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Oerlikon Nonwoven meltblown technology meanwhile in demand across the globe (c) Oerlikon
Daniel Günther (2nd from left), Schleswig-Holstein’s Minister President, together with Rainer Straub, Head of Oerlikon Nonwoven, Matthias Pilz, Head of Oerlikon Neumag, and Matthias Wäsch, Chairman of the Works Council, at the tour of the Neumünster site where the Oerlikon Nonwoven meltblown technology – currently in huge demand across the globe – is manufactured.
08.07.2020

Oerlikon Nonwoven meltblown technology meanwhile in demand across the globe

  • Schleswig-Holstein Minister President visits Neumünster, Germany


Since the outbreak of the coronavirus pandemic, the worldwide demand for protective masks and apparel has resulted in a record number of new orders in the high double-digit millions of euros at the Oerlikon Nonwoven business unit of the Swiss Oerlikon Group. From the manufacturing site in Neumünster, Germany, the high-tech meltblown systems – with their patented ecuTE+ nonwovens electro-charging technology – are meanwhile be exported all over the world. For the very first time, a contract has now been signed with a business in Australia. Today, Schleswig-Holstein’s Minister President Daniel Günther was won over on site by the technology of a ‘global player’. Rainer Straub, Head of Oerlikon Nonwoven, was thrilled, stating: “The machines and systems for manufacturing manmade fiber and nonwovens solutions from Neumünster enjoy an outstanding reputation throughout the world. It is especially in this crisis that the technology from Schleswig-Holstein has proven itself to be absolutely world-class.”

  • Schleswig-Holstein Minister President visits Neumünster, Germany


Since the outbreak of the coronavirus pandemic, the worldwide demand for protective masks and apparel has resulted in a record number of new orders in the high double-digit millions of euros at the Oerlikon Nonwoven business unit of the Swiss Oerlikon Group. From the manufacturing site in Neumünster, Germany, the high-tech meltblown systems – with their patented ecuTE+ nonwovens electro-charging technology – are meanwhile be exported all over the world. For the very first time, a contract has now been signed with a business in Australia. Today, Schleswig-Holstein’s Minister President Daniel Günther was won over on site by the technology of a ‘global player’. Rainer Straub, Head of Oerlikon Nonwoven, was thrilled, stating: “The machines and systems for manufacturing manmade fiber and nonwovens solutions from Neumünster enjoy an outstanding reputation throughout the world. It is especially in this crisis that the technology from Schleswig-Holstein has proven itself to be absolutely world-class.”

In addition to a tour of the meltblown system and its assembly and production facilities, the visit by Minister President Daniel Günther had one purpose above all: the dialog between politicians and business. Rainer Straub, Head of Oerlikon Nonwoven, and Matthias Pilz, Head of Oerlikon Neumag, jointly expressed their thanks for the support that Oerlikon has repeatedly had the fortune to experience over the past months and years in Schleswig-Holstein and looked to the future full of hope. “As a result of our additional investment at the site here in Neumünster – be this in our new technology center that will be completed by the end of this year or in our new logistics center that is already operating – we, as one of the region’s largest employers, are continuing to move forward, supported by a State Government that is also focusing on both promoting industry and business and on advancing an efficient training and educational system, as innovation is only possible with outstanding engineers”, stated Matthias Pilz. And Rainer Straub directed his appeal specifically at the Minister President: “Treat education and training as a priority. Ultimately, they will secure the future of Schleswig-Holstein as a center of excellence and manufacturing!”

Five-million-euro digitalization program

Daniel Günther, the incumbent Minister President of Schleswig-Holstein since 2017, immediately responded, making reference to one of the Federal State’s current training initiatives: “The State Government is supporting higher education institutions and students in the present coronavirus crisis. With a five-million-euro digitalization program, we are investing on the long-term digitalization of our higher education institutions. With this, we are overall creating a future for young people, particularly also for those who could very well go on to invent the next generation of manmade fiber systems.” And the Minister President was just as impressed by the willingness and readiness with which Oerlikon has been providing high-level support since the beginning of the COVID-19 pandemic to master the present challenges as he was with the company’s meltblown technology itself. Rainer Straub explained: “When, at the beginning of the pandemic in February, demand for protective face masks increased rapidly, we at Oerlikon Nonwoven responded immediately. We ramped up all the available production capacities here in Neumünster in order to quickly manufacture nonwovens for producing face masks using our laboratory systems. As a result, we have been able to make a small, regional contribution to covering demand. In parallel, we have pulled out all the stops in order to systematically further expand our skills as machine and system builders so as to cater to the initially expected, and now also continuing, global demand for meltblown systems as quickly as possible.”

Leading meltblown technology

The Oerlikon Nonwoven meltblown technology – with which nonwovens for protective masks can also be manufactured, among other things – is recognized by the market as being the technically most efficient method for producing highly-separating filter media made from plastic fibers. The capacities for respiratory masks available in Europe to date are predominantly manufactured on Oerlikon Nonwoven systems. “Ever more manufacturers in the most diverse countries are hoping to become independent of imports. Therefore, what we are experiencing in Germany is also happening in both industrialized and emerging countries throughout the world”, commented Rainer Straub. In addition to China, Turkey, the United Kingdom, South Korea, Austria and numerous countries in both North and South America, Australia and not least Germany will for the first time also be among the countries to which Oerlikon Nonwoven will be delivering machines and equipment before the end of 2021.

Wilhelm-Lorch-Stiftung awards ITA graduate and a project at ITA with sponsorship prizes (c) Wilhelm-Lorch-Stiftung
Wilhelm-Lorch-Stiftung sponsorship award winner picture 2020 (Ricarda Wissel: row 1, first from right, Simon Kammler, row 4, first from right)
25.06.2020

Wilhelm-Lorch-Stiftung awards ITA graduate and a project at ITA with sponsorship prizes

Carbon dioxide-based fibre for climate protection and interdisciplinary training with novel Smart Textiles test rig

The Wilhelm-Lorch-Stiftung, based in Frankfurt am Main, Germany, honours a project of the Institut für Textiltechnik of RWTH Aachen University, short ITA, and awards a sponsorship prize to the ITA graduate Ricarda Wissel on 25 June 2020. She is awarded for her outstanding bachelor thesis " Implementation of elastic yarns made from carbon dioxide based thermoplastic polyurethane in socks " with funding for a subject-specific continuation of her education. The ITA receives the project sponsorship prize for the project "Smart Textiles - an interdisciplinary training course to promote young scientists in future technologies", which was submitted to the Wilhelm-Lorch-Stiftung by ITA´s PhD candidate Simon Kammler.

