From the Sector

• New collaboration of sustainable viscose suppliers formed in China

Digital Printing Zone debuts at Spring Edition
Despite the economic ups and downs in China over the last few years, demand for premium European textiles remains high.
Whether it be premium wool for the flourishing suiting market, ladieswear fabrics, lace & embroidery for high-end domestic brands each with hundreds of stores across the country, innovative yarns & fabrics for the booming sports and activewear sectors, or original pattern designs for the thousands of new online fashion brands, European suppliers remain the go-to option for Chinese buyers looking for quality and style.

As one of the undisputed leaders in the European textile scene, Italy is always a good bellwether of the trends between Europe and China. After a less than stellar 2016, Italy’s fabric exports to the Mainland China and Hong Kong markets grew by 12.4% in the first 10 months of 2017[1]. The expected demand for European brands at Intertextile Shanghai Apparel Fabrics will be most evident in the SalonEurope zone, which features exhibitors from Austria, France, Germany, Italy, Spain, Switzerland, Turkey and the UK, as well as country pavilions & zones from France, Germany, Italy and Turkey.

There is also continuing demand for overseas expertise when it comes to more technical areas such as sustainability and digital printing, solutions to which can be found in the fair’s All About Sustainability area and Digital Printing Zone.

SalonEurope showcases the continent’s full textile expertise
The best of the best from Europe will be on display in this edition’s SalonEurope, with a range of products across the whole textile spectrum on offer. Some of the highlights this edition include:

• Alumo (Switzerland): celebrating its 100-year anniversary this July, Alumo has undertaken a complete refresh of their brand, highlighting the character of their mill in Appenzell, Switzerland that has deep roots in the local textile industry. This edition, they will showcase a renewed collection of luxury shirting fabrics with intricate designs and added functions such as natural stretch and wrinkle-free, and a newly enlarged, never-out-of-stock ‘Sartorial’ collection.
• Hatfil Tekstil Isletmeleri (Turkey): a Turkish-Italian joint venture, they offer a huge range of yarns including eco-friendly options such as organic, BCI and fair trade yarns, as well as cotton, Tencel, Amicor, bamboo, cashmere, modal and other varieties.
• Hohenstein Textile Testing (Germany): offering testing services, OEKO-TEX® services and certifications, the Hohenstein Quality Label and more.
• Ricamificio Paolo Italy SpA (Italy): an embroidery manufacturer, they have developed a new technique using very thin embroideries to produce a lace-like effect, which can also be customised to the customer’s requirements in no more than four weeks. They have also produced a quilt-like fabric suitable for spring / summer garments which is made from materials such as silk organdie, cotton yarn or lurex to produce a shiny effect.
• Teseo Tessitura Serica Di Olmeda SpA (Italy): for their summer 2019 collection, Teseo is inspired by the natural elements with increased attention to sustainability with GOTS-certified bio silk and eco-friendly yarns. New articles are lighter and enriched with yarn-dyes, include jacquard stripes and checks, gauze and devoré bands to add transparency, and more.

New collaboration of sustainable viscose suppliers formed in China
While the textile industry in China still has a long way to go in terms of sustainability, genuine progress is being made at both a government and company level. January of this year saw the implementation of a new environment protection tax, with companies charged for noise, air & water pollution and generating solid waste[2]. Replacing a pollutant discharge fee that had been in place for 40 years, the new tax is set by local governments – with some of the regions suffering from worse pollution setting higher rates – and also incentivises companies with lower emissions.

In another encouraging move, 10 leading global viscose producers in China have come together to form the Collaboration for Sustainable Development of Viscose (CV) to promote the sustainable sourcing and responsible production of viscose. These 10 producers collectively account for over 50% of the world’s viscose staple fibre production, and have partnered with two trade associations to adopt a sustainability roadmap for the viscose industry. Built around credible international sustainability standards and programmes, the CV Roadmap aims to provide guidance to viscose producers on sustainable sourcing and production practices.

The CV collaboration will make its debut appearance in the fair’s All About Sustainability zone, where visitors can learn more about this initiative, as well as sustainable developments in the Chinese textile industry. Apart from an educational programme and garment display area, the zone will also feature a number of exhibitors other than CV.

