From the Sector

Infinited Fiber Company announces that Petri Alava, co-founder and CEO since the company’s founding in 2016, will step down from his role on May 31, 2025. Chief Operating Officer Sahil Kaushik will serve as acting CEO from June 1, 2025. Petri Alava will continue supporting the company as Senior Advisor through the end of November. The Board of Directors has initiated the search for a permanent successor.

While circularity and sustainability remain essential, competitiveness is now front and center in the next phase of Infinited Fiber’s industrial scale-up. The company’s strategy is evolving accordingly, with an intensified focus on operational excellence and readiness for large-scale industrial investment.

“Our product has been validated by the market — the value is now established,” said Andreas Tallberg, Chairman of the Board of Directors. “The next strategic priority is to turn that value into profitable industrial scale, by optimizing cost and capital efficiency. We’re grateful for the work Petri and the team have done and excited to begin the next chapter — with Sahil, who brings deep experience in scaling industrial production and driving efficiency in the chemical industry, now leading the transition.”

“Infinna is a breakthrough innovation that’s more relevant than ever,” said Kaushik. “It’s a privilege to lead this talented team, together with world-leading brands supporting us as investors. We have a clear path forward and a solid foundation for the next phase.”

Over the past decade, Petri Alava has played a central role in shaping Infinited Fiber into a global front-runner in textile-to-textile recycling of cotton. Under his leadership, the company’s circular fiber Infinna™ has achieved strong market traction, backed by long-term offtake agreements with leading fashion brands, underscoring Infinna’s unique value and laying the groundwork for scaling a profitable business.

“Ten years is a long time to lead a growth company — and a natural point for change,” said Petri Alava. “I’m incredibly proud of the journey we’ve made as a team: we’ve built something truly valuable — a recycled cotton-like fiber with exceptional market fit, proven demand, and long-term partnerships. Now, with market dynamics shifting and Infinited Fiber entering a new strategic phase, it’s the right time to pass the baton — from creating value to scaling it. I’m happy to support the team during the transition.”

Volunteers at Salvation Army charity shops from across the UK, were invited to a photoshoot with top celebrity photographer and glam team at Holborn Studios to feature in a new Volunteers’ Week campaign.

The photoshoot saw hundreds of second-hand items, that were donated to Salvation Army clothing banks and charity shops, selected to style the volunteers for a photoshoot which aims to celebrate the important role volunteers and charity shops play in their community and promoting sustainable fashion.

There are over 10,2001 charity shops in the UK, supported by around 233,0002 volunteers. Salvation Army Trading Company Ltd (SATCoL) operates over 250 stores on behalf of its parent charity, supported by more than 5,5003 volunteers.

Kelly Castelete, Head of Communications at Salvation Army Trading Company, said:
“Our charity shops are all about community, affordability and sustainability. We have over 5,500 volunteers who help us sort through donations and help our customers to find amazing second-hand fashion. With our volunteers’ help, we raise millions of pounds every year to support The Salvation Army’s important work. Our volunteers are true advocates for sustainable fashion, and they continue the long legacy of our charity to turn donated items into valuable resources to help others and help protect our planet. We were honoured to invite volunteers to take centre stage for our latest campaign. They shone in front of the camera on the day, and they are shining examples to us every day.”

The fashion shoot was art directed and photographed by Catherine Harbour, with styling by Rebekah Roy, and hair and make-up by Lan Nguyen-Grealis.

As part of Volunteers’ Week 2025 which is running from 2nd to 8th June, shops will celebrate their volunteers and host tea parties. A special edition of SATCoL’s internal magazine was also produced which shares volunteer stories and all the benefits of volunteering.

Under the theme “Ensuring a Transformed World Prosperity – Action for Planet with Innovation and Collaboration,” APIC 2025 promoted the petrochemical industry’s role in driving growth and building a sustainable future amid fundamental structural shifts in the sector, which aligns with Indorama Ventures’ brand promise to deliver indispensable chemistry through sustainable solutions.
Indorama Ventures joined some 1,500 delegates from across the globe to discuss sustainability, innovation, and industry cooperation. Ahead of the event, the company’s Combined PET segment, the world’s largest producer and recycler of PET bottles, hosted a reception for about 200 customers, suppliers and partners, including a traditional Thai puppet performance and an interactive VR experience of Indorama Ventures’ 360 Gallery.

