From the Sector

Die kürzlich ernannte neue Geschäftsführerin der britischen Luxusmarke Belstaff, Helen Wright, hat bestätigt, dass es ab Januar 2019 keinen Pelz mehr in den Kollektionen und Ladengeschäften der Marke geben wird. Das Unternehmen schließt sich damit einer stets wachsenden Liste britischer Marken und Designerinnen und Designern an, die Pelz aus ihrem Sortiment streichen. Die Entscheidung erfolgte außerdem auf die Veröffentlichung einer Umfrage von PETA UK zur Londoner Fashion Week. Dabei kam heraus, dass 94 Prozent der Marken in ihren Herbst/Winter-Kollektionen 2018 keinen Pelz nutzen werden.
 
„PETA bedankt sich bei der neuen Geschäftsführerin Helen Wright dafür, dass sie im Sinne der Tiere wie auch der Konsumentinnen und Konsumenten gehandelt und für Belstaff eine moderne, tierfreundliche Firmenpolitik gegen Pelz durchgesetzt hat“.
 
Worte wie „Ethik“ und „Nachhaltigkeit“ finden in der Modewelt mehr und mehr Anklang. Deshalb ist es nur allzu verständlich, dass Designer/-innen wie auch der Einzelhandel Tierfell immer häufiger ablehnen. Umweltbewusste Fashionistas auf der Suche nach dem Pelz-Look werden sich deshalb aus gutem Grund stets diesen Produkten zuwenden.

EUROBIKE, the world’s leading trade fair for the cycling industry, will include ROICA™ smart innovations into the race. Cycle retailers, brands and manufacturers will discover ROICA™ premium stretch that provides comfort and movement as it energizes.

ROICA™ will go the distance as they join this year’s EUROBIKE Academy line-up and host an interactive panel focused on sustainability as an added value for the cycling market. Whether an expert or newcomer, the must attend panel titled; What is Smart Innovation in the Biking Market? will be held on Monday, July 9th from 12:00-12:45 in Conference Center East, Room London. Moderated by Giusy Bettoni, CEO, C.L.A.S.S. (Creativity Lifestyle And Sustainable Synergy), a Milan based company generating global strategies and identifying new values essential for today’s knowledgeable conscious consumer. The panel will lead the way, as they share their expertise and discuss what they are doing to push the boundaries of innovation. They will highlight responsible dimensions and processes currently available. The all-star lineup includes:

Uwe Schmidt, Asahi Kasei’s ROICA™, Managing Director introduces cycle enthusiasts, brands, retailers and manufacturers to the world’s first premium sustainable stretch yarn: ROICA™ Eco-Smart and the ROICA™ Feel Good family dedicated to well-being.
 
Laura Gambarini, marketing and communication manager at M.I.T.I. S.p.A.: M.I.T.I. Since 1931, M.I.T.I. develops and creates premium and innovative stretch warp knitted fabrics for all the high performance sports. Cycling brands recognize M.I.T.I. as the market leader for the outstanding features of their innovative fabrics. Green soul is their ultimate creation, the first fully sustainable stretch warp knitted range of fabrics in the world, created with ROICA™ Eco-Smart family for the new generation sustainable performance garments.
 
Sven Koehler, Head of production Maloja Clothing GmbH: Maloja, an outdoor specialty brand with its roots in nature and wellbeing have developed new amazing biking sets constructed of M.I.T.I. SpA fabrics using certified yarns belonging to ROICA™ Eco-Smart family.
 
Sergio Alibrandi, Executive Marketing Director Sitip S.p.A.: SITIP creates high-tech innovative sports fabrics that are made in Italy and optimize the latest technology. Committed to smart innovation, learn how they developed their ground-breaking multi-panel thermal bib tights able to generate heat for riders that want to conquer cold winter training. Made from BeHOT fabric constructed with ROICA™ StretchEnergy™, the next level of well-being providing a new dimension to active performance.  The audience will learn how leading international cycling brand Santini is using BeHOT with ROICA™ on select products to generate additional heat – up to 2 degrees C as the cyclist moves their body, thanks to ground-breaking heat generating technology as certified by CeRism, Outdoor Sport Research Centre at Verona University.
 
Spearheading the premium stretch market, ROICA™ partners’ materials elevate new standards for high-tech performance that can enhance cycling products to compete responsibly. ROICA™ partners excite you as they show a fantastic range of stretch essentials for cycling clothing, gear, and apparel that offer solid performance perks. Most importantly, visit ROICA™ partners at EUROBIKE to learn about their ongoing commitment to responsible innovation and creativity.