Carbon dioxide-based fibre from industrial waste contributes to climate protection

Carbon dioxide-based fibre for climate protection and interdisciplinary training with novel Smart Textiles test rig

The Wilhelm-Lorch-Stiftung, based in Frankfurt am Main, Germany, honours a project of the Institut für Textiltechnik of RWTH Aachen University, short ITA, and awards a sponsorship prize to the ITA graduate Ricarda Wissel on 25 June 2020. She is awarded for her outstanding bachelor thesis " Implementation of elastic yarns made from carbon dioxide based thermoplastic polyurethane in socks " with funding for a subject-specific continuation of her education. The ITA receives the project sponsorship prize for the project "Smart Textiles - an interdisciplinary training course to promote young scientists in future technologies", which was submitted to the Wilhelm-Lorch-Stiftung by ITA´s PhD candidate Simon Kammler.

Carbon dioxide-based fibre from industrial waste contributes to climate protection

ITA scientist Dr.-Ing. Pavan Manvi has developed a melt spinning process at ITA for the production of elastic yarn from thermoplastic polyurethane, in which carbon dioxide is used as one of the raw materials. In her bachelor thesis, Ricarda Wissel successfully developed a process chain for the CO2-based yarn in a textile end product for the first time. In cooperation with the company FALKE and Dr Manvi, who supervised Ms. Wissel's work, the yarn was used to produce a sock (see figure "FALKE sock with carbon dioxide filaments").

By reusing carbon dioxide from industrial waste as a raw material for textile and clothing products, the carbon dioxide balance can be improved and thus contributes directly to climate protection. The sponsorship prize of the Wilhelm-Lorch-Stiftung is endowed with 6,000 € for the specialist further training of Ms. Wissel.

Interdisciplinary training with development of a new type of measuring stand for the future-oriented research field "Smart Textiles

The development of textiles with additional digital functions, so-called "Smart Textiles", is considered a future-oriented field of research. In his project submission, ITA´s doctoral candidate Simon Kammler presented a concept for a lecture series on Smart Textiles at ITA and develops a new type of measuring stand for measuring the capacity and conductivity of fibres. The project is funded by the Wilhelm-Lorch-Stiftung with a prize money of 10,000 Euro.

Smart Textiles enable the textile to interact with the environment and the human user. Today they are therefore in demand in many areas of everyday life such as sport, health, living, life and mobility and offer completely new practical solutions. In combination with digital networked services, Smart Textiles promise support and innovation in almost all situations of daily life.

With the conception of a new lecture series, Mr. Simon Kammler is supporting ITA in its goal of providing the best possible training for young scientists. The focus is on imparting far-reaching interdisciplinary skills in order to master the challenges of current fields of research.

Background:

The Wilhelm-Lorch-Stiftung supports particularly talented young people from all areas of the textile industry. Its purpose is the promotion of subject-specific education and further education as well as the promotion of projects at universities, academic schools and vocational schools, which are characterised by the sustainable communication of innovative learning content in science and research. In total, thirteen sponsorship prizes were awarded in 2020. Due to the Corona crisis, the forum of TextilWirtschaft, which is normally the venue for the awards ceremony, unfortunately had to be cancelled in 2020.

Primary Vittorio Segramora of San Gerardo Hospital with a nurse wearing one of the 1,800 donated gowns (c) GB Network
Primary Vittorio Segramora of San Gerardo Hospital with a nurse wearing one of the 1,800 donated gowns
29.04.2020

Call to action of the fashion world

  • Diana, Giusy, Simona and Marina. The call to action of the fashion world was born from four women engaged in the field of sustainability. On the occasion of Fashion Revolution Week, we tell you their story and the results achieved

A task force of Italian textile companies active in our area supported the first call to action launched at the fashion world by four women who have always been involved in the field of sustainability. The appeal launched on March 19th by the green journalist Diana de Marsanich, Giusy Bettoni, founder and CEO of C.L.A.S.S.

  • Diana, Giusy, Simona and Marina. The call to action of the fashion world was born from four women engaged in the field of sustainability. On the occasion of Fashion Revolution Week, we tell you their story and the results achieved

A task force of Italian textile companies active in our area supported the first call to action launched at the fashion world by four women who have always been involved in the field of sustainability. The appeal launched on March 19th by the green journalist Diana de Marsanich, Giusy Bettoni, founder and CEO of C.L.A.S.S. (Creativity Lifestyle and Sustainable Synergy)the eco multi-platform hub specialized in integrating a new generation of eco values into fashion, products and companies, Simona Roveda, Editorial Director and Director of Institutional Communication of LifeGate and Marina Spadafora, Italian Country Coordinator of Fashion Revolution and currently collaborating with Luxury Fashion Brands to implement responsible strategies in their companies have luaunched a call-to-action project which has brought together textile companies to manufacture PPE garments for the medical staff working in San Gerardo Hospital in Monza, near Milan.

The companies that answered the call-to-action are: Filo d’Oro, Mantero, ROICA™ by Asahi Kasei, C.L.A.S.S. (Creativity Lifestyle and Sustainable Synergy) e Zerobarracento, Iluna Group, Lg Electronics, Jimmy Lion, Personal Genomics, Isamar Holyday Village, Marcolin Eyewear, Maglificio Ripa.

During the last weeks the 4 women collected about 1,800 non-drip cotton and non-woven TNT gowns for sanitary use, about 400 protective masks for multipurpose washable, bacteriostatic, breathable and water-repellent prevention, 1,000 washable cotton surgical caps, 150 complete protective googles eye masks, two microwave ovens for hospital departments to offer support to medical and healthcare personnel by helping them in the few breaks during the grueling shifts of this period, a supply of samples of cotton socks, 300 cotton masks + polyester outer layer, water-repellent and antibacterial, and free weekly stays made available to doctors, nurses, civil protection personnel and families with related children involved in the Covid-19 pandemic.

Source:

GB Network Marketing Communications Srl

 

Dr. Torsten Derr (c) SGL Carbon SE
28.04.2020

Designated CEO of SGL Carbon SE assumes position earlier

On February 10, 2020, the Supervisory Board of SGL Carbon SE appointed Dr. Torsten Derr as Chief Executive Officer of SGL Carbon SE for the duration of five years effective July 1, 2020. In agreement with his current employer, Dr. Derr will now take up his position as CEO of SGL Carbon one month earlier on June 1, 2020. The Supervisory Board very much welcomes this development in view of the challenges that these extraordinary times pose.  

Since 2016, Dr. Torsten Derr is holding the position of Managing Director of SALTIGO GmbH, a subsidiary of LANXESS AG. Following his master degree and attainment of his PhD in chemistry at the University of Bremen, Dr. Derr began his professional career 1997 at Bayer AG, and since 2003 at LANXESS AG, where he was Vice President for Plastic Intermediates, Head of the Business Units Material Protection Products and EPDM-Elastomers, as well as holding various other management functions, amongst others as Head of Commercial & Supply Chain Excellence & Chief Commercial Officer of LANXESS AG.

