In the third business field, "Think Tank & Consulting", the school acts as a think tank, where experts can be "hired" and part-time management is offered.

Keyword life-long education: What further education programs does the STF offer for the textile and clothing industry, even after a successful degree?
Which industry sectors and which countries are you focusing on?
Firstly, we offer a variety of informal modular courses for the textile and clothing industry as well as retail, in which one can achieve a good overview of a specific topic within 45 lessons. Such as: Welding & Bonding, Smart & Functional Textiles, Start-up in Fashion or the Steiger Stitch Module, where you learn to program your own knitting designs and then knit them on a "Shared Machine" at STF. We also offer two-week intensive summer courses each year, for example in Sustainable Fashion Design. In terms of formal education, I can recommend our master’s program in Product Management Fashion & Textile in German or our two CAS in Sustainability Management in Textiles. Once with face-to-face classes in German and once via e-learning in English. At the moment, we are focusing our programs on Germany, Austria and Switzerland (DACH region). Our internationalization strategy was abruptly stopped due to Covid-19. With our English master's programs, we were focusing particularly on the Indian and Chinese markets We are now strategically repositioning ourselves with English language courses and will start marketing again from 2022 onwards. The goal is to provide flexible, modular master's programs with a high e-learning component, so that costs remain moderate and travelling can be reduced.

Sustainability has changed from a buzzword to a matter of course: The latest OTTO Trend Study even says, that sustainable consumption has entered the mainstream society. What does this mean for the textile and clothing industry? Are the companies positioned in terms of personnel in such a way, that they have professionally incorporated this complex of topics into their service portfolio?
Swiss companies have recognized, that they only have a chance against foreign competitors, if they are capable of innovation, consistently operating in a niche and can stand out through sustainable production. Sustainability is therefore an absolutely central USP. With this in mind, many companies are dealing this and, of course, also send their employees to us for further training.

The STF offers - so far being the only one in the German-speaking area - an internationally recognized further education in the field of Sustainability Management in Textiles as a Certificate of Advanced Studies CAS. Which sub-areas from design, production, process optimization to marketing does the certificate cover?
The STF offers the internationally recognized University of Applied Sciences certificate in collaboration with SUPSI, the Scuola Universitaria Professionale della Svizzera Italiana in Ticino.

In the degree program, we look from a holistic perspective and at the entire value chain of a textile, i.e. from design to production and to marketing, global challenges, where sustainability acts as a multilateral solution. In addition, the normative and strategic management of sustainability, topics related to social responsibility as well as initiatives and standards for the textile industry are highlighted. An important element of the CAS are raw materials and products, i.e. not only sustainable fibers but also fabrics or the use of chemical agents. Last but not least, aspects around biodiversity, animal welfare, marketing, labeling as well as possible future scenarios and best practice examples are highlighted.

Who could be interested in the CAS Sustainability Management in Textiles and why? What impact can the certificate have on a career?
The CAS is attractive for managers who are generally concerned about the strategic orientation of a company, as well as for specialist employees in design, product development, purchasing, sales or quality management who are responsible for operationalizing the sustainability strategy. And of course we always welcome young designers with their own fashion labels willing to break new, sustainable grounds and to stand out from the rest. The push in professional life is strongly related to one's own personality. So far, however, all graduates have found attending the further education program to be extremely beneficial for their own career paths.

What about the formal aspects of the CAS? For example, are there selection criteria, by when do you have to register, what does the curriculum look like, and what are the fees for attendants?
We start the educational courses at the end of August each year. Early registration, preferably by mid-May, is recommended to secure a place. In the face-to-face course, 120 lessons take place in Zurich and Ticino, costs of CHF 5,900. -, including teaching materials and examination fees, can be expected. In the e-learning course, with a few days of on-site attendance, the content is taught synchronously by Microsoft Teams, usually by the same lecturers. Here, the fee is CHF 5,600.

These costs do not include personal expenses as well as travel and accommodation costs.

Those who are interested can find the facts & figures on our homepage (available in German only):
(www.stf.ch/kurse/cas or www.stf.ch/kurse/cas-online)

The COVID-19 pandemic has clearly shown us the limitations of mobility. How have you responded to this as an educational institution?
Physical limitations can easily be overcome with e-learning. One of the reasons why our classes continued regularly throughout the pandemic period. For the period after Covid-19, we are planning, in addition to face-to-face study modules, further online-only seminars, such as our CAS-Online. These will be offered increasingly in English as well. We are also currently testing possible forms of hybrid lessons. Meaning, while some are educated on-site in Zurich, people who have to travel a long way, such as those from Germany, Austria and Switzerland (DACH region), can attend the lessons virtually and live from a distance.