• Fibres for automotive composites, technical textiles, hygiene and medical nonwovens
• UltraLink fibres offer sustainable system cost reduction solutions to the automotive industry
• Meralux offers improved liquid management for a dry feeling
• Stand 2034, ANEX 2018, 6-8 June, Tokyo Big Sight, Japan

Beaulieu Fibres International, the leading European polyolefin fibre supplier, marks its Asia Nonwovens Exhibition and Conference (ANEX) debut with unique products and capabilities to support innovation at a local level within the automotive and hygiene segments.

At Stand 2034, Beaulieu Fibres International demonstrates its commitment to the global market growth for automotive composites and technical textiles, as interest increases in adopting lightweight materials to reduce vehicle weight and fuel efficiency.

The company will present UltraLink bonding fibres that improve the mechanical, thermal and functional properties of the final part, allowing customers to meet OEM specific standards in a more sustainable way. They are available in both MONO and BICO technology – a first for the composites industry.

Jefrem Jennard, Global Sales Director – Industrial Fibres, comments: “Beaulieu Fibres International developed UltraLink fibres over the past two years to provide an answer to the automotive industry’s continuous strive for lower weight, lower emission, lower cost and better properties. They are being introduced in new global automotive programmes with SOP 2019-2021. We are delighted to introduce them to the Asian market at ANEX.”

At ANEX 2018, Beaulieu Fibres International also presents its platform of unique Meralux fibres offering significant improvements to the dryness of nonwoven for hygiene and medical applications. The BICO fibre has a special cross section, which enables it to provide bulk, opacity and enhanced fluid management compared to standard round fibres to nonwoven constructions. As a result, a dry feeling is achieved for the final nonwoven.

Petra Bohle-Stricker, Global Sales Director – Hygiene Fibres, comments: “As Asia Pacific heads towards becoming the largest regional tissue and hygiene market by the end of 2025  , nonwovens producers can already take advantage of the benefits of Meralux to launch new and innovative products that will grab the attention of global and local manufacturers. Visitors to our ANEX booth can experience Meralux fibres first-hand in nonwoven samples.”

Since Meralux was first launched in April 2017, the portfolio has expanded to include Meralux T and Meralux Soft. Beaulieu Fibres International is currently expanding its production programme with polyester-core (PET) BICO. In addition a pilot line for new developments is under construction. Both are expected to come on stream in 2018.

European cybersecurity company Nixu announced that it has signed a contract for cybersecurity cooperation with its long-term, globally operating industrial client. The ongoing contract now signed between the parties has an estimated total value of 3,9 million euros during three years.

The contract includes a large selection of Nixu’s holistic cybersecurity services. A new area in the contract is the development of continuous cybersecurity monitoring of Industrial IoT environment. The monitoring also covers the client’s traditional IT systems.

Petri Kairinen, CEO of Nixu: “I am pleased that our cooperation continues to grow; it is our strategic goal to provide reliable and comprehensive cybersecurity partnership to our customers. The services we deliver also relate to one of our main focus areas, industrial IoT. The significance of industrial IoT will only grow with the further digitalization of society and business. Nixu is excited to be involved in building cybersecurity for the Internet of Things together with our clients and enabling new business opportunities in the future."

Mostafiz Uddin, Managing director, Denim Expert Ltd., founder and CEO, Bangladesh Apparel Exchange spoke at the Copenhagen Fashion Summit 2018 during a panel on Tuesday the 15th of May 2018 about the Transparency in the supply chain.

This makes him the first Bangladeshi garment manufacturer to participate as a panel speaker at a CFS ever. His speech revolved around the apparel industry in his home country of Bangladesh and how his vision influences the way his company manufactures.
The panel was visited by over 1300 top profile participants, including her Highness the Crown Princes of Denmark. It was opened by CEO Leslie Johnson of the C&A Foundation.

Mostafiz Uddin said after the panel: “I am thankful to the CFS organisers for giving me such a great opportunity and honour, to my country to share the true story of Bangladesh and our apparel industry.”
About Mostafiz Uddin: Mostafiz Uddin is managing director of Denim Expert Ltd., an environmentally sustainable and socially responsible compliant garment manufacturing plant in Chittagong, Bangladesh. A visionary entrepreneur in the development of sustainable apparel systems, Uddin is personally driven by social and environmental ethics and is recognised as a game changer through his introduction of sustainable practices, innovation and fashion disruption, which he sees as key to the future of the Bangladesh apparel industry.
Uddin founded the Bangladesh Apparel Exchange (BAE) to promote sustainable practices within the Bangladesh apparel industry and to improve the country’s image via various initiatives under the banner of BAE, including the Sustainable Apparel Forum, the Bangladesh Fashionology Summit and Bangladesh Denim Expo. Through these endeavours he strives to promote the advancement of sustainable practices, including environmentally sound production methods, full transparency, innovation, circularity and technology.

