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 TOPIC OF THE SEASON: Responsible Future (c) Premium Exhibitions GmbH
Alina Hahn, Marie Sandmann, Maren Wiebus, Damien Winpenny, Marie-Luise Patzelt
21.11.2019

TOPIC OF THE SEASON: Responsible Future

Sustainability is part of SEEK’s internal make-up and has always been part of the team and community experience. Over 80 sustainable brands make up the brand portfolio, including players like Veja, Dedicated and Kings of Indigo. Experts will be sharing their experiences on this market-defining topic as well, with a host of live podcasts, talks and panel discussions, and will be shaping SEEK’s programme of content.
 
BIG PLAYER: the new SEEK Culture

 

Sustainability is part of SEEK’s internal make-up and has always been part of the team and community experience. Over 80 sustainable brands make up the brand portfolio, including players like Veja, Dedicated and Kings of Indigo. Experts will be sharing their experiences on this market-defining topic as well, with a host of live podcasts, talks and panel discussions, and will be shaping SEEK’s programme of content.
 
BIG PLAYER: the new SEEK Culture

 
SEEK is Europe’s most successful trade show for pop, street and sneaker culture. This is where the key players meet, where the looks of tomorrow are showcased, modelled and retold, where classics are celebrated, authenticity rules the roost and where icons take their positions alongside shooting stars. SEEK is essential participation for anyone looking to curate a modern, youthful and relevant range.

The shift from a niche event to a large trade show is now complete with a new logo and campaign design. SEEK has emerged from its transformation to reveal that its content and visual look are as relevant as ever!  

Together with creative agencies Karl Anders and Haebmau, the SEEK team has been working for weeks on the brand’s new branding. The result: a visual concept with a strong message.

“The handshake is the right imagery and commitment to our stance and that of the SEEK community.”

“SEEK stands for strength and business just as much as for communality and good vibes! ‘Get Along’ articulates a feeling of agreement, of moving forward and getting to grips with things. We all want to shape a positive future for our industry – as partners and by joining forces.”, explains Fashion Director Maren Wiebus.

CREATIVE CONNECTION: Karl Anders and Haebmau
 
The Hamburg-based agency Karl Anders, which was established by Claudia Fischer-Appelt and Lars Kreyenhagen, was commissioned to come up with the creative concept and design language for the logo and campaign.

“With the new look we are entering a new era for SEEK as a brand. Lots of brands have chosen a design using Helvetica in recent years,” says Claudia Fischer-Appelt, Creative Director at Karl Anders. “We are now signalling a clear shift in another direction. Confident, bold and independent. With the logo we are inviting the viewer to play with the linear layout in their head; we are breaking viewing habits, making a statement and revving things up a gear. SEEK, there it is.”
 
The artwork is the result of a process of in-depth debate with the SEEK brand that took place over several weeks both within the team and also with the support of lifestyle agency Haebmau. Workshops, research and analyses ultimately led to a new, strong brand identity. SEEK is focussed on both established and new players and stands for the WE.

“I have known SEEK since it was in its infancy, so to me it was always like a little brother of the large, successful PREMIUM. Quirky and different, always interesting but somehow not quite so imposing,” says Markus Bublitz, Executive Creative Director at Haebmau. “SEEK today is more grown-up, confident and sharper. Thanks to its position in the market, which it has conquered over the years, it no longer needs to please everyone but can afford to be controversial. This can offer space for new, creative ideas.”

SEEK is edgy, clean-cut and unpolished.

We are all about statement design, new classics, denim and sportswear. SEEK is the trade show event for the fashion community. SEEK knows who calls the shots; it boosts sales and is the place for the next generation of decision-makers to get together. Unlike all the others, SEEK is unconventional and the antidote to boring.

Source:

Premium Exhibitions GmbH

BASF Acquires 3D Printing Service Provider Sculpteo © BASF
Clément Moreau, CEO and Co-Founder of Sculpteo
18.11.2019

BASF Acquires 3D Printing Service Provider Sculpteo

  • Acquisition drives market growth
  • Additional sales channel for BASF customers and partners
  • Access to new materials and technologies for customers of BASF and Sculpteo

To continue to expand its position as a leading service provider in the additive manufacturing sector, BASF New Business GmbH has formally agreed to acquire the online 3D printing service provider Sculpteo.

  • Acquisition drives market growth
  • Additional sales channel for BASF customers and partners
  • Access to new materials and technologies for customers of BASF and Sculpteo

To continue to expand its position as a leading service provider in the additive manufacturing sector, BASF New Business GmbH has formally agreed to acquire the online 3D printing service provider Sculpteo. The agreement was signed on November 14, 2019 and is expected to become effective in the next few weeks pending regulatory approval by the relevant authorities. The acquisition of the French 3D printing specialist based in Paris and San Francisco will enable BASF 3D Printing Solutions GmbH, a wholly-owned subsidiary of BASF New Business GmbH, to market and establish new industrial 3D printing materials more quickly. Sculpteo’s management team fully supports the acquisition and will remain in place to provide customers and partners with this expanded service spectrum.

For around a decade already, Sculpteo has operated an online platform with integrated production for the manufacturing of prototypes, individual objects, and serial production components with a range of different additive manufacturing technologies. Customers in various industrial sectors around the world use the Sculpteo service to produce new components rapidly and reliably.

BASF will develop the existing Sculpteo 3D printing platform further into a global network. For customers and partners, BASF 3D Printing Solutions will thus be able to offer an additional channel for marketing their services and expanding their own customer bases.

"Through the acquisition of Sculpteo, we can provide customers and partners with even faster access to our innovative 3D printing solutions. In addition, our customers will benefit from an extended range of services”, explains Dr. Dietmar Bender, Managing Director BASF 3D Printing Solutions. “Together with Sculpteo, we are pursuing our goal of establishing additive manufacturing as a proven technology for industrial mass production", says Bender.

Combining the strengths of both companies will provide Sculpteo's existing customers with access to a more extensive portfolio of 3D printing materials. "We are excited to join the BASF team and thus benefit from BASF’s outstanding R&D to provide our customers with innovative solutions”, says Clément Moreau, CEO and Co-Founder of Sculpteo. Moreau will stay with Sculpteo as CEO.

Beyond this, the Sculpteo Design Studio and BASF’s technical experts will collaborate to be able to support customers in their 3D printing projects from the early planning phase right through to the final printed part. This will enable BASF to offer its customers end-to-end industrial 3D printing solutions.

Source:

BASF Marketing & Communications Manager