From the Sector

In occasion of the next edition of Pitti Uomo, Bemberg™ by Asahi Kasei – the unique fiber with a circular economy footprint obtained from cotton linters through a closed-loop process ensuring certified sustainability credentials through its transparent and traceable approach- reveals a very special Bemberg™ fabrics smart range dedicated to premium denimwear.

This has been made possible thanks to the partnership with PureDenim, a leading Italian company whose strategy since 10 years is based on an entire re-design of the production system, inspired by circular economy principles that combines technology and innovative materials in order to offer the highest levels of design, innovation and real responsible values derived from an holistic approach to sustainability.
The “Blue di Cupro” collection is made with seven fabrics made with Bemberg™, either 100% Bemberg™ or in blend with cotton, wool, and it applies the most advanced Pure Denim Technologies. The Blue di cupro fabrics made with Bemberg™ will also be dyed with “Smart Indigo” an indigo dye technology internally produced by PureDenim, through a chemical-free production. The only elements involved are: water, indigo pigments, and electricity. In terms of finishing, fabrics’ looks and performances are enhanced by the “Eco Sonic” ultrasounds finishing technology which brings significant reduction of water used, increased aesthetic features and controlled discoloration. And last but not least every yarn used at PureDenim is protected by NaturalReco® a 100% natural product that completely SUBSTITUTE the use of plastic films that are one of the key causes of microplastic emission for denim application.

“Blue” seems to be the new colour of Bemberg™, in fact, the company in early November 2022 announced, at the Blue Friday initiative by UNESCO's Intergovernmental Oceanographic Commission (IOC), the achievement of the OK biodegradable MARINE certification, which guarantees the biodegradability of its products even in the marine environment, as certified by TÜV AUSTRIA, meaning a lot in the context of microplastics in water issue solutions. This Bemberg™ certification’s achievement comes on top of other key ones such as the INNOVHUB report that confirms Bemberg™ biodegradability in soil without releasing hazardous substances, the RCS by Textile Exchange, and the Oeko-Tex Standard 100 and ISO 14001 corporate certifications.

In view of the easing of pandemic restriction policies in China, the Spring Editions of Intertextile Shanghai Apparel Fabrics, Yarn Expo and Intertextile Shanghai Home Textiles have been moved to the new timeslot of 28 – 30 March 2023. This will allow both local and international fairgoers more time to prepare for their participation, with a higher industry turnout now expected at the three fairs. The fairs will still be located at the National Exhibition and Convention Center in Shanghai where they were originally due to be held from 8 – 10 March.

Discussing the change of dates, Ms Wilmet Shea, Deputy General Manager of Messe Frankfurt (HK) Ltd explained: “After talking to our stakeholders, we believe adjusting the spring show dates to the end of March is the right move. It provides enough time for exhibitors and visitors from local and abroad to plan for the fairs and capitalise on the ample international business opportunities brought by the reopening of China’s border.”

Mey GmbH & Co. KG, a global manufacturer of underwear, nightwear and lingerie based in Germany, is launching the world’s first men’s nightwear with CELLIANT® Viscose, which converts body heat into infrared energy.

Called mey Zzzleepwear - THE NEW SLEEP-LIFE BALANCE, the collection follows the successful debut of the similarly named women’s collection in 2021. It consists of four designs in Indigo available in T-shirts, short pants, long-sleeved shirts and long pants. CELLIANT works by recycling the heat emitted by the body into full-spectrum infrared energy and then returns it to the body. As a result, it increases the supply of oxygen to the cells and promotes a restful sleep.

CELLIANT Viscose was developed by Hologenix®, creators of CELLIANT, a textile-based infrared ingredient brand, and Kelheim Fibres, a leading manufacturer of viscose specialty fibers. CELLIANT Viscose features natural minerals embedded into plant-based fibers and is biodegradable. It provides all the benefits of being a viscose fiber — lightweight, soft, highly breathable, excellent moisture management — as well as the fiber enhancements from CELLIANT infrared technology. In addition, CELLIANT is durable and will not wash out.

