From the Sector

Eastman Naia™ joined Challenge the Fabric 2025 as an official Innovation Partner, reaffirming its commitment to scalable sustainability through cross-sector collaboration. The event held May 13–14 in Milan, brought together leaders from fashion, textiles, and forestry to accelerate circular solutions and spotlight man-made cellulosic fibers.

A key highlight of the event was the CTF Award, a global competition pairing emerging designers with material innovators to co-create visionary garments. As part of the program, Naia™ collaborated with designer Oscar Ouyang and Italian mill Lady V to co-create a garment using NAIA/WO, a custom textile made from 50% RWS-certified virgin wool, 50% GRS-certified recycled wool, blended with Naia™ Renew fiber. “The esteemed Prato-based textile company Lady V have introduced Naia™ into their apparel by creating NAIA/WO. The fabric is finished using traditional wooden barrels, ensuring a soft, luxurious ‘lambswool’ texture without overfelting. This partnership exemplifies our shared commitment to creative, sustainable innovation in fashion,” said Cristiano Vieri from Lady V.

Designer Oscar Ouyang reflected on the inspiration behind his piece: “It has been a pleasure working with the Eastman Naia™ fabric. The versatility and the sustainability of the MMCFs fabric is truly impressive. The combination of cutting-edge and traditional techniques behind the production of the fabric inspired me to create this shepherd's look,” said Oscar Ouyang.

At the heart of the textile is Naia™ Renew, Eastman’s cellulosic fiber made from 60% sustainably sourced wood pulp and 40% GRS-certified recycled waste, enabled by molecular recycling. “Challenge the Fabric is a unique event where we have real, action- and collaboration-based conversations,” said Claudia de Witte, Marketing & Sustainability Director at Eastman. “We are proud to have participated in the design competition and even prouder to see Oscar, his design, and how he showcased the versatility of our Naia™ Renew staple fiber.” De Witte also expanded on this vision during the CTF panel “From Ambition to Execution,” emphasizing the role of partnerships in scaling sustainable solutions.

The winners of the 2025 IDEA® Achievement Awards and FiltXPO™ Innovation Awards were announced during special ceremonies held April 29 and 30 at the Miami Beach Convention Center in Miami Beach, Florida. Presented at the co-located IDEA®25 and FiltXPO™ 2025 events, the awards celebrate outstanding innovations driving progress in nonwovens and filtration. INDA, the Association of the Nonwoven Fabrics Industry, collaborated with International Filtration News for the FiltXPO™ Awards and Nonwovens Industry magazine for the IDEA® Achievement Awards.

IDEA® Equipment Achievement Award
Dilo Systems GmbH – MicroPunch
The rising energy costs and water shortages have led to a re-evaluation of production methods, with a stronger focus on environmental impact. With MicroPunch, it is possible to reduce energy consumption by approximately 75 percent compared with other consolidation techniques that produce lightweight nonwovens. This technology enhances efficiency and reduces the manufacturing costs and the environmental footprint.

IDEA® Nonwoven Products Achievement Award
Innovatec Microfibre Technology GmbH & Co. KG – InnovaWipe® Water-Soluble Nonwoven
This water-soluble nonwoven is completely biodegradable under both aerobic and anaerobic conditions. It offers excellent resistance to oils, greases and chemicals. It does not leave any microplastics behind, breaking down into carbon dioxide, water and biomass. It also has no ecotoxic effects, is safe for the marine environment and does not cause fatbergs or blockages in wastewater systems – flushable and home compostable.

IDEA® Raw Materials Achievement Award
Woolchemy NZ Ltd. – neweFibre
Woolchemy’s neweFibre is the world’s first hygiene-grade wool, engineered for high-performance, sustainable hygiene products. This fully traceable, renewable fiber enhances moisture management, thermal comfort, and odor control. Seamlessly integrating into production, neweFibre powers innovations like neweFlex ADL for exceptional fluid distribution and skin dryness.

IDEA® Short-life Achievement Award
Egal Pads, Inc. – Egal™ Pads on a Roll
At Egal, we believe pads should be as common as toilet paper.  Our vision is that “pads on a roll” will be put in every toilet stall – where they are needed most – to ensure privacy and dignity to all who menstruate.  Egal pads are manufactured in roll form, 40 individually wrapped on each roll, so they can be mounted on existing toilet paper dispensers or in Egal’s custom-designed dispensers.

IDEA® Long-life Achievement Award
Magnera – Sontara® EcoRE Bag
EcoRE bags are produced entirely from cellulosic fibers, presenting a sustainable alternative to traditional synthetic materials. Made with Sontara fabric certified by OK compost HOME, these bags maintain their durability and strength without the need for added binders, addressing a common concern with compostable goods. With plastic bag bans now in place in many states, Sontara offers a timely and eco-friendly solution for the retail and shopping market.

