From the Sector

• EMMA SCALCON is the winner of the first edition of the IMAGINING SUSTAINABLE FASHION AWARD, an international competition for communication in sustainable fashion.

The award was established in October 2020 by Connecting Cultures and C.L.A.S.S. with the aim of creating new visual imagery and innovative communication models in sustainable fashion. Stylists, photographers, designers, illustrators, artists and other creatives, invited to rethink how to communicate the new generation of values of an ethical and sustainable fashion system, joined the open and international call.

The name of the winner of the IMAGINING SUSTAINABLE FASHION competition was announced during a webinar on March 30th at 4pm led by Giusy Bettoni, CEO of C.L.A.S.S. Eco Hub; Anna Detheridge, President of Connecting  Cultures; Lucy Orta, Chair, Art & the Environment, University of the Arts London; and Dio Kurazawa, Founding Partner of The Bear Scouts.

Born in Padua, Italy, 22 years old, and a student in her second year in Textile & Fashion Design at IAAD - Istituto d'Arte Applicata e Design, Emma Scalcon won the IMAGINING SUSTAINABLE FASHION competition with her project TAKE A WALK ON THE GREEN SIDE, designing communications crafted with strong and impactful images and simple but detailed wording intended for younger consumers to inform them about sustainable fashion issues.

Scalcon ranked first among the finalists selected by a high profile jury composed of:
·   Anna Detheridge, Founder and President, Connecting Cultures
·   Giusy Bettoni, CEO and Founder, C.L.A.S.S.
·   Rita Airaghi, Director, Gianfranco Ferré Foundation
·   Paola Arosio, Head of New Brands & Sustainability Projects, Camera Nazionale della Moda Italiana (The National Chamber for Italian Fashion)
·   Jeanine Ballone, Managing Director, Fashion 4 Development
·   Evie Evangelou, Founder and President, Fashion 4 Development
·   Chiara Luisi, Sustainability Projects Coordinator, Camera Nazionale della Moda Italiana (The National Chamber for Italian Fashion)
·   Sara Kozlowski, Director of Education and Sustainable Strategies, Council of Fashion Designers of America  
·   Dio Kurazawa, Socio fondatore, The Bear Scouts
·   Renata Molho, Founding Partner, The Bear Scouts
·   Lucy Orta, Chair, Art & the Environment, University of the Arts London
·   Stefania Ricci, Director, Museo Salvatore Ferragamo

Emma Scalcon was awarded the €3,000 prize, made possible by the Main Sponsor ROICA™ by Asahi Kasei and by the other sponsors of the project: ECOSENSOR™ by Asahi Kasei - a latest generation fabric collection that promotes responsible innovation with advanced high-tech performance, C.L.A.S.S., and the Greek smart cotton SUPREME GREEN COTTON® by Varvaressos.
 
“It is time to be pioneers in communication and for this we have supported the Imagining Sustainable Fashion Award,” commented Takaaki Kondo, global marketing department manager for ROICA™ by Asahi Kasei, the Main Sponsor of the award. ROICA™ by Asahi Kasei is a high quality stretch fibre with an innovative range of intelligent functions to satisfy every modern wardrobe need for sports, underwear, and fashion. “We believe that together with responsible innovation, communication is the key to bring sustainability to the next level: to inspire, educate, inform and allow both professionals and consumers to make the right choices.”

“The competition is an opportunity to rethink how to communicate the new and different values of an ethical and sustainable fashion system,” explained Anna Detheridge. “I am quite impressed with the results of the competition — the diversity of forms that we received show both an interesting change in sensibility and a practical approach to communicating these values. There is less visual rhetoric and reliance on compelling images and more investment in basic information and a greater variety of narratives.

It is a great pleasure to see the energies from a wealth of young creatives, small businesses, and designers from all over the world with cross-disciplinary interests and a diversity of talents who are ushering in a new culture of design. My heartiest congratulations go to Emma Scalcon".

“I completely agree with Anna's comments on the quality of the work submitted by participants in the competition and together we have renewed our intention to continue IMAGINING SUSTAINABLE FASHION into 2021 with a new edition of the award,” stated Giusy Bettoni. “After this initial experience, we find ourselves even more motivated to explore some of the themes that emerged during the selection process, in particular those regarding the ethics of intellectual and cultural property, a topical issue in an industry like fashion. For this reason, we are already working together on organizing a webinar on this topic with outside specialists, including legal experts.”

