From the Sector

Source Fashion, a leading destination for responsible sourcing and fashion innovation, has launched a landmark report tackling one of the fashion industry’s most pressing but least addressed issues: overproduction.

Titled “Do We Really Need to Produce So Much?”, the report—developed in collaboration with retail futures consultancy Insider Trends—offers a data-rich exploration of the scale, causes, and consequences of overproduction. It presents forward-thinking solutions for brands looking to remain competitive while reducing waste and environmental impact. The full report is now available for download at Source Fashion – Overproduction Report 2025.

Overproduction: A Costly and Widespread Issue
The report reveals that the global fashion industry produces between 80 and 150 billion garments annually—yet up to 40% remain unsold, frequently ending up in landfill, incineration, or markdown bins. Despite the environmental and financial toll, only 1% of fashion brands are actively working to reduce production volumes. 

A New Blueprint for Fashion
Rather than simply highlighting the problem, the report presents actionable models already being piloted by leading brands and retailers:

• On-Demand Production – Producing only what is needed, when it’s needed, to eliminate excess stock.
• Circular Design – Creating garments designed to be reused, repaired, or recycled, thereby extending their lifecycle.
• Retail-as-a-Service – Shifting from ownership to access models such as rental, resale, and subscription.
• Collaborative Creation – Co-designing with consumers to ensure relevancy and reduce waste.

As the report states, “Brands can reduce production without reducing profit. In fact, in many cases, it increases margins and strengthens consumer trust.” The publication includes case studies from brands already implementing these approaches, demonstrating commercial viability alongside sustainability gains.

A Turning Point for Retail
The report arrives at a pivotal moment for fashion, as the industry faces shifting consumer expectations, economic uncertainty, and growing pressure from both regulators and investors.

Suzanne Ellingham, Sourcing Director at Source said, “This report highlights the uncomfortable truth behind retails success — that excess production is built into the model with volume is the only way to increase profits. As we approach 2025, companies must question not only how they produce, but how much, and how they deal with . There are real over production and excess. Opportunities for those willing to embrace a leaner, smarter, more circular future.”

Source Fashion, Europe’s leading responsible sourcing show, opens next Tuesday 18th February, at Olympia London, welcoming buyers, retailers, and sourcing professionals from around the world. Running until 20th February 2025, the show will host hundreds of makers and manufacturers from over 20 key sourcing regions, including Turkey, Taiwan, Ethiopia, Egypt, China, India, the UK, France, Hong Kong, and Portugal.

With leading retailers and brands such as ASOS, Barbour, Boohoo, Flannels, Frasers Group, French Connection, GANT, Hawes & Curtis, Jaded London, John Lewis, Lipsy, Lucy & Yak, ME+EM, Marks & Spencer, Moss Bros, Mothercare, New Look, Next, Oliver Bonas, Primark, Saraha, Toast, The Very Group, Whistles, already pre-registered, Source Fashion is set to be a must-attend event for businesses looking to source responsibly and discover innovative solutions to industry challenges.

A Platform for Innovation and Sustainability
The three-day event goes beyond sourcing, offering a dynamic content programme across two dedicated stages: The Source Catwalk Stage and the Source Debates Stage.

Visitors can explore the latest trends and insights into responsible fashion with The Source Catwalk Show – taking place three times daily, showcasing curated womenswear looks built from exhibitors’ collections, highlighting trends such as Circus Play, Romance, Plant Power, and Hyper Tactile.

Exhibitor Highlights
Source Fashion will feature an impressive line-up of responsible manufacturers from around the globe with the spotlight on the UK, Egypt, India, and Portugal. Highlights include:

• Dee Kay Knitwear (UK) – A leading supplier of high-quality wholesale knitwear.
• YOKA YO (UK) - Helping take designs from initial concept through to final product development.
• The Natural Fibre Company (UK) – An award-winning yarn manufacturer working with rare breeds and natural fibres.
• National Weaving (UK) – Specialists in premium woven and printed labels, with a focus on sustainability The Fashion Incubator (Egypt) – A sustainable fashion manufacturer specialising in knit, woven, sportswear, and swimwear.
• Desert Crafts Design Studio (India) – A womenswear manufacturer focused on casual and resort wear.
• WonderRaw (Portugal) – Experts in luxury blanks and fully customised garments made from 100% organic cotton.

Headline Designer: Stuart Trevor
Scottish-born fashion designer Stuart Trevor, founder of All Saints and sustainability advocate, is set to headline the Source Catwalk. After years mentoring brands with a positive social and environmental impact, Trevor’s latest label, STUART TREVOR, focuses on sustainable fashion made from repurposed materials. Trevor set out to create the world’s most sustainable brand with a mission to make buying sustainable products easier, more fun and create non-destructive clothing from other peoples’ waste. His designs will take centre stage at the Source Catwalk, demonstrating how fashion can be both stylish and sustainable.

