From the Sector

• The new platform created for b2b / b2c online sales entirely dedicated to the business of denim.

The year 2020 witnessed an acceleration in the importance of online sales. It is now clear to anyone involved the business of sales that e-commerce represents the future.

That’s when the creative idea by Laura Pianazza, founder of DENIMAZING (combination of DENIM and AMAZING), was launched on the platform powered by VELVET.  Its prime objective is to help small and medium sized companies to increase their online sales, focusing on the development of marketing strategies in an omnichannel environment thanks to an intelligent balance between technology and professional experience.

Laura Pianazza derives her professional experience from the editorial sector, where she was active for many years on a European level for a trade magazine specialized in the denim business. Thanks to this background, she was able to develop a strong network of contacts with entrepreneurs, top management and marketing agencies. Her constant interaction with customers shed light on the digital challenges present in most Italian companies: firstly, the fragmentation of services offered online and, secondly, the lack of integration between technology and marketing strategies. The latter is the one most often neglected by firms and Laura recognized many risked not being well prepared for this transformational shift in business by investing little time and at a slow pace.

The DENIMAZING project works side by side with denim fabric manufacturing companies (b2b), finished product brands and distribution companies (b2c), all with the same common denominator: denim. A unique service assisting raw materials manufacturers in finding market niches in companies that create product, who in their own right would like their brand to be seen and sold to a growing customer base. In the b2b landscape, companies can sell their own fabrics by the meter thanks to their own 3D presentation and customers can virtually visit their showrooms. Similarly, brands will have the same possibility to sell their creations as on a real e-commerce site, thanks to virtual tours in their showroom and specific areas for sales and/or chatting/videocalls with end-customers. Instead, for companies providing supply chain services (coloring, washing, etc.), individual virtual rooms will be made available inside the marketplace, in order to speak directly with sales managers from brands and the fabric companies.

The business side is just one aspect of this project. Thanks to its partnership with the marketing and online sales agency VELVET, DENIMAZING grows based upon a series of key tasks during different phases, namely: platform construction, marketing and advertising, both traditional and via web and social medias.

Not only has Laura has added a series of high-level technology/web master courses to her experience, but DENIMAZING also brings together a team of qualified professionals having a longtime experience in different fields of the denim business: sales, entrepreneurs, web design and marketing, while the end-customer will be in direct contact with the headquarters for assistance, customer care and updates.

• 18+ metric tons of aniline are estimated to have been removed from the denim supply chain in about 3 years⁽²⁾.
• That represents 300'000'000+ pairs of jeans free of aniline, with 18'000+ garment workers, and aquatic life, protected from its toxicity⁽²⁾.

Archroma celebrates nearly 3 years of successfully converting the denim industry to aniline-free⁽¹⁾ pre-reduced liquid indigo.

Archroma launched its aniline-free⁽¹⁾ Denisol^® Pure Indigo in May 2018⁽³⁾.

Aniline is a key ingredient to make the indigo molecule. Unfortunately, during this process some aniline impurities are carried through into the indigo dyestuff. When the indigo is dyed on the fabric, a lot of the aniline impurity is locked into the pigment in the fabric. The remainder of the aniline impurity, approximately 300 metric tons annually, is discharged during dyeing. This can be an issue as aniline is toxic to aquatic life. In addition, exposure levels to factory workers can be high. The new Denisol^® Pure Indigo 30 liq was therefore developed as an aniline-free⁽¹⁾ indigo solution for designers, manufacturers and brand owners who long for authentic indigo inspiration.

Since the launch of Denisol^® Pure Indigo, several denim manufacturers, such as front-runner Absolute Denim, as well as Advance Denim, Azgard 9, Kilim Group, Nuevo Mundo, Rantex, Shasha Denim and Tuong Long, have taken the matter in their hands and converted their production or dedicated lines to aniline-free denim to brands and retailers.

The innovation is also supported by denim partners such as Be Disobedient and The Denim Window.

Archroma evaluates that, based on the total quantity of Denisol^® Pure Indigo sold until its introduction, its partners helped remove almost 18 metric tons of aniline from the denim supply chain. That represents an equivalent to about 300’000’000 pairs of jeans free of aniline and more than 18’000 garment workers protected from its toxicity⁽²⁾.

