From the Sector

Kelheim Fibres, a leading manufacturer of viscose speciality fibres, has joined Recycling Atelier Augsburg. Recycling Atelier Augsburg is a unique centre for research and development in the field of textile recycling. It is located at the Institut für Textiltechnik Augsburg an affiliated institute of Augsburg University of Applied Sciences. The two institutions founded the Recycling Atelier in June 2022 together with twelve partners from the German textile industry.

In the Recycling Atelier, the focus is on the triad of technical and ecological sense as well as economic benefit. In this way, the partners of the Recycling Atelier are standing up against fast fashion, outsourced corporate responsibility and a general decline in raw material quality, which often fuels downcycling - the low-quality reuse - of materials.

As a model factory, the Recycling Atelier Augsburg combines the most important processes of textile recycling and offers holistic and comprehensive research along the value chain," explains Georg Stegschuster, head of the Recycling Atelier Augsburg. The scientists research on all process steps of textile recycling: from material analysis to sorting, preparation and textile processing to sustainable product design. Comprehensive data collection and the use of artificial intelligence as well as innovative materials play a central role.

Kelheim Fibres is a producer of high-quality viscose fibres, which consist of cellulose, the main component of the renewable raw material wood, and are used worldwide for products in areas such as hygiene, textiles, and technical applications.

"In New Business Development as well as Fibre and Application Development, we follow the Open Innovation concept - the cooperation with the Recycling Atelier offers us an ideal platform for this. Here we work with partners to advance sustainability and performance," explains Maik Thiel, project manager at Kelheim Fibres.

Recycled cotton fibres are often very short or of uneven length, which makes further processing of 100 % recycled material a challenge. Adding speciality fibres from Kelheim Fibres should enable the production of high-quality new products, such as nonwovens. In the future, the fibres provided by Kelheim Fibres will also be made from recycled pulp.

100 days before ITMA 2023 in Milan, VDMA Textile Machinery launched its “Way2ITMA” webinar series. “Transforming the World of Textiles: efficient – digital – circular”. Under this heading, VDMA technology providers will present their solutions along the value chain.

Speakers of the virtual event were Dr. Janpeter Horn, Chairman of the VDMA Textile Machinery Association and Managing Director of August Herzog Maschinenfabrik, Dirk Vantyghem, Director General, EURATEX, Francis Elias Junker, Area Sales Manager, Andritz Laroche and Tanja Karila, Chief Marketing Officer, Infinited Fiber Company.

With regard to the EU strategy for sustainable and circular textiles, Dr. Horn said: “This topic concerns all of us, consumers and producers. We as machinery builders position ourselves as enablers. We want to be part of the solution of this ambitious project”.

Dirk Vantyghem introduced the core issues of the EU textile strategy launched in 2022, which is the most ambitious plan ever, to push the textile sector towards sustainability and transparency, and promote a new circular business model. If wrongly designed, that new framework may collapse the European textile value chain. But if done rightly, the changes ahead could bring a paradigm shift in the sector, where competitiveness is no longer based on price only, but also on sustainability and innovation, explained Vantyghem.

Francis Elias Junker showed high level of expertise for mechanical textile recycling for both spinning and nonwovens industries that Andritz has. The company has a diversity of solutions to offer and several cooperation partners, covering the value chain from recovery of fiber to the chemical modification and preparation for the production of yarn.

Tanja Karila gave an overview of how Infinited Fiber is turning textile waste into new fibers. Patented technology turns post-consumer textile waste into brand new premium quality fibers for the textile industry. The textile-to-textile recycling technology captures the value in waste that would otherwise be landfilled or burned.

CHIC - China International Fashion Fair starts the new year with a new date and fresh ideas. The unrestricted entry to China is possible again and CHIC March will be postponed by three weeks to facilitate visa applications.

From March 28 to 30, 2023 around 1,600 exhibitors will meet on 117,200 sqm at CHIC at the National Exhibition & Convention Center (NECC) in Shanghai.

