From the Sector

Wer ein Blockchain-Projekt starten möchte, nimmt sich Großes vor. Technologische Fragen wie die die Auswahl der passenden Blockchain-Technologie sind meist einfacher zu lösen als das „Drumherum“. GS1 Germany bringt die bisherigen Learnings aus dem bundesweit größten Blockchain-Pilotprojekt im Bereich Logistik auf den Punkt.
 
Gemäß Deloitte scheitern aktuell rund 90 Prozent aller Blockchain-Projekte. Die Technologie ist in der Praxis kaum erprobt und wirft noch immer viele Fragen auf. Erste Antworten liefert das noch bis Jahresende laufende Pilotprojekt von GS1 Germany in Zusammenarbeit mit über 25 Unternehmen aus Handel, Industrie, Logistik, IT, der Gründer-Szene, Verbänden und Wissenschaft:

1. Anwendungsfall kommt vor Technologie: Vor dem Start eines eigenen Blockchain-Pilotprojekts gilt es kritisch zu prüfen, ob eine Blockchain für den geplanten Anwendungsfall Sinn macht. Dabei helfen Fragen wie: Welchen Mehrwert könnte die Technologie schaffen? Warum sollte eine Blockchain eingesetzt werden und keine andere Datenbanktechnologie?
2. Blockchain ist kein Plug and Play: Jede Blockchain ist anders und besitzt unterschiedliche Merkmale. Für jeden konkreten Anwendungsfall gilt es darum zunächst eine passende Lösung zu konzipieren und technisch umzusetzen.
3. Datenverfügbarkeit und Datenqualität sicherstellen: Blockchain ist kein Heilmittel für unzureichende Daten. Ohne Daten keine Blockchain – und ohne qualitativ hochwertige, korrekte und vollständige Daten kein mehrwertstiftender Einsatz der Blockchain.
4. Einen Testlauf durchführen: Blockchain ist noch keine ausgereifte Technologie, sondern wirft heute noch viele Fragen auf. Vor dem konkreten Einsatz einer Blockchain im operativen Unternehmensgeschäft gilt es darum zunächst durch Proof of Concepts oder ein Pilotprojekt konkrete Erfahrungen zu sammeln.
5. Bestehende Systeme nutzen: Blockchain schafft durch die Anbindung an bestehende, etablierte Systeme und Lösungen Synergien und Mehrwert. Hierzu gehören beispielsweise GS1 Standards zu Identifikation und Datenaustausch sowie auch ERP-Systeme und Warenwirtschaft.
6. Governance festlegen: Technologische Fragen wie die Auswahl der passenden Blockchain-Technologie sind meist einfacher zu lösen als das „Drumherum“. Dazu gehören zum Beispiel die Initiierung des Netzwerks, die Festlegung von Teilnahme-Regeln, Lese- und Schreiberechten, die allgemeine Governance oder auch die Finanzierung des Netzwerkes. Vor dem Start der Programmierung gilt es darum zu prüfen, welche Teilnehmer zu welchen Bedingungen an der Blockchain mitwirken würden. Außerdem gilt: Ohne eine kritische Zahl an Teilnehmern gibt es auch keine Blockchain.
7. Transparenz reflektieren: Blockchain schafft Transparenz. Ist das gewünscht? Selbst bei weniger sensiblen und politisch weniger heiklen Daten wie beispielsweise Palettenkontoständen existieren möglicherweise Befindlichkeiten hinsichtlich der Datentransparenz. Datenschutz, Privacy, wettbewerbsrelevante Informationen – Blockchain heißt auch zu reflektieren, welche und wie viele Informationen ein Unternehmen preisgeben möchte.
8. Paradigmenwechsel ernst nehmen: Blockchain erfordert als dezentrale Peer-to-Peer-Technologie, dass B2B-Beziehungen in einer neuen Art gedacht werden. Ihr Einsatz zieht für viele Unternehmen vollkommen neue Organisationsstrukturen, Prozessabläufe und Machtverhältnisse nach sich und schafft neue Gesetzmäßigkeiten im Umgang mit Geschäftspartnern. Hier gilt zu prüfen: Sind diese Veränderungen gewünscht und wie schnell lässt sich ein solcher Wandel realisieren?