(1) Below limits of detection according to industry standards (tested & proven).
(2) Based on 15 minutes of work to produce one pair of jeans, produced over 8-hour working days and 300 working weeks per year.
(3) For the launch press release, click here.

• Mostafiz Uddin, Managing Director of Denim Expert Limited and Founder of Bangladesh Apparel Exchange (BAE) has won Sustainable Fashion Champion at the Drapers Sustainable Fashion Awards 2021, which took place virtually on 10 March.

On receiving the award, Mostafiz said he wants to be a game-changer in the apparel industry, leading by example to inspire others to behave responsibly and ethically.

He also dedicated the award to H&M which, he explained, supported his business, Denim Expert, through the pandemic by continuing to place orders He said the loyal support of the Swedish fashion giant almost certainly helped save the livelihoods of 2000 workers at his factory and their 10000 family members. “That’s true sustainability leadership,” he said.

The Drapers Sustainable Fashion Awards recognise steps being made in reducing the fashion industry’s environmental impact and creating fairer working conditions across the supply chain.
Judged by an independent panel of sustainability and fashion retail experts, the awards shine a spotlight on best practice within the global fashion industry.

Covid-19 has presented unforeseen challenges for fashion retailers and brands, but it has also given us all an opportunity to build back better. Forward-thinking fashion businesses know change is not optional, and are embracing their responsibilities and ability to make a difference.

Mostafiz Uddin has been recognised as the Sustainable Fashion Champion 2021 for setting examples in promoting sustainability during the Covid-19 pandemic which broke out worldwide in March last year.
Jill Geoghegan, Acting Editor of Drapers, said: “Despite the challenges thrown up by the Coronavirus pandemic, fashion brands and retailers increasingly recognise that sustainability is a business imperative.”  
“Many businesses continued to invest in cleaning up their supply chains and introducing new models of working, despite the unprecedented trading conditions.

“The Drapers Sustainable Fashion Awards highlight and celebrate these advancements, paving the way for a more responsible future for the industry.” Managing Director of Denim Expert Limited Mostafiz Uddin said: “In the pandemic, my factory Denim Expert Limited kept true to its commitment towards sustainability, despite an extremely difficult trading landscape.

“During the pandemic, I was vocal about the issue of buyer-supplier relationships and, in speaking out, I wanted to champion the cause of suppliers all over the world. Too often suppliers in garment supply chains do not have a voice because they fear that by speaking out, they will be treated unfavourably by brands.

“This was, of course, a risk on my own part but I like to think I stood up for what I think is right and ultimately, I believe progressive brands understood I was coming from a good place. Like them, all I want to see is a fair, ethical and sustainable industry where brands and retailers work in an environment of collaboration, not conflict.”

Mostafiz also had some special praise for H&M. He said: “It would have not been possible for me to support my workers during the pandemic, had my factory not received help from H&M during the unprecedented time. While Denim Expert suffered from huge orders cancellation and orders hold, H&M supported us by placing orders in the pandemic that saved thousands of lives and livelihoods. Therefore, I would like to dedicate this Award to H&M and its CEO Helena Helmersson.”

The judges of Drapers Sustainable Fashion Champion Award 2021 have been Kerry Bannigan, Founder, Conscious Fashion Campaign; Sarah Ditty, Global Policy Director, Fashion Revolution; Miriam Lahage, Founder, Aequip; Samata Pattinson, CEO, Red Carpet Green Dress; Caroline Rush, Chief Executive Officer, British Fashion Council; Lucy Shea, Group CEO, Futerra; Jane Shepherdson, Chairman, My Wardrobe HQ; and Dilys Williams, Director, Centre for Sustainable Fashion.

Archroma, a global leader in specialty chemicals towards sustainable solutions, announced that it has become a The BHive® partner to help foster chemical compliance and management across the textile supply chain.

