From the Sector

Baldwin Technology Company Inc. will showcase its key innovative technologies for optimized corrugated high-graphics package printing at the ConneXion virtual expo, taking place from June 1 to 8. In Baldwin’s virtual exhibit, visitors will experience fully automated flexo plate-cleaning systems, an energy-efficient IR (infrared) drying solution and LED-UV curing systems, all of which increase print quality and productivity, with operator safety and sustainability in mind.

Key innovative technologies:

• The FlexoCleanerBrush™, a solution to enhance print quality and improve worker safety in corrugated printing.
• The FlexoCleanPick™, a system designed to automatically remove hickeys—typically caused by paper fibers, dust and ink contamination, and other causes of printing defects—from the plate during the print run without stopping the press or requiring operator skin contact with wash agents.
• The FlexoDry2™, a fully integrated IR drying system, specifically developed for corrugated flexo printing presses, that reduces energy consumption by up to 30 percent over standard IR dryers via the use of patented Diamond IR™ lamps.
• A new generation of LED-UV technology—designed by AMS Spectral UV, a Baldwin Technology company, for wide-format flexo corrugated box printing—represents the latest in solid-state LED curing innovations and offers more than a 50 percent reduction in power consumption, compared to traditional UV systems, in an ultra-compact lamphead that fits at the end of the press or between printing units.

You can register here.

• ANDRITZ receives an additional order for a high-speed spunlace line from Zhejiang Kingsafe, China

International technology Group ANDRITZ has received an order from Zhejiang Kingsafe Hygiene Materials Technology Co., Ltd. in Hezhou, China, to supply a complete new neXline spunlace line. The line is scheduled for installation and start-up during the second quarter of 2022.

This high-capacity spunlace eXcelle line will process either 100% biodegradable fibers or blends of polyester and viscose. It is dedicated to the production of hygiene and medical fabrics. The final products will have fabric weights ranging from 30 to 100 gsm, and the annual production capacity will be up to 18,000 tons.

ANDRITZ will deliver a complete line, from web forming to drying, also integrating two high-speed TT cards, the well-known JetlaceEssentiel hydroentanglement unit and the neXdry through-air dryer equipped with a neXecodry S1 system for energy saving. This combination is becoming the market benchmark for the production of lightweight spunlace fabrics dedicated to the hygiene market.

“We are proud to operate ANDRITZ nonwoven lines, which are very reliable and efficient. It helps us a lot in producing top-of-the-range, nonwoven roll goods, thus enabling us to be recognized as a key player among nonwovens producers worldwide,” says Kingsafe’s president, Mr. Huarong Yan.

Zhejiang Kingsafe Hygiene Materials Technology Co., Ltd., founded in 1987, is one of the largest companies in China producing spunlace and spunbond nonwoven roll goods, with several spunlace lines already in operation. The final products are exported all over the world and used in many fields, such as the medical sector, health care, high-tech agriculture, and high-quality consumer and household products.

The new line is now the ninth spunlace line supplied by ANDRITZ and the third with high-speed TT cards, thus confirming the successful, long-term partnership between ANDRITZ and Zhejiang Kingsafe. The order also proves that the solution provided by ANDRITZ is recognized as the benchmark for production of premium spunlace roll goods and contains the perfect combination for wipes converting machines.

• Huntsman Textile Effects presents range of high-performance solutions for performance apparel

Huntsman Textile Effects, global leader in innovative solutions and environmentally sustainable products, will highlight its extensive end-to-end suite of protection effects and high-performance solutions for performance apparel at the Performance Days Digital Fair Week this May. Huntsman will also deliver a presentation on sustainability, showcasing the top megatrends impacting the textile industry.

With increasing adoption of active lifestyles and outdoor activities, consumers are demanding high-performance, yet comfortable and sustainably-produced sportswear. Consumers are looking for brands that incorporate sustainable processes and principles in their operations.

“The upward trend in the performance apparel segment is spurred on by the demands and evolving needs of consumers; sustainability also remains the top of mind amongst these consumers. At Huntsman, we are delighted to be able showcase our suite of solutions that are high-performing and sustainable, so that mills and brands are better able to meet the fast-changing market needs,” said Dhirendra Gautam, Senior Director – Global Market Strategy and Innovation, Huntsman Textile Effects.