The past year has left its mark on the textile and apparel industry. When you look back on a year of "state of emergency" - what positive experiences do you take with you, where do you see a need for improvement?
It was definitely a year of a state of emergency! One positive aspect is, that we at STF were ready and able to teach online from day one of the lockdown. The learners, students and my team all showed the greatest understanding and flexibility. But as an institute in the textile, fashion and lifestyle sector, teaching also thrives on visual materials. Being able to feel and smell the yarns and fabrics, as well as to discuss the experiences in person, are important learning experiences. It is definitely a challenge to implement such key learning elements online. Overall, Covid-19 has catapulted us forward as an institution in regards to the topic of digitization by what feels like two years. However, I would be grateful if we could return to normality as soon as possible and to an everyday life with "less distance".

Breaking new ground means willingness to make decisions, overcoming fears - and thus courage to fail. Not every project can succeed. In retrospect, which decision that you made for the STF profile are you particularly pleased about?
I'm proud to say that most of the projects we tackle are successful. There is almost always a way. Sometimes, as you move forward, you just have to adjust the direction a bit to get where you want to go. A groundbreaking innovation was certainly the modularization of (almost) all degree programs. Students can therefore benefit from a wide range of choices and create their own curriculum.

A second decision I'm grateful for was that, as a small institute, we invested a lot in expanding our digital capabilities and infrastructure at a very early stage, which we are now benefiting from. With very well-trained lecturers and a learning platform, a VM platform and modern 3D software in various subject areas, we consider ourselves a pioneer in e-learning and digitalization across Europe. Capabilities, which also pay off in terms of sustainability.

The interview was conducted by Ines Chucholowius, Managing Director of Textination GmbH

Further information:

• Master in Product Management Fashion & Textile
  www.stf.ch/kurse/master-pm/
• CAS in Sustainability Management in Textiles
  (in German with classroom instruction and in English as an online course of study)
  www.stf.ch/kurse/cas/ or www.stf.ch/kurse/cas-online/

Ethical consumption seems to have arrived at the center of society. 70 percent of respondents in the current trend study state that ethical criteria have become a fixed component of their purchasing decisions. 82 percent are in favor of a longer product life and greater material efficiency. And 63 percent are now even willing to bear the additional costs for climate-neutral products. The Otto Group's fifth Trend Study 2020 on ethical consumption formulates provocative theses that encourage rethinking and a new fresh view on the post-Corona world. 

The trend towards ethical consumption has been observed for many years. Meanwhile, the focus of consumers has changed significantly. They no longer just want to do something good for themselves, they increasingly want to make a difference for others with their consumption. This has noticeable consequences for companies now, because those whose business activities demonstrably harm the environment and nature are finding it increasingly difficult to compete. Companies that do not share the values of their customers, which they believe in and hold on to, quickly lose the trust of their customers. And those who evade their responsibility for the common welfare, are sometimes even boycotted.

"The demands for sustainable changes in our economic system to politics and companies, and the willingness to take responsibility have reached the center of society," says the head of the study, Prof. Peter Wippermann of Trendbuero.

Key results of the current 2020 trend study include:

Ethical consumption becomes mainstream
For 70 percent of Germans, ethical criteria have become an essential part of their purchasing decisions. 20 percent of the respondents even say that they buy more consciously according to ethical criteria since the Corona crisis. Corona has led many people to rethink; purchasing decisions better thought-out, check whether they are necessary they seem to be taking on a different significance in the lives of individuals.
 
The throwaway society is becoming a discontinued model
82 percent of those surveyed are prepared to join the path from a throwaway society to a circular economy, and they are in favor of longer product lives and greater material efficiency. In addition, 63 percent would bear the additional costs for climate-neutral products. Here, too, is a change in the attitude of consumers, who appear to be increasingly willing to pay for the emissions they cause.
     
Sharing and second-hand are trending among consumers
The study shows that 73 percent of respondents think it is good to buy or sell used things such as worn fashion or old furniture. 54 percent of respondents even plan to borrow more in the future. While in 2013 52 percent of respondents were willing to share, swap, borrow or buy used things, by 2020 this figure had already risen to 64 percent.

Consumers increasingly recognize the limits of unbridled growth
70 percent of those surveyed foresee serious difficulties for people and the environment if we continue to consume without restraint. 77 percent of Germans are in favor of industrialized countries taking on more responsibility in the fight against climate change and providing more support for poorer countries. 60 percent can now imagine paying the true costs of environmental pollution and climate change when making purchases. These results suggest that the importance of ethical consumption has not only been established in the people’s minds, but there is also an increasing willingness to dig deeper into their pockets for it.

