From the Sector

• CHOMARAT signs a new distribution agreement with VELOX for its range of carbon reinforcements

The international textile group CHOMARAT announced the signing of a distribution agreement with VELOX, a European distributor in the market for composite materials. The partnership agreement covers the distribution of CHOMARAT reinforcements for high-performance (carbon) composites, in France, Italy, and the United Kingdom, as well as the distribution of CHOMARAT’s complete range of carbon and glass reinforcements in Turkey.

Stepping up the distribution of CHOMARAT´s carbion ranges in Europe

This new partnership will enable CHOMARAT to extend its network in France, Italy and the United Kingdom for its carbon fabric and multiaxial ranges, by offering its customers optimum, locally based services in line with the Group’s development strategy for high-performance composites in Europe.

CHOMARAT’s compete glass and carbon range is now distributed in Turkey

One component of the agreement deals with the distribution of CHOMARAT’s complete range of glass and carbon reinforcements in Turkey, where the composite market is booming, in particular in the transportation sector. Relying on VELOX’s strong foothold in the Turkish market, CHOMARAT will build up its flagship ROVICORE™ line, the first glass-fibre-reinforced sandwich reinforcement, which was designed and developed by CHOMARAT for closed-mould processes. “The idea is to step up our glass activities and still offer our customers more flexibility over the entire range of our reinforcements,” explains Vincent CHOLVY, in charge of the Turkish market at CHOMARAT.

VELOX secures its position as an “innovation distributor”

By distributing CHOMARAT’s high-performance composites, Velox will develop its offering in the transportation, sports & leisure and boating sectors. According to Serge GRADYS, Manager of the VELOX Composites Business, “in Europe, the distribution of the CHOMARAT range of carbon multiaxial range with C-WeaveTM and C-PlyTM, gives us a real competitive advantage and enables us to maintain our position as an innovation distributor. The same is true for the carbon and glass ranges distributed in Turkey!”

• This Spring Summer Season 2018 Graciela Huam's second knit collection takes us to the Gray Beach…

Northern Europe is known for its short summer, the cool wind during the morning and evening and its unpredictable climate. Those countries are not warm even during the summer season.

Therefore, many people often travel to the south: Spain, Italy, Portugal or Asia longing for sun, sand and sea. And there is Lima, a coastal city with a good climate and a characteristic grey sky throughout the year, where the sun is hidden among the dense clouds, but despite this detail, its strong presence is still felt. If we move to Lima, we lie on the sand and cast our gaze to the sky as it teleports us to the cold northern European sky with the difference that our presence is on that warm gray beach.

Graciela Huam takes its heritage and inspiration from The Netherlands and Peru, those are the countries that influence and guide her work. The designer combines the vibrant Peruvian culture with the Dutch avant-garde design and her favorite colours are powered by the landscapes of both.

The products are designed in the Netherlands and created in the Andes of Peru, using only the most exclusive Peruvian materials such as the luxurious Alpaca and the famous Pima Cotton. All garments are made by passionate and skilled Peruvian craftspeople. This results in beautiful and high quality garments and a contemporary, prêt-à-porter style, creating versatile collections of knitwear.

Graciela Huam follows the principles of responsible and sustainable production, using traditional methods in order to achieve quality that is superior to industrially made products.

The brand is committed to partnering with local entrepreneur artisans and is working in association with a group certified with the principles of fair trade. Knitwear will always be a good investment and just like a work of art can create a truly iconic end result.

The choice of fabrics and production of Graciela Huam's knitted garments combined with this unique technique will reveal to you the high dedication and passion the designer feels for her work.

Overseas exhibitors found the fair an effective platform to open up the Asian market
Buyers benefited from wide range of quality exhibitors

The 23rd edition of Intertextile Shanghai Home Textiles is over, with both exhibitors and buyers satisfied with the business outcomes resulting from the fair’s four days. The largest home textiles trading event in Asia was held from 23 – 26 August, attracting 1,106 exhibitors from 30 countries and regions. Given the strengthening market conditions in China the fair maintained its popularity, with the number of trade buyers increasing to 38,964 from 99 countries and regions (2016: 37,779 from 98 countries and regions). The show also attracted more international buyers this edition, with a 16% increase in those coming from abroad. “Intertextile Shanghai Home Textiles has once again proven its leading position in Asia as a business and order platform for the industry. There was a noticeable positivity from both exhibitors and buyers this edition regarding the current and future situation of the domestic market, so we are optimistic about the industry for the next year,” Ms Wendy Wen, Senior General Manager of Messe Frankfurt (HK) Ltd said.

