From the Sector

Over 300 brands have spent three months showcasing their offerings at the world’s first digital trade show. PREMIUM+SEEK Passport, in collaboration with JOOR, provided the industry with a digital addition to the physical trade shows that were unable to take place at all this summer, due to the current situation. The virtual event concluded yesterday.

Summary
“The event was a success: it reached a network of 200,000 buyers, logged over 20,000 visits, and over 80,000 products were sold. The brands that achieved especially good results were those that engaged their own buyer contacts and networks and introduced them to the platform. Things are actually the same as always, the principle remains the same. Success doesn't just happen by itself,” says Anita Tillmann, Managing Partner of the PREMIUM GROUP. “There was a strong focus on communicative value at this digital event. We feel that creating visibility for new potential brands and customers is the best thing we can do to add value for our customers in the current situation. We have worked intensively on how we position ourselves in this crisis, which services we can deliver, and how we can offer our customers and partners support of lasting relevance.”

Outlook
It is not yet possible to announce a final, definitive decision on the PREMIUM GROUP’s January events. The market analysis carried out with exhibitors, partners and retailers is currently being evaluated. The current developments in the number of infections and forecasts by the Federal Government also have an influence on this. These provide reliable data that can serve as the basis for a well-informed and representative assessment of whether and how the trade shows and conferences will be able to take place. Further information on the PREMIUM GROUP events will follow at the end of October.
    
What is certain is that, for the first time, the PREMIUM GROUP and Messe Frankfurt will be putting on their SEEK, PREMIUM, FASHIONTECH, Neonyt and FashionSustain events – along with a host of other highlights – from 6-8 July 2021 as part of Frankfurt Fashion Week 2021. New business platforms, glamorous events, innovative formats and content hubs will be unveiled to the fashion industry – not just in a new setting, but in a totally new guise.

• The quality of Sappi’s Algro Design Advanced solid bleached board makes the difference for Wolford

The unique combination of physical and optical features combined within the Algro Design range of products, convinced the textile manufacturer, Wolford, to use the range to package its innovative face mask. When creating the packaging solution for its ‘Care Mask’ the company chose to combine the premium 350 gsm Algro Design Advanced solid bleached board with extremely challenging ink covering and a number of finishing options. The end result is a packaging solution that is as elegant as it is creative and as a result, perfectly complements the product inside.

• Premium packaging for premium products
• Perfect for complex graphic applications
• Unique service from the innovation leader Sappi

Wolford, founded in Bregenz, Austria, in 1950, is the global market leader in skinwear ‘made in Europe’. Since its establishment, the company has come up with numerous product innovations and is always at the cutting edge. Even before the coronavirus pandemic hit Europe, product developers were considering the idea of launching their own face mask protection, having witnessed the effects of the coronavirus SARS-CoV-2 in Asia. Thanks to an outstanding, highly efficient development division, a new product, ‘Care Mask’, was quickly brought to market.

It meets the high-quality standards of Wolford and consists of a premium, soft, breathable material that ensures high wearing comfort. Wolford is particularly proud that such a high-quality product could be developed in just a few weeks, despite reduced working hours and staff working from home. It generally takes some time to progress from development to product maturity. In this case however, everything was ready for market launch within two weeks.

Top quality meets top quality

Alongside the product, Wolford developed an appropriate packaging solution for their high-quality product, in collaboration with their in-house graphics department. To enable the ‘Care Mask’ to be quickly launched, a suitable material needed to be found, which could meet Wolford’s high standards in terms of quality, appearance and feel.
 
Wolford’s long-term partner, Sappi Europe had the perfect solution right away with its 350 g/m2 Algro Design Advanced solid bleached board. Thanks to its double-coated top and lightly coated back, the material from the innovation leader is a perfect choice for premium packaging.

The high brightness and silky, soft touch of the paperboard gives the packaging a premium, exclusive look and feel. The colour brilliance of Algro Design Advanced and the continuous, precise reproduction of complex print motifs were exactly what Wolford was looking for and met the high standards of the brand. Thanks to its additional outstanding finishing and processing properties, further processing with grooves, hot-foil embossing, paint finishes and adhesives was also easily achievable, which made it perfect for Wolford’s needs.