About the Copenhagen Fashion Summit: The sixth edition of the Summit also boasted 75 high-level speakers, including sustainability thought leader David Roberts of Singularity University; EU Commissioner for Competition Margrethe Vestager; COO Eric Sprunk of NIKE; CEO Spencer Fung of Li & Fung; Vogue US fashion director Tonne Goodman; sustainability pioneer Dame Ellen MacArthur; models and entrepreneurs Lily Cole and Edie Campbell, the founders of Highsnobiety, Vestiaire Collective, Fashion Revolution, and many more. The hosts were Amber Valletta, actress, model and entrepreneur, and Tim Blanks, editor-at-large of The Business of Fashion.

Wrapping up two days of intense leadership roundtables, conversations and business meetings was a panel discussion featuring the Strategic Partners of Global Fashion Agenda: Kering, H&M, Target, Li & Fung and Sustainable Apparel Coalition, who took the stage to address why sustainability should be a leadership priority and to discuss some of the recommendations from the Pulse of the Fashion Industry 2018 report, released the week prior to the Summit.

Intertextile Shanghai Home Textiles 2018 cooperates with the international trendsetter NellyRodiTM Agency again in offering the latest trend forecast to the home textile industry. Integrating different knowledge, inspirations and visions of trend evolution among the experts in the trend committee, three themes namely Caring Future, Crazy Future and Emo Future are established.
As the leading home textile trade fair in Asia, participants can always expect to see the latest items and discover the forthcoming market direction. To fulfil this, more than 1,000 suppliers from China and across the world will showcase a wide variety of products covering the whole spectrum of home furnishing, while the trend forecast, which is introduced during the show, provides both exhibitors and buyers with insight and guidance to stay ahead of the market.

This year, the show works together with the experienced international forecasting firm the NellyRodiTM Agency to form a trend committee consisting of different fields of expertise in order to gain the latest comprehension of international lifestyle forecasts. They have picked ‘FUTURE’ as the keyword of the season and three themes have been developed to illustrate this keyword.

• Caring Future: Now greener, more moral and socially oriented, creation draws from alternative imaginations to protect natural and cultural resources. It pulls inspiration from new eco-gestures and good altruist sense with a new credo – take care of nature and man
• Crazy Future: It plays on whimsical surrealism and petulance, the master of light-hearted insouciance. It plants a seed of madness in creation. Gaiety and fantasy amuse rational souls and titillate a taste for risk
• Emo Future: The need to console our cherished earth revives the emotion its immemorial beauty inspires. New nostalgia for the origin of things reconnects us to the essential. Neo-mysticism consecrates the elements and celebrates spiritual, benevolent nature. It inspires the perpetuation of the Traditions and rituals our ancestors practiced, in all their wisdom and humanism, to glorify nature 

These three themes will be demonstrated and discussed throughout the four-day fair in a series of events, while exhibitors’ products that resonate with the themes will be displayed in the Trend Area. Trend Forum tours will also take place, allowing show attendants to learn and discuss with designers and trend experts about the lifestyle trends.

Committee members with distinct specialties
The committee has contributed their expertise on retail experience, contract markets and new technologies, together with the sociological insights from an international consumer study in developing the themes. The following is an overview of the committee members.

• Mr Vincent Grégoire (France): Creative Director of NellyRodiTM Agency. Studied both interior and industrial design at the École Camondo in Paris, has been the artistic director and designer of exclusive products for the decorator Agnès Comar
• Mr Sun Yun (China): Partner and Design Director of Hangzhou Interior Architecture Design, founder of fashion brand HYSSOP Cornerstone
• Mrs Béatrice Brandt (France): Graduated from the Aix-en-Provence Graduate School of Management in Management Sciences with a major in marketing, 20 years of experience in marketing and innovation, now works as the CEO at Le Jacquard Français
• Mrs Hélène Pasteur (France): Purchasing Manager of Homeware/Leisure, Les Galeries Lafayette/BHV. Graduated from business school, entered Galeries Lafayette’s buying office in 1986 for the beauty, children’s wear, menswear, and accessory markets, managed the project that transformed BHV into BHV MARAIS from 2011 to 2014, now returns to the homeware department

More details of the trend programme will be released closer to the fair. The show will be held from 27 – 30 August at the National Exhibition and Convention Center in Shanghai

• Additives, pigments and masterbatches for transportation, packaging, textiles & fibers
• Support to “future-proof” medical applications
• Contributing towards more sustainable engineering plastics

Clariant, a world leader in specialty chemicals, turns the spotlight on its increasing on-the-ground support and innovation focus for North America’s four key plastics application segments at NPE 2018 Booth S18155.

