From the Sector

Koketa, a brand of premium womenswear based in Peru, has begun sampling leggings, undergarments and workout wear featuring Acteev® Protect fabric. Produced by U.S. manufacturer Ascend Performance Materials, Acteev incorporates the odor-fighting and mildew-destroying antimicrobial benefits of zinc ions embedded into the matrix of superior nylon yarns and fabrics.

“When it comes to what’s closest to your most vulnerable skin, being safe and sanitary is a top priority,” said Juan Daniel Del Carpio, commercial director for Koketa. “The Koketa woman wants beauty, comfort and protection, and a partnership with Acteev makes it easier than ever for us to deliver all three.”

Koketa garments with Acteev feature Koketa’s signature innovative styles, including unique knit patterns, on-trend colors and flattering silhouettes. The Acteev fabric is buttery-soft and breathable yet long-lasting and resistant to pilling.

Additionally, clothing made with Acteev is resistant to unwanted odors, keeping garments as fresh after 100 washes as they are on day one. The active ingredient – labeled safe by the U.S. Food and Drug Administration – targets the bacteria and microbes that can cause odor, mildew and discoloration.

“Zinc is nature’s safeguard,” said Juan Toro, global principal business development leader for Acteev in the Americas. “It is a mineral needed for human health, and we have harnessed its power to protect the garments in a natural, sustainable way.”

Instead of taking place from August 25-27 as originally planned, Asia's leading trade fair for fashion and lifestyle will now be held from October 9-11, 2021 at the National Exhibition and Convention Center in Shanghai. The fair has been taking place physically again since July 2020, always in compliance with strict safety and hygiene regulations. Various digital platforms are being set up in parallel.

The around 500 brands registered for CHIC (August) will now present themselves to the trade visitors in autumn on 62,000 sqm, including important industry players such as JINTIANSHI (menswear), VINI Bespoke (menswear), Zaijiu (womenswear), Jiebeidi (womenswear), COFNA (childrenswear), Laura Vita (shoes), Hattershub (headwear), MANNYLONQ (CHIC-Young Blood) and Dragon Heart (CHIC-Young Blood) and exciting up-and-coming designers such as KIMUSSO, Yujiantian and Wuma.

The expected 60,000 visitors are also able to attend seminars and workshops on current topics such as Recognition and new opportunities of new retail in AI Fashion or 2021 Maker of Silk Road & Innovation of Design Infinity -- The Innovation and Entrepreneurship Competition of China Textile & Apparel SME.

Next events:
CHIC Shenzhen | 3rd-5th November 2021 | Shenzhen
CHIC March 22 | 9-11 March 2022 | Shanghai

• Carnet by Ratti Group teams up with Bemberg™ for its ultimate collection of premium, exclusive, responsible lining fabrics

Bemberg™ smart-tech fibers interweave circular economy into the new ‘bunch’ of lining textiles by the renowned fabric manufacturer which partners with tailors, designers and brands to bring style e and responsibility in the made-to-measure menswear and womenswear contemporary wardrobe.
 
The new ‘bunch’ of Bemberg™ fabrics for high-quality linings comprises 59 references that come in vibrant and contemporary colors. The collection reflects Carnet’s constant quest for exclusivity as well as a new vision for the future, thanks to Bemberg™ precious ingredient. “Because there is no style without sustainability” comments Ettore Pellegrini of Asahi Kasei Fibers Italia which supplies Bemberg™ by Asahi Kasei the world-leading materials manufacturer.

Bemberg™ smart-tech fibers interweave circular economy into the new ‘bunch’ of lining textiles by the renowned fabric manufacturer which partners with tailors, designers and brands to bring style e and responsibility in the made-to-measure menswear and womenswear contemporary wardrobe.
 
The new ‘bunch’ of Bemberg™ fabrics for high-quality linings comprises 59 references that come in vibrant and contemporary colors. The collection reflects Carnet’s constant quest for exclusivity as well as a new vision for the future, thanks to Bemberg™ precious ingredient. “Because there is no style without sustainability” comments Ettore Pellegrini of Asahi Kasei Fibers Italia which supplies Bemberg™ by Asahi Kasei the world-leading materials manufacturer.