Service comes first at Sappi

Product capability alone was not enough for this venture however. To allow Wolford to achieve their goal of two weeks from inception to market ready, they also required a highly responsive service level from their trusted partner and Sappi responded at every level.  From selecting the right quality and size to the precise delivery of the paperboard to the printers, all in the space of five days, Sappi was flexible and immediately ready to respond. Thanks in no small part to the proactive support provided by all contributors to the creative process, the ‘Care Mask’ was launched at the end of March 2020 and was a resounding success. 5,000 masks were sold out within an hour and were sent on their way to the customers in their exclusive packaging.

HANRO chooses Iluna lace containing the sustainable premium stretch fiber ROICA™ by Asahi Kasei for its Zula lingerie set

HANRO, the Swiss brand that produces high quality daywear, nightwear and loungewear for both men and women and world’s leading premium brand in its segment, chooses Iluna Group for its advanced design and sustainability, innovation, aesthetics and quality made of “ethical” laces and an attentive look at fashion.

Iluna uses responsible premium ingredients such as GRS certified Q-NOVA®, more than half of which are made from pre-consumer waste and GRS certified ROICA™ EF premium stretch yarn produced by more than 58% from transformed pre-consumer content. The yarn belongs to the ROICA Eco-Smart™ family produced by Asahi Kasei and it’s the world’s first responsibly made premium fiber range, which includes smart ROICA™ yarns and their exceptional certifications.

Seductive and luxurious lingerie defines the SS 20 Zula collection in which we find Iluna lace. This lingerie set is smooth and soft satin viscose made, with an elegant Jacquardtronic lace detail along the cup, straps and band of the bra. It is paired to the matching briefs in the collection with generous elegant Jacquardtronic lace on the front and the backside. The particular lace used is a delicate and modern reinterpretation of the Duchesse lace, a particular type of Brussels lace from the mid-19th century. The set is available in light viola, purple night and marzipan range of colours.

Sustainable solutions that pack a punch  

With over 6,500 visitors and more than 2,000 participants at a total of 720 minutes of live presentation sessions and with many potential new customers in the live info chat, the virtual interpack conference organised by Sappi was a resounding success. Sappi presented its latest developments, future prospects and current range of packaging and speciality papers at the event. In addition to further networking opportunities, the visitors took full advantage of the chance to get in contact with the Sales team.

• For the packaging of the future: sustainable, high-quality paper
• Second-generation barrier papers ensure optimal protection of goods as food packaging
• Providing what the world wants: fully recyclable packaging

Based on the motto ‘Pro Planet: Paper Packaging – welcome to the new pack-age’, the market leader in functional paper packaging presented numerous opportunities at its virtual interpack 2020 conference for its customers to package their food or non-food products in sustainable, premium packaging. In doing so, the company is contributing to the UN’s sustainability objectives. With the Sappi Guard range, Sappi presented barrier papers that render additional special coatings and laminations redundant and can be recycled in the paper stream. Featuring integrated barriers, they ensure that the product quality of foods and other goods is preserved. The second generation of barrier papers, now even more environmentally friendly, was also introduced at the virtual event. Another area of focus of the virtual interpack event was sealable papers, suitable for a wide range of packaging applications in the food and non-food sectors.

Of course, the concept of sustainability was also a key issue at the conference. As a home-compostable paper, Algro Nature meets the current demand for fully recyclable packaging. Sappi thus remains true to its goal of presenting its customers with more and more environmentally friendly solutions for the benefit of people and the environment.

‘We were overwhelmed by the success of our first virtual interpack conference, but we look forward to having direct contact again in spring 2021 in Düsseldorf,’ says Thomas Kratochwill, Vice President Sales & Marketing Packaging and Speciality Papers at Sappi Europe, with regard to the delayed interpack conference.

Tailorlux, developer of hidden luminescent marking solutions that prove origin and protect the integrity of consumer and industrial textile products, announces that it has obtained a patent license from US-based NCR Corporation.