IDEA® Sustainability Advancement Award
KINDCLOTH™ – PURA HEALTH Insect Repellent – Water Dissolvable Wipes
This wet wipe combines water-dissolvable Hydropol™ technology with a natural formula featuring lemongrass and citronella. Designed for eco-conscious consumers, this innovative wipe provides effective insect protection while leaving no waste behind. Certified biodegradable, flushable, and designed not to create harmful microplastics, it safeguards fragile ecosystems and supports sustainability goals.

IDEA® Entrepreneur Award
Dude Products, Inc.
In less than a decade, the Dude Wipes brand has grown from an entrepreneurial concept conceived in a bachelor’s post-college apartment to a more than $200 million global brand. These flushable wipes have flourished in flushable wipes industry, successfully going head to head against multinational consumer product companies Kimberly-Clark, S.C. Johnson, and Procter & Gamble.

FiltXPO Air/Gas Filtration Award
Greentech Environmental LLC – Greentech Filters with ODOGard®
ODOGard® technology deeply integrates odor-neutralizing polymers into nonwoven and nanofiber filters, offering an innovative, non-toxic approach to indoor air quality. ODOGard® significantly enhances filtration durability and performance.

FiltXPO Water/Liquid Filtration Award
Ahlstrom – BioProtect™
Ahlstrom’s sustainable BioProtect™ material offers superior dye-catching performance for laundry applications. Manufactured from 100 percent naturally derived fibers and OC-Biobinder®, BioProtect™ is both biobased and home compostable, combining premium performance with environmental responsibility.

FiltXPO Filtration Equipment Award
Filtration Advice Inc. – FA-TCO Software
This cutting-edge software provides comprehensive Total Cost of Ownership (TCO) analysis and predictive modeling for air filtration systems. FA-TCO enables data-driven decisions, extending filter lifespans, reducing operational costs, and enhancing overall sustainability in filtration management.

Eastman Naia™ is participating at this spring’s Functional Fabric Fair in Portland, a leading expo for high-performance and sustainable textiles focusing on outdoor, lifestyle, and activewear textiles. The event offers an ideal platform to unveil Naia™ On The Move, the latest application for dynamic and urban living.

Naia™ On The Move marks the next evolution in Eastman’s Naia™ cellulosic fiber development. This new blending solution concept extends the outstanding properties of Naia™ Renew staple fiber and is designed for the light sports activities and urban lifestyle segments. Manufactured through Eastman’s molecular recycling technology, Naia™ Renew fiber incorporates 60% sustainably sourced wood pulp and 40% recycled waste materials via GRS-certified mass balance. This enables the creation of high-quality cellulose acetate fibers with a significantly reduced environmental impact.

Naia™ On The Move is an application designed for active, everyday wear, showcasing how Naia™ Renew staple fiber blends deliver next-to-skin comfort, breathability, and a soft hand feel, along with superior moisture management and quick-dry capability. Garments stay fresh throughout the day, holding their shape and resisting pilling even after repeated washes. In addition, the application supports consumers navigating urban environments where shifting temperatures, humidity, and active routines call for adaptable apparel solutions.

Third-party testing confirms Naia™ Renew staple fiber can manage moisture and reduce odor more effectively than polyester, and at lower blend ratios. Furthermore, it combines well with fibers such as wool and polyester to enhance overall comfort and wearing experience. This adaptability empowers designers to create collections that are effortlessly stylish, responsibly made and always on the move.

After premiering in Shanghai, Naia™ On The Move makes its official debut in Portlandti “Naia™ On The Move was born from a clear need in the market, for materials that move with the rhythm of people’s lives,” said Chad Doub, global segment leader of staple fibers for Eastman’s textiles division. “It responds to how people really live today, bringing together everyday comfort and technical performance that last throughout the day.”

Functional Fabric Fair is the perfect setting for visitors to experience Naia™ On The Move and the full Naia™ range. Attendees can visit Naia™ from Eastman at Booth 920 to discover certified fiber solutions that unite comfort, function, and a more sustainable future for textiles.

The Lenzing Group is presenting the Lenzing Young Scientist Award at the Dornbirn Global Fiber Congress (GFC) from September 10 to 12, 2025 for bachelor, master and doctoral students who develop innovative solutions to ecological challenges in the fiber and textile industry. The deadline for applications is June 30, 2025. The best thesis by Bachelor's and Master's students will receive a prize of EUR 3,000, while the best doctoral thesis will receive EUR 5,000.

