From the Sector

• Currency-neutral revenues flat versus the prior-year level
• Top-line development reflects improved sell-out trends and conservative sell-in strategy
• Gross margin up 0.6pp to 50.9%; strong improvement compared to Q1 reflecting better sell-through and less discounting
• Operating profit of € 176 million includes extraordinary expenses of around € 160 million related to one-off costs, donations and accruals for future donations
• Inventory position improves substantially versus Q1 level to € 5.5 billion; now up only 1% year-over-year

In the second quarter of 2023, currency-neutral revenues were flat versus the prior-year level. The top-line development continued to be impacted by the company’s conservative sell-in approach in order to reduce high inventory levels, particularly in North America and Greater China. At the same time, adidas second quarter revenues benefited from the first sale of some of its Yeezy inventory. The initial product drop in June generated revenues of around € 400 million in Q2, which is largely in line with the Yeezy sales generated in the prior year’s quarter.

Footwear revenues grew 1% during the quarter, reflecting strong growth in football, basketball, tennis and US sports. Apparel sales declined 3% in the second quarter. As the apparel market continues to be particularly overstocked, the company continued its conservative sell-in strategy to improve sell-through and margins in the medium term. Accessories grew 8% during the quarter driven by growth in football.  

Lifestyle revenues were down during the quarter despite extraordinary demand for the company’s Samba, Gazelle and Campus franchises. While adidas slowly started to scale its offering for these product families during the second quarter, the total volume still only represents a small portion of the company’s overall business. Sales in the adidas Performance categories continued to show positive momentum. This reflects strong demand for new product introductions such as the latest iterations of its Predator, X and Copa football boots, as well as jerseys for both the FIFA Women’s World Cup 2023 and the company’s unique portfolio of football teams ahead of the start of the European club season. In addition, the Adizero product family in running continued to gain a lot of attention around marathon races across the world, translating into higher demand. At the same time, the brand’s Barricade tennis franchise grew strongly, leveraging the excitement around major tournaments.

In euro terms, the company’s revenues declined 5% to € 5.343 billion in the second quarter (2022: € 5.596 billion).

Stronger sell-out trends and conservative sell-in
As a result of the company’s initiatives to reduce high inventory levels, currency-neutral sales in wholesale declined 10% despite double-digit growth in Greater China and Latin America. At the same time, direct-to-consumer (DTC) revenues grew 16% versus the prior year. This development was driven by strong growth in both the company’s e-commerce business (+14%) as well as own retail stores (+19%), reflecting continued strong sell-out trends across most regions. The outperformance of the company’s DTC channel versus the wholesale business was also related to the first sale of the Yeezy inventory, which was done exclusively through adidas’ own e-commerce channel.

Double-digit growth in Greater China and Latin America
Currency-neutral sales in North America declined 16% during the quarter. The region is particularly affected by elevated inventory levels in the market and – in response to this – the company’s significantly reduced sell-in. Revenues in Greater China grew 16% in Q2, reflecting double-digit sell-out growth in both wholesale and own retail. Sales in EMEA were down slightly (-1%) despite double-digit DTC growth. While the company’s initiatives to reduce inventory levels and discounting weighed on the overall top-line development in the region, adidas recorded significantly improving full-price trends during the quarter. Revenues in Asia-Pacific increased 7% during the quarter, driven by strong double-digit growth in DTC. Latin America continued to increase at a double-digit rate (+30%), reflecting strong growth in both wholesale and DTC.

Gross margin improves to 50.9%
The company’s second quarter gross margin increased 0.6 percentage points to 50.9% (2022: 50.3%). This improvement was mainly driven by price increases the company has implemented as well as by an improved channel mix. At the same time, higher supply chain costs and unfavorable currency movements continued to strongly weigh on the gross margin development. While still adversely impacting the company’s gross margin in the quarter, discounting levels significantly improved compared to the first quarter of the year.  