Die Ergebnisse des gesamten Projekts werden nach der Testphase im Herbst im Rahmen des Praxistages Blockchain am 6. Dezember 2018 in Köln vorgestellt.

The Perlon Group is making great strides on its journey towards the future and is therefore vigorously implementing the measures required to achieve its aim. This aim (known internally as ‘strategy 2020’) provides for the next level of globalisation and the sustainable growth of the market leader in the production of synthetic filaments. Through the extensive relocation of existing; and the generation of additional production capacity, the requirements have been accomplished and will thus directly serve increasing demand in the main volume markets. Part of this strategy, is the integration of one of the four German sites into the remaining three, this will then strengthen those sites and support the expansion of the factories in the USA and China.

The key to this success is a highly qualified and motivated personnel, engaged and focussed project staff and lastly but by no means least, loyal customers all of whom welcome this future direction and support us, their longstanding business partner. Important milestones are being reached with minimum disruption to the daily business in spite of a continuingly healthy order book

Important Milestones have so far been

• Implementing the newly built finished goods warehouse and a production line for PMC-Monofil at Hahl Inc, the production site in Lexington, SC
• Completing the building of the production hall with integrated admin building and starting to fit out the interior of the new production site in Haining, China. This is on schedule for the fixed opening date of 29 November 2018.
• Implementing an additional production line for PMC-Monofil into the Munderkingen site in Germany. Furthermore the planning for the transfer of an additional production line has also been finalised.
• Completion of the plant layout in the Industrial park in Bobingen (Germany) to allow for the transfer of several production lines from their current homes in Dormagen and Recytec in Munderkingen (Perlon’s recycling business).

With the help of a tailwind from the targets achieved thus far, Florian Kisling (Perlon CEO) and his team are looking forward with optimism to the additional transformation and the finalisation of this mammoth ground breaking project. They are already thinking ahead to the subsequent project ‘2020+’.

„Algorithmen übernehmen die Aufgaben von Marketing-Mitarbeitern“ – mit dieser Schlagzeile wurden kürzlich Umstrukturierungsmaßnahmen beim Onlinehändler Zalando kommentiert. Tatsächlich setzt das Berliner E-Commerce-Unternehmen bei seinen Marketingaktivitäten zukünftig stärker auf Künstliche Intelligenz. Ziel ist dabei, das Kauf- und Klickverhalten der Kunden noch schneller und genauer zu analysieren, um ihnen individuellere und passgenaue Angebote machen zu können. Werbemails oder Push-Nachrichten, die bisher von Marketing-Mitarbeitern gestaltet und versendet wurden, werden dann von Algorithmen oder Künstlicher Intelligenz gesteuert.

Die Neuausrichtung des Marketings macht deutlich: Künstliche Intelligenz ist längst kein Science-Fiction-Szenario mehr, sondern beeinflusst schon heute ganz konkret die Bedingungen in der Konsumgüterbranche. Weitere Beispiele für aktuelle Anwendungsgebiete sind selbstfahrende Autos oder kassenloses Bezahlen, wie es seit kurzem von Elektronikhändler Saturn in seinem Innsbrucker Store Saturn Express getestet wird.

Der von GS1 Germany initiierte Expertenkreis Innovation bestätigt, dass Künstliche Intelligenz zu den wichtigsten Technologie-Trends in den kommenden Jahren gehört. Hintergrundinformationen sowie Handlungsempfehlungen für Unternehmen sind in dem neuen Trendradar 2018 nachzulesen, der ab sofort zum kostenfreien Download auf der Website des Kölner Unternehmens zur Verfügung steht. Der Trendradar soll als Frühwarnsystem dienen und beantwortet konkret, welche aktuellen Entwicklungen tatsächlich relevant sind und frühzeitig strategische Entscheidungen in den Unternehmen der Konsumgüterbranche erfordern.

