From the Sector

• Additives, pigments and masterbatches for transportation, packaging, textiles & fibers
• Support to “future-proof” medical applications
• Contributing towards more sustainable engineering plastics

Clariant, a world leader in specialty chemicals, turns the spotlight on its increasing on-the-ground support and innovation focus for North America’s four key plastics application segments at NPE 2018 Booth S18155.

Clariant is pushing forward with plans for growth in the region by advancing R&D competencies, and increasing its manufacturing footprint and technical capabilities across its 50+ sites, 3 R&D and 6 technical innovation centers. Clariant’s innovations for the plastics industry include advanced additives, masterbatches and pigments which support the packaging sector in engaging consumers via differentiated, convenient solutions. At NPE, it will also highlight solutions for enhancing and protecting healthcare products, as well as its contribution to stronger and colorful textiles and fibers for everything from e-mobility to industrial applications.

Deepak Parikh, president of region North America, Clariant comments: “Clariant’s product innovation for the US and wider North American plastics industry embraces the region’s fastest growing end-use areas of automotive and construction. It also addresses the impact of trends driven by changing consumer lifestyle preferences and market regulations on other important segments such as packaging and healthcare.”

Transportation
Clariant brings color and protection to support the increasing use of engineering plastics and high temperture resins in automotive interiors, exteriors and under-the-hood. Halogen-free Exolit® OP 1400 provides outstanding flame retardancy to polyamide parts, enhances safety with UL 94 V0 performance down to 0.4 mm and enables the molding of complex parts with no mold deposits and blooming. Exolit OP 1400 has been awarded the Clariant EcoTain®label for outstanding sustainability and performance. At the same time, Clariant offers low-halogen controlled high-performance PV Fast® pigmentswith excellent migration and weather fastness properties to meet the high requirements of today’s transportation and automotive industry. Easy processing Renol® compounds and masterbatches for engineering and high temperature resins provide heat and light stability, and flame retardancy, while maintaining critical flow properties in parts like SMT connectors. Importantly, they are available as small lots which enables customers to purchase only what they require and contribute to a reduction in their carbon footprint.

Packaging
As US packaging manufacturers explore more consumer-friendly, lighterweight and appealing solutions, Clariant is on hand to support their functionality, sustainability-related and color desires. Clariant Pigments has an innovative cooperation with Konica Minolta and matchmycolor to enable fast, precise and efficient color matching of HDPE products, using select organic PV Fast and Graphtol® pigments that comply with FDA regulations. The ColorWorks®center in Chicago is dedicated to US brand managers and designers with teams of color design experts to create color formulations faster than ever before for bottles, caps, closures and films.

According to market reports, plastic pouches are gaining share from traditional pack types in packaged food and are mainstream in home care. To support smoother and more environmentally-compatible processing especially for film applications, Clariant offers an FDA-compliant, vegetable-based powder amide wax, Licolub® FA 1, which acts as a slip and anti-block agent. It is suitable for polyolefins and PVC.

Textiles & Fiber
At NPE 2018, Clariant puts the focus on strong and colorful textiles, carpets and industrial fibers. New AddWorks® TFB 117 offers a number of benefits to help stabilize and smoothen fiber production processes, protect color, and improve heat stability and mechanical properties of fibers. AddWorks TFB 117 ensures smooth spinnability with less filaments breakage, even at low processing temperatures and at high speed spinning up to 5,500 m/min. Clariant also offers a broad range of colorants for polypropylene, polyester, polyamide and acrylic fibers, featuring migration fastness, chemical stability, light- and weather-fastness.

Healthcare
Clariant supports risk control and regulatory compliance for medical polymer and pharmaceutical packaging solutions. Its Mevopur® color and performance masterbatches and compounds include a USP Class 6 line of compliant products and multiple global ISO, 87, 88, and 661.1 certifications ahead of the market deadline. Clariant also offers selected FDA-compliant organic pigments and polymer soluble dyes that meet purity migration fastness as well as toxicological properties for medical devices and pharmaceutical packaging.

