From the Sector

Against a backdrop of rapidly evolving environmental legislation, the EDANA Sustainability & Policy Forum 2025 concluded the past week in Brussels, marking a step forward in the dialogue between the nonwovens industry and European policymakers. Held from 9-10 December at the historic Residence Palace, the two-day event successfully brought together business leaders, sustainability experts, and EU officials to address the dual challenges of circularity and industrial competitiveness. 

Designed to foster strategic alignment, the Forum moved beyond standard information-sharing to encourage deep, cross-sector debate. With the European regulatory landscape shifting—spanning chemicals, product design, waste, and climate due diligence—the event provided a timely platform for the industry to move from reactive responses to collective reflection. 

The Forum’s primary objective was to facilitate high-level exchange free from day-to-day regulatory pressures. 

“From EDANA’s side, the primary goal of the Sustainability & Policy Forum is to create a dedicated space where industry, policymakers, experts and stakeholders can step back from day-to-day regulatory pressure and engage in more strategic, forward-looking discussions,” said Murat Dogru, General Manager of EDANA. “The level of participation, the diversity of viewpoints and the quality of exchanges — particularly around regulation, circularity and the evolving policy landscape during our dedicated advocacy workshops — confirmed the relevance of the Forum as a platform for constructive debate and co-development”. 

The Forum opened with a powerful keynote address by Sandrine Dixson-Declève, Co-Founder & Chair of the Systems Transformation Hub. Addressing the theme "Social & Environmental Tipping Points," she challenged attendees to unpack the reality of today's geopolitical situation and identified the "elephants in the room" regarding current sustainability strategies. Her presentation underscored the urgent need to "hack humanity and values back into our policy and economic activities" to navigate the systemic challenges of the 21st century. 

Following the keynote, the conversation turned to the practicalities of business leadership under regulatory pressure. Ulrika Kolsrud, President & CEO of Essity, led a pivotal session on "Sustainability priorities in the age of simplification and competitiveness". Joined by Murat Dogru, Kolsrud explored how the European industry can maintain its ambitious sustainability goals while simplifying regulations to foster investment and innovation. The session highlighted that while sustainability expectations are rising globally, legislation must remain proportionate to ensure the continued competitiveness of essential European industries. 

The programme featured intensive sessions tackling the industry's operational challenges, featuring a diverse roster of experts: 

Moving beyond compliance was a key theme. Krishna Manda (Lenzing) and Anna-Stina Reuter (Sphera) discussed how sustainability reporting can drive business value and resilience. They were joined by Pia Hildén (Suominen), who encouraged companies to use the CSRD as a strategic tool rather than a mere obligation, and Ralf Weis (Freudenberg Performance Materials), who highlighted the importance of providing clear, relevant data to customers in the durable nonwovens market. 

A panel featuring Lutz Walter (Textile ETP), Mireille Kong - Van Rekum (Indorama Ventures), and Christian-Yves Crépet (PETCORE Europe) debated the intersection of textiles and nonwovens. Their consensus was clear: circularity in Europe cannot be achieved in silos and requires shared infrastructure and aligned policy frameworks. 

The afternoon sessions explored specific technical frontiers. Dominic Byrne (Plastics Europe) and Thorsten Bies (Schlegel und Partner) examined the future of chemical recycling policy and technology. Meanwhile, Tatiana Dias, PhD (DuPont), addressed the healthcare sector, advocating for the legal recognition of mass balance methodologies to unlock circularity in medical packaging 

Day 1 concluded with an exclusive networking dinner at the prestigious Musée BELvue. Surrounded by Belgium’s rich history and elegant architecture, participants utilized the evening to unwind and connect, reinforcing the relationships that are vital for cross-industry collaboration.

The second day shifted focus directly to advocacy and policy implementation. Hugo Maria Schally, a former EU official, provided an insider’s perspective on the "EU Toolbox," explaining how product policies are drafted within DG ENV and how the industry can engage effectively without compromising safety or performance. 

A highlight of the event was the interactive EU Advocacy Workshop. Attendees split into smaller groups to dissect EDANA’s current policy files, fostering an open exchange on issues ranging from the Waste Framework Directive to the Single-Use Plastics Directive. 

One participant noted the value of this hands-on approach: 
"The advocacy workshop was an eye-opener. Instead of just listening to updates, we were able to actively debate the implications of the legislation with peers. It clarified exactly where the industry needs to present a united front to be heard in Brussels." 

In a move to bridge the gap between legislation and industry, the Forum concluded with a visit to the European Commission at the Conference Centre Albert Borschette. Participants engaged directly with Commission representatives, including Vincenzo Gente (DG Environment) on the Waste Framework Directive and Ewa Malz (DG Environment) on environmental policy simplification. 