 21 Grams, the group comprised of Veronica De Nigris, Serena Paone e Immacolata Esposito, won a special contest open to the public among the finalists selected by the jury, receiving the most votes from Instagram followers on C.L.A.S.S.’s corporate Instagram profile. The media partner for the initiative is Renoon, the leading search tool and data hub for sustainable fashion, a rising start-up of the year, aggregating +190 brands offering sustainable options to consumers. 

Devan, one of the leading companies in sustainable and functional textile finishes, has been working together with Jeanologia, a global leader in sustainable and efficient finishing technologies for textiles, to reduce further water consumption during the application of Devan’s awarded BI-OME® antimicrobial and R-Vital® skincare range.

With increased attention to climate change and limiting excess water consumption in textile production (whether denim or other textiles), Devan and Jeanologia worked together to evaluate the application of Devan finishes onto garments via the patented e-Flow technology.

e-Flow technology can accomplish a considerable number of finishing effects with the highest quality, a minimal amount of water and zero discharge. The technology uses micronization and nebulization to substitute traditional abrasion process and deliver performance chemistry using nano-bubbles instead of water. It reduces the cost of application, saves the amount of water used and ensures that the correct amount of chemistry stays in the garment and not in the water. e-Flow is the perfect fit for every industrial washing machine. This allows mills and brands to apply Devan’s technologies in a more sustainable way than using traditional application equipment, even for smaller production runs and direct onto garments.

“With the global textile production using 4% of the global freshwater withdrawal, here at Devan we are continuously working on more sustainable solutions”, says Dr. Vanessa Daelman, CTO at Devan. “Next to this, we of course highly value sustainable application methods from Jeanologia, like e-Flow, in order to reduce the excess water usage during textile application. We are delighted that we could work together with Jeanologia and establish that Devan technologies can be easily applied via these technologies onto garments or fabrics like denim and with full retention of functionality. This application method also allows post garment treatment of our finishes, for example an antimicrobial treatment onto already finished garments, which will be increasingly important in a more circular textile world where re-use plays an important role”, Dr. Daelman concludes.

• Swiss weaving machinery manufacturers are in the forefront of novel application development

Shoes and electronic calculators are probably not the first products people would associate with the textile weaving process. But they certainly signpost the future for woven fabrics, as two examples of the ever-wider possibilities of latest technology in the field. Fashion and function already combine in the increasing popularity of woven fabrics for shoes, and this is a present and future trend. Calculators in fabrics? That’s another story of ingenious development, using so-called ‘meander fields’ on the back and keys printed on the front of the material.

These glimpses of the outlook for modern weavers are among the highlights of developments now being pioneered by Swiss textile machinery companies. All weaving markets require innovation, as well as speed, efficiency, quality and sustainability. Member firms of the Swiss Textile Machinery Association respond to these needs at every point in the process – from tightening the first thread in the warp to winding the last inch for fabric delivery. They also share a common advantage, with a leading position in the traditional weaving industry as well as the expertise to foster new and exciting applications.

Technology and research cooperation
The concept of a ‘textile calculator’ was developed by Jakob Müller Group, in cooperation with the textile research institute Thuringen-Vogtland. Müller’s patented MDW® multi-directional weaving technology is able to create the meander fields which allow calculator functions to be accessed at a touch. A novel and useful facility, which suggests limitless expansion.

Today, the latest woven shoes are appreciated for their precise and comfortable fit. They score through their durability, strength and stability, meeting the requirements of individual athletes across many sports, as well as leisurewear. Stäubli is well known as a leading global specialist in weaving preparation, shedding systems and high-speed textile machinery. Its jacquard machines offer great flexibility across a wide range of formats, weaving all types of technical textiles, lightweight reinforcement fabrics – and shoes.

It’s possible to weave new materials such as ceramics, mix fibers such as aramid, carbon and other, and produce innovative multi-layers with variable thicknesses. Such applications put special demands on weaving machines which are fulfilled by Stäubli high-performance TF weaving systems.