The Source Catwalk also offers a diverse and informative programme of conversations with thought leaders, retail case studies and challenging panel discussions. Now located on the balcony, presenting leading voices within ethical fashion.

• Source Debates – A new stage for this year, providing an opportunity to voice thoughts and get involved in the conversations - tackling the industry biggest questions and challenges, from sustainability and circularity to transparency and the future of fashion sourcing.

Speaker Highlights

Source Fashion’s comprehensive speaker programme will bring together industry leaders, sustainability experts, and fashion innovators. Key sessions include:

• ‘From Fast Fashion to Circularity’ (Source Catwalk, Tuesday, 11:30 AM) – A discussion on how brands can shift towards sustainable models while competing in the fast-fashion landscape, featuring leaders from Vivo Footwear, Neem London, YOU Underwear, and Johnston’s of Elgin.
• ‘A collaborative journey from farm to fashion’ (Source Catwalk, Tuesday, 1:30pm) - explores how The Natural Fibre Company and John Smedley have forged a groundbreaking partnership, transforming heritage craftsmanship and sustainable innovation into a powerful success story.
• ‘Tech and sustainability: why data holds the key for a greener future’ (Source Catwalk, Tuesday 2:10pm) - Linda Pimmeshofer from Insider Trends explores how data-driven innovation can revolutionise fashion’s fight against emissions, with global examples and a vision for a tech-enabled future
• ‘The Urgency of Transparency’ (Source Catwalk, Wednesday, 11:00 AM) – A fireside chat with Andrew Xeni, Founder of Nobody’s Child and Fabacus, on why transparency is critical in building consumer trust.
• ‘Ecosystem Thinking in Fashion: Redesigning for Regeneration’ (Source Catwalk, Wednesday, 2:10 PM) - Safia Minney MBE, Founder of Fashion Declares is joined by Dr Sri Ram, Founder - Bags of Ethics, Supreme Group, Matthias Knappe, Head of Unit, International Trade Centre (ITC) and Nick Reed, Founder, Neem London for to explore scaling circular practices, adopting regenerative models, and building stronger supply chain relationships to inspire action and meaningful change.
• ‘A Clothing Company That Doesn’t Produce Clothes’ (Source Catwalk, Wednesday, 1:30 PM) – Stuart Trevor in conversation about his upcycling-focused brand and the future of circular fashion.
• Designing tomorrow: Is speculative thinking the key to fashion retail's future? (Source Catwalk, Wednesday, 1:30 PM) - Geraldine Wharry, Fashion Futurist, Trend Atelier on speculative design.
• ‘Taking the Lead When Legislation Falls Short’ (Source Debates, Thursday, 11:00 AM) – This session, with Safia Minney MBE, looks at how businesses can drive sustainability initiatives beyond Government mandates.
• Can fashion brands embrace sustainability without the fear of being perfect? (Source Debates, Thursday, 11:30 AM) - Jonny Rowe and Joe Russell, Co-Founders, Land of Plenty look at encouraging small wins, while questioning the common fears surrounding building out sustainable practices and the role storytelling and branding to help overcome these.

As part of an ongoing collaboration, The International Trade Centre, under the UK Trade Partnerships Programme, will showcase ethical suppliers from Ethiopia, Madagascar, Tanzania, and Nepal, providing visitors with an exclusive look at sustainable sourcing options from these regions.

Multiple global regulations set to take effect in the coming years have made traceability an imperative for retailers and brands. These include the Digital Product Passport, the Corporate Sustainability Due Diligence Directive, and the New York Fashion Sustainability and Social Accountability Act, to name a few.

While companies are aware of the importance of traceability, research indicates that they are not prepared to comply with upcoming legislation. A recent KPMG survey highlighted that 43% of executives at major enterprises had no visibility or were “largely unclear” about the performance of their Tier 1 suppliers. At the same time, only 28% of companies had clear visibility into Tier 2 suppliers.

TradeBeyond’s recently published Supply Chain Traceability Guide, the latest installment of its Retail Sourcing Report series, highlights the myriad challenges that companies face in implementing effective traceability programs. This report is relevant for all industries, and is especially topical for the apparel and footwear sectors, which are under increasing scrutiny to enhance traceability to ensure sustainability.

The report highlights retail’s slow progress in achieving transparency, as evidenced by the Fashion Transparency Index, which found that the average transparency score across 250 of the world’s largest brands and retailers was just 23%. That suggests that progress on transparent disclosure of social and environmental data is still lagging.
 
