From the Sector

INDA, the Association of the Nonwoven Fabrics Industry, announces the three finalists competing for the 2024 Hygienix Innovation Award™. Harper Hygienics, Hello Hazel, and HIRO Technologies will present their absorbent hygiene products at Hygienix™, taking place November 18-21 at The Renaissance Nashville Hotel, Nashville, Tennessee.

• Harper Hygienics S.A.: Cleanic Naturals Hemp – Sanitary Pads (Day & Night), Pantyliners
  Cleanic Naturals Hemp by Harper Hygienics S.A. is an innovative femcare line, crafted with sero™ regenerative hemp fibers produced by Bast Fibre Technologies and processed on our unique Hemplace™ technology platform. These sanitary pads and pantyliners are designed for women’s comfort throughout their cycle. Hemp’s antibacterial and hypoallergenic properties make it a natural solution for sensitive skin, ensuring all-day safety and comfort. Plus, sero™ hemp fibers are 100% natural, offering an eco-conscious approach to personal care.
• Hello Hazel, Inc.: Hazel High & Dry Briefs
  Hazel’s High & Dry Briefs – the first and only disposable briefs for leaks designed to look, fit, and feel like real underwear. Engineered with a novel, ultra-thin, highly absorbent core seamlessly integrated beneath a unique elasticated cover that moves naturally with her body, offering unparalleled comfort, discretion, and reliable protection. Purposefully developed to reduce stigma and address both physical and emotional needs, the Briefs successfully attracted many new consumers who previously opted out of the category.
• HIRO Technologies, Inc.: World’s First MycoDigestable™ Diapers
  Introducing the world’s first MycoDigestible™ diapers, powered by HIRO’s frontier fungal technology. HIRO’s MycoDigestible™ solution introduces plastic-eating mushrooms in a safe, user-friendly way that seamlessly integrates into everyday life. The HIRO Diaper combines exceptional absorbency with natural materials like unbleached TruCotton™ and Kraft softwood fluff pulp, offering 12-hour protection while being gentle on both baby and planet.

The 2024 winner will be revealed on Thursday, November 21st at 11:00 am.

The 2023 Hygienix Innovation Award went to Sequel Spiral™ Tampon, which features a unique spiral design engineered for enhanced fluid absorption and leak prevention. This breakthrough product received FDA clearance as a medical device and is available online and in a growing number of retail outlets.

INDA, the Association of the Nonwoven Fabrics Industry, has opened nominations for the Hygienix Innovation Award™. This Award recognizes a new product or technology in the absorbent hygiene, personal, pet, and wound care industries that expands the usage of nonwoven fabrics.

The Award will be presented at Hygienix™ 2024, Nov. 18-21 at the Renaissance Nashville Hotel in Nashville, Tennessee. Nominations will be accepted through Mon., Sept. 16th.

Nominees will be selected from a broad range of new products or technologies that have been commercially available at most two years prior to Hygienix 2024. Eligible categories include, but are not limited to: raw materials, roll goods, converting, packaging, active ingredients, binders, additives, and end-use products.

Three finalists will present their innovations to industry leaders at Hygienix Tues., Nov. 19th. The winner will be announced Thurs., Nov. 21st.

Last year’s Hygienix Innovation Award was presented to Sequel for their Sequel Spiral™ Tampon. The Sequel Spiral™ Tampon features a proprietary spiral design that is engineered to be more fluid mechanically efficient, meaning it is designed to absorb more evenly and not leak before it’s full. In August 2023, the Sequel Spiral™ Tampon received clearance from the United States Food and Drug Administration (FDA) as a medical device.

INDA, the Association of the Nonwoven Fabrics Industry, revealed the three finalists that will compete for the Hygienix Innovation Award™. Glatfelter, Mundeo, and Sequel will present their new absorbent hygiene products to senior-level leaders at Hygienix, Nov. 13-16, New Orleans, Louisiana.

Here is a summary of the finalists’ products:

Glatfelter: GlatPure™
GlatPure™ is a range of bio-based absorbent hygiene components derived from renewable materials. This product range consists of a variety of plant-based and natural topsheets, an acquisition distribution layer, an absorbent core, a newly improved backsheet, and a landing zone. Crafted from 100% renewable fibers and biodegradable materials, and enriched with bio-based binders, GlatPure™ stands as the industry’s first fully functional, fossil-fuel free range of solutions.  

Mundao: Diap’Earth®
From nature to nature: Mundao brings to market DIAP’EARTH®, an industrially compostable baby diaper. This diaper provides a circular solution to the AHP waste issue. Ecoconception (DIAP’EARTH is a bio-based & plastic free diaper) makes it possible to compost the diaper in an industrial composting facility to turn it into carbon where it can become fertilizer for soil. DIAP’EARTH has been successfully composted in major French cities.