Bemberg™ is the high-tech ingredient born from the transformation of cotton linters through a full circular, transparent and entirely traceable process. The result is a high-performing unique and precious fiber with anti-static and humidity-control properties. “By choosing to work with Bemberg™, we injected sustainability in the collection in order to offer ‘the best quality chance’ to tailors, designers, brands, and garment makers who believe in and commit to responsible yet premium and exclusive fashion.” Adds Alessandro Ivaldi, Business director at Carnet by Ratti Group.
 
Carnet is a division of the Ratti Group that manufactures and distributes the best fabrics all over the world for the realization of made-to-measure garments for both men and women. In each collection, Carnet’s fabrics are able to show the experience of those who know the code of style. A wide range of exclusives bases, Carnet offers high-end meter fabrics for both men and women.
 
The new Carnet’s  Bemberg™ fabrics for lining range is also available online with over 300.000 metres of fabric that can be purchased with a minimum order of just 50 cm, with delivery granted within 72 hours in over 50 countries.

Shutdown. Einschränkungen. Chaos. Stillstand. Auf einmal ändert sich alles. Weltweit. Corona zwingt die gesamte Weltbevölkerung eine neue Perspektive einzunehmen. Auf einmal können persönliche Beziehungen, Handelsbeziehungen, Kundenkontakte nur digital fortgeführt werden, um Sicherheit zu bieten. Homeoffice wird Alltag. Die Kaufkraft der Endverbraucher sinkt. Ein reflektiertes Bewusstsein für Konsum wächst. Plötzlich müssen gewohnte Mechanismen ganz neu gedacht werden. Gleiches gilt für die Mode, somit für die gesamte Textilindustrie. Innehalten, neu denken, analysieren, abstrahieren, ungewohnte Terrains betreten.

Für die Union Knopf Menswear GmbH bedeutet dies, multiple Perspektiven einnehmen und Kunden dort treffen, wo sie sind – sei es im Büro, Homeoffice, auf Messen oder auf der anderen Seite der Welt. Dementsprechend hat die Union Knopf Menswear GmbH zur neuen Order- Saison 21/22 einen virtuellen Meetingraum entwickelt, in dem die neue Kollektion wie im Augengespräch besprochen und direkt gemustert werden kann. Die virtuelle Kollektionspräsentation ermöglicht eine gewohnt persönliche Kommunikation, Inspiration und Empathie dem Kunden gegenüber. Die realistische und plastisch wirkende Darstellung der Artikel im direkten Zusammenhang zum textilen Untergrund und Thema überwindet das fehlende haptische Moment.

Gleichzeitig bedeutet Umdenken, neue Sichtweisen auf die Mode selbst schaffen und unter Berücksichtigung der andauernden Veränderungen kritisch, innovativ und zukunftsweisend zu reflektieren.

Ein einschlägiges Beispiel dafür ist die formale Klassik. In Zeiten von Homeoffice und online Meetings wirkt Businesswear obsolet. Somit stellt sich die Frage nach ihrer künftigen Berechtigung. Wie wird sich Klassik präsentieren müssen, um als universaler Style an Begehren zu gewinnen und als modern zu gelten?

In der neuen Union Knopf Menswear Kollektion zum HW 21/22 liegt der Schwerpunkt folglich auf multiplen Sichtweisen der Klassik, die unter Berücksichtigung akzentuierender und funktionaler Bekleidungsaccessoires eine Neudefinition mitgestalten.

In der neuen Crossover-Kollektion der Union Knopf Menswear zum HW 21/22 liegt der Schwerpunkt auf modischen Themen, die sich über Zeitgeist definieren und weniger über kurzlebige Trends. Wie in letzter Saison basiert auch diesmal die Crossover-Kollektion überwiegend auf Knopfdesigns aus der Menswear, die sich als Unisex-Artikel herauskristallisiert haben. In dieser Kollektion wird ebenfalls viel Wert auf die Optionsvielfalt moderner Klassiker gelegt. Zusätzlich wird diese feminine Kollektion um schmückende Highlights ergänzt, die weitaus mehr sind als funktionale Bekleidungsaccessoires.

