From the Sector

Reset
123 results
During the first physical Frankfurt Fashion Week in January 2022, PREMIUM GROUP will show more novelties than ever. (c) PREMIUM GROUP
SEEK
06.10.2021

SAVE THE DATE: Frankfurt, January 2022

  • HIGHER, FASTER, FURTHER ! During the first physical Frankfurt Fashion Week in January 2022, PREMIUM GROUP will show more novelties than ever.

The anticipation is rising! With the actual move to Frankfurt in January 2022, Anita Tillmann, Jörg Arntz and the teams will not only present further developed versions of the PREMIUM and SEEK fashion fairs, but will also celebrate a major B2C festival for the first time with THE GROUND.

More than ever, the Berliners‘ passion for people and fashion, but also for business and trading, is at the heart of all their events. And where better to combine all this than in the power metropolis of Frankfurt am Main.

  • HIGHER, FASTER, FURTHER ! During the first physical Frankfurt Fashion Week in January 2022, PREMIUM GROUP will show more novelties than ever.

The anticipation is rising! With the actual move to Frankfurt in January 2022, Anita Tillmann, Jörg Arntz and the teams will not only present further developed versions of the PREMIUM and SEEK fashion fairs, but will also celebrate a major B2C festival for the first time with THE GROUND.

More than ever, the Berliners‘ passion for people and fashion, but also for business and trading, is at the heart of all their events. And where better to combine all this than in the power metropolis of Frankfurt am Main.

„No city in Germany - no city in Europe - stands for business relevance and trading power as much as Frankfurt am Main,“ explains Tillmann. „We now have a unique opportunity to actively shape the future together. PREMIUM GROUP provides the industry with the platform, the brands with the creative content. In addition, we do what we do best, introduce the right players to each other and connect them. We bring together the movers and shakers who have the same drive as we do. With this new mix of location, entertainment, creative industry and trading focus, we are creating a unique momentum after the pandemic - January is when the big deals are made and the c ourse is set for the future.“

To achieve this goal, the PREMIUM GROUP teams have also given the proven successful formats PREMIUM and SEEK a new coat of paint. More space, new areas and shorter distances provide visitors with a completely new trade event experience. Trends, brands and events can be discovered together with new and well-known partners - for the first time all in one place!

And PREMIUM, which is already entering its 19th year in January, is also showing a new side in Frankfurt. Instead of being spread out like in Station-Berlin, in Frankfurt all brands show their collections in one big hall. „We are so excited to finally unite all exhibitors in one hall. This way we create a universe with many different worlds - colorful and exciting,“ says Wiebus. „We are in close exchange with all the protagonists throughout the year and continue to develop the concepts together. The entire industry is positive about coming together in Frankfurt. Everyone is keen to experience and create something completely new! We offer the framework for this - that is our strength.“

And the Berliners have another surprise in store for the Frankfurt debut: With THE GROUND, they are organizing a large fashion festival for young end consumers for the first time. Responsible for the event concept, in addition to Tillmann, Arntz and the PREMIUM GROUP- team, is B2C expert Kai Zollhöfer, who already made the Bread & Butter by Zalando a crowd puller. “THE GROUND is a B2C festival aimed at a young, purpose-driven generation. This new generation has a strong stance on current social and environmental challenges and expects brands to reflect them. The overriding themes at THE GROUND are therefore sustainability, diversity and equality”, said Zollhöfer.

The 3-day event offers brands the opportunity to interactively exhibit purpose-driven stories and products. In addition to the thematic focus on fashion, brands from the fields of wellbeing, beauty, mobility and technology will also present innovative products and solutions.

nova-Institute and YNCORIS are presenting the innovation award 2022: "Best CO2 Utilisation" (c) nova-Institut GmbH
30.09.2021

nova-Institute and YNCORIS are presenting the innovation award 2022: "Best CO2 Utilisation"

nova-Institute and YNCORIS together with CO2 Value Europe are looking forward to applications for the innovation award “Best CO2 Utilisation 2022”. The award will be granted at the well-established “Conference on CO2-based Fuels and Chemicals”, 23–24 March 2022 in Cologne.

With the innovation award “Best CO2 Utilisation 2022” together with YNCORIS and CO2 Value Europe, the nova-Institute offers innovators in the CCU field the unique opportunity to present and market their carbon capture or carbon utilisation (Power-to-X) technology, CO2-based fuel or chemical at one of the leading conferences on CO2 as a raw material. The only requirement for participation in the competition is that the product is already on the market or about to be launched in near future.

nova-Institute and YNCORIS together with CO2 Value Europe are looking forward to applications for the innovation award “Best CO2 Utilisation 2022”. The award will be granted at the well-established “Conference on CO2-based Fuels and Chemicals”, 23–24 March 2022 in Cologne.

With the innovation award “Best CO2 Utilisation 2022” together with YNCORIS and CO2 Value Europe, the nova-Institute offers innovators in the CCU field the unique opportunity to present and market their carbon capture or carbon utilisation (Power-to-X) technology, CO2-based fuel or chemical at one of the leading conferences on CO2 as a raw material. The only requirement for participation in the competition is that the product is already on the market or about to be launched in near future.

29.09.2021

The Renewable Materials Conference 2022

  • 10–12 May 2022, Cologne, Germany (hybrid)
  • The unique concept of presenting all renewable material solutions at one event hits the mark: bio-based, CO2-based and recycled are the only alternatives to fossil-based chemicals and materials

Ready-to-use fossil-free sustainable material solutions with a low carbon footprint are in fast-growing demand. Innovative brand owners are keeping an eye out for such solutions, in particular those that will soon reach the mainstream.

  • 10–12 May 2022, Cologne, Germany (hybrid)
  • The unique concept of presenting all renewable material solutions at one event hits the mark: bio-based, CO2-based and recycled are the only alternatives to fossil-based chemicals and materials

Ready-to-use fossil-free sustainable material solutions with a low carbon footprint are in fast-growing demand. Innovative brand owners are keeping an eye out for such solutions, in particular those that will soon reach the mainstream.

For the second time, nova-Institute presents numerous market highlights from bio- and CO2-based chemicals and materials as well as from chemical recycling: All material solutions based on renewable carbon. Together, there is sufficient potential to completely replace petrochemicals by 2050. To tackle climate change at its roots, all additional fossil carbon from the ground must be substituted with renewable alternatives. Over the course of three days, participants will get a comprehensive overview of the latest developments in the renewable material sector, with a focus on industry-ready solutions from a wide spectrum of sustainable raw materials and technologies.

In 2021, the new concept of the Renewable Materials Conference generated an outstanding response, which exceeded all expectations: 420 online participants witnessed a firework of innovations of non-fossil material. 60 speakers, 11 panel discussions, 500 public posts and 1,500 networking activities were proof of the lively exchange during the three conference days.

