The Bemberg™ global brand, taking the next steps on a journey that redefines a new future of contemporary luxury this unique fiber represents.
The presentation of the Bemberg™ new campaign represents a high benchmark in value for smart textile fiber innovations. Bemberg™ is the ONE new material definition for responsible luxury. The ONE for cool exquisite comfort, and the ONE whose smart heritage is born in a circular economy.
Made since 1931 by Asahi Kasei, which is the sole maker of this one-of-a-kind, matchless, high-tech natural material, with a unique and precious touch and feel. The new campaign will amplify this uniqueness and innate smartness, redefining the brand voice as Bemberg™ at an international level with an openness and positive approach that facilitates a stronger, more focused role in the market while supporting our partner’s strengths too. It is not just another brand name, but about enhancing core values through a now even better, more refined product and process that supports our partner’s mission to materially benefit the whole supply chain.