From the Sector

Avery Dennison, a global leader in innovation, materials science, branding and manufacturing, and Shenzhou International Holdings Ltd., one of the world’s largest vertically-integrated knitwear manufacturers, hosted a grand opening event for the launch of ADX Lab Ningbo, an experience hub co-created by the two innovators, located in Ningbo, China.

Themed “Newness is the Name of Your Game,” the opening event brought together leading global apparel and footwear brands. Offering a bespoke lab experience, an insightful seminar, and a plant tour, Avery Dennison shared the cutting-edge fashion trends for seasons ahead and launched new design concepts and solutions. Industry stakeholders saw how ADX Lab Ningbo empowers global apparel and footwear brands with Avery Dennison’s end-to-end solutions, bringing their innovative ideas to life, telling their brands’ story, and helping them create cutting-edge, diverse products.

ADX, which stands for “Avery Dennison Experience,” offers a future-focused platform for apparel industry stakeholders to see innovative technology, materials and solutions, and explore how these breakthrough technologies can be put into development. At ADX Labs, Avery Dennison engages apparel and footwear brands around the globe, co-creating the next breakthrough solutions. ADX Labs will launch new collections and solutions biannually across digital production techniques, external embellishments, packaging, automation and more. The newly-launched ADX Lab Ningbo is Avery Dennison’s fourth ADX Lab across the globe, joining the innovation and experience hubs in Norway, Italy, and Panyu, China. Avery Dennison will expand its hub in the USA in January next year.

During the ADX Lab Ningbo launch event, Avery Dennison’s revealed its newest portfolio for external embellishments. The collection was inspired by seasonal trends and featured sustainable production techniques, materials and designs. From larger graphics to small details, different materials and technology were juxtaposed and brought to life in novel ways. The results are over 90 bespoke graphic technique combinations – covering heat transfer labels, woven, embroideries and more, spanning performance, lifestyle and team sports.

“Avery Dennison joined forces with Shenzhou International to introduce a broader vision for innovation to our global customers to help apparel and footwear brands stay ahead of industry trends and, ultimately, achieve their business goals,” said Michael Barton, vice president and general manager, global commercial, apparel solutions, Avery Dennison. “We believe that inspiration and innovation should never be limited by geographic location. Therefore, virtual experiences will be available at the ADX Lab Ningbo starting July 30. Our customers can be inspired by this immersive experience from the comfort of their own homes.”

“The partnership between Avery Dennison and Shenzhou International can be traced back to 2005. Over the past 16 years, the innovation driven by this important partnership has allowed both corporations to expand the scope of services in our businesses. By incorporating innovation throughout the process to product offerings, our customers are empowered to scale their businesses in more creative, diverse and personalized ways,” said Ally Feng, vice president and general manager, Greater China, Avery Dennison RBIS. “The launch of the ADX Lab Ningbo is another momentous step forward in our joint pursuit to drive innovation for the industry. Moving forward, we will continue to work together closely to serve the needs of apparel and footwear brands around the world, accelerating innovation and shaping the future of the industry at large.”

Dibella's long-standing forwarding partner Hamacher was taken over by the sustainably committed logistics specialist Heppner at the end of 2018. The new constellation takes Dibella another step further in terms of climate-neutral transport: the logistics company, which originates from France, focuses on the environmentally friendly transport of goods and is investing heavily in a carbon dioxide-neutral vehicle fleet.

"With our first sustainability report, we introduced the monitoring of our carbon dioxide emissions. It turned out that the transport of our textiles produces the most climate gases. We have therefore consistently switched to sea freight and almost without exception do not ship goods by air. However, we still see a need for optimisation from the port of Rotterdam to the customer or to our warehouse. After the takeover of our long-standing forwarding partner Hamacher by the logistics specialist Heppner, there is now a breath of fresh air in our climate-friendly delivery initiative. The company is committed to environmentally friendly transports and a low-emission vehicle fleet. Together we now want to look for solutions to make the "last miles" of our deliveries climate gas neutral," says Ralf Hellmann, Managing Director of Dibella.