Reflecting on the visit, another attendee shared: 
"Walking into the Commission and hearing directly from the people drafting the Green Deal policies was invaluable. It demystified the process and showed us that there is a genuine willingness to listen to technical realities if we present them with credible data." 

The EDANA Sustainability & Policy Forum 2025 has set a clear trajectory for the coming year. As the industry faces the release of new legislative packages from the Commission, EDANA remains committed to helping members anticipate developments and align on credible, science-based approaches to climate and circularity.

INDA, the Association of the Nonwoven Fabrics Industry, has released the North American Nonwovens Industry Demand & Forecast, 2024–2029, the thirteenth edition of its authoritative market intelligence series. The report provides detailed demand data from 2019–2024 and forecasts through 2029, incorporating the most recent tariff changes enacted by the current administration and their expected impacts on nonwoven market dynamics.

Redesigned to better support strategic planning and investment decisions, the report offers a reliable, accurate view of demand across all North American nonwoven end-use markets. Forecasts are built from robust analyses of key market drivers and trends, presenting the industry’s growth potential in dollar value, units, and volume (square meters and tonnage).

“This report provides insights on nonwoven demand across the short-life and long-life market segments,” said Tony Fragnito, President & CEO of INDA. “The intelligence included here is critical for business leaders responsible for asset management, operational planning, and long-term strategy.”

“The nonwovens industry is constantly evolving and innovating, and the innovation trend continues with new and more sustainable products being developed,” said Mark Snider, INDA’s Chief Market & Research Analyst. “This report will help guide both current participants and new investors as they navigate emerging opportunities.”

Key components of the report include:

• Economic and population drivers shaping market growth in the U.S., Mexico, and Canada over the next five years
• Demand analysis for Disposable, Filtration, Wipes, Medical, and other applications
• Long-life durable sectors including Transportation, Building & Construction, Furnishings, Geotextiles & Agro Textiles, and Apparel
• Key demand model drivers and historical market disruptors, including the COVID-19 pandemic
• A summary of historical patterns and future trends influencing the nonwovens sector

The new Demand & Forecast report complements INDA’s North American Nonwoven Supply Report (released May 2025), which provides capacity, production, and trade flow data. Together, the Supply and Demand reports offer a complete view of the market—past, present, and future—and serve as essential tools for business leaders seeking a comprehensive understanding of industry performance and trajectory.

INDA, the Association of the Nonwoven Fabrics Industry, announces the hiring of Rachael Davis as the new Publisher / Chief Content Officer for INDA Media, effective January 5, 2026. Davis will provide strategic leadership for the International Fiber Journal and International Filtration News, guiding the publications into their next phase of growth, engagement, and industry impact.

Davis brings a strong blend of technical expertise, editorial leadership, and deep knowledge of the fibers, textiles, and nonwovens sectors. Before joining INDA, she served as Executive Editor for Textile World, Textile World Asia, and Textiles Panamericanos within the Textile Industries Media Group, LLC. A graduate of the Georgia Institute of Technology, she holds a Bachelors of Applied Science in Polymer and Textile Chemistry and began her career working directly in the textile industry before transitioning into publishing. Over the past two and a half decades, she has advanced through a variety of editorial roles, earning a reputation for clarity, accuracy, and thoughtful industry reporting.

“We are thrilled to welcome Rachael to INDA,” said Tony Fragnito, INDA President & CEO. “Her combination of technical understanding, editorial excellence, and industry insight makes her the ideal leader to guide INDA Media’s publications into their next chapter. As INDA expands its global collaboration as a founding member of GNA, and the industry continues to innovate and evolve, Rachael’s vision and experience will help us build on the strong publishing foundation already in place.”

Davis shared her enthusiasm for the opportunity: “I am very excited to take this next step in my career, and I am honored to join INDA and lead two publications that play such an important role in connecting and informing the global nonwovens and filtration communities. I will miss my colleagues at Textile World, but I’m excited to leverage my experience and help grow these INDA titles, deepen their technical and market coverage, and serve readers who rely on trusted, authoritative content.”

“Rachael has a broad range of textile knowledge and editorial skill and has been a significant member of the TIMG / Textile World team. Not only has Rachael written great stories about the US textile industry, but also has assisted TIMG to adapt to the many changes in print and electronic business media over the past 25 years. Everyone at TIMG and Textile World wishes her success and fulfilment in her new role — and I know INDA will offer numerous opportunities for Rachael to fully utilize her many talents,” said Jim Borneman, Editor in Chief, Owner, Textile Industries Media Group, LLC.

INDA extends its sincere appreciation to Caryn Smith, Principal at Driven by Design, whose leadership as Publisher / Chief Content Officer has strengthened the design, structure, and content of INDA Media’s publications. INDA thanks her for her leadership and commitment to affecting a smooth transition.  The association wishes her, and her firm, continued success.