From the Sector

Trevira, one of the market leaders in polyester yarn manufacture, and the development services company imat-uve have together achieved a milestone in textiles design: the use of 3D flat knitting technology for automotive interiors. In a jointly developed process that unites innovative yarn technologies with cutting-edge connection and finishing techniques, Trevira and imat-uve have found a way of producing anatomically contoured seat covers and trim components for vehicle interiors. Why is this important? The answer lies in the way it's done. Because the technology uses just one knitting process rather than several, manufacturers can reduce their production and materials costs, as it's no longer necessary to cut and assemble the fabrics. But the new invention is not just cost-effective – the flat knitting technique means that it's now possible to personalise design and function to a much greater degree, representing another important step in the direction of on-demand production.

Trevira and imat-uve are the first companies to develop such a sophisticated application of the knitting process for use in vehicles, thanks to imat-uve’s innovative processing and finishing technique which deploys a low-melt yarn specifically developed by Trevira. The collaboration has resulted in a high-performing knitted product which satisfies even the most demanding criteria in terms of quality and comfort. The VDA 230-210 standard velcro test carried out by imat's testing laboratory found that the product was extremely abrasion resistant. The 3D flat knitting technology even means that areas known to be vulnerable, such as the seams on seat covers, can be strengthened in the course of the same single knitting process. Another benefit of the technology is its contribution to sustainable manufacturing. Not only does it work on the zero waste principle, but the knitted fabric itself is manufactured entirely from yarn made from PES recyclates.

Thomas Rademacher, Head of Development at Trevira, explains why the collaboration was so successful. "The development company imat-uve came up with a new breakthrough technology, while here at Trevira, we contributed our own recycled yarns and a new low-melt yarn we've developed based on synthetic fibres, which provides a stabilising effect. Together we have created a highly sought-after, top quality product for automotive interiors. Flat knitting will now be the go-to technology for vehicle interiors – in the future, it will be impossible to imagine life without it."

Hans Peter Schlegelmilch, imat-uve’s CEO, pointed out the especial benefits of the new technology for vehicle manufacturers and their suppliers. "The 3D flat knitting technology doesn't just make it possible to save time and money on production. It also opens up a whole new world of personalisation for end consumers. We are extremely pleased that with Trevira as our partner, we have been able to take this significant step towards the future of automotive interiors."

Archroma, a global leader in color and specialty chemicals towards sustainable solutions, will be presenting its innovative denim solutions for manufacturers and brands at DenimsandJeans India 2018, on August 1 & 2, in Bangalore, India.

Just two months after the DenimsandJeans Vietnam show, Archroma will again showcase its unique combination of technologies for denim effects and colors, from fiber to finish, from the authentic roots of indigo to the most innovative and eco-advanced solutions.

At the India show, Archroma’s expert team will also present its coatings and washing solutions aiming at bringing denim creativity to a whole new dimension.
Visitors at the booth will be able to see an “illustration collection” of exciting indigo casts.

DENISOL®, BRINGING INDIGO BACK TO ITS ROOTS - NOW ANILINE-FREE*
Archroma’s Denisol® range is a newly developed pre-reduced liquid indigo solution that is manufactured in Archroma’s award winning ‘zero liquid discharge’ manufacturing plant in Pakistan. Denisol® Indigo 30 liq is compliant with major official eco-standards and requirements from retailers, brands and fashion leading companies and helps to produce fabrics suitable for current eco-labeling such as bluesign® and GOTS.

Responding to demands for a non-toxic alternative to the dyes that are used for the iconic and traditional indigo blue that consumers associate with denim and jeans, Archroma just announced the upcoming new Denisol® Pure Indigo 30.

ADVANCED DENIM, TOWARDS WATERLESS DENIM DYEING
Consider this: The water needed to produce one pair of jeans is said to be ~ 11'000 liters(1). With approximately 167 million pairs of jeans produced monthly(2), that is 1,837,000,000,000 liters of water consumed every month in the process!
Based on the Denim-Ox and Pad/Sizing-Ox dyeing processes, Archroma’s multi-awarded ADVANCED DENIM, dyeing technology allows savings of up to 92% in water, 87% in cotton waste and 30% in energy, compared to a conventional denim dyeing process.

