From the Sector

Major developments:

• Currency-neutral sales up 8% driven by growth in all regions except North America
• Double-digit DTC growth reflects strong adidas sell-through
• Gross margin improves 6.4pp to 51.2%, reflecting healthier inventory levels, reduced discounting, lower sourcing costs and a more favorable business mix
• Operating profit of € 336 million compared to € 60 million in the prior-year period
• Inventories down more than € 1.2 billion versus the prior year to € 4.4 billion
• Top- and bottom-line guidance upgraded on April 16 due to successful start to the year

Full-year outlook
adidas expects revenues to increase at a mid- to high-single-digit rate in 2024
On April 16, adidas upgraded its full-year financial guidance as a result of the better-than-expected performance in the first quarter. adidas now expects currency-neutral revenues to increase at a mid- to high-single-digit rate in 2024 (previously: increase at a mid-single-digit rate). Within this guidance, it is assumed that the remaining Yeezy inventory will be sold on average at cost, resulting in sales of around € 200 million throughout the remainder of the year. This corresponds to a projected total amount of Yeezy-related sales of around € 350 million in FY 2024 (previously: around € 250 million), of which around € 150 million were generated in the first quarter. For its underlying business, adidas remains focused on scaling its successful franchises, introducing new ones, and leveraging its significantly better, broader, and deeper product range. Improved retailer relationships, more impactful marketing initiatives, and the company’s activities around major sports events are also expected to contribute to sales increases throughout 2024.

Outlook impacted by significant currency headwinds
Unfavorable currency effects are projected to weigh significantly on the company’s profitability in 2024. They are expected to continue to adversely impact both reported revenues and the gross margin development in the remainder of the year.

Operating profit of around € 700 million projected
Following the better-than-expected performance in the first quarter, the company also increased its full-year profit guidance on April 16. The company’s operating profit is now expected to reach a level of around € 700 million (previously: to reach a level of around € 500 million). The improved bottom-line guidance includes a contribution of around € 50 million from Yeezy (previously: no Yeezy contribution) related to the drop in Q1. The sale of the remaining Yeezy inventory is assumed to result in no further profit contribution during the remainder of the year.

Texworld Apparel Sourcing Paris opens its doors from 1 to 3 July at Paris Expo Porte de Versailles. More than a thousand exhibitors from the world's major sourcing countries will be offering inspirational sources for building collections for 2025-2026. This season's show will focus on suppliers of innovative products and solutions for high-performance and sustainable fashion.

Yarn in the spotlight
Taking us further upstream in the industry and for the first time at the Parisian trade shows, a pavilion featuring yarn producers will be found at the exhibition. Co-organised with Yarn Expo, a Shanghai show in the Messe Frankfurt galaxy, this dedicated pavilion will feature companies from China, India, Pakistan and Taiwan.

A Leather trends area at Leatherworld, partnerships at Avantex
As in previous summers, this season’s show will bring together all the different aspects of Texworld Apparel Sourcing Paris. Leatherworld, the platform dedicated to leather sourcing, is announcing the return of a South African pavilion. This area will also host a Leather Trends area created and run by Italian publisher Edizioni AF, a specialist in the leather industry. Particular attention will be paid to the design processes and choice of materials used by Italian accessories and footwear manufacturers.

A number of new features are also expected in the Avantex innovations area: Partnerships with the IFA Paris fashion design school, the TCBL association and the TUV Rheinland certification body, which will showcase  solutions in sustainable fashion and textiles, and provide an opportunity to discuss these issues at expert round tables.

Furthermore, the fair will be showcasing Texpertise Econogy, the sustainable economy approach developed by the international Messe Frankfurt group to guide visitors in their sourcing choices. Following its launch in February, the upcoming event will continue to promote sustainability with a number of features and provide a platform for green pioneers.

Companies, designers, architects and agencies worldwide are now invited to submit their products and projects for the German Design Awards 2025. The German Design Awards by the German Design Council honours projects that are pioneering in the German and international design landscape and highlights positive developments in circular design. The award not only makes success visible, but also opens up a network, international reach and additional market opportunities for the award winners. Application deadline is 6 September 2024.
 
