From the Sector

Under adidas’ ambition to help athletes overcome high pressure moments in sport, it has teamed up with leading sport neuroscientists, neuro11, to understand the impact it has within a game of football, basketball, and golf during penalty shootouts, high-stake putts and must-make free-throws.

Working with Emiliano Martínez, Ludvig Åberg, Nneka Ogwumike, Rose Zhang, and Stina Blackstenius, as well as amateurs in the game, adidas and neuro11 delved into their minds to identify and analyse where pressure peaks, to help athletes across the globe to better understand it.

Understanding from this study that grassroots athletes and their elite counterparts experience similarly intense levels of pressure in the biggest sporting moments - but elite athletes were up to 40% more effective at managing pressure during these moments¹ - a toolbox of techniques has been developed, built from the specific findings, to assist next-gen athletes in managing and overcoming the feeling within their game.

Covering in-depth detail on what pressure looks like within each sport, how it has been proven to impact specific in-game moments, the brain zones that neuro11’s state-of-the-art brain technology measures and the main insights from each athlete’s training session, each report sets out to support all athletes in accessing the optimal zone - the brain state in which they perform at their best.

Rounded off with science-backed tips that reveal the optimal area of a goal to strike a penalty, how to use time to regain focus before netting a free throw, as well as the impact of dwell time on putting in golf – the guides are shaped around enhancing mental focus during some of the most pressured moments across sport.

1 Findings captured during athlete training sessions, as part of adidas SS24 Brand Campaign, in collaboration with neuro11 (November ’23- January ’24). Study carried out with Emiliano Martínez, Ludvig Åberg, Nneka Ogwumike, Rose Zhang, and Stina Blackstenius, in addition to 5 grassroot athletes.

CARBIOS and De Smet Engineers & Contractors (DSEC), a provider of Engineering, Procurement and Construction services in the biotech’s and agro-processing industries, announce their collaboration to spearhead the construction of the world's first PET biorecycling plant. Under the agreement, De Smet has been entrusted with the project management and detailed engineering, including procurement assistance and CARBIOS partners’ management, to ensure the execution of the plant's construction in Longlaville, France, due for commissioning in 2025.  CARBIOS’ first commercial facility will play a key role in the fight against plastic pollution by offering an industrial-scale solution for the enzymatic depolymerization of PET waste to accelerate a circular economy for plastic and textiles.

With over 70 members of De Smet's expert team dedicated to the project and working alongside CARBIOS teams, the collaboration aims to guarantee the project timeline and budget while upholding quality, safety, health, and environmental standards. Construction is currently underway and on schedule.

“From Earth to Earth”: The new plan defines goals and concrete actions in Environmental, Social and Governance (ESG) areas to foster value creation for all stakeholders and put new sustainability regulatory requirements at the centre of attention.

A project, designed to enhance RadiciGroup's transparency and commitment to develop a responsible business along its entire value chain from an economic, social and environmental perspective and focus on the ever more widespread and stringent sustainability regulatory requirements. These are the features and goals of the Sustainability Plan presented by the Group and called "From Earth to Earth", precisely to emphasize the intent to focus on the Earth and future generations.

In the context of a complex and constantly changing scenario, the Group has therefore decided to capitalize on the goals achieved and look beyond them with a plan defining the medium-term targets and the actions to be taken to fulfil them and covering all areas considered to be "material”, i.e., relevant from the point of view of ESG and financial risks, opportunities and impacts. Indeed, the ultimate goal of "From Earth to Earth" is to support business continuity and the growth of the company and all its stakeholders.

The project was the result of a multi-year collaboration with Deloitte, which contributed an external and objective viewpoint on the definition of the material targets and themes. However, it was not an armchair exercise, but the result of an extensive listening process involving internal and external stakeholders, all of whom were sustainability experts who helped define a shortlist of strategic themes for both the Group and its main stakeholders. These issues were then analysed in detail using working tables on the different themes to identify the objectives in Environmental, Social and Governance areas and the related concrete actions needed to achieve them, in line with the European decarbonization and energy transition policies and the
United Nations Sustainable Development Goals, a global blueprint for sustainable growth.

In particular, RadiciGroup’s environmental goals include: a 20% increase and differentiation in renewable source electricity consumption, an 80% reduction in total direct greenhouse gas emissions by 2030 compared to 2011, attention to water consumption to limit the impact on local communities and biodiversity, the extension of Life Cycle Assessment (LCA) methodology to measure the environmental impact of 70% of the products (in terms of weight) manufactured by the entire Group, collaboration among the various actors in the supply chain from an ecodesign perspective and the search for increasingly more sustainable and circular packaging solutions.

