From the Sector

On 21st October the Managing Director of Officina+39 Andrea Venier has joined a panel discussion in the prestigious arena of the Kingpins24 Digital Show. He contributed to the discussion with his and Officina+39’s point of view on “Water Conservation”, together with Emrah Özkorkmaz from Bregla and Taimur Malik from Stylers International, with Edward Hertzman from Sourcing Journal & Rivet as moderator.

Water crisis remains one of the top issues for humanity and 90% of the world's natural disasters are related to water. Officina+39 has been working hard to rethink the way water is used throughout the denim processes: Andrea's contribution emphasized the company’s practical and consolidated experience in this field, as in recent years their main objective has been to drastically reduce water use in line with UN SDG6.

Andrea pointed out how “fashion industry is still currently deeply rooted in a linear approach: make, use, dispose.” Accordingly to Andrea and Officina+39, the fashion world is becoming aware of this reality and is trying to reinvent itself in order to decrease the use of this precious resource and its negative impacts but there is still work to do in order to redesign a better sustainable model, where circularity should represent the new sustainability: circularity not only when it comes to the materials, but also to water.

In the textile industry water is used as the vehicle for colors and chemical auxiliaries but luckily today many technologies aim at significantly reducing water consumption. Officina+39 is really focused on this target: Andrea explained that “Officina+39 has developed the AQUALESS MISSION, a process suitable for conventional machines that leads to a 75% reduction of the water typically used in denim and garment laundry processes, using a waterless technology and saving costs for producers.”

Despite the start-up cost of investing in the development of sustainable technologies may discourage some in the industry, it is about time to realize that these actions cannot be delayed and that we will increasingly hear about water scarcity, water stress and water risk.

Andrea stated: “It is necessary to develop water management strategies and systems in any company: today there is ISO 14000 related to environmental management, but I believe that governments, brands and related organisations should think about an ISO related just to water management. In this way, every company can understand how much value can be generated in the medium-term and how much money could be saved by investing in this kind of technologies. To create new standards related to water management, we must change the approach.”

• From C.L.A.S.S. ICON 2021 to Special Project at WHITE Milan, the streetstyle Portuguese brand shows urban outfits for everyday heroes fighting for the environment, with a holistic approach to sustainability

After being rewarded with the 2021 C.L.A.S.S. Icon Award, the Portuguese brand Duarte is ready to present its Spring/Summer 2022 collection developed with C.L.A.S.S. ecohub support. The streetwear designer Ana Duarte has worked in close contact with the Milanese hub in order to create a 40 pieces collection where the approach to materials, suppliers, new business models and communication could include and support a holistic view of the sustainable values aligned with style, performances, look and touch and Duarte identity.

The inspiration behind the collection is the superhero Tadao - Ana Duarte’s dog, an English Cocker Spaniel - which is the World Keeper fighting against the environmental issues mankind has generated. Like a protector of sustainability, it battles modern monsters as Smog Man, Fire Man, Deforestation Man and Wave man, who respectively represent the issues of air pollution, climate change, forest destruction and water overconsumption. A very simple, direct and engaging way of talking about hot topics and simple, direct solutions.

The collection is made of 20 outfits, mainly unisex apart from some of them typically feminine as the crop tops. Hints of bright red and mustard yellow are alternated with denim, grey and pale azure tones, blending in with the colorful prints. Accents of black - used in inserts or as piping - seem to emphasize the outline of the garments. The different textures of the materials create a sense of movement, further enhanced by the unique patterns. All the garments’ prints are exclusively designed by the designer, following each collection inspiration: this time, they recall urban landscapes and the appeal of big metropolis, with Tadao as protagonist in prints, patches and ankle socks.

Among the most representative Duarte outfits we find:

• A matching sweater with trousers made of Newlife™, a yarn 100% made In Italy coming only from post- consumer, traceable plastic bottles.
• A unisex oversized bomber is crafted from Newlife™, lined with precious 100% Bemberg™ by Asahi Kasei fabric by Gianni Crespi Foderami and matched with printed neoprene hoodie and shorts.
• Long-panelled unisex coat and trousers made with ReLAST® denim by Candiani, a responsible textile featuring a premium recycled stretch yarn, ROICA™ by Asahi Kasei. The coat is lined with a fabric by Gianni Crespi Foderami in 100% Bemberg™ by Asahi Kasei, a new generation material made from the smart-tech transformation of cotton linter.
• The same sustainable stretch yarn is implied in the responsible tulle by Iluna Group, and featured in a shorts and top women’s ensemble, paired with a neoprene printed bomber. The tulle is skillfully matched with 100% Tencel™ back in the loop fabric by Maeba International underneath it.