For the fourth time, the Lenzing Group honors young researchers with the Lenzing Young Scientist Award for excellent research work in the fiber and textile sector. The Dornbirn-GFC, as a platform for international exchange of experience in the field of fibers, offers an ideal stage for this research competition. Bachelor's and Master's students can submit their scientific work under the guiding theme “Unlimited inspiration from nature: Together we research sustainable innovations based on cellulose, including regenerated cellulose fibers and films, as well as cellulose composites” and face a jury of renowned experts from the industry. The aim is to support students who inspire the industry with their research results and create a platform for networking with the textile and fiber industry.

Austrian Fibers Institute as organizer of the Dornbirn GFC
For the 64th time, the Austrian Fiber Institute is organizing the Dornbirn Fiber Congress on a non-profit basis and will provide the framework for presenting the Lenzing Young Scientist Award from September 10 to 12, 2025. The Austrian Fiber Institute, based in Vienna, was founded in 1960 by fiber producers and the Austrian textile industry to promote the market launch of fibers and their products. The Fiber Institute also offers the opportunity to exchange information and experience about fibers and supports contact with educational institutions. The GFC focuses on an international exchange of experience in close coordination with the umbrella organization CIRFS in Brussels and deals with topics relevant to the future, such as fiber innovations, sustainability and the circular economy.

Applicants for the Lenzing Young Scientist Award have the opportunity to submit their work (theses, papers, etc.) in English until June 30, 2025 to the following e-mail address: YSA2025@lenzing.com. Further information can be found online at https://www.lenzing.com/young-scientist-award.

Archroma, a global leader in specialty chemicals towards sustainable solutions, has taken sustainable and cost-effective cellulosic dyeing to the next level with the introduction of AVITERA® RASPBERRY SE.

Extending the AVITERA® SE GEN NEXT platform color of deep shades, the IP-protected brilliant trichromatic red empowers mills to achieve rich, dark and extra-dark shades while meeting the stringent fastness and sustainability requirements of leading brands and retailers. The newest element also offers significantly lower processing costs, with focus on reducing the recipe cost together with reliable right-first-time performance as well, “AVITERA® SE revolutionized the dyeing of cellulosic fibers and blends when it was introduced 15 years ago – setting a new benchmark with state-of-the-art application and fastness performance and advanced sustainability,” Dhirendra Gautam, VP Marketing, Archroma said.

“Our goal was always to offer a full range of attractive colors without limits. With AVITERA® SE RASPBERRY SE as our new trichromatic red, we are now enabling fashion and textile companies to produce differentiated end articles in consistent and long-lasting dark and extra-dark shades with the same cost-competitiveness as in pale and medium shades. This is another major step forward on our PLANET CONSCIOUS+ journey to economic and environmental sustainability for our industry,” he continued.

Substantial Savings on Challenging Dark Shades
Dyeing darker shades – such as black, navy and especially red – has traditionally been more challenging and costly than dyeing lighter colors. Achieving a deep, uniform color requires higher dye concentrations and more water and energy, and often also demands additional steps or re-dyeing. Dark shades, particularly red, also tend to fade more quickly than light colors, especially when exposed to sunlight and repeated home laundering.

With high-speed low-temperature wash-off, high process reliability and excellent reproducibility on dark and ultra-dark shades, the AVITERA® SE GENERATION NEXT dyestuffs allow mills to achieve water and energy savings of up to 50% compared to best available technology, and to slash CO2 emissions and effluent discharge by up to 50% as well. They can also increase mill output by up to 25% or more.

It is getting exciting again in Cologne on 12 and 13 March for the cellulose fibres industry. Six new products have been nominated for the popular innovation award.

Every year, the conference organisator nova-Institute together with award sponsor GIG Karasek honours companies that impress with their creativity, technological progress and ecological impact. The aim of the award is not only to recognise the winners’ innovative products, but also to set an example for the courage to innovate.

The nominees’ presentations, the voting and the winner ceremony will take place on 12 March at the Cellulose Fibres Conference 2025. Participants of the conference can vote live for the three winners. More than 220 people are expected to attend.

The Nominees

Fibers365 (DE): Hemp365 – Agricultural Decorative and Carrier Material
The solution “hemp365” is characterised by the development of a cost-effective, plant-based decorative and carrier material through the chemical-free processing of a regional agricultural fibre and the use of resulting short fibres in a wet-laid process, allowing for a massive reduction in the amount of fossil based binders required for strength and functionality. The non fibre content is less than 7 % and is also made from biogenic and biodegradable material. Hemp365 is 100% natural and vegan. It has been designed for consumer (fashion) and industrial applications in cooperation with an automotive OEM.