In 5 halls the fair presents itself in clearly structured segments with the big players and young, up-and-coming designers as well as exciting niche brands in the areas of womenswear, menswear, kidswear, denim, shoes, bags and accessories, young fashion, sportswear, designer brands and overseas brands.

Around 120,000 trade visitors are expected at the upcoming CHIC, serving all major distribution channels in China such as large shopping malls and department stores, agents, distributors, buyers from multi-brand and concept stores, live stream providers, etc. The CHIC organizers invest in intensive visitor marketing measures. CHIC Matching, the successful networking system of CHIC, brings exhibitors and visitors together efficiently and individually. New contacts can be made and cooperation opportunities explored. Comprehensive marketing activities via all relevant channels such as the CHIC WeChat Public Account (> 200,000 subscriptions), the CNGA WeChat mini program (> 100,000 subscriptions) and TikTok ensure visibility.

New: CHIC Showroom, the innovative young showroom concept in Beijing, which is to be expanded and will enable international brands to enter the Chinese market in the medium term.

The Munich Fabric Start Exhibitions GmbH announces the programme for the upcoming editions of MUNICH FABRIC START (24 to 26 January 2023) and BLUEZONE & KEYHOUSE (24 and 25 January 2023).
From 24 to 26 January 2023, visitors can expect a range of the latest trends, fabric, accessories and denim highlights from around 900 international exhibitors, an event programme with expert panels, keynotes and trend lectures, as well as numerous networking opportunities.

Economic Environment
Conflicts, inflation, recession, energy crisis, massive inequality, climate change - how companies can position themselves securely in a volatile market environment - this is deciphered by trend analyst David Shah in his key note "Self-Empowerment" and numerous industry experts, futurologists and leading fashion editors in the lecture series "The Status Quo of Fashion" by strategy and communication consultants Alex Vogt and Jana Kern.

Next to David Shah (View-Publications), the panel will include Siems Luckwaldt (CAPITAL and BUSINESS PUNK, RTL Germany), Shamin Vogel (WeAr Global Magazine), Ben Hanson (The Interline), Maria Cristina Pavarini (The SPIN OFF) and Carl Tillessen (DMI)

Digital Era
From digital colour apps, digital twins and virtual models to 3D simulation and virtual dressing rooms - the world of digital fashion will not only be discussed in numerous lectures in Munich, but also brought to life in the new Assyst Experience. Whether it's Carola Seybold, Head of Global Key Accounts at Pantone, Jan Hilger from Roland Berger, Arndt Johannes from Verce, Dr. Stefan Hauswiesner, CEO of Reactive Reality or the experts of the panel "Textilfabrik X.0 - New Marketing Buzz Words or One Step Ahead": everyone will be looking at virtual fashion from a different angle and providing insights into the latest state of the art. In her trend presentation "The weird & wonderful world of fashion cores" at BLUEZONE, Angela Velasquez (Rivet) sheds light on how viral TikTok trends are reshaping denim merchandising.

Sustainable Future
Digitisation and sustainability - the third major theme of the event programme - could not be more closely intertwined. Lisa Lang, Director of Policy & EU Affairs Orchestrator of EIT Climate KIC in an interview with Muchaneta ten Napel (Shape Innovate) kicks things off about the importance of a green transformation for the industry. Other topics in focus: Liv Simpliciano from Fashion Revolution gives an overview of where the world's biggest fashion brands and retailers stand in terms of transparency. Tricia Carey from Renewcell, David Shah (View-Publications), Lien van der Schueren and Guy Buyle (CISUTAC & HEREWEAR), Mateusz Wielopolski (Circulix) and Mario Malzacher (Circular.Fashion) critically discuss whether the circular economy is really the solution for everything or just a placebo. Circular ecosystems are also presented by Franziska von Becker from Hachmeister & Partner.