The BHive® is an innovative digital chemical management platform that provides at-a-glance information about chemical products to its users. It was developed by GoBlu International Ltd. to allow manufacturing facilities to easily create digital inventories of the chemical products used onsite using a smartphone. They can identify in a matter of seconds which products meet sustainability requirements of their brand and retail customers, who they can share this information with as well. This enables brands and retailers to achieve full transparency about the chemical use in their global supply chain. Now, over 30 international fashion brands and 500 factories are partnered with The BHive® to drive sustainable chemistry in the textile and fashion industry.

More than 2000 Archroma chemical products and dyes are now included in The BHive® database.
The company has been very active in the past few years in developing solution systems and innovations in line with the 3 pillars of 'The Archroma Way to a Sustainable World: Safe, efficient, enhanced. It’s our nature'.

Paul Cowell, Head of Archroma’s Competence Centers for Brand & Performance Textile Specialties, explains: "With the pandemic crisis, textile manufacturers are experiencing numerous logistic bottlenecks and challenges. With The BHive®, our partners have now an additional access path to the information about chemical usage and compliance for the Archroma products they keep at their facilities."

• CHIC Shanghai, March 17 to 19, 2021 (due to new regulation to control the infection rate)
• 905 exhibitors are present at CHIC
• Parallel: CHIC ONLINE as a digital platform with upgrade of the CHIC
• APP
• CHIC GARDEN: puts fashion and sustainability in the limelight

The CHIC spring event takes place from March 17th to 19th under strict hygiene guidelines in the National Exhibition & Convention Center in Shanghai parallel to Intertextile Shanghai, Yarn Expo and PH Value.

The Chinese economy has recovered again after the pandemic in China and already reached pre-crisis level with 6.5% growth in the fourth quarter of 2020. McKinsey estimates are a 5 to 10% growth in sales in China in 2021 compared to 2019. Thanks to good sales in China, the fashion luxury brands in particular have been able to improve their sales figures. But also regarding online trade, Chinese ecommerce sales were in first place worldwide for the eighth year in a row. The average per capita income of consumers rose by 3.8% last year.

905 exhibitors and 932 brands will present themselves on site at CHIC. Around 95,000 trade visitors from all retail areas, including all relevant online sales platforms, are expected. The CHIC's online and live streaming events, which run parallel to the trade fairs, have recorded an average of 150,000 clicks on each show since April last year.

CHIC Garden
China is to become climate neutral by 2060, which of course also affects the fashion sector. Overall, the awareness of Chinese consumers has developed even more towards high-quality, sustainable collections. In their "State of Fashion 2021" report, McKinsey & BoF analyze the awareness development in China that consumers and producers are increasingly recognizing the importance of joint efforts by all participants in the value chain to work together in order to achieve sustainability in the fashion industry.

The CHIC flagship event visualizes this topic with the "CHIC Garden" theme. With the help of garden design experts, the fair is transformed into an inspiring garden paradise that reflects closeness to nature and the appreciation of natural resources.

As an exception, the CHIC autumn event, CHIC Shanghai will take place in August this year (25th to 27th August 2021).

Tonello and RUDOLF HUB1922 join forces and unveil laser effects. The results: A much simplified, flexible and efficient process - based on latest technological advancements and highly conscious chemistry - that is finally able to replace questionable practices such as potassium permanganate spray.

THE Laser, the absolute Laser
The range that is the new benchmark for the entire sector. New software and a totally reinvented process that return higher precision, speed, flexibility and repeatability. Four models for a specific crafting and avant-garde functions like 360° marking technology, BOP for automatic drawing positioning and the new software CREA make THE Laser suitable and unique for advanced applications.

Laser Smoother (RUCO-SPECIAL LSM)
All-in-one formulation - very easy to pre-apply to garments before laser burning - that translates into a very natural image that is similar to what is created by hand. RUCO SPECIAL LSM amplifies the laser action, completely removes the grey/brow patina produced by the burning of cotton and last but not least, creates a micro-unevenness that simulates manual scraping and celebrates the fabric construction.

The combination of THE Laser and RUCO-SPECIAL LSM (ideally applied through CORE system) is a process that nothing adds to the usual way of working. It is a radical paradigm shift that takes the product directly to a dimension of real, highly sustainable craftsmanship:

• Remarkable enhancement of the fabric’s characteristics;
• Overall effect much more natural and similar to manual scraping;
• A better and more efficient way of working.