• Visit Archroma at China Interdye 2018, Booth A100, April 11-13, 2018, at the ShanghaiWorld Expo Exhibition & Convention Center, Shanghai, China

Archroma, a global leader in color and specialty chemicals, will present at China Interdye 2018 its latest technologies, under the motto: “Enhanced solutions for color and performance, it's our nature”.
With a heritage of more than 130 years, Archroma provides solutions that combine performance, safety and low impact on resources. The company can draw on its extensive formulation and technical know-how to offer a constant flow of eco-advanced and innovative new in dyestuff and pigments, as well as process and functional chemicals.
Solution packages for innovation

Visitors at Archroma’s Booth A100. will be able to ‘experience’ Archroma's innovative solutions, in particular:

• EarthColors, traceable from nature to fashion
  The EarthColors patented range of “biosynthetic” dyes for cotton and cellulose-based fabrics, which are made from waste left over by the agricultural and herbal industry after extraction, such as almond shells, saw palmetto, or rosemary leaves. The latest NFC technology used on the end-product hangtags enables transparency and traceability through the supply chain to consumers.
  The EarthColors have been adopted by brands such as Patagonia, Kathmandu and G-Star, and won an OutDoor Industry Award 2017.
   
• Color Atlas, a game-changing system for fashion design
  The Color Atlas by Archroma® is a groundbreaking platform specially devised to address the needs of designers, brands, retailers, and manufacturers, enhancing creative possibilities for the industry as well as manageability and time to market through key complementary tools: The six-volume ‘Color Atlas Library’ with 4,320 color swatches and cotton poplin samples, the ‘Color Atlas Compact’ in two volumes for increased portability, and the ‘Color Atlas Online’ allowing to capture an inspiring image using a smartphone and immediately identify the closest Color Atlas shade palette, with the possibility to purchase a color sample instantly.
   
• ‘Zero add-on’ formaldehyde finishing and coloring solutions
  Since January 1, 2016, formaldehyde is classified by ECHA5 as “may cause cancer” (Carc. 1B). Archroma offers a unique proposition combining: Fixapret® Resin WFF, a “zero add-on” formaldehyde anti-wrinkle finishing system and Helizarin® EcoSafe a “zero add-on”4 formaldehyde printing system. With Fixapret® Resin WFF, and Helizarin® EcoSafe, consumers can enjoy end-products that look good, whilst saving on precious resources and being gentler on the skin.
   
• Sanitized® Odoractiv 10, active odor control function for polyester textiles
  Visitors at the booth will be able to experience a new unique dimension of odor control function for functional polyester textiles. The newly developed wash-resistant Sanitized® Odoractiv 10 has a dual-action effect: on the one hand it prevents the bacteria from docking on the textile, and on the other, it adsorbs odors whilst the garment is being worn.

Spotlight on automotive solutions
Having acquired a 75% stake in the M. Dohmen group, a specialist in textile dyes and chemicals for automotive, carpet and apparel, Archroma is now in the position to extend its offer in expert products and services. M. Dohmen will be present at the show at Booth A118.

Solution packages for sustainability
Brand owners and retailers around the world are taking action to evaluate the environmental impact of textile treatment, dyeing and finishing processes in response to consumer concerns.
Archroma recently introduced the ONE WAY Process Simulator, the last update of a calculation tool that supports its ONE WAY Sustainability Service introduced back in 2012. The new, online software can be used to mimic and compare products and processes, and thus calculate the ecological and economical profile of the final end-product.

Color Solutions International, a member of the DyStar® Group, is launching their Color Analysis magazine for Autumn/Winter 2019. This trend forecasting magazine provides high-level global color information for color managers, directors and designers to support the color palette development process. The magazine includes a seasonal color palette selected from a wide range of approximately 3,700 CSI ColorWall™ colors.

Based on most recent customer feedback, the newest edition of Color Analysis was adjusted to be more valuable for the design and palette creation process. This new edition contains 54 trend and validated colors, additional color data, and color evolution & direction by hue. Furthermore, the color trend palettes are displayed by product category: Women’s, Active, Intimates, Men’s, Kids and Home. Similar to the previous editions, Color Analysis also includes our proprietary Relative Color Popularity report (RCP), offering color predictions with validation of performing colors.

