From the Sector

Wolford is recognized for high quality Skin wear and is a favorite among fashion influencers. Wolford realizes that when it comes to luxury, consumers expect brands to be responsible. In response, Wolford understands sustainable luxury is a new brand ingredient and are dedicated to expanding their collections each season and infusing responsible materials.

This July at Interfiliere, gain a sneak peek into the launch of Wolford’s Aurora collection of leggings and pullovers that are Cradle to Cradle gold certified, first one in the world! The new styles created use premium stretch yarn belonging to the ROICA™ Eco-Smart family, the world’s first yarn awarded Cradle2Cradle Material Health Gold Level Certificate and Hohenstein Environment compatibility certification, which provides evidence of compliance and offers confidence as a responsible choice. In addition to premium stretch yarn from ROICA™ Eco-Smart family, the Aurora pieces are made using two other responsible fibers, Lenzing Modal® a cellulosic fiber derived from sustainable forestry, and infinito® by Lauffenmühle, a specially modified oil based biodegradable polymer.’

Instead of using new materials, Wolford’s new collection is developed to return the ingredients back to the cycle, they simply borrow them for the lifetime of the product, which supports responsible product ingredient sourcing. At the end of the Aurora collection product lifecycle, Wolford will return them to an industrial composting station to naturally breakdown without releasing harmful environmental substances. Wolford is committed to becoming part of the solution and activating change as they continue to explore responsible material innovations.

Be sure to attend Première Vision NY Smart Talk on July 17th, 2018 at 2:00p to meet to Wolford’s own Andreas Roehrich, Director, Product Develoment & Innovation to discuss technology and Wolford’s quest to become a responsible luxury brand.
 

 

 

EUROBIKE, the world’s leading trade fair for the cycling industry, will include ROICA™ smart innovations into the race. Cycle retailers, brands and manufacturers will discover ROICA™ premium stretch that provides comfort and movement as it energizes.

ROICA™ will go the distance as they join this year’s EUROBIKE Academy line-up and host an interactive panel focused on sustainability as an added value for the cycling market. Whether an expert or newcomer, the must attend panel titled; What is Smart Innovation in the Biking Market? will be held on Monday, July 9th from 12:00-12:45 in Conference Center East, Room London. Moderated by Giusy Bettoni, CEO, C.L.A.S.S. (Creativity Lifestyle And Sustainable Synergy), a Milan based company generating global strategies and identifying new values essential for today’s knowledgeable conscious consumer. The panel will lead the way, as they share their expertise and discuss what they are doing to push the boundaries of innovation. They will highlight responsible dimensions and processes currently available. The all-star lineup includes:

Uwe Schmidt, Asahi Kasei’s ROICA™, Managing Director introduces cycle enthusiasts, brands, retailers and manufacturers to the world’s first premium sustainable stretch yarn: ROICA™ Eco-Smart and the ROICA™ Feel Good family dedicated to well-being.
 
Laura Gambarini, marketing and communication manager at M.I.T.I. S.p.A.: M.I.T.I. Since 1931, M.I.T.I. develops and creates premium and innovative stretch warp knitted fabrics for all the high performance sports. Cycling brands recognize M.I.T.I. as the market leader for the outstanding features of their innovative fabrics. Green soul is their ultimate creation, the first fully sustainable stretch warp knitted range of fabrics in the world, created with ROICA™ Eco-Smart family for the new generation sustainable performance garments.
 
Sven Koehler, Head of production Maloja Clothing GmbH: Maloja, an outdoor specialty brand with its roots in nature and wellbeing have developed new amazing biking sets constructed of M.I.T.I. SpA fabrics using certified yarns belonging to ROICA™ Eco-Smart family.
 
Sergio Alibrandi, Executive Marketing Director Sitip S.p.A.: SITIP creates high-tech innovative sports fabrics that are made in Italy and optimize the latest technology. Committed to smart innovation, learn how they developed their ground-breaking multi-panel thermal bib tights able to generate heat for riders that want to conquer cold winter training. Made from BeHOT fabric constructed with ROICA™ StretchEnergy™, the next level of well-being providing a new dimension to active performance.  The audience will learn how leading international cycling brand Santini is using BeHOT with ROICA™ on select products to generate additional heat – up to 2 degrees C as the cyclist moves their body, thanks to ground-breaking heat generating technology as certified by CeRism, Outdoor Sport Research Centre at Verona University.
 