Politics should set the framework for more ethical consumption
There is also a turnaround in the question of who should ensure more ethical consumption. 41 percent of Germans consider politics to be the driving force behind ethical consumption, 23 percent the economy and 22 percent each individual. In 2011 and 2013, only 27 percent of respondents thought that politicians should be held more accountable for this.

It is also interesting to note that the issue of consumer responsibility continues to grow: 70 percent of all respondents say that ethical criteria are now an essential part of their purchasing considerations. In 2013, the figure was only by 63 percent. Baby boomers (born up to 1964) in particular are pushing the purchase of ethical products. While in 2013 it was 65 percent who bought ethical products more often, by 2020 79 percent were already purchasing according to ethical criteria more frequently. Also interesting: 68 percent of those surveyed would boycott a supplier that behaves unfairly toward its employees and creates poor working conditions.

Alexander Birken, Chairman of the Executive Board of the Otto Group: "The question of whether our way of living and doing business needs to be adjusted is being asked more and more loudly. At least, this is confirmed by the results of this fifth trend study. We in the Otto Group want to make a difference, because it has been our belief for generations that, in the end, the economy must serve the people, not the other way around. However, to achieve this, we all have to change. Away from the throwaway society, toward sustainable and recyclable products, and a resource-friendly production method in which human rights are regarded higher and in which respect and mindfulness toward nature take on a new significance."

For the study, the results of a survey of 1,149 Germans between the ages of 14 and 74 from October 2020 were combined with perspectives based on trend research.
Download (only available in German)

As a result of the Corona pandemic, the PERFORMANCE DAYS fair on December 9^th - 10^th and the accompanying sustain&innovate conference for sustainability on December 10 could only take place in digital form. Nevertheless: exhibitors, visitors and partners can look back on a successful event. The focus topic “Nothing to Waste – Closing the Loop“ relating to the issue of the textile circular economy in the course of the sustain&innovate conference also provided great discussion material while generating a positive response.

The PERFORMANCE DAYS team also expresses its satisfaction. Because despite the event being solely a digital event on the 9^th and 10^th of December 2020, an estimated 15,000 participants made extensive use of the comprehensive online offerings of the 191 digital exhibitors, among them drirelease/OPTIMER, Merryson, Stotz, HeiQ, Schoeller Textil, Long Advance, Dry-Tex, Utenos, Fidlock, Cifra, dekoGraphics and Jia Meir, during the week of the fair. The popular “Contact Supplier” function was supplemented with a new online tool that allows exhibitors to be contacted directly via chat, call or per video. A total of 3,250 fabric sample orders were placed with exhibitors. The variety on offer included fabric innovations for Autumn/Winter 2022/2023 within the top class PERFORMANCE FORUM and an extensive digital supporting program via live-stream with informative webinars, talks and rounds of discussions. Best of all: the resulting videos will be available on demand on the PERFORMANCE DAYS website free of charge.  
 
Finally standard: PERFORMANCE FORUM with sustainable materials
Innovative, sustainable and cutting-edge: the 240 fabrics plus accessory trends at this year’s PERFORMANCE FORUM impressed throughout with exciting environmentally conscious solutions. Natural fibers such as hemp, organic cotton, bamboo, wool or coconut shell remain in demand, while manufacturers are also increasingly refraining from the use of environmentally harmful chemicals, avoiding microplastics, advocating natural dyeing processes and either trying to return fabrics to the cycle, recycle plastic and other waste in order to produce fibres in such a way that they are biodegradable. This environmental awareness is also reflected in this year’s FOCUS TOPIC – so here the 24 best fabrics not only score in terms of sustainability, but also demonstrate that they are both functional and can be returned to the textile cycle, true to the motto “Nothing to Waste – Closing the Loop.   

In the Marketplace section, visitors have the opportunity to view more than 9,500 exhibitor products, including the fabric highlights of the individual categories of the PERFORMANCE FORUMS. In order to be able to digitally present the fabrics to visitors as realistically as possible in terms of feel, design and structure, the Forum has been equipped with innovative 3D technology, including innovative tools such as 3D images, video animations and U3M files for download.  