Great weaving results are impossible without perfect warp tension, now available thanks to the world-leading electronic warp feeding systems of Crealet. Some market segments in weaving industry today demand warp let-off systems which meet individual customer requirements. For example, the company has recognized expertise to understand that geotextile products often need special treatment, as provided by its intelligent warp tension control system. Individual and connective solutions are designed to allow external support via remote link. Crealet’s warp let-off systems are widely used in both ribbon and broadloom weaving, for technical textiles applied on single or multiple warp beams and creels.

Functional, sustainable, automated
Trends in the field of woven narrow fabrics are clearly focused on functionality and sustainability. The Jakob Müller Group has already embraced these principles – for example using natural fibers for 100% recyclable labels with a soft-feel selvedge. It also focuses as much as possible on the processing of recycled, synthetic materials. Both PET bottles and polyester waste from production are recycled and processed into elastic and rigid tapes for the apparel industry.

For efficient fabric production environments, it is now recognized that automated quality solutions are essential. Quality standards are increasing everywhere and zero-defect levels are mandatory for sensitive applications such as airbags and protective apparel.

Uster’s latest generation of on-loom monitoring and inspection systems offers real operational improvements for weavers. The fabric quality monitoring prevents waste, while the quality assurance system significantly improves first-quality yield for all applications. Protecting fabric makers from costly claims and damaged reputations, automated fabric inspection also removes the need for slow, costly and unreliable manual inspection, freeing operators to focus on higher-skilled jobs.

Smart and collaborative robotics (cobots) offer many automation possibilities in weaving rooms. Stäubli’s future oriented robotics division is a driver in this segment with first effective installations in warp and creel preparation.

Control and productivity
Willy Grob’s specialized solutions for woven fabric winding focus on reliable control of tension, keeping it constant from the start of the process right through to the full cloth roll. Continuous digital control is especially important for sensitive fabrics, while performance and productivity are also critical advantages. In this regard, the company’s large-scale batching units can provide ten times the winding capacity of a regular winder integrated in the weaving machine.

The customized concept by Grob as well as design and implementation result in great flexibility and functionality of the fabric winding equipment – yet another example of Swiss ingenuity in textile machinery.  
There is even more innovation to come in weaving – and in other segments – from members of the Swiss Textile Machinery Association in future! This confident assertion is founded on an impressive statistic: the 4077 years of experience behind the creative power of the association’s member firms. It’s proof positive that their developments grow out of profound knowledge and continuous research.

• Major Monforts denim customers continue to pioneer new initiatives that are pushing the boundaries of sustainable production.

Recycling their cotton waste has become one way these companies can do more with less, and at the recent Kingpins24 Flash online event, Sedef Uncu Aki, director of Orta, headquartered in Istanbul, Turkey, announced a new partnership with leading recycling operation Gama Recycle.

Traceable
“Through this local partnership we will supply the waste from our spinning mills and return around 3,000 tons of premium quality cotton back to them,” she said. “We have established a truly controlled and traceable system and partnering with a domestic recycling centre is important because a lot the carbon emissions associated with recycling usually come from transportation.”

Orta’s ZeroMax range meanwhile uses no cotton at all, being based on Lenzing’s Tencel cellulosic fibre, while the company’s involvement in denim production for a recent launch by Levi Strauss, of jeans made with organic cotton and Circulose – a breakthrough material developed by re:newcell of Sweden and partners – was hailed as a further step forward.

To make Circulose, re:newcell repurposes discarded cotton textiles, such as worn-out denim jeans, through a process akin to recycling paper. The incoming waste fabrics are broken down using water. The colour is then stripped from these materials using an eco-friendly bleach and after any synthetic fibres are removed from the mix, the slurry-like mixture is dried and the excess water is extracted, leaving behind a sheet of Circulose. This sheet is then made into viscose fibre which is combined with cotton and woven into new fabrics.

Circular Park
Omer Ahmed, CEO of Artistic Milliners also announced plans for his company’s new 70,000 square-foot Circular Park in Karachi, Pakistan, at Kingpins24 Flash.

Once complete, this will add three million square metres of additional denim capacity a month to the company’s production and take its total recycled output to a monthly five million metres.
Ahmed observed that there is currently a lack of sustainable fibres that are readily available to use for denim production at scale.