Whether digitalisation, AI or circular design - the German Design Award platform reveals the contribution that design can make to the sustainable transformation of the economy. Now more than ever, outstanding design can provide answers to the challenges of our time, focussing on the impact of products and services on the planet and our society - through multi-perspective approaches, sustainable and circular design processes or resource- and environmentally friendly production. The German Design Award has set itself the goal of promoting the diverse transformation tasks of our time through design and providing orientation for others through outstanding examples.

Focus on circular design
Starting this year, companies and designers can submit their projects in an additional category called "Circular Design". This category recognises particularly innovative solutions that implement the current objectives of the circular economy and provide inspiring impulses.

The  international jury of the German Design Awards honours these pioneering design achievements in three main categories: "Excellent Product Design", "Excellent Communications Design" and "Excellent Architecture".

New category
To visualise pioneering developments in architecture through the influence of artificial intelligence and digital design methods, designers and developers can submit projects, service designs and virtual architectures in the "AI in Architecture and Metaverse Space Design" category from this year onwards.

Access to the American market
The German Design Council has entered into an exclusive TV partnership with CBS/Paramount's new US documentary series Europe ByDesign, offering German Design Award winners far-reaching opportunities to position themselves on the US market. You can present your work in the next season of Europe ByDesign, which will be broadcasted in prime time on CBS in the USA as well as streamed worldwide.
 
Important dates at a glance

• Call for entries: 23 April 2024
• Register at the Early Bird price: until 21 June 2024
• Deadline for grant applications: 30 August 2024
• Registration deadline: 6 September 2024
• Jury meeting: 26 and 27 September 2024
• Awards Show: Beginning of February 2025

Using bio-based and bio-degradable, recyclable insulation textiles to sustainably insulate heat and reduce energy consumption and the carbon footprint - the Aachen-based start-up SA-Dynamics has developed a solution for this dream of many building owners together with industrial partners. SA-Dynamics won the second Innovation Award in the "New Technologies on Sustainability & Recycling" category at the leading textile trade fairs Techtextil and Texprocess for this development.

The bio-based recyclable insulation textiles consist of 100 percent bio-based aerogel-fibres. They contain up to 90 percent air, trapped in the nano-pore system of the aerogel-fibres. The bio-based raw material is sustainably sourced and certified. The insulation textiles made from bio-based aerogel fibres are said to insulate the same or even better than synthetic insulating materials of fossil origin like PET, PE or PP and mineral or stone wool.

"By using bio-based aerogels, we are doing away with fossil-based materials and doing something for the environment and climate," explains Maximilian Mohr, Chief Technical Officer (CTO) at SA-Dynamics. "We are thus meeting the regulatory measures of the EU and the governments of many countries for more climate and environmental protection. By using bio-based, recyclable aerogels, we can revolutionise the world of construction.“

The Aachen-based start-up SA-Dynamics is made up of researchers from the Institut für Textiltechnik (ITA) and the Institute of Industrial Furnace Construction and Heat Engineering (IOB) at RWTH Aachen University.

The bio-based aerogel fibres originate from the LIGHT LINING research project of the BIOTEXFUTURE innovation area. The LIGHT LINING research project focussed on sports and outdoor textiles. The research results are transferable to the construction sector.

The Techtextil and Texprocess Innovation Awards ceremony will take place on 23 April 2024 at 12.30 pm in Hall 9.0 in Frankfurt/Main, Germany.

The Supervisory Board of Lenzing AG appointed Dr. Walter Bickel as a member of the Managing Board and Chief Transformation Officer of Lenzing AG with effect from April 15, 2024 until December 31, 2025. The experienced manager will strengthen the Lenzing Managing Board and will be responsible for the further development and implementation of the performance program. Lenzing AG’s existing performance program was successfully initiated by the Managing Board in autumn 2023 and focuses on positive free cash flow, strengthened sales and margin growth, and sustainable cost excellence. The appointment of a separate member of the Managing Board for the performance program underlines its importance for the economic recovery of Lenzing AG and will make a significant contribution to achieving the goals. In addition, this ensures that the existing Managing Board can devote all the necessary resources to its core tasks in sales, operations and finances.

Dr. Walter Bickel is an expert in implementing yield increase programs. He has decades of leadership experience in management consulting and in leading positions in industrial companies. As a member of top management, he has successfully supported comprehensive performance programs at companies such as KUKA, Treofan and Syntegon. At Lenzing, Walter Bickel will further advance and accelerate the performance program, which has already made important contributions to improving earnings, and tap into additional performance improvement potential aiming for a significant sustainable increase of Lenzing’s earning power and competitiveness.