Overseas exhibitors found the fair an effective platform to open up the Asian market

As the leading event of its kind in the region, the fair successfully attracts a number of Chinese and Asian buyers every year, ensuring suppliers can develop their business further in the region. This year, seven country and region pavilions including Belgium, India, Korea, Morocco, Pakistan, Taiwan and Turkey were formed, with exhibitors from all of satisfied they could meet their target buyers.

While being in the minority at the fair, European brands still managed to catch the attention of visitors due to strong interest in their products from Asia. The Italian upholstery supplier Enzo Degli Angiuoni Spa was satisfied with the number of Asian buyers, particularly Chinese, that they met at the fair. Mr Stefano Laurenzano, Export Area Manager expressed: “A lot of visitors that saw us here last year have come back again and are serious about cooperating with us. Here you can get a lot of new contacts and discover the Asian market. We’ve had mainly Chinese buyers, but have had more Asian buyers from South Korea, India, Malaysia and elsewhere to visit us this year. We are seeing more business here in recent years.”

Being a newcomer to the fair, Iceland Duvet ehf felt the potential in China. “We’ve had enough buyers including retailers and manufacturers visiting our booth to make our participation worthwhile. The interest from the buyers has been genuine. Being a European brand helps more than at fairs in Europe as we can stand out more here,” Mr Ragnar Ludvik Runarsson, representative said.

Indian exhibitor, Paramount Textile Mills Ltd has been joining the fair for three years. “Apart from meeting our existing customers, we’ve had enquiries from potential new customers from China as well as overseas including the US and South America,” Mr Ram. M., Director of Marketing & Finance said.

Also with three years’ participation, Mr Samir Tazi, General Manager of PIF Textile Emotions from Morocco affirmed the show’s effectiveness in meeting important buyers and decision makers. “It’s easier for us to meet them here compared with some smaller European fairs. Thanks to Intertextile Shanghai, we have also met the major players in China.” Talking about this year’s result, he continued: “We were very busy. We met with more people than any other fairs. There are a lot of new buyers and also returning buyers checking out our new products.”

Participating in the Korea Pavilion, Sangwon Textile Co Ltd found the fair helpful in attracting distributors and wholesalers from Southeast Asia. Mr Jeon Hyeon Tae, Sales Manager said: “We have found about five potential and quality distributors from Taiwan, India, Philippines and Singapore on the first day. We also got to meet a number of wholesalers who prefer to buy from us directly at the fair.” He added that Intertextile Shanghai is also an ideal platform to launch new products for their existing clients.

As the largest pavilion this year, the Turkey Pavilion was in the limelight of the show, with both new and veteran exhibitors finding it useful to exhibit in Intertextile Shanghai. Bezmez Ev Tekstil did not intend to receive any orders in their first show, but was surprised to obtain three in just one day. These concrete results reassured their likelihood of coming back next year. “We definitely see the potential for Turkish products here in China as Chinese companies prefer quality products nowadays,” Mr Ayhan Bezmez, representative, further commented. Mr Fahri Goksin, Vice President of Gokhan Tekstil agreed with Mr Bezmez that Chinese buyers are in favour of new things like imported goods and Western brands. His company has been in the Shanghai fair for six years and continued to get satisfactory results. “We’re looking for retailers, wholesalers and online buyers. We’ve had all of these visiting our booth already.”

Domestic exhibitors satisfied with the number of potential customers and orders received

Recently, there is strong signs suggesting that the home textiles market in China is recovering with both imports and exports rising gradually. The positive outcome that Chinese exhibitors achieved at the August’s fair have resonated with the market condition. It is no surprise to see a number of domestic booths packed with visitors throughout the days. SohoCUT is a case in point. To them, Intertextile Shanghai is the place for actual business. “Compared with other fairs we’ve been to, this is the exhibition where a huge number of international buyers gather. We met buyers from China, Mexico, Russia, the US, India and Southeast Asia. We even got large orders for the first two days.” Mr Wheatley Weng, Managing Director said.