Ana Duarte is part of a new generation of designers with a new approach to sourcing and production: her research goes into different kind of business models to fit her responsible innovation and style needs at the same time. That’s why in her collection we can find amazing and unique combination of organic, recycled, Back in The Loop, innovative materials that are the right choice for the look&touch and the performance she’s looking for. The result is cool yet respecting people and the environment in full traceability thanks to certified and sometimes even circular solutions. Working with components from various sources and business models requires a certain expertise and a particular sensibility we find in Ana Duarte’s design solutions and in her responsible interpretation of streetwear.

Denim ingredient brand ISKO™ announces R-TWO™50+. Part of Responsible Innovation™, R-TWO™50+ creates high-quality denim that is less harmful to the natural world.

R-TWO™50+ reduces carbon emissions by as much as 45% and water usage by as much as 65%. An exclusive yarn spinning technology, patented by ISKO, uses a minimum of 50% recycled materials to reduce reliance on natural resources.

The fabrics are stronger and more durable, and have a good shape recovery, a soft cotton hand feel and dry up to 20% more quickly.
R-TWO50+ fabrics also have the Global Recycled Standard (GRS) certification, which provides standardised verification for recycled materials.

ISKO is also one of the first in the fashion market to achieve an ESG (Environmental, Social, and Governance) scoring, which measures companies’ sustainability and societal impact.

For the Fall-Winter 2022/2023 BERTO divided their PREMIUM DENIM FABRICS collection into 5 themes.

The first one is ICONIC, where clients can find the “mainstream” proposal, the authentic denim NO SEASON, timeless fabrics with high versatility. From the 100% cotton with salt and pepper look, to the comfort denim really slubby, to the light shirting fabric. Into this theme there are also the Berto NOS, always available for all clients’ needs.

The second theme is BLACK BLOOD. Into this theme clients find Double Black fabrics that have two souls: one made by overdyed sulfur denims, for a washed and aggressive look, and the other given by a reactive black weft, inspired by elegance and sophistication. In addition, we propose to clients also some overdyed reactive fabrics for an intense black look.

The third theme is EVERYDAY PLUSH. With “everyday plush” we want to imagine the desire to dress as if surrounded by a warm hug. In fact, this capsule includes Cashmere denim that ensure warm and soft feeling to the wearer; and “soapy-denim”, a fabric made with cotton and viscose that gives a soft and fluid hand. Moreover, cotton mixed with nylon gives the fabric a technical hand and an elegant image while maintaining stretch performance, lightness and softness.

The fourth theme is JAPAN CALLING. The rough touch-feel and the authentic aesthetic as the true Japanese denim are the main features of the fabrics belonging to this theme. The clients here can find high weight 100% cotton denim fabrics with authentic image and structured weave. To complete the capsule a special blend is available: fabrics with a Tencel slubby weft that gives soft and fluid touch together with a rough image.

Last but not least, the fifth theme: MOTHER NATURE. The container of all the most sustainable Berto fabrics, from Organic cotton fabrics GOTS certified, to Recycled cotton fabrics GRS certified, made regenerating their own production waste.

Linked with this last theme the company will present during BLUEZONE by MUNICH FABRIC START a special capsule collection of garments made with our PIANETA FABRIC, GRS certified and made with recycled cotton coming from their own waste of production. The same waste has been used by CADICA GROUP, an Italian premium trims maker, to do the SPECIAL LABELS and HANGTAGS of this capsule.

• Parade Example for physical Trade Shows

A whole year without physical trade fairs, long months without personal exchange: last week the physical International Textile Trade Show MUNICH FABRIC START and the International Denim Trade Show BLUEZONE took place for the textile industry in Munich. The team at Munich Fabric Start Exhibitions GmbH is bringing a bit of normality back to the industry, but also to event management. Thanks to detailed, Covid-19 compliant fair formats, the organisers show that trade fairs are possible and can be successfully implemented with the appropriate measures.

More than 600 international suppliers presented their new collections and developments for Autumn.Winter 22/23 in around 1000 collections in the Fabrics, Additionals, Design Studios, Sourcing, ReSource and Sustainable Innovations areas at MUNICH FABRIC START as well as denim, sportswear and KEYHOUSE at BLUEZONE.

A winning fusion of BLUEZONE & KEYHOUSE well-attended events

Under the motto "BACK TO THE FUTURE", BLUEZONE offered a way back to the tactile experience of textiles and the reunion of the denim community. In addition to international denim weavers and manufacturers, visitors to the Zenith Hall also saw a qualitative selection of KEYHOUSE exhibitors who presented their futuristic innovations for the fashion industry.