Operating profit of € 176 million, resulting in an operating margin of 3.3%
Other operating expenses were up 3% to € 2.582 billion (2022: € 2.501 billion). As a percentage of sales, other operating expenses increased 3.6 percentage points to 48.3% (2022: 44.7%). Marketing and point-of-sale expenses decreased 7% to € 617 million (2022: € 663 million). As a percentage of sales, marketing and point-of-sale expenses slightly decreased by 0.3 percentage points to 11.5% (2022: 11.8%). Operating overhead expenses were up 7% to € 1.965 billion (2022: € 1.838 billion), reflecting higher logistics expenses. In addition, the company recorded one-off costs of around € 50 million related to the strategic review the company is currently conducting as well as donations and accruals for further donations in an amount of around € 110 million. As a percentage of sales, operating overhead expenses increased 3.9 percentage points to 36.8% (2022: 32.8%). The company’s operating profit amounted to € 176 million (2022: € 392 million) in the quarter. This amount includes the extraordinary expenses of in total around € 160 million reflecting the one-off costs related to the strategic review as well as the donations and accruals for further donations. The sale of the Yeezy product positively impacted adidas’ operating profit by an incremental amount of around € 150 million in Q2. The operating margin reached 3.3% in the quarter (2022: 7.0%).

Net income from continuing operations of € 96 million
After taxes, the company’s net income from continuing operations amounted to € 96 million (2022: € 360 million), while basic EPS from continuing operations decreased to € 0.48 (2022: € 1.88).

Outlook

adidas expects revenues to decline at a mid-single-digit rate
On July 24, adidas had adjusted its full year financial guidance to reflect the positive impact of the first sale of some of its Yeezy inventory and a slightly better-than-expected development of the adidas business in the first half of the year. At the same time, macroeconomic challenges and geopolitical tensions persist. Elevated recession risks in North America and Europe as well as uncertainty around the recovery in Greater China continue to exist. In addition, the company’s revenue development will continue to be impacted by the initiatives to significantly reduce high inventory levels. As a result, adidas now expects currency-neutral revenues to decline at a mid-single-digit rate in 2023 (previously: decline at a high-single-digit rate).

Underlying operating profit anticipated to be around the break-even level
The company’s underlying operating profit – excluding any one-offs related to Yeezy and the ongoing strategic review – is still anticipated to be around the break-even level. Including the positive impact from the first Yeezy drop of around € 150 million, the potential write-off of the remaining Yeezy inventory of now € 400 million (previously: € 500 million) and one-off costs related to the strategic review of up to € 200 million (unchanged), the company now expects to report an operating loss of € 450 million in 2023 (previously: loss of € 700 million).

On August 2, the company launched a second drop of Yeezy inventory. Throughout the month of August, adidas is making a range of existing products available through both its own e-commerce channel as well as the digital platforms of selected wholesale partners. If successful, this second drop would further improve the company’s results. However, as the results of this drop are yet unknown, it is not accounted for in the company’s current top- and bottom-line outlook for 2023.

The priority of sweater manufacturers has always been to select ingredients and fibers that are soft, hypoallergenic, and of the finest quality to meet consumer expectations that their sweaters are comfortable yet durable and easy to care for. According to the recent Eastman consumer study of sweater lovers, the sweaters consumers want to add to their wardrobes are soft, comfortable, stylish, and versatile. However, consumers are very disappointed when their sweaters look and feel differently after wearing and washing. Choosing fibers and materials that deliver comfort, quality and ease of care is essential to win with consumers. Today, these are compounded by the ever-present consumer demand for a sustainable paradigm. The promise of Naia™ from Eastman is exactly to make sustainable style accessible to brands and inclusive for everyone through a portfolio of fibers that doesn’t compromise on quality, comfort, or garment care.

The results of soft and cozy blends between the versatile Naia™ fibers and other materials can be appreciated in the collections of Naadam and The Gap, which this year presented its third collection of men's sweaters blended with Naia™ and cotton. By using Naia™ blended knits in their collections, brands are not just choosing a sustainable ingredient, but also a certified and circular supply chain: all Naia™ cellulosic fiber is produced in a safe, closed-loop process where solvents are recycled back into the system for reuse. Eastman Naia™ partners with Textiles Genesis to provide track and trace solutions for brands. All Naia™ fibers are OEKO-TEX™ STANDARD 100 certified, ensuring no use of hazardous chemicals, and certified by TÜV AUSTRIA as biodegradable and compostable, also in the ocean, as supported by a recently published ocean degradation study conducted by Woods Hole Oceanographic Institution (WHOI).