In 2022, nova-Institute plans to host the conference physically in the heart of Germany's fourth largest city, Cologne, just a few hours away from France, Belgium and the Netherlands. Expected are 400 participants on-site and many more online. On-site, the conference will be accompanied by a large exhibition where companies and institutes can showcase their recent developments. The supporting program, networking activities and many secluded spots at the location offers excellent opportunities to make new business contacts and refresh old ones.

The focus of the conference: All material solutions based on renewable carbon – avoiding the use of additional fossil carbon. The entire spectrum of renewable materials is covered: bio-based, CO2- based and recycled.

The program includes a diverse range of bio-based materials such as bio-based polymers, plastics and biocomposites (first and second generation, biowaste), CO2-based materials (from fossil and biogenic point sources, atmosphere) as well as mechanically and chemically recycled materials.

Source:

nova-Institut GmbH

(c) FET by AWOL Media
27.09.2021

FET at INDEX 2020 with new lab-scale spunbond system

The UK’s Fibre Extrusion Technology (FET) will introduce its new lab-scale spunbond system at the forthcoming INDEX 2020 nonwovens exhibition taking place in Geneva, Switzerland, from October 19-22.

The new spunbond range provides unprecedented opportunities for the scaled development of new nonwoven fabrics based on a wide range of fibres and polymers, including bicomponents.

FET has already supplied one of these new spunbond lines to University of Leeds in the UK, and a second, in combination with a metlblown line, to the University of Erlangen-Nuremberg in Germany.

“Our new spunbond technology is unique in providing the ability to process a wide range of polymers, including those normally not considered appropriate for the spunbond process, at the scale required to fully explore material combinations and bring new products to market,” says FET Managing Director Richard Slack. “FET has built on its melt spinning expertise to develop a true laboratory scale spunbond system.”

The UK’s Fibre Extrusion Technology (FET) will introduce its new lab-scale spunbond system at the forthcoming INDEX 2020 nonwovens exhibition taking place in Geneva, Switzerland, from October 19-22.

The new spunbond range provides unprecedented opportunities for the scaled development of new nonwoven fabrics based on a wide range of fibres and polymers, including bicomponents.

FET has already supplied one of these new spunbond lines to University of Leeds in the UK, and a second, in combination with a metlblown line, to the University of Erlangen-Nuremberg in Germany.

“Our new spunbond technology is unique in providing the ability to process a wide range of polymers, including those normally not considered appropriate for the spunbond process, at the scale required to fully explore material combinations and bring new products to market,” says FET Managing Director Richard Slack. “FET has built on its melt spinning expertise to develop a true laboratory scale spunbond system.”

Source:

FET / AWOL Media

16.09.2021

Tufropes is partnering with Truetzschler Nonwovens and Voith for pentamerous technology

Indian Tufropes is partnering with Truetzschler Nonwovens and Voith to install its unique pentamerous technology. The company’s first nonwovens production line will be capable to produce 5 different eco-friendly, hydroentangled products.

Truetzschler Nonwovens and Voith are thrilled to be the technology partner for Tufropes’ (patent pending) unique nonwoven line based on pentamerous technology. The new installation relies heavily on Truetzschler/Voith core components for wet-laying, carding and hydroentangling. Proprietary refinements will allow Tufropes to produce any possible hydroentangled nonwoven material, including bio-degradable, natural fibre, eco-friendly high-performance nonwovens. Globally this would be a first industrial-scale pentamerous technology-based nonwoven project. Based in Gujarat, India, the line is expected to be commissioned next year.

Indian Tufropes is partnering with Truetzschler Nonwovens and Voith to install its unique pentamerous technology. The company’s first nonwovens production line will be capable to produce 5 different eco-friendly, hydroentangled products.

Truetzschler Nonwovens and Voith are thrilled to be the technology partner for Tufropes’ (patent pending) unique nonwoven line based on pentamerous technology. The new installation relies heavily on Truetzschler/Voith core components for wet-laying, carding and hydroentangling. Proprietary refinements will allow Tufropes to produce any possible hydroentangled nonwoven material, including bio-degradable, natural fibre, eco-friendly high-performance nonwovens. Globally this would be a first industrial-scale pentamerous technology-based nonwoven project. Based in Gujarat, India, the line is expected to be commissioned next year.

Source:

Truetzschler Nonwovens & Man Made Fibers GmbH

Sappi with new print products at the FESPA Global Print Expo 2021 (c) Sappi Europe
02.09.2021

Sappi with new print products at the FESPA Global Print Expo 2021

Sappi will be presenting its inkjet papers for large-format applications alongside its new Fusion Nature Plus containerboard and a variety of silicone-based papers at the FESPA Global Print Expo from 12-15 October 2021 in Amsterdam.

The new Transjet Tacky Industrial is a coated sublimation paper for digital transfer printing – specially developed for high-speed inkjet printing on highly elastic textiles. Also new in the portfolio is the Basejet uncoated sublimation paper, designed for the digital printing of fashion and home textiles, especially light-coloured designs.
Papers consist of 100% recyclable pulp and are FSC-certified.

In Amsterdam, Sappi will also be demonstrating its inkjet papers for large-format applications. Scrolljet is suitable for outdoor applications including City Light and Mega Light systems. It stands out thanks its enhanced whiteness, high colour density and good line sharpness, alongside tear resistance and UV print protection. For indoor graphics and posters, Swiss Matt reveals its unique advantages of accuracy and pin-sharp lines.

Sappi will be presenting its inkjet papers for large-format applications alongside its new Fusion Nature Plus containerboard and a variety of silicone-based papers at the FESPA Global Print Expo from 12-15 October 2021 in Amsterdam.

The new Transjet Tacky Industrial is a coated sublimation paper for digital transfer printing – specially developed for high-speed inkjet printing on highly elastic textiles. Also new in the portfolio is the Basejet uncoated sublimation paper, designed for the digital printing of fashion and home textiles, especially light-coloured designs.
Papers consist of 100% recyclable pulp and are FSC-certified.

In Amsterdam, Sappi will also be demonstrating its inkjet papers for large-format applications. Scrolljet is suitable for outdoor applications including City Light and Mega Light systems. It stands out thanks its enhanced whiteness, high colour density and good line sharpness, alongside tear resistance and UV print protection. For indoor graphics and posters, Swiss Matt reveals its unique advantages of accuracy and pin-sharp lines.

Sappi's new Fusion Nature Plus is all about corrugated packaging, POS displays, shelf-ready packaging and carrier bags.

The products from the Silicone Base Papers range – for self-adhesive applications such as car wrapping, outdoor advertising and office materials – complete this year’s Sappi FESPA Global Print Expo portfolio.