Spearheading the premium stretch market, ROICA™ partners’ materials elevate new standards for high-tech performance that can enhance cycling products to compete responsibly. ROICA™ partners excite you as they show a fantastic range of stretch essentials for cycling clothing, gear, and apparel that offer solid performance perks. Most importantly, visit ROICA™ partners at EUROBIKE to learn about their ongoing commitment to responsible innovation and creativity.

From 3-5 July BRIGHT welcomes big names, young talents and influential media from the skateboarding community, to share old tales and tell exciting new stories. From b2b2c: the whole skate universe is invited to explore the latest streetwear, hero brands, entertaining skate action and the energy of a big 3-day celebration – all for the love of skateboarding. Here‘s a round-up:

ADIDAS SKATEBOARDING X SKATEDELUXE
To celebrate the blending of culture and community, this summer adidas Skateboarding and Skatedeluxe are joining forces. At BRIGHT the collaboration will be celebrated on a specifically designed street course open to the public! The whole community is invited to experience the latest product release surrounded by special activities such as skate sessions at the skate course, art installations and brand experiences.

SUPPORT THE SKATE COMMUNITY WITH LONG LIVE SOUTHBANK
BRIGHT is more than happy to welcome LLSB with an incredible exhibition from Southbank‘s five decades of history, with pieces of art donated to the campaign by the likes of the Gonz, Ed Templeton, Pontus and many more expected.

LLSB is a community group set up to campaign for the world-famous Southbank Skate Spot in the centre of London, UK. Having saved the space from destruction in 2014, LLSB is now fundraising €900,000 to restore legendary sections of the space special to skateboarders around the world.

HANDS ON WITH NATIVE TEENAGE STUDIO
Contemporary culture cannot exist solely through the sharing go digital “lifestyles”: in collaboration with Berlin-based photographer Johannes Böttge‘s own project NATIVE TEENAGE and contributors from the art, music and photography scene, NATIVE TEENAGE STUDIO showcases an all-day workshop format (3-5 July) at BRIGHT’s b2c area. While it focuses on transforming a broad spectrum of visual stimulation, information and communication into physical space, it aims to bridge gaps in generations and groups, translating them into curiosities.

EMPOWERING WOMEN IN SKATEBOARDING
Meet Clara Knör & Laura Kaczmarek who will exhibit their latest work at BRIGHT!

DC X BRIGHT OPENING PARTY
DC Shoes proudly presents BRIGHT´s official Opening Party at Wilde Renate. Including highly entertaining skate action by global heads and local top dogs. Supported by notorious hip-hop DJs, a sizzling BBQ, cold beers and drinks, bright sunshine and – of course – the guests themselves, who are in town during Berlin Fashion Week – you and your friends are invited! 3 JULY | 5:30 PM | WILDE RENATE

RIDE HIGH WITH IRIEDAILY
The winner takes it all with a juicy cash reward, at the contest for the highest wallride brought to you by Berlin‘s own IRIEDAILY. Free booze and fun for free minds.

CPH OPEN VIBE
CPH Open is taking the show on the road – to Berlin! CPH-BER is going down this August, and to heat the city up a bit, CPH Open is spreading the vibes at BRIGHT – you’re invited!

• Market success above expectations
• Product and market development accelerated
• Investment up to EUR 30 mn

Lenzing – The Lenzing Group is setting another milestone as a specialist for extremely high-quality products made of the renewable raw material wood. Capacities will be significantly expanded due to strong demand for Lenzing’s TENCELTM Luxe filament yarn which was first launched on the market just a few months ago. Lenzing will invest up to EUR 30 mn in a further pilot line at the Lenzing site. Basic engineering for construction of the new facility has already been initiated.

“Thanks to TENCELTM Luxe, Lenzing is currently positioning itself in the premium luxury market and is embedding the issue of sustainability there in combination with superior aesthetics”, says Robert van de Kerkhof, Chief Commercial Officer of the Lenzing Group. “The fine filament yarn is comparable to natural silk due to its airy feeling on the skin and the matte finish. It is perfectly suited for very fine fabrics made exclusively from this yarn and as a blending partner with silk, cashmere and wool”, he adds.