On February 10, 2020, the Supervisory Board of SGL Carbon SE appointed Dr. Torsten Derr as Chief Executive Officer of SGL Carbon SE for the duration of five years effective July 1, 2020. In agreement with his current employer, Dr. Derr will now take up his position as CEO of SGL Carbon one month earlier on June 1, 2020. The Supervisory Board very much welcomes this development in view of the challenges that these extraordinary times pose.  

Since 2016, Dr. Torsten Derr is holding the position of Managing Director of SALTIGO GmbH, a subsidiary of LANXESS AG. Following his master degree and attainment of his PhD in chemistry at the University of Bremen, Dr. Derr began his professional career 1997 at Bayer AG, and since 2003 at LANXESS AG, where he was Vice President for Plastic Intermediates, Head of the Business Units Material Protection Products and EPDM-Elastomers, as well as holding various other management functions, amongst others as Head of Commercial & Supply Chain Excellence & Chief Commercial Officer of LANXESS AG.

More information:
SGL Carbon SE Dr. Torsten Derr
Source:

SGL Carbon SE

(c) PFAFF Industriesysteme und Maschinen GmbH
03.04.2020

Andreas Tobisch new “Head of Sales” of the PFAFF Industriesysteme und Maschinen GmbH

Effective from April 1st, 2020 Andreas Tobisch takes over the position “Head of sales” of the PFAFF Industriesysteme und Maschinen GmbH. The 60-year-old assumes the responsibility for sales activities at the PFAFF location in Kaiserslautern/Germany.

Andreas Tobisch started his career at PFAFF in 1981, where he worked in sales at various locations in Germany. In the mid-1990s, he switched to an international sewing machine dealer as sales manager for almost 10 years before he started successfully his own business in the sewing machine industry together with a partner (both managing directors). At the end of 2014, PFAFF Industriesysteme und Maschinen GmbH was able to win him back for a position in the growth area of "welding technology", where he was most recently the responsible segment manager.

Effective from April 1st, 2020 Andreas Tobisch takes over the position “Head of sales” of the PFAFF Industriesysteme und Maschinen GmbH. The 60-year-old assumes the responsibility for sales activities at the PFAFF location in Kaiserslautern/Germany.

Andreas Tobisch started his career at PFAFF in 1981, where he worked in sales at various locations in Germany. In the mid-1990s, he switched to an international sewing machine dealer as sales manager for almost 10 years before he started successfully his own business in the sewing machine industry together with a partner (both managing directors). At the end of 2014, PFAFF Industriesysteme und Maschinen GmbH was able to win him back for a position in the growth area of "welding technology", where he was most recently the responsible segment manager.

Together with the management and his sales team, Andreas Tobisch will consistently and successfully implement the sales, product and marketing strategy of PFAFF Industriesysteme und Maschinen GmbH. One focus of his work is to expand and strengthen the sales activities of industrial sewing machines, welding machines and automatic sewing units from PFAFF INDUSTRIAL in Kaiserslautern/Germany.

More information:
Pfaff
Source:

PFAFF Industriesysteme und Maschinen GmbH

DyStar (c) DyStar
27.03.2020

DyStar responds to COVID-19

Amid the rapid spread of COVID-19 around the world, DyStar’s global operations continue to adapt to the development of the situation and to mitigate potential risks or impacts across the business. While the trajectory is unknown, DyStar is guided by recommendations from the World Health Organization and the local government authorities, to proactively address situations that could possibly affect our people and customers. This is to ensure that we have effective plans and standard procedures to minimize the disruption of our global operations.

Business Continuity Plan (BCP)
As a globally operating company, each of our operating sites, manufacturing plants, offices have a Business Continuity Plan (BCP) in place to sustain our operations and the supply chains we serve. The BCP, owned by our Business Continuity Management Team, provides clear guidance for all local operations, such as Administration, Customer Services, Finance, Logistics Services, Sales and Technical Support as well as Procurement, to enable all functions to continue operating effectively to serve our customers, distributors and agents.

Amid the rapid spread of COVID-19 around the world, DyStar’s global operations continue to adapt to the development of the situation and to mitigate potential risks or impacts across the business. While the trajectory is unknown, DyStar is guided by recommendations from the World Health Organization and the local government authorities, to proactively address situations that could possibly affect our people and customers. This is to ensure that we have effective plans and standard procedures to minimize the disruption of our global operations.

Business Continuity Plan (BCP)
As a globally operating company, each of our operating sites, manufacturing plants, offices have a Business Continuity Plan (BCP) in place to sustain our operations and the supply chains we serve. The BCP, owned by our Business Continuity Management Team, provides clear guidance for all local operations, such as Administration, Customer Services, Finance, Logistics Services, Sales and Technical Support as well as Procurement, to enable all functions to continue operating effectively to serve our customers, distributors and agents.

Emergency Response Plan (ERP)
DyStar’s manufacturing sites are also installed with an Emergency Response Procedure to cover all emergency circumstances, including the COVID-19 pandemic disease. The goal of the emergency response procedure is to mitigate the impact of such events on people and the environment, ensuring operational readiness of the site during an emergency.

As the world adjusts to the impact of the COVID-19 pandemic, DyStar will continue to monitor the situation very closely and will provide updates that adapt to the changing situation. We remain committed to provide our customers with excellent service and to work closely with all our partners throughout this difficult period.

More information:
Coronavirus DyStar
Source:

DyStar

Face Mask Production in Denim Expert Ltd (c) Denim Expert Ltd
Face Mask Production in Denim Expert Ltd
26.03.2020

Denim Expert Ltd are producing facing mask for safety issue

  • Bangladeshi supplier offers production capacity to produce face masks and PPE on a non-profit basis
  • Reaching out to global agencies to build partnerships to help tackle COVID-19 crisis
  • “Now is the time for our whole industry to stand together”

A leading Bangladeshi garment manufacturer is offering the manufacturing capacity of his world-class facility for the production of protective face masks and Personal Protective Equipment (PPE) on a non-profit basis to help tackle the COVID-19 global pandemic.

Denim Expert Limited Managing Director, Mostafiz Uddin, has reached out to the global community including brands & retailers, governments, embassies, donors, development agencies, global apparel associations and bodies in these unprecedented times.

Mr. Uddin is offering the capacity, skills and production expertise of his factory and wants to develop partnerships to meet much-needed short-term demand for masks and PPE in the battle against COVID-19.

  • Bangladeshi supplier offers production capacity to produce face masks and PPE on a non-profit basis
  • Reaching out to global agencies to build partnerships to help tackle COVID-19 crisis
  • “Now is the time for our whole industry to stand together”

A leading Bangladeshi garment manufacturer is offering the manufacturing capacity of his world-class facility for the production of protective face masks and Personal Protective Equipment (PPE) on a non-profit basis to help tackle the COVID-19 global pandemic.