31.08.2021

DSM and SABIC: Creating recycled-based Dyneema®

Royal DSM, a global science-based company in Nutrition, Health and Sustainable Living, and SABIC, a global leader in the chemical industry, announced a collaboration to create recycled-based Dyneema®. Through a joint pilot with multiple CirculariTeam® members, the manufacturing and usage of Dyneema® using mixed plastic waste as feedstock (via mass balance approach) will be successfully demonstrated. It is an important step toward the future goal of fully closing the loop by delivering Dyneema® made from ultra-high molecular weight polyethylene (UHMwPE) waste. This collaboration underlines DSM’s and SABIC’s efforts to accelerate a circular economy for materials.

Royal DSM, a global science-based company in Nutrition, Health and Sustainable Living, and SABIC, a global leader in the chemical industry, announced a collaboration to create recycled-based Dyneema®. Through a joint pilot with multiple CirculariTeam® members, the manufacturing and usage of Dyneema® using mixed plastic waste as feedstock (via mass balance approach) will be successfully demonstrated. It is an important step toward the future goal of fully closing the loop by delivering Dyneema® made from ultra-high molecular weight polyethylene (UHMwPE) waste. This collaboration underlines DSM’s and SABIC’s efforts to accelerate a circular economy for materials.

By working together with members of CirculariTeam®, DSM will produce recycled-based Dyneema® made using SABIC’s certified circular ethylene as a pilot project in both a sailing rope and a pelagic trawl net application. The circular ethylene, from SABIC’s TRUCIRCLE™ portfolio, uses mixed plastic waste as feedstock (mass balance approach), which not only contributes to preventing valuable plastic from becoming waste and the avoidance of carbon emissions compared to incineration, but it will also help preserve fossil resources. These pilots are an important early-stage milestone in the journey toward making fully circular Dyneema® from HMPE post-production and post-consumer waste.

Jon Mitchell, Managing Director at Marlow Ropes: “We’re proud to be one of the first manufacturers to integrate recycled-based Dyneema® within our products and demonstrate the material’s feasibility. By collaborating with materials science pioneers such as DSM and SABIC, we are able to create products that not only deliver superlative functional performance but also have a lower environmental impact. Our products are trialed and tested by professional offshore sailing teams including 11th Hour Racing Team, a proud partner of ours at Marlow, with whom we share a progressive approach to seeking sustainable solutions: no more business as usual."

Klaus Walther, Managing Director at Gleistein: “Warm congratulations to DSM and SABIC for pushing the boundaries of science to deliver a truly unique product. We’re proud that our ropes can be produced from what once was typical household plastic waste. This is an important stepping stone towards becoming circular. It will enable our customer Maritiem BV to further develop high-tech fishing gear whilst contributing to the circular economy. Not to forget Cornelis Vrolijk Fishing Company, who again illustrate their commitment to Corporate Social Responsibility by introducing this concept in fishery.”

More information:
DSM Dyneema SABIC plastic waste
Source:

EMG for DSM

GRAFE: Plagiarism Protection with Marking Substances in the Plastic Matrix (c) GRAFE Advanced Polymers GmbH
23.08.2021

GRAFE: Plagiarism Protection with Marking Substances in the Plastic Matrix

To ensure product protection and prevent brand piracy, GRAFE has developed a simple and elegant solution that also offers a high level of security. The basis is special markers. "The highly complex pigments with special physical properties designed for this purpose are used in minute quantities within the plastic matrix. With an appropriately calibrated detector, products equipped with them can thus be read and authenticated," explains Business Development Manager Florian Ludwig. At the same time no changes in properties can usually be observed. The detectors can use an LED display to check within seconds whether the unique marker is contained in the product and whether this item is the original product.

To ensure product protection and prevent brand piracy, GRAFE has developed a simple and elegant solution that also offers a high level of security. The basis is special markers. "The highly complex pigments with special physical properties designed for this purpose are used in minute quantities within the plastic matrix. With an appropriately calibrated detector, products equipped with them can thus be read and authenticated," explains Business Development Manager Florian Ludwig. At the same time no changes in properties can usually be observed. The detectors can use an LED display to check within seconds whether the unique marker is contained in the product and whether this item is the original product.

In general, there are two options: x ray and light fluorescence, i.e. fluorescent X-rays or light. With the first option, the base color has no influence (not even black) and the customer benefits from low addition dosage and batch price, but this method requires higher investment. "With light fluorescence, on the other hand, detection is done by a measuring device, which is preconfigured by our partner or by us directly. Different types are available, from handy hand-held measuring devices to stationary office solutions to inline spectrometers, in order to have a control take place directly during production," Ludwig explains. With this method, the masterbatch dosage is based on the base color, among otherv things. The method of operation is fast and simple, and the necessary investment is also manageable.

From injection molding and extrusion to transparent and fiber applications, almost all areas of plastics processing come into question.

Source:

GRAFE Advanced Polymers GmbH

(c) Textile Exchange
17.08.2021

Textile Exchange: Preferred Fiber and Materials Market Report 2021 released

  • Textile Exchange report shows growth of preferred fiber and materials market needs to be accelerated
  • With post-pandemic fiber production increasing, the transition to preferred fibers and materials must be a non-negotiable decision, notes Textile Exchange.

According to a new Textile Exchange report, the market share for preferred fiber and materials grew significantly in 2020. The Preferred Fiber and Materials Market Report 2021 outlines the market for plant fibers such as cotton, hemp, and linen; animal fibers and materials such as wool, mohair, cashmere, alpaca, down, silk, and leather; manmade cellulosics (MMCFs) such as viscose, lyocell, modal, acetate, and cupro; as well as synthetics such as polyester, polyamide, and more.

  • Textile Exchange report shows growth of preferred fiber and materials market needs to be accelerated
  • With post-pandemic fiber production increasing, the transition to preferred fibers and materials must be a non-negotiable decision, notes Textile Exchange.

According to a new Textile Exchange report, the market share for preferred fiber and materials grew significantly in 2020. The Preferred Fiber and Materials Market Report 2021 outlines the market for plant fibers such as cotton, hemp, and linen; animal fibers and materials such as wool, mohair, cashmere, alpaca, down, silk, and leather; manmade cellulosics (MMCFs) such as viscose, lyocell, modal, acetate, and cupro; as well as synthetics such as polyester, polyamide, and more.

The report is a unique annual publication about global fiber and materials production, availability, and trends, including those associated with improved social and environmental impacts, referred to as ”preferred.” The comprehensive report includes quantitative data, industry updates, trend analysis and inspiring insights into the work of leading companies and organizations as they create material change.