The race of the new sustainable materials of the future will be opened by Kirsi Terho from Infinited Fiber, Kuben Edwards from Onezero8, Marianne Uddman from Trustrace and Simon Angel, Sustainable Innovations Curator of MUNICH FABRIC START in a panel discussion with Muchaneta ten Napel (Shape Innovate). New products for a sustainable future in the denim industry will be discussed at BLUEZONE.
Another highlight: In cooperation with the Transformers Foundation, an expert panel will also be held at BLUEZONE on both days of the trade show.

Trends Spring.Summer 2024
Gerd Müller-Thomkins, Carl Tillessen and Niels Holger Wien from the Deutsches Mode Institut (DMI) see a "vibe shift" - a turning point. They will analyse what this means for fashion in their trend presentation on Wednesday. The Women's Fashion Trends SS 24 with the must haves of the season will be analysed by Karin Schmitz from the Trend Forecast Institute Peclers Paris - from the glamorous appearance in everyday life, to the play with gender identity, to simplicity combined with functionality and mobility.

Under the motto “People Matter” A+A 2023, a Trade Fair for Safety, Security and Health at Work, will revolve around the most important trends of our time: sustainability and digitalisation. Here, exoskeletons also play a prominent role as tomorrow’s ergonomic tools. An important conference in this field is WearRAcon Europe which will be held at A+A from 25 – 26 October 2023 for the first time.

The Conference will be organised by the Fraunhofer Institute IPA in cooperation with the Stuttgart University and the Wearable Robotics Association (WearRA). The 38th A+A Congress, which is held by Bundesarbeitsgemeinschaft für Sicherheit und Gesundheit bei der Arbeit (German Federal Association for Occupational Safety and Health - Basi) will be closely dovetailed thematically and in terms of content with it.

Being able to walk again despite a serious injury, handle heavy parts without outside help or simply do overhead work comfortably and for extended periods of time - the advantages of exoskeletons have already convinced numerous industries. Exoskeletons and wearables are now already being used successfully in industry and commerce, and major machine builders and automakers as well as the medical sector are continuing to experiment with man-machine connections. Currently, the global market volume for exoskeletons is valued by leading analysts at over US$20 billion by 2030.¹

The WearRAcon Europe Conference 2023 will provide new insights into the promising world of exoskeleton systems from different perspectives and, in conjunction with the A+A Congress, set future-oriented impulses. Lectures by renowned exoskeleton pioneers combined with testimonials presented by users from a variety of industries and keynotes by experts will round off the programme. And, like at the previous A+A, a Self-Experience Space will again be set up so that the exoskeleton systems of various manufacturers can be tested in realistic work scenarios.

In parallel with the Self-Experience Space, the large live study Exoworkathlon will also take place again. Trainees from various mechatronic training courses have to complete a concourse and perform holding, lifting and assembling tasks, which have been specially developed with the industry. Data is prospectively collected with different measuring sensors to measure the effects of exoskeletons. In the Exoworkathlon, the IPA focuses especially on prevention for young employees in order to raise awareness of the issue and counteract ailments at an early stage.

¹ (Interview Trans.INFO mit Armin G. Schmidt, CEO von German Bionic (01/2021).

• Award for near-net-shape 3D meshes for use in fibre-reinforced plastics

As part of the JEC FORUM DACH 2022, the AVK Innovation Awards were presented in Augsburg on November 29th. The innovation price in the category "Research/Science" (first place) was awarded to the team of scientists Dipl.-Ing. Dominik Nuss, Dr.-Ing. Cornelia Sennewald and Prof. Dr.-Ing. habil. Chokri Cherif.

With the development of the pull-off-free Jacquard weaving technology including the technological know-how in the field of highly complex 2D and 3D fabric geometries, which has been established at the ITM of the TU Dresden for many years, Dominik Nuss has succeeded in including different yarn lengths locally into the fabric structure solely through targeted variation of the fabric weave. There-fore, it is now possible to produce completely new types of fabrics without additional draping, especially spherically curved fabrics, but also large-format spiral or even curved fabrics. The fact that the required near-net-shape geometry of the component to be reinforced can be reproduced with significantly reduced preforming steps is to be emphasized.