“On the occasion of the launch of TENCELTM Luxe filaments, the luxury brands already realized what opportunities they would have by using this yarn made of the renewable raw material wood. For this reason, demand is already so high that we have decided to take an intermediate step to expand capacities before building a large commercial production plant. The decision to construct a new line will serve as the basis for generating a three-fold increase in capacity compared to the previous volume. The additional capacity will be available to customers at the end of next year”, states Stefan Doboczky, Chief Executive Officer and Chairman of the Management Board of the Lenzing Group. “The Lenzing site was selected because research and technological know-how in plant construction are connected in a special way, which will in turn enable us to further develop this special product”, Doboczky adds.

The new capacities will enable Lenzing to more effectively fulfil the needs of customers for TENCELTM Luxe filament yarn than in the past. At the same time, Lenzing will press ahead with technical planning for a large-scale commercial line at the Lenzing site.

This strong level of demand is further evidence of the Lenzing Group’s innovative strength. The yarn is opening up new markets for the company in the eco-couture segment, thus contributing to the successful implementation of the sCore TEN strategy.

Kultur bewegt sich mit ihren Akteuren. Und genau deshalb startet die BRIGHT mit einem neuen, jungen Team in ein neues, junges Kapitel. Katharina Schreiber und Dennis Scholz sind selbst aktive Skateboarder, kennen Community, Codes und Equipment so genau wie die Historie des Events. Mit dem SEEK-Team im Hintergrund drücken sie jetzt die Reset-Taste und kreieren ein Update, das vor allem ein schärferes Brandportfolio und viel Raum für den Austausch mit der Community zur Folge hat.

RESPECT THE PAST, CREATE THE FUTURE
Bei der Gründung der BRIGHT im Jahr 2005 ging es um die Skateboard-Kultur und die Menschen dahinter. Die neue BRIGHT mit dem Leitthema FUTURE legt ihren Fokus genau auf diese aktuell wieder sehr prominente Kultur und holt die Protagonisten zurück auf die Messe.
 
„Skateboarding ist Kultur, ist Bewegung, ist Change. Aktive und interaktive Konzepte sind für uns wichtiger als nur statische Stände,“ erklärt Katharina Schreiber. „Wir wollen, dass die BRIGHT ebenso dynamisch ist wie ihre Besucher und bieten Brands daher verschiedene Möglichkeiten, sich zu integrieren und präsentieren.“

NEUE DYNAMIK DURCH B2C
Neben dem B2B-Ausstellerbereich wird es daher auch eine Business-to-Community-Area geben, die Skateboarding als das erlebbar macht, was es ist: Sport, Fashion und kulturelle Bewegung zugleich. Das Produktportfolio, bestehend aus Fashion, Sneakers und Accessoires, legt im Juli einen weiteren Fokus auf Hardware – was das Skateboard als Herzstück wieder zunehmend in den Vordergrund rückt.
 
Die Entwicklung der Modebranche, beeinflusst durch Faktoren wie Demokratisierung, Globalisierung und Beschleunigung, zeigt, dass die Trends nicht mehr von Brands diktiert, sondern von den Konsumenten vorgegeben werden und die Marken sich von der Straße inspirieren lassen. Die BRIGHT bringt Brands und Konsumenten zusammen, initiiert Austausch und damit Raum für neue Konzepte, Trends und Subkulturen.   

• Yarn Expo Spring’s status as Asia’s leading industry event attracts 15% more buyers
• National Exhibition and Convention Center (Shanghai)
• Shanghai, China, 14 – 16 March

Yarn Expo continued its evolution into the industry’s most comprehensive and effective business platform with its Spring Edition which concluded last week with a large increase in the buyer figure, as well as another year of growth in the exhibitor number. Strong demand was evident for recent growth areas of the fair such as synthetic, fancy and specialty yarns as well as chemical fibres, while exhibitors in the more traditional cotton product group also fared well. In total, 435 exhibitors from 10 countries & regions took part (2017: 393, 12 countries & regions), attracting 25,966 trade buyers from 88 countries & regions (2017: 22,579, 94 countries & regions).