From fiber to fiber: successful sustain&innovate conference generates discussion  
Textile circular economy is considered part of the solution to the global waste problem, curbing the consumption of resources and reducing climate damaging greenhouse gases. But what exactly is the circular economy and how can it succeed? Most importantly, how far are fiber manufacturers in developing mono-component fabrics that can eventually be returned back into the textile cycle?    
The Focus Topic of this year’s sustainability conference, launched in cooperation with SPORTSFASHION by SAZ, offered a platform for discussion and strove to enlighten with evocative talks, discussion rounds and webinars. Christiane Dolva, Head of Sustainability at Fjällräven, got to the heart of the matter at the start of the expert talks on the second day of the fair, outlining how important emotional consistency is for the brand itself and ultimately also for the consumer – especially when it comes to textile recycling. Durability, good quality, in combination with timeless design are more important than ever today and in the future in terms of sustainable action. Added to this is the possibility of reviving products by means of a repair service. Equally exciting: the development of new technologies in terms of recycling. Erik Bang from the H&M Foundation provided a first glimpse of the new Greenmachine, which should make it possible to separate mixed fabrics such as cotton and polyester as early as 2021. Alternatively, old clothing is converted into new fibres thanks to companies such as WornAgain, Re:newcell, Spinnova or Infinited Fiber, which soon promises to be more than just a mere vision. For those who wish to gain insight into the supply chain of their purchased garment, the start-up know your stuff lets customers track the journey of the respective garment by simply scanning a QR code on the garment in a store or online.    
 
Free extensive retrospective
The next edition of PERFORMANCE DAYS is planned as a hybrid fair and will take place on May 19^th and May 20^th, 2021 in Munich as well as online. Until then, the PERFORMANCE DAYS platform will remain accessible, for instance with the Marketplace and further inspiring topics of (video) material stories to make online sourcing even easier. The talks from the first day of the fair and the conference will be accessible free of charge on the fair website.

The most importantt links:
Highlights of Expert Talks & Webinars
https://www.performancedays.com/digital-fair/expert-talk-webinar.html

Marketplace:
https://www.performancedays.com/marketplace.html

3D-Forum:
https://www.performancedays.com/digital-fair/forum-highlights/3d-forum.html

PERFORMANCE COLORS by Nora Kühner
https://www.performancedays.com/digital-fair/color-trends.html

The Carl Meiser GmbH & Co. KG - started in the early 1950s as a day- and nightwear manufacturer. Over the last 20 years the company has become a specialist in the field of technical textiles. With its brand nopma Technical Textiles the company is present as developer and producer of textile solutions via coatings. The main products are nopma anti-slip - textiles with anti-slip effect, nopma adhesion - adhesive pre-coated films, spacer fabrics and substrates for lamination in automotive interiors, nopma ceramics - abrasive more resistant textile surfaces and nopma silicones - silicone coatings on textile surfaces.

Textination talked to the managing director, Jens Meiser, who joined the company in 2005, realigned the division and developed it into a service provider, about his plans and objectives.

Founded in 1952, Carl Meiser GmbH & Co.KG has changed from a day- and nightwear manufacturer to an innovator in the field of technical textiles, presenting themselves as a specialist for plastic-based coating processes. If you had to introduce yourself in 100 words to someone who does not know the company: What has influenced you most in this development process and what makes you unique?
Innovation is the new normal - This has been true for the textile industry not just since Sars CoV-2. Our industry was one of the first to be disrupted in the early 1990s and has always been subject to constant change. This urge for further development, which is essential for survival, has left its mark on us intensively and has enabled us to manage huge leaps in innovation in recent years

Today we regard ourselves as an innovative development and production service provider with a focus on textile coating. We develop and produce almost exclusively customized special solutions.

Through the combination of coatings on textiles these hybrid materials receive completely new properties.

You manufacture exclusively at your location in Germany. Why? Have you never been tempted to set up subsidiaries in other countries, for example to benefit from lower wage levels?
Today we supply global supply chains from our headquarter in southern Germany. Although we produce in a high-wage country, much more important for us are know-how and the drive of our team to create something new. Globalization will continue to be the key to success in the future. Therefore, subsidiaries in North America and Asia could be very interesting for us in the medium- and long-term perspective. However, this is still too early for us.

You use CIP and Kaizen techniques intensively in your company. How did a Japanese concept come about in the Swabian Alb?
KAIZEN, the change for the better, are actually German virtues. The urge to improve and optimize things is in all of us. Due to the continuous improvement process we do not stand still but evolve constantly. Besides, there is the personal affinity to Japan. A look at another culture simply opens the horizon. And if you additionally recognize parallels in the working methods, it’s even better. 