Departure into a clean future
Spedition Heppner, with its origins in Alsace, is a family-owned company with worldwide operations and 3,320 employees handling more than 72 million freight items annually. More than a decade ago, the logistics specialist began recording the carbon dioxide emissions released by its fleet of vehicles and steadily reducing them by switching to environmentally friendly energy sources. With a mix of gas, bio-fuel and electric drive, the discharge of greenhouse gases caused by the company's trucks is to be reduced by twenty percent by the year 2025. By 2050, the entire fleet should be diesel-free. To achieve a carbon dioxide-neutral footprint, Heppner is also testing hybrid forms of transport (rail, inland waterways, truck) as well as alternative delivery options (cargo bike).

Hexcel, a global leader in advanced composites technologies, announces the successful maiden flight of a lightweight camera drone, developed using Hexcel HexPly® carbon fiber prepregs. The composite drone was developed by a team of students from the University of Applied Sciences Upper Austria in Wels with composite materials supplied by Hexcel Neumarkt in Austria.

A team of six students in the university’s lightweight construction and composite materials course was responsible for the complete design, engineering, and manufacture of the camera drone over a period of 18 months. Hexcel materials and optimization of the composite engineering enabled the team to reduce the composite structural mass by an impressive 42% compared to similar drones.

Hexcel Neumarkt was one of eight industrial partners supporting the university team throughout the project, providing all carbon fiber prepreg materials used for the drone’s landing gear as well as the fuselage. The ultra-lightweight 32g landing gear was laid up and cured in the press, whereas the fuselage was autoclave cured by the student team using Hexcel HexPly M901 and HexPly M78.1 prepreg resin systems with a combination of woven and unidirectional carbon fiber reinforcements.

With the development of Unmanned Aerial Vehicles (UAV) as a key emerging market and innovation space in the transportation sector, Hexcel’s collaboration with the University of Applied Sciences Upper Austria team not only creates an important link with the next generation of lightweight composite engineers but also highlights the weight saving and structural benefits of Hexcel composite material solutions.

"The massive weight saving achieved with their updated version of the camera drone is a fantastic achievement by the student team," said Michael Rabl, Dean of FH Wels of the Upper Austria University of Applied Sciences. "The joint study not only illustrates the wide range of complex and innovative composite techniques present in the drone sector but also presents the opportunities that exist for further development in the wider Urban Air Mobility (UAM) and aerospace composites markets.”

Hexcel congratulates the project team which includes Lukas Weninger, Karl-Heinz Schneider, Jakob Schlosser, Matthias Thon, Marla Unter, and Simone Hartl on an exceptional piece of lightweight composite design and thanks them for showcasing the contribution of Hexcel materials with a presentation and drone flight. Johanna Arndt, research and technology group leader at Hexcel Neumarkt, said, “It was a great pleasure to work with the team who were very cooperative and self-motivated to succeed. Watching the drone just fly around the Neumarkt plant was just great.”

Hexcel manufactures a complete range of carbon fibers, dry carbon UD tapes, specialty reinforcements, prepregs, and honeycomb core materials, providing customized manufacturing options for new UAM applications that combine aerospace reliability with the high-rate production required. Hexcel composite materials are the ideal solution for the lightest and most efficient cost-competitive transportation vehicles of the future.

Circular fashion and textile technology group Infinited Fiber Company has secured investments totaling 30 million euros in its latest financing round completed on June 30. The round also brought Infinited Fiber Company new investors, including sportswear company adidas, Invest FWD A/S, which is BESTSELLER’s investment arm for sustainable fashion, and investment company Security Trading Oy. Among the existing investors contributing to this round of financing were fashion retailer H&M Group, who was the lead investor, investment company Nidoco AB, and Sateri, the world’s largest viscose producer and a member of the RGE group of companies.

This securement of new funding follows Infinited Fiber Company’s April announcement of plans to build a flagship factory in Finland in response to the strong growth in demand from global fashion and textile brands for its regenerated textile fiber Infinna™. The factory, which will use household textile waste as raw material, is expected to be operational in 2024 and to have an annual production capacity of 30,000 metric tons. The new funding enables Infinited Fiber Company to carry out the work needed to prepare for the flagship factory investment and to increase production at its pilot facilities in the years leading to 2024.