Two new research labs are being built by AkzoNobel at its Sassenheim site in the Netherlands to further propel the company’s product development.

Work is about to start on building a technology center for Powder Coatings, while a new polymer lab has just opened which will develop innovative resin technologies for all the company’s businesses.

The total investment in the Sassenheim site – AkzoNobel’s largest global R&D center – amounts to around €8 million. The facility already houses the biggest R&D teams in Europe for the company’s Decorative Paint and Automotive and Specialty Coatings businesses. The addition of the two new labs will help the company further build on its global reputation for product development focused on providing creative solutions for customers.

The recently opened polymer lab – part of the company’s Research organization – will accommodate 15 scientists. It will mainly focus on the development of more sustainable polymer technologies and new coatings to support AkzoNobel’s ambition to halve carbon emissions across the value chain by 2030.

AkzoNobel employs around 3,000 R&D professionals worldwide in 70 laboratories, with more than €1.25 billion having been spent on research and development over the last five years.

INDA, the Association of the Nonwoven Fabrics Industry, announced three recipients for the INDA Lifetime Service Award and Lifetime Technical Achievement Awards. David Powling, Paul Latten, and Arnold Wilkie are being recognized for their key contributions to the advancement of the nonwovens industry and INDA.

David Powling and Paul Latten will receive their awards at the World of Wipes® (WOW) International Conference, June 18th beginning at 4:30 pm
Arnold Wilkie will receive his award at the RISE® Conference, October 1st at 4:30 pm.

The Award recipients are:

David Powling
David Powling has worked for Kimberly-Clark Corporation for nearly 25 years and has been a contributor to the Wipes Task Force and Technical Committees at INDA and EDANA for over 15 years. Powling served as Chairman of the INDA Wipes Task Force from 2009-2013. His work on these committees include developing the first and second edition of the Flushability Guidance Document (GD) and he was later instrumental in the roll out of the third and fourth edition GDs. Throughout this time, Powling coordinated activities with Kimberly-Clark Corporation to provide critical supporting data, as these flushability test protocols were developed.

Powling has been actively involved in collection studies where he was key in framing the work packages of those studies, collating and analyzing the data, and drafting reports. These collection studies include: Moraga, CA (advisor); Maine – Part #1 and Part #2 (hands-on); Jacksonville (hands-on); and the Northern and Southern California studies in 2023, which combined, was the largest study to date. Powling led the charge in the California study and was personally involved in identifying 1,745 samples.

Powling has been a key technical contributor to the INDA Government Relation efforts that has resulted in labelling regulations in multiple U.S. states. He has also been an active participant in efforts to develop an ISO standard for flushable products.  In this effort, he was a test method sub-team leader during the preparation of the proposed ISO standard responsible for organizing appendices of existing flushability methodologies. Additionally, Powling has been awarded, or has pending, 25+ U.S. patents, including many covering the development of dispersible wet wipes.

Paul Latten
Paul Latten has been an active member of the nonwoven and fiber industries for over 35 years. Most recently he has led innovation at Southeast Nonwovens, commercializing more than 75 new nonwoven products per year. Prior to joining Southeast Nonwovens, Latten held senior leadership positions with Basofil, Consolidated Fibers, Invista, and KoSa (and Trevira and Hoechst Celanese precursors to KoSa.)

Latten has a successful career of reinvigorating company R&D efforts by instilling a focus on customer-centric innovation. He is an inventor of record for a number of patents and pending applications. Latten has given numerous presentations on innovative nonwoven materials, at events such as INDA’s World of Wipes® (WOW) International Conference, RISE® (Research, Innovation & Science for Engineered Fabrics), the VISION International Conference, and the Converting and Bonding (CAB) Conference.

His recent innovations have been diverse in scope and include nonwovens for use in hydrogen fuel cells, moisture detection media, proprietary wipe designs, and natural fiber-based packaging. Aside from new fiber and nonwoven products, Latten has championed process innovation that has resulted in tangible output gains that broadened the market opportunity for his current and prior companies.