Digital Printing Zone debuts at Spring Edition
While digital printing is rapidly gaining traction in the global textile industry, this is especially so in China due to its potential to reduce pollution during the production process. Amongst the exhibitors looking to take advantage of this in the fair’s new Digital Printing Zone is MS Italy, a market leader in the design, development and distribution of innovative digital ink-jet printing systems and associated consumables, which serves the high-end, roll-to-roll textile printing and specialty material markets. Also exhibiting is DIGITEX which will introduce the latest digital- and inkjet-printed natural and manmade fabrics.

Apart from digital printing exhibitors, a day-long forum will inform fairgoers on the exciting possibilities of digital printing. Held on day 2 of the fair, the Fast Fashion and Digital Printing Application Forum features sessions on fast fashion technology & trends and digital printing applications. These are followed by a series of discussions on topics such as flexible supply chains, business opportunities created by digital printing and IP protection. The forum also includes a presentation on the findings of a six-month study conducted by Fashion Print, a Chinese publication, for which they visited hundreds of textile companies, printing and dyeing enterprises, as well as their suppliers to produce a research paper on the digital textile printing market and technology.

In addition to Intertextile Shanghai Apparel Fabrics, four other textile fairs also take place at the National Exhibition and Convention Center: Yarn Expo Spring, Intertextile Shanghai Home Textiles – Spring Edition, fashion garment fair CHIC and knitting fair PH Value.

• Intertextile Shanghai Apparel Fabrics – Spring Edition 2018 is co-organised by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; and the China Textile Information Centre. For more details on this fair, please visit: www.intertextileapparel.com. To find out more about all Messe Frankfurt textile fairs worldwide, please visit: www.texpertise-network.com.

[1] http://hk.fashionnetwork.com/news/Italian-textile-industry-back-on-growth-track-in-2017,944760.html
[2] http://www.fibre2fashion.com/news/textile-news/china-imposes-environment-protection-tax-beginning-jan-1-239965-newsdetails.html

• Lectra – ESCP Europe ‘Fashion & Technology’ Chair round-table event hears panelists emphasize the need for fashion companies to embrace Industry 4.0.

Paris, February 27, 2018 – Lectra, the technological partner for companies using fabrics and leather, the French business school ESCP Europe and their joint ‘Fashion & Technology’ Chair explored the impact of Industry 4.0 on fashion’s value chain during a recent insightful round table discussion at ESCP Europe’s London campus.
For the participants Robert Diamond, Founder and CEO, Fernbrook Partners; Dan Hartley, Global Head of Digital Commerce, AllSaints; Laëtitia Hugé, Vice-President, Product Marketing, Lectra; Pierre Mercier, Senior Partner and Managing Director, Boston Consulting Group; and Evelthon Vassilou, CEO, Alison Hayes, there was consensus. Industry 4.0 represents unparalleled opportunities to take the fashion industry forward.

From brand to manufacturer, panelists from across the value chain emphasized the necessity for the industry to embrace the alliance between man and machines to leverage massive benefits, from quicker decision-making to cost-reduction.
Exploring the advantages of Industry 4.0 technology, Evelthon Vassilou commented: “Interpreting the data of what is, and isn’t, selling should help to speed up decisions. You can react very quickly across the entire supply chain, and either stop producing something unsuccessful or ramp up production if successful. Data and data analytics is not sufficient, to succeed this also requires a high degree of trust and integration between retailers and suppliers.”

“It’s about using technology to deliver continuous improvement in everyday business,” said Robert Diamond. “People are not good at making a large volume of repeatable decisions with many different data inputs”. Identifying where machines, and where people, bring value is an important part of embracing Industry 4.0. “If the business decision, or the outcome of the resolution tomorrow, is pretty much the same as what happened yesterday, then there is a chance for machine learning to help improve the situation.”
For Pierre Mercier, technology propelled by Industry 4.0 is disrupting former sources of competitive advantage, “forcing companies to rethink how they want to compete in their respective industries, and how to use data to compete differently. The common denominator in the fashion ecosystem is that everyone is facing the opportunity for a step change and need to figure out where to double down and accelerate their transformation.”

“Agility and flexibility are increasingly important for fashion players. Cutting-edge technology is supporting the fashion industry as it steps into the 4.0 era, ensuring businesses have the right solutions in their own ecosystems, to effectively harness the right data to make the right decisions,” stated Laëtitia Hugé.