The fabrics of Wujiang Linwang Weaving Mill is also sought after at the fair. Being a company that do both exports and domestic trade, they are happy to connect with local and overseas customers during the show. “We’ve collected around 100 leads on the first day, of which 70% are domestic and the remaining being international. The overseas visitors are from Italy, Poland, Germany, Denmark, Chile and Korea that our products precisely meet their requirement. We see high chances of cooperation after the fair.” Mr Kenny, Sales Manager said.

Given the prevailing smart home concept in China, Somfy China Co Ltd which specialised in advanced sun-protection system has become one of the highlights at the fair. Ms Nancy Nan, Chief Executive Officer mentioned: “The visitor flow has been really high that our booth is swarmed by buyers. Amongst those visitors, there is no lack of medium to high-end customers who placed orders immediately.”

Editors assembled to promote high-end products

To cater to the ascending standards of Chinese customers, Intertextile Shanghai once again brought editors together in hall 5.1 to maximise their exposure to their target buyers. As foreign brands with subsidiaries in China, JAB and Prestigious see the growing interest in their premium products in China. “We pay attention to the changing buying habits of Chinese consumers and, as such, have started promoting a series of products under a unified lifestyle trend. It’s obvious that we are gaining more awareness from buyers at the fair,” Mr William Lin, Vice President of JAB ANSTOETZ Interior (Shanghai) Co Ltd said. He also appreciated the specific display area for imported fabrics and the organisers’ attempt to attract more designers, which helped them meet more potential customers. Apart from getting onsite orders, Prestigious Textiles (Shanghai) Ltd also considers the show a promotion platform. “There is great demand for our products in China. Though we achieved similar sales compared with last year, through this fair our brand has been well introduced to the market,” Mr Lewis Liu, Sales Director expressed.

Originating from China, Euroart Co Ltd was another editor that successfully showcased their latest collection at the fair. “It is a good time to join the most influential home textiles exhibition in Asia as we have just launched new products in May. We are satisfied as some of our existing clients plus new visitors came to our booth,” Ms Guo Jianhua, Director Assistant said.

Industry players benefit from the expanded Digital Printing Zone

The demand for digital printing solutions has been growing in recent years, especially as the industry has put more emphasis on green production. As such, the Digital Printing Zone expanded in size this edition, incorporating a Seminar Area and more exhibitors.

As an Italian company, MS Printing Solutions Srl experienced the potential of the sector in China. “The fair has been busy, and we’ve had steady flow of buyers coming through. The potential in digital printing here is just beginning. The Chinese government is pushing companies to reduce their pollution, so it has a big advantage in this regard over traditional textile printing,” Mr Walter Oggioni, Regional Sales Manager stated, adding that the company has been growing very fast globally, especially in China, Turkey, India and Pakistan.

This potential holds for domestic machine manufacturers as well. Specialising in the production of digital printing machines, Guangzhou Xu Cheng Electronic Technology Co Ltd was at the fair to meet fabrics suppliers. Mr Jesse Luo, Overseas Manager explained: “Compared with exhibitions for textile machinery, Intertextile Shanghai attracts more fabrics suppliers, which are our target clients. It helps even more as we are located in this special zone. We’ve been talking to a lot customers, including overseas buyers who are also interested in our machines.”

A series of seminars also provided opportunities for the industry to share their insights on this emerging sector. As a speaker, Foshan Sanshui Yingjie Precision Machinery believed the session was mutually beneficial for them and the audience. “Attendees are from the whole sector including manufacturers and end users, so we can discuss different perspectives. It will facilitate our improvement,” Mr Peng Jichang, General Manager said. Mr Scott Bai, representative of Huntsman Textile Effects (China) Co Ltd also benefited from visiting the zone and the seminar. “Together with seminar, the Digital Printing Zone can professionally present the current situation for the industry. When suppliers and users come together, we can discover the way to enhance this technology.”

