From the Sector

Archroma, a global leader in color and specialty chemicals, recently entered in a partnership with Carlin, the world’s very first trend forecasting agency founded in 1947, aiming to promote the use of Archroma’s exclusive color inspiration tools to fashion designers and stylists in France.

Under the terms of the new partnership, Carlin will use the ‘Color Atlas by Archroma®’ color references in the Carlin’s 16 publications per year, including the InMouv trend books. Carlin will also use the Color Atlas during its color workshops, and Carlin and Archroma will organize regular conferences and events for fashion brands in major French cities, including Paris.
The partnership agreement also appoints Carlin as Archroma’s sales agent for its color management products in France, including the Color Atlas by Archroma® color library and related tools. Archroma’s color management services will continue to be sold through the existing channels.

The Color Atlas by Archroma® uses complementary tools to enhance creative possibilities for designers and brands. It incorporates the six-volume ‘Color Atlas’ Library, with over 4,300 colors on cotton poplin; the two-volume ‘Color Atlas Compact’ for improved portability; and the ‘Color Atlas Online’ which enables you to take an image with your smartphone and identify the closest Color Atlas shades.
“Just like designers, brands, retailers, manufacturers and Carlin, we are passionate about color trends,” explains Chris Hipps, Global Director of Archroma Color Management Services. “We redefined the concept of a color library for the textile industry with our Color Atlas, an essential and inspirational reference that gives creatives options that they had never dreamed of. With our new partnership with Carlin we’ll be able to share our Color Atlas and our passion for color with a new audience.”

“Carlin is at the forefront of trend forecasting,” explains Edouard Keller, Head of International Sales, Carlin. “And that includes the use of color. Archroma offers a suite of services and tools that are both practical and instantly available for our clients; this is what makes their solution so attractive to us. Our partnership with Archroma will empower us to share the advanced Color Atlas and associated tools with creatives throughout France, helping them to unlock their creativity with color.”

FILPUCCI GROUP proceeds along the path of commitment towards an ever more responsible innovation. The group takes part in the 83rd edition of Pitti Filati (June 27-29, 2018) with unique products, high-end knitwear and creative yarns, all resulting from the authentic Smart Innovation the company has been long committed to.
 
Research, style and fashion are key words for the world-renown Tuscan company, which unveils an always more responsible approach both at a corporate level and in terms of offer.
Here are some key elements to prove Filpucci’s relentless commitment:

• The GOTS (Global Organic Textile Standard) and OCS (Organic Content Standard) certifications obtained by the Filpucci dyeing plant add to the Clear to Wear (CTW) standard developed by Inditex Group and achieved in 2014 and to the Detox commitment, which was signed in February, 2016.
• Not only the best raw materials, but also an established knowhow in the fields of dyeing and finishing, always under the key concept of Responsible Innovation. This concept extends to each and every FILPUCCI collection and their ever-increasing offer, the roughly twenty innovative new items, the Woolen line of carded yarns and the real spearhead of premium fashion, the Collection. Among this season’s new offer: Baby Camel Re.Verso™, RWS- certified merino organic wool, Re.Verso™ cashmere, organic silks and FSC-certified viscose.
• The achievement of further certifications such as the FSC (Forest Stewardship Council) for viscose shows the care and respect towards the ecosystem as a whole, guaranteeing a product derived from a forest or a plantation forest in the respect of strict environmental, social and economic standards. The RWS (Responsible Wool Standard) finally guarantees the use of wool coming from livestock managed under rigorous criteria oriented towards the wellbeing of animals and the reduction of environmental impact.
• Filpucci Group is all about a constant vocation towards new generation values and a reliable, traceable and transparent manufacturing process, as shown by the Re.Verso™ circular economy supply chain, of which the group is a unique ambassador in the field of high-end/low-impact knitwear yarns.