• THE NEW CASUAL ELEGANCE

„Seit Jahren verwenden wir den Running Gag: Das wird die anspruchsvollste Saison „ever“, doch dafür haben wir die anspruchsvollste Kollektion erstellt. Diese Aussage erhält in diesen Tagen eine besondere Wahrheit, denn von der ersten These ist auszugehen und von der zweiten sind wir überzeugt“, erläutert Dieter Reinert, Geschäftsführer von EDUARD DRESSLER.

Die Frühjahr/Sommer Kollektion 2021 von EDUARD DRESSLER steht für die perfekte Inszenierung von casualisierten Looks in Verbindung mit traditioneller Schneiderkunst. Dem Leitkonzept „Tailor Made & Casual Inspired“ folgend, wurde sie konsequenter und fokussierter weiterentwickelt.

Inspiriert von der baltischen Stadt Vilnius, die mit ihrer italienischen Architektur und ihrem farbenfrohen Stadtbild zu Recht als die „italienische Seele des Nordens“ bezeichnet wird, treffen Tradition und Moderne aufeinander – Werte, die den Kern der Marke und die SMART CASUAL TAILORING Kollektion widerspiegeln. Bei Accessoires und Futterstoffen sind Formen der Stadt als graphische Elemente umgesetzt zu sehen. Aussagestarke Materialien, Formen und Farben transportieren Leichtigkeit, Komfort und Performance. Helle, frische und zugleich optimistische Töne sorgen dabei für optische Kaufanreize und reichen von Beere kombiniert mit einem hellen Beige bis hin zu Grau mit Akzenten von Dunkelbraun und Hellblau.

Im Anzugbereich dominieren markante Optiken und Strukturen, die dem Kenner eine große Auswahl an Alternativen zu uni-nahen Mustern bieten. Im Look – zurückhaltend und auffällig zugleich – bestechen feine Mischungen aus edlen und dezenten Bildern. Das All-In-One Paket bietet dem Handel die  Möglichkeit, den Grad der Casualisierung individuell zusammenzustellen. Dadurch entsteht eine neue Flexibilität bei der Auswahl der Sortimente.

Mit der Ausweitung der Sakkokompetenz im Bereich „Create your Look“ etabliert sich das Herrenjackett mit seiner Vielfalt an Farben und variablen Kombinationsmöglichkeiten zum Key Look der Saison. Gezeigt werden Wolle-Leinen Sakkos mit leichten, sommerlichen Bundfaltenhosen aus Leinen oder auch lässigen Jogpants aus Baumwoll-Mischungen. Kombiniert mit luftigen Leinen- oder Popeline-Hemden in sommerlichen Farben entstehen perfekte Looks im Casual Style. Sakkos aus Jersey und Wolle sowie ganzjährige und saisonale NOS-Artikel runden das Angebot ab.

Casualisierte Sakkoformen, Hybridsakkos, ultraleichte Hemdendsakkos sowie die bewährten C-Pieces lassen die Bereiche Tailoring und Outerwear weiter zusammenwachsen. Goretex, Seersucker, veloursähnliche und superleichte Baumwoll-Stretch Qualitäten bestimmen das Warenbild. Der klassische Trenchcoat erfährt ein Update und etabliert sich als transsaisonaler Mantel.

Auch bei der Hose zeigt sich die Casualisierung: egal ob konfektionierte Hose, Chino oder Jogpant. Die Modelle sind lässig, gepflegt und zeigen sich jetzt verstärkt mit Bundfalte und mehr Weite. Strick, Wirk, Hemden, Polo- & T-Shirts aus feinsten italienischen Qualitäten in frischen Farben stehen für maximale Elastizität und Formstabilität und komplementieren den Look. Die aufeinander abgestimmten Krawatten und Einstecktücher lassen unter anderem das baltische Stadtmuster erkennen und runden gemeinsam mit der Auswahl an Gürteln den Total Look im Stil der Marke perfekt ab.

CELEBRATE LIFE COLLECTION – CL . COLLECTION

Outfits für die besonderen sommerlichen Momente – sie zeigen sich differenzierter in der Ausrichtung, konsequenter in der Stilistik. Die „Celebrate Life Collection“ offeriert dem Mann ein breites Spektrum im Styling der Looks und in der Kombination der Outfits. Im Zusammenspiel mit den Farben Beige und Hellblau sowie Schwarz und Rosé entstehen lässige, ungezwungene, dem Anlass entsprechende Looks.