Buyers benefited from wide range of quality exhibitors

Intertextile Shanghai is the largest trading platform in Asia with the whole spectrum of home textiles and accessories on offer. Hence, visitors, be they Chinese or overseas, can access a wide range of quality suppliers that meet their sourcing needs. Australian buyer, Mr Glenn Whitchurch from Trabeth Textiles, was impressed with his sourcing journey. “The polyester quality of domestic exhibitors has been unbelievable. What’s more, we’ve found the Chinese suppliers to be very flexible in meeting our needs, they’re clearly keen to accommodate overseas buyers.” Mr Whitchurch also commented favourably on the product range at Intertextile Shanghai compared to European fairs.

One ongoing trend at the fair over recent years is the increasing quality of domestic suppliers, which attracts buyers to come back and source. Mezanin V SRL from Moldova is a long-term supporter of the show, and place orders every year. Its Vice Director, Mr Mihail Tornea remarked: “It is an important event for us to meet new suppliers from China. We are selective with the suppliers we work with, but the Chinese companies here meet our requirements. As a sourcing event, Intertextile Shanghai is the best place to be.”

The fair’s VIP buyer programme also assists buyers in meeting worldwide exhibitors at ease. Mr Bibo Lan is the co-founder of Loft Curtains in the US and he is excited to meet lots of potential suppliers here. “The arrangement for VIPs is satisfying and it helps a lot to have my target exhibitor information in advance. The largest benefit of our visit is that we met Libeco from Belgium, while we also confirmed to work with a blackout supplier at the fair,” he said.

Chinese buyers agreed that Intertextile Shanghai is the most effective sourcing platform in Asia. “Overseas suppliers like Turkey exhibitors are our main interest. So far, we have connected with four to five exhibitors in hall 4 and will place orders with them soon. In terms of exhibitor number and the product range, I feel that the fair has improved a lot. It is my favourite show with a lot of overseas products to discover,” Mr Huang Shenghua, General Manager of Ziranfeng Home Textile Co Ltd said.

Concurrent events inspired the industry

Apart from facilitating business between exhibitors and visitors, the fair also incorporated various design elements via a series of concurrent events. These included display area like Trend Area, International Fiber Art Exhibition and Home Furnishing Crossover Exhibition where participants could find innovative designs and ideas.

This was also the first time the Andrew Martin International Interior Design Summit and the fair took place concurrently. Experts from the interior design, architecture and art sectors were invited to share and discuss their views on the transformation of design in the new information era. Mr Kot Ge, founder of a domestic interior design studio, LSDCASA was delighted to join, and shared: “This show always attracts many top interior designers and it’s my pleasure to meet them here. Interior design and home textiles are closely related and new concepts can bring along improvement.”

Intertextile Shanghai Home Textiles – Autumn Edition was organised by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; and the China Home Textile Association (CHTA). The next Autumn Edition will take place in August 2018, while the Spring Edition runs from 14 – 16 March 2018.
To find out more about this fair, please visit: www.intertextilehome.com.
For more information about Messe Frankfurt textile fairs worldwide, please visit: http://texpertise-network.messefrankfurt.com.

• Asia comes to Paris and is ready to buy

The next Business Beyond Borders matchmaking event will take place in Paris at Texworld, the leading textile, clothing and apparel trade fair, September 2017.

After two successful matchmaking sessions at Genera (Madrid) and African Utility Week (Cape Town), the next Business Beyond Borders (BBB) matchmaking event turns its attention to one of the most renowned European trade fairs – Texworld - the leading textile, clothing and apparel trade fair. Twice a year Texworld Paris welcomes exhibitors and professional buyers from all over the world a rich variety of products from basic textiles to creative high-end fabrics of excellent quality. Hosting thousands of visitors, Texworld Paris is famous as the must-attend market for textile companies, especially from the EU and Asian side.

Business Beyond Borders supports businesses, especially Small and Medium Enterprises (SMEs) and Clusters, to operate internationally. During the fair, BBB facilitates the participation and meetings between relevant potential trading partners from Europe and abroad with the aim of assisting them in the conclusion of business deals.