“Organic cotton is too expensive, and in my opinion always will be,” he said. “Cottonised hemp is also not cheap and it’s hard to mix with cotton, while the new regenerated cellulose fibres that are now emerging are promising, but currently in short supply. Recycled polyester is meanwhile still based on petroleum resources which we want to move away from. As a consequence, there are only a few other options for us as a manufacturer and this new project will help us minimise our own waste while significantly lowering our carbon footprint.”

Other Monforts denim customers to introduce cotton fibre recycling operations at their plants recently include AGI Denim, Bossa and Soorty.

Vertical savings
Refresh is the name of the latest collection from AGI Denim – reflecting the company’s significant reduction in water consumption.

The company has just opened new fibre spinning and denim mills at its complex in Karachi, Pakistan.

“Over the years we’ve gone through a series of backward integration steps to become fully vertical,” said AGI Denim executive director Ahmed Javed, at Kingpins24 Flash. “In our latest expansion, we revisited every step of the production processes in order to make resource savings.”

Innovations have included the installation of proprietary robotics for garment finishing, but the most attention has been paid to water savings.

“Pakistan is one of the largest cotton-producing companies in the world and we’re fortunate that the type of cotton that is grown here is well suited to denim production and also helps us lower our carbon footprint, with everything done in close proximity,” Javed said. “In the lifecycle of a pair of denim jeans, however, cotton fibre production contributes 68% of water consumption. While we cannot control how much water cotton needs for it to grow, we can rethink the way we use it in our factory.”

Refresh-branded denims are washed from 100% recycled water as a result of the company’s new wastewater treatment plant, which puts production wastewater through a series of steps beginning with equalisation, followed by aeration and concluding with sedimentation. The water travels through filtration and ultrafiltration systems before being subjected to an activated carbon system and finally a reverse osmosis system to reduce any dissolved salts.

AGI now recycles 4.4 million gallons of water each month – enough to wash a million pairs of jeans.

Sustainable
Monforts has a leading position in the field of denim finishing with its well proven Thermex continuous dyeing systems, Montex stenter dryers and other lines for resource-efficient and economical processing.

“Our denim partners are constantly setting themselves new goals in respect of sustainable production – and more importantly, achieving them,” says Hans Wroblowski, Monforts Head of Denim. “We work closely with them with the aim of constantly optimising processing parameters and achieving further savings in energy, water and raw materials throughout the dyeing and finishing stages of production.”

The latest Monforts innovation for denim is the CYD yarn dyeing system. This technology is based on the effective and established dyeing process for denim fabrics that is now being applied for yarn dyeing. The CYD system integrates new functions and processes into the weaving preparation processes to increase quality, flexibility, economic viability and productivity. A full CYD line is now available for trials at the company’s Advanced Technology Centre in Mönchengladbach, Germany.”

In 2020, the number of GOTS certified facilities grew by 34% globally, to a new high of 10,388 from 7,765 in 2019. 16 GOTS Approved Certification Bodies report that over 3 million people in over 72 countries were working in GOTS certified facilities.

Significant increases are seen in all regions. Top 10 countries for certified facilities are India (2,994), Bangladesh (1,584), Turkey (1,107), China (961), Germany (684), Italy (585), Portugal (449), Pakistan (391), USA (167) and Sri Lanka (126).
GOTS approved chemical inputs now number 25,913, an increase of 13% in 2020. This confirms that these inputs are increasingly used as a risk management tool by wet processors to satisfy legal and commercial residue requirements.

“The exceptional increase in this unprecedented year shows that decision makers value GOTS as an important tool to drive sustainable transformation in a comprehensive way - from field to fashion. Using organic fibres and processing them under strict GOTS criteria definitely provides a credible and strong base for market players to be successful in the future” says GOTS Managing Director Claudia Kersten.

GOTS version 6.0, to be implemented from 1 March 2021, includes stricter social and environmental criteria. Certified Entities will now have to calculate the gap between wages paid to 'Living Wages'  and will be encouraged to work towards closing this gap. Specific references to OECD Due Diligence Guidance and Good Practice Guidance for Social Criteria and Risk Assessment as well as Ethical Business Practises have been explicitly included.