With absolute quality always in mind, FILPUCCI GROUP represents a corporate model that has made of sustainability a real mission, embarking on complex paths that have brought great results with fashionable textile solutions lead by ethnical and sustainable values. Thanks to this, Filpucci’s products have become part of Patagonia Collections, an important acknowledging from the brand’s part, whose managers stated: “We are always on the hunt for the highest performing, lowest impact materials. We were thrilled to find Re.Verso ™ (95/5 transformed) Cashmere yarn from Filpucci. It allowed us to create a range of products with the insulative and soft properties of cashmere while adhering to our mission statement; build the best product, cause no unnecessary harm.”
FILPUCCI GROUP’s commitment is evident and it moves forward thanks to the passion towards responsible and innovative paths that contribute to turning the group into a reliable partner, symbol of quality and excellence.

Filpucci is also a C.L.A.S.S. (Creativity Lifestyle And Sustainable Synergy) partner.

For Schoeller Summer 2020 everything flows smoothly. The fabrics move with a fluid lightness in a closed ecological cycle. Upcycled products with ECONYL® yarn and the PFC-free ecorepel® Bio technology based on renewable raw materials are two ecological highlights of the 2020 Summer Collection, which is being developed and produced in the heart of the Swiss mountains. Color effects turn the functional textiles into exciting multicolors with contrasting reverses and fresh, modern plain colors that can easily be combined.

REGENERATED ECONYL® YARN
The textiles manufactured by Schoeller using ECONYL® yarn made from regenerated material are genuine upcycled products. The ECONYL® Reclaiming Program of Aquafil S.P.A. reduces global waste by collecting recyclable materials from landfill sites and the world’s oceans and returning them into the production cycle. The resulting yarn is no different from conventional textiles in terms of quality and appearance. The Schoeller fabric family with ECONYL® yarn encompasses a complete package with diverse exciting qualities such as ultra-light, bi-elastic schoeller®-dynamic (e.g. for windbreaker blousons), very soft, fine schoeller®-dryskin (e.g. for high-tech shorts) and lightweight schoeller®-WB-400.

ECO-CREATED
New, supersoft soft-shells with ECONYL® yarn are available with different backings and weights depending on the situation. The lightest schoeller®-WB-400 radiates a sense of summer in fresh tones such as melon, oxygen blue or khaki with a smooth jersey reverse in contrasting colors, also made from ECONYL® yarn. A slightly heavier quality surprises in classic black with an elegant, navy blue reverse, while the Bordeaux nuance of the soft-shell with its brushed reverse in stone grey feels warm, soft and cozy. The fluorocarbon-free ecorepel® bio-technology, based on renewable raw materials, offers sustainable water repellence.

WHITE MATTER
The dominant features of summer 2020, alongside sustainable textiles and technologies made from natural materials, are inspired multicolors. The comfortable, multicolored schoeller®-WB-400 qualities produce completely new color effects and create a cheerful look – both for outdoor activities and in urban sportswear. The combination of melon, ocean green and stone grey with white changes the mood of the original colors and lends the textiles an unexpectedly chalky, summery look. Another striking feature is the lightweight, white jersey backing, which is only revealed at second glance.

AUGMENTED ORIGINALS
The presentation of the authentic schoeller®-dynamic qualities is no less lively, ranging from mossy green tones and blue nuances through to the brown variations of tree bark. The multicolors combine perfectly with plain fabrics and are impressively functional thanks to the PFC-free ecorepel® bio-technology, which also provides reliable water repellence. The basic qualities of the lightweight schoeller®-dryskin trousers and jackets are given a touch of elegance in the form of a discreet sheen and fashionable colors. In soft blues and greens, these supple all-rounders are highly wear resistant and offer ideal moisture management through the microfibers on the inside. They also feature ecorepel® bio-technology for water repellence.

• “Fashion Goes Digital” takes the Lead in Fashion Technology
• Customers get Industry 4.0-ready as Lectra unveiled latest product offerings and shared insights at annual fashion VIP event

Lectra, the technological partner for companies using fabrics and leather, put theory into practice at its recent fashion event by unveiling their latest 4.0 Cutting Room to more than 100 privileged industry professionals.

“Fashion Goes Digital” drew industry stakeholders and market experts from 20 countries, who gathered at Lectra’s International Advanced Technology Center (IATC) in Bordeaux-Cestas, France, to examine the real-life application of digitalization in fashion.