At UK fashion brand AllSaints, valuable data harnessed from the net promoter score is paramount for their business. “We take customer feedback very seriously and we use it as a framework for our internal roadmap - from a tech and development point of view, through to design and fit, the customer is at the heart of everything we do,” stated Dan Hartley. In addition, he underlined that using technology across communications “will be huge going forward for AllSaints. From supply chain to store teams, we aim to use a cloud-based system that works within our own eco-system, complementing our agile model.”
The round table was moderated by the co-director of Lectra-ESCP Europe ‘Fashion and Technology’ Chair Valérie Moatti.
 

For buyers that prioritise having the widest range of sourcing options in one place, their best bet is March’s Intertextile Shanghai Apparel Fabrics. Boasting pavilions from Japan, Korea, Pakistan and Taiwan, individual exhibitors from Hong Kong, India, Indonesia and Vietnam, not to mention 2,800-plus Chinese exhibitors, the fair is the largest gathering of Asian suppliers under one roof for the spring / summer sourcing season. To ensure convenience for buyers, international exhibitors are grouped by country or region, while Chinese exhibitors are located in product halls including fabrics for casualwear, functional wear / sportswear, ladieswear, lingerie & swimwear, shirting and suiting, as well as for accessories and denim.

In total, around 3,300 exhibitors will showcase their apparel fabrics and accessories at the fair, with the SalonEurope zone hosting premium suppliers from Europe – including pavilions and zones from France, Germany, Italy and Turkey – while the International Hall also houses other overseas exhibitors from the likes of Argentina, Australia, Peru the US and elsewhere.

Japan Pavilion keeps ‘Banshu-Ori’ tradition alive
Organised by the Japan Fashion Week Organization (JFW), the Japan Pavilion will house 22 exhibitors and also feature a Japan Trend Corner. After the immense popularity of this pavilion with buyers in previous editions, the organisers are in a good position to comment on the trends in the local market. “The now mature Chinese market tends to seek out very different types of products and purchase in smaller batches, which is a world away from the mass-production focus of the past,” JFW commented.

Included in this edition’s Japan Pavilion are three companies from the Nishiwaki region, which is famous for its ‘Banshu-Ori’, or Banshu weave. Banshu-Ori is a yarn-dyed fabric, woven into various patterns, such as checks and stripes, with yarns that are dyed before being woven by weaving machines. This tradition dates back to 1792, and will be showcased by Bon Co Ltd, Ueyama Orimono Corp and Kuwamura Co Ltd at the fair. Bon will showcase a range of new products using this traditional technique, including organic cotton fabrics, paper yarn fabrics and indigo items. Ueyama Orimono, which boasts Japan’s largest dyeing factory in Nishiwaki, designs its own fabrics in Tokyo, and will present cotton, cotton / linen and medium-thin yarn-dyed fabrics at the fair. Kuwamura will showcase fabrics based on 100% yarn-dyed cotton, as well as cotton and cotton-blend materials.

Taiwan Pavilion the place to find innovation
The Taiwan Pavilion, with over 40 participating companies, is a guaranteed source of innovation at the fair, with a number of exhibitors also offering eco-friendly options. Some of the highlights include:

• Keen Ching Industrial: they will have a number of their patented KCC-branded zippers at the fair including a durable double-coil zipper, an invisible zipper with a movable retainer box, a track type water-repellent zipper, a curved metal zipper and more.
• Handseltex Industrial: will showcase a wide range of products including lace, jacquard and mesh, made with the likes of organic cotton and recycled polyester with an eco-friendly production process.
• Paltex: the company’s ‘From Waste to Yarn’ regeneration system involves turning waste fishing nets and plastic bottles from the ocean into polyester and nylon fabrics, membranes and trimmings.
• Superwill: their unique gradient fabric combines specialty yarns and a special knitting process, and features a thickness that decreases from top to bottom. This design allows the fabric to be tailored to different garments.
• Tri Ocean Textile: will feature its own DreamFel® high-performance filament polypropylene yarn which is lightweight, durable and environmentally friendly, and used in sports & outdoor apparel and outdoor furniture.