Latten’s portfolio of innovations has spanned across the nonwoven markets, often involving wetlaid and drylaid nonwovens. These include materials for moisture detection, synthetic papers, fuel cell cathodes, protective covers for treats, melamine nonwovens for surface treatment, and the development of binder fibers. His work also touched upon disposable hygiene applications entailing dry-laid web containing hollow synthetic fibers to improve absorbent core fluid uptake.

Latten has been a board member of INDA for multiple terms and served as Chairman in 2008-2010. Additionally, he has contributed to many INDA conference planning committees, helping drive the success of these events.

Arnold Wilkie
Arnold Wilkie has a distinguished career in advancing yarn, fiber, and nonwoven technologies since 1970. Since 1988, he has been President and Owner of Hills, Inc. where he has sustained their innovative culture. Wilkie has over 40 patents and applications covering yarns, bicomponent fibers, ultra-fine fibers, nanofibers, dissolvable filaments, meltblown nonwovens, and polymer processing innovations. He established Hills as a leading innovator in bicomponent fiber nonwovens and in the equipment to produce these materials. During Wilkie’s time leading Hills, their pilot capabilities have become well-known and highly regarded for enabling material innovations.

Many of his patents pertain to the development of equipment solutions that enable the production of complex bi- and multi-component fiber structures. These solutions include the method of forming a continuous filament spun-laid web, the method and apparatus for producing polymer fibers and fabrics including multiple polymer components, the method and apparatus for controlling airflow in a fiber extrusion system, and controlling the dissolution of dissolvable polymer components in plural component fibers.

Arnold Wilkie, President, Hills, Inc., earned his bachelor’s degree in Mechanical Engineering from the University of Tennessee and an MBA from the University of West Florida. He is a licensed Professional Engineer in Florida, and has been engaged in the synthetic fibers industry since 1970. The first 17 years were with the Monsanto Company, where he held positions in Fiber Process Engineering, Fiber Product R&D, and Product Management. Since 1988, he has been a majority Owner and President of Hills, Inc., a 52-year-old company located in West Melbourne, Florida, specializing in the development, manufacture, and supply of advanced custom fiber extrusion equipment. Wilkie has been involved with and supported The Nonwovens Institute, since its founding in 1991 as the Nonwovens Cooperative Research Center (NCRC), with Hills joining as a Member in 2001

Indorama Ventures' Combined PET business segment will enter into a consultation process with representatives of site employees to evaluate the possible future for production activities at its PTA (Purified Terephthalic Acid) and PET (Polyethylene terephthalate) plants, located at its integrated production site in Rotterdam, Netherlands.

The evaluation follows a comprehensive review aimed at bolstering the site's competitiveness. However, it occurs amidst notable competitive and macroeconomic challenges, including increasing labor, raw material, and energy costs, alongside the influence of low-cost imports. Structural shifts in the industry are contributing to a growing divergence in raw material expenses between China and Europe, with limited anticipated recovery. Consequently, there is a need to optimize the company's asset portfolio to enhance its position and ensure resilience in response to evolving market dynamics.

Customers will not be affected as Indorama Venture’s extensive global footprint will enable seamless operations leveraging alternative assets.

The company will focus on mitigating negative impact and providing care and support for any affected people.

This update follows the company’s announcement of 'IVL 2.0' earlier in 2024, signaling a new strategic chapter focused on optimizing financial structures, fostering organic growth, and delivering enhanced value to customers through sustainable solutions. The strategic pillars of action involve optimizing asset utilization, driving operational excellence, unlocking portfolio value, and maintaining leadership in core markets.

As of April 1, 2024, Eva Baumann takes over the position of CEO in CHT. Together with Prof. Dr. Klaus Müller, who acts as CFO, she forms the management of the internationally active CHT Group.

Until 2020, Eva Baumann had worked for many years in a leading global company in the chemical industry. She has been part of the CHT Group since January 2020 and, as Group Vice President, has headed the Business Field General Industries at Group level. As CEO, Eva Baumann is now responsible for Marketing, Sales, Corporate Strategy, Human Resources and Sustainability.

Eva Baumann has ambitious plans for the future of the CHT Group: "Together with my management team, I will continue to expand the CHT Group as a successful and profitable specialty chemicals group. We focus on what we have been particularly good at for over 70 years: turning innovative ideas into specialty applications. These ideas help our customers to secure their success and at the same time make a sustainable contribution to development. Our customer proximity and the outstanding quality of our products and services set us apart in the market.