Huntsman’s featured solutions:

• Complete end-to-end systems for protection effects, from pre-treatment to coloration and finishing
• Revolutionary antimicrobial and odor-control solutions from Sciessent - The Agion®, Lava X2® and Active X2® products will be featured at the upcoming show
• HIGH IQ® intelligent effects is a set of brand assurance programs that support accelerated evaporation, water and stain repellence, lasting color and cool comfort, ensuring garments dry quickly for long-lasting comfort

Performance Days Digital Fair Week will take place digitally from May 17-21, 2021. Huntsman will also deliver a presentation on May 18, 2021, at 2 p.m. (CEST) at the Expert Talk session. Titled “Sustainability & Textiles: Being the Change That We Want to See”, the presentation will showcase the megatrends that will define the next five years, and the textile and apparel industries’ quest for more sustainable design, product development, production methods and garment care.

Devan Chemicals recently added two more products to its range of bio-based textile finishes. One being a softener, the other one a quick-dry finish. Both are derived from vegetable oils and are in line with the company’s latest innovations on bio-based chemistry.

Due to the Covid-pandemic, serving as an accelerator for a worldwide green economy, the textile industry is increasingly seeking more sustainable and products fit-for-circular programs. According to McKinsey & Company, the textile industry will experience innovation surrounding sustainably sourced raw materials and bio-based chemical additives to accommodate increasing consumer demand.

Devan launched its first bio-based technology in 2019 and is fully committed to making bio-based versions of their existing textile finishes. ‘We have put ourselves on a mission to be able to extend our Bio-Based range further”, says Sven Ghyselinck, CEO of Devan. “We wanted to make an even bigger impact on circularity than before, therefore we looked into what fabric producers use a lot: softeners and moisture management systems. Only by focusing more on the large volume products, can we support the industry to have a bigger impact on sustainability. After the growing success of our natural antimicrobial BI-OME NTL, we are proud to now introduce our new natural Passerelle line”.

Passerelle Soft NTL is a durable softness technology based on vegetable ingredients. The technology is wash durable and can be used with natural fibres like hemp, cotton, but is also fit for synthetic fibres like rPES, PA. The bio content of the technology is above 85% (ASTM D6866-20).

Passerelle Quick-Dry NTL is a moisture management technology also based on vegetable ingredients. This bio-based finish enables high wicking and evaporation capability which helps to evaporate water/sweat easier and faster. The technology is also > 60% (28 days) biodegradable according to OECD 301B.

Contact restrictions, home office and altered daily lives – our lives in 2020 were radically changed. This was also the case for various sectors of the economy, including the textile and clothing industry. However, with crisis come opportunities and stimuli for change. Under the motto “Still Physical”, manufacturers recount their personal success stories in 2020 – the industry can look forward to a selection of sustainable materials curated exclusively by the PERFORMANCE FORUM Jury. Areas of focus: natural fibers that highlight wellbeing aspects, plant-based materials that make us strong and excite on an emotional level, bio-nylons and bio-based finishings that rethink function. “Still Physical – Your Success Story of 2020” will be on display online as the first of its kind within a trade fair week from 17 to 21 May 2020.

Transformation: Technology first?
The pandemic has forced us into new, primarily digital forms of living and working. Our daily lives are characterised by home offices, home schooling and online meetings. The desire for real, physically perceptible experiences has grown incessantly within the last year. In the same context, people nowadays are strongly driven by technological progress – yet how far can we allow technological change to go and how do we wish to live in the future? Long before the pandemic, the trend towards self-monitoring and control of important bodily functions developed. The sports industry developed tools to measure levels of performance and monitor bodily functions with the goal of enhancing performance. Self-optimisation, body shaping and health promotion have become standard nowadays. Staying healthy and keeping fit are now social imperatives in our performance-oriented society. The pandemic has made us rethink, made us pause – with sustainable function still in focus, yet function needs to be rethought for the future, distancing ourselves from mere performance enhancement, and embracing clothing that facilitates people in feeling good.

Touch & Feel
In a visual, digital world, one sense has been forgotten: the sense of touch. Materials trigger completely different reactions, consciously or unconsciously. Moreover, the surface texture is also decisive in the functionality of a fabric, lending it its unique characteristics. In times of contact restrictions and lockdown, there is a need for a space for emotions, for regeneration and physical wellbeing. This is also reflected in the desire for appropriate apparel that leaves a pleasant sensation on the skin. Lightweight, warm and of a softer nature, plant-based fibers fulfil the desire for comfort and promote wellbeing.