Naia™ fibers are designed to create unlimited possibilities for uncompromising, sustainable style: among these, Naia™ Renew staple fiber permits to create eco-conscious blends that are supremely soft, quick-drying and consistently reduce pilling which are ideal for T-shirts, casual wear, sweaters, comfy pants and home textiles. Produced from 60% sustainably sourced wood pulp and 40% certified* recycled waste materials, Naia™ Renew creates the same top-quality fabrics as traditional Naia™ fibers, but with a reduced carbon footprint of around 35% — and it’s available at scale. The innovative cellulosic acetate materials can be blended with cotton, modal, merino wool, recycled polyester, or multiple content fancy yarns. Naia™ blended yarns deliver super softness for supreme wearing comfort in knitwear, and sweaters made with Naia™ Renew can have good dimensional stability and shape retention even after multiple washes. Versatile Naia™ denier sizes can be used in different yarn spinning processes, giving the yarn spinners freedom of creativity for trendy yarn designs perfect for year-round basic sweaters with good quality and a durable look. The unique cross section of Naia™ staple fibers enables designs that accommodate four seasons of wearing comfort.

INDA and EDANA, the leading trade associations representing nonwovens and related industries, joined forces to implement and support the industry’s first Quality and Audit Program (QAP) in the United States. This joint effort will increase the reach of, and support for, the program in the North American absorbent hygiene products and wet wipes industries.

Much like the harmonization of test methods years ago, this joint program has the potential to reduce complexity for both suppliers and converters of AHP and wipes. This program grew from the inefficiency of facing multiple audits from converter supplier audit programs, often assessing similar requirements, but according to differing standards.

The program went through a rigorous testing and piloting phase before being rolled out in the summer of 2022. Initially only available in Europe, the program is expanding its reach to cover Asia and the Americas.

More information is available on the EDANA website where converters and suppliers can register to take part. The program is based on a harmonized quality and hygiene standard, which facilitates an objective third-party audit. Organizations can also register to follow a training course to familiarize themselves with the standard.

İşbir Bedding, a Turkish company, has teamed up with Hologenix® and its CELLIANT® infrared technology. The Energy CELLIANT® mattress is the first pure white CELLIANT mattress to be offered in Turkey. It marries the sleep technology of İşbir mattresses with the advantages of CELLIANT, a natural blend of bioceramic minerals which, when embedded into textiles, converts body heat into infrared energy to help consumers sleep better and recover faster from physical activity.

the Energy CELLIANT mattress has a cover infused with CELLIANT, a high-density, next-generation ViscoStar Aeromax Comfort Layer that adapts to the body and a V2 Active Zone Pocket Spring Support Layer, which consists of specially designed 7-zone pocket springs. The Energy CELLIANT mattress is suitable for any sleep position and ideal for users who prefer a medium to firm mattress. The mattress is also available in a variety of sizes for both junior and adult athletes.

The Energy CELLIANT mattress helps the body recover after sports or intense activity thanks to the infrared technology and comfort layers. The CELLIANT fabric helps the body thermoregulate, whether you run hot or cold, for a more comfortable sleep experience. CELLIANT minerals help to increase energy levels by reflecting body heat lost during sleep back to the body in the form of infrared energy, so consumers wake up refreshed.

Dibella already announced a year ago that there would be a change of managing director in the middle of this year. As of 01.08.2023, Carsten Ridder will fill the position of additional managing director together with Stefan Tenbusch. At the same time, the previous managing director Ralf Hellmann will take on an advisory role in the company.

Carsten Ridder is no stranger to the company and has many years of experience as a committed member of the management. In 2001, the banker and graduate in business administration first joined the sister company Bimeco, before moving to Dibella in 2017 as an authorised signatory and member of the management. During this time, the active shareholder has contributed significantly to the development and implementation of important strategies in the areas of human resources and finance, among others.

Ralf Hellmann will continue to play an important role in the company after his retirement from the management by supporting Dibella in an advisory capacity. His experience and knowledge will remain a valuable resource to ensure the success of the projects already initiated as well as new ones.

On the occasion of the 2023 UCI Cycling World Championships, the Union Cycliste Internationale chose Santini to make the bibs from recyclable materials. The UCI's partner brought together a pool of companies, all in the Bergamo area (Italy): RadiciGroup, Sitip, EFI Reggiani and Acerbis.