• C.L.A.S.S. launches the Manifesto for Responsible Fashion and kicks off the CALL TO ACTION of C.L.A.S.S. ICON 2021
• What does it mean to be a “game changer” in green fashion?
• What are the false myths of eco-fashion and what are the guidelines for innovating while safeguarding the planet? And how do you tell the story behind a sustainable fashion collection?

An annual competition to reward a visionary creative who combines design, responsible innovation and communication, capable of raising contemporary consumer awareness of the new values of sustainable fashion. This is the Call to Action launched to find the C.L.A.S.S. ICON 2021 by Giusy Bettoni of C.L.A.S.S. in the Smart Voices panel "C.L.A.S.S. ICON: Award and Manifesto for Responsible Fashion", moderated by the green journalist Diana de Marsanich, and starring, on the 10th February, the fashion designer Gilberto Calzolari, recipient of the international award for creative visionaries in the world of fashion C.L.A.S.S. ICON Award 2020, and Federico Poletti, Marketing and Communication Director of WHITE SHOW.

C.L.A.S.S. Manifesto  

During the Smart Voice, the C.L.A.S.S. Manifesto for Responsible Fashion, the 2021 edition of the C.L.A.S.S. ICON competition and the Sustainability Formula were presented.

C.L.A.S.S. ICON Award is an international award for visionary creatives in the fashion world who are able to convey the values of sustainability not only to fashion professionals, but also to the wider public: consumers. "We created C.L.A.S.S. ICON to reward visionary designers who create their collections by combining design, innovation and responsibility and who are able to communicate the values behind their garments authentically and effectively to consumers. It's time for storymaking and storytelling to align, otherwise it's just greenwashing" says Giusy Bettoni.

From 15th of February to 15th of April it will be possible to apply by sending an email to classicon@classecohub.org, with a description and objectives of the brand, the sustainability values adopted and the strategy, the designer's profile, a photo-video story of the latest collection, and any previous awards won (all info on http://www.classecohub.org).

During the panel, designer Gilberto Calzolari, the first winner of the first C.L.A.S.S. ICON Award, shared his vision for responsible fashion and his current projects. "My brand is a laboratory of experimentation. I create fashion to open conversations and change the way people behave and think. My creativity, from the choice of fabrics and processes to the image I decide to communicate, are the weapons at my disposal. Since the beginning, I have been really excited to team up with C.L.A.S.S. in order to share a common and challenging journey, with the perspective to be part of a constantly growing network activating mutual support. I have always thought at my collections as a call to action for a better future and now more than ever my mission as C.L.A.S.S. ICON is to make people understand that commitment and sustainability can and must go hand in hand with beauty and elegance. The adage 'kalòs kai agathòs' is one of the classical teachings that should never be forgotten: aesthetics, in my opinion, is inseparable from ethics. That's why I don't just target professionals, but also the end consumer, fashionistas and beyond" says Gilberto.

"For the first edition of C.L.A.S.S. ICON in 2020 Gilberto was decreed as our chosen one, and the path together was sanctioned at that moment: the sharing of values and visions is an indissoluble bond that keeps us united over time. Like Gilberto, each ICON will be part of a community where together with C.L.A.S.S. will try to make a real smart fashion and above all create an important voice," says Giusy Bettoni.

In support of the C.L.A.S.S. ICON award, C.L.A.S.S. presented its Manifesto for Responsible Fashion, which summarises the values that C.L.A.S.S. has been researching, communicating and developing since 2007: the role of the ethical company and its transparent production, the importance of traceable and healthy products, with total respect for people and the environment. A commitment to a circular economy with a positive impact that also means safeguarding the seas, the ocean, the use of water, energy and resources.

"A Manifesto for fashion with the lowest possible impact on the planet and on people and animals’ health thanks to responsible innovation, perfectly up to the challenges of contemporary lifestyle. This is why I created the Sustainability Formula, which only exists when there is design, responsible innovation and we are able to track and measure the impact of products and processes and communicate the new values in an appropriate way. In a word, when there is knowledge" concludes Giusy Bettoni.
 
