From the Sector

Circ announced that the first men's denim collection featuring TENCEL™ | Circ® with REFIBRA™ technology is now available at H&M, marking the commercial delivery of this unique pilot project first announced in October 2025. Featuring two styles available across the UK, Scandinavia, Central Europe, Eastern Europe, South Europe, Turkey, North America, Mexico, Canada, and the Middle East, the launch brings TENCEL™ | Circ® with REFIBRA™ technology into H&M's standard men's denim assortment for the first time.

The collection explores a fully integrated supply chain approach from textile waste to pulp to shelf, bringing together Circ’s textile-to-textile recycling technology, Lenzing’s fiber production expertise, AGI Denim’s manufacturing capabilities, and H&M’s global retail platform. Each garment contains TENCEL™ Limited Edition Lyocell fibers produced with 30% Circ® pulp recycled from textile waste.

"This launch is proof that recycled textile fiber is ready for mass-market supply chains," said Peter Majeranowski, CEO of Circ. "Seeing TENCEL™ | Circ® with REFIBRA™ technology in H&M's standard men's denim assortment is a milestone the industry has been working toward. It validates that next-generation recycled materials can move through existing supply chains at the quality that global retail demands."

“This collaboration highlights that by bringing together players of all steps across the textile supply chain will result in circular garments available to consumers. We are proud to work with pioneers like Circ to showcase innovation on a pilot production level, making fibers available for commercial garments. We continue to keep our commitment to exploring collaborations with innovators, bringing new TENCEL™ fibers on the market via pilot-scale productions.” explains Caroline Ledl, Senior Director Product Operations at Lenzing Group.

The two-style collection, available in both light and dark wash denim, is the result of a collaboration between Circ and Lenzing to integrate advanced textile recycling into fiber production, demonstrating a path to scale up. Circ's recycling technology separates blended textile waste, including cotton-polyester garments that have historically been unable to be recycled, into two material streams: dissolving pulp and polyester monomers. The resulting Circ pulp is fed into Lenzing's lyocell production process alongside wood from certified or controlled sources, yielding a fiber that carries both the TENCEL™ brand and the REFIBRA™ technology designation, Lenzing's framework for incorporating pre- and post-consumer textile waste into new fiber.

Thiscollaborative project between a legacy sustainable fiber producer and a next-generation textile-to-textile recycler — with H&M as the retail partner bringing it to shelf — reflects a model that advocates have long argued is the most viable path to scaling circular textiles: incumbent infrastructure and emerging technology working in concert, rather than in parallel.

As the latest company to join TMAS – the Swedish Textile Machinery Association – ReSpin has this year established what is just the latest in a succession of Swedish innovations shaping the country into one of Europe’s most sophisticated ecosystems for circular textiles. 

In May this year, Holma Spinning Mill, located in Forsa just outside Hudiksvall, was granted SEK 77.3 million in funding through the Swedish Environmental Protection Agency to establish Sweden’s first industrial spinning line for recycled textile fibres. Holma Spinning Mill is part of Holma Förvaltning, which is co-owned by ReSpin. Sister company Holma Helsingland brings more than a century of experience in spinning, twisting, dyeing and yarn production.

RespinJenny
ReSpin, headquartered in Undersåker, in northern Sweden’s Jämtland, has developed and patented a new mechanical recycling technology called RespinJenny which transforms textile waste into new fibres suitable for yarn production. 

ReSpin was founded in 2020 by Åsa Strandberg, who has more than 30 years of experience in the textile industry and for the past 15 years has been on a mission to make textiles circular. After 17 years at H&M, she chose to leave the company when growing concerns about the environmental impact of the fashion industry grew too big to  be ignored. In 2010 she launched Saiboo, a company which has a focus on the B2B production of garments, selling them and then taking them back for reuse. 

With full control over materials and design, the difficult sorting problem was solved for Saiboo from the start, and driven by the desire to push the industry further, Åsa began collaborating with Mid Sweden University in Östersund on how to design for recycling.
Soon, however, a more fundamental problem became clear – there were no viable recycling methods available on the market. Chemical initiatives were emerging and mechanical recycling existed, but only at very low level.