Denim Expert Limited Managing Director, Mostafiz Uddin, has reached out to the global community including brands & retailers, governments, embassies, donors, development agencies, global apparel associations and bodies in these unprecedented times.

Mr. Uddin is offering the capacity, skills and production expertise of his factory and wants to develop partnerships to meet much-needed short-term demand for masks and PPE in the battle against COVID-19.

Those willing to partner with him and wishing to utilize his production capacity would only be asked to provide fabrics and raw materials as well as meeting workers’ wages.

More information:
Denim Expert Ltd.
Source:

Denim Expert Ltd

Sherrod Brown (c) NCTO
25.03.2020

Brown pushing plan to address shortage of personal protective equipment

Brown Wrote to President Outlining Critical Steps White House can Take Now to Address Shortage of Personal Protective Equipment

 U.S. Sen. Sherrod Brown (D-OH) hosted a news conference call to discuss his plan for addressing the shortage of personal protective equipment (PPE) needed by healthcare workers on the frontline of keeping Americans healthy and safe during the coronavirus pandemic.

This weekend, Brown wrote to President Trump outlining several steps the Administration should take immediately to address the shortage and ramp up manufacturing of these critical medical supplies.

Brown Wrote to President Outlining Critical Steps White House can Take Now to Address Shortage of Personal Protective Equipment

 U.S. Sen. Sherrod Brown (D-OH) hosted a news conference call to discuss his plan for addressing the shortage of personal protective equipment (PPE) needed by healthcare workers on the frontline of keeping Americans healthy and safe during the coronavirus pandemic.

This weekend, Brown wrote to President Trump outlining several steps the Administration should take immediately to address the shortage and ramp up manufacturing of these critical medical supplies.

In his plan and in his letter to the President, Brown lists nine steps the Administration could take immediately, including:

  1. Designate a government official who can serve as a point person responsible for coordination the acquisition and development of PPE, medical devices, and other supplies necessary to fight the coronavirus pandemic. 
  2. Establish a PPE and medical device assessment and database to monitor the supply and anticipated needs for PPE, ventilators, diagnostic test kits, and other needed medical supplies to respond to the coronavirus pandemic. 
  3. Publish a list of PPE, medical device, and general medical supply needs to respond to the coronavirus pandemic. 
  4. Establish a hotline capable of handling significant call capacity that will provide U.S. producers centralized information about the results of the national assessment and the current need for PPE, devices, and other health care supplies. 
  5. Provide immediate funding to manufacturers to purchase equipment, retool machinery, hire additional workers, and cover any other expenses needed to increase production of PPE and necessary medical devices and supplies.
  6. Streamline contract and certification procedures to ensure production and delivery of materials are not delayed due to paperwork constraints.
  7. Provide critical protections for workers who are making PPE, medical devices, and necessary supplies to receive a waiver from any shelter-in-place requirements to allow workers to volunteer to go to work in these critical industries. 
  8. Provide purchase guarantees and delivery assistance of product to the communities and health care facilities that need the products most. 
  9. Support companies that have the capacity to sterilize reusable equipment to alleviate the existing PPE shortage. 

In his plan, Brown also pointed out important legislative actions that will help ramp up production of these critical supplies, including expanding the strategic national stockpile authority, substantially increasing Defense Production Act funding and strengthening domestic preferences.

More information:
NCTO Coronavirus United States
Source:

NCTO

Devan (c) Devan
25.03.2020

Devan offers antiviral solutions for textiles' professional workers

Textile innovator and specialty chemical producer Devan answers questions regarding anti-viral textile finish solutions following the growing spread of the COVID-19 outbreak.

Over the past few weeks, Devan has received a lot of questions regarding an antiviral solution for textiles against Sars-COV-2, the virus that causes COVID-19. “Not a big surprise since we put BI-OME AV forward 3 years ago. Testing has been done in cooperation with Institut Pasteur de Lille”, says Devan CEO Sven Ghyselinck. Devan studied enveloped viruses (e.g. H1N1, Corona-types, etc.) as well as naked viruses (e.g. Rotavirus). For both virus families, BI-OME AV showed strong to excellent activity in wet state.

Textile innovator and specialty chemical producer Devan answers questions regarding anti-viral textile finish solutions following the growing spread of the COVID-19 outbreak.

Over the past few weeks, Devan has received a lot of questions regarding an antiviral solution for textiles against Sars-COV-2, the virus that causes COVID-19. “Not a big surprise since we put BI-OME AV forward 3 years ago. Testing has been done in cooperation with Institut Pasteur de Lille”, says Devan CEO Sven Ghyselinck. Devan studied enveloped viruses (e.g. H1N1, Corona-types, etc.) as well as naked viruses (e.g. Rotavirus). For both virus families, BI-OME AV showed strong to excellent activity in wet state.

In the first instance, the company wants to focus on professionals who need to stay working such as policemen, logistics workers, shop employees, day-care workers, … A common complication of respiratory viral disease can be a secondary bacterial infection. Professionals could be helped with either an anti-bacterial on their facemask to reduce the chance for these secondary bacterial infections, for better hygiene and less odor build-up. On workwear, a combination of a virus spread reducing and antibacterial solution could help as these garments are typically used during long hours, are non-disposable and most likely will be washed at home.

Devan has solutions which withstand washing while keeping its performance. BI-OME as a liquid product is EU BPR, Turkish BPR and US EPA registered. Depending on the rash region, commercialising treated articles be subject to additional local registration procedures.

More information:
Devan Coronavirus
Source:

Devan

NCTO (c) NCTO
23.03.2020

Beverly Knits Inc. produces face masks for health care workers

Beverly Knits Inc. is proud to be involved in the effort led by Hanes and Parkdale to help support the fight against COVID-19. Working with a coalition of textile companies, we are ramping up production in the USA to provide face masks for health care workers on the frontlines. With the combined efforts of many small and medium-size companies, we are retooling our production lines to begin manufacturing immediately.

Beverly Knits is coordinating the production of up to 1.5 million masks produced domestically per week. Ron Sytz, CEO of Beverly Knits, said “It is an honor to be working with great American companies, united to supply critical resources to healthcare workers and first responders”.

Companies on the Beverly Knits team

  • Clover Knits
  • Contempora Knits
  • Carolina Cotton Works
  • Southfork Finishing
  • National Safety Apparel
  • A Lava & Sons
  • Wells Hosiery
  • Jomel Industries
  • LA Corp
  • Greenwood Mills

 

Beverly Knits Inc. is proud to be involved in the effort led by Hanes and Parkdale to help support the fight against COVID-19. Working with a coalition of textile companies, we are ramping up production in the USA to provide face masks for health care workers on the frontlines. With the combined efforts of many small and medium-size companies, we are retooling our production lines to begin manufacturing immediately.