“As the Color and Trend Director at Color Solutions, it is my goal to provide relevant seasonal color data collected through consumer insights and market analysis. We are able to look further out for trends that are affected by world views, mindset and cultural influences,” said Heather Sandwall, CSI Color and Trend Director

The CSI and DyStar team of experts work together and assist their customers in color development and communication as well as in the dyeing and quality inspection process to achieve best possible results and sustainable fashion. All CSI products are produced with high-quality, eco-friendly DyStar colorants.

On Thursday, March 22nd, C.L.A.S.S., with support from the Council of Fashion Designers of America (CFDA), will invite fashion’s industry leaders, designers and members of the press to celebrate An Evening of Smart Innovation.  An exceptional team of artists, filmmakers, food and textile designers have created an immersive experience that will engage the guests’ senses highlighting that smart innovation is the new standard for fashion. The experience will examine the four key areas that are vital to C.L.A.S.S.’s business philosophy: Heritage - Smart Innovation - Circular Economy - Design Responsibility. The commitment to those principles and to forward thinking led to C.L.A.S.S. having been nominated as one of the European Business Awards 2017/2018 Ones to Watch for exceptional growth, significant innovation along with an ethical approach to business.

The March 22nd date is a deliberate choice as it marks International Water Day and serves as a way to advocate for sustainable water management, a key issue in textile manufacturing. Many of C.L.A.S.S.’s partners, such as ECOTEC® by Marchi&Fildi, Bemberg™ and ROICA™ by Asahi Kasei and TINTEX Textiles use technological breakthroughs to offer fashion materials that provide significant reductions in water during the manufacturing process, an important step toward responsible future fashion systems.

“In touting significant reductions in water, energy usage and CO2 emissions, C.L.A.S.S.’s  message has always been one of consistency but now with today’s customers becoming increasingly environmentally mindful, the timing has never been better to bring awareness to the ways that responsible sustainability can be incorporated, in an authentic way, into a fashion or lifestyle brand increasing the bottom line without compromising design integrity,” said C.L.A.S.S. founder Giusy Bettoni.

The future is already here; guests can see and feel materials during the event that showcase technological breakthroughs currently available. While C.L.A.S.S. works with leading brands that practice responsible design, the next step is to expand their reach and set a new level of standards that benefit the entire industry. To that end, they have identified C.L.A.S.S. Education, their new division, as an essential learning resource to support fashion schools. The new division was co-founded with James Mendolia, professor in the MFA Fashion Design program at Fashion Institute of Technology. C.L.A.S.S. will also launch C.L.A.S.S. e-commerce platform, which will sell partner materials to support emerging designers and fashion start-ups.

Thank you to all of our partners for making this event and the last ten years possible: Bacx by Centro Seta, Bemberg™ by Asahi Kasei, ECOTEC® by Marchi & Fildi, Organic Cotton Colours, Re.VerSo™, ROICA™ by Asahi Kasei, TINTEX Textiles, Zignone.

• Confirming a Circular Economy focus
• 2 additional million investment in highly specialized process technology
• Launch of first ECOTEC® Smart Knitwear innovations
• New Market Partnerships

The ECOTEC® by Marchi & Fildi transformation into excellence yarns is back at Première Vision sharing amazing new steps in its journey towards smart innovation within a circular economy approach. 

First of all the company is proud to announce a 2 million euros investment in highly specialized process technology always aiming at improving ECOTEC® process and its yarn product range. This is another confirmation about the real ongoing commitment from Marchi & Fildi to position ECOTEC® as a key player in the world of responsible innovation.

On top of this, ECOTEC® is also widening its portfolio range thanks to the introduction of special yarns with counts and styles designed for Knitwear production: 

• ECOTEC® Moulinè and micromoulinè yarns: offering amazing colour effects and precious touch always fresh and cool. Considering that ECOTEC® yarns are not dyed, it is quite a smart look and achievement!
• ECOTEC® cable: soft twists for full body hand, authentic touch and amazing colour cards available. 

More technology, new applications… these facts are opening up the doors also to new ECOTEC® partners in the market. It is essential to offer brands and designers a wider and interesting choice in terms of ECOTEC® fabrics.