Under the associated agreement, Tailorlux received a field specific exclusive license under a family of NCR patents pursuant to which Tailorlux will make and sell its IntegriTEX® marking and detection solution for textiles to customers in the United States.

The solution is designed to support and protect Tailorlux clients by enabling reliable proof of origin for their fiber and textile products (including, e.g., Egyptian, PIMA and recycled cotton, recycled PET, special fibres, filaments and other premium materials), thereby authenticating the products and protecting against counterfeiting, mixing and blending. Tailorlux will pay ongoing licensing fees to NCR pursuant to undisclosed financial terms.

• Launched by SCOTT Sports Racing Team with Sitip, Rosti and ROICA™ by Asahi Kasei

The collection was designed starting from the needs of the athletes with the aim to offer them the best solution in terms of style and ergonomics, high performance, easy maintenance and perfect fit being also sustainable.

Ispo 2020 saw the celebration of the partnership started last year between Scott Racing Team, Rosti, Sitip and ROICA™ by Asahi Kasei for the supply of the team riders’ uniforms. Rosti worked on style and packaging, Sitip on technical fabrics ‘BE-HOT - Heat Generating fabrics’, while ROICA™ provided its premium stretch ingredient. The collaboration carries an interesting news: uniforms are not just highly performing but also, and above all, sustainable.

Sitip created the Native fabric entirely made with recycled yarns and featuring the premium high performing  ROICA™ EF elastomer. The yarn is certified GRS - Global Recycled Standard certification (and also provides special dyeability) with Rosti’s design and high care garment manufacturing.

The main rider of Scott Racing Team Italy, the young and award-winning champion Juri Ragnoli, the “end user” of the uniforms, explaines the requirements that garments should possess in order to meet the sporting challenges that await athletes: breathability, comfort on the skin, performance, durability of the shape and maintenance of the characteristics throughout the course of use of the garment. When asked about the arrival of a new sustainable uniform, the champion said that “it’s right and important to take this direction, which perfectly meets the team’s values, as love for nature and respect for the environment. It will be nice to wear something that follows exactly what you believe in”.

• Bemberg™ presents a great deal of novelties with a true key-statement for sustainability: Let’s Make it Circular!
• The lifespan of Bemberg™’s regenerated cellulose fiber Cupro derived from cotton is fully circular: from the source to manufacturing.

“Sustainability is the founding pillar of our company,” says SHUNSUKE SATO, sales manager of Bemberg™ by Asahi Kasei. “Indeed, the smart fiber is made from a cotton linter which is pre-consumer material, a natural derived source, that doesn’t deplete forestry resources”.

In Bemberg™’s production the whole sustainable closed-loop process is supported by the LCA study, signed by ICEA (Istituto per la Certificazione Etica e Ambientale) and validated by President of Ecoinnovazione Paolo Masoni ex Research Director of ENEA (Ente per le Nuove tecnologie, l’Energia e l’Ambiente).

While recyclability is granted by the Global Recycle Standard - GRS certification by the renown Textile Exchange (an influential guarantee that involves the whole production process and supply chain behind the company’s smart yarns), Bemberg™ yarns are also entirely biodegradable and ecotoxicity-free - meaning that at the end of their life circle they break down into the environment leaving no trace in terms of toxic substances as attested by the Innovhub-SSI report.

A special focus deserves Velutine™ Evo, the new fibrillation finishing technology for Bemberg™ fabrics only that guarantees another level of sustainable benefits without sacrificing the Bemberg™ amazing and unique touch. As part of the company’s continuous innovation, Velutine™ Evo brings better environmental, energy and water profiles for the benefit of Bemberg™ partners in the manufacture of their ranges.
The sustainable achievements of the new finishing technology have been measured by LCA - Life Cycle Assessment study by ICEA and proved to guarantee environmental benefits such as -16.5% of greenhouses gas emissions and -21% of overall consumption of energy resources. On top of that Velutine™ Evo means also -20.5% of electricity savings, -15.9% of steam production and -19.5% of water consumption.

