From the Sector

RE&UP is diving into Textile Exchange Conference 2025, joining a global community of innovators, brands, and changemakers. This year’s conference theme is Shifting Landscapes: Connecting Environmental Adaptation and Systems Transformation, which explores how the fashion industry can adapt, innovate, and accelerate the shift toward circularity. 

RE&UP is a circulartech company reshaping the traditional textile-to-textile paradigm. By producing Next-Gen Cotton and Next-Gen Polyester that maintain the same performance as virgin fibers, it brings sustainable solutions to life, addressing the planet's most pressing challenges. Enriched by SANKO’s centenary knowledge in textile innovation, RE&UP creates a circular ecosystem that transforms end-of-life textile waste into high-quality raw materials at scale.

On Day 1 of the event, Ebru Ozkucuk Guler, RE&UP’s Chief Sustainability Officer, joined the panel “Toward Impactful Textile-to-Textile Recycling Systems”, alongside Suhas Khandagale (H&M) and Cyndi Rhoades (Circle-8 Textile Ecosystems). The interactive session examined the current and future scale of feedstocks for textile-to-textile recycling, discussed legislation, sorting challenges, and explored practical solutions to accelerate circularity. 

“If we truly want to create a solution, brands must stay committed, stepping back is no longer an option,” said Ebru Ozkucuk Guler, RE&UP. “We were thrilled to share insights and explore actionable solutions with partners committed to circularity.” 

Beyond the panel, RE&UP is showcasing its pioneering circular solutions and engaging with brands and suppliers to translate sustainability commitments into measurable impact. By connecting practical solutions with policy insights and on-the-ground innovation, RE&UP is helping the industry move from theory to action, proving that circularity is not just a goal, but a tangible path forward. 

With the fashion industry facing increasing pressure to reduce waste and embrace regenerative practices, events like Textile Exchange are critical for building collaboration, sharing knowledge, and inspiring systemic change.

Jeanologia, a global leader in sustainable technologies for the textile industry, returns to Kingpins Amsterdam with its new collection “Mediterranean Soul”, blending nature, creativity, and technology to prove that authentic denim can be designed and produced with efficiency and minimal environmental impact.

The collection draws inspiration from the power of the Mediterranean Sea and the essence of Valencia, Jeanologia’s hometown. Following the devastating floods that hit the city in October 2024, the collection is a tribute to resilience, nature, and Mediterranean creativity, reinterpreted in the world’s most universal fabric: denim.

"Mediterranean Soul is a story of resilience and creativity brought to life through denim," says Carme Santacruz, Creative Director at Jeanologia. The collection captures the Mediterranean beauty and vibrancy in every garment: the deep blues of the sea, the golden texture of sand, sunlight reflecting on facades, and the lively energy of urban and natural landscapes. More than fashion, it is a manifesto— environmentally conscious design that is at once authentic, innovative, and sustainable. "Mediterranean Soul is a journey that connects our roots with our global mission to detoxify and dehydrate the fashion industry, without sacrificing creativity or efficiency," adds Santacruz.

Laser + G2 Ozone: bringing Mediterranean landscapes to life through denim
To capture this Mediterranean spirit, Jeanologia combines two most powerful technologies:

• Laser, which brings landscapes and natural textures to life with hyper-realistic, unique designs. It has transformed the way jeans are designed and produced, eliminating any hand tough and offering infinite creative possibilities. Today it allows reproducing vintage effects, 3D textures, breaks, or vector designs with precision, speed, and consistency, digitalizing the entire design process and ensuring creativity, quality, and efficiency.
• G2 Ozone Indra, whose ATMOS process creates abrasion and a wide variety of washes, from deep indigo blues to light tones, as well as blacks and greys. This “air washer” replaces traditional washing methods with ozone and precise humidity control, achieving authentic washes without water, chemicals, or pumice stones, and reducing both environmental impact and costs.

Together, Laser + G2 Ozone give designers total freedom to create authentic finishes with greater contrast, brightness, and naturalness, achieving true sustainability at the best cost.

‘Digital to real’, from virtual design to real garment
At Kingpins, Jeanologia also presents ‘Digital to Real’, a space where visitors can experience how digitalization accelerates the design-to-production process. With eDesigner, brands can develop and visualize denim finishes in a fully digital environment, reducing up to 80 percent of physical samples, cutting emissions, and connecting creativity directly with production.

‘Made in España’: creativity, innovation, and sustainability
At Kingpins, Jeanologia takes part in ‘Made in España’, a space that celebrates the strength and creativity of the Spanish textile industry.

Together with Recover, Jeanologia showcases circular, responsible, and creative denim, highlighting new ways to enhance sustainability and close the loop in denim production.
Alongside Textil Santanderina and Pinter, the company will inspire visitors with a collection that blends art and fashion, a reflection of Spanish innovation, craftsmanship, and contemporary creativity.