QUALITY AND RESPONSIBILITY

Sozialverträgliche Arbeitsbedingungen, respektvoller Umgang mit Ressourcen, Verantwortung gegenüber unseren Kunden, Partnern und Mitarbeitern ist seit jeher die Leitlinie des Handelns. Verantwortung ist für uns daher kein Trend, sondern eine gelebte Philosophie, die das Unternehmen prägt und deren Ausbau ein Wegweiser für die Zukunft ist. Insbesondere bei der Auswahl unserer Stofflieferanten setzen wir auf Partner, die besonders verantwortungsvoll und zukunftsorientiert produzieren. Mit der Lanificio DRAGO aus Biella haben wir einen solchen Partner gefunden, der traditionelle italienische Werte modern und innovativ interpretiert. Mit ressourcenschonenden Techniken und modernster Webproduktion ist es DRAGO gelungen, die typisch italienische, klassische Stilistik aufzubrechen und den Oberstoffen eine Casualisierung zu verleihen, die wir für unsere Kollektionen sehr schätzen.

Die exklusive auf dem Anspruch höchster Schneiderkunst aufgebaute Herrenmodemarke EDUARD DRESSLER steht seit 1929 für „Finest Menswear“. Im Einklang mit Werten wie Handwerkskunst, Eleganz und Kultiviertheit setzt ein international arbeitendes Designerteam neue Impulse. Für EDUARD DRESSLER arbeiten mehr als 300 Mitarbeiter, alle Kollektionen werden auf eigenen Produktionsbändern gefertigt. Seit 2004 gehört das in Großostheim, Bayern, ansässige Unternehmen zur Brinkmann-Gruppe und firmiert als Dressler Bekleidungswerke Brinkmann GmbH & Co. KG. Die 1947 gegründete bugatti holding Brinkmann GmbH & Co. KG hat ihren Sitz in Herford, Westfalen.

Artisan craft, experience and high eco-technological specialization: the great tradition of fabrics for shirts which styles the future.

Search for quality, the ability to interpret elegance and a product inspired by tradition, though always trendy: these are the distinctive traits which define the vocation of Canclini 1925, a point of reference worldwide for shirt fabric manufacturing. This expertise is implemented through dynamic creativity and 100% Made in Italy artisan  craft. These are the foundations which make the history and capability of Canclini 1925 unique, as standard bearer for everlasting style.

All this results from an authentic family tradition which, for three generations, has been the driving force of the company, shaping each collection. This passion is at the service of tireless search in terms of style and technology which underlies the whole Canclini 1925 innovative approach. The goal is to offer, through its fabrics, an inimitable experience, “creating wellbeing” and emotion through touch alone, respecting the environment and humans.

Founded in 1925, Canclini has always been a company able to combine extraordinary creativity and product care, established as a silk factory in the Como region. This tradition was renewed in the 1960s with the shift to the cotton sector, aiming more and more at customer service, developing a partnership and trust relation. Working with Canclini 1925 means reaching into the tradition of a family which has always been passionate about its work, dynamic, creative and focused on continuous innovation.

These are distinctive and qualifying elements in the Canclini 1925 approach. An approach which, in line with the research and development pathway on which the company has always invested substantial resources, also involves considerable attention the topic of environmental and social accountability. This commitment is confirmed by numerous and prestigious certifications in the company portfolio, starting from the careful selection of raw materials to its social commitment. More specifically, Canclini 1925 has been awarded the GOTS (Global Organic Textile Standard), SUPIMA COTTON (the Pima “Gossypium Barbadense” cotton, classified as Extra-long Staple) certifications, following the Standard 100 by OECO-TEX®, BCI (Better Cotton Initiative) and GRS (Global Recycle Standard). A comprehensive range of tools which, combined with its in-house know-how and expertise capital, enhances the portfolio of Canclini 1925 branded innovations.