The results show that between 2019 and 2020 the market share of preferred cotton increased from 24 to 30 percent and recycled polyester from 13.7 to 14.7 percent. Preferred cashmere increased from 0.8 to 7 percent of all cashmere produced while Responsible Mohair Standard certified fiber expanded from 0 to 27 percent of all mohair produced worldwide in its first year of existence in 2020. The market share of FSC and/or PEFC certified MMCFs increased to approximately 55-60 percent. While the market share of recycled MMCFs is only 0.4 percent, it is expected to increase significantly in the following years.

Brands’ increased interest in the use of preferred fibers and materials was also demonstrated by 75 percent increase in the total number of facilities (to 30,000) around the world becoming certified to the organization’s portfolio of standards in 2020. However, the report also notes that despite the increase, preferred fibers only represent less than one-fifth of the global fiber market. Less than 0.5 percent of the global fiber market was from pre- and post-consumer recycled textiles.

Indeed, global fiber production has almost doubled in the last 20 years from 58 million tonnes in 2000 to 109 million tonnes in 2020. While it is not yet clear how the pandemic and other factors will impact future development, global fiber production is expected to increase by another 34 percent to 146 million tonnes in 2030 if the industry builds back business as usual. If this growth continues, it will be increasingly difficult for the industry to meet science-based targets for climate and nature.

Textile Exchange aims to be the driving force for urgent climate action, and its Climate+ strategy calling for the textile industry to reduce greenhouse gas emissions by 45 percent by 2030 compared to a 2019 baseline in the pre-spinning phase of textile fiber and materials production, while also addressing other impact areas interconnected with climate such as water, biodiversity, and soil health.

Source:

Textile Exchange

27.07.2021

Nastrificio di Cassano: Responsible and certified labels and tags

100% sustainability lives in the smallest detail, starting with the label, the element that can tell the story of responsibility. This is why Nastrificio di Cassano has created NDC Green, Made in Italy and fully traceable range that guarantees high quality standards while respecting the planet.
 
NDC Green comprises 4 categories:

100% sustainability lives in the smallest detail, starting with the label, the element that can tell the story of responsibility. This is why Nastrificio di Cassano has created NDC Green, Made in Italy and fully traceable range that guarantees high quality standards while respecting the planet.
 
NDC Green comprises 4 categories:

  • LABìO ECO-SOFT®: made using TENCEL™ lyocell  yarn which is compostable and biodegradable (as attested by TUV Austria), this product boasts performances and is resistant up to 10 domestic washings at 30°. The reference is produced with fifteen times less water consumption than cotton production and the resins used are GOTS certified.
  • LABìO HANGreen is the smart solution for the creation of hard tags, hangtags, shopping bags and garment covers and, as LABIO ECO-SOFT® range, it’s made with  compostable and biodegradable TENCEL™ lyocell yarn and the resin is compostable, too. These peculiarities make this product unique.
  • ACETATE NAIA™, the 'smart satin' that respects forests and oceans, is the NAIA™ single-ingredient solution produced by Eastman: the 100% traceable, compostable and biodegradable cellulose yarn in both soil and sea respects the natural growth rate of forests.
  • RECYCLED POLYESTER: is made from post-consumer yarn recycled from GRS-certified PET bottles. Available in both satin and resinated taffeta versions, it guarantees excellent printability for an elegant and sophisticated look
21.07.2021

Devan: Supporting elite sport with ‘cool comfort technology’ Moov&Cool.

Devan Chemicals has been supporting high performance sport in the UK and Belgium with its ‘cool comfort technology’ Moov&Cool.

Worldwide, hot temperatures are a new reality that brings extra challenges for athletes. Thermoregulation technology is becoming more and more important in order for athletes to perform at their best on the pinnacle of sports.

Working alongside the English Institute for Sport (EIS) and Sally Cowan Ltd, the technology is being applied to garments with the aim of improving the thermal comfort of elite athletes.

Moov&Cool consists of a multi-functional polymer technology that proposes to absorb heat during performance and improve the moisture management properties of the fabric. The treatment has been designed to simultaneously react to sweat build up and heat emission.

Devan Chemicals has been supporting high performance sport in the UK and Belgium with its ‘cool comfort technology’ Moov&Cool.

Worldwide, hot temperatures are a new reality that brings extra challenges for athletes. Thermoregulation technology is becoming more and more important in order for athletes to perform at their best on the pinnacle of sports.

Working alongside the English Institute for Sport (EIS) and Sally Cowan Ltd, the technology is being applied to garments with the aim of improving the thermal comfort of elite athletes.

Moov&Cool consists of a multi-functional polymer technology that proposes to absorb heat during performance and improve the moisture management properties of the fabric. The treatment has been designed to simultaneously react to sweat build up and heat emission.

In Belgium, Devan has been involved in the Gold2Gold project carried out by Sport Vlaanderen. Gold2Gold is a unique collaboration between sports, government and the industry to prepare Belgian athletes to perform better in hot environments during world-level championships. Thermoregulating technology is increasingly becoming a key aspect of endurance performance for elite athletes. At that top level, small differences in body core temperature can make the difference between being on the podium or sometimes not even finishing the race.

Source:

Devan Chemicals NV / Marketing Solutions NV

(c) Baldwin Technology Company Inc. / Barry-Wehmiller
20.07.2021

Baldwin to unveil FlexoCleanerBrush™ at SuperCorrExpo

Baldwin Technology Company Inc. will showcase a new generation of innovative technologies for optimized corrugated high-graphics package printing at SuperCorrExpo, taking place in Orlando, Florida, from Aug. 8 to 12.

The FlexoCleanerBrush™ enhances the print quality and improves worker safety in corrugated printing. The system automatically removes dust and contamination from the plate in seconds during production, without stopping the press. It also performs full end-of-job plate cleaning and drying in fewer than four minutes, enabling increased uptime and sustainability. A carbon fiber core keeps even the ultra-wide FlexoCleanerBrush to a minimal weight, and ensures cleaning is stable, uniform and consistent throughout the plate’s width. Because the system is fully automatic and spans the entire width of the plate cylinder, the FlexoCleanerBrush improves safety by eliminating routine operator contact with the machine, while also reducing the risk of cylinder nip injuries and contact with wash agents.

Baldwin Technology Company Inc. will showcase a new generation of innovative technologies for optimized corrugated high-graphics package printing at SuperCorrExpo, taking place in Orlando, Florida, from Aug. 8 to 12.