Solvay awarded a scholarship to facilitate an educational alliance between the Massachusetts Institute of Technology (MIT) and Fermi High School in Cecina. The initiative unfolded during an event held at Solvay's Rosignano site in Italy, providing a platform for students and faculty. Through this partnership, 200 Fermi High School students participated in STEM* and digital lessons from MIT's Global Teaching Labs project, emphasizing the teaching of scientific disciplines by the American university.

Beyond the scholarship award ceremony, students received a tour of Solvay's factory in Rosignano. The tour highlighted the company's dedication to safety, sustainability, and bridging the gap between academia and industry challenges. The experience illustrated the practical application of academic studies in an industrial context, showcasing Solvay's advanced control procedures, safety protocols, technological innovations, digital transformation efforts, and sustainability measures.

Discussions during the event included key sustainability topics such as water conservation, energy efficiency, waste management, and Solvay's commitment to promoting a balanced work-life culture and diversity within the workplace.

This collaboration aligns with Solvay's global Corporate Citizenship program. Through this program, Solvay supports individuals and communities, channeling efforts to tackle worldwide societal challenges through strategic investments in education, sustainability, and local community initiatives.

*STEM stands for science, technology, engineering and mathematics

A new research project links some of Denmark's leading researchers in PFAS remediation with artificial intelligence. The goal is to develop and optimise a new form of wastewater and drinking water treatment technology using artificial intelligence for zero-pollution goals.

In a new research and development project, researchers from Aarhus University aim to develop a new technology that can collect and break down perpetual chemicals (PFAS) in one step in a purification process that can be connected directly to drinking water wells and treatment plants.

The project has received funding from the Villum Foundation of DKK 3 million, and it will combine newly developed treatment technology from some of Denmark's leading PFAS remediation researchers with artificial intelligence that can ensure optimal remediation.

"In the project, we will design, construct and test a new, automated degradation technology for continuous PFAS degradation. We’re also going to set up an open database to identify significant and limiting factors for degradation reactions with PFAS molecules in the reactor," says Associate Professor Xuping Zhang from the Department of Mechanical and Production Engineering at Aarhus University, who is co-heading the project in collaboration with Associate Professor Zongsu Wei from the Department of Biological and Chemical Engineering.

Ever since the 1940s, PFAS (per- and polyfluoroalkyl substances) have been used in a myriad of products, ranging from raincoats and building materials to furniture, fire extinguishers, solar panels, saucepans, packaging and paints.

However, PFAS have proven to have a number of harmful effects on humans and the environment, and unfortunately the substances are very difficult to break down in nature. As a result, the substances continuously accumulate in humans, animals, and elsewhere in nature.

In Denmark, PFAS have been found in drinking water wells, in surface foam on the sea, in the soil at sites for fire-fighting drills, and in many places elsewhere, for example in organic eggs. It is not possible to remove PFAS from everything, but work is underway to remove PFAS from the groundwater in drinking water wells that have been contaminated with the substances.

Currently, the most common method to filter drinking water for PFAS is via an active carbon filter, an ion-exchange filter, or by using a specially designed membrane. All of these possibilities filter PFAS from the water, but they do not destroy the PFAS. The filters are therefore all temporary, as they have to be sent for incineration to destroy the accumulated PFAS, or they end in landfills.

The project is called 'Machine Learning to Enhance PFAS Degradation in Flow Reactor', and it aims to design and develop an optimal and permanent solution for drinking water wells and treatment plants in Denmark that constantly captures and breaks down PFAS, while also monitoring itself.

"We need to be creative and think outside the box. I see many advantages in linking artificial intelligence with several different water treatment technologies, but integrating intelligence-based optimisation is no easy task. It requires strong synergy between machine learning and chemical engineering, but the perspectives are huge," says Associate Professor Zongsu Wei from the Department of Biological and Chemical Engineering at Aarhus University.

Avery Dennison, a leader in materials science and digital identifications solutions, has completed a project with NRVLD, a community-based agency comprising artists, technologists and media personalities who are passionate about disruptive innovation.

Avery Dennison created limited edition augmented reality T-shirts worn by the NRVLD Executive Team during ‘NRVLD’, an immersive event held during Art Basel Miami Beach in December 2023.

The 30 T-shirts were digitally connected via heat transfers featuring a QR code and image recognition. Visitors were transported to an immersive artwork metaverse, built by ARkivist. In addition to the AR experience, each garment was personalized with the wearer's contact details embedded in the NFC woven patch on the chest, providing a connection point for guests throughout the event. Both connected garment experiences were powered by Avery Dennison’s atma.io connected product cloud.