This accountability approach also encompasses the social area with the association “Un sorriso in più” (“One extra smile”). Founded and managed by the company, it is a non-profit organisation engaged in projects which include assistance in nursing homes to elderly persons without family ties, as well as in the support to children living difficult and disadvantaged family situations, focusing its activity on “human life quality”. The uniqueness generated by this meeting between tradition and innovation is the driving force behind corporate research, as well as the truly distinctive reason for its style and technology development. The high-performance looms and technologies used make the company strong and flexible enough for contemporary market requirements. The trademark passion of the Canclini family completes the picture within which the company operates, true to an approach which is at the same time artisan and high-tech, a point of reference in Italy and worldwide.

Thanks to its substantial manufacturing capacity, Canclini today is present on all of the most influential shirt markets worldwide, and – with its new Blue 1925 line - also in the denim world. In this way the company has succeeded in positioning itself among major players in textile manufacturing, authentically Italian because of its farsighted  business vision, care for details and production flexibility. It is the approach which – over the years - has allowed the group to take over important enterprises in the sector, for example Hausmann-Moos and Profilo Tessile, Maglificio Mida and Grandi & Rubinelli.
According to Simone Canclini, CEO of Canclini 1925: “What characterises the Canclini 1925 spirit is first and foremost genuine passion driven by our inspiring principles: quality, style and service. These elements have allowed us to become and remain a point of reference worldwide, to rediscover the everyday – basic and exciting – emotion of choosing a special shirt”.

• This new version of Modaris speeds up the time to market for collections

Paris – Lectra launches Modaris® V8R2, the latest version of its patternmaking, grading and prototyping 2D/3D solution. This new version of Modaris, the most widely used modeling solution by leading brands in fashion and apparel, offers greater speed, efficiency and precision in product development. With its powerful 3D simulation and collaboration tools, patternmakers are developing patterns faster and speeding up their decision-making procedures. By reducing or eliminating physical prototyping, product development is less expensive and the time to market is as close as possible to trend detection.

To preserve and strengthen its position as a market leader of product development software, Lectra, with this upgrade of Modaris, is giving particular focus to 3D virtual prototyping. Patternmakers can now share with their partners, 360-degree videos, accessible on any device. Designers in response are able to visualize, comment, and approve the style and fit using the new 3D Style module.

New advances have made it possible to reduce the number of physical prototypes by up to 50%. Modaris V8R2 improves the quality of the solution’s 3D simulations and expands its library with new assets (fabrics, 3D top-stitching effects, realistic scenes, lighting studios, Pantone® and Natural Color System®©,…). The solution is now compatible with Vizoo, a high-quality scanner that brings forth a heightened realism to the appearance of fabric swatches, and with other 3D solutions such as Maya, 3DS Max, Iray to make the digital renderings of the prototypes more true-to-life and accurate.

One of the innovative developments of Modaris V8R2 is a special dart feature to help patternmakers add dimension to their garments with ease. Thanks to this new feature, modifying a dart requires half the usual time, resulting in a 50-90% increase in overall patternmaking speed.

Another highlight of this solution, and important nod to the globalized workforce of the fashion industry, is its ability to manage different units of measurement. With Modaris V8R2, Lectra has made it possible for patternmakers and external suppliers the guarantee of size compliance, regardless of the measurement systems used in the countries where production occurs.

Modaris V8R2 is already gaining traction among its pilot customers. Italian womenswear company GGZ was the first to endorse Modaris V8R2. “GGZ is a fast-fashion company and time and quality are of the essence for us. Modaris’s new dart feature helps us save up to 50% of pattern modification time. Additionally, 3D prototyping helps us ensure that pattern volumes and proportions correspond to our designers’ expectations early on, dramatically reducing our lead times,” attests Majla Gottardo, Patternmaker, GGZ.

“We are entering the information age, and we are catering to patternmakers who are dealing with consumers with different tastes, of all body shapes and sizes. Our patternmakers have hundreds of collections to deliver and no time to spare for errors. What we are aiming to do is making their everyday work environment easier for them, by providing the tools to streamline the development process and reduce the number of reworks to achieve the right fit the first-time,” states Céline Choussy, Chief Marketing & Communications Officer, Lectra. “All this is possible with Modaris V8R2.”