The technology has been adopted by brands like Patagonia and received the prestigious 2012 ICIS Innovation Award and Innovation with Best Environmental Benefit Award.

• Optisul® C, “soft colors” made easy
  With Optisul® C dyes, denim manufacturers can produce soft denim colors in continuous dyeing processes, as well as on coating and printing. Optisul® C affinity-free, sulfide-free dyes can easily be combined with each other to create garments suitable for wash-down treatments in a wide array of easily achievable and reproducible soft colors.
  They are suitable for GOTS and bluesign® approval.
• Diresul® RDT Ocean Blues, ocean-themed bright sulfur blue dyes
  Archroma’s Diresul® RDT Ocean Blues are a collection of vibrant, ocean-themed bright sulfur blue dyes. These best-in-class dyes and their auxiliaries bring out the best of indigo, improve workability, dyeing consistency and process safety.
  They can be combined with Denisol® Indigo 30 liq in bottoming/topping manufacturing routes for avant-garde blue styles.
• Diresul® blacks & greys, a cosmos of greys and deep black and navies
  Archroma’s dye portfolio of conventional and black Diresul® specialties allow to create a universe of greys and deep black and navies. From superficial to solid blacks for both extreme wash-down and stay black effects.

EARTHCOLORS, TRACEABLE FROM NATURE TO FASHION
The EarthColors patented range of “biosynthetic” dyes for cotton and cellulose-based fabrics, which are made from waste left over by the agricultural and herbal industry after extraction, such as almond shells, saw palmetto, or rosemary leaves. The latest NFC technology used on the end-product hangtags enables transparency and traceability through the supply chain to consumers.
The EarthColors allow to produce the earth tones that are coming strong: red, brown and green colors. They have been adopted by brands such as Patagonia, Kathmandu and G-Star, and won an OutDoor Industry Award 2017.

COATING, A WHOLE UNIVERSE OF COLORS AND EFFECTS
Archroma’s dye and chemical specialties portfolio allows to create exciting colors and effects using coating applications, from exclusive sulfur dyes and pigment specialties that help highlighting the indigo look, to functional finishes that give performance to denim garments - using water-based, formaldehyde-free or ultra-low formaldehyde polymers.

SOLUTION PACKAGES FOR SUSTAINABILITY
Archroma recently introduced the ONE WAY Process Simulator, the last update of a calculation tool that supports its ONE WAY Sustainability Service introduced back in 2012. The new, online software can be used to mimic and compare products and processes, and thus calculate the ecological and economical profile of the final end-product.
Archroma’s portfolio of ZDHC MRSL-compliant chemicals and dyes is integrated into the ONE WAY calculation tool since 2013.
“It is time to make denim in a whole different way; denim that brings together innovation, sustainability and creativity,” says Anjani Prasad, Head of Sales India, Archroma. “Brands around the globe are exploring how to make fashion in a cleaner and safer way, and Archroma has the solutions to do just that, to create denim with a soul.”
Visit Archroma at DenimsandJeans India 2018 at t at Hotel Lalit, Bangalore, India, on August 1 & 2, 2018.
* Below limits of detection

(1) Arjen Y. Hoekstra, The Water Footprint of Modern Consumer Society
(2) American Chemical Society, www.sciencedaily.com/releases/2012/06/120619123753.htm.
Denisol®, Optisul®, Diresul® are trademarks of Archroma registered in many countries.
© 2018 Archroma

Partnership Provides Retail Brands with Omni-Channel Personalisation Platform

Fresh Relevance, the real-time personalisation platform for email, mobile and web, today announced its partnership with Contactlab, the leading engagement marketing platform for commerce-focused companies and fashion & luxury brands. The partnership provides retail brands with true omni-channel marketing by allowing to fully integrate insights from online and in-store customer behaviour.
Retailers now not only benefit from the rich insights regarding the online behaviour of a customer whilst on the website (what pages they looked at, the products they placed in the cart and the items purchased) and whilst engaging with marketing emails, but also when and how often they visited a store and the purchases they made whilst there. This is made possible by the close integration of the Fresh Relevance real-time personalisation platform and Contactlab’s engagement marketing cloud platform.