While the topic of digitalization served as a backdrop for the event, there was a recurring theme at the forefront: fashion companies need Industry 4.0 technology and support in order to be more precise in meeting the evolving needs of their digitally savvy consumers.
Nick Chiarelli, Client Partner of Foresight Factory, shed light on new business opportunities for fashion, Nora Kühner, founder of Nora Kühner Fashion Design Consulting, used her designer perspective to decode the digital future of product development, and Fabrizio Fantini, founder of Evo Pricing, showed participants how machine learning could help fashion companies predict consumer demand and avoid waste.

“While speaking about the future challenges and trends in fashion and luxury, the trend now is to use analytics to drive the entire production process,” highlighted Stephen Taylor, Principal Director of Kurt Salmon.

Waruna Tennakoon, General Manager of Group Cutting, Brandix, and Ajith Perera General Manager of Mathliya Plant, MAS Kreeda, also shared their Lectra customer experience. Based in Sri Lanka, both companies have established themselves as the country’s largest apparel exporters, with Brandix specializing in producing intimate and activewear, and MAS Kreeda in sportswear.

“Thanks to the digital revolution, consumers are now more specific in their demands. This will cause a shift in mass manufacturing where there will be smaller-volume orders coming in at a faster rate. As a result, manufacturing models have to be more agile in the immediate future,” explained Ajith Perera, “I am happy to see that Lectra is already spearheading this change by providing us with the necessary technology to help us meet market demand.”

There was no better time to put digitalization into context than during “Fashion Goes Digital”.
VIP guests got a sneak preview of the brand new, fully automated cutting room solution for fashion and apparel. Lectra’s Cutting Room 4.0 is an embodiment of Lectra’s commitment to empowering its customers with the best solutions to thrive in this new digital era. This avant-garde technology leverages industry 4.0 principles to provide greater agility, throughput, cost efficiency and in particular scalability in order to respond seamlessly to small batches orders and shorter lead times.

Jean-Yves Collet, CEO of Treize Roches Couture, a high-end French womenswear manufacturer, provided a testimonial on why his company chose to be one of the first to adopt this new solution. He explained how Lectra’s latest technology would help Treize Roches speed up their artisanal production process to bring products faster to market.

“When we discussed the possibility of a made-to-order production project, we could really foresee the benefits both in terms of quality and productivity. Industry 4.0 solutions do not yet exist in garment manufacturing. This is why we have decided to develop an Industry 4.0 cutting room. This will allow us, in the preparatory stages to automate the processes as much as possible and improve quality, productivity and training time.”

“We have unveiled our strategy last year where we have identified Industry 4.0 and digitalization as our key drivers. Our goal for this event is to show that we are, indeed, living and breathing Industry 4.0 and we do have what it takes to help our customers succeed in this era. Our latest cutting room 4.0 shows that we are not just talking about the future of fashion anymore, we are living in it right now as we speak,” concluded Céline Choussy Bedouet, Chief Marketing and Communications Officer, Lectra.

At Kingpins Amsterdam, RUDOLF GROUP launches a selection of chemical auxiliaries for fashion and function as well their new HUB 1922.
The RUDOLF GROUP, not completely new to garment and denim finishing, decides to take the first steps of what will be a long and exciting journey in the field. In order to shorten the distance with both manufacturers and apparel brands and retailers it deploys two synergic initiatives:

• A refined selection of chemicals auxiliaries targeting garment finishing and delivering, in addition to current aesthetics, sophisticated functionalities that take denim to the next level in terms of both performance and enhanced quality.
• The launch of a new project that, combining German engineering and Italian style, provides solutions at the crossroad of fashion and utilitarian functionality. The project, called HUB 1922, introduces elements of unorthodox diversity and fosters collaborative environments that can be truly disruptive.

The word HUB is evocative of the main part of something where there is most activity, whereas the number, 1922, is the year of foundation of the RUDOLF GROUP and therefore symbol of heritage, tradition and significant experience. Ultimately, HUB 1922 wants to be the unmatched one-stop shopping for fashion and function, innovation and creativity in garment processing. A hub that enables continuous, synergetic, and powerful collaboration with brands and retailers to deliver disruptive innovations in the global markets.