Clariant is pushing forward with plans for growth in the region by advancing R&D competencies, and increasing its manufacturing footprint and technical capabilities across its 50+ sites, 3 R&D and 6 technical innovation centers. Clariant’s innovations for the plastics industry include advanced additives, masterbatches and pigments which support the packaging sector in engaging consumers via differentiated, convenient solutions. At NPE, it will also highlight solutions for enhancing and protecting healthcare products, as well as its contribution to stronger and colorful textiles and fibers for everything from e-mobility to industrial applications.

Deepak Parikh, president of region North America, Clariant comments: “Clariant’s product innovation for the US and wider North American plastics industry embraces the region’s fastest growing end-use areas of automotive and construction. It also addresses the impact of trends driven by changing consumer lifestyle preferences and market regulations on other important segments such as packaging and healthcare.”

Transportation
Clariant brings color and protection to support the increasing use of engineering plastics and high temperture resins in automotive interiors, exteriors and under-the-hood. Halogen-free Exolit® OP 1400 provides outstanding flame retardancy to polyamide parts, enhances safety with UL 94 V0 performance down to 0.4 mm and enables the molding of complex parts with no mold deposits and blooming. Exolit OP 1400 has been awarded the Clariant EcoTain®label for outstanding sustainability and performance. At the same time, Clariant offers low-halogen controlled high-performance PV Fast® pigmentswith excellent migration and weather fastness properties to meet the high requirements of today’s transportation and automotive industry. Easy processing Renol® compounds and masterbatches for engineering and high temperature resins provide heat and light stability, and flame retardancy, while maintaining critical flow properties in parts like SMT connectors. Importantly, they are available as small lots which enables customers to purchase only what they require and contribute to a reduction in their carbon footprint.

Packaging
As US packaging manufacturers explore more consumer-friendly, lighterweight and appealing solutions, Clariant is on hand to support their functionality, sustainability-related and color desires. Clariant Pigments has an innovative cooperation with Konica Minolta and matchmycolor to enable fast, precise and efficient color matching of HDPE products, using select organic PV Fast and Graphtol® pigments that comply with FDA regulations. The ColorWorks®center in Chicago is dedicated to US brand managers and designers with teams of color design experts to create color formulations faster than ever before for bottles, caps, closures and films.

According to market reports, plastic pouches are gaining share from traditional pack types in packaged food and are mainstream in home care. To support smoother and more environmentally-compatible processing especially for film applications, Clariant offers an FDA-compliant, vegetable-based powder amide wax, Licolub® FA 1, which acts as a slip and anti-block agent. It is suitable for polyolefins and PVC.

Textiles & Fiber
At NPE 2018, Clariant puts the focus on strong and colorful textiles, carpets and industrial fibers. New AddWorks® TFB 117 offers a number of benefits to help stabilize and smoothen fiber production processes, protect color, and improve heat stability and mechanical properties of fibers. AddWorks TFB 117 ensures smooth spinnability with less filaments breakage, even at low processing temperatures and at high speed spinning up to 5,500 m/min. Clariant also offers a broad range of colorants for polypropylene, polyester, polyamide and acrylic fibers, featuring migration fastness, chemical stability, light- and weather-fastness.

Healthcare
Clariant supports risk control and regulatory compliance for medical polymer and pharmaceutical packaging solutions. Its Mevopur® color and performance masterbatches and compounds include a USP Class 6 line of compliant products and multiple global ISO, 87, 88, and 661.1 certifications ahead of the market deadline. Clariant also offers selected FDA-compliant organic pigments and polymer soluble dyes that meet purity migration fastness as well as toxicological properties for medical devices and pharmaceutical packaging.

Exhibitors from eight countries have already confirmed to participate in the fair’s European Zone. They join an expected 500-plus total exhibitors from around the world. The 2018 edition of this biennial fair takes place from 4 – 6 September in halls N1 – N3 of the Shanghai New International Expo Centre.