Based on this Marchi & Fildi is presenting:  

The ECOTEC® COLLECTION an exclusive seasonal range of ECOTEC® fabrics created by ECOTEC® partners including Ledatex (booth 5N29), Nalya (booth 5L52), 3C Company S.r.l., Sidònios Knitwear (booth 5P32-5R13), O’Jersey (booth 5N22) alongside longstanding accredited partners such as Lanificio COMATEX (booth 5H54, 5J53), Manifattura CBM, Euromaglia Srl (booth 5P17), Tessuti & Tessuti srl (booth 5M30), RDD and Tintex Textiles (booth 5N56, 5P55).

That is not all, this season ECOTEC® is proud to present an exclusive range of smart textile design solutions from the Marchi & Fildi research and development center in cooperation with the UK expert textile trend forecaster Sandy Mac Lennan.  It is called ECOTEC ® INNOVATION , and it is an  inspiring line  developed with the clear goal of highlighting ECOTEC® uniqueness with solutions that are real avant-garde in fashion trends. Pegasus (80% ECOTEC® cotton, 20% cotton), Chagall (50% ECOTEC® cotton, 40% cotton, 10% cashmere) and Phoenix (52% ECOTEC® cotton, 48% recycled polyester) are the fundamentals that gave birth to 10 exclusive innovative qualities. Nets, knits, patterned woven, degradè, plissè, new tonal summer plaids and bold stripings on fine grounds. An inspiring contemporary range, dedicated to ECOTEC® partners, which brings ECOTEC® at the forefront of textile design.  Something to explore at 360° degrees!

Recent ECOTEC® brand adoptions include Jan’n June, the German brand, founded in 2014, whose aim is to offer garments that are fashionable, affordable and environmentally responsible. Produced by a family owned company in Poland, Jan’n June operate s a strong transparency policy with printed QR-Codes on the hangtags to give its customer’s all the key information about fabrics, production values and certification for every garment.

Furthermore there is Mundotextil, a Portuguese home textiles manufacturer. Mundotêxtil, together with ECOTEC® has just launched, with great success at Heimtextil, a market-first, world unique and responsibly made cotton towel innovation that really saves on water use, energy and CO2 emissions.

Geleen, NL - Royal DSM, a global science-based company active in health, nutrition and materials, today announces that DSM-Niaga and ECOR are to start a research collaboration. The collaboration will focus on developing fully recyclable and healthier alternatives for particleboard, MDF and other panel materials which can be used in industries such as building & construction, furniture, interior decoration and displays. ECOR offers technology for circular materials and has an R&D facility in Venlo, the Netherlands.

Looking at the piles of waste generated by the interior and construction industries, design for recycling is inevitable. Both ECOR and DSM-Niaga have been redesigning products to be fully recyclable back into the same product. The irreversible combination of materials and ingredients used in most products made with MDF and particleboard is the biggest challenge for technically and economically feasible recycling. Both ECOR and DSM-Niaga want to outsmart complexity for healthier and recyclable products.

Eric Logtens, CEO ECOR-NOBLE Environmental Benelux commented: “The concept that traditional materials like tabletops are up for incineration or disposal after their life cycle will be eliminated. Combining ECOR and Niaga® technologies, the core materials of products can be made from recycled content, and can be fully recycled after use.”

Chris Reutelingsperger, Chief Technology Officer DSM-Niaga commented: “By combining ECOR and Niaga, waste becomes a treasure. I can’t stop thinking of all the possibilities, and I hope that designers will approach us for ideas to make beautiful products and challenge us to broaden the possibilities of these technologies.”

In recent months ECOR and DSM-Niaga explored a collaboration by combining each other’s technologies. The technology of ECOR can make materials from natural fibers, with water, pressure and heat alone. DSM-Niaga manufactures products by using a reversible adhesive. This adhesive enables easy decoupling of different material layers, for full recovery and high value recycling. Both technologies were combined and tested in diverse product applications, like furniture and displays. The preliminary results led to further investigating of applications and will lead to new fully recyclable products.

Both technologies combined offer a fully recyclable alternative to all products made from MDF and particleboard, without compromising on material safety, quality, and recyclability. The joint objective of both companies is to offer manufacturing processes to local companies, solving local waste problems and boosting local economies on a global scale.