Beverly Knits is coordinating the production of up to 1.5 million masks produced domestically per week. Ron Sytz, CEO of Beverly Knits, said “It is an honor to be working with great American companies, united to supply critical resources to healthcare workers and first responders”.

Companies on the Beverly Knits team

  • Clover Knits
  • Contempora Knits
  • Carolina Cotton Works
  • Southfork Finishing
  • National Safety Apparel
  • A Lava & Sons
  • Wells Hosiery
  • Jomel Industries
  • LA Corp
  • Greenwood Mills

 

More information:
Beverly Knits Inc. NCTO
Source:

NCTO

From left: Carlo Centonze, Dr. Thierry Pelet holding the first prototype of HeiQ Viroblock NPJ03 treated face masks (c) HeiQ
From left: Carlo Centonze, Dr. Thierry Pelet holding the first prototype of HeiQ Viroblock NPJ03 treated face masks
17.03.2020

HeiQ Viroblock NPJ03 antiviral textile technology tested effective against Coronavirus

HeiQ, winner of the Swiss Technology Award and Swiss Environmental Award, launches HeiQ Viroblock NPJ03, an antiviral and antimicrobial textile treatment that is tested effective against coronavirus.

Since its inception 15 years ago, HeiQ has forged a solid innovation track record helping brands improve textile products. Catalyzed to action by the global fight against Coronavirus, HeiQ launches HeiQ Viroblock NPJ03, an antiviral and antimicrobial textile treatment which is proven effective against human coronavirus (229E) in face mask testing, significantly enhancing the antiviral log reduction from 2.90 of untreated face masks to 4.48, over 99.99% reduction of virus infectivity. (Remarks: a log reduction of 2 is equivalent to 100 times the effectiveness).

Chinese protective masks producer Suzhou Bolisi is the lead adopter of HeiQ Viroblock NPJ03. Treated masks will be available on the market as early as this April. American legwear manufacturer Kayser-Roth is planning to add the technology to their new product, Ghluv hands protector, while Lufeng from China is evaluating the technology on other types of fabric used for garments.

HeiQ, winner of the Swiss Technology Award and Swiss Environmental Award, launches HeiQ Viroblock NPJ03, an antiviral and antimicrobial textile treatment that is tested effective against coronavirus.

Since its inception 15 years ago, HeiQ has forged a solid innovation track record helping brands improve textile products. Catalyzed to action by the global fight against Coronavirus, HeiQ launches HeiQ Viroblock NPJ03, an antiviral and antimicrobial textile treatment which is proven effective against human coronavirus (229E) in face mask testing, significantly enhancing the antiviral log reduction from 2.90 of untreated face masks to 4.48, over 99.99% reduction of virus infectivity. (Remarks: a log reduction of 2 is equivalent to 100 times the effectiveness).

Chinese protective masks producer Suzhou Bolisi is the lead adopter of HeiQ Viroblock NPJ03. Treated masks will be available on the market as early as this April. American legwear manufacturer Kayser-Roth is planning to add the technology to their new product, Ghluv hands protector, while Lufeng from China is evaluating the technology on other types of fabric used for garments.

HeiQ Viroblock NPJ03 is a unique combination of vesicle and silver technologies designed to inhibit the growth and persistence of bacteria and viruses. The HeiQ vesicle technology targets lipid- enveloped viruses, such as coronavirus, providing rapid virus deactivation, while the HeiQ silver technology inhibits the replication of both bacteria and viruses. HeiQ Viroblock NPJ03 can be applied to a wide spectrum of textile surfaces including face masks, air filters, medical gowns, curtains, drapes and more. HeiQ also has a range of highly wash-durable antimicrobial and odor control textile technologies, called HeiQ Pure, combining silver-based and bio-based materials for all fabric types.

More information:
HeiQ Coronavirus
Source:

HeiQ

NCTO (c) NCTO
12.03.2020

NCTO Supports Administration’s Proposals on Economic Stimulus in Coronavirus Response

Rejects Importer Attempts to Remove China 301 Tariffs on Finished Products

The National Council of Textile Organizations (NCTO), representing the full spectrum U.S. textiles from fiber through finished sewn products, issued a statement today welcoming the Trump administration’s proposals on an economic stimulus package to gird the economy against the impact of the coronavirus outbreak, but the organization urged officials to reject any attempts by importers to remove China 301 tariffs on finished products as part of any relief package.

As part of a Phase One deal with China, the administration reduced duties on finished apparel and textile products implemented on Sept.1 from 15 percent to 7.5 percent. Finished apparel, home furnishings and other made-up textile goods equate to 93.5 percent of U.S. imports from China in the sector; while fiber, yarn, and fabric imports from China only represent 6.5 percent, according to government data.

NCTO is a Washington, DC-based trade association that represents domestic textile manufacturers, including artificial and synthetic filament and fiber producers.

Rejects Importer Attempts to Remove China 301 Tariffs on Finished Products

The National Council of Textile Organizations (NCTO), representing the full spectrum U.S. textiles from fiber through finished sewn products, issued a statement today welcoming the Trump administration’s proposals on an economic stimulus package to gird the economy against the impact of the coronavirus outbreak, but the organization urged officials to reject any attempts by importers to remove China 301 tariffs on finished products as part of any relief package.

As part of a Phase One deal with China, the administration reduced duties on finished apparel and textile products implemented on Sept.1 from 15 percent to 7.5 percent. Finished apparel, home furnishings and other made-up textile goods equate to 93.5 percent of U.S. imports from China in the sector; while fiber, yarn, and fabric imports from China only represent 6.5 percent, according to government data.

NCTO is a Washington, DC-based trade association that represents domestic textile manufacturers, including artificial and synthetic filament and fiber producers.

  • U.S. employment in the textile supply chain was 594,147 in 2018.

  • The value of shipments for U.S. textiles and apparel was $76.8 billion in 2018.

  • U.S. exports of fiber, textiles and apparel were $30.1 billion in 2018.

  • Capital expenditures for textile and apparel production totaled $2.0 billion in 2017, the last year for which data is available.

 

More information:
NCTO
Source:

NCTO

Stephan Trubrich neuer Vice President Capital Markets bei Lenzing
Stephan Trubrich neuer Vice President Capital Markets bei Lenzing
10.03.2020

Stephan Trubrich new Vice President Capital Markets at Lenzing

Stephan Trubrich assumed the new role as Vice President Capital Markets, effective as at March 01, 2020. In his capacity, Trubrich will oversee the Lenzing Group’s capital markets activities, including Investor Relations and ESG (Environmental, Social & Governance) Reporting. He will report directly to Stefan Doboczky, Chief Executive Officer of the Lenzing Group.