Continuous simulation aided engineering from CAD design to integrally woven 2D and 3D preforms by means of highly complex weave development for spatial constructions is a unique at the ITM, which was indispensable for the development of these promising woven high-tech structures. This technology is completely new and has never been carried out in this way before. The fabric structures are characterised by a high innovation level due to their geometric diversity and purposes. It can be used in numerous applications and further more contributes to the development of completely new fields of application. The technology can be implemented on all Jacquard weaving machines with only an additional device and the preform geometry is only determined by the control of the Jacquard machine. The preform geometry can be used in the full working width of the weaving machine.

Professor Chokri Cherif, Institute Director of the ITM, and his team are very pleased about these continuous research success in the constantly growing research field of 3D weaving technology, which are achieved at the ITM in close cooperation with industry and users. "This award is a special honour for our institute and confirms that the many years of our excellent research in the field of near-net-shape 3D weaving for the fibre-reinforced plastics sector plays a significant role and that we are making a significant contribution to the sustainable and resource-efficient production of lightweight structures with our development".

• Lenzing again recognized for sustainable sourcing, innovation and transparency
• Lenzing achieves the highest category for the third time already

The Lenzing Group achieved first place in the “Hot Button Ranking” of the Canadian non-profit organization Canopy, thus confirming its leading role in the areas of sustainability and responsible wood and pulp sourcing. Lenzing can also once again celebrate a dark green shirt, synonymous with the highest category.

In this ranking, which receives a lot of attention in the textile and apparel industry, Canopy evaluates the world’s 34 largest producers of cellulosic fibers in terms of their sustainable wood and pulp sourcing, their efforts with regard to the use of alternative raw materials and their achievements in the protection of ancient and endangered forests. Resource preservation is a key element of Lenzing’s corporate strategy and at the core of its innovation agenda. The sustainable production of TENCEL™, VEOCEL™ and LENZING™ ECOVERO™branded specialty fibers is based on these principles.

Promoting the circular economy
With its REFIBRA™ and Eco Cycle technologies, Lenzing offers solutions for transforming the textile and nonwovens industries towards a circular economy. In line with its vision for the circular economy, “We give waste a new life. Every day.” Lenzing is driving the industry toward a full circular economy by striving to give waste a new life in all aspects of its core business and developing circular solutions together with potential partners inside and outside the current value chain. A milestone on this path is the cooperation with the Swedish pulp producer Södra. The two global market leaders, who have been proactively promoting the circular economy in the fashion industry for many years, are joining forces to give the topic a further boost and make a decisive contribution to solving the global textile waste problem by making fibers from post-consumer textiles.

Today, Lenzing offers lyocell fibers made from 30 percent recycled cotton waste. The company aims to launch lyocell, modal and viscose staple fibers with up to 50 percent recycled post-consumer content on a commercial scale by 2025 and to develop a new circular business model by closing the loops for post-consumer waste. By 2025, the company plans to enter into further partnerships with 25 key supply chain companies.

The Supervisory Board of adidas AG resolved upon the succession for adidas CEO Kasper Rorsted. Effective January 1, 2023, Bjørn Gulden is appointed as member of the Executive Board and CEO of adidas AG. Kasper Rorsted and the Supervisory Board mutually agreed that he will step down as CEO and leave the company upon expiry of November 11, 2022. Harm Ohlmeyer, Chief Financial Officer of adidas AG, will lead the company in the interim until December 31, 2022. The Supervisory Board had announced a CEO transition on August 22, 2022.