The FlexoCleanerBrush™ enhances the print quality and improves worker safety in corrugated printing. The system automatically removes dust and contamination from the plate in seconds during production, without stopping the press. It also performs full end-of-job plate cleaning and drying in fewer than four minutes, enabling increased uptime and sustainability. A carbon fiber core keeps even the ultra-wide FlexoCleanerBrush to a minimal weight, and ensures cleaning is stable, uniform and consistent throughout the plate’s width. Because the system is fully automatic and spans the entire width of the plate cylinder, the FlexoCleanerBrush improves safety by eliminating routine operator contact with the machine, while also reducing the risk of cylinder nip injuries and contact with wash agents.

Also on view in Baldwin’s SuperCorrExpo booth, the FlexoDry™ is a fully integrated IR drying system, specifically developed for corrugated flexo printing presses. It reduces energy consumption by up to 30 percent over standard IR dryers through patented Diamond IR™ lamps. The system delivers improved drying results because of a unique optical design that produces higher intensity for enhanced color definition, and reduces or eliminates marking altogether, allowing for high-speed and full-confidence printing.

Additionally, Baldwin will showcase LED-UV technology, designed by its AMS Spectral UV division for wide-format flexo corrugated box printing.

Source:

Baldwin Technology Company Inc. / Barry-Wehmiller

INDA: World of Wipes® Conference attracts Professionals Live and In-Person (c) INDA
19.07.2021

INDA: World of Wipes® Conference attracts Professionals Live and In-Person

INDA, the Association of the Nonwoven Fabrics Industry, wrapped up its 15th annual World of Wipes® International Conference, July 12-15, with a presentation of the World of Wipes Innovation Award® to Kimberly-Clark Corporation and the highest attendance record in six years.

This year’s WOW conference welcomed 475 enthusiastic professionals from 14 countries to its in-person World of Wipes® (WOW) International Conference to advance their wipes business. Held in Atlanta, GA, the conference was notable as the first in-person conference in the nonwovens and engineered fabrics industry in 500 days due to the pandemic.

Industry professionals from 33 global companies delivered presentations and answered questions in sessions that included Wipes and the Growing Plastics Debate, Regulatory Requirements for Disinfecting and Sanitizing Wipes, Trends in the Wipes Markets and Among Consumers, Wet Wipe Preservative Innovations, Covid-19 Impacts on Wipes Consumption and Cleaning Habits, Sustainable Wipes Packaging and Dispensing, Nonwoven Substrates for More Sustainable Wipes, and Flushable Wipes: Loved by Consumers, Wrongly Accused by Utilities.

INDA, the Association of the Nonwoven Fabrics Industry, wrapped up its 15th annual World of Wipes® International Conference, July 12-15, with a presentation of the World of Wipes Innovation Award® to Kimberly-Clark Corporation and the highest attendance record in six years.

This year’s WOW conference welcomed 475 enthusiastic professionals from 14 countries to its in-person World of Wipes® (WOW) International Conference to advance their wipes business. Held in Atlanta, GA, the conference was notable as the first in-person conference in the nonwovens and engineered fabrics industry in 500 days due to the pandemic.

Industry professionals from 33 global companies delivered presentations and answered questions in sessions that included Wipes and the Growing Plastics Debate, Regulatory Requirements for Disinfecting and Sanitizing Wipes, Trends in the Wipes Markets and Among Consumers, Wet Wipe Preservative Innovations, Covid-19 Impacts on Wipes Consumption and Cleaning Habits, Sustainable Wipes Packaging and Dispensing, Nonwoven Substrates for More Sustainable Wipes, and Flushable Wipes: Loved by Consumers, Wrongly Accused by Utilities.

Highlights included the announcement of Kimberly-Clark Scott® 24-Hour Sanitizing Wipes as the winner of this year’s World of Wipes Innovation Award®. The annual award recognizes the product that most expands the use of nonwovens and demonstrates creativity, novelty, uniqueness, and technical sophistication within the entire nonwovens wipes value chain.

Other highlights included the presentation of the 2021 INDA Lifetime Technical Achievement Award to John Poccia. The annual award is nominated by INDA’s Technical Advisory Board and presented to an individual whose technical achievements over a long-standing career have significantly contributed to the technical advancement, success, and growth of the nonwovens industry.

Other presentation highlights included:

  • Recent Developments Under the EU Green Deal and Plastics Strategy – Pandemic Update – Gyongyi David, Attorney at Law, V V G B Advocaten-Avocats, Director- EHS Regulatory, Steptoe & Johnson LLP
  • FDA & EPA Framework of Regulations: Dry Wipes Claims – Tony Herber, Principal Regulatory Consultant/Assistant Federal Team Manager, Scientific & Regulatory Consultants, Inc. (SRC. Inc.)
  • Consumer Wipes Usage During Covid-19 and Future Use – Chris Dresselhuys, Business Director-North American Retail Wipes, Rockline Industries
  • Sustainable Solutions for Wipes – Vishal Bansai, Vice President, Innovation, and Silke Brand-Kirsch, VP, Marketing and Business Development, Glatfelter Gernsbach GmbH
  • Sustainability Impacts Across the Value Chain of Wipes Packaging – Vicky Chang, Marketing Manager, Consumer & Industrial Products, Amcor Flexibles
  • Unveiling Wet Wipes Preservation: New Findings on Microbial Risks and Preservative Solution – Paul Salama, Ph.D., CTO& Head of Innovation, Sharon Laboratories
12.07.2021

SUPREME GREEN COTTON® in the latest Collections of three Brands

SUPREME GREEN COTTON®, the water-saving smart-tech yarn by Varvaressos has been chosen by Diesel, Champ Blanc and Muntagnard, and won the Gold Award at the Greek Exports Forum & Awards 2020.

Thanks to a pioneering satellite-powered drip irrigation system, SUPREME GREEN COTTON® saves up to 40% of water. The range of yarns is entirely Made in Europe and comes with influential sustainable verifications. The MADE IN GREEN by OEKO-TEX® label guarantees that the yarns have been tested for harmful substances and manufactured using sustainable processes under socially responsible working conditions in accordance with STeP by OEKO-TEX®. Complete transparency and traceability are guaranteed throughout the whole production and supply chain by the unique diafania SI platform, powered via blockchain technology.

Global clothing and lifestyle Italian premium jeans brand Diesel stands out for its unique mindset and sustainable imprint. That’s why it chose SUPREME GREEN COTTON® for its collection ‘Green Label’ and ‘NightCrush’ as well as its ‘Malign’ jersey T-shirts, available in two different colours and prints.

SUPREME GREEN COTTON®, the water-saving smart-tech yarn by Varvaressos has been chosen by Diesel, Champ Blanc and Muntagnard, and won the Gold Award at the Greek Exports Forum & Awards 2020.