It introduces functional chemistry in an universe that is almost entirely driven by aesthetics and the extension to other materials and product categories (such as outdoor apparel and performance wear), of knowledge and techniques developed for denim over the past 50 years. Very aware of its status of rookie and yet very determined, the project HUB 1922 begins exploring through concepts and values rooted in deep scientific knowledge, true responsibility, technical innovation and fresh creativity.
At Kingpins Amsterdam, HUB 1922 will present 3 concepts rooted in RUDOLF’s sophisticated and conscious chemistry:

• ODYSSEY: a voyage through textures and innovation, softness, comfort and signature handfeels.
• SHELTER: performance inspired by natural models for urban protection and for much reduced domestic washing.
• MEMOFLEX: A modern-day miracle preventing denim from sagging and bagging. A truly denim Botox that shows improved quality on many stretch fabrics.

Since when it was founded, almost 100 years ago, RUDOLF GROUP’s secret of success is being big enough to matter, small enough to care. Captured in this definition are an obvious desire to play a meaningful role in the textile industry and an equally palpable vocation to customer service.

Alberto de Conti, Head of Rudolf Fashion Division: “Every generation has their time to make a mark on the world. Considering the environmental emergencies in garment production and the lack of real innovation on the retail shelves, for the current generation of companies active in garment finishing that time is now.”

RUDOLF GROUP acknowledges therefore that there is an additional opportunity to responsibly further redefine the future and turns their sizeable R&D power towards refining their approach to what is fashion quintessential staple: garment and denim finishing. Through a renewed, highly responsible involvement in garment finishing and with the introduction of HUB 1922, the RUDOLF GROUP wants to send out a message of true optimism. It is about showing the entire industry that there is a blank canvas ahead and tangible difference can be made.

• Visit Archroma at China Interdye 2018, Booth A100, April 11-13, 2018, at the ShanghaiWorld Expo Exhibition & Convention Center, Shanghai, China

Archroma, a global leader in color and specialty chemicals, will present at China Interdye 2018 its latest technologies, under the motto: “Enhanced solutions for color and performance, it's our nature”.
With a heritage of more than 130 years, Archroma provides solutions that combine performance, safety and low impact on resources. The company can draw on its extensive formulation and technical know-how to offer a constant flow of eco-advanced and innovative new in dyestuff and pigments, as well as process and functional chemicals.
Solution packages for innovation

Visitors at Archroma’s Booth A100. will be able to ‘experience’ Archroma's innovative solutions, in particular:

• EarthColors, traceable from nature to fashion
  The EarthColors patented range of “biosynthetic” dyes for cotton and cellulose-based fabrics, which are made from waste left over by the agricultural and herbal industry after extraction, such as almond shells, saw palmetto, or rosemary leaves. The latest NFC technology used on the end-product hangtags enables transparency and traceability through the supply chain to consumers.
  The EarthColors have been adopted by brands such as Patagonia, Kathmandu and G-Star, and won an OutDoor Industry Award 2017.
   
• Color Atlas, a game-changing system for fashion design
  The Color Atlas by Archroma® is a groundbreaking platform specially devised to address the needs of designers, brands, retailers, and manufacturers, enhancing creative possibilities for the industry as well as manageability and time to market through key complementary tools: The six-volume ‘Color Atlas Library’ with 4,320 color swatches and cotton poplin samples, the ‘Color Atlas Compact’ in two volumes for increased portability, and the ‘Color Atlas Online’ allowing to capture an inspiring image using a smartphone and immediately identify the closest Color Atlas shade palette, with the possibility to purchase a color sample instantly.
   
• ‘Zero add-on’ formaldehyde finishing and coloring solutions
  Since January 1, 2016, formaldehyde is classified by ECHA5 as “may cause cancer” (Carc. 1B). Archroma offers a unique proposition combining: Fixapret® Resin WFF, a “zero add-on” formaldehyde anti-wrinkle finishing system and Helizarin® EcoSafe a “zero add-on”4 formaldehyde printing system. With Fixapret® Resin WFF, and Helizarin® EcoSafe, consumers can enjoy end-products that look good, whilst saving on precious resources and being gentler on the skin.
   