Sequel: The Sequel Spiral™ Tampon
The Sequel Spiral™ Tampon features a proprietary spiral design that is engineered to be more fluid mechanically efficient, meaning it is designed to absorb more evenly and not leak before it’s full. In August 2023 the Sequel Spiral™ Tampon received clearance from the United States Food and Drug Administration (FDA) as a medical device and the company will now begin a series of consumer trials, with broad availability expected in Q1 of 2024.

The winner of the Award will be announced at the end of the event, Thurs., Nov. 16th, at 11:30 am. Last year’s award recipient was Pads on a Roll™ by Egal Pads. Pads on a Roll is a wrapped super-thin absorbent period pad that dispenses like toilet paper in public bathroom stalls, preventing the personal embarrassment of not having a menstrual product when needed.

Conference Highlights
In addition to the award presentation, the Hygienix™ conference will focus on consumer-centric innovations, the circular economy, raw material advancements in sustainability, opportunities for advanced recycling in absorbent hygiene, optimizing the packaging footprint, new approaches for odor control, and market trends and drivers. Plus, INDA’s Government Affairs office will be in attendance to provide insights into recent regulatory and legislative issues. Participants can learn about how the current political landscape could affect the nonwovens industry.

• INDA Announces Full Program and Opens Registration for Premier Event in New Orleans

With reusable and recyclable products and new inputs offering growth opportunities in absorbent hygiene and personal care products, Hygienix™ will provide an insightful view into the market’s future this November in New Orleans.

Industry participants from around the world and throughout the supply chain will convene and connect for the eighth edition of the premier event for the fast-growing segment on November 14-17, at The Roosevelt New Orleans Hotel.

The in-person conference will highlight the segment’s continued growth and new opportunities with presentations by more than 20 industry experts on sustainable inputs, natural fibers, product transparency, reusable menstrual products, recyclable diapers and more as well as the latest market forecasts and insights into consumer buying trends.

Hygienix also will offer two specialized workshops, and a myriad of business connection opportunities including a welcome reception on Nov. 14 and a first-time attendee mentorship program.
Participants will discover innovative products in absorbent hygiene and personal care at tabletop exhibits with evening receptions on Nov. 15-16, providing opportunities for 60 companies to showcase their unique offerings.

Three finalists will each present their innovative and technically sophisticated disposable absorbent hygiene products as they vie for the prestigious Hygienix Innovation Award™. Nominations are open until August 29. Demonstrating the interest in sustainability, last year’s award recipient was Kudos Diaper Subscription featuring its 100% cotton disposable diaper.

Hygienix Highlights
Absorbent hygiene – the single largest nonwoven end‐use category (by square meters) – is expected to continue its strong growth over the next four years, creating market opportunities in this thriving area driven by growing consumer interest for environmentally-friendly options in material inputs and end-of-life options.

Participants will hear the latest data and forecasts from analysts during presentations by Robert Fry, Jr., Ph.D., Principal of Robert Fry Economics LLC on the Global Economy – What we Can Expect in 2023; Pricie Hanna, Managing Partner, and Colin Hanna, Director of Market Research, Price Hanna Consultants on Disposables versus Reusables; and Simon Preisler, Vice President of Logistics, Central National Gottesman delivering a Logistic Market Update.

A panel of entrepreneurs will discuss the challenges, biases and taboos to bringing innovations into the marketplace. Experts sharing their insights will be Mia Abbruzzese and Alexandra Fennell, co-founders of Grace; Amrita Saigal, founder and CEO, Kudos; and Cindy Santa Cruz, President of ParaPatch.

A session on Next-Generation Menstrual Products and their Users will feature Liying Qian, Research Analyst, Euromonitor International providing market data on disposable and reusable period products; Frantisek Riha-Scott, Founder, Confitex discussing reusable products; and Greta Meyer, Co-Founder and CEO, Sequel on Reengineering the Tampon.
Also focusing on period products will be a presentation by Danielle Keiser, Managing Director, Impact, Madami on Changing the Conversation with Consumersmoderated by Heidi Beatty, Chief Executive Officer, Crown Abbey, LLC.

Other intriguing not-to-be-missed presentations centered on sustainability trends include:

• Assessing Sustainable Fiber Options in the Context of Disposable Hygienic Products – Richard Knowlson, Principal, RPK Consulting LLC
• Five Generations of Hygiene + Sustainability – Matt Schiering, Professor of Marketing, Dominican University
• Recycling Approaches for Disposable Diaper Waste – Jeannine Cardin, Quality and R&D, RecycPHP Inc.

Hygienix will provide additional focused learning opportunities with two essential short courses (with separation registration fees) on Nov. 14 focused on Absorption Systems for Absorbent Hygiene Products, from 1 to 3:30 p.m. and Global Diaper Trends from 3:45 to 6 p.m.