From the Sector

Lenzing Group announced the collaboration with China’s internationally recognized denim mill, Advance Denim, to use matte TENCEL™ Lyocell fibers for their latest Denim Collection.

The TENCEL™ brand offers innovative and planet-friendly fiber solutions¹ that strive to enhance the adoption of responsible production² within the textile industry. Leveraging resource-saving, closed-loop production process³, TENCEL™ fibers are naturally soft and smooth to the touch and support a natural dry feeling through moisture control. The rollout of matte TENCEL™ Lyocell fibers in 2021 provided denim manufacturers with a solution that enabled them to enjoy the ample tactile and environmental benefits of TENCEL™ fibers, while also maintaining a matte finish on the end product.

“Matte TENCEL™ fibers are an extremely important innovation for the denim sector as they address the need for responsible denim made with less shine for a more vintage look. Many brands are currently looking for styles that meet this criterion while also providing softness and drapability for wide-leg jeans. Matte TENCEL™ fibers create the perfect mixture of performance and sustainability without sacrificing that true vintage indigo look,” said Amy Wang, General Manager of Advance Denim. “The matte denim in the ‘Denim Collection’, achieved by using matte TENCEL™ fibers, not only has exceptional softness to the touch, but its fiber properties also make the denim more like traditional cotton jeans after washing. This will enable the final garments to retain the intended retro style of the fabric.”

¹ TENCEL™ Lyocell and Modal fibers are certified with the EU Ecolabel for textile products (license no. AT/016/001) for environmental excellence.
² The responsible production of TENCEL™ Lyocell and Modal fibers uses at least 50% less water and emits at least 50% less CO2 compared to generic lyocell and modal fibers, according to Higg MSI, thereby saving precious resources for future generations. Results based on LCA standards (ISO 14040/44) and available via Higg MSI (Version 3.7).
³ Savings consider solvent recovery.

Clean, minimal and responsible, the collection perfectly embodies the combination of high-end looks with a sustainable vision, delivering effortless and stylish garments available in store from January 2020.

It claims to be love at first touch, and rightly so, as it celebrates women’s natural shape enhancing it with haikure’s delicate designs and ISKO™ premium denim. amae – the Italian brand’s latest collection and the latest chapter in the longstanding partnership between haikure and ISKO – is inspired by the idea of “taking care”.

Aiming at promoting the value of Responsible Innovation™, the collection delivers high-end contemporary looks resulting from the shared commitment to provide remarkable innovation while fostering a mindful approach in the fashion and denim industries.

ISKO, pioneer of responsibility and the first denim mill in the world awarded both the prestigious EU Ecolabel and Nordic Swan Ecolabel, supported the project providing amae with responsible ingredients to shape its neat looks. Clean and minimal, the garments feature ISKO Pj Soft™ which, like a gentle embrace, grants the skin a silky touch and a soft feel. Responsibly produced according to ISKO’s holistic vision based on creativity, competence and citizenship, this light and soft fabric molds and moves with the wearer, providing an all-round flattering silhouette and comfortable fit that never feel restrictive.

As part of ISKO’s 25,000+ products, this textile concept also has a certified Environmental Product Declaration (EPD®s) for its Life Cycle Assessment (LCAs), ensuring a full transparency about its environmental impact by providing the water usage and carbon footprint of 1 square meter of fabric. As signatory member of ZDHC Foundation, ISKO also avoids harmful substances and hazardous chemicals in its entire production chain, resulting in safer denim that are good for both people and the planet.

Presenting three different washes – regular and stone wash, as well as dyed –, this fashionable and responsible collection will be available in Italy, Spain and Germany starting from January 2020.