Stephan Trubrich has more than 9 years of experience in the field of equity research with Kepler Cheuvreux, UniCredit and Deutsche Bank. For many years, he has been Austria’s top ranked equity analyst. Trubrich holds a Master’s Degree in Science in Accounting and Finance from Aston Business School, UK. He is also a CFA Charterholder.

Stephanie Kniep, Head of Investor Relations, will leave Lenzing, effective as of April 30, 2020 to pursue new endeavors.

Stephan Trubrich assumed the new role as Vice President Capital Markets, effective as at March 01, 2020. In his capacity, Trubrich will oversee the Lenzing Group’s capital markets activities, including Investor Relations and ESG (Environmental, Social & Governance) Reporting. He will report directly to Stefan Doboczky, Chief Executive Officer of the Lenzing Group.

Stephan Trubrich has more than 9 years of experience in the field of equity research with Kepler Cheuvreux, UniCredit and Deutsche Bank. For many years, he has been Austria’s top ranked equity analyst. Trubrich holds a Master’s Degree in Science in Accounting and Finance from Aston Business School, UK. He is also a CFA Charterholder.

Stephanie Kniep, Head of Investor Relations, will leave Lenzing, effective as of April 30, 2020 to pursue new endeavors.

More information:
Lenzing
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Lenzing AG

Stephan Sielaff and Christian Skilich appointed to the Management Board of the Lenzing Group
Stephan Sielaff and Christian Skilich appointed to the Management Board of the Lenzing Group
21.02.2020

Stephan Sielaff and Christian Skilich appointed to the Management Board of the Lenzing Group

Lenzing expands its Management Board, naming a new CTO and an additional Management Board member for “Pulp and Wood Raw Materials”

The Supervisory Board of Lenzing AG, the world’s leading producer of botanic cellulose fibers, has appointed two new members to the company’s Management Board. Stephan Sielaff will serve as the new Chief Technology Officer effective March 1, 2020, succeeding Heiko Arnold, who left the Lenzing Group in November 2019. At the same time, Lenzing’s highest management body led by Chairman Stefan Doboczky will be expanded to include a newly created Management Board position for “Pulp and Wood Raw Materials” and will thus consist of five members instead of four. Christian Skilich will assume the position of Member of the Management Board for Pulp and Wood Raw Materials as at June 1, 2020.

“In the coming years our focus will be on achieving the strategic target of strongly increasing our own supply of pulp in line with our corporate strategy sCore TEN. By creating this new division, the composition of the Management Board now also reflects this focus”, says Peter Edelmann, Chairman of the Supervisory Board of Lenzing AG.

Lenzing expands its Management Board, naming a new CTO and an additional Management Board member for “Pulp and Wood Raw Materials”

The Supervisory Board of Lenzing AG, the world’s leading producer of botanic cellulose fibers, has appointed two new members to the company’s Management Board. Stephan Sielaff will serve as the new Chief Technology Officer effective March 1, 2020, succeeding Heiko Arnold, who left the Lenzing Group in November 2019. At the same time, Lenzing’s highest management body led by Chairman Stefan Doboczky will be expanded to include a newly created Management Board position for “Pulp and Wood Raw Materials” and will thus consist of five members instead of four. Christian Skilich will assume the position of Member of the Management Board for Pulp and Wood Raw Materials as at June 1, 2020.

“In the coming years our focus will be on achieving the strategic target of strongly increasing our own supply of pulp in line with our corporate strategy sCore TEN. By creating this new division, the composition of the Management Board now also reflects this focus”, says Peter Edelmann, Chairman of the Supervisory Board of Lenzing AG.

Stephan Sielaff is a chemical engineer who gained experience in the chemical industry in the years 1993 to 2014, holding various management positions for Unilever and Symrise. Since 2014, he has worked for the Swiss specialty chemicals company Archroma, an important supplier of the textile and paper industry, as a Member of the Board of Directors and Chief Operating Officer (COO).He has been responsible for forming the integrated operational structure and the strategic development of the company.

Christian Skilich, who will assume management responsibility for the new Pulp and Wood Raw Materials Division in the Lenzing Group, boasts outstanding expertise in the field of paper and pulp technology. With a Master of Science in Paper Technology and Engineering & Economics, he first held various positions in the paper, packaging and glass industries. Since 2004, he has worked in a broad range of management areas on behalf of the internationally operating Mondi Group. Christian Skilich most recently served as Chief Operating Officer on Mondi’s Board of Directors, overseeing projects in the USA and Europe.

More information:
Lenzing AG
Source:

Lenzing AG

Joe Kline (c) Baldwin Technology
Joe Kline
12.02.2020

Baldwin Technology appoints Joe Kline as new President and CEO

     Experienced people-centric leader to strengthen product and service capabilities

The leadership team of Baldwin Technology Company Inc. has appointed Joe Kline as its new President and CEO, effective January 17, 2020. Baldwin is a leading global manufacturer of innovative process-automation technology for the printing, packaging and converting industries. Acting CEO Kyle Chapman will continue as Baldwin’s Chairman, and devote greater focus to BW Forsyth Partners’ rapidly expanding portfolio. In 2012, Forsyth acquired thenpublic Baldwin and took it private.

Prior to joining Baldwin, Kline served as the president of a division in Eaton’s electrical sector. In addition, his previous experience includes commercial leadership roles at Eaton, Duke Manufacturing and Emerson. He holds a bachelor’s degree in electrical engineering from Ohio University and a Master of Business Administration in international business from Saint Louis University.

     Experienced people-centric leader to strengthen product and service capabilities

The leadership team of Baldwin Technology Company Inc. has appointed Joe Kline as its new President and CEO, effective January 17, 2020. Baldwin is a leading global manufacturer of innovative process-automation technology for the printing, packaging and converting industries. Acting CEO Kyle Chapman will continue as Baldwin’s Chairman, and devote greater focus to BW Forsyth Partners’ rapidly expanding portfolio. In 2012, Forsyth acquired thenpublic Baldwin and took it private.

Prior to joining Baldwin, Kline served as the president of a division in Eaton’s electrical sector. In addition, his previous experience includes commercial leadership roles at Eaton, Duke Manufacturing and Emerson. He holds a bachelor’s degree in electrical engineering from Ohio University and a Master of Business Administration in international business from Saint Louis University.

Kline’s appointment follows the 2019 appointments of four Baldwin business segment presidents: Rich Bennett at AMS Spectral UV, Tomas Anderbjer at Baldwin Precision Applications, Vince Balistrieri at Baldwin Vision Systems, and Matt Shishikura at Baldwin Japan.