Positive visitor & exhibitor echo despite Covid-19 measures

In keeping with the season's title "RISE", the visitors were greeted by inspiring, colourful trend forums with unique highlights for Autumn.Winter 22/23 collection development. In the halls, the industry was able to discover a trade show with the well-known and proven pre-pandemic quality with manufacturers and suppliers presenting in all 8 areas. Non-European suppliers were represented by agencies and offered well-attended show in show concepts.

The newly formed ReSOURCE x SUSTAINABLE INNOVATIONS Area also drew in the crowds. In a modern atmosphere, information was shared on sourcing sustainable textiles and additionals as well as innovative concepts. Another highlight was the launch of FABRIC.iD, the innovative process for the complete digitisation of fabrics to greater serve the industry's digital future.

ISKO, a global, leading premium denim ingredient brand, announced its participation in The Jeans Redesign – a project, established by the Ellen MacArthur Foundation’s Make Fashion Circular initiative, to encourage and guide the denim industry to transform the way jeans are made and move towards a circular economy for fashion.

ISKO meets the requirements for participation set by The Jeans Redesign guidelines and has made a commitment that 85% of its entire fabric production will consist of recycled material content made from pre-consumer and post-consumer recycled materials. This production will be independently verified by Textile Exchange audit bodies.

This achievement is made possible using ISKO’s R-TWO™ technology which is created through a patented and exclusive yarn spinning technique that retains the unique properties and benefits found in ISKO’s statement fabrics. ISKO’s R-TWO™ is the embodiment of its Responsible Innovation™ mindset and aligns with the principles of a circular economy espoused by the Ellen MacArthur Foundation – to ensure durability, material health, recyclability and traceability. R-TWO™ positions ISKO as a sustainability leader and enables it to exceed the project guidelines to create denim that is designed to be used more, made to be made again and made from safe and recycled or renewable inputs.

Von A wie „Avatar“ bis Z wie „Zero Impact“ – während der Neonyt-Konferenz Fashionsustain wurden vom 6. bis 8. Juli 2021 der Status Quo der Textil- und Modebranche beleuchtet, Innovationstreiber identifiziert und Handlungsspielräume für den Retail-Sektor definiert. Die multidisziplinäre Konferenz streamte mehr als 20 Stunden Impuls-Insights, Panel Discussions und Fashion Deep-Dives live aus dem FFW Studio. Mit dabei waren unter anderem der Grüne Knopf, Oeko-Tex, PwC und die Transformers Foundation.

Die digitale Transformation beschleunigt sich in der gesamten Textil- und Modebranche in einem noch nie dagewesenen Tempo. Dies erfordert, dass alle Akteur*innen ihre Denkweise auf Agilität umstellen, um in disruptiven Umgebungen skalieren zu können. Es muss ganzheitlich gedacht werden – in Bezug auf Produktionsstandards, aber auch wenn es um die Inklusion unterschiedlichster Zielgruppen geht. Mode ist Selbstdarstellung, Identität, es geht um politische Statements und sie spiegelt gesellschaftliche Themen wider.

State of the Industry
Das Framework für die Fashionsustain wurde am ersten Konferenztag gelegt: Als einen Ausgangspunkt für die Diskussion über die Auswirkungen der Covid-19-Pandemie auf die Textil- und Modeproduktion sieht Mariska Schennink, Manager Sustainability von Euretco Fashion, die vorherrschende Schieflage in der Industrie. Um diese deutlich zu machen, ist es für Andreas Bothe, Head of CSR & Sustainability der Bay City Textilhandels GmbH, unausweichlich für Transparenz entlang der Lieferkette zu sorgen.*

Innovating the Industry
Digitalisierung hängt unmittelbar mit Datenmengen zusammen – Big Data, die dabei helfen kann, Konsument*innen oder Brands zu verstehen und die Customer Journey zu optimieren.