The Taiwan Pavilion will be full of innovative textile solutions again this edition
The Korea and Pakistan Pavilions round out the Asian offerings. Nearly 60 Korean exhibitors will showcase predominantly manmade, fancy, knitted, acetate woven, tricot, jacquard, faux leather and printed fabrics, as well as lace and embroidery, for ladieswear, while other members will feature fabrics for sportswear and outdoor wear. Those from Pakistan, meanwhile, will feature in the Beyond Denim hall and offer a wide range of denim products.  

In addition to Intertextile Shanghai Apparel Fabrics, four other textile fairs also take place at the National Exhibition and Convention Center: Yarn Expo Spring, Intertextile Shanghai Home Textiles – Spring Edition, fashion garment fair CHIC and knitting fair PH Value.

• Emphasis on Process, Third-party Validation and Outcome-based Testing

ALEXANDRIA, Va., February 16, 2018 —Kansas City, Mo.-based Superior Linen Supply has again achieved Hygienically Clean Healthcare certification, reflecting their commitment to best management practices (BMPs) in laundering as verified by on-site inspection and their capability to produce hygienically clean textiles as quantified by ongoing microbial testing.

The laundry was first certified in 2014. Recertification confirms the organization’s continuing dedication to infection prevention, compliance with recognized industry standards and processing healthcare textiles using BMPs as described in its quality assurance documentation, a focal point for Hygienically Clean inspectors’ evaluation. The independent, third-party inspection must also confirm essential evidence that:

• Employees are properly trained and protected
• Managers understand regulatory requirements
• OSHA-compliant
• Physical plant operates effectively

To achieve certification initially, laundries pass three rounds of outcome-based microbial testing, indicating that their processes are producing Hygienically Clean Healthcare textiles and diminished presence of yeast, mold and harmful bacteria. They also must pass a facility inspection. To maintain their certification, they must pass quarterly testing to ensure that as laundry conditions change, such as water quality, textile fabric composition and wash chemistry, laundered product quality is consistently maintained. Re-inspection occurs every two to three years.

This process eliminates subjectivity by focusing on outcomes and results that verify textiles cleaned in these facilities meet appropriate hygienically clean standards and BMPs for hospitals, surgery centers, medical offices, nursing homes and other medical facilities.

Hygienically Clean Healthcare certification acknowledges laundries’ effectiveness in protecting healthcare operations by verifying quality control procedures in linen, uniform and facility services operations related to the handling of textiles containing blood and other potentially infectious materials.

Certified laundries use processes, chemicals and BMPs acknowledged by the federal Centers for Disease Control and Prevention (CDC), Centers for Medicare and Medicaid Services, Association for the Advancement of Medical Instrumentation, American National Standards Institute and others. Introduced in 2012, Hygienically Clean Healthcare brought to North America the international cleanliness standards for healthcare linens and garments used worldwide by the Certification Association for Professional Textile Services and the European Committee for Standardization.

Objective experts in epidemiology, infection control, nursing and other healthcare professions work with Hygienically Clean launderers to ensure the certification continues to enforce the highest standards for producing clean healthcare textiles.

“Congratulations to Superior Linen Supply on their recertification,” said Joseph Ricci, TRSA president and CEO. “This achievement proves their ongoing commitment to infection prevention and that their laundry takes every step possible to prevent human illness.”

The market for the production of carpet yarn is increasingly evolving towards more demanding processes. However, beyond commodity products, standard plants can no longer fully exploit their advantages. From 20th to 22nd March 2018, Oerlikon Neumag will be presenting an economical alternative in Shanghai in hall W3, booth F03 at the Domotex asia/Chinafloor, the leading floor covering trade fair in the Asia-Pacific region: the BCF plant Sytec One with single-end technology.

If the requirements for the production of BCF yarns increase, for example, from recycled polyester or fine filaments, then this can also lead to higher breakage rates. Highly standardised production plants must then often strike compromises with regard to throughput, quality or cost-efficiency. In such cases, the Sytec One offers a good solution instead of the mostly three-end technology plants for standard processes.

Single-end technology with 98% productivity

This BCF plant works with only one yarn (end) per position, making it ideal for demanding production processes. The reason: when a yarn break occurs only one yarn tears, all other yarns continue to run. This not only simplifies troubleshooting, it also reduces the re-threading time. In addition, less waste is produced. As a result, the productivity of the Sytec One is still over 98% for ten breakages a day, while a plant with three-end technology only reaches around 92%.