Lectra brings together partnership schools and industry experts to discuss how changing professions
in fashion are impacting training programs

Lectra, the world leader in integrated technology solutions dedicated to industries using fabrics, leather,
technical textiles and composite materials, recently welcomed partners from the world of
education to the company’s Bordeaux-Cestas campus for its eighth education congress. The
event was dedicated to the mega trends shaping the fashion industry and impacting
professions from design to production.

Over fifty representatives from among the most important fashion schools in Germany, Canada, China,
USA, France, Hong Kong, Italy, The Netherlands, Poland, United Kingdom, Switzerland and Sweden, participated
in this biannual meeting between industry experts and teaching professionals.

Fashion professions are evolving as companies make their first steps towards Industry 4.0, adopting 3D
and rationalizing the lifecycle management for their collections thanks to PLM. Lectra’s congress enabled
schools to discuss the developing role of designers and patternmakers, and the new elements to be
integrated into training programs.

Lectra illustrated future changes through presentations on design, patternmaking, 3D prototyping, and PLM.
“It is fundamental to bring innovation experts in the industry together with fashion schools, because
students will drive the evolution of this industry,” stated Pascal Denizart, Managing Director of the Centre
européen des textiles innovants (CETI).

Working with schools to design courses which meet the needs of fashion companies has always been at
the heart of Lectra’s education program. During the event, the company presented collaborative
experiences between partner schools and fashion brands, such as the competitions organised by Lectra
with Missoni, Balenciaga, and Armani in Italy, as well as Peacebird in China and JC Penney in the United
States.

In the United Kingdom, Lectra collaborated with COS (H&M group) and the Arts University Bournemouth
(AUB) for a competition centred on the design of a collection with zero waste.
“The process was totally digital, from design to the creation of a virtual prototype in 3D. Our students learnt
to optimize each stage of the process. By leveraging the use of Kaledo®, Modaris® and Diamino®, the
collaborative work between AUB, COS and Lectra is exactly the type of project that enormously motivates
our students. Live briefs developed with leading fashion brands and Lectra offer excellent opportunities
which directly inform industry currency and student employability,” explained Penny Norman, a lecturer at
AUB.

The event also shone the spotlight on China and its major role in the evolution of the fashion industry.
Li Min, Vice-Dean of the fashion and design faculty at Donghua university in Shanghai spoke of the event,
organized by Lectra, which brought together major Chinese companies, experts, and representatives from
the biggest schools in China.

“Exchanges on the impact of the Made in China 2025 plan on the fashion industry can better prepare
students for tomorrow’s professions, where digital and automation will occupy a far more central position
than today,” testified Li Min.

"The fashion industry is evolving so fast that sharing insights and best practices with experts and other
fashion schools has become vital to ensure we offer the best learning experience and technology tools to
our students", said Dr. Trevor J. Little, Professor of Textile and Apparel, Technology and Management in
the College of Textiles at NC State University.

“Lectra’s eighth education congress confirms the company’s commitment to our partner schools. We
shared our analysis of the market, the digitalization of the eco-system, and how Industry 4.0 principles can
be applied to the fashion industry. We also discussed mass customization and the role of PLM. While these
are key subjects for our customers, many schools are only now approaching them. We are preparing
tomorrow, today: Lectra is supporting our customers, and schools to play an essential role,” concludes
Céline Choussy Bedouet, Chief Marketing and Communications Officer, Lectra.

Bobingen - The Trevira City fair stand, which was presented at Orgatec 2016 in Cologne, has been nominated for the Famab Award in the category architecture. The Famab Award is a highly renowned award for integrated brand experiences. The award is presented to important international projects in temporary and permanent architecture or interpersonal communication.

Head of Marketing Anke Vollenbröker: “We are delighted that the stand concept, which was designed for us by the interior designers at raumkontor, has been nominated for the important Famab Award. We are already extremely excited to see whether Trevira City will be awarded the Bronze, Silver, or Golden Apple at the award ceremony in the Forum am Schlosspark in Ludwigsburg on 23 November.”

The Trevira City, which was developed by the interior designers at raumkontor and realised by Buchhold and Glindemann GmbH, took up the fair’s theme: “New Visions of Work”. Trevira City, which comprised eight houses made of fabric, showed textile solutions for modern work environments. It offered a new perspective on modern work environments where the borders between working and living become blurred, thereby demanding new approaches to design. In between the houses, an open space was created that stands for the central themes of efficient work processes: communication, creativity, inspiration, networking, and motion.