F = D x I x S x C
F= Fashion
D=Design
S=Sustainability
C=Communication

The RUDOLF GROUP is an uncontested agent of positive change especially when it comes to pioneering technologies that help transforming the textile and fashion industries. A shining example of conscious leadership played by the RUDOLF GROUP over the past decades is the invention and introduction of fluorine-free Durable Water Repellency (DWR) for textile and apparel. Since 2003, the RUCO-DRY product line has gradually convinced the industry that water-resistance can be achieved through the study and replica of natural models. “Biomimicry and the study of lotus leaves and bird’s feathers were instrumental in developing the very first fluorine-free DWR’s” says Dr. Gunther Duschek, Managing Director at RUDOLF GROUP.

Fifteen years later, RUDOLF GROUP does it again and takes a significant leapfrog. It pushes the boundaries of R&D well beyond fluorine-free, embraces nature and introduces water repellent performance entirely based on natural components. “We are launching two brand new, distinctive product propositions entirely manufactured from natural sources that do not compete with human and/or animal nutrition” continues Dr. Duschek.

RUCO®-DRY BIO CGR is an absolute breakthrough and the first Durable Water Repellent (DWR) agent based on plant-derived processing wastes. In fact, RUCO®-DRY BIO CGR is made of natural waste that accumulates as by-product during the processing of cereal grains in the food industry. The leftover material that would otherwise be disposed of is refined to create a powerful water and stain repellent textile finish.

“By turning natural waste into DWR we have optimized the biologic character of RUCO®-DRY BIO CGR where the active component is made of more than 90% bio carbon” states Dr. Dirk Sielemann, R&D Director at RUDOLF GROUP. He continues: “Although most of the product is composed by recycled biomass, RUCO®-DRY BIO CGR meets the performance and durability of conventional water repellent textile finishes”.

RUCO®-DRY BIO NPE is an equally outstanding product innovation where DWR is entirely based on a carefully selected mix of natural plant extracts. The well-balanced mix of plant-based ingredients combines excellent water and stain repellent effects with breathability and a natural handfeel. 

Unlike other 100% renewable raw materials, those used in the making of RUCO®-DRY BIO NPE are chemically and genetically non-modified and are not used as food, feed or fuel. Furthermore, all of the plant extracts that compose RUCO®-DRY BIO NPE are subject to a strict conservation and sustainability framework. “That’s why the supply of RUCO®-DRY BIO NPE is likely to remain limited to the creation and marketing of performance outdoor and sports apparel programs embedding state-of-the-art sustainable technology” concludes Dr. Duschek.

Both RUCO®-DRY BIO CGR and RUCO®-DRY BIO NPE are marketed through the BIO-LOGIC trademark, registered by RUDOLF GROUP.

• Looking to the future – Frankfurt Fashion Week is positioning itself with a consistently sustainable agenda and propelling the transformation of a modern, resource-efficient fashion industry.

The Conscious Fashion Campaign (CFC), working in collaboration with the United Nations Office for Partnerships (UNOP), will be the presenting partner and the Sustainable Development Goals (SDGs) will be a prerequisite for all exhibitors by 2023. And the Frankfurt Fashion SDG Summit by CFC is set to become the leading international conference for sustainability in the fashion world. The future of fashion has begun – and its key players will be coming together in Frankfurt am Main from 5-9 July 2021.
 
Frankfurt am Main, 2 December 2020. Joining forces to improve the fashion industry: Frankfurt Fashion Week is positioning itself as the host of the future of fashion and actively driving forward the transformation towards a future-oriented, more sustainable fashion and textile industry. All decision-makers looking to instigate this change will be coming together in Frankfurt am Main from 5-9 July 2021. The initiators of Frankfurt Fashion Week – Messe Frankfurt and the Premium Group – have achieved a real coup: Conscious Fashion Campaign, working in collaboration with the United Nations Office for Partnerships, will be the presenting partner. Messe Frankfurt will build on its collaboration with the United Nations Office for Partnerships and establish Frankfurt Fashion week as the platform on which to advance the Sustainable Development Goals and help guide the fashion industry into the 'Decade of Action'.
 