10 years ago, you turned your attention to new markets: aviation, automotive, protection, caravan and furniture manufacturing, to name just a few. Some of these segments have collapsed significantly during the Covid 19 pandemic. What market development do you expect in the medium term and what consequences will this have for your company?
Of course, the aviation or automotive industry, for example, have substantial problems during or due to the Covid-19 pandemic. Quite honestly, many of these problems existed before. They were further tightened, as if a fire accelerator has been used. Of course, these cut-backs are also hitting us hard economically. But we are pursuing long-term goals. As a medium-sized company, you have to have the resilience to continue on your path. Thanks to our specialisation and the split of our industrial sectors, which we drive forward every day, we manage to decouple ourselves more and more from economic developments in individual industries. For our customers this is a great advantage of relying on a very stable partner with long-term orientation.

We are positive about the future. Megatrends like sustainability, digitization and ongoing globalization will lead to new business models in the above-mentioned sectors, as in many others, and to renewed growth. Our coatings on textiles and flexible woven materials can contribute a wide range of solutions to this. If, for example, materials become lighter with identical usage properties or suddenly become biodegradable, because of biodegradable plastics, many new opportunities will arise.

Tailor-made instead of solutions for major customers: The topic of individualization down to batch size 1 is making up a large part of the discussion today. In 2015, you opened a large development laboratory where you have a wide range of testing technologies for textiles and plastics available. What do you think about individual product solutions, and in which application areas have you successfully implemented them?
In principle, we do not use any standards. We live individualization with the smallest possible batch sizes. In our field, we do not manage batch size 1, but we start with MOQs of 300 running meters at process-safe series production. We have very few finished products, and above all we have no collections. Our development laboratory is the key for this. Together with our customers we have the possibilities to realize very lean development processes.

Even on a laboratory scale, we can develop and test new products within just a few hours. We then strive to scale up to production at a very early stage in order to obtain production series results. This way, we offer our clients speed and power that represent a special potential for our partners.

You register important input factors in the production process and evaluate them in monthly environmental analyses. What are these factors in concrete terms and to what extent have their analyses already changed production operations? How do you define environmental management for your company?
For us, environmental management means a holistic approach. In principle, we operate production units and manufacture products that consume many resources. Due to the high production volumes, this continues to accumulate. Because of this, it is self-understanding that we record and evaluate our input and output flows and derive measures from them. This makes economic sense, but is also necessary because of our responsibility for our environment. Specifically, these are energy consumption values, consumption data of primary chemicals, electricity load peaks, our Co2 footprint, just to name a few. This consideration has changed us in many areas. Today we operate a power plant with gas condensing technology, our free roof areas are greened or carry photovoltaic modules, we offer our employees and visitors electric filling stations and finally we have converted the entire power supply of our factory to environmentally friendly hydroelectric power.

With nopma, you have been building up a brand for the technical textiles industry since several years and communicate this via an Individual website parallel to Carl Meiser GmbH & Co. KG. How did this brand name come about and what is the product portfolio behind it?
This is the name of a first technical textile product from the 1990s. It was a textile - coated with dots. Dots on a knitted fabric. NOPMA. My father created this brand.

In 2016 you invested in an additional production line for nopma products and were able to start a directly serial delivery in the NAFTA area. How do you currently assess the market opportunities for North America and Mexico?
We continue to see opportunities in globalization and thus on the North American market also. However, these markets are still severely affected by the pandemic and there are major distortions. When these return to normal, we surely will see more success on these markets again.

As an innovation leader, Meiser offers solvent-free PU adhesive systems as pre-coatings for lamination. How do you assess the importance of such innovations in the context of REACH?
These innovations offer our customers the opportunity to decouple themselves from the pressure REACH triggers in some industries. However, we also have some products that have been developed newly in recent months. This keeps us busy, but also creates opportunities to open up new market segments.

How have you felt about the corona era to date - as a company and personally? What would you on no account want to go through again and what might you even consider maintaining on a daily basis?
I think this time has also strengthened us as a society, as people and even as entrepreneurs. Each crisis you go through makes you a little more relaxed for the unforeseen, but also more motivated to achieve your goals. In my opinion, there have been a lot of positive things in the last few months. Suddenly, for example, digitalization tools have become accepted in our everyday lives, and I feel that people are paying more attention to others again. Hopefully this will stay this way.