The fibre manufacturer, who was a first time exhibitor at Orgatec, presented its stand in collaboration with six fabric partners who showcased their products in one of each of the houses: Baumann Dekor, Casalegno Tendaggi, Fidivi, Hohmann, Müller Zell, Pugi. The various facets of the exhibition display the huge range of possibilities created by the participating manufacturers with their Trevira CS products.

Other fabric suppliers also contributed to the textile furnishings of the fair stand. Création Baumann, JAB Anstoetz, Mattes & Ammann, and Silent Gliss were the sponsors for the textile decorations in the two Trevira houses.

Overseas exhibitors found the fair an effective platform to open up the Asian market
Buyers benefited from wide range of quality exhibitors

The 23rd edition of Intertextile Shanghai Home Textiles is over, with both exhibitors and buyers satisfied with the business outcomes resulting from the fair’s four days. The largest home textiles trading event in Asia was held from 23 – 26 August, attracting 1,106 exhibitors from 30 countries and regions. Given the strengthening market conditions in China the fair maintained its popularity, with the number of trade buyers increasing to 38,964 from 99 countries and regions (2016: 37,779 from 98 countries and regions). The show also attracted more international buyers this edition, with a 16% increase in those coming from abroad. “Intertextile Shanghai Home Textiles has once again proven its leading position in Asia as a business and order platform for the industry. There was a noticeable positivity from both exhibitors and buyers this edition regarding the current and future situation of the domestic market, so we are optimistic about the industry for the next year,” Ms Wendy Wen, Senior General Manager of Messe Frankfurt (HK) Ltd said.

Overseas exhibitors found the fair an effective platform to open up the Asian market

As the leading event of its kind in the region, the fair successfully attracts a number of Chinese and Asian buyers every year, ensuring suppliers can develop their business further in the region. This year, seven country and region pavilions including Belgium, India, Korea, Morocco, Pakistan, Taiwan and Turkey were formed, with exhibitors from all of satisfied they could meet their target buyers.

While being in the minority at the fair, European brands still managed to catch the attention of visitors due to strong interest in their products from Asia. The Italian upholstery supplier Enzo Degli Angiuoni Spa was satisfied with the number of Asian buyers, particularly Chinese, that they met at the fair. Mr Stefano Laurenzano, Export Area Manager expressed: “A lot of visitors that saw us here last year have come back again and are serious about cooperating with us. Here you can get a lot of new contacts and discover the Asian market. We’ve had mainly Chinese buyers, but have had more Asian buyers from South Korea, India, Malaysia and elsewhere to visit us this year. We are seeing more business here in recent years.”

Being a newcomer to the fair, Iceland Duvet ehf felt the potential in China. “We’ve had enough buyers including retailers and manufacturers visiting our booth to make our participation worthwhile. The interest from the buyers has been genuine. Being a European brand helps more than at fairs in Europe as we can stand out more here,” Mr Ragnar Ludvik Runarsson, representative said.

Indian exhibitor, Paramount Textile Mills Ltd has been joining the fair for three years. “Apart from meeting our existing customers, we’ve had enquiries from potential new customers from China as well as overseas including the US and South America,” Mr Ram. M., Director of Marketing & Finance said.

Also with three years’ participation, Mr Samir Tazi, General Manager of PIF Textile Emotions from Morocco affirmed the show’s effectiveness in meeting important buyers and decision makers. “It’s easier for us to meet them here compared with some smaller European fairs. Thanks to Intertextile Shanghai, we have also met the major players in China.” Talking about this year’s result, he continued: “We were very busy. We met with more people than any other fairs. There are a lot of new buyers and also returning buyers checking out our new products.”

Participating in the Korea Pavilion, Sangwon Textile Co Ltd found the fair helpful in attracting distributors and wholesalers from Southeast Asia. Mr Jeon Hyeon Tae, Sales Manager said: “We have found about five potential and quality distributors from Taiwan, India, Philippines and Singapore on the first day. We also got to meet a number of wholesalers who prefer to buy from us directly at the fair.” He added that Intertextile Shanghai is also an ideal platform to launch new products for their existing clients.