Welcoming Arnaldo Abruzzini, CEO of EUROCHAMBRES, says “with over 80% international exhibitors, Texworld is the perfect marketplace for EU textile SMEs keen to do business internationally”. Takin into account the Free Trade Agreements which have been concluded by the EU in the last five years and those that are currently under negotiation, the EU is making several progresses in facilitating international trade as well as on the simplification of the Rules of Origin. “The BBB matchmaking at Texworld present itself an opportunity to increase the export rate of textile and clothing products to non-EU markets, which currently stands at 20%.”

The event will also be supprted by Enterprise Europe Network (EEN), the world’s largest support network for small and medium-sized enterprises (SMEs) with international ambitions. “With over 15 EEN partners co-organising the event – says Federica Leonetti, Chair of the Textile & Fashion EEN Sector Group – the companies taking part in the BBB matching event at Texworld will receive personalised support to be successful in their goals.”  

Companies attending the BBB Matchmaking will be able to benefit from a unique package:

Based in Porto, Portugal, Rodrigo Siza will focus on nurturing new regional collaborations to benefit the needs of Lectra’s customers, and faciliate their success in the Industry 4.0 era. Rodrigo will rely on Lectra’s highly experienced teams located in the region.
“Rodrigo has very effectively established long-term partnerships with our fashion and apparel, automotive and furniture customers in Portugal. He has helped our customers to emerge stronger from the world crisis which heavily impacted them. After 10 successful years as head of Lectra Portgual, Rodrigo is now also in charge of meeting the expectations of our Spanish customers,” stated Daniel Harari, Lectra Chairman and CEO.

Players in the region are witnessing a strong dynamic, notably fashion brands in Spain and fashion and automotive industrialists with heightened added-value in Portugal. With the recent announcement of a new strategy to focus on Industry 4.0, Lectra is in a strong position to support these businesses in the digitalization of their processes.
For industries faced with more demanding consumers and ever-shorter product development and manufacturing cycles, integrating all steps along the extended supply chain, from design to cutting, is now a top priority. This is particularly apparent in Spain and Portugal, two countries positioned, in their own way, at the heart of Europe’s fashion and automotive industries.
Rodrigo started his career at Tradetex, a trading company of textiles for clothing, as a textile designer. From 1991 to 1999, he was an associate of V-Sistemas Informatica, specialized in the development and distribution of technical solutions for the textile industry. In 2000, he joined Lectra Portugal as a design and merchandising manager, and then evolved into the position of international consultant in 2004. He left Lectra in 2005 to take the position of Sales Director of RPB Têxteis e Vestuario, a company that makes clothes, before returning to Lectra in 2007 to take over the management of the Portuguese subsidiary. Rodrigo has a masters in marketing from Minho University and a degree in design and communication from Porto University, both located in Portugal.

In partnership with IPSOS, GINETEX presents the outcomes of its European barometer: "Europeans and textile care labeling" 70% of Europeans follow the textile care instructions featured on the labels and 80% admit that they would not (or would rarely) buy clothes without any labels, While another 84% feel concerned by water and energy savings . GINETEX, the international Association for Textile Care Labeling, called upon the French market research company IPSOS, to evaluate the behavior of European Consumers with regards to textile product labels and care symbols. This study, carried out in December 2016, combines the results of six different countries, gathered from a sample of 6,000 people in Germany, England, France, Italy, the Czech Republic and Sweden.
This IPSOS study reveals that 70% of Europeans follow the textile care instructions represented by the symbols. At a pan-European level, 57% even admit that they follow them 'often' and 13% do so 'always'. These figures illustrate the importance of care instructions in the minds of European consumers.
- 38% state that they follow these instructions in order to avoid washing problems such as shrinking, in the first place
- 31% follow them in order to preserve their clothes and keep them longer, as a second reason Overall, Europeans consider labels as too cumbersome and 62% admit cutting them out: for 74% of them, the labels itch and irritate their skin and for another 55%, they are often too long and uncomfortable. These results can differ from one European country to another.
However, the presence of the label is a real purchasing criterion since 80% of Europeans state that they would never or rarely buy a piece of clothing without a label.