• Sanitized® Odoractiv 10, active odor control function for polyester textiles
  Visitors at the booth will be able to experience a new unique dimension of odor control function for functional polyester textiles. The newly developed wash-resistant Sanitized® Odoractiv 10 has a dual-action effect: on the one hand it prevents the bacteria from docking on the textile, and on the other, it adsorbs odors whilst the garment is being worn.

Spotlight on automotive solutions
Having acquired a 75% stake in the M. Dohmen group, a specialist in textile dyes and chemicals for automotive, carpet and apparel, Archroma is now in the position to extend its offer in expert products and services. M. Dohmen will be present at the show at Booth A118.

Solution packages for sustainability
Brand owners and retailers around the world are taking action to evaluate the environmental impact of textile treatment, dyeing and finishing processes in response to consumer concerns.
Archroma recently introduced the ONE WAY Process Simulator, the last update of a calculation tool that supports its ONE WAY Sustainability Service introduced back in 2012. The new, online software can be used to mimic and compare products and processes, and thus calculate the ecological and economical profile of the final end-product.

Color Solutions International, a member of the DyStar® Group, is launching their Color Analysis magazine for Autumn/Winter 2019. This trend forecasting magazine provides high-level global color information for color managers, directors and designers to support the color palette development process. The magazine includes a seasonal color palette selected from a wide range of approximately 3,700 CSI ColorWall™ colors.

Based on most recent customer feedback, the newest edition of Color Analysis was adjusted to be more valuable for the design and palette creation process. This new edition contains 54 trend and validated colors, additional color data, and color evolution & direction by hue. Furthermore, the color trend palettes are displayed by product category: Women’s, Active, Intimates, Men’s, Kids and Home. Similar to the previous editions, Color Analysis also includes our proprietary Relative Color Popularity report (RCP), offering color predictions with validation of performing colors.

“As the Color and Trend Director at Color Solutions, it is my goal to provide relevant seasonal color data collected through consumer insights and market analysis. We are able to look further out for trends that are affected by world views, mindset and cultural influences,” said Heather Sandwall, CSI Color and Trend Director

The CSI and DyStar team of experts work together and assist their customers in color development and communication as well as in the dyeing and quality inspection process to achieve best possible results and sustainable fashion. All CSI products are produced with high-quality, eco-friendly DyStar colorants.

• Connect people, data and processes with Lectra’s latest solutions to power up design and development teams

Paris – Lectra, the technological partner for companies using fabrics and leather, introduces collaborative solutions specifically developed for design and product development teams, enabling fashion companies to affront tighter deadlines and handle wider product mixes with speed and serenity.

With the rise of e-commerce, digitally dependent consumers expect personalized, innovative fashion delivered to their doorstep at the click of a mouse.

Fashion companies are struggling to keep up with consumer demands and looking for new ways to speed up design and development without compromising quality. Design teams work faster than ever to deliver fresh, eye-catching collections. Product development teams rush to transform new designs into consumer-ready products. Given the accelerated pace of the fashion marketplace, information sharing has become vital for these teams.

Lectra has developed two new solutions to fulfill the specific needs of these teams, Lectra Connected Design and Lectra Connected Development. These solutions deliver collaborative environments that integrate business applications to aggregate, standardize and store data from all design and product development stages. These innovative solutions make every-day working life less stressful by allowing criteria-based searches, inciting users to capitalize on data links, and providing them with innovative tools and services to speed up their processes.

Lectra Connected Design facilitates collaboration between textile and fashion designers, colorists, graphic designers, technical designers and their managers by providing design teams with a connected environment. Team members can access the platform via their Lectra Kaledo® design software and Adobe® Creative Cloud, share inspiration and review collections together or upload inspirations via dedicated mobile apps. This solution gives users the visibility needed to streamline, automate and monitor the entire design process to ensure that they remain creative under severe time constraints.

In the same way, Lectra Connected Development connects patternmakers, graders, technical design teams, managers, cost and margin specialists, marker makers and sample teams through data. It allows team members to connect through Lectra Modaris® 2D and 3D patternmaking software and Lectra Diamino® Fashion marker-making software. Thanks to the wide range of standard libraries and mobile applications provided, teams will improve the efficiency of technical specifications creation. The automation of business processes and real-time communication allow product development teams to avoid errors and deliver the right product quality and fit.