“Once again, Yarn Expo proved itself as the ideal trade fair for the industry to benefit from changing demands and product trends, especially in the Chinese and wider Asian markets,” Ms Wendy Wen, Senior General Manager of Messe Frankfurt (HK) Ltd explained. “The fair has evolved in recent editions to have a much bigger focus on synthetic, fancy & specialty yarns and chemical fibres, and based on the exhibitor feedback during the fair, there was an increase in buyers sourcing these products this year. What’s more, local buyers were showing strong interest in the offerings from Southeast Asian countries such as Indonesia and Thailand, while Vietnamese cotton exhibitors reported increased orders from China due to the favourable trade policies between these countries.”

As one of the industry’s leading players, Birla Jingwei Fibres naturally plays a big role at Yarn Expo, with their Birla Planet pavilion proving highly successful for the company. Senior Vice President Mr Sachin Malik, explained: “Yarn Expo is a very important platform for Birla, to be visible to our value chain, to connect with our customers, and our own clients’ customers. We value Yarn Expo as a long-term partner for showcasing our products and connecting with the value chain. Each edition we connect with more and more buyers, and more customers in the industry recognise the importance of this fair. It has developed into a premium event in the global textile industry calendar. Usually this edition is quieter than the autumn fair, but the results this year saw the spring edition reach the same level. Our booth was always packed with buyers, and we also received more high-quality and international buyers. Our pavilion members are also very satisfied with the buyers and their results this time.”

Exhibitor comments

Indonesia

“Yarn Expo is an ideal platform to meet not only Chinese but also global buyers. The fair attracts so many good-quality buyers, and compared to other fairs attracts more of our target buyers. The results this edition have been good. After four years of doing business in China, we’ve found many Chinese customers who are willing to pay for quality. The demand in the China market for high-quality products is growing, in particular because of the shortage of spinning capacity which is made up for by imports. We’ve seen more serious and meaningful buyers that have strong desire for further cooperation this time, and I think the potential of this market will continue to grow.” Mr Anupam Agrawal, Director Spun Yarn Business, PT. Indo-Rama Synthetics Tbk

Korea

“Our booth was so crowded throughout the fair. We had more than 300 buyers visit us, and I guess approximately 30% of them will turn into business after the fair. Our target buyers are fabric and garment manufacturers, and we found a lot of good quality ones here. A wide range of worldwide buyers from different market sectors sourced at our booth, especially big-brand sportswear manufacturers and sourcing offices. We’ve had visitors from China, Europe and many other countries. We are very satisfied with our first Yarn Expo experience, and we expect a very good outcome after the show.” Mr Joo Son, International Sales Team, HJLite

Pakistan

“Yarn Expo is the global meeting platform for all yarn industry players. You have buyers from all over the world here, so it is the best trade platform in Asia to connect with worldwide buyers. We’ve met people from Argentina, Columbia, Korea, Indonesia, the UK and the US. Around 40% of them are new to us. We’ve noticed that everyone is looking for new products nowadays, so we always bring new items. Fancy yarn is getting more common in China, and demand is growing steadily. China is definitely a huge market for us to develop.” Mr Mohammad Saad, Director of Abtex Intl Ltd

India

“Yarn Expo is really helpful in that it has a diverse buyer profile and attracts buyers from around the world. We managed to talk to customers from Pakistan, India and Colombia, as well as potential Chinese buyers who are very interested in our products. The buyers have been genuine with specific sourcing needs, and some of them have already placed orders.” Mr N. Sarawgi, Representative of Madhusudan Rayons Pvt. Ltd

Thailand

“This edition we brought our new Kapok material to the fair for the first time. It has been the most popular product at our booth. In recent editions, we’ve also met more and more garment factories asking for customised fancy yarn to make their products competitive and unique, while eco-friendly and natural yarns are also more popular. Yarn Expo is the platform we announce our new products and technologies, and the feedback from buyers from around the world can help us improve them and learn the latest market trends. The fair is of great value for our market strategy.” Mr Warakorn Bunkanokwong, Export Sales Manager, Kongkiat Textile Co Ltd