• Lectra provides fashion companies with breakthrough solution that enables them to personalize at ready-to-wear production speed

Paris – Lectra launches its ‘Fashion On Demand’ offer, empowering industry players to uncover new business opportunities brought about by the strong demand for personalization in the fashion industry. Lectra is enabling its customers to produce on demand for the first time ever with an end-to-end offer that automates the entire personalization process from product development to final cutting stages. ‘Fashion On Demand by Lectra’, based on Industry 4.0 principles, is a fruition of four years of R&D with a hundred-strong team of experts, as part of Lectra’s strategic roadmap announced in 2017. There will be a progressive global rollout starting from January 2019.

The digital revolution has prompted consumers to demand personalized products and experiences nowadays. This is an advantageous business model for fashion companies, as it allows them to accurately match supply with demand, and solve a host of problems that regular business models usually face. By simply knowing ahead of time what and how much their consumers want, companies can produce in precise quantities and avoid overstocking and markdowns. In addition, as consumers pay upfront for their orders it improves cash flow for businesses. Fashion companies can use personalization as a way to outshine their competitors and earn consumer loyalty, by offering one-of-a-kind products that make their customers feel exclusive.

While on-demand production is an attractive business model that presents little financial risk, today, fashion companies are encountering huge barriers to entry for this market. Without the savoir-faire and appropriate technology, many companies have to rely on their standard supply-chain infrastructure that lacks the flexibility to create and produce these products. As a result, they have to develop independent workflows for each product, incurring additional production costs, prolonging lead times and even jeopardizing their existing production lines. By having longer delivery times, they face the risk of upsetting their loyal customers who have paid premium prices for their personalized products.

‘Fashion On Demand by Lectra’, is a game changer for the industry. Drawing from 45 years’ experience of working with international retailers, manufacturers and brands, Lectra developed this offer to break down these barriers and empower fashion companies to meet the specific needs of their digitally savvy clientele with best-in-class solutions. ‘Fashion On Demand by Lectra’, available in the form of two packages, one dedicated to made to measure, and the other to customization, is a turnkey solution that automates on-demand production right from order reception to production development stages and the cutting room. Companies can define the product customization criteria and range for each item depending on the package (such as altering product characteristics for customization and pattern adjustments for made to measure) and launch production processes right from the get-go, without interfering with their standard workflows.

Empowering customers through industrial intelligence 2/2

“Personalization, or rather, on-demand production, is going to be an industry-wide phenomenon. It is hence Lectra’s duty, as an Industry 4.0 pioneer, to think ahead of time, and spearhead this movement. Keeping our customers’ best interests in mind, we’ve worked with renowned personalization specialists from different countries to develop this solution. With ‘Fashion On Demand by Lectra’ we’re doing the unthinkable. For the first time in the fashion industry, there will be a comprehensive personalization solution that will be able to perform under the same market conditions as the ready-to-wear segment and produce the same, if not better, results,” says Daniel Harari, Chairman and Chief Executive Officer, Lectra.

This disruptive offer gives fashion companies a 360°-view of the entire personalization process, providing them with the visibility to streamline multiple production processes and manage complex individual demands from custom order to cut piece. Thanks to the supply-chain flexibility that companies gain with this innovative Lectra solution, they will be able to expand their product range and offer more variety, be it womenswear, menswear or childrenswear, and appeal to a broader audience and jump on trends without interrupting their existing production processes. They will not have to waste time on consolidating and communicating information from one production stage to another. This ensures smooth process flows and hence, quick delivery times that can compete with those of standard products.

Intertextile Shanghai Home Textiles 2018 cooperates with the international trendsetter NellyRodiTM Agency again in offering the latest trend forecast to the home textile industry. Integrating different knowledge, inspirations and visions of trend evolution among the experts in the trend committee, three themes namely Caring Future, Crazy Future and Emo Future are established.
As the leading home textile trade fair in Asia, participants can always expect to see the latest items and discover the forthcoming market direction. To fulfil this, more than 1,000 suppliers from China and across the world will showcase a wide variety of products covering the whole spectrum of home furnishing, while the trend forecast, which is introduced during the show, provides both exhibitors and buyers with insight and guidance to stay ahead of the market.