Hexcel Corporation congratulates IRKUT on the successful first flight of the MC-21-300 new generation commercial aircraft, which took off and landed at the Irkutsk Aviation Plant airfield, an affiliate of Irkut Corporation, on Sunday May 28.
The MC-21 benefits from the latest advanced carbon fiber technologies including the HexPly® carbon fiber/epoxy prepreg that Hexcel supplies for composite primary structures including the empennage. Hexcel has worked in partnership with Irkut for more than a decade and supported the technology developments initiated for the MC-21 program.

Thierry Merlot, President – Aerospace, Europe/Middle East/Asia said: “Hexcel is very proud to be associated with this new adventure and landmark within the Russian Aviation History, and we congratulate our customer Irkut and the United Aircraft Corporation (UAC) on their achievement. The MC-21 aircraft employs the latest advanced composites processes and material solutions and Hexcel has made a significant contribution to the development of these technologies.”
The MC-21-300 has capacity for 163 to 211 passengers and targets the largest sector within the commercial aerospace market. The aircraft is expected to begin commercial operations in 2019.

  The new cutting room will expand the German car parts maker’s airbag cutting capacity in Europe. This latest collaboration between Lectra and its longtime customer builds on a mutual relationship of trust reaching back to previous ZF TRW projects in Portugal, Poland, Mexico and China. Having recently devised a worldwide airbag growth strategy, the company turned once more to Lectra to help reinforce the capacity of its European manufacturing base.
Early in 2016, Lectra unveiled the revolutionary FocusQuantum range, leading to certification of the integrated airbag cutting solution by the customer’s cutting room managers across the globe. Later that year, ZF TRW also certified Lectra’s FocusQuantum Suite cutting preparation software. The stringent process carried out by ZF TRW bore out the productivity, performance and quality of the state-of-the-art airbag cutting solution and advanced software system.

“By evaluating the solution in accordance with established practices, we were able to confirm that FocusQuantum will help satisfy the projected output of our newest facility,” notes Victor Seoane, head of Global Manufacturing Engineering for Inflatable Restraint Systems, ZF TRW. "We were impressed by the innovation that Lectra’s FocusQuantum offers, enabling us to significantly reduce our cutting cost per bag."
“With this new collaboration, Lectra demonstrates yet again the added value built into the integrated design of FocusQuantum,” states Céline Choussy Bedouet, Chief Marketing and Communications Officer, Lectra. "The acquisition of two FocusQuantum will enable ZF TRW to meet short-term productivity objectives while also laying the foundation for future growth.”

 PHP Fibers will open a state of the art airbag fabric weaving and finishing plant in its German production site Obernburg, near Aschaffenburg. The new facility will be embedded into the Nylon high-tenacity spinning plant and is based on technology provided by Toyobo Co., Ltd. Toyobo has airbag fabric weaving operations in Asia and the technology is currently used in the USA at PHP Fibers Inc. with great success.
The German weaving operation will have 47 water jet weaving machines and will use Polyamide 6.6 yarn from its own spinning facility. “This strategic investment will drive PHP Fibers closer to the automotive producers in Germany and Europe,” said Jochen Boos, Managing Director of PHP Fibers. “This investment is a clear commitment on the part of our owners to the site in Germany.”

The Business Director Volker Siejak added, “PHP Fibers was the pioneer in the development and production of airbag yarns. With this investment, PHP will be able to complete its portfolio and can offer yarns and fabrics for airbag application which our customers need. By this we will continue to be successful and we can strengthen the position of PHP Fibers as a market leader in the Airbag segment.”

The sustainable wear2wear concept is synonymous with high-quality, responsible clothing. In Europe, textile fibres from used garments will be used to produce new functional fabrics. Depending on the area of intended use, they also meet strict waterproofing, breathability, protection and comfort requirements. To ensure that the raw material cycle comes full circle, these textiles can be recycled again when they reach the end of their service life. As a result, there is no waste, and they go on to be used in the production of additional garments. All wear2wear partner companies guarantee that – from the quality of the raw materials to the guaranteed recycling end process– these are 100 percent recyclable, functional fabrics made of recycled textile fibres. Water- and dirt-repelling technologies based on renewable raw materials, along with the most advanced membrane technology, will ensure that the textiles are developed and manufactured entirely without the use of PFC in the future too.