The report shows that brands fall short on most key measures of sustainability and traceability, including publishing a responsible code of conduct and providing visibility into their Scope 3 carbon footprint. The United Nations Economics Commission found that only a third of the top one hundred global clothing companies track their own supply chains. One of the obstacles is complexity. More than two-thirds (69%) of fashion companies report that complexity of their global business networks is an obstacle to visibility.

In addition to a lack of visibility, false sustainability claims are also rampant. Greenpeace found that in the apparel and footwear sector, 39% of sustainability claims are false or deceptive. Lack of third-party verification of ESG measures is also rampant.

The highest scoring brands in the 2023 Fashion Transparency Index included luxury brands such as Gucci and retailers such Target Australia, Kmart Australia, OVS, and Benetton. These companies back up their commitment with solid action on multiple measures of traceability.

Along with legislative requirements, consumers are a key driving force pushing companies to improve their traceability initiatives. McKinsey research found that 66% of consumers consider transparency to be a key factor when making a purchase decision and 73% of consumers would pay more for products with transparency into production and sourcing.

The report also highlights key challenges to overcome in the journey to traceability, including effective communication between stakeholders, compliance with new regulations, technology barriers, and data complexity.

On the positive side, the industry is responding with sophisticated technology, including software systems that incorporate artificial intelligence and blockchain-enabled traceability, which provide the required visibility and compliance.

Traceable fiber technology, which allows for traceability from the material origin of a product until its end-life, provides the option of a “fiber-forward” rather than a “product backward” approach to achieving traceability.

Aside from the regulatory and consumer drivers, there is a strong business case for implementing traceability, which includes cost savings, operational efficiency, brand protection and reducing supply chain risk. As such, TradeBeyond expects a rapid evolution in traceability programs across industries, especially in those that lag in best-practices.

While there has been considerable progress in recent years toward accurately tracing the complete origins of products, much more needs to be done. Brands and retailers must intensify their efforts to stay compliant with escalating regulations and align with evolving consumer preferences.

In a move to enhance the global competitiveness of the Turkish apparel industry, the Istanbul Apparel Exporters' Association (IHKIB) has entered into a collaborative agreement with the Worldwide Responsible Accredited Production (WRAP).

IHKIB, representing 80% of Türkiye's apparel exports, aims to facilitate and guide its members in navigating new markets and staying abreast of sectoral developments.
WRAP, a US-based non-profit organization, focuses on promoting safe, lawful, humane, and ethical working conditions within the textile and apparel industry.

Mr. Selcuk Mehmet Kaya, Chairman of the International Relations and Sustainability Committee of IHKIB, and Mr. Avedis Seferian, President and CEO of WRAP, officially inked a collaboration agreement on March 8, 2024, marking a significant step towards fostering business relations between Türkiye and the USA. The agreement focuses on a pilot project developed by IHKIB and WRAP, aiming to identify leading Turkish apparel companies exporting to the USA and encouraging these facilities to attain WRAP certification. In return, WRAP will provide in-person and virtual training at no charge to guide these facilities through the certification process. The project seeks to strengthen business ties between Türkiye and the USA, creating additional opportunities for mutual cooperation between the parties in both countries.

At the 14th edition more than 4,500 visitors from the retail industry gathered in Mumbai from 1 to 3 June to exchange views on the latest products and solutions specifically for the Indian retail market. Exhibitors on over 7,500 m2 demonstrated where the future of the Indian retail sector is headed. This year's event offered new product segments and profiles, bringing the spotlight to sustainability and focusing on the growth of the overall industry.

The Indian retail market is one of the fastest growing retail markets in the world and a key driver for the Indian economy, something that was also reflected by numerous positive conversations where fruitful synergies were created and long-term relationships were established. Appealing retail design, shopper marketing strategies and visual merchandising were the highlights of the exhibits on the show floor. The trade visitors were also distinguished by a high level of decision-making skills and brand experience expertise.

Thomas Schlitt, Managing Director, Messe Düsseldorf India, points out: “We are very delighted with the brilliant response received from the retail industry for In-store Asia 2023. The event has yet again made its mark by bringing together relevant business opportunities for both exhibitors and visitors. In-store Asia 2023 had something for everyone looking to network and learn from peers and associates in the industry. The event has always been a key meeting point for bellwethers, innovators, distributors, brands and retailers. The 2023 edition has been greatly appreciated for the futuristic ideas and solutions presented both on the expo floor as well as through the dialogues at the convention. I am certain that the connections made here will result in great business prospects for all.”