Eddy Swindell, co-founder and CRO at Fresh Relevance, states: “The ability to accurately join the dots of the customer journey as they move between offline and online has been the missing piece in the retail puzzle. Retailers using Fresh Relevance fully integrated with Contactlab can harness this valuable insight in real-time, to improve how they engage with every customer across all touch points.”
How Fresh Relevance and Contactlab deliver true omni-channel marketing:

• Personalise the web experience using both online and offline transactional data.
• Engage with in-store shoppers by sending them well-timed personalised emails that include the products they were interested in as well as relevant product recommendations.
• Drive customers in-store or online with personalised incentives and promotions based on the shopper’s behaviour.

Swindell adds: “True omni-channel marketing in this way not only improves overall sales. It enables you to better understand the journey your customers take, and in doing so engage them with personalised 1-2-1 communications and improve their experience of shopping with your brand.”

Stefano Lena, Chief Strategy Officer and VP Business Development at Contactlab comments: “This partnership is the coming together of two powerful real-time platforms that enable every retailer to have a clear and up-to-date view of how people are interacting and transacting with their brand online and in-store. The breadth of data capabilities makes it one of the most compelling propositions available on the market today.”

Fresh Relevance is sponsoring Contactlab's Conference”, which takes place in Milan, Italy, on June 19, where the company will exhibit its real-time personalisation platform and Eddy Swindell will present "Personalisation in an omni-channel world".

About Fresh Relevance
Fresh Relevance is the real-time personalization platform for email, mobile and web. We increase sales with personalized customer experiences and real-time marketing tactics across email, mobile and web. Our marketing hub unifies siloed systems without the need for an integration project. We deliver full control of real-time marketing tactics such as triggered emails and cross-channel personalization. Organizations using Fresh Relevance include: Rip Curl, Homebase, M&M Direct, Harvey Nichols, Thorntons, Cottages.com and White Stuff.

OutDoor2018: Schoeller’s coldblack® technology has been specifically optimized for use on knitted and woven fabrics so brands can now expand their product application uses. Under the blazing sun, textiles with coldblack® heat up less and stay cool to the touch. Südwolle Group, a leading manufacturer of high quality yarns, has also recognized the ideal combination of merino and coldblack®. With this, the wear comfort of wool apparel can be tangibly improved.

Wool is well known for its various property benefits, including insulation, natural antibacterial protection, odor control, light weight and nearly wrinkle free composition. Not only in the winter time, but also in summer particularly merino wool, a special high-quality type of wool, regulates moisture balance and thus the body temperature. The fibers can absorb a great deal of moisture or sweat and transport it away from the body. Warm ambient air quickly dries the material and causes a cooling evaporation, which makes it very comfortable to wear merino apparel in the summer time.

coldblack® technology from Schoeller supports the natural properties of wool because it reliably reduces heat build-up when exposed to the sun. Together with the help of Südwolle Group, the finish has been optimized specifically for the use in merino apparel. The yarn manufacturer chooses coldblack® for a variety of uses, especially for knitting and weaving yarns for sports and outdoor apparel and develops such products individually according to its customers’ requirements.

Stéphane Thouvay, Managing Director Product Management & Innovation at Südwolle Group, summarizes the use of the technology as follows: “coldblack® is part of our product range for the summer time, which we will be presenting at OutDoor show in Friedrichshafen. The technology reduces not only heat build-up, but also enhances the natural UV protection of wool without affecting the look and feel of the fabric. Therefore coldblack® perfectly fits into our yarn selection for sports and outdoor apparel, for example in our collection ʻYarn in Motion’. For end consumers garments made of coldblack® yarns can optionally be labeled with hangtags.”