Releaf Paper France (FR): Releaf Fiber – Eco-Friendly Paper from Urban Fallen Leaves
Releaf Paper France transforms urban fallen leaves into sustainable cellulose fibres, offering an eco-friendly alternative to traditional hardwood pulp. Using proprietary low-temperature extraction, high-quality fibres with excellent paper-forming properties are isolated. With a cellulose content of 32-48 % and properties similar to hardwood, RELEAF fibres are ideal for packaging materials like corrugated paper, boxes, and bags. This innovative process, which requires minimal water and non-aggressive solvents, aligns with circular economy principles, repurposing millions of tons of urban leaf waste annually and supporting global brands in achieving sustainable packaging solutions.

SA-Dynamics (DE): Cellulose Aerogel Textiles – Next-Generation Insulation Materials
Cellulose Aerogel Textiles are revolutionary insulation materials made from 100 % biodegradable cellulose aerogel fibres. These combine the flexibility and ease of processing of traditional fabrics with the superior thermal insulation properties of aerogels by utilising a novel aerogel fibre process. Lightweight, highly efficient, and compatible with conventional textile machinery, they provide a sustainable alternative to fossil-based and animal-derived insulation materials. Fully recyclable and free from microplastic emissions, Cellulose Aerogel Textiles set a new benchmark for circular economy solutions in the textile and construction industries. Initial functional demonstrators were developed through two projects, funded by Biotexfuture and RWTH Innovation, respectively.

Sci-Lume Labs (US): Bylon® – Renewable Circular Fibres from Agricultural Waste
Sci-Lume Labs makes Bylon®, a scalable, circular, biosynthetic fibre. Using highly efficient chemistries to valorise agricultural waste, Bylon® seamlessly integrates into every step of the global value chain – from raw material production through textile manufacturing. Bylon® is distinct from incumbent and next-gen materials because it is simultaneously bio-based; waste-derived; degradable; recyclable; downstream-compatible; and melt-spinnable. Bylon® also offers a unique performance profile by combining the mechanical properties and tunability of traditional synthetics with the moisture properties and circularity of natural fibres. By not requiring changes to the supply chain, Bylon® empowers the industry to reduce its environmental impact – without compromising on quality, performance, or cost.

TMG Automotive (PT): REFIBER – Sustainable Automotive Surface Material
Textile-based composite solutions are a growing trend in the automotive sector, especially for decorative and functional interior applications. Innovative plant-based leather demonstrates this trend, combining sustainability with advanced performance. Developed from a biopolymer matrix combined with cellulose waste, this material transforms waste into a premium, eco-friendly solution. Its textile backing and non-woven laminate backing are also made entirely from cellulose fibres, creating a fully integrated bio-based composite. Designed for car interiors and more, this lightweight, durable and aesthetically versatile material sets a new standard for sustainable design, while satisfying the industry’s growing demand for circular and renewable alternatives.

Uluu (AU): Replacing plastic in textiles with natural, seaweed-derived materials
Uluu is an Australian start-up set to replace plastics with natural polymers called PHAs. Uluu materials are made from a regenerative feedstock: farmed seaweed, thus ending reliance on fossil fuels and land crops. Uluu, in partnership with Deakin University, is developing textiles that perform like synthetic polyester but are truly biodegradable and biocompatible, thus eliminating persistent microplastic pollution in fashion. Importantly, Uluu materials are reusable, recyclable, and most importantly, compostable. They are naturally produced through a unique fermentation process that uses seaweed, saltwater microbes and seawater. Uluu pellets can be directly substituted for plastic (e.g., polyester, nylon) in existing melt spinning equipment, creating yarns that can be knitted or woven into textiles. In addition to fibre-grade pellets, Uluu is also producing other grades of pellets to replace plastics used in e.g., buttons, sunglasses, hair clips and packaging.

This year, Eastman and its innovative Naia™ cellulosic fibers have earned again the dark green shirt designation in the Canopy Hot Button Ranking and Report, underscoring the steadfast commitment to protecting ancient and endangered forests while driving innovation in Next Generation fiber solutions.

With “buttons” being used in the report as a measure of MMCF producers sustainability performance across seven critical categories, Eastman maintained a score of 30 buttons for the sustainable production of Naia™ cellulosic fibers. This recognition has been consistently reconfirmed since 2022, after Eastman’s first light green designation in 2019, reflecting their ongoing efforts to prioritize sustainable raw material sourcing, low-impact production processes, and fiber innovation that comes with a lighter impact on the planet.
The Naia™ Renew portfolio, including the Naia™ Renew ES, has also been a cornerstone of this success. Already available at scale, Naia™ Renew ES is created from a blend of 40% certified recycled waste materials, 20% certified recycled cellulose, and 40% sustainably sourced wood pulp. This innovative fiber has become a preferred choice for sustainability-driven brands like Reformation which has already launched its 2nd collection and is gaining increasing traction in retail markets worldwide.