The “Cellulose Fibres Conference 2024” held in Cologne on 13-14 March demonstrated the innovative power of the cellulose fibre industry. Several projects and scale-ups for textiles, hygiene products, construction and packaging showed the growth and bright future of this industry, supported by the policy framework to reduce single-use plastic products, such as the Single Use Plastics Directive (SUPD) in Europe.

40 international speakers presented the latest market trends in their industry and illustrated the innovation potential of cellulose fibres. Leading experts introduced new technologies for the recycling of cellulose-rich raw materials and gave insights into circular economy practices in the fields of textiles, hygiene, construction and packaging. All presentations were followed by exciting panel discussions with active audience participation including numerous questions and comments from the audience in Cologne and online. Once again, the Cellulose Fibres Conference proved to be an excellent networking opportunity to the 214 participants and 23 exhibitors from 27 countries. The annual conference is a unique meeting point for the global cellulose fibre industry.  

For the fourth time, nova-Institute has awarded the “Cellulose Fibre Innovation of the Year” Award at the Cellulose Fibres Conference. The Innovation Award recognises applications and innovations that will lead the way in the industry’s transition to sustainable fibres. Close race between the nominees – “The Straw Flexi-Dress” by DITF & VRETENA (Germany), cellulose textile fibre from unbleached straw pulp, is the winning cellulose fibre innovation 2024, followed by HONEXT (Spain) with the “HONEXT® Board FR-B (B-s1, d0)” from fibre waste from the paper industry, while TreeToTextile (Sweden) with their “New Generation of Bio-based and Resource-efficient Fibre” won third place.

Prior to the event, the conference advisory board had nominated six remarkable innovations for the award. The nominees were neck and neck, when the winners were elected in a live vote by the audience on the first day of the conference.

First place
DITF & VRETENA (Germany): The Straw Flexi-Dress – Design Meets Sustainability
The Flexi-Dress design was inspired by the natural golden colour and silky touch of HighPerCell® (HPC) filaments based on unbleached straw pulp. These cellulose filaments are produced using environmentally friendly spinning technology in a closed-loop production process. The design decisions focused on the emotional connection and attachment to the HPC material to create a local and circular fashion product. The Flexi-Dress is designed as a versatile knitted garment – from work to street – that can be worn as a dress, but can also be split into two pieces – used separately as a top and a straight skirt. The top can also be worn with the V-neck front or back. The HPC textile knit structure was considered important for comfort and emotional properties.

Second place
Honext Material (Spain): HONEXT® Board FR-B (B-s1, d0) – Flame-retardant Board made From Upcycled Fibre Waste From the Paper Industry
HONEXT® FR-B board (B-s1, d0) is a flame-retardant board made from 100 % upcycled industrial waste fibres from the paper industry. Thanks to innovations in biotechnology, paper sludge is upcycled – the previously “worthless” residue from paper making – to create a fully recyclable material, all without the use of resins. This lightweight and easy-to-handle board boasts high mechanical performance and stability, along with low thermal conductivity, making it perfect for various applications in all interior environments where fire safety is a priority. The material is non-toxic, with no added VOCs, ensuring safety for both people and the planet. A sustainable and healthy material for the built environment, it achieves Cradle-to-Cradle Certified GOLD, and Material Health CertificateTM Gold Level version 4.0 with a carbon-negative footprint. Additionally, the product is verified in the Product Environmental Footprint.

Third Place
TreeToTextile (Sweden): A New Generation of Bio-based and Resource-efficient Fibre
TreeToTextile has developed a unique, sustainable and resource efficient fibre that doesn’t exist on the market today. It has a natural dry feel similar to cotton and a semi-dull sheen and high drape like viscose. It is based on cellulose and has the potential to complement or replace cotton, viscose and polyester as a single fibre or in blends, depending on the application.
TreeToTextile Technology™ has a low demand for chemicals, energy and water. According to a third party verified LCA, the TreeToTextile fibre has a climate impact of 0.6 kg CO2 eq/kilo fibre. The fibre is made from bio-based and traceable resources and is biodegradable.

The next conference will be held on 12-13 March 2025.