Elke Moebius, Director Retail & Retail Technology at Messe Düsseldorf, also draws a positive conclusion: “In-store Asia has again confirmed its position as a platform for retail innovations, impressive customer journeys, and shopper-focused strategies that stage physical stores as vibrant, appealing shopping destinations that can captivate and thrill shoppers. Everyone attending here could feel this sense of new departures and investment in the Indian retail sector.”

The 3-day event was accompanied by a Convention under the heading “Humanise, Hybridise, Hyper Localise Retail Experience” where more than 30 speakers delivered talks on such topics as retail research, visual merchandising, shopper marketing and design innovations, to name but a few. Another highlight was the presentation of the coveted VM & RD Retail Design Awards, for which India’s top talents from the Retail Design, Visual Merchandising and Manufacturing sectors competed with each other in 23 distinct categories of store design and window display. At the VM Challenge, six teams of visual merchandisers from renowned brands and companies demonstrated the day before how they conceptualise and realise a shop window within one hour under a given theme and design brief.

The European textiles and clothing sector is set for a major transformation which will affect both industry and workers. The EU’s strategy for sustainable and circular textiles aims to ensure that by 2030, textile products placed on the EU market are long-lived and recyclable with the industry moving from a linear to a circular business model. This strategy is accompanied with the EU’s transition pathway for a more resilient, sustainable, and digital textiles ecosystem linking the green transition with the digital transition while stressing the need for the sector to remain competitive.

IndustriAll European Trade Union (industriAll Europe) and Euratex, representing the workers and employers in the textiles and clothing sectors respectfully, jointly highlight both the challenges and opportunities of the giant forthcoming transformation of the sector and call for action to ensure that European industrial policy is fit for purpose and enables the sector to transform without negatively impacting workers or European industry.

Specifically, the European social partners jointly call for:

1. EU action to guarantee that the European textiles ecosystem remains competitive, including ensuring a level global playing field.
2. Measures to increase the demand of sustainable products including awareness raising campaigns, incentives such as lower VAT rates, and sustainability criteria in public procurement.
3. Measures to ensure access to green and affordable energy.
4. Policy gaps to be addressed, such as promoting a harmonised Extended Producer Responsibility approach across the EU and ensuring that SMEs can use Product Environmental Footprints.
5. Action to ensure that the Sustainable Products Regulation and the forthcoming Digital Product Passport will offer a transparent, predictable and SME-friendly framework.
6. Investment in attracting, training and reskilling workers including via concrete support for the EU Pact for Skills.
7. Appropriate funding, sound metrics and legal incentives at regional, national, and European level to support the green and digital transitions of the textile and clothing sectors.
8. Regional and national authorities to coordinate with sectoral social partners to ensure that the green and digital transitions are fair and just and do not leave the industry, regions or workers behind.

• Presenting Sustainable Apparel Solutions

Freudenberg Performance Materials Apparel (Freudenberg) will be part of the Performance Days from November 03 to 04, 2022 in Munich, Germany. The specialist in woven, knitted, weft and nonwoven interlinings will showcase the latest sustainable products for sportswear, workwear, sportive fashion and athleisure collections.

Freudenberg will showcase its full range of European and global products being part of its House of Sustainability, Active Range and the comfortemp® brand offering high-performance thermal insulation for outdoor and active wear.

Freudenberg Performance Materials Apparel’s House of Sustainability strives to minimize the company’s footprint by reducing the environmental impact of the company’s manufacturing processes to a minimum. At the same time, Freudenberg maximizes its handprint by developing products enabling customers to manufacture more efficiently and sustainably or to consume fewer valuable resources. This initiative is based on seven product pillars with more than 500 sustainable products, among them recycled general interlinings, recyclable, energy-saving or biodegradable materials, sustainable cotton, nature-based solutions and recycled thermal insulations and linings.

Being part of the House of Sustainability, Freudenberg’s Active Range stands for high-performance solutions for stretch active and outdoor active wear including interlinings, tapes, linings, bonding solutions and measuring tools. Most materials of this portfolio are made of at least 70% recycled materials and thus cater to customers’ sustainability goals.

With global consumers becoming more conscious about personal hygiene and environmental protection, exhibitors at Cinte Techtexil China will spotlight materials and technologies for products that respond to these trends. The fair will probe into the associated growth opportunities as the country is one of the leading markets for nonwovens and technical textiles. The event will be held from 6 – 8 September at the Shanghai New International Expo Centre.