While China retains its edge in terms of technical textiles and nonwovens production capabilities, in the eyes of Chinese buyers, European suppliers are still the leaders when it comes to technology and innovation. This was widely reported by European exhibitors at the previous edition in 2016 of Asia’s leading biennial trade event for the industry: Cinte Techtextil China.

“In the Chinese market, buyers want good quality products, so overseas companies, and products with recognised quality certifications, have a lot of potential,” Ms Ping Chen, General Manager of IBENA Shanghai Technical Textiles commented. “As a leading German company in the industry, our products are welcomed by many buyers at this fair. It is also important to be in the German Pavilion as this signals to buyers that we have quality products, and it attracts more attention.” Swiss firm Sanitized AG had the same experience. “As a Swiss company in the European Zone I believe it’s an advantage, as some local buyers have more confidence towards imported products,” Mr Steven Liu, Sales Manager said.

Other exhibitors commented on the long-term trends in the Chinese market. “There’s a definite shift to more high-quality machinery in China that isn’t affected by what’s happening in the overall economy. Moreover, there are opportunities for overseas suppliers as there is still a gap between us and what Chinese companies produce,” Dr Joachim Binnig, Vice President, Head of Development & Technology, Autefa Solutions Germany GmbH explained.

Mr Roger Zhang, Sales Manager for German firm J.H. Ziegler Nonwovens and New Materials commented: “Our products are mainly for high-end Chinese customers, such as BMW and Audi. The Chinese market has gradually matured, but the production capability for high-performance products which are energy efficient and eco-friendly is still developing, so there is a lot of space for overseas brands to develop here.”

European Zone highlights
This year’s European Zone will feature around 30 exhibitors from eight countries, including Austria, Belgium, the Czech Republic, France, Italy, the Netherlands, Sweden, Switzerland and the UK, while further exhibitors can be found in national pavilions from Belgium, the Czech Republic, Germany and Italy. Some of the exhibitor highlights in the European Zone include:

• Arkema (France): with brands including PMMA Altuglas, Rilsan, Pebax, Kynar PVDF and Bostik, they will present polymer resin for fibres and yarns, which apply to a wide range of applications, at the fair.
• Dakota Coating (Belgium): specialists in thermoplastic and thermosetting adhesives, their polymer products, based on polyethylene, polyolefin or mixtures, ethylene vinyl acetates, co-polyamides, polyurethanes and co-polyesters, are suitable for automotive, building, heat transfer and sound insulation uses.
• Lenzing Plastics (Austria): a new exhibitor at the fair, they are a leading manufacturer of polyolefin and fluoropolymer products, such as Thermoplast and PTFE products. One of their core competencies lies in the monoaxial stretching of films and filaments, and they offer special solutions in the fields of construction & insulation, medicine & hygiene, packaging and cables, as well as automotive and technical textiles. They will highlight their PROFILEN® PTFE product at the fair, and with its extreme durability and very smooth surface, it is highly valued in many niche applications in the technical and medical sectors.
• Protechnic (France): leading manufacturers of hot-melt adhesives and plastic printed films, they will showcase hot melt thermo-adhesive nets, webs and films at the fair.
• Trelleborg Coated Systems (Italy): another new exhibitor this edition, they produce high-performance, engineered coated fabrics. They offer a wide variety of substrates – from Kevlar® to silk – with a choice of weaving methods.

As the leading home textiles trade event in Asia, Intertextile Shanghai Home Textiles is renowned for its size and also the variety of products offered by its exhibitors from China and around the world.

The show will be held from 27 – 30 August in the National Exhibition and Convention Center in Shanghai. It will cover six halls, accommodating over 1,000 suppliers from around 30 countries and regions.
To satisfy buyers from different regions with varied sourcing needs, the show will feature a wide variety of home textile products ranging from bedding, bath, table & kitchen, curtains & upholstery and textile designs & technology to editors, whole home, sun protection, wallcoverings and carpets & rugs.

“The products on offer are of various quality and price levels that visitors can discover both premium brands presented by editors and a massive amount of medium-end products at the show,” said Ms Wendy Wen, Senior General Manager of Messe Frankfurt (HK) Ltd.

Intertextile Shanghai Home Textiles serves as an ideal platform for suppliers to introduce new products to the market as a large number of visitors including import & export corporations, wholesalers, distributors, chain stores and home product manufacturers are attracted.