Es sind Projekte mit Wirkung in Zeiten des Wandels – das verbindet die Titelträger*innen der Kultur- und Kreativpilot*innen miteinander. Jedes der 32 ausgezeichneten Projekte fokussiert sich darauf, Lösungen zu finden, die eine gesellschaftliche Transformation mit kreativer Kraft gestalten – und dabei unternehmerisch erfolgreich sind. Mit der Auszeichnung würdigt die Bundesregierung bereits zum dreizehnten Mal die innovativsten Unternehmer*innenpersönlichkeiten der Kultur- und Kreativwirtschaft in Deutschland.

Claudia Roth, Staatsministerin für Kultur und Medien, betont, dass für die vollständige Entfaltung des gesellschaftlichen und wirtschaftlichen Potenzials die Kultur- und Kreativwirtschaft in ihrer Arbeit unterstützt und ermutigt werden muss: „Die diesjährigen Titelträger*innen zeigen, dass die Branche gesellschaftliche Verantwortung in all ihren Facetten übernimmt und Lösungen für soziale Missstände bietet. Damit diesen zukunftsweisenden Ideen alle Türen offenstehen, müssen wir den kreativen Köpfen in Deutschland Rückenwind geben und sie auf ihrem unternehmerischen Weg begleiten.“

Trendanalyse 2022: Missionsorientierung der Kultur- und Kreativwirtschaft nimmt zu
Die Wirkungsorientierung der 32 Titelträger*innen ist Ausdruck eines Trends in der Kultur- und Kreativwirtschaft. Das zeigt die Auswertung der 700 Bewerbungen in diesem Jahr, die das inotiv-Netzwerk gemeinsam mit den Zukunftsforscher*innen von Third Wave durchgeführt hat. „Jede siebte Projekt-Einreichung formuliert eine präzise Mission, die immer auch eine klare Weltverbesserungsabsicht beinhaltet. Das jeweilig vorgestellte Projekt belegt die Mission faktisch und konkret. Ein solch ansteigender Verbreitungsgrad aktiver Zukunftsgestaltung kann doch nur Hoffnung stiften!“, sagt Zukunftsforscher Jonas Drechsel.

Die diesjährigen Titelträger*innen mit Fokus Mode und Textilien (alphabetische Auflistung)
Avenir Garment
Mit Avenir Garment will der gebürtige Tunesier Aladin Amiri die Zukunft der Mode mit kreativer Streetwear mitgestalten, sie mit sozialer und ökologischer Nachhaltigkeit paaren und Vorreiter einer Modeindustrie sein, die divers, kreativ und verantwortungsbewusst ist. Sein Ziel ist es, Ressourcen, Beratung und Unterstützung zu bieten, um die Visionen junger Kreativer umzusetzen. Ebenso im Fokus stehen die soziale Verantwortung für Produzent*innen in Tunesien, denen faire Löhne und hohe Arbeitsstandards geboten werden sowie die Möglichkeit für tunesische Kreative, ihre Botschaft nach Deutschland zu bringen. Zudem startet Avenir Garment ein Upcycling-Programm, in dem Künstler*innen aus nicht verkauften Textilien neue Produkte schaffen, die kreativ und einzigartig sind.

Fashion Africa Now
Fashion Africa Now ist ein digitaler Informationsraum und ein zukunftsorientiertes interdisziplinäres Netzwerk für Kreative aus Deutschland und Europa, der afrikanischen Diaspora und Afrika, das mit Stereotypen bricht, BIPoC-Perspektiven Raum gibt und neue Narrative erzählt. Das Team von Fashion Africa Now bringt Kreative, Experten*innen und Unternehmen zusammen und kreiert Ausstellungen, Workshops, Podcasts, Mode-Kooperationen, Veranstaltungen und ein Magazin, das sich auch gesellschaftspolitischen Themen widmet – mit der Vision einer aufklärenden, nachhaltigeren und inklusiven Zukunft in der Kreativ- und Modebranche. Fashion Africa Now schafft Sichtbarkeit für marginalisierte Kreativschaffende und repräsentiert die komplexe und vielfältige Welt des afrikanischen Modedesigns.

FEAT Boddies helpwear
„Ich fühl mich wohl in meiner Haut“: FEAT Boddies helpwear möchte funktionale und dabei optisch ansprechenden Textilien für alle Körper entwickeln, die ihre Träger*innen versteht und dabei sanft zu Haut und Körper ist. Das erste Produkt sind LUGGERS, hautfreundliche Oberschenkelbänder, die lästiges Aneinanderreiben vermeiden. Wichtig ist den Gründerinnen dabei, auf Materialien zu setzen, die die Umwelt schonen. Entsprechend verwenden sie nach Möglichkeit recycelte Materialien und lassen Luggers unter fairen Bedingungen in Europa herstellen.