The futuristic "tube" escalator at the Elbphilharmonie Concert Hall is just as impressive as the building itself and the longest escalator in western Europe. In August, a start-up based in Cologne installed an UV technology that keeps the handrails clean at all times. At the same time, you presented an antiviral functional coating that can be applied to all textiles in the form of yard goods. How does this work and for what purposes will this technology be suitable?
We have already been working with antimicrobial finishing techniques for many years. This already started with the swine flu in 2009/2010, when we made initial contacts with a young start-up and launched a development. Due to a lack of market interest, however, this had to be discontinued after a few months. Today we are experts in the field of "antimicrobial equipment by means of coatings". We were also able to build up an enormous amount of knowledge on the subject of approval and biocide regulation. Today, we can support our customers holistically in these areas. The function by skin-compatible active substances from the cosmetics sector with a vesicle booster can kill viruses and bacteria within a few minutes.
Since the pandemic has shown us the enormous importance of a new level of hygiene, the applications are very diverse and differentiated. We have already realized the use in personal protective equipment, work furniture, vehicles and for example gloves. In principle, every application is predestined where textile carriers are exposed to many touches by different persons in high frequency. Here our nopma products offer a new level of protection and hygiene.

To break new ground means decisiveness, overcoming fears - and thus the courage to fail. Not every project can succeed. In retrospect - about which entrepreneurial decision are you particularly glad to have made it?
We fail again and again. This is part of the game. But it has never happened that we did not learn anything. The pandemic situation is another good example. In spring we accepted our corporate responsibility for our society and were one of two companies in Baden-Württemberg to achieve certification for FFP protective masks. Since we did not want to participate in the revolver market at that time, we offered these products only to the public sector at favourable pre-crisis prices. However, the decision makers could not make up their minds for weeks and did not order. This disappointed our whole team very much at that time. Today we have overcome this and have taken a lot of knowledge with us from this development.

The interview was conducted by Ines Chucholowius, CEO Textination GmbH

How applied research in cooperation with industry can lead to high-quality recycling solutions is explained by the Zuse community with its "Design for Recycling" series.

Artificial Turf of the Future
Textiles are much more than just clothes. The industry is a key customer for both synthetic and natural fibers. However, their textile products are often close to the consumer - this applies, for example, to the leisure industry or sports field construction, as is the case with artificial turf.
     
On sports fields, textiles are, so to speak, trampled underfoot, namely when playing on artificial turf. In Germany alone there are around 5,000 artificial turf pitches registered for football. But under the green stubble hides a heavy burden - for clubs and the environment. According to information from the IAKS Germany trade association, around 5 kg of granulate per square meter of artificial turf is infilled in Germany, and this figure is likely to be considerably higher in other countries. "In the case of artificial turf with a fiber length of 42 mm, only 12 mm look out of the mass of infill materials that have been applied to the surface," Dr. Ulrich Berghaus of Morton Extrusionstechnik GmbH, a leading manufacturer of artificial turf, explains. Nowadays, a new pitch is calculated to contain almost 50 percent of the old pitch - as infill material. But as a microplastic this can cause problems - alternatives have to be found. Together with the Aachen Institute for Floor Systems (TFI), Morton Extrusionstechnik is working on the artificial turf of the future, which can do without problematic infill materials.

The researchers at the TFI are now called upon to ensure that the nubs of the artificial turf will hold well in the carrier material in future, even without polyurethane and latex. "Ideally, artificial turf would be made of just one polymer," TFI project manager Dirk Hanuschik says. Because, similar to food packaging, inseparable material composites are poison for high-quality recycling. Hanuschik and his team are therefore researching with their industrial partner into an artificial turf design that does not require any polyurethane or latex for the backing of the carrier material. In a thermobonding facility, the artificial turf nubs are to be melted directly onto the base material, not glued on. Nevertheless, a durability of around 12-15 years is the goal - as with artificial turf laid today. He can test the new materials on the industrial coating plant, which is on a smaller scale at the TFI. The first production plant is scheduled to go into operation as early as the middle of next year.
     
"The practical project of the TFI is an excellent example of how industrial research from the Zuse community creates concrete benefits for people through sustainable recycling management. Research on 'Design for Recycling' is the focus of many of our institutes. Their close cooperation with companies and their interdisciplinary approach offer the best conditions for further innovations," explains the President of the Zuse Community, Prof. Martin Bastian.

Recycling in the Fashion Industry
Recycling is more than just a trend. In the future, fashion should increasingly include useful recycling: People in Germany buy an average of 26 kg of textiles per capita per year, including 12-15 kg of clothing. Given these large quantities, high-quality recycling is a major challenge. Improved recycling includes a circular economy that thinks about the "life after", i.e. the next or renewed product, already when designing products. A current research project of the Zuse community shows how this can work for clothing.
     
Beverage bottles made of the plastic PET are already ideally suited for recycling, and not only for packaging, because of their purity of type. Under the motto "From the fiber to the fiber", this is what the applied research in the joint project DiTex is using for rental linen. The fibers used come from recycled PET bottles, and the rented linen itself is to be recycled back into linen after its first life cycle.