“While many believed chemistry was the solution, I saw untapped potential in mechanical methods and a remark from a machine researcher that anything which can be done by hand can be done mechanically became the spark that confirmed this direction,” she explains. “I then initiated several research projects together with industry and academia, including the Universities of Borås, Linköping and Luleå, to further explore this idea.”

“RespinJenny uses no water or chemicals, has low energy consumption and is based on preserving as much fibre quality as possible from waste textiles,” adds TMAS Secretary General Therese Premler-Andersson. “It is designed to enable local, small scale and resource efficient recycling closer to where textile waste is generated. The the Swedish Environmental Protection Agency’s funding is an important step in scaling fibre-to-fibre recycling industrially and demonstrating that circular textile materials can be produced on a larger scale with low climate impact.

“Mechanical recycling alone is not enough to achieve textile-to-textile recycling – without the ability to spin recycled fibres into yarn, it is impossible to weave or knit new fabrics, which is why Holma Spinning Mill represents a key part of building a complete circular textile value chain.” 

Rather than focusing on a single breakthrough technology, Swedish companies, including TMAS members, have developed expertise across the entire value chain – from collection and automated sorting through to fibre-to-fibre recycling, testing, product development and policy research.

Underpinning this, has been strong collaboration between Swedish industry and academia.

“The University of Borås – and particularly its Swedish School of Textiles –has become one of Europe’s leading centres for circular textile research and Borås is also home to a number of other TMAS members, such as the ACG Group and Eton Systems, who are driving innovation through advanced automation and involved in many cooperative projects between industry and academia in Sweden,” Therese Premler-Andersson observes.

In conclusion, Åsa Strandberg stresses the great value in now being part of a network where knowledge, innovation and collaboration are central.

“TMAS brings together many of Sweden’s leading companies and experts, all playing an important role in shaping the future of textile production technology,” she says. “As ReSpin moves towards industrialisation, we see great value in joining TMAS, because the transition to circular textile systems requires cooperation across the entire value chain, and the association provides an important platform for that dialogue.”

INDA, the Association of the Nonwoven Fabrics Industry, in collaboration with Nonwovens Industry Magazine, is now accepting nominations for the 2027 IDEA® Achievement Awards. 

The IDEA Achievement Awards recognize outstanding innovations, technical advancements, and leadership across the nonwovens and engineered materials industry. Industry professionals are invited to submit their company’s most innovative products, materials, equipment, and sustainability advancements—or nominate innovations on behalf of their clients—for consideration. 

Presented every three years in conjunction with IDEA®, the IDEA Achievement Awards honor breakthrough developments introduced since IDEA®25. Winners will be announced during IDEA®27, taking place March 23-25, 2027, at the Kansas City Convention Center in Kansas City, Missouri. 

Award categories include: 

• Raw Materials – Best new raw materials introduction 
• Nonwoven Product – Best new nonwoven fabric introduction 
• Short-Life – Best new short-life product introduction 
• Long-Life – Best new durable product introduction  
• Equipment – Best new equipment introduction 
• Sustainability Advancement – Recognizing sustainability and/or circularity advancements in raw materials, nonwoven fabrics, processes and equipment, and end-use products 

Entries must be submitted by November 8, 2026. Finalists in each category will be selected by INDA’s Technical Advisory Board, with the top three entries in each category advancing to the final round. Industry professionals will then vote for the winners through the Nonwovens Industry website. The recipient of the Entrepreneur Award will be selected exclusively by Nonwovens Industry Magazine. 

The 2025 IDEA Achievement Award winners were: 

• Equipment: Dilo Systems GmbH – MicroPunch 
• Raw Materials: Woolchemy NZ Ltd. – neweFibre 
• Short-Life Product: Egal Pads, Inc. – Pads on a Roll 
• Long-Life Product: Magnera – Sontara EcoRE Bag 
• Sustainability Advancement: Kindcloth – KINDCLOTH™ PURA HEALTH Insect Repellent – Water Dissolvable Wipes 
• Nonwoven Product: Innovatec Microfibre Technology GmbH & Co. KG – InnovaWipe® Water Soluble Nonwoven 
• Entrepreneur: Dude Products 

IDEA27 will feature hundreds of exhibitors showcasing the latest innovations in nonwoven and fiber technologies. The RISE® Conference will be held in conjunction with IDEA27 and will feature scalable, demonstrated solutions designed to address complex technical challenges and pressing societal needs, from sustainability and circularity to healthcare, energy, and advanced manufacturing. IDEA27 attendees will also have the opportunity to participate in expert-led nonwoven short courses designed to expand industry knowledge and technical expertise. 