• C.L.A.S.S. launches the Manifesto for Responsible Fashion and kicks off the CALL TO ACTION of C.L.A.S.S. ICON 2021
• What does it mean to be a “game changer” in green fashion?
• What are the false myths of eco-fashion and what are the guidelines for innovating while safeguarding the planet? And how do you tell the story behind a sustainable fashion collection?

An annual competition to reward a visionary creative who combines design, responsible innovation and communication, capable of raising contemporary consumer awareness of the new values of sustainable fashion. This is the Call to Action launched to find the C.L.A.S.S. ICON 2021 by Giusy Bettoni of C.L.A.S.S. in the Smart Voices panel "C.L.A.S.S. ICON: Award and Manifesto for Responsible Fashion", moderated by the green journalist Diana de Marsanich, and starring, on the 10th February, the fashion designer Gilberto Calzolari, recipient of the international award for creative visionaries in the world of fashion C.L.A.S.S. ICON Award 2020, and Federico Poletti, Marketing and Communication Director of WHITE SHOW.

C.L.A.S.S. Manifesto  

During the Smart Voice, the C.L.A.S.S. Manifesto for Responsible Fashion, the 2021 edition of the C.L.A.S.S. ICON competition and the Sustainability Formula were presented.

C.L.A.S.S. ICON Award is an international award for visionary creatives in the fashion world who are able to convey the values of sustainability not only to fashion professionals, but also to the wider public: consumers. "We created C.L.A.S.S. ICON to reward visionary designers who create their collections by combining design, innovation and responsibility and who are able to communicate the values behind their garments authentically and effectively to consumers. It's time for storymaking and storytelling to align, otherwise it's just greenwashing" says Giusy Bettoni.

From 15th of February to 15th of April it will be possible to apply by sending an email to classicon@classecohub.org, with a description and objectives of the brand, the sustainability values adopted and the strategy, the designer's profile, a photo-video story of the latest collection, and any previous awards won (all info on http://www.classecohub.org).

During the panel, designer Gilberto Calzolari, the first winner of the first C.L.A.S.S. ICON Award, shared his vision for responsible fashion and his current projects. "My brand is a laboratory of experimentation. I create fashion to open conversations and change the way people behave and think. My creativity, from the choice of fabrics and processes to the image I decide to communicate, are the weapons at my disposal. Since the beginning, I have been really excited to team up with C.L.A.S.S. in order to share a common and challenging journey, with the perspective to be part of a constantly growing network activating mutual support. I have always thought at my collections as a call to action for a better future and now more than ever my mission as C.L.A.S.S. ICON is to make people understand that commitment and sustainability can and must go hand in hand with beauty and elegance. The adage 'kalòs kai agathòs' is one of the classical teachings that should never be forgotten: aesthetics, in my opinion, is inseparable from ethics. That's why I don't just target professionals, but also the end consumer, fashionistas and beyond" says Gilberto.

"For the first edition of C.L.A.S.S. ICON in 2020 Gilberto was decreed as our chosen one, and the path together was sanctioned at that moment: the sharing of values and visions is an indissoluble bond that keeps us united over time. Like Gilberto, each ICON will be part of a community where together with C.L.A.S.S. will try to make a real smart fashion and above all create an important voice," says Giusy Bettoni.

In support of the C.L.A.S.S. ICON award, C.L.A.S.S. presented its Manifesto for Responsible Fashion, which summarises the values that C.L.A.S.S. has been researching, communicating and developing since 2007: the role of the ethical company and its transparent production, the importance of traceable and healthy products, with total respect for people and the environment. A commitment to a circular economy with a positive impact that also means safeguarding the seas, the ocean, the use of water, energy and resources.

"A Manifesto for fashion with the lowest possible impact on the planet and on people and animals’ health thanks to responsible innovation, perfectly up to the challenges of contemporary lifestyle. This is why I created the Sustainability Formula, which only exists when there is design, responsible innovation and we are able to track and measure the impact of products and processes and communicate the new values in an appropriate way. In a word, when there is knowledge" concludes Giusy Bettoni.
 