When used in high-quality woolen fabrics, coldblack® has already proven its performance and is being used by renowned brands in various collections of men’s suits. Since 2008, the technology has been licensed by more than 200 brands, in sports particularly in the field of cycling, triathlon and golf. All components of the finish are bluesign® approved.

• Fibres for automotive composites, technical textiles, hygiene and medical nonwovens
• UltraLink fibres offer sustainable system cost reduction solutions to the automotive industry
• Meralux offers improved liquid management for a dry feeling
• Stand 2034, ANEX 2018, 6-8 June, Tokyo Big Sight, Japan

Beaulieu Fibres International, the leading European polyolefin fibre supplier, marks its Asia Nonwovens Exhibition and Conference (ANEX) debut with unique products and capabilities to support innovation at a local level within the automotive and hygiene segments.

At Stand 2034, Beaulieu Fibres International demonstrates its commitment to the global market growth for automotive composites and technical textiles, as interest increases in adopting lightweight materials to reduce vehicle weight and fuel efficiency.

The company will present UltraLink bonding fibres that improve the mechanical, thermal and functional properties of the final part, allowing customers to meet OEM specific standards in a more sustainable way. They are available in both MONO and BICO technology – a first for the composites industry.

Jefrem Jennard, Global Sales Director – Industrial Fibres, comments: “Beaulieu Fibres International developed UltraLink fibres over the past two years to provide an answer to the automotive industry’s continuous strive for lower weight, lower emission, lower cost and better properties. They are being introduced in new global automotive programmes with SOP 2019-2021. We are delighted to introduce them to the Asian market at ANEX.”

At ANEX 2018, Beaulieu Fibres International also presents its platform of unique Meralux fibres offering significant improvements to the dryness of nonwoven for hygiene and medical applications. The BICO fibre has a special cross section, which enables it to provide bulk, opacity and enhanced fluid management compared to standard round fibres to nonwoven constructions. As a result, a dry feeling is achieved for the final nonwoven.

Petra Bohle-Stricker, Global Sales Director – Hygiene Fibres, comments: “As Asia Pacific heads towards becoming the largest regional tissue and hygiene market by the end of 2025  , nonwovens producers can already take advantage of the benefits of Meralux to launch new and innovative products that will grab the attention of global and local manufacturers. Visitors to our ANEX booth can experience Meralux fibres first-hand in nonwoven samples.”

Since Meralux was first launched in April 2017, the portfolio has expanded to include Meralux T and Meralux Soft. Beaulieu Fibres International is currently expanding its production programme with polyester-core (PET) BICO. In addition a pilot line for new developments is under construction. Both are expected to come on stream in 2018.

RONSE, Belgium - Textile finishing expert, Devan Chemicals, launched its brand-new, patent-pending Moov&Cool technology at Performance Days (18-19 April) in Munich. Detailed as a 'cool comfort technology', the innovation has the potential to improve the athletic performances of both amateurs and professionals alike by regulating core body temperature.

Moov&Cool, Devan’s latest textile finish, consists of a multi-functional polymer technology that absorbs heat during performance and improves the moisture management properties of the fabric. Applied by either padding or spray, the treatment targets and regulates core body temperature and simultaneously reacts to sweat build up and heat emission.

Devan’s technology has been brought to life in an effort to boost the performances of athletes. The company collaborated with the University of Leuven (Belgium) and the Bakala Academy to evaluate and prove the finishing technology. According to Devan, the first results look promising as they have seen an effect on heart rate and lactate levels. Furthermore, the first test results also highlighted a decrease in core temperature of around 0.4°C.

Devan will continue testing in order to evaluate the impact of Moov&Cool when applied to different fibre types and fabric structures. The company aims to provide different application levels to optimise the benefits of the technology for individual sporting activities where performance intensity may play a major role in the protection required.

•    New, sustainable, ready-to-use solutions for plastic auto parts to support China’s electric vehicle boom
•    Stronger, softer nylon polyamide fibers plus fast processing for clothes, carpets & industrial applications
•    AddWorks blends lower total cost of ownership & reduce production complexity while enhancing performance

Muttenz, May 3, 2018 – Clariant, a world leader in specialty chemicals, introduced new additive solutions for plastics materials at Chinaplas 2018.