Kornit Digital Ltd., a pioneer in sustainable, on-demand digital fashion and textile production, announced that USColorworks, a North Carolina-based apparel decoration and fulfillment company specializing in custom and on-demand printing for retail and promotional markets, has expanded its Kornit digital production platform with the addition of Atlas MATRIX and Atlas MAX PLUS systems to deliver high-quality, on-demand apparel across cotton, blended fabrics and polyester. 

Among the first companies to adopt Kornit's new Atlas MATRIX direct-to-garment (DTG) solution, USColorworks is leveraging its ability to deliver the highest quality output across all fabric types, including polyester, projecting a 30% increase in apparel and textile production for all on-demand orders. By reducing operational complexity and opening new revenue streams, Atlas MATRIX enables true on-demand manufacturing without compromising quality, durability, or efficiency. The scalable platform also allows USColorworks to bypass large inventory stocking in favor of fast, direct-to-customer shipping, producing high-definition, high-quality prints on demand across a boundless range of fabrics and colors. 

USColorworks is replacing its legacy production systems with Atlas MATRIX, unifying custom order production—whether for 1 piece or 1,000—to accelerate turnaround times, reduce labor costs, eliminate pre-treatment, and deliver a superior hand feel.  At the same time, USColorworks is reducing its reliance on the more labor-intensive direct-to-film (DTF) workflow, previously its method for short-run polyester print-on demand jobs, by transitioning those volumes to Kornit infrastructure. 

“Digital production has dramatically increased our competitiveness and revenue," said Rodney McDonald, President of USColorworks. "I don't believe you can win a national program now without having the ability to handle both bulk items and on-demand orders. Digital is the only way to do it all right—managing both large and small orders in the same process. As speed, accuracy, and consistency are critical, the Atlas MATRIX system is the right solution at the right time, and it has led to an immediate and significant increase in volume from retail customers. We see this new platform leading the way for print-on-demand across our entire business." 

“When we officially unveiled the Atlas MATRIX system at Kornit Konnections this past April, our intent was clear – enable brands and producers to embrace digital production for what has now become the on-demand era. Kornit is delivering on that promise with the new Atlas MATRIX system, which is already producing tangible results at some of our leading customers,” said Chris Carson, Vice President of Sales at Kornit North America. “We’re proud USColorworks has chosen to expand their digital production capabilities with Atlas MATRIX, thus removing production limitations and firmly embracing digital as the new standard for apparel production.” 

The first chapter of Catalyst Club debuted in Florence, bringing together creative directors, entrepreneurs, manufacturers, journalists and innovators from across the fashion and textile industry for an evening of dialogue, exchange and connection.

Hosted at the Soko Innovation Hub and developed in partnership with Pioneer Denim, the gathering took place around a single long table, bringing guests together in an informal and convivial setting designed to encourage open conversation and the sharing of ideas.

During his opening speech at the dinner, Matteo Urbini, MD of Soko Chimica, expressed his enthusiasm for the initiative: "It’s a real pleasure to host an evening where we can finally move past virtual networking and connect in person. Getting together live is still the best way to build authentic relationships and make real things happen."

Set within a relaxed and convivial environment, free from presentations, panels and formal agendas, the evening encouraged guests to engage openly, allowing ideas, perspectives and future visions to flow naturally. Conversations touched on sustainability, creativity, manufacturing and innovation, generating valuable connections and opportunities for collaboration while introducing the purpose of Catalyst Club: a community designed to bring together the people shaping the future of fashion, denim and innovation through dialogue, exchange and shared inspiration.