F = D x I x S x C
F= Fashion
D=Design
S=Sustainability
C=Communication

• Demo plant sorts post-consumer plastic waste and will produce ready-for-market fully formulated polymer pellets
• Brand owners and converters will be able to access material for qualification and market validation in early 2021
• EverMinds™ in action: Pioneering collaboration brings together expertise vital to advancing the circular economy

Borealis and TOMRA have today announced the operational start of their advanced mechanical recycling demo plant in Lahnstein, Germany, the result of a partnership that marries chemistry with technology for unsurpassed results.

The state-of-the-art plant processes both rigid and flexible plastic waste from households. And unlike many current recycling plants, it will produce the advanced solutions necessary for use in high-demanding plastic applications in various industries, including automotive and consumer products. With high purity, low odour, high product consistency and light colour fractions, these Borcycle™ M grade recycled polymers will meet customer quality requirements across the value chain.

The purpose of this demo plant is to generate material for brand owners and converters to qualify, validate and prove fit for use in their highly demanding applications. Technical success will set the groundwork for a commercial-scale advanced recycling plant.

“This plant is just the beginning of what’s possible when key players in the value chain come together to make a truly significant impact in the market,” says Volker Rehrmann, Executive Vice President and Head of Circular Economy at TOMRA. “Having just launched the new Circular Economy Division, it is clear what a large role waste management and pivotal projects like this have on moving towards a sustainable future. We are proud to have initiated one of the most advanced mechanical recycling plants when it comes to post-consumer polymer waste. This will become an important enabler as we accelerate the transformation to a circular economy in the years to come, and we are excited to be a part of this pioneering project.”

Operation of the plant is a joint enterprise between Borealis, TOMRA and Zimmerman. Borealis is responsible for the plant’s commercial success and contributes its expertise and knowledge in innovation, recycling and compounding. Likewise, TOMRA contributes as a provider of technology-led solutions and brings its proven expertise, established process and market knowledge, which, in turn, enable the circular economy through advanced collection and sorting systems. Zimmerman is a waste management company with experience in sorting multiple types of waste, including plastics, and is responsible for successful plant operations and product quality.

“At P&G we are making packaging with the ‘next life’ in mind to help drive a more robust circular economy.  We must increase the supply of high quality recycled plastic to enable the industry to deliver on this vision,” says Gian De Belder, Procter & Gamble (P&G) Technical Director, R&D Packaging Sustainability. “The innovative new approach that Borealis is taking shows potential to step-change both the quantity and quality of PCR available for our brands, and help us to achieve our 2030 goal to reduce our use of virgin plastic in packaging by 50%, or 300 kilotonnes annually. Early tests of the material looks very promising!”

Dibella has been selected by the German Federal Ministry for Labour and Social Affairs (BMAS) as a model case study for due diligence in the context of human rights. The showpiece for responsible supply chain management is presented on the Ministry’s homepage.

For many years now, Dibella has been engaged in developing a fair and ecologically responsible textile supply chain and was therefore one of 25 enterprises nominated for the prestigious CSR award of the German government in the year 2020. The responsible Federal Ministry of Labor and Social Affairs (BMAS) has now selected the human rights due diligence activities implemented by Dibella as a positive case study. A presentation of the company's extensive activities for sustainable action is now available on the BMAS website.

An encouraging, positive example
"Corporate social responsibility means illuminating the impacts of one's own entrepreneurial actions at all levels and integrating responsible action into all business activities. We have been consistently implementing this philosophy for many years. We attach great importance to the sustainable production of our textiles and to good working conditions throughout our value chain. It therefore makes us proud that our approach is presented by the BMAS as a good example of a positive contribution to society, which can serve as motivation for sustainable commitment in all industries," says Ralf Hellmann, Managing Director of Dibella.

• "Dibella up" records its first big success

Aalten, "Dibella up" is bearing its first fruits. Since the launch of the recycling concept initiated in August 2020, six tons of sorted laundry items have already been returned to Dibella and converted into new ones by the company in farsighted reuse projects. The customer who has been involved in the project from the very beginning is Lamme Textielbeheer from Nederhorst den Berg. The Dutch textile service provider sees the initiative as an important measure for more appreciation of resources.