Die wichtigsten Trends: von Blockchain über kassenloses Bezahlen bis Virtual Reality
Das Expertengremium mit Vertretern aus Handel, Industrie, IT, Logistik, von Start-ups und aus der Wissenschaft hat in mehreren Workshops aus einem Gesamt-Pool von 120 innovativen Themen die zehn wichtigsten Technologie-Trends identifiziert, die in den nächsten drei Jahren ihr disruptives Potenzial entfalten werden und mit echtem Mehrwert für die Endkunden verbunden sind. Neben Künstlicher Intelligenz definierten sie autonomes Fahren, Blockchain, Cyber Security, E-Commerce im Frischebereich, erweiterte und virtuelle Realität, kassenloses Bezahlen, Plattform-Ökonomie, unsichtbare Identifier und virtuelle Regale als wichtigste Entwicklungen für die Branche.

„Trends frühzeitig erkennen, neutral bewerten, Erkenntnisse teilen und damit ein Innovations-Frühwarnsystem für unsere Community etablieren - das ist der Anspruch, den wir mit unserem Trendradar erfüllen möchten“, erklärt Regina Haas-Hamannt, Leiterin Innovation bei GS1 Germany. Der Trendradar bietet zu jedem der zehn Trends eine detaillierte Erläuterung sowie eine Analyse seiner Bedeutung aus Sicht der Shopper und aus der Perspektive von Handel und Industrie. Reale Anwendungsbeispiele zeigen die aktuelle Relevanz auf und Handlungsempfehlungen der Empfehlungen runden die Trendanalyse ab. Darüber hinaus gibt der Trendradar einen Überblick über weitere wichtige Entwicklungen für die Branche.

Funds advised by Alpina Capital Partners LLP ("Alpina", "Alpina Partners") and private Investor Jan Verdenhalven sold all shares in Dolan Holding GmbH and Dolan GmbH ("Dolan") to Dralon GmbH ("Dralon"), a leading producer of raw white acrylic fiber headquartered in Dormagen, Germany. Dolan is based in Kelheim, Germany and is a specialty chemicals business mainly focusing on spun-dyed acrylic fiber for outdoor textiles. The parties agreed not to disclose the terms of the transaction.

Florian Strehle, a Partner with Alpina comments on the latest exit of the pan-European technology investment firm: "After successfully exiting European Carbon Fiber GmbH to Solvay in November 2017 the trade sale of Dolan to Dralon is the second exit to a strategic acquirer for Alpina within seven months. We would like to thank Luis Puncernau, Managing Director and CEO of Dolan and the entire management team as well as our co-investor Jan Verdenhalven for the support and the very positive development of the company during the past three years. Dralon and Dolan is a perfect match."

Jan Verdenhalven, investor and former Managing Director of Dolan Holding GmbH adds: "Dralon is the ideal new owner for Dolan, its employees and customers. The businesses complement each other perfectly. We are confident that this transaction will significantly strengthen the combined acrylic fiber business activities."

Stefan Braun, Managing Director and CEO of Dralon explains: "It is a consistent move for Dralon to strengthen its position as a leading supplier of acrylic fiber. The geographical proximity, the expertise and know-how of Dolan and its employees in addition to the highquality products and distinctive customer services convinced us to acquire Dolan. The product ranges complement each other perfectly without any overlap. Going forward we will further develop Dolan and leverage its potential."

•  Kölner Jungunternehmen startet Pilotprojekt mit Mittelstand 4.0-Kompetenzzentrum eStandards
•  Neues Geschäftsmodell soll Produkte nachhaltiger machen und Kundenbindung stärken

Köln, 9. April 2018. Der Kölner Rucksack-Hersteller Fond of, bekannt durch Marken wie Ergobag und Satch, will eine Lösung finden, um die Nutzung von Rucksäcken zu verlängern oder die verwendeten Rohstoffe nochmal neu zu nutzen. Dazu startete das Unternehmen eine Zusammenarbeit mit dem Mittelstand 4.0-Kompetenzzentrum eStandards.