Avery Dennison will be showcasing this project at NRF 2024: Retail’s Big Show, from January 14-16 at the Javits Convention Center in New York. The connected T-shirts will feature alongside a host of apparel digital solutions for supply chain visibility, product tracking, and consumer engagement.

Michael Colarossi, vice president, innovation, product line management and sustainability, Apparel Solutions, Avery Dennison comments: “The trajectory of consumer experiences unmistakably leans towards digital, and brands are actively seeking innovative methods to engage consumers by merging traditional craftsmanship with digital creativity. In this scenario, AR acted as the conduit, and Avery Dennison's connected garment technology and on-garment Embelex branding turned that vision into tangible reality."

Pavan Bahl, founder of Bellwether Culture and co-founder NRVLD, comments: "In the Web3 sphere, blockchain technology enables ownership of digital goods and identity. Our collaboration with Avery Dennison showcases the potential of bridging this gap, illustrating the exciting possibilities in this space."

From Resource-efficient and Recycled Fibres for Textiles and Building Panels to Geotextiles for Glacier Protection: Six award nominees present innovative and sustainable solutions for various industries in the cellulose fibre value chain. The full economic potential of the cellulose fibre industry will be introduced to a wide audience that will vote for the winners in Cologne (Germany), and online.

Again nova-Institute grants the “Cellulose Fibre Innovation of the Year” award in the context of the “Cellulose Fibres Conference”, that will take place in Cologne on 13 and 14 March 2024. In advance, the conferences advisory board nominated six remarkable products, including cellulose fibres from textile waste and straw, a novel technology for dying cellulose-based textiles and a construction panel as well as geotextiles. The innovations will be presented by the companies on the first day of the event. All conference participants can vote for one of the six nominees and the top three winners will be honoured with the “Cellulose Fibre Innovation of the Year” award. The Innovation award is sponsored by GIG Karasek (AT).

In addition, the ever-growing sectors of cellulose-based nonwovens, packaging and hygiene products offer conference participants insights beyond the horizon of traditional textile applications. Sustainability and other topics such as fibre-to-fibre recycling and alternative fibre sources are the key topics of the Cellulose Fibres Conference, held in Cologne, Germany, on 13 and 14 March 2024 and online. The conference will showcase the most successful cellulose-based solutions currently on the market or those planned for the near future.

The nominees:

The Straw Flexi-Dress: Design Meets Sustainability – DITF & VRETENA (DE)
The Flexi-Dress design was inspired by the natural golden colour and silky touch of HighPerCell® (HPC) filaments based on unbleached straw pulp. These cellulose filaments are produced using environmentally friendly spinning technology in a closed-loop production process. The design decisions focused on the emotional connection and attachment to the HPC material to create a local and circular fashion product. The Flexi-Dress is designed as a versatile knitted garment – from work to street – that can be worn as a dress, but can also be split into two pieces – used separately as a top and a straight skirt. The top can also be worn with the V-neck front or back. The HPC textile knit structure was considered important for comfort and emotional properties.

HONEXT® Board FR-B (B-s1, d0) – Flame-retardant Board made From Upcycled Fibre Waste From the Paper Industry – Honext Material (ES)
HONEXT® FR-B board (B-s1, d0) is a flame-retardant board made from 100 % upcycled industrial waste fibres from the paper industry. Thanks to innovations in biotechnology, paper sludge is upcycled – the previously “worthless” residue from paper making – to create a fully recyclable material, all without the use of resins. This lightweight and easy-to-handle board boasts high mechanical performance and stability, along with low thermal conductivity, making it perfect for various applications in all interior environments where fire safety is a priority. The material is non-toxic, with no added VOCs, ensuring safety for both people and the planet. A sustainable and healthy material for the built environment, it achieves Cradle-to-Cradle Certified GOLD, and Material Health CertificateTM Gold Level version 4.0 with a carbon-negative footprint. Additionally, it is verified in the Product Environmental Footprint.

LENZING™ Cellulosic Fibres for Glacier Protection – Lenzing (AT)
Glaciers are now facing an unprecedented threat from global warming. Synthetic fibre-based geotextiles, while effective in slowing down glacier melt, create a new environmental challenge: microplastics contaminating glacial environments. The use of such materials contradicts the very purpose of glacier protection, as it exacerbates an already critical environmental problem. Recognizing this problem, the innovative use of cellulosic LENZING™ fibres presents a pioneering solution. The Institute of Ecology, at the University of Innsbruck, together with Lenzing and other partners made first trials in 2022 by covering small test fields with LENZING™ fibre-based geotextiles. The results were promising, confirming the effectiveness of this approach in slowing glacier melt without leaving behind microplastic.