By investing in cutting-edge technologies and industry collaboration, Eastman is redefining what is possible in sustainable fiber innovation. The company remains committed to advancing its mission of creating high-quality, eco-conscious solutions that support the well-being of the planet, industry workers, and consumers alike.

Archroma is bringing its latest “Planet Conscious+” innovations to FEBRATEX 2024 in Brazil with the aim to empower the region’s textile mills and brands to lead the industry shift to sustainability.

SUPER SYSTEMS+ are end-to-end systems that combine fiber-specific processing solutions and intelligent effects. Drawing on the industry’s broadest product portfolio, the SUPER SYSTEMS+ suite encompasses wet processing solutions that deliver measurable environmental impact from sizing to finishing; durable colors and functional effects that add value and longevity to the end product; and cleaner chemistries that eliminate harmful or regulated substances.

Textile industry professionals will be able to explore Archroma’s “PLANET CONSCIOUS+” vision at FEBRATEX 2024 and discover SUPER SYSTEMS+ technologies such as Archroma’s DENIM HALO, a newly launched concept for denim production that is both eco-friendly and simple, aniline-free* DENISOL® PURE INDIGO 30 LIQ pre-reduced indigo, and the patented EarthColors® technology that creates high-performance bio waste-based dyes from non-edible food and agricultural waste. Archroma is also showcasing ULTRATEX® STS-U, a compatible hydrophilic silicone softener for cotton and cotton blended knits with great running stability, Siligen® EH1, a biomass-based silicone softener that has great moisture management and delivers a smooth soft touch, AVITERA® SE GENERATION NEXT for cellulosic fibers and blends that enables significant resource savings, chlorine fastness and improved cost-to-performance ratio for dark and extra-dark shades, and ERIOPON® E3-SAVE all-in-one auxiliary.

Eastman, a specialty materials company and producer of Naia™ cellulosic fibers, has formed a collaboration with Debrand, a logistics company specializing in finding sustainable solutions to apparel waste.

Teaming up with Debrand for collection of the waste, Eastman is using its molecular recycling technology to recycle 5,000 pounds of pre- and post-consumer apparel waste. The process breaks down apparel waste to its molecular building blocks and uses the certified recycled material to create Naia™ Renew fibers — circular fibers made from 60% sustainably sourced wood pulp and 40% recycled waste material via Global Recycled Standard-certified mass balance.

Eastman and Debrand are showcasing the transformative potential of molecular recycling technology to address the textile waste crisis. By providing more circular solutions for apparel waste, this partnership sets a new standard for sustainable practices in the fashion industry. Prior to its collaboration with Eastman, Debrand secured a strategic investment from Waste Management, a provider of comprehensive waste management in North America, to deliver circular solutions across the U.S. and Canada.

Eastman continues to partner with strategic brands and organizations to drive innovation and enhance the infrastructure for a circular economy in the textiles industry. Recently, Eastman teamed up with Patagonia to recycle 8,000 pounds of its unusable apparel.

Archroma has developed a new wet-fastness improver that helps brands and mills produce durable clothing, towels, linens and other textile products with long-lasting colors without compromising on quality or introducing hazardous chemicals.

ALBAFIX® ECO PLUS is a next-generation fixing agent that delivers a strong wet-fastness for all reactive dyes on cotton and other cellulosic fibers and polyester-cotton blends. It will not change the shade of the dyed fabric or negatively impact light-fastness. The product also avoids production challenges – such as foaming, acid hydrolysis and migration problems during drying – to promote efficiency and quality output.

ALBAFIX® ECO PLUS is suitable for jet applications, and for other dyeing and washing equipment with vigorous liquor circulation, and can also be applied by exhaustion, by padding or from the last bath of the soaping process after dyeing or printing.

Like ALBAFIX® ECO, the latest addition to the ALBAFIX® family has a positive influence on chlorine-fastness. When applied with double fixing, it achieves the same high performance on polyamide and PA/Elastane fabrics, as it does on cellulosic fibers. This makes it ideal for the production of swimwear, as well as sportswear and outdoor clothing.

ALBAFIX® ECO PLUS complies with global eco-standards and initiatives, including Global Organic Textile Standard (GOTS), bluesign® and the Zero Discharge of Hazardous Chemicals (ZDHC) Roadmap.