The first chapter was realized with the support of Pioneer Denim, whose commitment to innovation and industry collaboration reflects the values at the heart of the initiative.

The Florence gathering represents the beginning of a journey that will continue through future chapters, expanding a network of professionals united by the belief that meaningful change starts with connection.

About Catalyst Club Catalyst Club is a curated community that brings together the people shaping the future of fashion, denim and innovation. Through intimate gatherings and meaningful conversations, it creates opportunities for ideas, perspectives and collaborations to emerge and evolve.

About Soko Soko is an innovation-driven chemical company serving the global fashion and textile industry. Through research, partnerships and its Soko Innovation Hub, the company promotes collaboration, sustainability and knowledge-sharing across the supply chain. Soko is the creator and organizer of Catalyst Club.

About Pioneer Denim Pioneer Denim is a leading denim manufacturer recognized for its commitment to innovation, quality and responsible production, supporting global brands through advanced technologies and sustainable practices.

The undersigned associations, representing several European industrial sectors, call on EU institutions to maintain the current legal text of the Single-Use Plastic Directive (SUPD), adopted in 2019. While the signatories recognise the importance of ensuring that the SUPD delivers measurable and meaningful environmental outcomes, reopening the Directive now will create legal uncertainty, add disproportionate burden for economic operators that are already navigating partial and often divergent national transpositions, and increase the risk of regulatory overlaps or contradictions with existing and upcoming legislation. Moreover, there is currently insufficient evidence on the effectiveness of the current SUPD to justify a revision, as described below: 

• Insufficient evidence to inform a revision of the SUPD. 
  An impact assessment of the SUPD cannot be carried out at a moment when several of its provisions are not yet in place. While a first report on the state of implementation of the SUPD was published in April 2026, it remains partial, and reporting is not harmonised, preventing meaningful comparison of data across countries. Taking the example of consumption reduction targets, Member States and other EEA countries only reported data on SUP products placed on the market in 2022 and, even for this report, did so using different indicators. Crucially, since the target on consumption reduction is set for 2026, no data are yet available on whether that target has been achieved. In summary, the partial application of the SUPD and the limited data available suggest that a revision of the SUPD would be premature at this time. 
• Preventing further fragmentation and gold-plating. 
  The transposition of the SUPD has produced significant regulatory fragmentation, uneven enforcement, and widespread instances of gold plating, creating persistent uncertainty for companies active across multiple Member States. The result is a patchwork of national rules that undermines the integrity of the Single Market, inflates compliance costs, and fails to deliver proportionate environmental benefits. These structural shortcomings must be fully recognised in the evaluation of the SUPD and effectively addressed prior to considering a reopening of the Directive. 
• Ensuring legal certainty for economic operators. 
  A revision of the SUPD would create legal uncertainty for companies and Member States that are still implementing several of its provisions. While the SUPD entered into force in mid-2021, the date of application for most of its provisions is at a later stage. Furthermore, the EU Commission has only recently adopted some of the implementing decisions and guidelines on the current SUPD. Any change to the SUPD at a moment when companies are still adapting to new obligations, and Member States are still in the process of implementing some key provisions, would create legal uncertainty for economic operators who do not know whether targets or the scope of the SUPD may change. Legal uncertainty carries significant economic costs for economic operators, notably in terms of investment delays likely to persist throughout the entire SUPD revision process (2–3 years). 
• Avoiding overlaps with other legislation. 
  Revising the SUPD while the Ecodesign and Packaging Regulations are still being implemented, and as negotiations on the Circular Economy Act (CEA) begin, increases the risk of regulatory overlaps and contradictions. These frameworks cover intersecting areas and a revision of the SUPD in parallel with the CEA would almost inevitably lead to duplicative or conflicting provisions. Even if the EU Commission ensured full coherence in its proposal, the co-legislators could still introduce provisions that diverge from or contradict the SUPD framework, further undermining legal certainty and the functioning of the Single Market. 

At a time when EU leaders have made regulatory simplifications and a fully integrated Single Market central to Europe’s competitiveness agenda, we urge EU policymakers to focus legislative efforts where they are most needed and avoid reopening a framework that has yet to deliver concrete results.