The technical textiles and nonwovens industries, the latter notably, are significantly expanding amid the pandemic. A recent forecast[1] predicts that the global polypropylene nonwoven fabric market will continue to rise at a CAGR of 6.7%, reaching USD 39.23 billion by 2028. The anticipated growth is bolstered by demands in end-use industries such as sanitation, medical, automotive and more. In 2020, Asia Pacific was named the largest regional market in the world and is expected to grow significantly over the forecasted period.

The prediction reaffirms the growth prospects of nonwovens. In this regard, industry players expressed much optimism about associated future opportunities during Cinte Techtextil China last year. “The field of nonwovens is poised for a positive growth as the awareness of personal hygiene and pandemic prevention sustains in the domestic market,” commented Mr James Gao, Head of Marketing and Textile Technologies, Uster Technologies (China) Co Ltd. He added: “We decided to join the fair and showcase our new launches as we remain confident in the future development of the industry, especially since China is dominating the global scene.”

Going green is the way forward
Turning to yarns and fibres, the sector is shifting to greener and smarter production that echoes the trend towards sustainability that is gaining considerable traction across the globe. Meanwhile in China, this movement was observed by many exhibitors at the 2021 edition, including Mr Roberto Galante, Plant Manager of FMMG Technical Textiles (Suzhou) Co Ltd, the Chinese subsidiary of the Fil Man Made Group. He mentioned: “The market is paying more attention to environmental protection, and we receive enquiries about special yarns for this every day. We focus on technical yarns for filtration as well as anti-bacterial properties, which are very important for the environment. The potential here in China is incredible and this is a big opportunity for everybody.”

Cinte Techtextil China’s product categories cover 12 application areas, which comprehensively span across a full range of potential uses in modern technical textiles and nonwovens. These categories also cover the entire industry, from upstream technology and raw material providers to finished fabrics, chemicals and other solutions. This scope of product groups and application areas ensures that the fair is an effective business platform for the entire industry.

ECOSENSOR™ by Asahi Kasei Advance presents its SS 2023 collection, made of high-tech fabrics implementing new-generation values, with the aim of keeping nature, body and mind in harmony at Performance Days.

ECOSENSOR™ presents 40 new references that meet the needs of the contemporary consumer, such as durability, wellbeing and performance. Being capable of combining active climate control, exquisite touch, lightness and comfort with sustainable values, ECOSENSOR™ stands out as a unique eco-high-tech performance proposition in its market. The collection covers the different market applications with 7 items for INNERWEAR, 2 for OUTERWEAR, 17 for SPORT KNIT and 14 for SPORT WOVEN.

All of ECOSENSOR™ fabrics are made with sustainable materials which are certified by internatinal certification such as GRS, RCS or self-certification by each yarn supplier, through a traceable and transparent production process and supply chain.
100% of the stretch articles (representing 35% of the collection) are made with ROICA™ EF by Asahi Kasei, the recycled stretch yarn made from pre-consumer materials.
 
The main fibers are GRS certified recycled polyester and recycled polyamide, but the collection also features some blends, such as in Bemberg™, the high-tech yarn born from the transformation of cotton linters through a circular, transparent and traceable process with a precious hand, optimal moisture management characteristics,  whose end of life guarantees its biodegradability.
Even the dyeing and finishing phases - key moments for performancewear - have been certified by international labels such as bluesign® or OEKO-TEX® Standard 100.

• Renowned global denim event goes live again after two years
• Bangladesh Denim Expo brings together the global denim supply chain
• The show has a sustainability focus, and a central theme of ‘Beyond Business’
• Bangladesh is the 2nd largest denim exporter to the EU and the third largest to the United States

After a two-year break, Bangladesh Denim Expo will once again open its doors in the international Convention City, Bashundhara (ICCB) in Dhaka on May 10th & 11th 2022. The event is now firmly established as one of the world’s leading denim trade shows, and its live return is a huge boost to the global denim manufacturing sector.

“Beyond Business” is the theme of the 12th edition of the show. Bangladesh Denim Expo addresses the new opportunities for successful & sustainable business, in a world that now demands that industry leaders to go “Beyond Business.”

79 Exhibitors are set to attend the event, consisting of both local and international participants.

In this edition exhibitors will display fabrics, garments, threads, machinery, finishing equipment and accessories, positioning the show as a true representation of Bangladesh’s denim industry - the second largest denim exporter to the EU and third largest to the United States.

Through a series of product displays, seminar sessions & panel discussions, the Expo will encourage robust debate and interaction among exhibitors and visitors.

8 seminar sessions conducted by exhibitors at the two days event, and two panel discussions, reflecting the overriding sustainability theme of this edition of the Expo.

Industry experts will gather to discuss how the denim industry can improve, not only from a business perspective, but also considering social and environmental impacts and goals.