As the largest pavilion this year, the Turkey Pavilion was in the limelight of the show, with both new and veteran exhibitors finding it useful to exhibit in Intertextile Shanghai. Bezmez Ev Tekstil did not intend to receive any orders in their first show, but was surprised to obtain three in just one day. These concrete results reassured their likelihood of coming back next year. “We definitely see the potential for Turkish products here in China as Chinese companies prefer quality products nowadays,” Mr Ayhan Bezmez, representative, further commented. Mr Fahri Goksin, Vice President of Gokhan Tekstil agreed with Mr Bezmez that Chinese buyers are in favour of new things like imported goods and Western brands. His company has been in the Shanghai fair for six years and continued to get satisfactory results. “We’re looking for retailers, wholesalers and online buyers. We’ve had all of these visiting our booth already.”

Domestic exhibitors satisfied with the number of potential customers and orders received

Recently, there is strong signs suggesting that the home textiles market in China is recovering with both imports and exports rising gradually. The positive outcome that Chinese exhibitors achieved at the August’s fair have resonated with the market condition. It is no surprise to see a number of domestic booths packed with visitors throughout the days. SohoCUT is a case in point. To them, Intertextile Shanghai is the place for actual business. “Compared with other fairs we’ve been to, this is the exhibition where a huge number of international buyers gather. We met buyers from China, Mexico, Russia, the US, India and Southeast Asia. We even got large orders for the first two days.” Mr Wheatley Weng, Managing Director said.

The fabrics of Wujiang Linwang Weaving Mill is also sought after at the fair. Being a company that do both exports and domestic trade, they are happy to connect with local and overseas customers during the show. “We’ve collected around 100 leads on the first day, of which 70% are domestic and the remaining being international. The overseas visitors are from Italy, Poland, Germany, Denmark, Chile and Korea that our products precisely meet their requirement. We see high chances of cooperation after the fair.” Mr Kenny, Sales Manager said.

Given the prevailing smart home concept in China, Somfy China Co Ltd which specialised in advanced sun-protection system has become one of the highlights at the fair. Ms Nancy Nan, Chief Executive Officer mentioned: “The visitor flow has been really high that our booth is swarmed by buyers. Amongst those visitors, there is no lack of medium to high-end customers who placed orders immediately.”

Editors assembled to promote high-end products

To cater to the ascending standards of Chinese customers, Intertextile Shanghai once again brought editors together in hall 5.1 to maximise their exposure to their target buyers. As foreign brands with subsidiaries in China, JAB and Prestigious see the growing interest in their premium products in China. “We pay attention to the changing buying habits of Chinese consumers and, as such, have started promoting a series of products under a unified lifestyle trend. It’s obvious that we are gaining more awareness from buyers at the fair,” Mr William Lin, Vice President of JAB ANSTOETZ Interior (Shanghai) Co Ltd said. He also appreciated the specific display area for imported fabrics and the organisers’ attempt to attract more designers, which helped them meet more potential customers. Apart from getting onsite orders, Prestigious Textiles (Shanghai) Ltd also considers the show a promotion platform. “There is great demand for our products in China. Though we achieved similar sales compared with last year, through this fair our brand has been well introduced to the market,” Mr Lewis Liu, Sales Director expressed.

Originating from China, Euroart Co Ltd was another editor that successfully showcased their latest collection at the fair. “It is a good time to join the most influential home textiles exhibition in Asia as we have just launched new products in May. We are satisfied as some of our existing clients plus new visitors came to our booth,” Ms Guo Jianhua, Director Assistant said.

Industry players benefit from the expanded Digital Printing Zone

The demand for digital printing solutions has been growing in recent years, especially as the industry has put more emphasis on green production. As such, the Digital Printing Zone expanded in size this edition, incorporating a Seminar Area and more exhibitors.

As an Italian company, MS Printing Solutions Srl experienced the potential of the sector in China. “The fair has been busy, and we’ve had steady flow of buyers coming through. The potential in digital printing here is just beginning. The Chinese government is pushing companies to reduce their pollution, so it has a big advantage in this regard over traditional textile printing,” Mr Walter Oggioni, Regional Sales Manager stated, adding that the company has been growing very fast globally, especially in China, Turkey, India and Pakistan.