We are physical – we are nature
How will we shape and adapt the post-pandemic textile and apparel industry? The Corona crisis once again reminds us of our existential bond with the natural world. While humanity fights against the spread of a deadly virus with social isolation, one thing is doing well: our planet. It is recovering from all the exhaust gases that are released into the air daily by cars and factories. There is a shift in focus towards taking time out in nature, whether in the form of a morning run, a mountain hike or a yoga session on the grass.

Your success story of 2020
What has touched them? Which experiences have shaped their latest innovations? Does the crisis also present opportunities? The chance for something new, for a rethink, on an even more sustainable, more ecological path? Which highlights, which stories are worth communicating and where did the focus lie in 2020? Various material manufacturers already started to focus on sustainability and the cautious use of resources some time ago. Innovations in the areas of materials and in processing methods are the driving forces of the development towards more sustainability. However, we need to realign all processes and structures in our supply and production chains and adapt them to the needs of a resource-conserving, responsible industry. A pioneering example of such alignment was the decision of PERFORMANCE DAYS to only present sustainable materials at the PERFORMANCE FORUM from the November 2019 trade fair event onwards. Additionally, the setting-up of the new digital sourcing platform “THE LOOP” shows how technology can be implemented aside from material and processing innovations in such a way that our procedures and structures can be adapted to difficult conditions.

Informative & up-to-date: the digital trade fair week from 17 to 21 May 2021
As usual, the highlighted fabrics from the Focus Topic “Still Physical”, which the exhibitors have defined as their personal success stories, will be available shortly on the PERFORMANCE DAYS website highlighting all details and facets.

• Digitale Sommersaison: Neonyt sorgt für Nachhaltigkeit im Streamingprogramm des Frankfurt Fashion Week Studios

Messen, Events und Runways stehen auf hold, digitale Formate halten uns weiter up-to-date – die anhaltend schwierige gesundheitliche Lage sowie die aktuellen Beschlüsse seitens der Bundesregierung hinsichtlich Covid-19 machen den physischen Kick-Off der Frankfurt Fashion Week vom 5. bis 9. Juli 2021 unmöglich. Damit ist auch klar: Es wird diesen Sommer kein Face-to-face für die Neonyt-Community geben. Das neue FFW Studio wird derweil zum digitalen Meeting-Point für alle Fashion-Professionals.

Eine weitere Saison ohne persönliche Begegnungen, Handshake-Deals und ausgelassene Stimmung nach einem erfolgreichen Messetag: Die Sustainable Fashion-Szene muss auch im Sommer 2021 auf eine physische Neonyt verzichten. Aufgrund der andauernden pandemischen Situation und der bundeseinheitlichen Corona-Notbremse findet die neue Frankfurt Fashion Week ausschließlich digital statt – dafür lancieren die Initiatoren, die Messe Frankfurt und die Premium Group, das FFW Studio.

 „Ein spektakuläres Mega-Event, wie die Frankfurt Fashion Week eines ist, verdient einen ebenso spektakulären Kick-Off“, sagt Olaf Schmidt, Vice President Textiles & Textile Technologies, Messe Frankfurt. „Dieser ist uns für Sommer 2021 leider noch nicht vergönnt – davon lässt sich das Team hinter der Frankfurt Fashion Week jedoch nicht unterkriegen. Mit Hochdruck wird an digitalen Komponenten gearbeitet, die das Fashion Week-Feeling überall dorthin bringen, wo sich die Community zu dem Zeitpunkt gerade befindet. Live und on-Demand: Das neue FFW Studio bietet die Möglichkeit, die internationale Fashion-Szene trotz Kontaktbeschränkungen an einem Ort zusammenzubringen und die Textilexpertise unserer Community in die ganze Welt zu streamen.“