Bjørn Gulden is 57 years old, Norwegian and has been CEO of Puma SE since 2013. Bjørn Gulden looks back at a tenure at adidas as, amongst others, Senior Vice President of Apparel and Accessories from 1992 to 1999. Additionally, he was CEO of Danish jewelry brand Pandora, Managing Director of footwear retailer Deichmann, President of Rack Room Shoes, and held various management positions at outdoor apparel company Helly Hansen. He also holds the position of Chairman of the Board of Salling Group, Denmark’s largest food retailer.

“We are very pleased to welcome Bjørn Gulden back at adidas. Bjørn Gulden brings almost 30 years of experience in the sporting goods and footwear industry. As a result, he knows the industry extremely well and draws on a rich network in sport and retail. Bjørn Gulden already served adidas successfully for seven years in the 1990s. As CEO of Puma, he re-invigorated the brand and led the company to record results. The Supervisory Board of adidas AG is convinced that Bjørn Gulden will head adidas into a new era of strength and is looking very much forward to a successful cooperation,” said Thomas Rabe, Chairman of the Supervisory Board of adidas AG. 

• Strategic partnership for automation system in the field of slot dies and coextrusion adapters

Reifenhäuser Extrusion Systems (RES) - the Reifenhäuser Group's business unit specializing in extrusion components - announces a strategic partnership with maku AG at K 2022, the world's largest plastics trade fair. The aim of the cooperation is the joint marketing and further development of the automation system designed by maku for coextrusion adapters and slot dies.

The so-called PAM system (precise, autonomous, mechatronic) is available immediately and exclusively as an automation option for new Reifenhäuser dies and adapters, as well as for aftermarket dies across all manufacturers. PAM enables producers in the field of flat film and sheet production as well as extrusion coating to precisely control the entire hot part (coextrusion adapter and die) via the line's control panel. This is significantly faster and more accurate than conventional control by hand or expansion bolt automation. It enables faster start-up of good production, higher output with lower energy consumption, and thus significantly improved overall equipment efficiency (OEE). The decisive advantage lies in the use of motorized manual adjustment bolts that replace conventional thermal expansion bolts. Reifenhäuser presented the system for the first time at the K 2022.

• More ambition and joint European efforts needed

On Friday 30 September, the EU Energy ministers approved a Council Regulation proposal to address high energy prices. The Regulation focusses on the electricity prices and electricity demand reduction, on a solidarity levy from the fossil fuel sector and a retail levy for SMEs. While these initiatives are driven by goodwill, they miss the point of bringing gas prices down – the one measure that would bring the biggest impact on European industry.

EURATEX – as the voice of the European apparel and textiles manufacturers – regrets this lack of ambition: the Regulation does not foresee any meaningful action to directly support the European industry. This can accelerate the de-industrialisation of Europe and loss of industrial capacity to secure the European standard of living and implementing the Green Deal.

“We call on the EU and Member States to pursue our common European interests. The hesitation to adopt a European price cap on natural gas, accompanied by massive national spending programs to subsidise domestic gas consumption, is a dereliction of duty”, said Director General Dirk Vantyghem.

Triggering competition among Member States rather than promoting cooperation in bringing gas prices down for all European companies will also prove ineffective: indeed, the industrial structure in the European Union is fully integrated. Once a segment of the value chain perishes because of the crisis in one country, all companies based in the EU will suffer its negative effect, driving prices up in the supply chain and adding further strain to our operations. The European industry will be saved as a unified industry, or it will not be saved at all. Fragmenting the internal market will not protect any Member State’s domestic manufacturing.

In addition to a EU-wide price cap on gas, EURATEX calls on the European Commission to swiftly amend the Temporary Crisis Framework, making sure the criteria and thresholds applied do not exclude vulnerable companies from possible support (e.g. in textile finishing and services). Euratex also encourages the European Commission to revise the ETS Indirect Carbon Leakage mechanism and include the man-made fibres, non-wovens, spinning and weaving sectors.

It is high time now for the European Union, said the association – in particular for Member States and the Commission – to step up their ambition and adopt a European vision: a chaotic and fragmented approach will not mitigate the crisis but accelerate it.