Faster processes due to a straight yarn path

In addition, the absolutely straight yarn path of the Sytec One enables significantly higher process speeds of up to 15% in spinning and texturing processes compared to multi-end technologies. Higher total titers of up to 6,000 dtex can also be produced without any problems. The gentle yarn guidance also ensures minimum friction on the individual filaments. This means less yarn breaks and a more stable process.

Optimised key component: spinning pack

Last but not least, the engineers at Oerlikon Neumag have developed a new design for the spinning pack. This central component of every BCF machine significantly influences the yarn quality. The corresponding solution for the Sytec One optimises the polymer flow in the spin pack, thus reducing the polymer dwell time. This leads to shorter product and colour change times and increases the plant efficiency. In addition, the spinning packs were widened so that yarns with up to 500 filaments can now be produced.

The product mix is decisive

In view of these advantages, the single-end Sytec One is recommended for processes with high breakage rates, fine filaments, frequent colour changes or in general when demanding processes take up an increasing share in the business. "The product mix is decisive for the choice of technology," sums up Alfred Czaplinski, Sales Manager BCF at Oerlikon Neumag. "We are happy to advise on the optimal solution and offer both single-end and three-end plant technologies." 

Good business at the Domotex Hanover, Germany

In the run-up to the trade fair, the Domotex Hanover in mid-January was already proving to be a promising harbinger. With four lively trade fair days and contract conclusions in the lower double-digit million euro range, mainly from the European and Asian markets, the order intake for Oerlikon Neumag was very good.

At Milano Unica, as key inspiring article, ILUNA presented an exclusive and elegant lace long dress, created in collaboration with Valery, starting from an all over textronic ultralight lace with a complex organic design completely made of recycled materials, using ROICA™ Eco-Smart family, a world-first range of responsible made premium stretch yarns, demonstrating, once more, how the two leading innovators continue their close partnership to present the most “advanced” and responsible solutions to the market today.

Nevertheless, for ILUNA smart innovation is not just a project even, at its space at Milano Unica visitors will had the opportunity to discover the new collection and also to experience and touch the latest boundaries of lace smart innovations. This season novelties include:

1. Green Label collection, the Iluna dedicated range featuring a new responsible approach in respect of the planet and people, able to deliver innovation, beauty and quality, at 360°. This season, in addition to the all over, jacquard, double jacquard and mesh offer, the line is also featuring  new stretch Galloon laces fully made with GRS certified recycled  materials, including the stretch thanks to the introduction of the unique ROICA™ sustainable yarn part of the ROICA™ Eco-Smart family. 
2. ILUNA is also proud to introduce a worldwide première: Eco- Smart family made of sustainable yarns allover laces made with NAIA cellulosic fiber by Eastmann combined with ROICA™ premium stretch sustainable yarn   realized on warp knitting jacquard looms. A unique innovation, with an interesting look & feel combined with a special softness!  
3. ILUNA has strategically included in all their stretch laces only ROICA™ Eco-Smart family of sustainable yarns since some time. The company is pleased to introduce the latest version of this yarns that are able to deliver 3 functions in one:  premium stretch, sustainability combined with the ROICA™ Colour Perfect family function offering excellent flawless and world unique colour dimensions, homogeneity.
4. For the salon, another première:  in cooperation with ROICA™ and Cupro by Asahi Kasei, Iluna is pleased to introduce ‘Smart Bucket Bag’ as a  special  limited edition gift. In origin, this was a roomy bag shaped like a bucket taller than it is wide with a rounded bottom. It first came to fashion in the 1900's, from a pouch with a string and a hardened bottom. Federica Annovazzi idea started from the traditional shape, but it went way beyond and imade it contemporary by smart materials and manufacturing. A beautifully crafted ‘double face recipe’ made  combining a luxurious Cupro fabric by Infinity with an Iluna stretch Double face Smart Bucket bag lace designed and produced with ROICA™ Eco-Smart family of sustainable yarns. The bag is manufactured exclusively by Made in Carcere a cooperative of women in rehabilitation, so creating a useful social exchange as well as a responsible and smart one. The Made in Carcere brand was founded in 2007, thanks to Luciana Delle Donne, founder of Officina Creativa, a non-profit social cooperative.
5. ILUNA can also boast its new STeP (Sustainable Textile Production) certification by Oeko-Tex, a certification that clarifies and communicates the company’s sustainable production commitment. In addition to this, all products are Oeko-Tex 100 certified.