“Frankfurt will play host to the whole world. We are seeing a very positive response indeed,” confirmed Peter Feldmann, Senior Mayor of the City of Frankfurt am Main, at today’s digital press conference, before going on to say: “The fact that the initiators are able to rethink the concept of a Fashion Week in such a way is extremely impressive and proves that the fashion industry is correctly interpreting the signs of the present and future. The time has come for value creation and values to be reconciled. Consistent alignment with the Sustainable Development Goals is an important step in this direction.”
 
“Frankfurt Fashion Week aims to play a crucial role in finding solutions for macrosocial challenges and supporting the goals of international politics such as the European Green Deal. The fashion and textile industries are also expected to be climate-neutral by 2050. If we want to achieve this, we all need to pull together. Frankfurt Fashion Week is inviting all initiators and supporters of sustainable concepts and congresses or shows dedicated to sustainability to meet in Frankfurt, partake in discussions and make tangible decisions for the greater good. We will connect the most relevant players and pave the way for a future-proof fashion and textile industry,” says Detlef Braun, CEO of Messe Frankfurt.
 
“Given its global reach, the fashion industry is uniquely positioned to collaborate and engage on the Sustainable Development Goals, in particular on climate action and responsible production and consumption,” said Annemarie Hou, Acting Executive Director of the United Nations Office for Partnerships. “Frankfurt Fashion Week and the Summit will serve as an important platform for education and engagement of the fashion and textile industry in the Decade of Action,” emphasised Ms Hou.
 
The aim of Frankfurt Fashion Week is for all exhibitors, participants and partners to align with the Sustainable Development Goals by 2023. The SDGs will also be incorporated into all formats of Frankfurt Fashion Week. This will help to make the UN’s sustainability goals visible and tangible for the Fashion Week audience, therefore bringing its claim, goals and specific proposals for implementation to an international opinion-forming fashion and lifestyle community. During a one-day Frankfurt Fashion SDG Summit presented by Conscious Fashion Campaign, topics like gender equality, clean water, climate protection, social justice and their significance for a forward-looking fashion industry will be examined in greater depth. Another point on the sustainability agenda: Frankfurt Fashion Week is launching a Sustainability Award for outstanding, innovative, sustainable design, alongside other categories with a global appeal for the fashion and textile industry.
 
"We are committed to setting the wheels of transformation in motion. Not only does the overall mindset have to fundamentally change; the entire industry also needs to have the courage to be transparent and honest. It’s important to see values and value creation as opportunities rather than contentious. We are doing what we do best: connecting the relevant players at all levels. With its ecosystem, Frankfurt Fashion Week will become the enabler. We are creating a platform that will orchestrate industry-wide change. With this as our inspiration, we are also developing our tradeshow formats from a ‘marketplace of products’ to a ‘marketplace of purpose and ideas’,” explains Anita Tillmann, Managing Partner of the Premium Group.
 
A new start in Frankfurt: In summer 2021 the entire fashion industry will be coming to the metropolis on the Main river to inform themselves, be inspired, discuss, negotiate and celebrate. “There’s a huge need to finally meet in person again, to exchange ideas and be inspired. At the same time, digital tools and formats have become an integral part of the fashion industry,” says Markus Frank, Head of the City of Frankfurt’s Department of Economic Affairs and therefore also responsible for its creative industry. “To implement such a future-oriented, all-encompassing overall concept, Frankfurt’s business and creative scenes offer an almost unique concentration of different expertise with its internationally networked agencies, universities and museums. The city’s multifaceted, high-end club, bar and restaurant scene, diverse hotel industry and internationally renowned retail landscape will become the stage for this. This network will be a key factor in the successful implementation of Frankfurt Fashion Week and the way in which it will expand into the public space as a cultural and social happening.”
 