"Rented linen is also well suited to the 'Design for Recycling' concept because its use can be precisely tracked, which provides optimum conditions for recycling," project manager Dr. Anja Gerhardts from the Hohenstein Research Institute explains. The institute from Baden-Württemberg is responsible for textile testing and product specifications in the project initiated and coordinated by the Institute for Ecological Economic Research (IÖW). For benefit rather than ownership, the partners in the alliance are developing a recyclable line of bed linen, as well as polo and business shirts. The shirts will serve as uniforms for police and rescue services.

Intelligent label stores information
The laundry is equipped with a digital tracking ID throughout the entire usage cycle. This "intelligent" label stores information such as fiber origin, material composition and composition of the textile. This enables recycling companies to sort the products better, increase the recycling share and upgrade them. Numerous washing trials are now being carried out at Hohenstein to test how well the tracking tool is performing and what the tensile strength, degree of whiteness, color quality, durability and wearing comfort of the textiles are when they are washed, spun and dried up to 200 times in commercial textile services. "In DiTex we bring users, procurers and recyclers of textiles to one table to make recyclable product design a reality", Anja Gerhardts explains.

"Practical research on fibers and textiles is one of the core competences of many of our institute, be it for industrial technical products or consumer-oriented products. Projects like DiTex show innovative solutions for design for recycling. Thanks to the interdisciplinary approach in our association, other industries can also learn from such solutions," explains Dr. Annette Treffkorn, managing director of the Zuse community.

• Interview with Michael Steidle, Managing Director Textildruckerei Heinrich Mayer GmbH

At least Europe seems to be able to breathe a sigh of relief after weeks of lockdown during the corona pandemic. The textile industry, an industry that has lived globalisation for so many years, is facing the challenge of maintaining its place in the new normal and building on its previous performance as quickly as possible.
Textination talked to three company representatives along the textile chain about personal and operational experiences.

The Interview with Michael Steidle, managing director at the textile printing company Heinrich Mayer GmbH, marks the provisional end of our series that started with Wolfgang Müller, Head of Sales & Services at Mayer & Cie. GmbH & Co. KG and was continued by Andreas Merkel, managing director of Gebr. Otto Baumwollfeinzwirnerei GmbH & Co. KG. The textile printing company Mayer, a family business on the Swabian Alb, is a leader in textile printing, in screen, rouleaux, rotary, sublimation and flock printing and as well as in 3D coating. They are increasingly using these skills in the area of technical textiles.

How have you felt about the corona era to date - as a company and personally?
What would you on no account want to go through again and what might you even consider maintaining on a daily basis?
 The corona time hit us hard. At the beginning of April, sometimes it felt like the lights would go out within the next 24 hours. In numbers there is a drop in sales of 30 percent.
And that's not just the way we are, this crisis has incredibly broader implications. Involved in the word of the Chamber of Commerce I am concerned with many companies in the region. Sectors that would not come to mind spontaneously also feel the effects. This also includes recycling companies. After all, there is also less commercial waste when companies are on short-time work.
At a personal level you can deal with the crisis, hand hygiene, sneeze etiquette, you can learn all of this. But we miss people-to-people contacts. We have a teenage daughter; young people in particular lack the ability to be out and about with their peers.

 
What has the pandemic meant for your company so far?
As I said, the Corona period brought us a significant drop in sales. That means we think twice before spending money. At the beginning of the year we moved to our new, spacious company building. There are still a few small investments to be made. So far, we have put it off until the situation has calmed down again. And so do many. The economic network extremely got out of hand due to the lockdown.
We applied for short-time work, which has been running for three months now. However, you have to see how long that makes sense. Our customers also had a drop in sales, which they first of all have to recover.

 
What adjustments or innovations to your product portfolio have you felt obliged by the pandemic to undertake?
The mask production was a very strong topic in April and May, the phone almost rang continuously. This enabled us to compensate for many orders that were lost otherwise.
We reacted quickly, not only printing masks classically, but also developing coatings for medical face masks and protective clothing. The coatings that we offer are antibacterial and have the lotus effect. This results in the formation of droplets in the aerosols. We have had checked and certified these innovations in an urgent procedure.
We converted our machines ad hoc so that we could apply innovative coatings instead of paint. This was even possible for ready-made masks.
In general, I rate this ability to react quickly as one of our great strengths. We are a small company, so the path from idea to implementation is rather short. If we recognize a trend, an opportunity in our industry, we examine ourselves: Do we have resources that could be used or adapted to offer a solid, marketable solution in a very short time? This refers to know-how, ideas, machines and, for larger projects, also partners. Experience has shown that on the one hand we have the necessary imagination, but on the other hand we also have a fairly realistic view of ourselves. If we can answer the question with “yes”, then we get started without delay. We can evaluate a trial in the evening and continue working on it the next day. There is no need for a meeting with five persons beforehand.
 