„Bereits seit der Gründung in 2010 legt Fond of großen Wert auf eine verantwortungsvolle Produktion. So wird ein Großteil der für die Rucksäcke und Taschen verwendeten Stoffe aus recycelten PET-Flaschen hergestellt“, erklärt Hannes Weber, verantwortlich für Corporate Responsibility bei Fond of.
„Was geschieht aber mit Rucksäcken, die nicht mehr genutzt werden? Viele Rucksäcke landen irgendwann auf der Müllkippe oder in der Verbrennung, manche werden in passablem Zustand im Kleiderschrank oder auf dem Dachboden vergessen. Dadurch gehen wertvolle Ressourcen verloren“, so sein Kollege Julian Conrads weiter.
Eine Herausforderung, die Fond of in einem Pilotprojekt mit dem Mittelstand 4.0-Kompetenzzentrum eStandards angehen möchte.

Nachhaltiges Geschäftsmodell für bessere Kundenbeziehungen
In diesem Projekt hat Fond of sich zum Ziel gesetzt, die Lebenszeit von Rucksäcken oder den genutzten Rohstoffen zu verlängern. Dabei soll speziell auf digitale Lösungen und eStandards zurückgegriffen werden. Gemeinsam mit dem Kompetenzzentrum eStandards entwickelt Fond of ein Circular Economy Geschäftsmodell, welches dem Kunden einen zusätzlichen Mehrwert bietet und somit die Kundenbindung und -kommunikation stärkt. Mittels des Modells sollen außerdem Ressourcen effektiver eingesetzt werden.
„Unser Ziel ist es, durch das Projekt eine Weiterentwicklung unseres Geschäftsmodells zu bewirken, welche dazu führt, dass Materialien und Rohstoffe länger im Wirtschaftskreislauf gehalten werden und somit zu weiterer Wertschöpfung beitragen. Gleichzeitig entwickeln wir neue After-Sales Services und stärken die Kundenbindung“, sagt Nachhaltigkeits-Experte Hannes Weber.

Warum sollen Rucksäcke weiterleben?
„Ein Circular Economy Geschäftsmodell zu entwickeln hat viele Vorteile. Die Materialien und Rohstoffe werden im Wirtschaftskreislauf gehalten und tragen somit zu weiterer Wertschöpfung bei. Zusätzlich wird die Kommunikation über die gesamte Wertschöpfungskette hinweg optimiert und Innovationen ermöglicht“, sagt Thomas Wagner, der als Experte am Kompetenzzentrum eStandards Fond of bei dem Projekt begleitet. Fond of setzt auf die Unterstützung des Kompetenzzentrums, da die unterschiedlichen Ansätze Auswirkungen auf das Geschäftsmodell, auf die Logistik, auf die Interaktion mit dem Handel, als auch auf die Beziehung zum Kunden haben.

Montalvo, international specialists in web tension control, announces its newest product offering, Axial Activated Core Chucks. As part of their “Defender Series Core Chucks,” the Montalvo Axial Activated Core Chuck is designed for shaft-less unwinding and rewinding applications requiring maximum roll/core gripping and/or utilizing floor pick up.
The Defender Axial Activated (DAA) Core Chucks, sometimes referred to as lug chucks, are cost effective, rugged, and durable core chucks capable of withstanding even the dustiest environments while being simple to utilize.
An exclusive “safe lock” model expands the capabilities of the AA core chucks even further by resolving any potential risk of the core not fully tightening and ensuring the roll is always perfectly concentric. Cores are engaged as a result of radial lug expansion as the core is loaded into the chuck, ensuring maximum grip so you can Achieve More.

Montalvo’s Director of Sales and Marketing, Bryon Williams says, “Our new axial activated chucks and total Defender series of core chucks gives our customers a superior product offering in performance, quality, cost, safety, and service life. Axial activated chucks are a cost-effective way to “defend” against core damage, extending their service life while maintaining the highest levels of safety. The drop-in replacement design ensures no additional installation requirements for customers looking to upgrade their current core chucks.”