 „Stell dir vor, es ist Fashion Week und keiner geht hin – diese Worte habe ich Ende 2020 gehört, als wir bereits zum zweiten Mal eine physische Neonyt absagen mussten“, sagt Thimo Schwenzfeier, Show Director Neonyt. „Damals waren sie wohl eher zur Aufmunterung über die erneute Absage gedacht, heute messe ich ihnen wesentlich mehr Gewicht bei. Nach gut eineinhalb Jahren Veranstaltungsstopp und Zwangspause waren wir alle – das Team und vor allem unsere Cross Sector-Community – mehr als bereit für den großen Auftakt in Frankfurt am Main. Das hat nicht zuletzt der sehr gute Anmeldestand unserer Brands für Sommer 2021 gezeigt. Letztlich geht jedoch die Gesundheit aller vor und daher freuen wir uns auf die digitale Ausgabe der Frankfurt Fashion Week, das FFW Studio, und darauf, den Sustainability-Content und die Expertise unserer Brands und Speaker*innen im Programm zu platzieren.“

Das FFW Studio geht im Juli auf der Frankfurt Fashion Week-Website www.frankfurt.fashion live und wird der zentrale Anlaufpunkt für alle Textil- und Modeprofis, Kreativen, Labels und Fashion Week-Neulinge. Per Livestream wird das internationale Publikum vom 5. bis 9. Juli 2021 über verschiedene Channels das Neueste aus der Fashion-Welt erfahren. Für professionell kuratierten Input und Business-Insights aus der Textil- und Modebranche ist gesorgt. Ganz oben auf der Agenda: die Leitmotive der Frankfurt Fashion Week, Nachhaltigkeit und Digitalisierung. Im Anschluss an den fünftägigen Livestream werden alle Talks, Master Classes, Keynotes und Präsentationen on-Demand zur Verfügung stehen.

 Die digitale Interimssaison lässt die Vision der neuen interdisziplinären Frankfurt Fashion Week Realität werden und verspricht allen Stakeholder*innen Einblicke in zukunftsrelevante Themenbereiche der internationalen Textil- und Modebranche. Das Programm wird gemeinsam mit Partner*innen aus Politik, Handel, Industrie und Medien entwickelt – Future Talks und Deep Dives in die Fashion-Welt werden ergänzt durch die beiden Leit-Konferenzen, der Frankfurt Fashion SDG Summit sowie die EU New Bauhaus Konferenz, die beide erstmals im Rahmen der Frankfurt Fashion Week ausgerichtet werden. Über drei volle Tage hinweg, vom 6. bis 8. Juli, liefert zudem die internationale Neonyt-Konferenz Fashionsustain Impulse und Know-How aus der nachhaltigen Modeszene.

How to recognize truly sustainable fashion? How can responsible recycling of garments and fabrics - as well as new formulas for circular economy - make a difference in fighting the climate emergency? These are just some of the topics addressed during THE TEXTILE LIBRARY CIRCULAR SYMPOSIUM, the open-ended program of virtual meetings with some of the most influential fashion and sustainability experts organized by the Museo del Tessuto di Prato in collaboration with C.L.A.S.S. ecohub.

The museum and the international platform that creates awareness and supports professionals who believe in fashion and sustainable textiles have joined forces to talk not only to fashion enthusiasts but to everyone, and explore a hot and often underestimated topic that involves everyday life. The series of meetings deepens and complements the new section entirely dedicated to circular textiles in the museum's Textile Library.

Like a real symposium, THE TEXTILE LIBRARY CIRCULAR SYMPOSIUM is a conversation arena involving 10 game changers who have been able to innovate not only with high-tech and responsible products and materials but also with new formulas, business models and production systems that respect the planet and people. Among the speakers of the cycle, visionary innovators who generate change at all levels: from the entire production system and beyond to retailers, leading international brands, research companies and communication experts, all the way to the final consumer.

The first appointment is Wednesday, May 13 at 5 pm CEST with the talk THE SUSTAINABLE PERSPECTIVE. True sustainable fashion is a choral and capillary system in which every actor plays a fundamental role. During the meeting, professionals from different fields, from cultural institutions to industrial production, from marketing to retail, will share their perspective on sustainability.

Recycling is the key word in THE SECOND CHANCE, the second meeting scheduled for June 10 h. 5 p.m CEST.

On September 29, also at 5 p.m. CEST, appointment for the talk A TICKET TO FASHION... AND BACK entirely dedicated to the new models of circular economy.

You can register here.

International technology Group ANDRITZ has always been at the forefront in providing innovative and sustainable solutions for the global nonwovens industry. Optimization of resource management, especially reducing the consumption of raw materials and other substances used and also keeping resources in use for as long as possible, are decisive factors in enabling nonwovens producers to offer competitive and sustainable products.