A number of major publishing houses are also showing their commitment to the new Fashion Week in Frankfurt with conferences, events and awards: Textilwirtschaft, the leading professional fashion journal by the Deutscher Fachverlag publishing house, is moving its traditional meeting of the industry’s top decision-makers – the TW Forum, the presentation of the renowned Forum Award, as well as its subsequent conference – from Heidelberg to Frankfurt’s Palmengarten botanical gardens, and will therefore be kicking off Frankfurt Fashion Week on Sunday evening and Monday morning. The Frankfurter Allgemeine Zeitung will be hosting its traditional fashion party for the first time in Frankfurt and publishing a special edition of its FAZ Magazin on Frankfurt Fashion Week. And the ZEIT publishing group is holding its ‘UNLOCK Style by ZEITmagazin’ conference, which was established in 2014, and the ZEITmagazin Fashion Week party in Frankfurt for the first time and will dedicate the whole new issue of ZEITmagazin Frankfurt to Frankfurt Fashion Week. Condé Nast will also be involved in next summer’s Frankfurt Fashion Week with an exclusive event by GQ. And the Burda publishing house will also be represented with various event formats from its lifestyle and fashion brands.There will also be talks with SHINE  Conventions, the organiser of GLOW, about what a mutual collaboration could look like.
 
Frankfurt Fashion Week is also delighted to have the Fashion Council Germany (FCG) on board.  The FCG is theinstitution when it comes to German fashion design. It promotes designers, is committed to gaining more political relevance and strengthens the international visibility and awareness of German fashion. At Frankfurt Fashion Week, the FCG will contribute selected formats, such as its already established Fireside Chat, and a future-oriented accelerator format to support German designers.
 
“What really impresses me about Fashion Week is the whole networking aspect: the creative industries will meet the financial world and sustainability is the common denominator. The Green Finance Cluster is another project that we could link with Frankfurt Fashion Week in the future. This will provide new inspiration in the fashion industry, which will certainly extend way beyond its own horizon of Frankfurt and Hesse. After a very difficult year for the trade fair industry, the concept is an encouraging breath of fresh air,” sums up Tarek Al-Wazir, Hesse’s Minister of Economics, Energy, Transport and Regional Development and Deputy Minister-President of the state of Hessen.

• "We only promote products that we like and Kornit is offering a line up of technologically advanced equipment that can take our selected customers into the future of textile print on demand.”
• Responding to market needs for textile print on demand

Kornit Digital (Nasdaq: KRNT), a worldwide market leader in digital textile printing technology, continues to expand its market reach through Grup Transilvae partnership.

Founded in 1993 in Cluj, Grup Transilvae later expanded its reach nationally with a move to Bucharest. It has since developed into a complete solutions and services provider following partnerships with key industry manufacturers such as HP, MGI Digital Graphic Technology, Canon, Esko, Caldera, Efi, X-Rite - Pantone and Fotoba International etc. It has also more recently agree to support Matic, Highcon, Xlam, Sefa, Chemica and PlastGrommet. Now the company is increasingly focusing on the textile industry which is why it is partnering with Kornit.

CEO Bogdan Vasilescu explains: "We started with color management solutions, working on demand for Fogra with digitally printed DMI colors on textiles. We have also worked with Mimaki, Roland, Epson and Vutek on various projects including Eurotex Iasi, Zara and Rofobit in Bucharest. Eager to continue our growth spurt in the textile printing industry, we were looking for a trusted partner and Kornit was the obvious choice.”

"The collaboration with Kornit began officially in September and is a natural progression,” Vasilescu adds. “For a number of years, we have been considering ways to improve our offering by moving into textiles in the same way that we did for sign and display, home decor or packaging. We were just waiting for the right partner. We are always looking to collaborate with market leaders and we wanted to work with Kornit to tap into the potential of the print on demand textile market with an extensive textile printing portfolio.”

Grup Transilvae will represent all Kornit’s textile solutions, including Direct to Garment and Direct to Fabric, particularly for T-shirts, activewear, denim, fashion, beachwear, home textiles and fabrics.

Vasilescu continues: “We are looking forward to showing our existing customers how they can take advantage of the Covid 19 accelerated trends in digital print-on-demand and short-run print jobs. We will signpost how they can expand their application range, grow volumes and experience better ROI.”

Vasilescu concludes: “We only promote products that we like and Kornit is offering a line up of technologically advanced equipment that can take our valued customers into the future of textile print on demand.”

Omer Kulka, CMO at Kornit Digital states: “We are delighted to announce another great partnership with a distributor that is as passionate about our products and the textile printing industry as we are. Grup Transilvae has a long history of successfully entering new markets with leading manufacturers. We look forward to a long and happy partnership.”