Additional DAA Core Chuck features include:
•    Rapid Expansion Jaws - ensure secure roll control immediately upon engagement
•    Dual Core Models - for processes utilizing multiple core sizes - one chuck, two core sizes
•    E-Flange™ Option - eliminates operator interaction in removing cores while making core ejection fast and easy; reducing risk of jammed cores
•    Photocell Ready™ Option - allows use of photocell or other sensors
•    Customer Specified Mounting Holes - ready for immediate installation upon delivery
•    Several Finishes Available - Black Oxide standard, Nickel Plating optional
•    Drop-In Replacement Design - for easy upgrading of existing installations

About Montalvo
Since 1947 the Montalvo Corporation has specialized in manufacturing, integrating, retrofitting and servicing a wide range of tension control products for a variety of industries including, converting, paper, film, foil, nonwovens, plastic, corrugated, packaging, medical, composite and more. Montalvo’s products include load cells, tension controllers, tension indicators, amplifiers, tension control brakes and clutches, sensors, safety chucks, and core chucks. Montalvo has four worldwide offices in the USA, Denmark, Germany & China. http://www.montalvo.com

• JEC Group pays tribute to the winners at JEC World 2018

The 2018 session of JEC World, the reference trade show organized by JEC Group, is in full swing and the focus is on innovation!
The JEC Innovation Awards ceremony, which took place on the Agora stage on Wednesday, March 7 at 5 pm, opened with a presentation by Yves Rossy, aircraft pilot and inventor of the first jet-powered wingpack. Then the jury revealed the names of the composite champions up for a JEC Innovation Award. Eleven winning innovations were chosen, out of the thirty finalists that had been previously selected from more than 100 applications from all over the world.

“JEC Group supports innovation. In 1998, it created the first award dedicated to composites, as a way to promote and reward the sector’s champions. Thanks to the work of JEC Group’s teams, the program has become an international benchmark. Each year, we receive more than a hundred applications from all over the world. Selection is now based on criteria like the level of involvement of the innovation’s partners in the value chain, the technical nature of the innovation, or its commercial applications,” explains JEC Group President & CEO Frédérique Mutel.
A new feature this year is that the jury revealed the winners during the ceremony, and the public could choose their favorite innovation before, during, and after the ceremony. So there is still time to vote! Votes are opened until Thursday March 8th, 5pm http://innovationawards.jec-world.events
Did you miss the ceremony?

11 AWARD WINNERS:
AEROSPACE APPLICATION
Winner:
AeroComposit, JSC (Russia) and its partner Solvay (United Kingdom)

• Infusion technology for an aircraft wing

The use of infusion technology to manufacture primary structural components for an aircraft wing. The technology makes it possible to create extra-long, integrated composite structures with complex aerodynamic shapes.

AEROSPACE PROCESS 
2 tied winners!
Winner: Airbus (Germany) and its partners, BMW Group (Germany), Technical University of Munich (TUM) (Germany), Neue Materialien Bayreuth GmbH (Germany), Werkzeugbau Siegfried Hofmann GmbH (Germany), BASF SE (Germany), Foldcore GmbH (Germany), Neenah Filtration (Germany) and SGL Carbon GmbH (Germany)

• Complex structural applications for MAI sandwich technology

Cost-effective production of a complex 2.5D structure made of thermoplastic composite sandwich, with very short cycle times: under 5 minutes for aerospace materials and 2.5 minutes for automotive materials.

Winner: M. Torres Diseños Industriales SAU (Spain)
Moldless process to manufacture one-piece parts
A new manufacturing process for oversized one-piece reinforced composite structures, without requiring the use of complete molds.

AUTOMOTIVE APPLICATION
Winner: Ford Werke GmbH (Germany) and its partners, Gestamp (United Kingdom), GRM Consulting (United Kingdom) and University of Warwick (United Kingdom)

• Lightweight composite automotive suspension part

Structural suspension part made of lightweight composite, using a brand-new patented process for prepreg/SMC/steel overmolding that was designed using a new computer-aided engineering (CAE) technology.