Singapore

“We are here to explore the China market, but are also glad more customers from Europe and America visited our booth. Many of the buyers here are at the decision-making level, so can give us clear requirements and advice about our products. This is a highly effective fair to meet Chinese buyers to learn first-hand what the market needs.” Mr Rahul Gupta, Marketing Manager, Texvista Intl Pte Ltd

Vietnam

“Yarn Expo is a great chance to meet our existing partners and find new buyers. Compared to China cotton yarn, we still have an advantage in price and quality which attracts a lot of buyers to our booth. Yarn Expo provides us with a quick way to tap into the Chinese and Asian markets.” Mr Du Xuan Cuu, Trade Director, Hanam Textile Co

Uzbekistan

“The Chinese market is important to us, so we chose to exhibit in Yarn Expo. We have met many buyers here, and each year we can find new customers through Yarn Expo. The international nature of this fair is also beneficial for our business.” Mr Dilshod, Export Manager, Exoeast Trade LLP

China

“Yarn Expo is the largest platform in Asia. Compared to other fairs, the buyers here are of higher quality; genuine buyers make up a large portion and most of them come with sourcing intentions. Currently, fancy yarn is in great demand in the market. The number of customers looking for such products is significantly higher this year, and Yarn Expo can effectively help us capture this demand.”
Ms Stella Gan, Sales Manager, Jin Dun Textile

Buyer comments

“We can find all ranges of cotton yarn, fancy yarn and chemical fibres at Yarn Expo. Most of the famous brands are here, and they bring the latest technologies and products, including debut products. Yarn Expo always catches the latest trends in the industry and presents them at the fair. This year the quantity and quality of fancy yarn exhibitors has increased, so I’ve found some products to source already.” Mr Wang Gaofeng, Deputy General Manager, Jiaxing Jinqie Fashion Co Ltd, China

“We mainly came to source fancy yarn this time, and we found many new options. This international show greatly expands our sourcing options. Many of our existing suppliers, including from Indonesia, exhibit at this fair so that’s why we source here. We’re satisfied with the exhibitor quality, and intend to place orders afterwards. There have been a number of new technologies presented here that left a deep impression on us.” Ms Linggar Jati Halim, Director, PT. Kartika Sinar Mulia, Indonesia

“I like this fair as it gathers exhibitors from the entire industry supply chain. As the demand for functional fabrics continues to increase, we can also see this trend in Yarn Expo. Therefore, the fair helps us to learn about the industry’s developments.” Mr Jiang Chang, Marketing Manager, Hangzhou Gaoxi Technology Co Ltd, China

The next Yarn Expo fair, the Autumn Edition, will be held at the earlier date of 27 – 29 September 2018, once again at the National Exhibition and Convention Center. 

• New collaboration of sustainable viscose suppliers formed in China

Digital Printing Zone debuts at Spring Edition
Despite the economic ups and downs in China over the last few years, demand for premium European textiles remains high.
Whether it be premium wool for the flourishing suiting market, ladieswear fabrics, lace & embroidery for high-end domestic brands each with hundreds of stores across the country, innovative yarns & fabrics for the booming sports and activewear sectors, or original pattern designs for the thousands of new online fashion brands, European suppliers remain the go-to option for Chinese buyers looking for quality and style.

As one of the undisputed leaders in the European textile scene, Italy is always a good bellwether of the trends between Europe and China. After a less than stellar 2016, Italy’s fabric exports to the Mainland China and Hong Kong markets grew by 12.4% in the first 10 months of 2017[1]. The expected demand for European brands at Intertextile Shanghai Apparel Fabrics will be most evident in the SalonEurope zone, which features exhibitors from Austria, France, Germany, Italy, Spain, Switzerland, Turkey and the UK, as well as country pavilions & zones from France, Germany, Italy and Turkey.

There is also continuing demand for overseas expertise when it comes to more technical areas such as sustainability and digital printing, solutions to which can be found in the fair’s All About Sustainability area and Digital Printing Zone.