The RENU Jacket – Advanced Recycling for Cellulosic Textiles – Pangaia (UK) & Evrnu (US)
PANGAIA LAB was born out of a dream to reduce barriers between people and the breakthrough innovations in material science. In 2023, PANGAIA LAB launched the RENU Jacket, a limited edition product made from 100% Nucycl® – a technology that recycles cellulosic textiles by breaking them down to their molecular building blocks, and reforming them into new fibres. This process produces a result that is 100% recycled and 100% recyclable when returned to the correct waste stream – maintaining the strength of the fibre so it doesn’t need to be blended with virgin material.
Through collaboration with Evrnu, the PANGAIA team created the world’s first 100% chemically recycled denim jacket, replacing a material traditionally made from 100% virgin cotton. By incorporating Nucycl® into this iconic fabric construction, dyed with natural indigo, the teams have demonstrated that it’s possible to replace ubiquitous materials with this innovation.

Textiles Made from Easy-to-dye Biocelsol – VTT Technical Research Centre of Finland (FI)
One third of the textile industry’s wastewater is generated in dyeing and one fifth in finishing. But the use of chemically modified Biocelsol fibres reduces waste water. The knitted fabric is made from viscose and Biocelsol fibres and is only dyed after knitting. This gives the Biocelsol fibres a darker shade, using the same amount of dye and no salt in dyeing process. In addition, an interesting visual effect can be achieved. Moreover, less dye is needed for the darker colour tone in the finished textile and the possibility to use the salt-free dyeing is more environmentally friendly.
These special properties of man-made cellulosic fibres will reassert the fibres as a replacement for the existing fossil-based fibres, thus filling the demand for more environmentally friendly dyeing-solutions in the textile industry. The functionalised Biocelsol fibres were made in Finnish Academy FinnCERES project and are produced by wet spinning technique from the cellulose dope containing low amounts of 3-allyloxy-2-hydroxypropyl substituents. The functionality formed is permanent and has been shown to significantly improve the dyeability of the fibres. In addition, the functionalisation of Biocelsol fibres reduces the cost of textile finishing and dyeing as well as the effluent load.

A New Generation of Bio-based and Resource-efficient Fibre – TreeToTextile (SE)
TreeToTextile has developed a unique, sustainable and resource efficient fibre that doesn't exist on the market today. It has a natural dry feel similar to cotton and a semi-dull sheen and high drape like viscose. It is based on cellulose and has the potential to complement or replace cotton, viscose and polyester as a single fibre or in blends, depending on the application.
TreeToTextile Technology™ has a low demand for chemicals, energy and water. According to a third party verified LCA, the TreeToTextile fibre has a climate impact of 0.6 kg CO2 eq/kilo fibre. The fibre is made from bio-based and traceable resources and is biodegradable.

Growth, digitalisation and re-commerce – the forthcoming INNATEX (the international trade fair for sustainable textiles) is devoted to highly topical themes. From 20 to 22 January 2024 at the Messecenter Hofheim Rhein-Main near Frankfurt, over 200 exhibitors will be meeting up with retailers, experts and journalists. The motto for the winter trade fair is GROW, representing the call for sustainable, social and commercial growth that will not be possible without the green fashion movement.

Optimistic expectations despite the challenges
According to Alexander Hitzel, INNATEX Project Manager, and the organisers, MUVEO GmbH, various new trends are opening up that might, if exploited strategically, unlock new business areas. These range from ‘quiet luxury’, travel, internationalism and focused storytelling to services for specific target groups. On the Monday, members of the expert panel will be discussing re-commerce with the Hessen Retail Federation in the Community Lounge.

From storytelling to digital tools – the INNATEX themes
“Second-hand is in fashion,” says Julia Frings of IFH Köln. “Sales of used and recycled products have been on an upward trend for some years now and with the rising importance of sustainability, their relevance will continue to grow. There is great potential in this area for the trade to reach new target groups and expand the range on offer. To be successful, though, it is essential to have a concept tailored to the needs of consumers.”

Alongside Julia Frings of IFH Köln, other Federation panellists will include Steffen Riegel of Hessnatur. The first Lounge Talk at the start of INNATEX will deal with Strategies for Sensible Growth, borrowing from the motto for the fair. This topic will be followed by Fair Wages in the Global South, Storytelling as a Strategy, and Digital Trends.