 

Source:

Baldwin Technology

Dr. Torsten Derr (c) SGL CARBON SE
Dr. Torsten Derr
10.02.2020

Dr. Torsten Derr to become new Chief Executive Officer of SGL Carbon SE

The Supervisory Board of SGL Carbon SE today appointed Dr. Torsten Derr as Chief Executive Officer of SGL Carbon SE for the duration of five years effective July 1, 2020. With this appointment, Dr. Derr is succeeding Dr. Jürgen Köhler, who resigned from his mandate as Chief Executive Officer of SGL Carbon SE effective August 31, 2019.  

Since 2016, Dr. Torsten Derr is holding the position of Managing Director of SALTIGO GmbH, a subsidiary of LANXESS AG. Following his master degree and attainment of his PhD in chemistry at the University of Bremen, Dr. Derr began his professional career 1997 at Bayer AG, and since 2003 at LANXESS AG, where he was Vice President for Plastic Intermediates, Head of the Business Units Material Protection Products and EDPM-Elastomers, as well as holding various other management functions, amongst others as Head of Commercial & Supply Chain Excellence & Chief Commercial Officer of LANXESS AG.

The Supervisory Board of SGL Carbon SE today appointed Dr. Torsten Derr as Chief Executive Officer of SGL Carbon SE for the duration of five years effective July 1, 2020. With this appointment, Dr. Derr is succeeding Dr. Jürgen Köhler, who resigned from his mandate as Chief Executive Officer of SGL Carbon SE effective August 31, 2019.  

Since 2016, Dr. Torsten Derr is holding the position of Managing Director of SALTIGO GmbH, a subsidiary of LANXESS AG. Following his master degree and attainment of his PhD in chemistry at the University of Bremen, Dr. Derr began his professional career 1997 at Bayer AG, and since 2003 at LANXESS AG, where he was Vice President for Plastic Intermediates, Head of the Business Units Material Protection Products and EDPM-Elastomers, as well as holding various other management functions, amongst others as Head of Commercial & Supply Chain Excellence & Chief Commercial Officer of LANXESS AG.

More information:
SGL Carbon
Source:

SGL CARBON SE

22.01.2020

Sateri Scores ‘A-‘ in CDP Climate Change Report 2019

Sateri has scored ‘A-‘ in CDP (formerly Carbon Disclosure Project) for Climate Change in 2019, placing it at Leadership band and the top 27% of companies in its sector, for implementing current best practices. And making Sateri World’s First Viscose Producer to Reach Leadership Band

This is the first time Sateri has participated in this annual voluntary reporting. It is also the first time that a viscose producer has reached Leadership band. Sateri attained an ‘A’ for more than half of the 11 categories that it was assessed for, including value chain engagement, Scope 1,2,3 emissions, and governance. Its ‘A-‘ overall score is higher than the ‘C’ average globally, in Asia, and in the Textiles and Fabric Goods sector; no companies in the same sector scored ‘A’.

Sateri has scored ‘A-‘ in CDP (formerly Carbon Disclosure Project) for Climate Change in 2019, placing it at Leadership band and the top 27% of companies in its sector, for implementing current best practices. And making Sateri World’s First Viscose Producer to Reach Leadership Band

This is the first time Sateri has participated in this annual voluntary reporting. It is also the first time that a viscose producer has reached Leadership band. Sateri attained an ‘A’ for more than half of the 11 categories that it was assessed for, including value chain engagement, Scope 1,2,3 emissions, and governance. Its ‘A-‘ overall score is higher than the ‘C’ average globally, in Asia, and in the Textiles and Fabric Goods sector; no companies in the same sector scored ‘A’.

Allen Zhang, President of Sateri, said, “We are very pleased to achieve such a commendable score on our first attempt at CDP reporting. It is a validation of our efforts and actions to combat climate change and our contribution towards decarbonising the textile industry. The CDP platform not only helps us measure and benchmark our sustainability performance against more than 8,400 companies globally, but also serves as a management tool for continuous improvement.”

Sateri has made great strides in the last year on emission reduction work. In June 2019, Sateri and the China National Textile and Apparel Council (CNTAC) jointly launched the EcoCosy® Climate Leadership Programme. The programme invites Sateri’s value chain partners to participate in the Climate Stewardship 2030 Initiative to set a decarbonisation pathway for the fashion industry to reduce the industry’s GHG emissions by 30% by 2030. Results of the first phase of the programme were published in the EcoCosy® Climate Leadership Whitepaper 2020, which was shared at COP25 in Madrid last year.

More information:
Sateri CDP
Source:

Omnicom Public Relations Group

DOMO Chemicals appoints Yves Bonte as CEO (c) DOMO Chemicals
DOMO Chemicals appoints Yves Bonte as CEO
21.01.2020

DOMO Chemicals appoints Yves Bonte as CEO

DOMO Chemicals, a global leading player in engineering nylon materials towards sustainable solutions, today announced its transition plan for the function of Chief Executive Officer. The Board of Directors of DOMO has appointed Yves Bonte to succeed current CEO Alex Segers during February 2020. Mr. Segers has held the CEO position at DOMO since the Company started its chemical activities in 1994 and will continue to play an important role in the transformation of Solvay’s European Performance Polyamide and DOMO into one company. Closing of the acquisition of Solvay’s European performance Polyamide Business by DOMO is expected to take place on January 31st.

Alex Segers commented, “I feel privileged to have been given the opportunity to work with the DOMO team over the past twenty-six years, which has really been an incredible journey. We are now entering the next level for the company by integrating very soon the European Performance Polyamides Business from Solvay. In Yves we have found the ideal person to pass the baton to. We look forward to a seamless transition.”

DOMO Chemicals, a global leading player in engineering nylon materials towards sustainable solutions, today announced its transition plan for the function of Chief Executive Officer. The Board of Directors of DOMO has appointed Yves Bonte to succeed current CEO Alex Segers during February 2020. Mr. Segers has held the CEO position at DOMO since the Company started its chemical activities in 1994 and will continue to play an important role in the transformation of Solvay’s European Performance Polyamide and DOMO into one company. Closing of the acquisition of Solvay’s European performance Polyamide Business by DOMO is expected to take place on January 31st.

Alex Segers commented, “I feel privileged to have been given the opportunity to work with the DOMO team over the past twenty-six years, which has really been an incredible journey. We are now entering the next level for the company by integrating very soon the European Performance Polyamides Business from Solvay. In Yves we have found the ideal person to pass the baton to. We look forward to a seamless transition.”

Gregory De Clerck, Managing Director of Domo Investment Group and Member of the Board of DOMO Chemicals commented, “I would personally like to thank Alex for his leadership in the successful growth and transformation of DOMO from an upstream nylon 6 specialist into a full integrated engineering materials company developing innovative and sustainable solutions in the Polyamide Industry. We are excited to welcome Yves Bonte to DOMO as the new CEO and Chairman of DOMO Chemicals. We believe he is the ideal person to lead the next chapter of the Company’s growth and transformation process. Alex will continue to significantly contribute to the success of new DOMO.”