SalonEurope showcases the continent’s full textile expertise
The best of the best from Europe will be on display in this edition’s SalonEurope, with a range of products across the whole textile spectrum on offer. Some of the highlights this edition include:

• Alumo (Switzerland): celebrating its 100-year anniversary this July, Alumo has undertaken a complete refresh of their brand, highlighting the character of their mill in Appenzell, Switzerland that has deep roots in the local textile industry. This edition, they will showcase a renewed collection of luxury shirting fabrics with intricate designs and added functions such as natural stretch and wrinkle-free, and a newly enlarged, never-out-of-stock ‘Sartorial’ collection.
• Hatfil Tekstil Isletmeleri (Turkey): a Turkish-Italian joint venture, they offer a huge range of yarns including eco-friendly options such as organic, BCI and fair trade yarns, as well as cotton, Tencel, Amicor, bamboo, cashmere, modal and other varieties.
• Hohenstein Textile Testing (Germany): offering testing services, OEKO-TEX® services and certifications, the Hohenstein Quality Label and more.
• Ricamificio Paolo Italy SpA (Italy): an embroidery manufacturer, they have developed a new technique using very thin embroideries to produce a lace-like effect, which can also be customised to the customer’s requirements in no more than four weeks. They have also produced a quilt-like fabric suitable for spring / summer garments which is made from materials such as silk organdie, cotton yarn or lurex to produce a shiny effect.
• Teseo Tessitura Serica Di Olmeda SpA (Italy): for their summer 2019 collection, Teseo is inspired by the natural elements with increased attention to sustainability with GOTS-certified bio silk and eco-friendly yarns. New articles are lighter and enriched with yarn-dyes, include jacquard stripes and checks, gauze and devoré bands to add transparency, and more.

New collaboration of sustainable viscose suppliers formed in China
While the textile industry in China still has a long way to go in terms of sustainability, genuine progress is being made at both a government and company level. January of this year saw the implementation of a new environment protection tax, with companies charged for noise, air & water pollution and generating solid waste[2]. Replacing a pollutant discharge fee that had been in place for 40 years, the new tax is set by local governments – with some of the regions suffering from worse pollution setting higher rates – and also incentivises companies with lower emissions.

In another encouraging move, 10 leading global viscose producers in China have come together to form the Collaboration for Sustainable Development of Viscose (CV) to promote the sustainable sourcing and responsible production of viscose. These 10 producers collectively account for over 50% of the world’s viscose staple fibre production, and have partnered with two trade associations to adopt a sustainability roadmap for the viscose industry. Built around credible international sustainability standards and programmes, the CV Roadmap aims to provide guidance to viscose producers on sustainable sourcing and production practices.

The CV collaboration will make its debut appearance in the fair’s All About Sustainability zone, where visitors can learn more about this initiative, as well as sustainable developments in the Chinese textile industry. Apart from an educational programme and garment display area, the zone will also feature a number of exhibitors other than CV.

Digital Printing Zone debuts at Spring Edition
While digital printing is rapidly gaining traction in the global textile industry, this is especially so in China due to its potential to reduce pollution during the production process. Amongst the exhibitors looking to take advantage of this in the fair’s new Digital Printing Zone is MS Italy, a market leader in the design, development and distribution of innovative digital ink-jet printing systems and associated consumables, which serves the high-end, roll-to-roll textile printing and specialty material markets. Also exhibiting is DIGITEX which will introduce the latest digital- and inkjet-printed natural and manmade fabrics.

Apart from digital printing exhibitors, a day-long forum will inform fairgoers on the exciting possibilities of digital printing. Held on day 2 of the fair, the Fast Fashion and Digital Printing Application Forum features sessions on fast fashion technology & trends and digital printing applications. These are followed by a series of discussions on topics such as flexible supply chains, business opportunities created by digital printing and IP protection. The forum also includes a presentation on the findings of a six-month study conducted by Fashion Print, a Chinese publication, for which they visited hundreds of textile companies, printing and dyeing enterprises, as well as their suppliers to produce a research paper on the digital textile printing market and technology.

In addition to Intertextile Shanghai Apparel Fabrics, four other textile fairs also take place at the National Exhibition and Convention Center: Yarn Expo Spring, Intertextile Shanghai Home Textiles – Spring Edition, fashion garment fair CHIC and knitting fair PH Value.