This year, the show works together with the experienced international forecasting firm the NellyRodiTM Agency to form a trend committee consisting of different fields of expertise in order to gain the latest comprehension of international lifestyle forecasts. They have picked ‘FUTURE’ as the keyword of the season and three themes have been developed to illustrate this keyword.

• Caring Future: Now greener, more moral and socially oriented, creation draws from alternative imaginations to protect natural and cultural resources. It pulls inspiration from new eco-gestures and good altruist sense with a new credo – take care of nature and man
• Crazy Future: It plays on whimsical surrealism and petulance, the master of light-hearted insouciance. It plants a seed of madness in creation. Gaiety and fantasy amuse rational souls and titillate a taste for risk
• Emo Future: The need to console our cherished earth revives the emotion its immemorial beauty inspires. New nostalgia for the origin of things reconnects us to the essential. Neo-mysticism consecrates the elements and celebrates spiritual, benevolent nature. It inspires the perpetuation of the Traditions and rituals our ancestors practiced, in all their wisdom and humanism, to glorify nature 

These three themes will be demonstrated and discussed throughout the four-day fair in a series of events, while exhibitors’ products that resonate with the themes will be displayed in the Trend Area. Trend Forum tours will also take place, allowing show attendants to learn and discuss with designers and trend experts about the lifestyle trends.

Committee members with distinct specialties
The committee has contributed their expertise on retail experience, contract markets and new technologies, together with the sociological insights from an international consumer study in developing the themes. The following is an overview of the committee members.

• Mr Vincent Grégoire (France): Creative Director of NellyRodiTM Agency. Studied both interior and industrial design at the École Camondo in Paris, has been the artistic director and designer of exclusive products for the decorator Agnès Comar
• Mr Sun Yun (China): Partner and Design Director of Hangzhou Interior Architecture Design, founder of fashion brand HYSSOP Cornerstone
• Mrs Béatrice Brandt (France): Graduated from the Aix-en-Provence Graduate School of Management in Management Sciences with a major in marketing, 20 years of experience in marketing and innovation, now works as the CEO at Le Jacquard Français
• Mrs Hélène Pasteur (France): Purchasing Manager of Homeware/Leisure, Les Galeries Lafayette/BHV. Graduated from business school, entered Galeries Lafayette’s buying office in 1986 for the beauty, children’s wear, menswear, and accessory markets, managed the project that transformed BHV into BHV MARAIS from 2011 to 2014, now returns to the homeware department

More details of the trend programme will be released closer to the fair. The show will be held from 27 – 30 August at the National Exhibition and Convention Center in Shanghai

• CHIC Shanghai, March 14-16, 2018
• CHIC March 2018 closes successfully with rise in attendance
• CHIC´s new design: Discovering the young consumer world
• Successful business in all fair segments
• Service point CHIC as international platform for the international fashion trade
• New autumn date for CHIC: September 27-29, 2018

The spring edition of CHIC, taking place from March 14-16, 2018, finished successfully with yet another increase in visitor figures. 1,210 exhibitors from 21 countries and regions presented themselves on 117,200 m² at the National Exhibition & Convention Center in Shanghai. 112,666 visitors of all business channels were registered at the fair, among them leading department stores, shopping malls, multibrand stores, agents, distributors.

Chen Dapeng, President of CHIC and Executive Vice President of China National Garment Association: "The consumers in China develop rapidly, `consumer upgrade´ is the keyword, the Chinese market is consumer oriented, in demand is an individual young style. The offer has to adapt to the needs of this target group, the industry has to become even more innovative and face the technological challenges."

CHIC Shanghai shows that the Chinese market follows the current trends which is also mirrored by its fresh young design and a full visual concept that was developed in cooperation with WGSN. Addressees are the young trendsetting consumers, China´s driving force for the strong growth in retail sales, which increased by 10.2% in 2017 to about 5.7 trillion US$. According to a study by BCG this target group accounts for 65% of consumption increase in China with a predicted growth rate of 11% per year until 2021. The total domestic consumption contributed nearly 60% to the economic expansion of the country in the last year.