ILUNA’s newest digital programs:

• ILUNA has created the new e-shop offering its exclusive materials to smaller companies looking for added values as: creativity, innovation, made in Italy and responsibility. 
• The whole collection is also visible online at its web site, previous registration, and orders can be done directly online always aiming to customers care.

Today ILUNA represents the largest European lace producer, and thanks to its journey toward the most contemporary way to innovate that includes responsibility, has also become a reference point in the international market for a lace offer that is beautiful, innovative and responsible at the same time. An alchemy of design and sustainable innovation, the only eco-fashion line that includes lace and stockings, capable of combining ethics and high quality standards with a fashion image of bright and deep colors. 

Lectra, the technological partner for companies using fabrics and leather, is pleased to announce the appointment of Holger Max-Lang as Managing Director of Lectra Central & Eastern Europe region, Russia. Holger Max-Lang is based in Ismaning, near Munich, Germany.

Central & Eastern Europe and Russia is a strategic region for Lectra, offering strong potential in the Group’s main market sectors thanks to: a robust automotive industry; a dynamic furniture industry, especially in Germany and Poland; and a close connection between fashion brands in Germany, Austria, Switzerland and suppliers in Eastern Europe.

Holger Max-Lang will focus on delivering Lectra’s customer-focused strategy to empower fashion & apparel, automotive and furniture businesses to succeed as they embrace Industry 4.0. Anchored in the digitalization of industrial processes, from design to production, Industry 4.0 is redefining how factories are organized; smart and connected, they are driving the value chain, propelling a new digitalized lifecycle for products. 

“The transformation to Industry 4.0 is in full swing: the Industrial Internet of Things, Software as a Service (SaaS), cloud technology, data analyses and data exploitation have become key,” underlines Daniel Harari, Chairman and Chief Executive Officer, Lectra. “Working for Lectra for over 15 years, Holger has a deep experience and knowledge of Lectra’s DNA, and is in a very strong position to support our customers in the digitalization of their processes.”

“Industry 4.0. started in Germany. Therefore, many companies are keen to adopt its principles in our region. Lectra is very well-positioned to support our customers in their transformation,“ says Holger Max-Lang. “In my role, I am looking forward to a growing dialogue with our customers and prospects, to bring them a full understanding of the expertise we have built - and are building. We will leverage this expertise to boost our customers’ competitiveness and generate higher added-value for their businesses.”

Following marketing and sales positions in the IT and automotive industry sectors, Holger joined Lectra Germany in September 2002 as a salesperson for automotive accounts. He then held diverse sales’ roles in the region, including the position of Sales Manager for all Lectra markets in Central & Eastern Europe region, Russia. Since September 2017 Holger has held the role of Business Development Director, Automotive, with the responsibility to develop the leather cutting activity worldwide.

After a successful start to the trade show season for Spring/Summer 2019 at View in Munich this December, the company, which is set to exit insolvency proceedings in spring 2018, is presenting its new collection to the industry. The management team is banking on continuity.

As in previous years, Union Knopf Menswear will be present at all relevant trade shows in Europe: at the Textile Fashion Show in London from 10 to 11 January 2018 at The Business Design Centre, London; at Preview Fabrics & Accessories from 24 to 25 January at Showroom, Nacka strand, Stockholm; at Munich Fabric Start from 30 January to 01 February 2018 at MOC, Lilienthalallee 40 in Munich (Stand H1 A02) as well as at the end-of-season Première Vision from 13 to 15 February 2018 (Stand 4F03/4G04) at the Parc des Expositions in Paris.

Union Knopf Menswear expects to exit insolvency proceedings strengthened and clearly positioned and sincerely appreciates its customers and their continued loyalty through uncertain times.