Thanks to a pioneering satellite-powered drip irrigation system, SUPREME GREEN COTTON® saves up to 40% of water. The range of yarns is entirely Made in Europe and comes with influential sustainable verifications. The MADE IN GREEN by OEKO-TEX® label guarantees that the yarns have been tested for harmful substances and manufactured using sustainable processes under socially responsible working conditions in accordance with STeP by OEKO-TEX®. Complete transparency and traceability are guaranteed throughout the whole production and supply chain by the unique diafania SI platform, powered via blockchain technology.

Global clothing and lifestyle Italian premium jeans brand Diesel stands out for its unique mindset and sustainable imprint. That’s why it chose SUPREME GREEN COTTON® for its collection ‘Green Label’ and ‘NightCrush’ as well as its ‘Malign’ jersey T-shirts, available in two different colours and prints.

Thee Swiss brand Muntagnard believes in «sustainability» as a powerful lever for innovative solutions for people who go their own way and think outside the box to advance sustainable development. Muntagnard rethinks textiles - from the sewing thread to the label – selecting only sustainable materials and minimizing the use of plastic to the bone while seeking sensible, biodegradable textile alternatives. The MANGOLA collection of T-sets is 100% made of SUPREME GREEN COTTON®.

CHAMP BLANC is a responsible French brand renown for its ready-to-wear men clothing and for its strong commitment to traceability. The brand has been working for nearly 8 months on the design of the "Traceable T-shirt" made of 100% SUPREME GREEN COTTON®. The result is a high quality and finishing t-shirt to make it last. By relying on existing technologies, the entire production chain is traceable and can be discover thanks a QR-code on the label.

SUPREME GREEN COTTON® has also been bestowed with the influential Gold Award in the “Top Branded Export Product” category of the Greek Exports Forum & Awards 2020

Source:

Varvaressos / GB Network Marketing & Communication

05.07.2021

Infinited Fiber Company raises EUR 30 million from new Investors

Circular fashion and textile technology group Infinited Fiber Company has secured investments totaling 30 million euros in its latest financing round completed on June 30. The round also brought Infinited Fiber Company new investors, including sportswear company adidas, Invest FWD A/S, which is BESTSELLER’s investment arm for sustainable fashion, and investment company Security Trading Oy. Among the existing investors contributing to this round of financing were fashion retailer H&M Group, who was the lead investor, investment company Nidoco AB, and Sateri, the world’s largest viscose producer and a member of the RGE group of companies.

Circular fashion and textile technology group Infinited Fiber Company has secured investments totaling 30 million euros in its latest financing round completed on June 30. The round also brought Infinited Fiber Company new investors, including sportswear company adidas, Invest FWD A/S, which is BESTSELLER’s investment arm for sustainable fashion, and investment company Security Trading Oy. Among the existing investors contributing to this round of financing were fashion retailer H&M Group, who was the lead investor, investment company Nidoco AB, and Sateri, the world’s largest viscose producer and a member of the RGE group of companies.

This securement of new funding follows Infinited Fiber Company’s April announcement of plans to build a flagship factory in Finland in response to the strong growth in demand from global fashion and textile brands for its regenerated textile fiber Infinna™. The factory, which will use household textile waste as raw material, is expected to be operational in 2024 and to have an annual production capacity of 30,000 metric tons. The new funding enables Infinited Fiber Company to carry out the work needed to prepare for the flagship factory investment and to increase production at its pilot facilities in the years leading to 2024.

“We are really happy to welcome our new investors and grateful for the continued support from our older investors,” said Infinited Fiber Company co-founder and CEO Petri Alava. “These new investments enable us to proceed at full speed with the pre-engineering, environmental permits, and the recruitment of the skilled professionals needed to take our flagship project forward. We can now also boost production at our pilot facilities so that we can better serve our existing customers and grow our customer-base in preparation for both our flagship factory and for the future licensees of our technology.”

H&M Group is one of Infinited Fiber Company’s earliest investors. They first invested in Infinited Fiber Company in 2019.

H&M Group has also signed a multiyear sales deal with Infinited Fiber Company to secure its access to agreed amounts of Infinna from the planned flagship factory.

New investor BESTSELLER has struck a similar sales deal with Infinited Fiber Company.

In addition to strong interest by global fashion leaders, the technology has significant promise for major textile fiber producers. Allen Zhang, President of Sateri, said: “Sateri is excited to continue to invest in and collaborate with Infinited Fiber Company as part of our long-term commitment towards closed-loop, circular and climate-positive cellulosic fibers. This financing round marks a major milestone for our collaboration in scaling up next-generation fiber solutions.”

Infinited Fiber Company’s flagship plant preparations are also proceeding on other fronts. Several Nordic and international investment banks have given Infinited Fiber Company proposals on the financing options for the investment.

Infinited Fiber Company’s technology turns cellulose-based raw materials, like cotton-rich textile waste, into Infinna, a unique, premium-quality regenerated textile fiber with the natural, soft look and feel of cotton. Infinna is biodegradable and contains no microplastics, and at the end of their life, garments made with it can be recycled in the same process together with other textile waste.

Source:

Infinited Fiber Company

Borealis: Innovative Recycling Solutions with Renasci N.V. (c) Renasci
01.07.2021

Borealis: Innovative Recycling Solutions with Renasci N.V.

  • Borealis deepens partnership with innovative recycling solutions provider Renasci N.V., acquiring a 10% minority stake in the Belgium-based creator of the Smart Chain Processing (SCP) concept
  • Deal supports Borealis integrated approach to achieve a true circular economy of plastics in the most eco-efficient way, as defined by its circular cascade model
  • EverMinds™ in action: Game-changing collaboration to accelerate plastics circularity

Borealis announces that it has entered into a multi-dimensional partnership with Renasci N.V., a provider of innovative recycling solutions and creator of the novel Smart Chain Processing (SCP) concept. The partnership is another key enabler for Borealis to realise its ambitions to bring circular base chemicals and polyolefins to market, and to deliver on its promise to bring 350 kilotons of recycled polyolefins into circulation by 2025.

  • Borealis deepens partnership with innovative recycling solutions provider Renasci N.V., acquiring a 10% minority stake in the Belgium-based creator of the Smart Chain Processing (SCP) concept
  • Deal supports Borealis integrated approach to achieve a true circular economy of plastics in the most eco-efficient way, as defined by its circular cascade model
  • EverMinds™ in action: Game-changing collaboration to accelerate plastics circularity

Borealis announces that it has entered into a multi-dimensional partnership with Renasci N.V., a provider of innovative recycling solutions and creator of the novel Smart Chain Processing (SCP) concept. The partnership is another key enabler for Borealis to realise its ambitions to bring circular base chemicals and polyolefins to market, and to deliver on its promise to bring 350 kilotons of recycled polyolefins into circulation by 2025.