“Our innovations focus on higher performance at better convenience for a sustainable future,” says Stephan Lynen, Head of Clariant BU Additives. “At Chinaplas 2018 we demonstrated our technical and market capabilities around the theme of e-mobility. The immense changes in mobility call for lighter, safer and smarter vehicles. We offer new additive solutions, such as AddWorks, and technical capabilities to respond to this demand. We are accompanying this with a series of investments such as new production facilities in China.”

Clariant’s new AddWorks solutions – AddWorksATR 146, AddWorks LXR 568 and AddWorks TFB 117 – are specifically aimed at improving performance and efficiency of plastics materials for compounders, polymer and fiber producers in China’s major plastics manufacturing segments. All three solutions are part of the globally available portfolio.

The full AddWorks portfolio consists of differentiated market-specific synergistic additive blends that streamline production processes and create value for customers while enhancing performance. Each solution is customized to specific market needs, underlined by broader considerations such as emission reduction, and less energy and resource usage.

Sustainability and performance for the world’s largest auto market
To support the significant investment in electric vehicles in China, Clariant launched two additive innovations that improve the lifetime of lightweight automotive parts and under-the-hood applications and reduce VOC emissions in an easy to use single solution.

AddWorks ATR 146 is a new low dosage, sulfur-free heat and light stabilizer for filled polypropylene (TPO) compounds used in interior applications. Its exceptional heat and light stability and long term color retention offers the automotive industry unmatched performance. It shows no surface cracking after 700 hours at 150°C, which enables dashboards, instrument panels, door panels and pillars to maintain their aesthetics longer than with traditional stabilizers. It also contributes to reducing blooming and VOC emissions, supporting the common effort to make automotive interiors healthier and odorless.

AddWorks LXR 568 is a high performance processing stabilizer that helps to prevent plastic resins, especially polyolefins, from degradation at high processing temperatures. For the automotive industry, this reduces the tendency of injection molded polypropylene interior car parts to turn brittle during heat exposure, enabling them to maintain a defect-free surface. It also has low migration and low fogging that support healthier in-cab environments.

AddWorks LXR 568 combines outstanding color and melt flow protection with good resistance to hydrolysis and high thermal stability. This makes it ideal for interior and under-the-hood powertrains and wider application areas such as packaging films. It is available in free-flowing pills and micro-pills which are easy and convenient to use.

Softer, stronger polyamide fibers for clothes, carpets and industrial applications
Within the next three years, China is expected to account for 40% of the world’s nylon production and more than 30% of the nylon resin consumed globally[1]. The new AddWorks TFB 117 offers a number of benefits to help stabilize and smoothen fiber production processes, protect color, and improve heat stability and mechanical properties of fibers. AddWorks TFB 117 ensures smooth spinnability with less filaments breakage, even at low processing temperatures and at high speed spinning up to 5,500 m/min.

Martin P. J. John, Head of BL Performance Additives at Clariant, comments: “AddWorks solutions are an ideal fit with China’s priority of achieving more sustainable production. They save time and reduce complexity along the production process, with easy to use formats that reduce health risk and chemical waste. Our new state-of-the-art production facility in Zhenjiang, China, which opens later this year, is dedicated to the manufacturing of AddWorks to deliver innovative solutions tailored to the needs of the market. Made for China in China.

In addition to AddWorks, Clariant presented Exolit® OP 1400, a highly stable non-halogenated flame retardant enhancing safety during the charging process. It also provides outstanding thermal stability for under the hood applications. Exolit OP 1400 has been awarded the Clariant EcoTain® label for outstanding sustainability and performance.  

Clariant also introduced two ranges of performance waxes that smoothen the production of automotive plastics for under the hood applications, Licowax® and Licocare® RBW. The recently launched Licocare RBW is a series of multi-purpose additives based on crude rice bran wax. They offer better shaping flexibility, better mechanical properties and enhanced surface finish, which results in a reduced rejection rate and a more effective dosage.