FettFressHair
In deutschen Friseursalons fallen jährlich ca. 40.000 Kubikmeter Haarschnitt an – oder anders ausgedrückt: 222.222 Badewannen voller Haare. Ein Rohstoff, der weltweit ständig nachwächst und bisher im Restmüll landet, obwohl er eigentlich Gutes für die Umwelt tun könnte. Denn: Haare sind lipophil, lieben also Fett und fressen es förmlich auf. Somit eignen sie sich bestens, um Verunreinigungen im Wasser aufzunehmen. Das macht sich FettFressHair zunutze und baut aus dem anfallenden Haarschnitt innovative Schadstoffsammler in Form von Schlängeln, Matten und Vliesen. Auf diese Weise können sie Öle und andere Verunreinigungen aus allen Gewässern filtern. Die Erkenntnisse des Kieler Teams halfen beispielsweise schon den Einsatzkräften in Lima dabei, bei der Beseitigung der Ölkatastrophe im Januar 2022 effektiv zu reagieren. Über die Nutzung im Wasser hinaus prüft das Team stetig neue Einsatzgebiete. So wird aus Abfall Umweltschutz.

Re-Shirt
Was wäre, wenn man Textilien nur kurzfristig bedrucken könnte? Dann würde bei großen Veranstaltungen viel weniger Textilmüll entstehen und sehr viel Wasser gespart werden – 300 Liter für jedes nicht neu produziertem T-Shirt. Deswegen haben Emmy Schumacher und Anna Hadzelek Re-Shirt entwickelt, die erste temporäre Textildrucktechnik. Damit schlagen die beiden Gründerinnen die Brücke zwischen schnelllebigem Gestaltungsbedürfnis und Ressourcen schonendem Mindset.

Revoltech
LOVR – unter diesem Akronym („lederähnlich, ohne Plastik, vegan, reststoffbasiert“) hat Revoltech ein nachhaltiges Textil entwickelt, das aussieht wie Leder und sich auch so anfühlt. Es ist zudem verformbar und abriebfest sowie biologisch abbaubar und recyclingfähig. Das Beste: LOVR hat einen minimalen ökologischen Fußabdruck, da nur 0,3 Prozent der CO2-Emissionen im Vergleich zur Lederherstellung anfallen und auf Chemikalien und Kunststoffe verzichtet wird. Hergestellt wird die Alternative zum tierischen Produkt aus den Nebenprodukten des deutschen Hanfanbaus und pflanzlichen Zusatzstoffen.

The Japanese textile brand ECOSENSOR™ by Asahi Kasei Advance continues its eco-high tech path and joins ISPO, the influential fashion and textile fair dedicated to sportwear and athleisure-wear, as part of an Asahi Kasei space within the ISPO Brandnew area, presenting its AW 2024/2025 & SS2024 collections, made of high-tech fabrics implementing new-generation values, with the aim of keeping nature, body and mind in harmony.

2022 is a special time for Asahi Kasei as it celebrates its 100th anniversary. This year at ISPO Munich (28-30^th November), Asahi Kasei Group present its innovation world featuring three of its brands: ECOSENSOR™, ROICA™ and RespiGard™.
 
ECOSENSOR™ presents 47 new references that meet the needs of the contemporary consumer, such as durability, wellbeing and performance. Being capable of combining active climate control, exquisite touch, lightness and comfort with sustainable values, ECOSENSOR™ stands out as a unique eco-high-tech performance proposition in its market. The collection covers the different market applications with 3 items for INNERWEAR, 1 for OUTERWEAR, 13 for SPORT KNIT and 30 for SPORT WOVENS.

New this season is the application of the RespiGard™ by Polypore unique membrane designed for outdoor apparel. Its innovative pore structure is too small for water droplets to penetrate but features high porosity that allows for airflow and moisture evaporation.

In order to show at best the performances and possible applications of the fabrics made with RespiGard™, ECOSENSOR™ will feature at its ISPO space an ad hoc created outfit by the outerwear brand.