• Intertextile Shanghai Apparel Fabrics – Spring Edition 2018 is co-organised by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; and the China Textile Information Centre. For more details on this fair, please visit: www.intertextileapparel.com. To find out more about all Messe Frankfurt textile fairs worldwide, please visit: www.texpertise-network.com.

[1] http://hk.fashionnetwork.com/news/Italian-textile-industry-back-on-growth-track-in-2017,944760.html
[2] http://www.fibre2fashion.com/news/textile-news/china-imposes-environment-protection-tax-beginning-jan-1-239965-newsdetails.html

 

Marco Aslim und Thomas Martini, die beiden Gründer der Fachmesse BRIGHT für Streetwear, Skateboarding und Boardsport, treten zu Ende Februar nach 13 Jahren als Geschäftsführer zurück. Damit ist ein weiterer Schritt der Integration der BRIGHT in die Organisation der PREMIUM GROUP unter Anita Tillmann und Jörg Arntz vollzogen, die die BRIGHT bereits im Jahr 2015 zu 100 % übernommen haben.

„Die BRIGHT war von Anbeginn mehr als eine konventionelle B2B-Plattform. Die Community, das Arbeiten mit Freunden und der Basis der Industrie, Skateboarding, Art und Musik waren immer treibende Kraft und Hauptaugenmerk der Messe. Die Emotionen und die gemeinsam erlebten Momente, deren Stahlkraft weit über die Messe hinaus wirksam waren, sind bleibende Mehrwerte. Berührungen, die wir nie vergessen werden. Viele Menschen haben in den vergangenen Jahren viel getan, damit die BRIGHT zu dem wurde, was sie ist: eine große Familie. Dafür möchten wir uns in aller Form bedanken" (Thomas Martini, ehemaliger Geschäftsführer BRIGHT).

 Der Geschäftsführerwechsel geht mit einer neuen konzeptionellen Ausrichtung des Formats einher. Die Nähe zwischen BRIGHT und SEEK wird über die gemeinsame Location hinaus erweitert. So wird eine Auswahl der BRIGHT-Brands in das Format der SEEK integriert und neu definiert. Ziel ist es, auf der einen Seite den Spirit der Community der vergangenen 13 Jahre zu erhalten und gleichzeitig eine Transformation in Gang zu setzen, die die Anforderungen des Contemporary-Street- und Urban-Markts widerspiegelt und bedient. Die Teams der SEEK und der BRIGHT werden zukünftig noch enger zusammenarbeiten und gemeinsam neue Konzepte und Formate basierend auf den Werten der BRIGHT entwerfen.
 
„Wir schätzen Thomas Martini und Marco Aslim sehr und blicken auf eine gute Zusammenarbeit zurück. Wir haben viel gelernt und profitieren auch weiterhin von ihrem Wissen und Know-how. Die PREMIUM GROUP steht dafür, Konzepte kontinuierlich weiterzuentwickeln und neu zu definieren. Skateboarding ist einerseits eine Community-getriebene Nische und andererseits – ab 2020 – eine olympische Disziplin. Wir beobachten, dass sich die Werte, Kultur und Sprache der Community im globalen Kontext verändern und arbeiten daran, diese Vielfältigkeit im jeweils passenden Rahmen zu präsentieren" (Anita Tillmann, Managing Partner PREMIUM GROUP).
 
Die BRIGHT ist Europas führende Fachmesse für Streetwear, Skateboarding und Boardsport.  2005 begann die Geschichte der Messe in Frankfurt im ehemaligen Polizeipräsidium mit 50 Brands und 500 Besuchern. Fünf Jahre später, im Jahr 2010, ist die BRIGHT mit 250 Brands und 5.000 Besuchern nach Berlin gezogen. Im ehemaligen Stasi-Kongresszentrum in der Normannenstraße hat sich die Internationalität und die Besucherzahl fast verdoppelt. 2015 machte die BRIGHT als Teil der PREMIUM GROUP und zusammen mit der SEEK die Arena zum wichtigsten Street- und Skatewear-Hub Europas.