“We are really happy to welcome our new investors and grateful for the continued support from our older investors,” said Infinited Fiber Company co-founder and CEO Petri Alava. “These new investments enable us to proceed at full speed with the pre-engineering, environmental permits, and the recruitment of the skilled professionals needed to take our flagship project forward. We can now also boost production at our pilot facilities so that we can better serve our existing customers and grow our customer-base in preparation for both our flagship factory and for the future licensees of our technology.”

H&M Group is one of Infinited Fiber Company’s earliest investors. They first invested in Infinited Fiber Company in 2019.

H&M Group has also signed a multiyear sales deal with Infinited Fiber Company to secure its access to agreed amounts of Infinna from the planned flagship factory.

New investor BESTSELLER has struck a similar sales deal with Infinited Fiber Company.

In addition to strong interest by global fashion leaders, the technology has significant promise for major textile fiber producers. Allen Zhang, President of Sateri, said: “Sateri is excited to continue to invest in and collaborate with Infinited Fiber Company as part of our long-term commitment towards closed-loop, circular and climate-positive cellulosic fibers. This financing round marks a major milestone for our collaboration in scaling up next-generation fiber solutions.”

Infinited Fiber Company’s flagship plant preparations are also proceeding on other fronts. Several Nordic and international investment banks have given Infinited Fiber Company proposals on the financing options for the investment.

Infinited Fiber Company’s technology turns cellulose-based raw materials, like cotton-rich textile waste, into Infinna, a unique, premium-quality regenerated textile fiber with the natural, soft look and feel of cotton. Infinna is biodegradable and contains no microplastics, and at the end of their life, garments made with it can be recycled in the same process together with other textile waste.

Marabu is one of the first ink manufacturers to achieve climate neutrality. All Marabu Business Units will, where possible, make a specific contribution to achieve the 17 United Nations Sustainable Development Goals (SDGs) with PROJECT GREEN and therefore participate in the Green Deal.

"We are safeguarding the future of the next generations and are proud that we have managed to be a climate neutral company from July 2021 with the Tamm and Bietigheim sites. All our products, whether printing inks or creative colours, are climate neutral, too," explains York Boeder, CEO Executive Committee. "Our so-called PROJECT GREEN combines all measures that are taking us on our journey to climate neutrality. Climate protection is a particular concern for us, to which we have made a binding commitment within the scope of an extensive sustainability strategy. In accordance with our Marabu Green Deal, we avoid and reduce emissions wherever possible, e. g. by using green electricity, energy-saving schemes, mobility concepts or environmentally friendly materials. We offset all unavoidable CO2 emissions by supporting internationally certified climate protection projects. We are continually implementing measures to improve our carbon footprint and update them annually to make their success measurable. We have therefore set ourselves the active goal of reducing our CO2 emissions by another 25 % by 2030."

For decades, Marabu has invested in the research and development of safe production processes, environmentally friendly products, and clean technologies with the aim of preserving the natural environment. Marabu has worked with Climate Partner to analyse all the CO2 emissions from the sites in Tamm and Bietigheim and determine its carbon footprint. Including all product-related factors such as raw materials and logistics, Marabu currently generates approx. 18,500 tons of unavoidable CO2 emissions. This value is the positive result of a number of climate-friendly measures pursued by Marabu, such as the early switch to green electricity in 2007.

Marabu's main activities to avoid and reduce CO2 emissions:

• Energy - Switching to green electricity from hydropower
• Mobility - Migration of the company's vehicles to electric and hybrid cars as well as in e-charging stations
• Production - Use of renewable energies and resource-efficient production processes
• Raw materials - Replacing critical substances with environmentally friendly alternatives for new and existing products
• Transporting - Climate-neutral freight carriers and lower-emission transport methods like shipping or road transport replace air freight wherever possible
• Product technology - Modern, low-emission products

• New high-capacity line enables diversification to meet growing demand

Avgol, a global leader in the manufacture of high performance non-woven fabric solutions, has announced it is investing in a new high-speed, high-capacity flexible multiple beam production line at its facility in Uzlovaya, Russia.

“The addition of this new line enables us to have greater production capacity for growing regional markets and support the release of new Avgol technologies,” said Tommi Bjornman, CEO of Avgol.
“Serving the growing baby diaper, adult incontinence and feminine hygiene markets along with satisfying sustained demand for meltblown filtration and medical materials, this investment enables Avgol to deliver an improved degree of service across the entire area while consolidating and strengthening our existing position,” he said.