Furthermore, the majority of ECOSENSOR™ fabrics are made with sustainable ingredients which are certified by international certifications such as GRS and RCS through a traceable and transparent production process and supply chain.  100% of the stretch articles (representing 35% of the collection) are made with ROICA™ EF by Asahi Kasei, the recycled stretch yarn made from pre-consumer materials. Even the dyeing and finishing phases - key moments for performancewear - have been certified by international labels such as bluesign® or OEKO-TEX® Standard 100.

Iluna Group is back at MarediModa (November 8-10), the international fair dedicated to fabrics and accessories for the beachwear, underwear and athleisure sectors, to present its latest innovations, with a focus on a new beachwear sets able to combine aesthetic research and environmental responsibility.

In terms of aesthetic innovation, exploration continues with matchy pareos and allovers, double laces with colorful charmeuses and multicolour laces enriched with iridescent effects (Lurex). A novelty of this season is the new double face printing on polyamide with a high sea fastness and iridescent effects on GRS-certified tulle.

The GRS certified Green Label collection uses Renycle® and Q-NOVA®, both GRS-certified pre-consumer recycled polyamide yarns in addition to the recycled stretch ROICA™ EF by Asahi Kasei.

The BIOLINE embraces the circular economy and presents proposals containing Amni Soul Eco® and ROICA™ V550. Moreover, the continuous path through the new dimension of responsibility continues in several directions: experiments with 16 different natural dyestuffs; and continued investment in technologies that can ensure significant savings in water and energy consumption, including GREENDROP, the new GOTS-certified digital pigment printing system.

Piattaforma Sistema Formativo Moda Ente del Terzo Settore renews its commitment in the field of responsible, eco-friendly fashion with a new ad hoc initiative for Fashion Graduate Italia: FASHION SCHOOLS FOR DESIGN - DRIVEN SUSTAINABLE INNOVATION. The project has been set up in a partnership and with the support of C.L.A.S.S. (Creativity, Lifestyle And Sustainable Synergy).

The project “Fashion Schools for Design - Driven Sustainable Innovation” is presented at the eighth edition of the event organised by Piattaforma Sistema Formativo Moda, staged from 3 to 5 November at BASE Milano.

Embracing the theme of this edition of Fashion Graduate Italia, “Sustainable Innovation”, Piattaforma Moda has invited students from fashion schools, academies and associated institutes to participate in a training course regarding the planning and creation of an outfit in compliance with a responsible fashion approach: starting with the design, including the choice of sustainable materials supplied by some of the hub’s partner companies, and also involving a look at the communication strategy for the project.
To create their looks, the selected students followed two training courses organised by C.L.A.S.S.: “Introduction to next-generation Fashion” and “Introduction to smart ingredients”. These courses covered the values of next-generation fashion (integrating sustainability with design and innovation) and the characteristics of innovative and sustainable materials to produce the outfits.
 
The development process of the 11 final looks was followed in person by creative director Olivia Spinelli - Coordination and Creative Direction at IED Moda Milano and member of the Artistic Committee of FGI 2022 - and by tutor Camilla Carrara - founder and zero-waste designer of ZEROBARRACENTO -, the project coordinator of C.L.A.S.S.

The partners of C.L.A.S.S. that contributed by supplying their materials are: Berto, Brunello, Iluna Group, Re.VerSo™ by A. Stelloni Collection by Mapel and Tessitura Grisotto;  IED - European Institute of Design and ZEROBARRACENTO also gave support in the implementation of the initiative.

Inspired by this innate desire to experience nature and a shared vision, adidas TERREX has teamed up with fashion-forward Japanese outdoor label and wander on a collection that will take hikers from city centre to mountain top (and back again) in style.

Since its inception, adidas TERREX has focused on providing people with the clothing and apparel they need to realize their individual goals in the outdoors and enjoy the benefits of nature.

Tokyo designers Keita Ikeuchi and Mihoko Mori, meanwhile, launched their own outdoor label and wander in 2011 to bring more creativity to outdoors wear. By pairing high-fashion design with the practical requirements needed for adventure, theirs is a modern approach to apparel that works both in the wild, and on the streets.  

Together, adidas TERREX and and wander have collaborated on a multi-seasonal collection that ties these philosophies together to help people enjoy more outdoors experiences.

With a striking visual update, the lightweight TERREX Free Hiker 2 offers grip on a range of surfaces, and a responsive BOOST midsole that delivers incredible energy return. With a breathable upper and a sock-like fit that adapts to every step, this supportive shoe made in part with Parley Ocean Plastic is ready for adventure, anywhere.