Eine Technologielandschaft, die Sam Fields, Director of Creative Technology bei RYOT International, zu Beginn der Covid-19-Pandemie nicht gesehen hat: „Die Modeindustrie befand sich in einer Krise und sie war nicht wirklich vorbereitet auf ein vollständig immersives, digitales Zeitalter. Digital Fashion künftig so einzubinden, dass dabei Technologien wie XR und Blockchain zunutze gemacht werden, wird die Branche revolutionieren und für eine grünere, nachhaltigere Zukunft sowie steigende, hochprofitable neue Einnahmenquellen sorgen.“*

State of Retail
Die Einzelhandelsbranche hat einen enormen Wandel durchlaufen, insbesondere während der Covid-19-Pandemie – die digitalen Angebote verändern die Branche und sie muss sich schnell an neue Kund*innenbedürfnisse anpassen. Die Frage ist nicht mehr physisch oder digital: Phygital ist die Lösung.*

Special Cotton and Denim
Transparente und differenzierte Informationen sind auch ein zentrales Thema beim Thema Baumwolle, dem wichtigsten Rohstoff der Denim-Industrie. “Rund 30 Millionen Menschen weltweit bestreiten ihr gesamtes Jahreseinkommen in der Baumwollindustrie”, so Dr. Kreshav Kranthi, Lead Scientist des International Cotton Advisory Committee. Um deren Anbau ranken sich viele Mythen: „Was den Anbau angeht, hat Baumwolle einen schlechten Ruf”, sagt Wil Jackman, Agronomy Assistant auf der Baumwollfarm Sundown (Australien). Gemeinsam mit dem Baumwollfachmann Simon Ferrigno untersucht die Transformers Foundation in einer Studie deshalb aktuell Aussagen wie z.B. “20.000 Liter Wasser werden für ein T-Shirt oder eine Jeans benötigt”.

*Weitere Informationen finden Sie im Anhang.

With the organIQ BLEACH system the CHT Group was the first textile chemical supplier, who offered an ecological alternative to potassium permanganate as a bleaching treatment for Denim. Today, CHT's organIQ products reach beyond the limits of the standards and are state of the art in ecological jeans production worldwide.

In recent years, CHT has continued to research and further develop the organIQ system to find enhancements to the organIQ range that further optimise the system from an ecological point of view and at the same time provide even more variable and broader application possibilities.

organIQ EMS Jeans (Ecological Modular System for Jeans treatment) is based on several modules and every module corresponds to a treatment step. These steps can be mixed and matched in various ways and flexible orders to achieve a great deal of looks and effects.

The new EMS Jeans family supports most modern denim finishing processes. By using selected organIQ products together with water saving nebulization technologies, extremely low water consumptions can be achieved.

Due to this technology, all relevant treatments can be realized at room temperature which is a great energy saving opportunity. Moreover, the pollution of wastewater with toxic substances can be drastically reduced in comparison to common, previously applied denim treatments.

The world’s leading denim ingredient brand is proud to announce it has contributed its considerable denim expertise to prestigious fashion school, Institut Français de la Mode’s (IFM) new online course, Fashion Sustainability: Shaping Fashion’s Future.

Developed as part of a partnership with IFM and Kering luxury group and led by Andrée-Anne Lemieux, Sustainability Professor and Head of the IFM-Kering Sustainability Chair, the 10-week course will examine the importance of sustainability in fashion and invites students and experienced fashion professionals to learn how they can play a role in shaping a sustainable future for fashion.

Launched on 17 May, the course covers the history and values of sustainable development and how this relates to the fashion industry, as well as teaches the practicalities of creating and executing a CSR and sustainability strategy. As part of the course, ISKO has created a video presentation which gives an insight into its Responsible Innovation™ strategy and how it approaches its role as a leader in sustainability for denim production. Led by ISKO’s Global Field Marketing Manager, Elena Faleschini, the presentation explores how innovation along with the cooperation and participation of everyone in the denim industry can help make the production of denim more responsible.

“The Fashion Sustainability course gives students and industry professionals the knowledge and tools to become the change makers we need in the industry. We are honored to contribute to the course and be able to share our vast experience working to build a more sustainability industry for the future,” says Faleschini.

As part of ISKO’s Responsible Innovation™ strategy, the company has a commitment to supporting the next generation of design students and up-and-coming designers and brands. This commitment was shown most recently when the leading denim innovator donated a selection of its denim fabrics to three students at the Savannah College of Art and Design, to support the design and development of their final year collections and help them shape their creative vision.

On 7 May, the students’ collections were presented to a panel of fashion industry experts, including ISKO’s Marketing and Business Development Manager, Sonny Puryear, who offered invaluable feedback and support for their future endeavours.

The university has taken part in several past editions of ISKO’s I-SKOOL™ denim design contest, so it was logical that three of this year’s graduates, Ifeade Adedokun, E'Naiyah Frazier, and Maryam Muhammad would turn to ISKO in light of its longstanding knowledge and expertise when it comes to denim. The company was proud to provide them with ISKO fabrics, developed according to advanced and responsible processes and in compliance with strict international standards.