EUROART and JAB ANSTOETZ are two of the returning editors who are ready to demonstrate their latest collections.
“We are an integrated company based in Beijing which presents both imported decorative fabrics and wallpaper as well as self-owned fabric brands. Buyers can expect to discover advanced jacquard, embroidery, silk and printing techniques from the brands LIZZO and ROMO at our booth,” Mr Frank Lu, General Manager of EUROART said.

Furthermore, the world-known fabrics design company, JAB ANSTOETZ, will also take advantage of the show to present their new outdoor fabrics.
“Our ‘AROUND THE WORLD’ collection possesses high colour stability, mould-resistance and easy-care features. We will also introduce our advanced FibreGuard fabrics which prevent dirt and meet OEKO-TEX® standards,” Mr William Lin from JAB ANSTOETZ said.

Bedding products are another highlight of the show. Returning exhibitor Advansa will display their new fibre formula SUPRELLE™ 95 which is a combination of enhanced sleep comfort and ease of care. And the established French brand TODAY will make their debut at the fair to promote their full range of fashionable bedding items.

Diverse suppliers confirm participation offering all kinds of quality products. Apart from the editors and whole-home exhibitors, worldwide suppliers specialising in different products can be found in the show.

They include:

• Curtains & upholstery: quality brands such as AICO, Ateja, Culp Fabrics, D’Décor, Elastron, Enzo Degli Angiuoni, Harmel Home, Huatex, Sangwontex and more
• Bedding, bath and kitchen: domestic and overseas brands will showcase an extensive range of products for everyday domestic life including comforters, pillows, mattress toppers, bed linen, bathrobes, towels, table napkins and more. Exhibitors will offer insights about utilising various products to display the whole home concept
• Textile design: featuring worldwide original textile design studios. Visitors can discover distinct styles of design from both Asian and European studios
• Carpets & rugs: carpet exhibitors from Afghanistan, India, Pakistan, Turkey and other countries
• Digital printing & technics: showcasing the latest digital printing technology, and cutting, sewing and other home textile equipment technics. In view of the good result in 2017, the show will continue to cooperate with industry media to organise professional seminars introducing some latest technique and new applications in the home textile industry

• Clean Green Certified Companies Commemorate Earth Day 2018

U.S. Clean Green certified laundries are marking Earth Day 2018 (April 22) by commending the 250,000+ businesses across the nation that use such certified operations for linen, uniform and facility services.

Selecting a Clean Green certified company reflects concern for maximizing sustainability in a business supply chain. Private- and public-sector organizations who choose such a provider are learning that how their reusable textiles are supplied, laundered and maintained is a factor in their environmental impact.
Clean Green operations use a third party (TRSA) to verify their conservation practices and quantify their compliance with water and energy use thresholds.

Laundered, reusable linens, uniforms, towels, mats and other products provided by the linen, uniform and facility services industry to enhance businesses’ image and provide clean, safe environments for their employees and patrons. Most Americans benefit from the industry at least once per week, either at work or by patronizing restaurants, healthcare facilities, hotels and other retail and service establishments.

Nearly 50 of the industry’s companies are Clean Green certified, serving business customers from more than 150 locations combined nationwide. These launderers work with customers to connect the certification to their efforts to minimize their carbon footprint. Certified operators report to TRSA that customers and prospects ask them about green laundry initiatives. These include environmentally friendly wash chemistry, water reuse and recycling, recapturing heat from hot water headed down the drain and operating efficient delivery routes.

“They are far more likely to inquire about the sum of environmentally friendly practices as opposed to the parts,” observes TRSA President and CEO Joseph Ricci of the industry’s customers. Many document their justification of purchase decisions, though, such as government agencies that profile the winners of contract bids. “Clean Green companies bidding for their work mention the certification in their sales promotion and these profiles reflect it.”

Linen and uniform services conserve water and energy best by using high-capacity, high-efficiency equipment, he pointed out, controlling expenses and thereby aiding efforts to keep service pricing under control. “It is the perfect sustainable business model. Business interests and environmental concerns align. Improving efficiencies reduces costs and reduces the impact on the environment,” Ricci says.

Based on the U.S. Census of the industry’s sales and a TRSA survey of member financial data, the association estimates that nearly 3 million businesses use the industry’s services. Clean Green companies are challenged to capture more of these industry customers. Their collective Earth Day 2018 campaign gives them an opportunity to highlight the extent to which their individual efficiencies have contributed to a nationwide movement. Publicizing their own gains around Earth Day can better qualify and quantify their environmental virtues to encourage detailed comparison with competitors’ efficiencies, Ricci noted.