With the TERREX Free Hiker 2 taking care of the feet, the TERREX XPLORIC and wander COLD.RDY Down Jacket is a functional essential with eye-catching design. COLD.RDY insulating material help keep the warmth in, while prominent TERREX x and wander reflective prints on the jacket and detachable hood help it stand out. With an array of pockets and adjustable features for the right fit, this versatile jacket’s natural habitat is everywhere. It’s also made in part with recycled materials.

adidas TERREX x and wander graphics and reflective detailing have been worked into the rest of an adventure-ready outdoor clothing collection that also includes a TERREX Fleece Jacket, loose-fit unisex TERREX Graphics Hoody and TERREX Pants.

Also available in the adidas TERREX x and wander collection are breathable Merino Wool Hiking Socks made with COLD.RDY technology for snug hiking , a quilted Winterized Bucket Hat, and a lightweight AERO.RDY Hiking Backpack that is loaded with features to look after outdoor essentials.

Madewell has created a denim style using bluesign® APPROVED ISKO fabrics, prioritizing sustainability in the production of a pair of women’s denim jeans. The jeans are made with ISKO’s fabrics that are dyed and finished with bluesign® APPROVED chemical products and produced in a resource-conserving way with a minimum impact on people and the environment. ISKO’s Reform™ technology, one of the denim ingredient brand’s most successful patented stretch innovations, has obtained bluesign® APPROVED status, which is a unique challenge for a denim mill.

The bluesign® APPROVED label is awarded only to the bluesign® SYSTEM PARTNER manufacturers that meet the strict safety and environmental requirements of the bluesign® CRITERIA, such as ensuring production sites are safe for workers, reducing CO2e emissions and water consumption, as well as avoiding hazardous substances in production among many others.

Within the scope of the United Nations Economic Commission for Europe (UNECE) initiative “The Sustainability Pledge”, to improve transparency and traceability for sustainable garment and footwear supply chains, the Swiss company Haelixa traces Egyptian cotton from the source up to premium shirts.

The UNECE and United Nations Centre for Trade Facilitation and Electronic Business (UN/CEFACT) has been developing over the period 2019-2022 policy recommendations, implementation guidelines, a call to action, and a traceability toolbox including blockchain and DNA tracing solutions, which has been implemented in few different textile supply chains. Haelixa is part of the group of experts that develops such policy recommendations and conducts projects with key industry players to set traceability benchmarks and later develop them into standards.

Fashion brands are often responsible for complex global value chains and traceability is the needed tool to enable trust, transparency and credible sustainability. The magnitude of the supply chain traceability challenge can be overwhelming for brands, but the UNECE initiative framework facilitates the alignment with suppliers, provides the necessary guidance and the needed tools, with Haelixa as physical traceability provider.

To make the premium shirts traceable, Haelixa has developed a DNA marker to label the raw material, premium Egyptian cotton. The DNA marker has been applied as fine spray to GIZA 96 lint cotton in Borg Al Arab, Egypt and used to produce the finest fabric by Swiss manufacturer Weba. Once applied to the fibers, Haelixa’s DNA markers stay safely embedded into the material and withstand the industrial processing, ensuring traceability from the source until the finished garment. Samples of lint cotton, yarn, and fabric at different steps were verified with a test based on PCR, and the correct DNA marker was detected, thereby enabling the identification of the premium product, of its origin and the specific supply chain. The forensic data obtained were recorded on a blockchain system provided by UNECE. The marked fabric was used to make Hugo Boss cotton dress shirts. As one of the leading premium fashion brands and partner to the UNECE project, Hugo Boss is responsible for a complex global value chain and strives for high sustainability standards and is looking at traceability options.

“In cases like this one, where the material is of the highest quality and the product is shipped from one facility to another for premium processing, adding physical traceability is critical to ensure that the origin, quality and processing claims can be backed up" says Gediminas Mikutis, CTO and co-founder at Haelixa.

Maria Teresa Pisani, Economic Affairs Officer and Project Lead at UNECE, emphasized: “Traceability and transparency are crucial elements to protect environmental, social, and human rights along global value chains. At UNECE, we aim to enhance traceability approaches by exploring new and innovative solutions that help identify and address negative impacts in the fashion industry.”