AUTOMOTIVE PROCESS
Winner: Audi AG (Germany) and its partners, Voith Composites GmbH & Co. KG (Germany), Dow Automotive (Switzerland), and Zoltek Corp. (United States)

• Series production of a rear panel module made of carbon composite

For the first time, the potential of carbon fiber reinforced plastics (CFRP) is used to full advantage in series production with a new rear panel module and cost-effective production technologies.

CONSTRUCTION & INFRASTRUCTURE
Winner: Komatsu Seiren Co., Ltd. (Japan) and its partners, Kanazawa Institute of Technology (Japan) and Nagase ChemteX Corporation (Japan)

• Cabkoma cable made of CFRTP

Komatsu Seiren has developed a cable made of molded carbon fiber reinforced thermoplastic (CFRTP), using a very cost-effective process that consists in polymerizing a thermoplastic epoxy resin in situ.

MARINE
Winner: Uljanik JSC (Croatia)

• Composite cargo decks for a vehicle carrier

On the SIEM Cicero, a vehicle carrier with a capacity of 7,000 vehicles, glass-fiber reinforced composites are used for a number of the structures for the cargo decks, thereby considerably reducing the ship’s weight, fuel consumption and CO2 emissions.

RAILWAY
Winner: ELG Carbon Fibre Ltd. (United Kingdom) and its partners, Alstom Transport (United Kingdom), Magma Structures (United Kingdom), the University of Birmingham (United Kingdom), and the University of Huddersfield (United Kingdom)

• A bogie frame made of optimized lightweight carbon fiber

This project has developed the very first carbon-fiber bogie frame that uses a recycled material, making it possible to overcome the obstacles to a commercial adoption of this type of structure.

SPORTS & LEISURE
Winner: BMW Group (Germany) and its partners EDAG Engineering GmbH (Germany), KraussMaffei Technologies GmbH (Germany), Chr. Karl Siebenwurst GmbH & Co. KG (Germany), TUM-LCC (Germany), Automation W + R GmbH (Germany), and FHG-IGCV (Germany)

• A modular construction system for the rear swing arm suspension of a motorcycle

A modular system to produce a complex-shape swing arm suspension reinforced with carbon fiber. The system can adjust the mechanical properties on a case-by-case basis, for a competitive cost and weight compared to metal solutions.

SMART CITIES
Winner: MC Materiales Compuestos (Argentina) and its partners, Plaquimet (Argentina), Purcom (Brazil), IS Groupe - Composite Integrity (France), and G12 Innovation (Brazil)

• The Wet Core Pod composite housing module

The Wet Core Pod is a composite housing module with an industrialization potential that can facilitate the most complex, costly and difficult step in a construction project.

SUSTAINABLE DEVELOPMENT
Winner: Cetim-Cermat (France) and its partner, CETIM (France)

• “3-in-1” line for producing recycled composites

A modular line that uses an innovative thermomechanical process to make large panels from recycled composites or plastics. The panels are then thermoformed into parts.
 

Wielsbeke, Belgium – February 26, 2018 – Beaulieu Fibres International, the leading European polyolefin fibre producer, is once again the proud recipient of a “Distinguished Supplier” European Supplier Award from Yanfeng Automotive Interiors (YFAI). It is the second year in succession that the global leader in automotive interiors has recognised the significant expertise and support provided by Beaulieu Fibres International.

The very close cooperation between the two companies in 2017 enabled YFAI to successfully develop its latest generation of lightweight door panels, helping to further reduce weight. The technical team at Beaulieu Fibres International worked closely with YFAI’s development team to achieve this important step forward for the automotive industry.

Beaulieu Fibres International was presented with the award at YFAI’s annual European Supplier Award ceremony held this year on February 7th at its European headquarters in Neuss, Germany.

A total of 15 suppliers providing plastics, resins, chemicals, foams, trim and metal components received the European Supplier Award in various categories in recognition of their outstanding performance in 2017. Suppliers are rated on the factors of quality, cost, customer satisfaction, development, technology and innovation, and service.

Lectra, the technological partner for companies using fabrics and leather, is pleased to announce the appointment of Holger Max-Lang as Managing Director of Lectra Central & Eastern Europe region, Russia. Holger Max-Lang is based in Ismaning, near Munich, Germany.