Intensive contacts and ordering in all areas of CHIC

The exhibitors of the designer area IMPULSES, one of the core segments at CHIC and occupying the entire North Hall, among them Hua Mu Shen, Shan Zi, Mood for Mode, were very satisfied. In addition to numerous concrete cooperation agreements high value orders were placed as well.

The international exhibitors in the FASHION JOURNEY area came from Brazil, Denmark, Germany, France, China Hong Kong, India, Italy - with 40 exhibitors again the biggest European participation - , Japan, Korea, Peru, Poland, Sweden, Spain, China Taiwan, UK. They expressed their satisfaction with their participations and recognize the potential of the Chinese market. The trade fair objective are contacts, numerous promising cooperation talks took place that need intensive follow-up after the fair. Nevertheless there were also orders placed at the fair. The Polish Investment and Trade Agency participated for the first time in CHIC with its national export program “go-to-brand”. Polish jewellery and kidswear designer brands participated in the program and exhibited at CHIC.

Showing at the leather and fur area HERITAGE the International Fur Federation (IFF) presented itself for the first time with international producers such as the auction houses NAFA and SAGA. Turkey was again represented under the roof of IDMIB / ITKIB by ten companies. For the national participants, grouped in pavilions of the respective Chinese provinces, CHIC is an essential business platform, here they regularly meet their buyers and this time once again registered orders of high sums.

Young brands in the CHIC YOUNG BLOOD area like Monkey King (after the monkey king in the classic Chinese novel The Journey to the West) with manga style shirts or JPE, a trendy street style brand with a traditional Chinese dragon being its mascot, made more than 300 contacts with concrete cooperation intentions at CHIC.

Companies in the segment URBAN VIEW, the menswear area, e.g. RUYI group with more than 30 international fashion brands such as Aquascutum or Sandro; GSON, a menswear line of SEMIR group or ManCode, a new exhibitor at CHIC, reported hundreds of cooperation inquiries and direct deals at the fair.

A sensation in the accessories segment SECRET STARS was created amongst others by the German brand LEONARDO. Large groups of visitors interested in the jewellery collection gathered at the booth. The fair participation beat the company´s expectations by far.

The young generation is the engine for fashion consumption in China, a fact also recognized by the management of the SEMIR group that presented product novelties and its service offer with its kidswear brand BALABALA in the KID´S PARADISE at CHIC. New technologies were shown on more than 500 m² by the HODO group and its "unstaffed shops", "smart fitting rooms", "magic dressing mirrors". Further innovations were "cloud shelves" and "big screen data".

Service platform CHIC

The intensively expanded visitor management, online and offline, was a central aspect of the fair. Online via WeChat and the official CHIC APP more than 200,000 visitor request for specific product groups were made, exhibitors uploaded more than 700,000 pieces of product information. Active exchange was initiated by the Buyer´s Talk on the second fair day, dealing with the development of the buying systems of department stores and shopping malls, trend information was given at CHIC Buyer´s Theme Salon also taking place on day 2. The VIP Buyer´s Meeting brought international brands and interested agents and distributors together - a service that the organizer will expand in the future. “We visit CHIC Shanghai every time, for us it´s a very important platform for trend information and also to find European brands that we can introduce to the Chinese market”, says Wen Liu, CEO Jesery from Wuhan, representative of Canadian designer brand JAC. The management of Mallstyle Investment (Shanghai), with e.g. Italian luxury brands in its portfolio, directly got in touch with German and Italian brands at CHIC after the meeting.

The event schedule of CHIC offers a broad seminar and workshop programme with its CHIC TALK, from trend information to retail solutions to buyer meetings, the show programme CHIC SHOWS staged fashion presentations, of which especially the IMPULSES and OVERSEAS´ JOINT FASHION SHOWS attracted the visitors´ attention. CHIC Shanghai is designed as a global platform for the fashion industry and fashion trade and integrates all resources that are relevant to a successful development of the fashion business in China.

CHIC Shanghai changes autumn date to September

CHIC Shanghai changes together with Intertextile Shanghai, PH Value and Yarn Expo the date for its autumn edition to September. The next fair will be held from September 27-29, 2018 at the National Exhibition & Convention Center in Shanghai.