• Amazon, EasySize, Evo Pricing and Lectra explored diverse uses for customer data during a round table event organized by the ESCP Europe - Lectra ‘Fashion & Technology’ Chair Paris

Lectra, the world leader in integrated technology solutions dedicated to industries using fabrics, leather, technical textiles and composite materials, the French business school ESCP Europe and their joint ‘Fashion & Technology’ Chair examined the multiple ways the fashion industry’s ecosystem can use customer data, during a recent round table event at the start of the fifth Fashion Tech Week in Paris.

Elise Beuriot, senior category leader, EU Luggage, Amazon, Olivier Dancot, VP of data, Lectra, Fabrizio Fantini, founder and CEO, Evo Pricing, and Gulnaz Khusainova, founder and CEO, Easysize, agreed straight away on one key point: the analysis of customer data lends itself to limitless applications along the entire fashion value chain. Its impact is immense, whether in terms of customer satisfaction, competitiveness, revenues or waste limitation.

As early as the design phase, a wealth of data offers many sources of inspiration for stylists. For teams in charge of collections, “complex models allow the analysis of data like online traffic and purchase history in order to design and offer the products that consumers expect, which is a priority for a company obsessed by the customer, like Amazon,” stated Elise Beuriot. For sales, “decisions based on data trigger millions of orders. The impact on the inventory is enormous,” she added.

“Fashion is an industry where unsold items generate a lot of waste. Algorithms and big data analysis can reduce left-overs by anticipating demand several weeks ahead in order to optimize the price and replenishment,” observed Fabrizio Fantini. “Fashion companies who exploit data to inform their decisions become more efficient. They are better armed to protect their margins, but can also sell for less, and potentially reach a larger number of consumers.”

Other IT models aggregate customer data in real time ‘to determine, among hundreds of factors, those which have the biggest influence on buying decisions. Value doesn’t necessarily lie in the volume of data but in the depth of the analyses,’ claimed Gulnaz Khusainova. Easysize is careful that collected data is anonymous, she underlined, because ‘consumers need to keep control of their data, and know how it is used’.
For editors of software dedicated to fashion businesses, and suppliers of cutting machines designed for the clothing industry, “analyzing usage data from our solutions enables the offer to evolve, making each step in the value chain more efficient and perfectly adapted to the needs of the brands, retailers and manufacturers. What is at stake is better quality products, placed on the market as quickly as possible and at a reduced cost,” explained Olivier Dancot.

“It is easy to collect data, but difficult to extract actionable information. Everything hinges on data analysis,” concluded Céline Abecassis-Moedas, professor and co-scientific director of the ‘Fashion & Technology’ Chair and moderator of the round table. “Due to its emotional dimension—from the stylist’s inspiration to the consumer’s desire to buy—fashion is not an industry like others. However, all the components that make up its ecosystem can truly benefit from the judicious exploitation of customer data. Examples discussed this evening illustrate the diversity of what is possible.

• International composites event, for the first time in Seoul
• The first ever French industrial event to take place in South Korea closed its doors last November 3, 2017 after 3 days of intense business

JEC Asia strategic move from Singapore to Seoul really paid off. More than 230 exhibiting companies from Asia, Europe and America were represented on the event that was organized over 3 floors of the COEX Exhibition Center of Seoul. The event registered a record number of 6,271 professional visits from 42 countries, the top visiting countries being South Korea, China, Japan, Taiwan and France.

“The 10th anniversary of JEC Asia marked a real turning point for the composites industry in Asia Pacific. Not only have we gathered the whole composites value chain in one place for 3 days, but we also succeeded to apply our new strategy towards end-users as we have welcomed professionals from composites using industries such as Aerospace, Automotive, Electronic & Electric Equipment, Construction, Sports & Leisure and many more.” comments Ms. Frédérique MUTEL, JEC Group President and CEO. “Based on the outcomes of this session, we have already decided to double the surface of the event on one unique floor to be able to accommodate more exhibitors and innovative parts in 2018”, she adds.

“We very much appreciated the support of local authorities such as the City of Seoul who did it utmost to welcome international attendees and top buyers as well as the Korean Composites Industry in general for its massive participation. Also, we were very proud to host the 12th International Carbon Festival and we believe that our synergies contributed to such a successful event”, says Christian STRASSBURGER, JEC Asia Director.

JEC Asia, International Composites Event, will return in Seoul next November 14-15-16, 2018. www.jeccomposites.com