In 2022, the Union Cycliste Internationale released the UCI Climate Action Charter, which lays out an action plan to advance the environmental sustainability of the sport with a specific principle to reduce waste and accelerate the transition to a circular economy. This year, the UCI Cycling World Championships, which will be held from 3 to 13 August, are bringing together most of the cycling disciplines in a single location: Glasgow and across Scotland.

To mark the occasion, the UCI turned to its Official Partner, Santini, to make the bibs that the staff (judges, volunteers, commissaires etc.) and accredited photographers wear throughout the event. The bibs are "eco-designed", which means they are specifically created to have a second life after use. Once the event is over, the bibs could be collected and sent to RadiciGroup and transformed into new material, to be then processed by Acerbis to create X-Elite handguards for mountain bikes. This project is a concrete example of the circular economy at work, allowing 100% of the materials used to be recovered.

To optimise the production cycle of the bibs for the 2023 UCI Cycling World Championships, the products must be eco-friendly from the very first phase. The fabrics were therefore made from Italian nylon yarn produced by RadiciGroup. The choice of nylon – an infinitely recyclable thermoplastic material – is intertwined with UCI's sustainability goals for "limited-use" garments: RadiciGroup was able to channel its know-how and expertise in the field of chemistry to create "circular" bibs, working alongside the other partners. As the innovative yarn selected by RadiciGroup allows for easy and high-quality printing, the fabric is also customisable. The yarn is then provided to Sitip to create the "ARAS NG" warp-knitted fabric (95 g/100 m2): a recyclable single-fibre material made from 100% polyamide. The resulting fabric is the first nylon of its kind, designed to meet the transfer printing needs of the third project partner, EFI Reggiani, as well as the recyclability standards requested by RadiciGroup. The choice of fabric was born from extensive applied research, in which EFI Reggiani tested a wide range of fabrics to find the best colour results and the best resistance to rubbing and perspiration, which is vital for the bibs' intended use. In addition to using the new GOTS-certified EFI Reggiani IRIS Plus water-based inks, EFI Reggiani opted for a printing solution on transfer paper that does not consume water and requires a minimal amount of energy per square metre. Finally, the white fabric from Sitip and the transfer paper printed by EFI Reggiani arrived at Santini, who were responsible for transferring all the graphics for the 2023 UCI Cycling World Championships bibs from the paper onto the fabric. Santini also took care to assemble the garments using only thread and components made from nylon or chemically similar materials, allowing the bibs to enter the recycling process at the end of their lives without any further processing.                   

Biella Yarn’s new Fall/Winter 24/25 collection presents two collaborations. Both collaborations start with one common inspiration: with the clash of different cultures and the distant exotic markets. Rug making, fur-crafts and artisan hand work inspire patterns and textures which are translated into knitted fabrications and 3D designs.

MRC Knitwear Research Lab created these textures and patterns by using a small selection of very classic yarns and working them in special techniques to create rich textural fabrications. Each garment focuses on a special technique and combination of yarns and colours and show how versatile a single yarn can be.

The garments were knitted mainly with Victoria Nm 2/30 (100% Merino wool extrafine, 19.5 μ, anti-shrinkage). Victoria Nm 2/30 was used in an array of different techniques and on different gauges - from 14gg ribs, that have a beautiful drape to more tactile fabrics such as 3-dimensional stitches on 12gg and heavily patterned inlay jacquards on the 14gg Shima Seiki SRY. Within these inlay jacquard’s BaltoroPro Nm 2/28 (70% Merino wool extrafine, 19.5 μ, anti-shrinkage 30% Polyester GRS High Bulk) was selected as an inlay yarn - a special wool blend which helps create bulky 3-dimensional fabrications that remain lightweight. The classic Brisbane Nm 2/60 (100% Merino wool Superfine, 17.5 μ, anti-shrinkage) and new boucle yarn Fluffy Nm 14 000 (81% Merino wool extrafine, 19.5 μ, anti-shrinkage, 19% Polyamide) were worked together in fine plush jacquards to give an effect of shaved patchwork furs.