Avgol, an Indorama Ventures Limited company, leads the global hygiene market with the most comprehensive range of ultra-lightweight spun-melt nonwoven fabrics. This new line at the company’s Uzlovaya facility, in the Tula Oblast region of Russia, will see Avgol investing in new Reicofil 5 (RF5) technology. The third line for this location will include biocomponent and corresponding high-loft capabilities thus producing materials for applications that meet the needs of upper tier products for Hygiene customers.

As part of the investment, Avgol is including new capacity for meltblown production with a dedicated line, ensuring a continuous supply of this critical material for the region. One other aspect of the investment, and a new inhouse capability for Avgol, includes the addition of cutting-edge lamination capabilities. These capabilities will allow Avgol to offer enhanced performance products into the existing markets the company serves, as well as allowing the company to explore new opportunities in other markets. “The RF5 line, meltblown line and lamination capabilities will provide us a powerful set of platforms as a base from which to provide high-value products for our customers,” said Mr. Bjornman.  “It will enable us to further diversify the Avgol innovation portfolio while remaining true to our roots.”

Mr. Bjornman further commented that the investment will also significantly support further sustainable product development in Avgol, under its innovative FIT™ (Forward Innovative Thinking) strategy. “Avgol is committed to the future of nonwoven fabrics with a particular focus on bringing polyolefins forward as viable resins in single use articles,” he said. “We are excited to bring new assets, new capabilities, and new technologies that will challenge customer expectations of the nonwoven fabric industry.” This investment will move the Russian production facility to the second largest site for Avgol (the largest facility remains the Mocksville site in North Carolina, USA).

Reorganization follows record quarter and additional investment as eCommerce continues to thrive

Fresh Relevance, the versatile personalization and decision engine, today announced the launch of a new customer department to support a growing customer base of more than 500 websites, including major brands in the UK, Nordics and US. The launch follows a record quarter and additional investment from Foresight Group to drive the company’s ambitious global growth strategy.

The new customer department brings together Fresh Relevance’s service, support, customer success and account management divisions located in Southampton (UK), London (UK) and Boston (US). The department is led by the newly appointed Vice President Customer, Huriyyah Dhanse.

Dhanse states: “Many organizations have experienced massive eCommerce growth during the pandemic. This has led to increased investment in omnichannel platforms such as Fresh Relevance, as companies look to sustain and gain market share by optimizing how they connect with, convert and retain customers.” Dhanse adds: “Our new customer department aligns the company’s expanding support, services, customer success and account management teams in the UK and US into a single entity, focused on helping brands achieve and exceed their commercial objectives. By bundling all customer-facing roles into one central department, we are able to provide an even more seamless customer experience and align all touchpoints in the customer lifecycle - from onboarding through to day-to-day support and strategic advice.”

Fresh Relevance boasts a 98% customer retention rate, and it is a statistic that company CEO and co-founder, Mike Austin, is proud of and committed to maintaining. “The success of Fresh Relevance is built on the quality and reliability of our platform, a clear vision for the future of online retail, but above all else the way we build long-term partnership with our customers”, states Austin.

These comments are endorsed by a 9.7 score for Quality of Support on G2, the world’s largest tech marketplace, which is accompanied by a raft of positive feedback from customers such as: “The best thing about Fresh hands down is the support, which comes from literally all avenues. The support team are quick, they really take time to explain things and help you to set anything up you need. Account management talk to you like you're the only person in the room, analyze everything you're doing in depth and help you to see what you're missing whether that be tools or strategy. Everybody goes the extra mile and follows up any open issues.”

Austin concludes: “As we scale up our global operations after a record quarter, it is vital that we keep the voice of the customer at the heart of everything we do. This is the primary aim of the new Fresh Relevance Customer Department.”

• First place in the Austria’s Leading Companies business competition
• Winner of the Global Player Award for successful internationalization

Lenzing AG has two renowned national awards to celebrate. Austria’s Leading Companies (ALC), which was held on Wednesday, June 16, 2021, again recognized the country’s most successful companies. In a competition organized by PwC Austria, Die Presse newspaper and KSV1870, a credit protection firm and business platform, Lenzing won first prize in the “Climate protection” category.