As a world market leader for nonwovens production equipment and services, ANDRITZ offers a full range of products to meet these challenging demands.

Maximizing the evenness of the product across the entire production line is one of the key success factors. The weight profiling product range of ANDRITZ – consisting of ProDynTM and ProWidTM – has been extended by ProWinTM. This new development is the combination of the two existing systems ProDynTM and ProWidTM. It allows nonwovens producers to achieve optimum weight profiling at the crosslapper delivery and increase their process speed by up to 15% at the same time. ProWin combines the long-term process experience and in-depth knowledge ANDRITZ has on needlepunch lines with innovative software to synchronize action across the line. Guillaume Julien, Head of Needlepunch Sales at ANDRITZ Nonwoven, explains,

“We have developed a self-regulating, advanced technology to reduce fiber deposits at the edges of the web and eliminate the “smile” effect across its width. ProWin enables producers to optimize the CV ratio autonomously and precisely while also generating significant fiber savings of up to 10% and increasing production speed. Thus, it also provides a faster ROI.“

When it comes to the spunlace process, a better product quality can be obtained by ensuring that the different equipment units in the production line are consistent with one another. The TT card, the Jetlace hydroentanglement unit, and the neXdry through-air dryer are the perfect combination to obtain premium visual quality and characteristics in the web. For an equivalent amount of fibers, this set-up is designed to produce an even web with significant bulkiness and an excellent MD:CD ratio without impacting the production capacity.

Maximizing performance by minimizing the raw material input and the amount of waste produced is a real driver of cost optimization. This is why ANDRITZ has created and integrated a solution that allows nonwovens producers to retrieve the wasted edges of their spunlace fabric and re-use it as recycled fibers. As a result, roll-good producers can even obtain the same web characteristics as when using virgin fibers, and most importantly, the exact same quality.

ANDRITZ also offers – under the brand Metris – ANDRITZ digital solutions – a variety of several service apps for optimum customer benefit. The Metris Cost Management app is used to track raw material consumption. It is an advanced system aimed at monitoring fiber consumption and allowing in-depth diagnoses to investigate raw material losses and savings grouped by different process areas. Thanks to this Metris application, ANDRITZ customers are able to optimize their system’s consumption of raw materials.

All these innovations are available in ANDRITZ’s technical centers, where ANDRITZ process experts will be glad to welcome customers in order to discuss and define their product expectations.

Oerlikon signs agreement to acquire INglass, a global leader in high precision polymer flow control equipment, to accelerate expansion strategy in polymer processing market

• INglass and its HRSflow Division is a market leader spezialized in hot runner sytems
• Technology is highly complementary to Oerlikon’s existing capabilities in polymer flow control and will expand Oerlikon’s market access
• Acquisition accelerates Oerlikon’s strategy in diversifying its manmade fibers business to expand into the high-growth polymer processing solution market
• Oerlikon renames ‘Manmade Fibers’ Division to ‘Polymer Processing Solutions’
• Acquisition is expected to be completed in the second quarter of 2021

Oerlikon, a leading provider of surface engineering, polymer processing and additive manufacturing, announced today that it has signed an agreement to acquire Italy-headquartered INglass S.p.A. and its innovative hot runner systems technology operating under its market-leading HRSflow business.

The strategic acquisition is a significant step in expanding Oerlikon’s current manmade fibers business into the larger polymer processing market. The acquisition accelerates and enhances existing organic initiatives to diversify and strengthen the company’s core high-precision polymer flow control capabilities, products and services. The completion of the transaction is subject to customary regulatory approvals and is expected by the second quarter of 2021.

To reflect Oerlikon’s expansion into a larger high-growth market, the Manmade Fibers Division will be renamed as Polymer Processing Solutions Division. This division will have two business units: Flow Control Solutions and Manmade Fibers Solutions. The busines unit Flow Control Solutions will combine the expertise of Oerlikon Barmag’s existing gear metering pumps business line and INglass’ HRSflow operations. The business unit Manmade Fibers Solutions will continue to focus on growing the existing chemical fiber machinery and plant engineering business, offering plant solutions for the production of polyester, polypropylene and polyamide.