Indorama Ventures Public Company Limited, a global sustainable chemical producer, reinforced its leadership in shaping the future of the petrochemical industry at the Asia Petrochemical Industry Conference (APIC) 2025, held this year in Bangkok.

Mr. Aloke Lohia, Group CEO of Indorama Ventures, emphasized that collaboration across the value chain is critical to building long-term resilience and relevance in a shifting global landscape:
“Our global diversity gives us the agility to meet change with confidence and to remain dependable no matter the environment. It is this quiet strength that makes us a partner you can rely on, for today and for what lies ahead. The future of our industry won’t be written in isolation. It will be shaped, once again, through collaboration. Through shared purpose. Through indispensable chemistry.”

Driving Sustainability Through Innovation
At a APIC 2025 panel discussion titled “Reimagining Petrochemicals”, Dr. Anthony Watanabe, Chief Sustainability Officer, explored how the industry must move beyond incremental change by adopting systemic innovation, improving sourcing transparency, and accelerating climate-positive technologies.
Complementing this vision, Dr. Tinnabhop Santadkha, Sustainability Innovation Specialist, delivered a keynote on “Indorama Ventures’ Alternative Feedstocks.” He outlined how the company is investing in bio-based materials, chemical recycling, and alternative feedstocks to reduce emissions and enable a circular economy at scale.

Scaling Impact at the Grassroots Level
In a session focused on circular economy ecosystems, Ms. Naweensuda Krabuanrat, Head of Global CSR, Global Recycling Education and Thai Advocacy, spotlighted the company’s work in building community-based PET collection systems and driving education through public-private collaboration. Her presentation underscored a key takeaway: that systems-level change requires both infrastructure and behavior change. The company’s recycling infrastructure and public-private partnerships are contributing to a more sustainable value.

Borealis continues to invest in growth through sustainable solutions that are transforming the polymer industry. Its facility in Burghausen, Germany, is significantly expanding production capacity for an innovative polymer foam solution called Daploy™ High Melt Strength polypropylene (HMS PP). This investment—totaling over EUR 100 million—addresses growing global demand for recyclable, high-performance foam solutions. The new line, scheduled to start up in the second half of 2026, will triple Borealis’ supply capability for fully recyclable HMS PP. This expansion enables the transition to more circular and recyclable material solutions for customers in the consumer products, automotive, and building and construction industries.  
 
The development of Daploy HMS PP took place at Borealis’ Innovation Headquarters in Linz. The new product provides exceptional foamability, lightweight properties, and mechanical strength—characteristics that support material efficiency and help cut both costs and CO2 emissions. It is suitable for use in monomaterial solutions, which are easily recyclable at end of life.  
 
By supporting the sustainability principles of Reduce, Reuse, and Recycle, Daploy HMS PP addresses the growing demand for recyclable solutions across multiple industry segments:
 
In the automotive industry, Daploy is used for ultra-lightweight foamed interior and under-the-hood components. Typically 60-90% lighter than non-foamed alternatives, these components help improve fuel efficiency and reduce carbon emissions. It also enables zero-waste production as all production trim-offs can be easily recycled. In addition, Daploy makes it possible for these parts to be constructed from a single material, facilitating recycling at the end of the vehicle’s life.  
In the building and construction sector, Daploy HMS PP is used to replace heavier materials in insulation and paneling applications. Its durability, strength, and heat resistance ensure excellent performance, while its lightweight properties and recyclability improve the sustainability of these components.
 
“In line with our We4Customers strategy, this investment creates value for customers by enabling them to design recyclable, foam-based products for a wide range of high-performance applications,” explains Craig Arnold, Borealis Executive Vice President Polyolefins, Circular Economy Solutions and Base Chemicals. “By expanding production, we’re ensuring a reliable supply of this advanced material to help our customers achieve their sustainability goals and deliver high-performance solutions.”