At the ALC Awards, the company’s performance is what counts. Balance sheet figures and sales and earnings growth over the past three fiscal years, alongside a weighted system of key performance indicators, ensure that the results are objective. A carefully selected jury then decides on the final ranking across the various categories. “In these challenging times for the economy, the ALC Award offers valuable recognition and motivation for the future. In periods of crisis, innovation, moving with the times and a change of perspective are crucial”, added the organizers.

Successful internationalization
For no less than the 26th time, this year saw the award of the Export Prize of the Austrian Federal Economic Chamber (WKO) to companies that have been highly successful in markets abroad. The jury chose Lenzing as the winner of the Global Player Award 2020.

The prize is awarded to companies that have built up a strong position on the global market over the past several years. The Global Player Award recognizes businesses that have established an efficient network outside of Austria and are actually considered to be pioneers in exporting goods or services within a particular country or sector.

• Digital Pioneer Awards ceremony at the digitalCHURCH
• ITA Academy GmbH was honoured to receive the Digital Pioneer Award at the Digital Summit Event in Aachen on June 09, 2021.

The Digital Pioneer Award is given to companies that drive digitalisation with digital business models, processes or digital products. ITA Academy GmbH was honoured with the Digital Capability Center (DCC) Aachen and its support of companies in their digital transformation.

Using the latest didactic methods, sophisticated solution concepts and state-of-the-art technologies, the DCC Aachen supports people in keeping up with the digital future and becoming pioneers in digital transformation. In order to make innovative solutions such as AI and digital assistance systems tangible, the ITA Academy founded the Digital Capability Center (DCC) Aachen together with McKinsey & Company in 2017. The DCC is a model factory 4.0 in which digital applications are demonstrated and taught using the example of a realistic factory. The DCC thus offers a learning environment for companies in which participants are supported in building up competencies in the field of digital transformation in the form of practical work-shops.

The digital pioneers are to be publicised as best-practice examples in order to sensitize regional SMEs to the topic of digitisation. Around the award of the digital pioneers, the digitalHUB Aachen e.V. rolls out effective marketing activities. The pioneers achieve high visibility through the various planned campaigns and advertising opportunities.

• The Techtextil and Texprocess trade fairs have a positive view of the future and invite the sector to take part at Frankfurt Fair and Exhibition Centre from 21 to 24 June 2022.
• Exhibitors who register well in advance benefit from an early-booking discount.

The dates for the next editions of Techtextil and Texprocess have been set and the leading international trade fairs for technical textiles and nonwovens and for the processing of textile and flexible materials are set to attract exhibitors and trade visitors from all over the world to Frankfurt am Main from 21 to 24 June 2022. Thus, the fairs are shifting the biennial cycle of events from odd to even years, which fits in perfectly with the sector’s international event calendar. Companies that book exhibition space at one of the two trade fairs no later than 31 August 2021 benefit from an early booking discount. “We see the future in a positive light and are confident that we will finally be able to give the sector the opportunity to meet and exchange ideas and information in June 2022. The desire for personal encounters, direct communication and new impressions is growing from day to day”, says Olaf Schmidt, Vice President Textiles and Textile Technologies.

Elgar Straub, Managing Director, VDMA Textile Care, Fabric and Leather Technologies, emphasises that, “Texprocess and Techtextil are the world’s foremost trade fairs for our innovative sector by a large margin. Both events offer customers an unrivalled overview of state-of-the-art innovations and technological developments – and beyond. Particularly when it comes to the latest trends for sustainability and digitalisation, Texprocess and Techtextil in Frankfurt represent the most important, future-oriented market. This makes it all the more important for both the exhibitor and visitor sides of the sector that we have the opportunity to obtain an overview of the latest market developments, to exchange ideas and information and to initiate new business. We are very relieved about this and hope that, next year, we will once again have the chance to generate new momentum for our sector in the international market.”

For the first time, Techtextil and Texprocess will occupy the western sector of Frankfurt Fair and Exhibition Centre with a total of four exhibition halls and, with a hybrid format, offer the best of both the physical and immaterial worlds: personal communication, virtual networking opportunities and maximum digital coverage. With a comprehensive hygiene and safety concept, Messe Frankfurt will ensure that all visitors and exhibitors can take part safely and with a good feeling.