TRSA, the global association for the linen, uniform and facility services industry, and the creator and administrator of the Hygienically Clean Certification announced today its 2018 Hygienically Clean Healthcare Advisory Board slate of members.

“The board is responsible for administering, enforcing, and revising TRSA’s Hygienically Clean Healthcare (HCH) Standards. Additional duties include establishing and maintaining criteria and procedures for the certification of healthcare textile processing in commercial, cooperatives, and in-house healthcare laundries and facilities. These subject matter experts will provide guidance regarding best management practices (BMPs), inspections and testing to ensure that the Hygienically Clean Healthcare Certification Program benefits consumers, laundry-processing facilities and textile services customers,” said Joseph Ricci, President and CEO of TRSA.

Members of the newly formed board of directors, who represent the entire industry -- linen, uniform and facility service companies, large central laundries, healthcare linen, uniform and facility services customers of TRSA members, suppliers, and experts from related healthcare and other professional organizations -- will serve a three-year term:

Randy Bartsch
CEO, Ecotex Healthcare Linen Service Inc.
Chairman

Rick Kislia
Chief Operating Officer
Crescent Laundry
Vice Chairman

David J. Stern
President & CEO, Paris Companies
Secretary

Greg Anderson
CEO, Campus Laundry

Angela Becker
Senior Program Leader, Textile Care RD&E, Ecolab

Murray L. Cohen, PhD, MPH, CIH
Owner, Consultants in Disease and Injury Control (CDIC)

Dr. Alexis M. Elward, MD
Pediatric Infectious Disease
Washington University School of Medicine in St. Louis

Eoin Flavin
Director, European Operations, WSI

David F. Goldsmith, MSPH, PhD, LLC
George Washington & Georgetown Universities

James Hall
CEO, Northwest Health Care Linen

Tony Long
VP, Risk Management, Angelica
Lynn A. Moreau, RN, BSN
Clinical Liaison Manager
HandCraft Linen Services

Michael Potack
Chairman, Unitex

Robert Raphael
Co-President
Service Linen Supply Inc.

Liz Remillong
Vice President, Strategic Alliance
Crothall Healthcare

Douglas Waldman
President, Superior Linen Service

Charles Rossmiller
Director Laundry Programs
Textile Sales
Medline Industries, Inc.

Thomas Smith
Director, Safety & Training
Foussard Montague Associates, Inc.

• Oerlikon integrates automation solutions for largescale plants in technology portfolio

Remscheid, Germany / Pfäffikon, Schwyz, Switzerland - Oerlikon announced today that it has acquired Germany-based AC-Automation GmbH & Co. KG, an engineering company specializing in large-scale plant automation solutions for the textile and packaging industries. The two companies have been partnering since the early 1980s. The integration of AC-Automation in Oerlikon expands the market-leading technology portfolio of its Manmade Fibers Segment. It also marks a milestone in Oerlikon’s ongoing quest to offer innovative, fully automated and digitally networked Industry solutions in the manmade fiber industry.

The 60 employees at AC-Automation’s Bernkastel-Kues and Augsburg locations will become part of Oerlikon’s Manmade Fibers Segment, which includes the leading brands Oerlikon Barmag and Oerlikon Neumag. The move will expand the Segment’s business model, adding another key core component to its current offering of production plants and technology solutions from melt to yarn, fibers, andnonwovens. Ultimately, Oerlikon will be able to offer customers a total solution from a single source, including automation logistics for packaging, high-bay storage, and other areas, which complement its current market-leading spinning and process technologies for the textile industry.

"We see our expanded overall offering as an Industry solution, reflecting the future of an even more efficient, digitized and profitable chemical fiber industry, especially for large-scale plants with daily production capacity of several hundred tons of polyester, nylon, polypropylene, or other manmade fibers,” explains Georg Stausberg, CEO of the Manmade Fibers Segment. Manmade fiber producers from China — the world’s most important market, generating more than 70 % of worldwide manmade fiber production — as well as companies from other fast-growing markets such as India, Turkey and the USA are also relying on automated and networked Industry total solutions.