“We recognize first and foremost that today’s fashion industry professionals need to feel well-equipped and at ease in order to perform well under tight deadlines,” explains Céline Choussy Bedouet, Chief Marketing and Communications Officer, Lectra. “We are confident that by introducing a new and easy way of collaborating through sound data management, both offers will help design and product development teams work faster and more easily to build quality into the products they design and develop. That way, they can reach their fullest potential as key contributors to their companies’ success.”

On Thursday, March 22nd, C.L.A.S.S., with support from the Council of Fashion Designers of America (CFDA), will invite fashion’s industry leaders, designers and members of the press to celebrate An Evening of Smart Innovation.  An exceptional team of artists, filmmakers, food and textile designers have created an immersive experience that will engage the guests’ senses highlighting that smart innovation is the new standard for fashion. The experience will examine the four key areas that are vital to C.L.A.S.S.’s business philosophy: Heritage - Smart Innovation - Circular Economy - Design Responsibility. The commitment to those principles and to forward thinking led to C.L.A.S.S. having been nominated as one of the European Business Awards 2017/2018 Ones to Watch for exceptional growth, significant innovation along with an ethical approach to business.

The March 22nd date is a deliberate choice as it marks International Water Day and serves as a way to advocate for sustainable water management, a key issue in textile manufacturing. Many of C.L.A.S.S.’s partners, such as ECOTEC® by Marchi&Fildi, Bemberg™ and ROICA™ by Asahi Kasei and TINTEX Textiles use technological breakthroughs to offer fashion materials that provide significant reductions in water during the manufacturing process, an important step toward responsible future fashion systems.

“In touting significant reductions in water, energy usage and CO2 emissions, C.L.A.S.S.’s  message has always been one of consistency but now with today’s customers becoming increasingly environmentally mindful, the timing has never been better to bring awareness to the ways that responsible sustainability can be incorporated, in an authentic way, into a fashion or lifestyle brand increasing the bottom line without compromising design integrity,” said C.L.A.S.S. founder Giusy Bettoni.

The future is already here; guests can see and feel materials during the event that showcase technological breakthroughs currently available. While C.L.A.S.S. works with leading brands that practice responsible design, the next step is to expand their reach and set a new level of standards that benefit the entire industry. To that end, they have identified C.L.A.S.S. Education, their new division, as an essential learning resource to support fashion schools. The new division was co-founded with James Mendolia, professor in the MFA Fashion Design program at Fashion Institute of Technology. C.L.A.S.S. will also launch C.L.A.S.S. e-commerce platform, which will sell partner materials to support emerging designers and fashion start-ups.

Thank you to all of our partners for making this event and the last ten years possible: Bacx by Centro Seta, Bemberg™ by Asahi Kasei, ECOTEC® by Marchi & Fildi, Organic Cotton Colours, Re.VerSo™, ROICA™ by Asahi Kasei, TINTEX Textiles, Zignone.

• Orderstandort Düsseldorf erhält zentrale Informationsplattform
• Fashion Net Düsseldorf fördert mit App und Website flächendeckende Vernetzung

Düsseldorf, 27. Februar 2018. Gibt die internationale Modebranche für gewöhnlich die Trends vor, so muss sie sich dabei nach einem globalen Trend richten: der fortschreitenden Digitalisierung. Die Möglichkeiten und Chancen der viralen Kommunikation in rasender Geschwindigkeit nutzt auch das Fashion Net Düsseldorf e.V. zur Vernetzung und Förderung der regionalen Modeindustrie. Daher erfolgte Anfang 2018 nach Monaten sorgsamer Arbeit der Launch der eigenen Fashion Net App und – kongruent dazu – der neuen Website des Fashion Net.
Mit den neuen Kommunikationsmedien greift das Fashion Net die Strahlkraft des Modestandorts Düsseldorf auf und potenziert diese für eine starke Positionierung am Markt. Insbesondere die Vielfalt und Innovationen der 670 Showrooms und über 1.100 Marken bestärken den Modestandort Düsseldorf als wichtigste Orderplattform für die deutsche Modebranche mit 18 Milliarden Euro Umsatz.