Brand portfolio and partners of INNATEX
The collaboration with the Hessen Retail Federation, like that with Fashion Changers and Greenstyle Munich, has already proved its worth at previous fairs, as a way of adding variety to a well balanced fair programme. The new collaborative partners include AMD Academy of Fashion and Design (AMD) in Wiesbaden, the Fashion Campus 2030 Initiative and the Enterprise Europe Network (EEN, a network promoting internationalisation among smaller and medium-sized businesses).

The brand portfolio includes fashion for all generations, tastes and occasions. Labels exhibiting for the first time include businesses such as Fuza Wool from Denmark with its high quality traditional knitwear, and the hemp-based accessories of 8000Kicks from Portugal. The DESIGN DISCOVERIES comprise Anfisa Roumelidi, C/OVER and Consci.

From 11 to 14 January 2024, the global carpet and flooring industry will meet at the Hannover exhibition grounds to discuss new products and current industry trends. With 1,000 international exhibitors, DOMOTEX promises a comprehensive overview of the Flooring und Carpets & Rugs sectors.

In addition to top exhibitors from the Carpets & Rugs sector, numerous global brands from the flooring industry will be exhibiting.
Well-known and long-standing exhibitors such as Area Floors, Amorim, Lamett, Li & Co, Camsan, Design Parquet, CFL Flooring, AGT, Forestry Timber, STP, SWISS KRONO, Decospan, Massive Holding, Floorify and Granorte have confirmed their participation. However, new exhibitors or those who have not participated for several years are also back in 2024 – including Kronospan and Kaindl, mFlor, Onefloor, Republic, Classen, Gerflor and MeisterWerke. From the field of application and installation technology, Neuhofer, SELIT, Välinge, Estillon, Shaper Origin, ADESIV, KLEIBERIT and i4F have also announced their participation.

In addition to the main exhibition, DOMOTEX will offer a variety of side events designed to provide important impulses for the day-to-day business of all trade visitors

THE GREEN COLLECTION
For the second time, THE GREEN COLLECTION in Hall 23 will highlight the latest developments in the fields of sustainability, circular economy and environmental protection in the carpet and flooring industry for visitors to experience first-hand. The special display includes current research projects by TFI Aachen, a haptic material show by raumprobe and product presentations by companies such as Uzin Utz, Classen and Gerflor.

RETAILERS‘ PARK
In collaboration with DECOR-UNION and the MEGA Group, DOMOTEX will be expanding its portfolio to include the two product segments "wall" and "ceiling" for the first time. In addition to other flooring suppliers, the RETAILERS' PARK in Hall 19/20 will feature products for holistic interior design, including paints and coatings from Südwest, Meffert and PPG Coatings as well as wallpapers from AS and Erfurt. Participants can also look forward to practical solutions for their day-to-day business, presented in the area's own user forum through hands-on live demonstrations.

DOMOTEX on Stage
The conference program in Hall 23 features experts from the retail sector, associations, architecture, interior design, trade and politics, who will offer a holistic view of the topics of the future for the entire industry. On Friday, 12 January, German politician and member of the European Parliament Reinhard Bütikofer will give a presentation on the European Green Deal. Joachim Stumpp, Managing Director of raumprobe, and Chiara Rodriguez from Materially will report on sustainable materials. In addition to sustainability, topics relating to trends, new work and the shortage of skilled workers will also play a keyrole at DOMOTEX on Stage.

Yanfeng, an automotive supplier, and TactoTek, a pioneer in smart surface technologies, will collaborate on the development of highly integrated Human Machine Interface (HMI) solutions for future Smart Cabin applications. The goal of this partnership is to combine advanced lighting, user interfaces, as well as various decorative trim with a deeply integrated product approach.

Yanfeng has made the strategic decision to integrate TactoTek's Injection Molded Structural Electronics (IMSE) portfolio as a technological layer in its worldwide Smart Cabin business. The intention is to enhance the overall user experience by offering advanced lighting features and introducing new functional elements like HMI, haptic feedback, and display integration.

This approach enables Yanfeng to align with emerging automotive industry trends, including autonomous driving, and addresses non-driving related tasks (NDRTs), thereby shaping the future of Smart Cabins and redefining the driving experience.

This collaboration strives to create a unique in-vehicle user experience by accelerating seamless lighting integration into all surfaces of future vehicle interiors. The IMSE technology offers a fresh unique design and styling principles for slim, compact configurations and unconventional shapes.