"The acquisition and integration of AC-Automation’s automation solutions will provide new opportunities for our manmade fiber business. It enables the Segment to increasingly position itself as an Industry solution provider in combination with our own digitization solutions,” says Oerlikon Group CEO Dr. Roland Fischer. “As a leading provider of advanced materials, surface solutions and materials processing including the engineering and production of polymer plants, this acquisition marks another milestone in Oerlikon’s strategy to strengthen its businesses and thus sustain profitable growth.”

"After such a long partnership, we are excited to be able to benefit even more in the future as part of a global player in the textile industry. Our market access will further improve with the help of the Oerlikon
Group's sales and service network. For my employees, I am very pleased to be able to bring them into an international Group, in which there would be new opportunities and perspectives for them personally,”
said Rolf Gänz, AC-Automation’s Managing Director.

• Lectra – ESCP Europe ‘Fashion & Technology’ Chair round-table event hears panelists emphasize the need for fashion companies to embrace Industry 4.0.

Paris, February 27, 2018 – Lectra, the technological partner for companies using fabrics and leather, the French business school ESCP Europe and their joint ‘Fashion & Technology’ Chair explored the impact of Industry 4.0 on fashion’s value chain during a recent insightful round table discussion at ESCP Europe’s London campus.
For the participants Robert Diamond, Founder and CEO, Fernbrook Partners; Dan Hartley, Global Head of Digital Commerce, AllSaints; Laëtitia Hugé, Vice-President, Product Marketing, Lectra; Pierre Mercier, Senior Partner and Managing Director, Boston Consulting Group; and Evelthon Vassilou, CEO, Alison Hayes, there was consensus. Industry 4.0 represents unparalleled opportunities to take the fashion industry forward.

From brand to manufacturer, panelists from across the value chain emphasized the necessity for the industry to embrace the alliance between man and machines to leverage massive benefits, from quicker decision-making to cost-reduction.
Exploring the advantages of Industry 4.0 technology, Evelthon Vassilou commented: “Interpreting the data of what is, and isn’t, selling should help to speed up decisions. You can react very quickly across the entire supply chain, and either stop producing something unsuccessful or ramp up production if successful. Data and data analytics is not sufficient, to succeed this also requires a high degree of trust and integration between retailers and suppliers.”

“It’s about using technology to deliver continuous improvement in everyday business,” said Robert Diamond. “People are not good at making a large volume of repeatable decisions with many different data inputs”. Identifying where machines, and where people, bring value is an important part of embracing Industry 4.0. “If the business decision, or the outcome of the resolution tomorrow, is pretty much the same as what happened yesterday, then there is a chance for machine learning to help improve the situation.”
For Pierre Mercier, technology propelled by Industry 4.0 is disrupting former sources of competitive advantage, “forcing companies to rethink how they want to compete in their respective industries, and how to use data to compete differently. The common denominator in the fashion ecosystem is that everyone is facing the opportunity for a step change and need to figure out where to double down and accelerate their transformation.”

“Agility and flexibility are increasingly important for fashion players. Cutting-edge technology is supporting the fashion industry as it steps into the 4.0 era, ensuring businesses have the right solutions in their own ecosystems, to effectively harness the right data to make the right decisions,” stated Laëtitia Hugé.

At UK fashion brand AllSaints, valuable data harnessed from the net promoter score is paramount for their business. “We take customer feedback very seriously and we use it as a framework for our internal roadmap - from a tech and development point of view, through to design and fit, the customer is at the heart of everything we do,” stated Dan Hartley. In addition, he underlined that using technology across communications “will be huge going forward for AllSaints. From supply chain to store teams, we aim to use a cloud-based system that works within our own eco-system, complementing our agile model.”
The round table was moderated by the co-director of Lectra-ESCP Europe ‘Fashion and Technology’ Chair Valérie Moatti.