Digitales Doppel für Düsseldorf
Die digitale Initiative versteht sich als umfassende Informationsplattform rund um die Modebranche und den Business-Orderstandort der Rheinmetropole, denn eine zentrale digitale Informationsplattform mit kontinuierlichen Neuigkeiten zur Düsseldorfer Modebranche fehlte in gebündelter Form bisher. Über die Fashion Net App und Website kommunizieren Showrooms, Brands und Messeveranstalter nun ebenso mit Fachpublikum und Einkäufern wie mit modeinteressierten Düsseldorfern – und das 365 Tage im Jahr.
Als Verein mit dem Ziel, Düsseldorf weiterhin an der Spitze der deutschen Modeindustrie zu positionieren, antizipiert und reagiert das Fashion Net stets auf die Schwingungen des Marktes. „Wir sehen uns als direkten Kommunikationskanal zwischen den Branchenvertretern von Showrooms, Marken und Messen einerseits und Fachpublikum und Einkäufern andererseits“, so Angelika Firnrohr, Geschäftsführerin Fashion Net Düsseldorf e.V. „In vielen Gesprächen mit Messebesuchern kristallisierte sich heraus, dass die Markenvielfalt vor Ort zwar sehr geschätzt wird, doch durch die Pluralisierung des Standortes zuweilen komplex ist. Die Entwicklung einer gebündelten Informationsplattform wie der Fashion Net App war die logische Konsequenz. Mit der App geben wir Einkäufern ein Hilfsmittel in die Hand, mit dem sie auf alle für sie relevanten Informationen zugreifen können. Ein unschlagbarer Vorteil, besonders für die Betreiber von Showrooms und Messen.“ Auf diese Initiative des Fashion Net hin entstand so ein facettenreicher digitaler Überblick der Modebranche Düsseldorfs.

Düsseldorf digital vernetzt
Mit einem Eintrag in der App haben Showrooms, Brands und Messeveranstalter die Möglichkeit, Markenimages und Logos in ihrer Welt zu präsentieren. Kurze Newsbeiträge und Events informieren über die neuesten Aktivitäten. Showrooms und Messen können ebenfalls Brands und Labels in ihren Eintrag integrieren und vervollständigen somit den Überblick über das vielseitige Angebot in der Rheinmetropole. Ergänzt wird dieses Angebot über einen vom Fashion Net Düsseldorf generierten Newsfeed, der über Lifestyle-Themen aus der Stadt, Mode und neue Brands sowie innovative Retail-Themen informiert. Die integrierte Kategorisierung des Düsseldorfer Angebots erlaubt zudem den Einkäufern, ihre Orderroute gezielt und effizient zu erstellen.
Einige Features bleiben allerdings exklusiv der App vorbehalten. So sind die Tools zur zeit- und zielorientierten Planung des Aufenthalts in der Orderstadt Düsseldorf Einkäufern nur über die mobile Plattform möglich: Über einen persönlichen Guide können Termine koordiniert, Routen über Google Maps festgelegt, Fahrzeiten des Shuttles abgerufen oder ein Taxi gebucht werden. Ein wichtiger Vorteil für Einkäufer ist der direkte Kontakt zu den Showrooms über die App – entweder per direktem Anruf oder per persönlicher Nachricht.

Fashion Net Düsseldorf e. V.
Fashion Net Düsseldorf e. V. ist ein einzigartiger Zusammenschluss von Marken, Unternehmen und Akteuren der Modebranche in Düsseldorf. Mode und Modebusiness haben mit dem Netzwerk einen zentralen Kommunikationskanal, der die vielfältigen Aktivitäten am Standort integriert und fördert. Neue Ideen, effektive Strukturen, innovative Kommunikations- und Marketingmaßnahmen finden über das Fashion Net eine digitale Plattform, die den Zeitgeist der Modeindustrie spiegelt. Ziele des Vereins: Düsseldorf als erste Adresse für Aussteller, Einkäufer, Kunden, Multiplikatoren, den kreativen Nachwuchs, Investoren und Start-ups zu positionieren und zu stärken. National wie international. Fashion Net ist Synergie, made in Düsseldorf!