Nach dem erfolgreichen Saisonauftakt in Berlin geht es in München mit der PREMIUM ORDER MUNICH, die vom 10. bis 12. Februar 2018 in der Zenith Halle stattfindet, in die zweite Runde. Das Portfolio umfasst 250 Brands aus knapp 20 Ländern. Der absolute Spitzenreiter unter den vertretenen Ländern ist Italien, gefolgt von Deutschland, Frankreich und Spanien.

Mit einer prozentualen Aufteilung von 70 % Fashion und 30 % Accessoire- und Schuhbrands bietet die PREMIUM ORDER MUNICH das optimale Portfolio für den perfekten Look. Besonders erwähnenswert sind die zahlreichen namhaften dänischen Brands, die ihre Kollektionen in München vorstellen. Der absolute Mehrwert für die Retailer ist, dass zahlreiche Kollektionen aller Segmente in dieser Saison zum ersten Mal auf der PREMIUM ORDER MUNICH gezeigt werden, so dass der Handel zum Abschluss der Saison die Order komplettieren und optimieren kann. Diese Saison präsentieren sich 30 % Neuzugänge.

Neben dem umfangreichen Marken-Portfolio sorgt die PREMIUM ORDER MUNICH für ein geschmackvolles Food-Highlight. An allen drei Tagen werden die Besucher kulinarisch verwöhnt: Frische Säfte, Smoothies, Sandwiches, Salate, Bowls, Thai Currys und Suppen gibt’s von Dean&David getreu dem Food-Motto „fresh to eat“. In der Café-Lounge, die von Sofacompany.com ausgestattet wird, gibt es eine Kaffee-Bar der Textilwirtschaft, an der sich Besucher und Aussteller über kostenfreien Kaffee freuen können. An den ersten beiden Messetagen werden zur Happy Hour von 17 bis 19 Uhr kostenlose Erfrischungsgetränke von Charitea/Lemonaid und Scavi&Ray sowie Popcorn von Propercorn verteilt. Mission More rundet das vielfältige Angebot ab und sponsert Snack Balls. An allen Tagen fährt ein kostenfreien Shuttle, der Besucher zu weiteren Fashion Hotspots fährt. Bloom & Wild sorgt auch in der Zenith Halle für die Blumendekoration und -inspiration. 

In dieser Saison lädt die PREMIUM ORDER MUNICH zu einem Get Together ein – am 10. Februar 2018 findet das Event in Kooperation mit der Modeagentur Benabou in der Heart Bar statt.

Die PREMIUM ORDER MUNICH präsentiert sich als eine der stärksten deutschen Vertriebsplattformen für Fashion, Schuhe und Accessoires und bietet ein abwechslungsreiches und individuelles Sortiment für alle Händler aus der DACH-Region.

At the upcoming ISPO exhibition, SITIP are pleased to introduce BEHOT, a SITIP Heat Generating Technology for fabrics that has been licensed from the unique ROICA™ StretchEnergy™ System by Asahi Kasei and is already adopted by Santini that is offering Premium cycle wear Made in Italy since 1965.

SITIP is a leading Italian textile company specialized in high-tech and function-rich innovations for sport, technical underwear, shapewear, beachwear, footwear components, protective helmets, and in particular Velcro-receptive fabrics for mechanical fastening systems and a number of innovative technical fabrics for other industrial end-uses, all made through key manufacture technologies that include weft & warp knit fabric innovations.

Further, SITIP has more recently launched 16 unique trade brands, each one specialized in highly advanced innovation solutions designed to fit both market and the discerning needs of the contemporary consumer.

Santini is offering to the market a multi-panel thermal bib tight for the coldest winter training. Made with the special BeHot fabric by Sitip, constructed with the ROICA™ StretchEnergy™ active performance material, it not only insulates, but generates up to 2 degrees of heat as you workout as certified by CeRism, Outdoor Sport Research Centre at Verona University. Complete comfort and protection thanks to the Acquazero by Sitip treatment that ensures you stay dry even in the most challenging conditions.

The design is completed with breathable mesh braces for added comfort and a reflective pixel detail on the leg to improve visibility in low light conditions. BeHOT represents a special combination of a highly refined type of knitted construction combined with this unique ROICA™ Premium Stretch yarn function, and has been especially developed for this new high-function concept.