SCP concept leaves no waste behind
The SCP concept developed by Renasci is a proprietary method of maximising material recovery in order to achieve zero waste. It is unique because it enables the processing of multiple waste streams using different recycling technologies – all under one roof. At the newly-built Renasci SCP facility in Oostende, Belgium, mixed waste – plastics, metals, and biomass – is automatically selected and sorted multiple times.

After sorting, plastic waste is first mechanically recycled, and then in a second step any remaining material is chemically recycled into circular pyrolysis oil and lighter product fractions, which are used to fuel the process.

Other types of sorted waste such as metals and organic refuse are further processed using other technologies. In the end, only 5% of the original waste remains, and even this residual material is not landfilled, but used as filler in construction materials. Because of this extremely efficient way of processing, the overall CO2 footprint of these waste streams is greatly reduced – yet another advantage of the circular SCP concept.

The cascade model is Borealis’ integrated circular approach
Borealis circular cascade model sits at the heart of its ambition to achieve a truly circular economy, by combining carefully chosen technologies in a complementary and cascading way to achieve full circularity. In this way, Borealis aims to give plastic products multiple lifetimes in the most sustainable way possible. Starting with optimising product design, first for eco-efficiency, then for re-use and finally for recycling. Once a product has reached its end of life, we must close the plastics loop: first with mechanical recycling to make products with the highest possible value, quality and lowest carbon footprint; then utilising chemical recycling, as a complement to mechanical recycling, to further valorise residual streams which would otherwise go to incineration, or even worse to landfills. The valorised material from mechanical and chemical recycling is then processed with Borealis Borcycle™ recycling technology consisting of Borcycle M for mechanical recycling and Borcycle C for chemical recycling, providing high quality solutions for more sophisticated applications, such as food packaging and healthcare.

The SCP concept is aligned to Borealis’ ambition to close the loop on plastic waste as encapsulated in its circular cascade model.

Source:

Borealis

Infinited Fiber and Patagonia seal Multiyear Sales Deal (c) Infinited Fiber Company
28.06.2021

Infinited Fiber Company and Patagonia seal Multiyear Sales Deal

Outdoor apparel company Patagonia and circular fashion and textile technology group Infinited Fiber Company have signed a multiyear sales agreement for Infinited Fiber Company’s unique, premium-quality regenerated textile fiber Infinna™, which is created out of textile waste. The move marks a major milestone for both companies towards making textile circularity an everyday reality: The deal guarantees Patagonia access to the limited-supply fiber over the coming years and secures future sales income for Infinited Fiber Company as it ramps up production.

Infinna is a unique, virgin-quality regenerated textile fiber with the soft and natural look and feel of cotton. It is created from cotton-rich textile waste that is broken down at the molecular level and reborn as new fibers. Because it’s made of cellulose – a building block of all plants – Infinna is biodegradable and contains no microplastics to clog our seas. Clothes made with it can be recycled again in the same process together with other textile waste.

Outdoor apparel company Patagonia and circular fashion and textile technology group Infinited Fiber Company have signed a multiyear sales agreement for Infinited Fiber Company’s unique, premium-quality regenerated textile fiber Infinna™, which is created out of textile waste. The move marks a major milestone for both companies towards making textile circularity an everyday reality: The deal guarantees Patagonia access to the limited-supply fiber over the coming years and secures future sales income for Infinited Fiber Company as it ramps up production.

Infinna is a unique, virgin-quality regenerated textile fiber with the soft and natural look and feel of cotton. It is created from cotton-rich textile waste that is broken down at the molecular level and reborn as new fibers. Because it’s made of cellulose – a building block of all plants – Infinna is biodegradable and contains no microplastics to clog our seas. Clothes made with it can be recycled again in the same process together with other textile waste.

In April, Infinited Fiber Company announced plans to build a flagship factory in Finland to meet the growing demand for Infinna from global fashion brands. It is currently supplying customers from its R&D and pilot facilities in Espoo and Valkeakoski, Finland. The planned flagship factory will have an annual production capacity of 30,000 metric tons, which is enough fiber for roughly 100 million T-shirts made with 100% Infinna. Infinited Fiber Company expects to have sold the new factory’s entire output for several years during 2021.

More than 92 million metric tons of textile waste is produced globally every year and most of this ends up in landfills or incinerators. At the same time, textile fiber demand is increasing, with Textile Exchange estimating the global textile fiber market to grow 30% to 146 million metric tons by 2030 from 111 million metric tons in 2019. Infinited Fiber Company’s fiber regeneration technology, which uses cellulose-rich waste streams as its raw material, offers a solution both to stop waste from being wasted and to reduce the burden of the textile industry on the planet’s limited natural resources.

11.06.2021

EFI Reggiani introduces Textile Digital Printer

The new, industrial, entry-level EFI™ Reggiani BLAZE scanning printer from Electronics For Imaging, Inc. is making its debut at the ITMA Asia tradeshow, 12-16 June in Shanghai, China. The high-quality printer is an easy-to-use, smart solution to help textile companies blaze their successful trail into the world of efficient, sustainable industrial inkjet printing. It is equipped with EFI Reggiani’s state-of-the-art technology, offering high quality, reliability and flexibility on the widest variety of designs.

The new, industrial, entry-level EFI™ Reggiani BLAZE scanning printer from Electronics For Imaging, Inc. is making its debut at the ITMA Asia tradeshow, 12-16 June in Shanghai, China. The high-quality printer is an easy-to-use, smart solution to help textile companies blaze their successful trail into the world of efficient, sustainable industrial inkjet printing. It is equipped with EFI Reggiani’s state-of-the-art technology, offering high quality, reliability and flexibility on the widest variety of designs.

Cutting-edge technology in a compact footprint
The EFI Reggiani BLAZE printer is designed to give textile companies the opportunity to enter the digital textile printing market with a compact solution. The new, 1.8-metre wide printer offers an innovative, low-maintenance, continuous recirculation ink system equipped with a level sensor and degassing as well as a printhead crash protective system for longer printhead life and superior uptime.
 
Thanks to its cutting-edge printhead reliability and low maintenance costs for a competitive TCO (total cost of ownership), the BLAZE printer can produce up to 125 linear metres per hour with a printing resolution up to 600x1200 dots per inch (dpi). The printer – which delivers excellent productivity as one of the fastest digital inkjet solutions in its class – has eight 300-dpi dual channel printheads and can print in up to eight colours with full variable drop size.

Flexible fabric feed and handling for higher productivity
The EFI Reggiani BLAZE is equipped with a continuous and switchable belt washing unit to remove water and fabric hairs. An embedded device for adhesive application offers the possibility to use thermoplastic, resin and permanent adhesives.
 
The printer also includes other features for enhanced productivity and value, including a 400-mm roll unwinder, expandable shafts, an air gun and a pneumatic bar for standard fabrics.