Dibella has taken the closed-loop approach of the textile service as a model and has taken a step towards a completely closed cycle with the "Dibella up" project. The system includes unlimited reuse and recycling of the fibre raw materials bound in the textiles. To this end, the company's own textile qualities, which are selected from laundries, are taken back and passed on to selected upcycling projects. Polyester-cotton blended fabrics are processed there into high-quality bags. Pure natural fibre textiles as well as blended fabrics with at least 50 percent cotton are chemically converted into an important raw material for cellulose fibre production, while the remaining polyester is still being thermally recycled for technical reasons.

Six tons of laundry from the Netherlands

Lamme Textielbeheer was immediately enthusiastic about the "Dibella up" initiative. The committed company has been involved in various Dibella sustainability projects for many years and recognises the future-oriented character of the new project. "Our will to cooperate was immediately clear after Dibella's managing director Ralf Hellmann presented the upcycling project, because we see it as an important measure for the prudent use of resources," reports Jan Lamme, managing director of the company of the same name. "Within a very short period of time, we therefore jointly started to take back our discarded, no longer usable old textiles. In this way, we have already been able to return six tonnes of laundry for a new product cycle. This corresponds exactly to our idea of upcycling!". "Dibella provides stable, reusable cartons for shipping," says a delighted Frank David, Lamme's Assistant Operations Manager. "This makes collection much easier for us and we don't have to take any means of transport out of our laundry".

Prepared for the mega-trend of recycling management

Dibella would like to build on the initial joint success and further expand the initiative for a closed textile cycle in the industry. "The awareness of sustainability is high in the textile rental service. But the next mega-trend is already emerging. The future lies in closed-loop recycling. With "Dibella up", we are offering our customers the opportunity to get involved now and make resources usable in the long term. We are happy about every new cooperation partner who appreciates the value of textiles as much as we do".

• Miles Johnson and ISKO’s Creative Room present the new responsible collection.

The second edition of this partnership tells the story of a unique combination of creativity and expertise brought to the table by ISKO’s style and design center, Creative Room Italy, and the innovative designer Miles Johnson, resulting in a collection featuring responsible R-TWO™ fabrics and a selection of sustainable accessories and details.

An act of care for the planet and its people, Light on the Land 2.0 is the new capsule designed by Miles Johnson and ISKO. Former Design Director at Levi Strauss & Co. and Senior Creative Director of Product Design and Development at Patagonia, Inc., Miles joined forces with Creative Room and Iskoteca, ISKO’s Italian style and washing research hubs, to develop a collection that brings responsibility in the fashion industry to the next level.

The project includes 32 unique pieces, each of them realized with seasonless designs and sustainably-minded details. All the fabrics used in the collection were carefully selected from ISKO’s R-TWO™ platform. Using a mixture of reused cotton and recycled fibers, the technique embeds material circularity into the production processes, designing waste out of the system and minimizing impact at scale. Certified to Textile Exchange environmental credentials according to the percentage of materials contained, R-TWO™ ensures better use of raw materials and resource efficiency. ISKO’s Environmental Product Declarations (EPD®s), available for all its +25,000 products, offer a unique opportunity to measure the impact of R-TWO™’s savings in the Lifecycle Assessments (LCAs) framework, where resource savings can be seen in carbon impact, water-use reductions and many other impact KPIs.

Light on the Land 2.0 incorporates responsible design principles such as Cadica’s new and innovative trims, made of vegan apple “leather”, and has been developed using ecoconscious finishing techniques. The collection also features many additional sustainable facets such as efficient low-waste pattern cutting and design, efficient sewing methods, removeable rivets for end-of-life and biodegradable thread which can be removed at high heats.

“When we first started working on this project, we knew it was going to be amazing,” explained Massimo Munari, Manager and Art director Creative Room, ISKO. “To design a collection like this, you need to begin with the right mindset and of course, the right materials. R-TWO was the perfect ingredient, thanks to the re-used and re-cycled content. We then aimed to minimize impact at all stages: incorporating sustainable design ideas, washing processes and trims. We are proud to have created such an inspiring, and sustainable collection, and to bring our collective vision to light.”

Due to the unprecedented challenges of this time, the collection was entirely developed through remote working and creative solutions to ensure the safety and health of all parties involved. To this end, everyone was kept safe thanks to ISKO Vital™+ reusable and eco-friendly face covers, created with organic cotton to cater for comfort and sustainability.