This potential holds for domestic machine manufacturers as well. Specialising in the production of digital printing machines, Guangzhou Xu Cheng Electronic Technology Co Ltd was at the fair to meet fabrics suppliers. Mr Jesse Luo, Overseas Manager explained: “Compared with exhibitions for textile machinery, Intertextile Shanghai attracts more fabrics suppliers, which are our target clients. It helps even more as we are located in this special zone. We’ve been talking to a lot customers, including overseas buyers who are also interested in our machines.”

A series of seminars also provided opportunities for the industry to share their insights on this emerging sector. As a speaker, Foshan Sanshui Yingjie Precision Machinery believed the session was mutually beneficial for them and the audience. “Attendees are from the whole sector including manufacturers and end users, so we can discuss different perspectives. It will facilitate our improvement,” Mr Peng Jichang, General Manager said. Mr Scott Bai, representative of Huntsman Textile Effects (China) Co Ltd also benefited from visiting the zone and the seminar. “Together with seminar, the Digital Printing Zone can professionally present the current situation for the industry. When suppliers and users come together, we can discover the way to enhance this technology.”

Buyers benefited from wide range of quality exhibitors

Intertextile Shanghai is the largest trading platform in Asia with the whole spectrum of home textiles and accessories on offer. Hence, visitors, be they Chinese or overseas, can access a wide range of quality suppliers that meet their sourcing needs. Australian buyer, Mr Glenn Whitchurch from Trabeth Textiles, was impressed with his sourcing journey. “The polyester quality of domestic exhibitors has been unbelievable. What’s more, we’ve found the Chinese suppliers to be very flexible in meeting our needs, they’re clearly keen to accommodate overseas buyers.” Mr Whitchurch also commented favourably on the product range at Intertextile Shanghai compared to European fairs.

One ongoing trend at the fair over recent years is the increasing quality of domestic suppliers, which attracts buyers to come back and source. Mezanin V SRL from Moldova is a long-term supporter of the show, and place orders every year. Its Vice Director, Mr Mihail Tornea remarked: “It is an important event for us to meet new suppliers from China. We are selective with the suppliers we work with, but the Chinese companies here meet our requirements. As a sourcing event, Intertextile Shanghai is the best place to be.”

The fair’s VIP buyer programme also assists buyers in meeting worldwide exhibitors at ease. Mr Bibo Lan is the co-founder of Loft Curtains in the US and he is excited to meet lots of potential suppliers here. “The arrangement for VIPs is satisfying and it helps a lot to have my target exhibitor information in advance. The largest benefit of our visit is that we met Libeco from Belgium, while we also confirmed to work with a blackout supplier at the fair,” he said.

Chinese buyers agreed that Intertextile Shanghai is the most effective sourcing platform in Asia. “Overseas suppliers like Turkey exhibitors are our main interest. So far, we have connected with four to five exhibitors in hall 4 and will place orders with them soon. In terms of exhibitor number and the product range, I feel that the fair has improved a lot. It is my favourite show with a lot of overseas products to discover,” Mr Huang Shenghua, General Manager of Ziranfeng Home Textile Co Ltd said.

Concurrent events inspired the industry

Apart from facilitating business between exhibitors and visitors, the fair also incorporated various design elements via a series of concurrent events. These included display area like Trend Area, International Fiber Art Exhibition and Home Furnishing Crossover Exhibition where participants could find innovative designs and ideas.

This was also the first time the Andrew Martin International Interior Design Summit and the fair took place concurrently. Experts from the interior design, architecture and art sectors were invited to share and discuss their views on the transformation of design in the new information era. Mr Kot Ge, founder of a domestic interior design studio, LSDCASA was delighted to join, and shared: “This show always attracts many top interior designers and it’s my pleasure to meet them here. Interior design and home textiles are closely related and new concepts can bring along improvement.”

Intertextile Shanghai Home Textiles – Autumn Edition was organised by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; and the China Home Textile Association (CHTA). The next Autumn Edition will take place in August 2018, while the Spring Edition runs from 14 – 16 March 2018.
To find out more about this fair, please visit: www.intertextilehome.com.
For more information about Messe Frankfurt textile fairs worldwide, please visit: http://texpertise-network.messefrankfurt.com.

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