Efficient software and electronics technology
The Reggiani BLAZE printer offers a friendly and intuitive user interface with real-time image processing and flexible queue management. The software also runs a WYSIWYG (What You See Is What You Get) job editor, as well as tools to accurately predict printing speed and ink usage.

EFI Reggiani TERRA Silver enhancement
EFI has also released an enhanced version of the EFI Reggiani TERRA Silver printer, a 1.8-metre wide printer operating with EFI Reggiani’s unique TERRA pigment ink with binder solution for high-quality, highly sustainable, direct-to-textile printing without steaming or washing.

Features:

  • A new recirculating ink system for superior reliability and minimum maintenance at start up and during production
  • Several printing modes to ensure maximum flexibility in terms of design capability
  • New, real-time image processing that eliminates time spent in image pre-calculations
  • A user friendly, intuitive interface
  • A more-efficient polymerisation process that takes place as printed textile goes through the printer’s on-board dryer.
31.05.2021

C.L.A.S.S: The journey of Bemberg™ by Asahi Kasei towards responsible fashion

Laying the bases for a more sustainable world, adopting responsible strategies is no longer an option but an indispensable and compulsory structural revolution today and for the future to come. This topic is the subject of the Smart Voice "The Circular Stories of C.L.A.S.S.: the journey of Bemberg™ by Asahi Kasei towards a smart, responsible and contemporary luxury" organised by C.L.A.S.S. eco hub that has taken place on Thursday 27th May at 4 pm CET. 4 unique and complimentary design realities has been sharing  the  Bemberg ™ choice as unique and precious fibre ingredient that gives rise to a performing design incorporating new generation values, for their unique paths of style and fashion to offer to the contemporary consumer.

Specialist and expert of innovative fibres, during the session Ettore Pellegrini, Marketing & Sales Manager-Marketing & Sales Manager Asahi Kasei Fibers Italia, illustrated the history of Bemberg™ starting from its origins to nowadays, reporting its various applications that have been then illustrated in their uniqueness by the speakers of the session.

Laying the bases for a more sustainable world, adopting responsible strategies is no longer an option but an indispensable and compulsory structural revolution today and for the future to come. This topic is the subject of the Smart Voice "The Circular Stories of C.L.A.S.S.: the journey of Bemberg™ by Asahi Kasei towards a smart, responsible and contemporary luxury" organised by C.L.A.S.S. eco hub that has taken place on Thursday 27th May at 4 pm CET. 4 unique and complimentary design realities has been sharing  the  Bemberg ™ choice as unique and precious fibre ingredient that gives rise to a performing design incorporating new generation values, for their unique paths of style and fashion to offer to the contemporary consumer.

Specialist and expert of innovative fibres, during the session Ettore Pellegrini, Marketing & Sales Manager-Marketing & Sales Manager Asahi Kasei Fibers Italia, illustrated the history of Bemberg™ starting from its origins to nowadays, reporting its various applications that have been then illustrated in their uniqueness by the speakers of the session.

Paolo Verdoia, Lining research and development raw materials at Ermenegildo Zegna, who has been involved in the development of accessory raw materials for the Ermenegildo Zegna Group for 14 years. During the digital meeting he talked about priority collaborations with responsible and high quality materials such as Bemberg™, the brand's approach to sustainability and future projects.

The session has also been attended by new generation designer Gilberto Calzolari winner of C.L.A.S.S. ICON 2020, who used Bemberg™ in his latest AW 2021-22 collection entitled "At this stage".

Camilla Carrara, founder and zero-waste designer Zerobarracento says "We select Bemberg™ for our creations for two fundamental reasons: firstly, from a stylistic point of view for its extreme versatility: in the various collections we have adopted it to create Kimonos, padded jackets, wrap dresses as well as for the interiors of our garments, which are intended to be soft embraces for total physical and mental comfort. The second but no less important reason is that this fibre has circular values in line with our zero-waste commitment."

“By choosing to work with Bemberg™, we have made an exclusive and sustainable choice in order to offer tailors, designers, brands and garment manufacturers who believe in and are committed to responsible but at the same time premium and exclusive fashion a new business opportunity" says Alessandro Ivaldi Director Business Unit of Carnet, a division of Ratti Group that produces and distributes worldwide fabrics for the creation of made-to-measure garments for men and women.

Source:

C.L.A.S.S.

ROICA™ by Asahi Kasei turns 50 and  unveils its new visual identity (c) ROICA, Asahi Kasei Corporation
25.05.2021

ROICA™ by Asahi Kasei turns 50 and unveils its new visual identity

"ROICA™ new identity is the ultimate upgrade and milestone of the brand’s evolution path which brings together and merges performance, innovation and responsible imprint. ROICA™ strategic commitment is built on two main pillars that meet value driven consumer’s expectations: first, continuous R&D and innovation activities focusing on new contemporary stretch functionalities with the highest integration of sustainability. Second, developing synergies and partnerships with leading responsible innovators throughout the whole value chain from throwsters down to consumers, people and companies sharing the same goals", declares Shinichiro Haga, Senior Executive Manager of ROICA Division.

ROICA™ identity will be activated in all its communication tools and channels, such as a renovated website and social media presence.

"ROICA™ new identity is the ultimate upgrade and milestone of the brand’s evolution path which brings together and merges performance, innovation and responsible imprint. ROICA™ strategic commitment is built on two main pillars that meet value driven consumer’s expectations: first, continuous R&D and innovation activities focusing on new contemporary stretch functionalities with the highest integration of sustainability. Second, developing synergies and partnerships with leading responsible innovators throughout the whole value chain from throwsters down to consumers, people and companies sharing the same goals", declares Shinichiro Haga, Senior Executive Manager of ROICA Division.

ROICA™ identity will be activated in all its communication tools and channels, such as a renovated website and social media presence.

Balanced geometries, calibrating color and different anatomical details: the visual identity is then declined in 5 different designs, each for one of the 5 applications that can be enhanced by ROICA™ yarns: ACTIVATION for performative sportswear garments, AQUA for smooth swimwear, STYLE#FIT for casual wear and athleisure, ESSENTIALS for next to skin lingerie and underwear and LEGWEAR for stylish hosiery. A complete wardrobe.

The company also created and introduced a branding policy indicating the allowed blends for their smart yarns belonging to the unique ROICA Eco-Smart™ family for complete transparency and transparent authentic communication.

Constant investments in R&D, people and technology allowed the company to engineer agile, multi-facetted and sustainable stretch yarns which redefine the new circularity, delivering the style, support and finish, trusted to match the performance demands and ambitions of the new generation contemporary consumer.

More information:
ROICA™ fibres Yarns digital
Source:

GB Network Marketing & Communication