Yves Bonte joins DOMO from Yara, the leading fertilizer company and a provider of environmental solutions where he held the role of Executive Vice President Industrial recently named New Business since January 2010, and was responsible for a business generating appr. 20% of Yara’s total revenue of 12.9 billion USD. Prior to Yara, he held a variety of business leadership, commercial and operations roles at Lyondell Basel and Exxon Chemicals. Since 2018 Yves is as Board Member of DOMO.

“I have a true passion for innovation and sustainability, and I am thrilled to join DOMO as its next CEO,” Yves Bonte commented. “The Company has established itself as a leader in sustainable polyamide based on its strong technology-driven product portfolio with a solid foundation to further build upon. I believe DOMO is uniquely positioned to support its customers’ manufacturing processes in a cost effective and sustainable manner. The recently announced long-term strategy and planned investment will position DOMO to reach new levels of growth and success.”

More information:
DOMO Chemicals
Source:

Marketing Solutions NV

Doug Edwards (c) EFI
Doug Edwards
09.01.2020

Doug Edwards Joins EFI as Chief Technology Officer

Electronics For Imaging, Inc. has named veteran print technology executive Dr. Douglas Edwards as its Chief Technology Officer (CTO). Edwards replaces longtime technology leader Ghilad Dziesietnik, who recently retired after nearly 25 years with EFI - the last 14 as CTO. Edwards, who assumes his new duties today, has had an extensive career as a senior print executive and R&D technologist. Immediately prior to this appointment, Edwards was CEO of Cambridge, England-based Xaar plc, a leading developer of inkjet print head technologies for industrial printing, and Chairman of Xaar 3D Ltd - the company's 3D printing joint venture with Stratasys Ltd.

Electronics For Imaging, Inc. has named veteran print technology executive Dr. Douglas Edwards as its Chief Technology Officer (CTO). Edwards replaces longtime technology leader Ghilad Dziesietnik, who recently retired after nearly 25 years with EFI - the last 14 as CTO. Edwards, who assumes his new duties today, has had an extensive career as a senior print executive and R&D technologist. Immediately prior to this appointment, Edwards was CEO of Cambridge, England-based Xaar plc, a leading developer of inkjet print head technologies for industrial printing, and Chairman of Xaar 3D Ltd - the company's 3D printing joint venture with Stratasys Ltd.

More information:
Electronics For Imaging
 TOPIC OF THE SEASON: Responsible Future (c) Premium Exhibitions GmbH
Alina Hahn, Marie Sandmann, Maren Wiebus, Damien Winpenny, Marie-Luise Patzelt
21.11.2019

TOPIC OF THE SEASON: Responsible Future

Sustainability is part of SEEK’s internal make-up and has always been part of the team and community experience. Over 80 sustainable brands make up the brand portfolio, including players like Veja, Dedicated and Kings of Indigo. Experts will be sharing their experiences on this market-defining topic as well, with a host of live podcasts, talks and panel discussions, and will be shaping SEEK’s programme of content.
 
BIG PLAYER: the new SEEK Culture

 
SEEK is Europe’s most successful trade show for pop, street and sneaker culture. This is where the key players meet, where the looks of tomorrow are showcased, modelled and retold, where classics are celebrated, authenticity rules the roost and where icons take their positions alongside shooting stars. SEEK is essential participation for anyone looking to curate a modern, youthful and relevant range.

The shift from a niche event to a large trade show is now complete with a new logo and campaign design. SEEK has emerged from its transformation to reveal that its content and visual look are as relevant as ever!  

Sustainability is part of SEEK’s internal make-up and has always been part of the team and community experience. Over 80 sustainable brands make up the brand portfolio, including players like Veja, Dedicated and Kings of Indigo. Experts will be sharing their experiences on this market-defining topic as well, with a host of live podcasts, talks and panel discussions, and will be shaping SEEK’s programme of content.
 
BIG PLAYER: the new SEEK Culture

 
SEEK is Europe’s most successful trade show for pop, street and sneaker culture. This is where the key players meet, where the looks of tomorrow are showcased, modelled and retold, where classics are celebrated, authenticity rules the roost and where icons take their positions alongside shooting stars. SEEK is essential participation for anyone looking to curate a modern, youthful and relevant range.

The shift from a niche event to a large trade show is now complete with a new logo and campaign design. SEEK has emerged from its transformation to reveal that its content and visual look are as relevant as ever!  

Together with creative agencies Karl Anders and Haebmau, the SEEK team has been working for weeks on the brand’s new branding. The result: a visual concept with a strong message.

“The handshake is the right imagery and commitment to our stance and that of the SEEK community.”

“SEEK stands for strength and business just as much as for communality and good vibes! ‘Get Along’ articulates a feeling of agreement, of moving forward and getting to grips with things. We all want to shape a positive future for our industry – as partners and by joining forces.”, explains Fashion Director Maren Wiebus.

CREATIVE CONNECTION: Karl Anders and Haebmau
 
The Hamburg-based agency Karl Anders, which was established by Claudia Fischer-Appelt and Lars Kreyenhagen, was commissioned to come up with the creative concept and design language for the logo and campaign.

“With the new look we are entering a new era for SEEK as a brand. Lots of brands have chosen a design using Helvetica in recent years,” says Claudia Fischer-Appelt, Creative Director at Karl Anders. “We are now signalling a clear shift in another direction. Confident, bold and independent. With the logo we are inviting the viewer to play with the linear layout in their head; we are breaking viewing habits, making a statement and revving things up a gear. SEEK, there it is.”
 
The artwork is the result of a process of in-depth debate with the SEEK brand that took place over several weeks both within the team and also with the support of lifestyle agency Haebmau. Workshops, research and analyses ultimately led to a new, strong brand identity. SEEK is focussed on both established and new players and stands for the WE.

“I have known SEEK since it was in its infancy, so to me it was always like a little brother of the large, successful PREMIUM. Quirky and different, always interesting but somehow not quite so imposing,” says Markus Bublitz, Executive Creative Director at Haebmau. “SEEK today is more grown-up, confident and sharper. Thanks to its position in the market, which it has conquered over the years, it no longer needs to please everyone but can afford to be controversial. This can offer space for new, creative ideas.”

SEEK is edgy, clean-cut and unpolished.

We are all about statement design, new classics, denim and sportswear. SEEK is the trade show event for the fashion community. SEEK knows who calls the shots; it boosts sales and is the place for the next generation of decision-makers to get together. Unlike all the others, SEEK is unconventional and the antidote to boring.

Source:

Premium Exhibitions GmbH