The first Bemberg™ partner to present a commercial collection enriched by Velutine™ Evo is the Portuguese Matias & Araújo. With an innovative spirit, dynamism and a determined entrepreneurial spirit, the company is a leading knitwear producer for the textile industry.

Bemberg™ collaborated also with the premium brand CAALO that is making its mark in the outerwear market with its Sustainably produced Functional-Luxury proposal. For SS20, CAALO uses Bemberg™ lining because of the sustainability properties and it’s unique colour.

CAALO uses as much eco-friendly and sustainable materials as possible without compromising on design or quality. This Bemberg™ lining was a perfect fit. This versatile blazer features a removable hood, hidden welt pockets, button closure, and removable cargo pockets.

The Indian yarn manufacturer Polygenta, specialized on the manufacturing of sustainable recycling yarns, recently commenced production of recycled polyester FDY yarns at its facilities in Nashik. The yarn is produced using a combination of perPETual Global Technologies patented chemical recycling technology and Oerlikon Barmag’s direct spinning system equipped with the 32-end WINGS concept.

The spinning plant was commissioned by Oerlikon Textile India technologists in close collaboration with the process experts at Oerlikon Barmag, with various FDY products currently being developed. The yarn produced caters to the requirements of premium-segment clients demanding high quality, cost effective sustainable solutions.

As one of the world’s first companies, Polygenta has, since 2014, been producing 100% recycled POY and DTY from post-consumer PET using the patented chemical recycling process developed by perPETual Global Technologies. perPETual’s process reduces CO2 impact by more than 66% compared to virgin PET. The yarn is spun using Oerlikon Barmag systems and equipment. As a result, Polygenta is able to produce a wide range of DTY and FDY yarns that comply with the Global Recycled Standard (GRS).

Retailers invest in emotionalisation and digitalisation +++ Top theme: linking online with offline shopping +++ Focus on sustainability +++ Accompanying Stages and Specials received very well

The World’s No.1 Retail Trade Fair, EuroShop 2020, drew to a close on Thursday (20 February 2020) after five successful days in Düsseldorf: 2,300 exhibitors from 57 nations reported of very good leads and concluded business deals. Furthermore, lively follow-up business is expected. 94,000 visitors travelled to the Rhine to gather information on the line-up of products, trends and concepts for retailers and their partners featured in 16 exhibition halls.  

“We are delighted that EuroShop once again successfully proved to be the most relevant platform for the global retail community when it comes to trends, inspirations and networking. Our exhibitors deserve the highest praise for their loyalty. With their innovative power they again proved the major attraction for an entire industry,” said Erhard Wienkamp, Managing Director at Messe Düsseldorf, voicing his great satisfaction with EuroShop 2020 results.

Exhibitors especially applauded the high international attendance at EuroShop. 70% of the EuroShop audience travelled to Düsseldorf from abroad. Large delegations came for example from Brazil, Australia and New Zealand. Trade visitors from a total of 142 countries attended EuroShop 2020.

“This high level of international interest clearly documents the dynamism of the global retail world and the exceptional position EuroShop enjoys as its economic engine,” said Michael Gerling, Chairman of the EuroShop Advisory Board and CEO of the EHI Retail Institute Cologne.

“The success of eCommerce is a real encouragement for retailers: they have understood they have to give their shoppers good reasons beyond the ranges to enter their stores. This competition has taken retail as a whole to the next quality level. Investment is being made in shop fitting so as to create customer journeys,” explains Gerling who adds: “Beyond this, retail digitalisation is booming. It enables retailers to offer their shoppers even more services and link online and offline channels, on the one hand, while simplifying process flows, logistics and lots more, on the other.” At EuroShop 2020 digital transformation was therefore a key focus, also in terms of achieving the highest energy efficiency and sustainability possible.

Exhibitors underlined the high level of expertise among visitors at the event, especially their pronounced decision-making powers, because 70% of the trade fair guests were in international top management. Many of them also used their visit to EuroShop to learn about best practice cases and forward-looking trends in retail at the in total eight Stages. The varied programme of lectures held on the individual Stages on such topics as Retail Technology, Architecture and Store Design or Expo & Event was well attended across the board. Meeting with the same high level of approval were the numerous Specials at EuroShop, including the Start-up Hub, the Designer Village and Premium City.