Central & Eastern Europe and Russia is a strategic region for Lectra, offering strong potential in the Group’s main market sectors thanks to: a robust automotive industry; a dynamic furniture industry, especially in Germany and Poland; and a close connection between fashion brands in Germany, Austria, Switzerland and suppliers in Eastern Europe.

Holger Max-Lang will focus on delivering Lectra’s customer-focused strategy to empower fashion & apparel, automotive and furniture businesses to succeed as they embrace Industry 4.0. Anchored in the digitalization of industrial processes, from design to production, Industry 4.0 is redefining how factories are organized; smart and connected, they are driving the value chain, propelling a new digitalized lifecycle for products. 

“The transformation to Industry 4.0 is in full swing: the Industrial Internet of Things, Software as a Service (SaaS), cloud technology, data analyses and data exploitation have become key,” underlines Daniel Harari, Chairman and Chief Executive Officer, Lectra. “Working for Lectra for over 15 years, Holger has a deep experience and knowledge of Lectra’s DNA, and is in a very strong position to support our customers in the digitalization of their processes.”

“Industry 4.0. started in Germany. Therefore, many companies are keen to adopt its principles in our region. Lectra is very well-positioned to support our customers in their transformation,“ says Holger Max-Lang. “In my role, I am looking forward to a growing dialogue with our customers and prospects, to bring them a full understanding of the expertise we have built - and are building. We will leverage this expertise to boost our customers’ competitiveness and generate higher added-value for their businesses.”

Following marketing and sales positions in the IT and automotive industry sectors, Holger joined Lectra Germany in September 2002 as a salesperson for automotive accounts. He then held diverse sales’ roles in the region, including the position of Sales Manager for all Lectra markets in Central & Eastern Europe region, Russia. Since September 2017 Holger has held the role of Business Development Director, Automotive, with the responsibility to develop the leather cutting activity worldwide.

• Nathalie Brunel’s role is to support Lectra’s global teams in the roll-out of its new strategy to customers

Paris – Lectra, the world leader in integrated technology solutions dedicated to industries using fabrics, leather, technical textiles and composite materials, is pleased to announce the appointment of Nathalie Brunel to the role of Vice-President Sales, Fashion & Apparel. Based at Lectra’s headquarter’s in Paris, Nathalie reports to Edouard Macquin, Chief Sales Officer, Lectra and a member of the executive committee.

Nathalie Brunel’s role is to support Lectra’s subsidiaries as they conduct the Group’s strategic roadmap through the deployment of an offer—integrating the PLM and the cutting room of the future—which is rooted in customer experience. Nathalie will notably work with six countries: United States, China, Germany, United Kingdom, France and Italy.

“The fashion and apparel industry, a historic market for Lectra, is the pillar of our international presence. Our customers expect a high level of expertise and advice to meet the challenges they face due to the digitalization of their professions. Nathalie Brunel’s experience in transforming organizations and developing business for complex solutions within large groups is a valuable asset for both Lectra and our customers,” states Edouard Macquin.

“The fashion and apparel ecosystem is clearly entering the digital era. I aim to bring Lectra’s value proposition to our customers, facilitating their adoption of Industry 4.0 principles. I am proud to contribute to the integration of new technologies in their processes, from design to the finished product. It is crucial to meet the needs of companies facing a complex and fragmented market that is generating both local, and global, pressures,” underlines Nathalie Brunel.

Nathalie Brunel has over 20 years of experience in managing large accounts and management responsibility. In 1996, she joined the Altran group where she successively held the roles of Development Director, Director of a business unit, Associate Director, and Executive Director of large accounts. In 2011, Orange Business Services recruited Nathalie Brunel as Vice-President, Business Operations and Support, then Vice-President Large Accounts, Manufacturing and IT. Prior to joining Lectra, Nathalie Brunel held the position of CEO and shareholder of Okavango Energy, a consulting and industrial energy performance company.

Nathalie has a diploma from the Institut supérieur de commerce de Paris.