“Our new Polymer Processing Solutions Division and the acquisition of INglass S.p.A. and its HRSflow business are critical components of Oerlikon Group’s growth strategy. We are accelerating our efforts to drive sustainable organic and inorganic growth in all of our businesses. The acquisition enables new synergy opportunities between both Oerlikon divisions in specific end markets such as automotive. With INglass and its HRSflow operations, we acquire leading suppliers in their markets with proven success of their technologies and services,” said Dr. Roland Fischer, CEO Oerlikon Group.

“We firmly believe that within the Oerlikon Group we can further exploit the potential of our hot runner systems technology and, when combined with the capabilities of Oerlikon Barmag gear metering pumps and their melt distribution engineering competence, will position our business as one of the leading precision flow control specialists for multiple applications in a global growth market”, said Antonio Bortuzzo, CEO of INglass S.p.A.

New business unit offers great growth potential

The Oerlikon Barmag competence brand already offers high precision flow control related components, including a large selection of gear metering pumps for textile and non-textile markets. These highly efficient pumps are used in silicone casting, dynamic mixing and oil spraying for the chemical, paint, polymer processing and automotive industries. This double-digit million CHF business, which has grown in recent years, will be merged with INglass’ HRSflow hot runner technologies under the new business unit Flow Control Solutions. HRSflow’s excellent market access to many OEMs in and outside the automotive industry brings significant growth opportunities.

INglass is a leader in automotive and expanding in other sectors

INglass S.p.A. is an internationally operating successful company established in 1987. Its product portfolio includes hot runners as well as engineering and consultancy services for the advanced development of polymer processing products. INglass’ HRSflow hot runner systems are applied in multiple industries from automotive, consumer goods and household appliances to packaging, waste management, construction and transportation.

INglass is headquartered in San Polo di Piave, Italy, near Venice. 2020 revenues of INglass were approximately CHF 135 million and the acquisition is expected to be immediately accretive to Oerlikon’s margins and cash flows. INglass has more than 1 000 employees and 55 sites worldwide, including production plants in Italy, China and the US. Among these sites are INglass’ newly renovated headquarters and production at its primary location in San Polo di Piave near Venice, Italy. The investment modernized the facilities with automated production, underlining the company’s commitment to sustainability and the environment. The other two modern production sites are in Zhejiang (Hangzhou Province) in China and Michigan (Grand Rapids) in the USA.

Following the integration with Oerlikon Barmag’s gear metering pumps business of about 200 employees in Remscheid, Germany, the new Flow Control Solutions business unit will have round about 1 200 employees.

"We see great potential for growth in our new Flow Control Solutions business unit,” said Georg Stausberg, Polymer Processing Solutions Division CEO and Member of the Executive Committee of the Oerlikon Group. “The businesses form the two core growth pillars and benefit from each other in global market development, in modern and digitized production, and in customer services. We also see potential synergies in R&D by combining existing know-how in the field of polymer processing. New technological solutions between hot runner systems and gear metering pumps are conceivable. We also anticipate collaborating more closely with the Oerlikon Surface Solutions Division, particularly in future mobility applications and functional polymer component solutions for the automotive industry. All in all, we will offer our customers innovative and attractive solutions in the field of polymer processing and high precision flow control components.”

Next steps for further diversification of the division product portfolio are already ongoing

Combining the divisions plant engineering and process know how with expertise on high precision flow control components technologies has a significant impact on product quality in nearly all applications, which opens up a platform for further organic and inorganic growth. "We are closely observing the megatrends in the markets and developing new business models to match. In the area of sustainability, covering topics such as circular economy, the recycling of materials using mechanical and chemical recycling solutions, as well as the handling of new, more environmentally friendly and biodegradable materials, we are on the verge of a breakthrough. We are ready to actively participate in these growth areas,” added Georg Stausberg.

“In realigning the Polymer Processing Solutions Division, Oerlikon will continue to apply our successful recipe of a lean organizational structure to efficiently manage the business. This means clear processes, short decision-making paths and competent teams in a diverse and multicultural organization in which everyone can contribute innovatively to create customer value,” said Georg Stausberg.

• EMMA SCALCON is the winner of the first edition of the IMAGINING SUSTAINABLE FASHION AWARD, an international competition for communication in sustainable fashion.

The award was established in October 2020 by Connecting Cultures and C.L.A.S.S. with the aim of creating new visual imagery and innovative communication models in sustainable fashion. Stylists, photographers, designers, illustrators, artists and other creatives, invited to rethink how to communicate the new generation of values of an ethical and sustainable fashion system, joined the open and international call.