Numbers speak for themselves here: 96% of trade fair visitors were satisfied with their visit to the trade fair. Just as many confirmed the outstanding position of EuroShop as a trend barometer, networking platform and largest event for the retail sectors.

Due to the current situation associated with the Coronavirus 19.000 visitors less attended this time than at the record event 2017.

The next EuroShop will be held in Düsseldorf from 26 February to 2 March 2023.  

Focus on Sustainability and Climate Change

Passion for Cotton: The 35th International Cotton Conference Bremen starts on 25 March in the Hanseatic city’s historic Town Hall. But before subject-specific questions are discussed in depth in the individual sessions, the concise and inspiring keynotes by leading business experts from science and industry will draw attention to the current trends and challenges in the industry at the start of the conference. A large part of the presentations is shaped by the current discussion on environmental and sustainability issues and the resulting consequences for the global economy.

Climate Change and Sustainability

“Climate change - a storm in a teacup?” asks Kai Hughes, Executive Director of the International Cotton Advisory Committee, Washington D.C., USA, in a provocative speech. The aim of his presentation is to work out the challenges of climate change especially for agriculture and cotton production. This should form the basis for later discussion on concrete approaches and solutions within the cotton community.

With his lecture “The HUGO BOSS sustainability programme ... and what our customer has to do with it” Andreas Streubig, Director of Global Sustainability at Hugo Boss AG, Metzingen, Germany, rolls up the textile value chain from a different angle, starting at the consumer level. As a representative of a premium brand for women's and men's clothing, Streubig discusses sustainability as a strategic element of the corporate strategy and provides information on how elements of the strategy are being implemented at Hugo Boss.

Rüdiger Senft, Head of Sustainability at Commerzbank, Frankfurt am Main, Germany, looks at the changing role of banks in financing the cotton market. In addition to a general introduction to the topic of sustainability and banking regulation, Senft's presentation deals with the financing of the cotton trade from a social and ecological point of view.
The opening session on 25 March is hosted by Bill Ballenden, founder and owner of Dragontree, Swindon, UK, an online auction platform for the cotton trade. As a former cotton manager for Louis Dreyfus in Europe and Asia, Bill Ballenden has many years of experience in the industry.

Cross-Cutting Issues: Digitalisation, Gender, Value Chains

The subsequent session in the conference programme with the headline “A Wider View” is devoted to currently defining trends and important cross-cutting issues in the industry. This goes far beyond classic cotton themes.

A lecture by Mark Messura, Senior Vice President, Global Supply Chain Marketing for Cotton Incorporated, Cary, North Carolina, deals with the role of cotton in an increasingly digitally controlled supply chain. Significant keywords here are faster delivery times, vertical integration, transparency and traceability.

The presentation by Roger Gilmartin, Managing Director of Tri-Blend Consulting, Charlotte, USA, entitled “The secret recipe for timely, cost-optimised and high-quality cotton clothing” promises exciting and enlightening insights. Tri-Blend Consulting conducts studies on the performance of different cotton varieties during the entire consumption process to the finished yarn and evaluates them from an economic point of view.

Amy Jackson, from the Better Cotton Initiative, London, UK, presents ICA Liverpool's “Women in Cotton” initiative. With this commitment, the initiative aims to increase the influence of women in the cotton industry and give them a stronger voice, for example by building networks in cooperation.

Navdeep Singh Sodhi, International Strategic Management Consultant at the Gherzi Textile Organisation, Switzerland, gives an insight into the current development of the value chain for cotton, textiles and clothing in Africa. Looking ahead to the coming decades, also in view of population growth, Africa is seen as having a high potential for building economic structures to improve income and prosperity.

Thomas Schneider, Professor at the University of Applied Sciences in Berlin and active in the field of production planning and control, textile materials and materials testing will host the session. A leading light in his field, Thomas Schneider has more than 30 years of experience in scientific and application-oriented research in the textile and fibre sector, including at the Fibre Institute Bremen e.V.