The structures and patterns were transitioned into the world of 3D designs by Shima Seiki Italia. The design software APEXFiz®, developed by Shima Seiki, not only allows for shaping but also converts them into knitted patterns. By replacing physical samples, virtual samples reduce time costs, and materials that would otherwise be wasted. Yarnbank®, Shima Seiki's platform for yarn and spinning research, has been the primary source of Suedwolle Group's digitized yarns used in the 3D models.

PrimaLoft, Inc., a leader in advanced material technology, is expanding its  Active Insulation Range by adding four new Active Evolve styles, reaffirming its commitment to providing cutting-edge solutions that meet the evolving needs of consumers.

Originally launched in 2018, PrimaLoft Active Evolve is a line of insulating fabrics that is designed to evolve performance, design, and sustainability. Combining the lightweight warmth of insulation with the breathability of fabric, this technology is developed to perform in a wide range of activities, regardless of intensity or season. From pushing yourself during a cross country ski tour, to working up a sweat hiking to the next peak, PrimaLoft Active Evolve keeps you in your comfort zone – even when you’re pushing yourself out of it.

Several products in the Active Evolve line can be used as a next-to-skin fabric. This enables brands to forego liner fabrics, which means heat and moisture are more efficiently managed, breathability is supported, and user comfort is maintained. In addition to achieving optimal performance during aerobic activity, this yields a wider utility and year-round use, all while allowing brands to use less overall material when designing a garment, reducing footprint and waste.

PrimaLoft Active Evolve offers several advantages to designers. It enables them to utilize the full spectrum of color, incorporate unique patterns, and provides greater flexibility in fabric selection. Additionally, Active Evolve eliminates the need for quilting in the design process. Products within the Active Evolve line are made from up to 100% post-consumer recycled content, including three of the four new styles.

With more than a dozen brand adoptions thus far, PrimaLoft Active Evolve’s adaptability for the user, range of use across activities, and seasonal timing, is quickly making this one of the most versatile products in the PrimaLoft portfolio. For Fall/Winter 2023-2024, key partner brands beside Sitka and Löffler will include CP Company, Eddie Bauer, Endura, Martini Sportswear, OMM, Quiksilver, Ziener and more.

In Fall/Winter 2023, Y-3 (partnership between adidas and Yohji Yamamoto) returns to present the third chapter of its year long exploratory narrative – with the subversive label taking athletic iconography, silhouettes, and materials and recontextualising them through through the lens of Yohji Yamamoto’s renegade design vision.

Inspired by adidas’ inimitable sporting legacy, Chapter 3’s apparel collection sees Y-3 evolve the collegiate motifs of previous seasons, for an entirely new context. Drawing on vintage varsity style lettering, an array of graphics are applied to jackets, t-shirts, and hoodies, in kettle stitch embroidery, chenille patches, puff prints, and engineered knits. A curated offering of quilted pieces, with cutlines inspired by the adidas Originals Aloxe tracksuit, completes the apparel highlights with a selection of jackets, vests, skirts, and pants.  

The collection is then rounded out by a host of bold accessories including elevated totes, gym bags, backpacks, body bags, knit beanies, caps, and more.  

Having traversed Yohji Yamamoto’s homeland of Japan for the brand’s Spring/Summer 2023 campaigns, the seasonal story journeys to adidas’ mother country of Germany, to capture Berlin’s unique, energetic, and prolific creative community. Shot by local photographer, Lengua, and motion director Thyago Sainte, the stills, moving images, and short film spotlight an enigmatic cast of musical figures that call Berlin home in personally resonant locations.

The British Textile Machinery Association (BTMA) has joined the Zurich-headquartered International Textile Manufacturers Federation (ITMF) – revitalising a historic connection and reflecting an increased push to expand the international reach of UK companies.

The announcement was made at the ITMA 2023 textile machinery exhibition in Milan from June 8-14.

“We are pleased to welcome the BTMA as our latest association member and look forward to a long and fruitful partnership going forward,” said ITMF Director General Dr Christian Schindler. “The ITMF was actually headquartered in Manchester in the UK up until the 1960s, so we share long-standing roots. Today, ITMF members are from across the entire textile supply chain which enables them to gain a better understanding of the full complexity and dynamics of the industry and to fully respond to the opportunities and challenges it faces.”