From the Sector

Lectra, the technological partner for companies using fabrics and leather, is pleased to announce the appointment of Holger Max-Lang as Managing Director of Lectra Central & Eastern Europe region, Russia. Holger Max-Lang is based in Ismaning, near Munich, Germany.

Central & Eastern Europe and Russia is a strategic region for Lectra, offering strong potential in the Group’s main market sectors thanks to: a robust automotive industry; a dynamic furniture industry, especially in Germany and Poland; and a close connection between fashion brands in Germany, Austria, Switzerland and suppliers in Eastern Europe.

Holger Max-Lang will focus on delivering Lectra’s customer-focused strategy to empower fashion & apparel, automotive and furniture businesses to succeed as they embrace Industry 4.0. Anchored in the digitalization of industrial processes, from design to production, Industry 4.0 is redefining how factories are organized; smart and connected, they are driving the value chain, propelling a new digitalized lifecycle for products. 

“The transformation to Industry 4.0 is in full swing: the Industrial Internet of Things, Software as a Service (SaaS), cloud technology, data analyses and data exploitation have become key,” underlines Daniel Harari, Chairman and Chief Executive Officer, Lectra. “Working for Lectra for over 15 years, Holger has a deep experience and knowledge of Lectra’s DNA, and is in a very strong position to support our customers in the digitalization of their processes.”

“Industry 4.0. started in Germany. Therefore, many companies are keen to adopt its principles in our region. Lectra is very well-positioned to support our customers in their transformation,“ says Holger Max-Lang. “In my role, I am looking forward to a growing dialogue with our customers and prospects, to bring them a full understanding of the expertise we have built - and are building. We will leverage this expertise to boost our customers’ competitiveness and generate higher added-value for their businesses.”

Following marketing and sales positions in the IT and automotive industry sectors, Holger joined Lectra Germany in September 2002 as a salesperson for automotive accounts. He then held diverse sales’ roles in the region, including the position of Sales Manager for all Lectra markets in Central & Eastern Europe region, Russia. Since September 2017 Holger has held the role of Business Development Director, Automotive, with the responsibility to develop the leather cutting activity worldwide.

Based in Porto, Portugal, Rodrigo Siza will focus on nurturing new regional collaborations to benefit the needs of Lectra’s customers, and faciliate their success in the Industry 4.0 era. Rodrigo will rely on Lectra’s highly experienced teams located in the region.
“Rodrigo has very effectively established long-term partnerships with our fashion and apparel, automotive and furniture customers in Portugal. He has helped our customers to emerge stronger from the world crisis which heavily impacted them. After 10 successful years as head of Lectra Portgual, Rodrigo is now also in charge of meeting the expectations of our Spanish customers,” stated Daniel Harari, Lectra Chairman and CEO.

Players in the region are witnessing a strong dynamic, notably fashion brands in Spain and fashion and automotive industrialists with heightened added-value in Portugal. With the recent announcement of a new strategy to focus on Industry 4.0, Lectra is in a strong position to support these businesses in the digitalization of their processes.
For industries faced with more demanding consumers and ever-shorter product development and manufacturing cycles, integrating all steps along the extended supply chain, from design to cutting, is now a top priority. This is particularly apparent in Spain and Portugal, two countries positioned, in their own way, at the heart of Europe’s fashion and automotive industries.
Rodrigo started his career at Tradetex, a trading company of textiles for clothing, as a textile designer. From 1991 to 1999, he was an associate of V-Sistemas Informatica, specialized in the development and distribution of technical solutions for the textile industry. In 2000, he joined Lectra Portugal as a design and merchandising manager, and then evolved into the position of international consultant in 2004. He left Lectra in 2005 to take the position of Sales Director of RPB Têxteis e Vestuario, a company that makes clothes, before returning to Lectra in 2007 to take over the management of the Portuguese subsidiary. Rodrigo has a masters in marketing from Minho University and a degree in design and communication from Porto University, both located in Portugal.

JEC Group is launching the first ever book on the growing use of composites in architecture: “The Future of Building: The Growing Use of Composites in Construction and Architecture”. Its 194 pages of information and 80 concrete examples demonstrate the advantages of composites: lightweight, durable, resistant to corrosion, inexpensive to maintain, flexible design etc. “Composites are playing an increasingly bigger role in construction! Between 2016 and 2021, we are expecting a sharp growth in the market and a 5 to 6% annual increase in the use of composites in this sector,” explained Ms. Frédérique MUTEL, JEC Group President & CEO. “This new book supports JEC Group’s strategy towards end users. Composite materials offer tremendous advantages for architects and designers and, for the first time, they are the subject of a book that demonstrates the performance of composites in the construction and furniture industries,” said Ms. Anne-Carole BARBARIN, Development Director at JEC Group.

Lectra achieved record financial results in 2016: €260.2 million in revenues, rising 10%, and € 26.7 million in net income, an increase of 14%. The Group consolidated its positions in automotive, and fashion and apparel, as well as acquired strong positions in furniture. Lectra has entirely transformed itself and today benefits from its bolstered technological advance, the enhanced expertise of its teams, an extended global footprint, and a refurbished campus.

Looking ahead, Lectra is in a strong position to carry out its new strategy, carefully conceived to empower its customers to step into the Industry 4.0 era. In close collaboration with global customers, Lectra has identified four mega trends that will change the business: the Millennials generation, the digitalization of companies, the emergence of Industry 4.0, and profound changes in China’s economy. Their impact, set to intensify, represents considerable challenges. Lectra’s annual report analyses the implications of these mega trends, and outlines the company’s response.
Helping customers to tackle such challenges, Lectra is gearing up to commercialize Software as a Service (SaaS), leveraged by cloud technology. Its expert knowledge of business combined with ten years’ experience in the industrial Internet of Things and rising investments in R&D, means Lectra is in a formidable position to help its customers seize opportunities in the new industrial age.