The name of the winner of the IMAGINING SUSTAINABLE FASHION competition was announced during a webinar on March 30th at 4pm led by Giusy Bettoni, CEO of C.L.A.S.S. Eco Hub; Anna Detheridge, President of Connecting  Cultures; Lucy Orta, Chair, Art & the Environment, University of the Arts London; and Dio Kurazawa, Founding Partner of The Bear Scouts.

Born in Padua, Italy, 22 years old, and a student in her second year in Textile & Fashion Design at IAAD - Istituto d'Arte Applicata e Design, Emma Scalcon won the IMAGINING SUSTAINABLE FASHION competition with her project TAKE A WALK ON THE GREEN SIDE, designing communications crafted with strong and impactful images and simple but detailed wording intended for younger consumers to inform them about sustainable fashion issues.

Scalcon ranked first among the finalists selected by a high profile jury composed of:
·   Anna Detheridge, Founder and President, Connecting Cultures
·   Giusy Bettoni, CEO and Founder, C.L.A.S.S.
·   Rita Airaghi, Director, Gianfranco Ferré Foundation
·   Paola Arosio, Head of New Brands & Sustainability Projects, Camera Nazionale della Moda Italiana (The National Chamber for Italian Fashion)
·   Jeanine Ballone, Managing Director, Fashion 4 Development
·   Evie Evangelou, Founder and President, Fashion 4 Development
·   Chiara Luisi, Sustainability Projects Coordinator, Camera Nazionale della Moda Italiana (The National Chamber for Italian Fashion)
·   Sara Kozlowski, Director of Education and Sustainable Strategies, Council of Fashion Designers of America  
·   Dio Kurazawa, Socio fondatore, The Bear Scouts
·   Renata Molho, Founding Partner, The Bear Scouts
·   Lucy Orta, Chair, Art & the Environment, University of the Arts London
·   Stefania Ricci, Director, Museo Salvatore Ferragamo

Emma Scalcon was awarded the €3,000 prize, made possible by the Main Sponsor ROICA™ by Asahi Kasei and by the other sponsors of the project: ECOSENSOR™ by Asahi Kasei - a latest generation fabric collection that promotes responsible innovation with advanced high-tech performance, C.L.A.S.S., and the Greek smart cotton SUPREME GREEN COTTON® by Varvaressos.
 
“It is time to be pioneers in communication and for this we have supported the Imagining Sustainable Fashion Award,” commented Takaaki Kondo, global marketing department manager for ROICA™ by Asahi Kasei, the Main Sponsor of the award. ROICA™ by Asahi Kasei is a high quality stretch fibre with an innovative range of intelligent functions to satisfy every modern wardrobe need for sports, underwear, and fashion. “We believe that together with responsible innovation, communication is the key to bring sustainability to the next level: to inspire, educate, inform and allow both professionals and consumers to make the right choices.”

“The competition is an opportunity to rethink how to communicate the new and different values of an ethical and sustainable fashion system,” explained Anna Detheridge. “I am quite impressed with the results of the competition — the diversity of forms that we received show both an interesting change in sensibility and a practical approach to communicating these values. There is less visual rhetoric and reliance on compelling images and more investment in basic information and a greater variety of narratives.

It is a great pleasure to see the energies from a wealth of young creatives, small businesses, and designers from all over the world with cross-disciplinary interests and a diversity of talents who are ushering in a new culture of design. My heartiest congratulations go to Emma Scalcon".

“I completely agree with Anna's comments on the quality of the work submitted by participants in the competition and together we have renewed our intention to continue IMAGINING SUSTAINABLE FASHION into 2021 with a new edition of the award,” stated Giusy Bettoni. “After this initial experience, we find ourselves even more motivated to explore some of the themes that emerged during the selection process, in particular those regarding the ethics of intellectual and cultural property, a topical issue in an industry like fashion. For this reason, we are already working together on organizing a webinar on this topic with outside specialists, including legal experts.”

 21 Grams, the group comprised of Veronica De Nigris, Serena Paone e Immacolata Esposito, won a special contest open to the public among the finalists selected by the jury, receiving the most votes from Instagram followers on C.L.A.S.S.’s corporate Instagram profile. The media partner for the initiative is Renoon, the leading search tool and data hub for sustainable fashion, a rising start-up of the year, aggregating +190 brands offering sustainable options to consumers.