What are your views on global supply chains in the future, and will you be drawing consequences for your procurement policy?
We cannot avoid global supply chains; and it will remain this way. In the short term, you may reflect on regional procurement, as far as that is still possible. Many things are simply no longer available and the development over the past 30 years cannot be turned back. Let's take pigment paint: it comes from India and China, otherwise it doesn't exist anymore. Nobody in Europe can keep the prices. And yes, that also means that the production of systemically relevant products can no longer be guaranteed.

          
How do you rate the importance of partnerships within the industry in the future? Does Covid-19 have the potential to promote the creation of new cooperation arrangements in the industry? Or have they already taken shape?
Existing partnerships are important. We must keep the ball rolling: Interrupted projects have to be continued with existing partners.
I think it is important to maintain partnerships at eye level. Sure, now everyone has to see how they can make ends meet. It will be shown, however, who works loyally in the long term and with respect to the business.
Personally, it is important for me to be true to my word. Only a few days ago I spoke to a student, whom we promised her internship and a corresponding payment in February. This young woman can start her internship with us; what paying is concerned, I had to tell her honestly that we have to talk about it again. Fortunately, that was not a problem. It is important to the student that she can complete the required internship at all. This is not so easy since most companies do not accept anyone right now. That is understandable too, but we will need the well-trained people again soon, that’s for sure!

 
What initiatives or approaches for your industry would you welcome for the near future?
I would be very interested in a positive and comprehensive description of what value added is still available in Germany. An initiative that illustrates that the textile industry is an important industry, with many companies that have been family-owned for generations, often with a young, dynamic management and high-quality products. Really nobody has that on his radar. Just today, two designers from a company nearby visited us. They were surprised which services we offer in the field of technical textiles - they were not even aware of it.
The textile industry has played itself down for a long time, that has to stop. Of course, we no longer have added value like the machine building industry. But now, in the corona crisis, it would have been the right time to take advantage of the situation and to initiate much-needed lobbying..

What would you like to see as part of the German textile industry? Do you feel that the status of the German textile industry has changed as a result of the pandemic, especially in respect of public procurement?
No, only at very short notice. Everything was taken during the crisis, the main thing was that the requested product, i.e. masks and protective clothing, was even available. Now the old cycle is back: I have a certain budget, where can I get the most for it? This is frustrating because the willingness to face this challenge was high on the part of the companies.
We also have driven the development and had our coatings for masks certified in an urgent process. Others have switched their entire production at a significant cost to meet demand. Nobody became a millionaire this way.
I think the textile industry could have sold better here. We could and should have appeared better as noble knights. Unfortunately, this was lost in the heat of the battle.

Until now the big issues have been globalisation, sustainability / climate change / environmental protection, digitisation, the labour market situation and so on. Where do they stand now and how must we rate them against the backdrop of the Covid-19 pandemic?
We take sustainability into account with our certifications, with GOTS and ISO 9001. Digitisation does not work quickly for us; it will take years before we can digitise processes. Sure, in administration we are now increasingly working with web meetings and video conferences, but personal contact is important to me. I regularly give lectures; my next one will be at the Zurich University of Applied Sciences and I very much hope that it can take place. I am just a guy for direct contact.
The labour market situation depends on the pandemic and how it develops. In any case, it remains difficult to get young people excited about textile professions. When I open a mobile phone store, I don't need a day to have my employees together. When we present ourselves at a training fair, we are happy to have a handful of good conversations.
Training is so valuable. Someone who has one will always have a different status than an unskilled person, even if - at some point - he works in a completely different branch. The dual training system is absolutely untouchable for me, because we live from this economic performance. We have nothing else but our knowledge. And we have to keep developing because only the high level gives the necessary output.
 

What lessons are to be learnt in respect of these targets for the post-corona era?
Innovation, innovation, innovation. You must not stand still. Nobody knows what to do next. But in three years from now I have to live from what I am developing today, just like I live from what I developed three years ago. Now, in times of Corona, it is much harder to remember, but it does not help: I can’t stand still, waiting for what is happening next, being like a deer caught in the headlights.

This interview was conducted by Ines Chucholowius, CEO Textination GmbH