From the Sector

Perstorp has been acquired by PETRONAS Chemicals Group Berhad (PCG), Malaysia´s leading integrated chemicals provider and part of PETRONAS Group, on 11 October 2022.

In May this year, PCG signed a Securities Purchase Agreement with Financière Forêt S.à.r.l, a company under PAI Partners, a European private equity firm, to acquire the entire equity interest in Perstorp, a leading sustainability-driven global specialty chemicals company based in Sweden. With the completion of the acquisition, Perstorp is now PCG’s wholly-owned subsidiary.

PCG will strive to ensure the timely completion of Perstorp’s growth projects in a safe and cost-effective manner. Perstorp has several projects lined up in the near future, including the launch of Project Air which aims to reduce carbon emissions through the production of sustainable methanol. Recently, The European Union Innovation Fund selected Project Air, as one of the 17 large-scale green tech projects, which together will be granted more than EUR 1.8 billion. Project Air is a gamechanger for the chemical industry, moving from fossil raw materials to recycled and bio-based feedstock, thereby enabling sustainable chemical products to a large variety of industries and end products. At full capacity, it will reduce global CO2 emissions with close to 500,000 metric tons per year from today’s levels, corresponding to one percent of current emissions in Sweden.

• DiaperRecycle Wins RISE® Innovation Award for Technology that Transforms Used Diapers into Cat Litter

Product development and innovators in nonwovens & engineered materials gained expert insights on material science innovation and sustainability at the 12^th edition of RISE® — Research, Innovation & Science for Engineered Fabrics conference, organized by INDA, the Association of the Nonwoven Fabrics Industry, and The Nonwovens Institute, North Carolina State University, Sept. 27-28 at North Carolina State University in Raleigh, NC.

More than 20 industry, academic, and government experts from across the globe presented technical developments in sessions focused on circularity and sustainable inputs from such sources as Polylactic Acid Polymers (PLA), natural fibers, biofibers, and waste products.

Highlights included presentations on Achieving Supply Chain Circularity, by Kat Knauer, Ph.D., Program Manager – V Research, National Renewable Energy Laboratory, NREL; The Global Plastic Crisis: Winners/Losers in the Marketplace, by Bryan Haynes, Ph.D., Senior Technical Director, Global Nonwovens, Kimberly-Clark Corporation; Sustainable Fibers – Development and the Future by Jason Locklin, Ph.D. Director, University of Georgia – New Materials Institute; PLA & PLA Blends: Practical Aspects of Extrusion by Behnam Pourdeyhimi, Ph.D., William A. Klopman Distinguished Professor, and Executive Director, The Nonwovens Institute, North Carolina State University; and Mitigation of Quat Incompatibility with Cotton and other Cellulosic-based Substrates, by Doug Hinchliffe, Ph.D., Research Molecular Biologist, USDA-ARS.

RISE® Innovation Award Winner
DiaperRecycle was awarded the RISE® Innovation Award for its innovative technology to recycle used diapers into absorbent and flushable cat litter. The annual award recognizes innovation in areas within and on the periphery of the nonwovens industry that use advanced science and engineering principles to develop unique or intricate solutions to problems and advance  nonwovens usage.

By diverting used diapers from households and institutions, and separating the plastic and fiber, DiaperRecycle strives to decrease the climate-changing emissions of diapers from landfills.  “I am thrilled and grateful to win this award — as it proves we are on the right track,” said Cynthia Wallis Barnicoat, CEO of DiaperRecycle.

Other award finalists included Binder BioHook® by Gottlieb Binder GmbH & Co. KG and Sero® hemp fibers from Bast Fibre Technologies, Inc. (BFT).

The 13^th edition of RISE® — Research, Innovation & Science for Engineered Fabrics conference will be held Sept. 12-13, 2023 at North Carolina State University in Raleigh, NC.

• Lenzing has been awarded the highest CSR rating from EcoVadis for the second consecutive time
• Global rating standard evaluates 90,000 companies: Lenzing among top 1 percent of its industry
• enzing joins the UN Global Compact sustainability initiative

Lenzing Group has been awarded platinum status in the CSR rating from EcoVadis. This comprehensive assessment covers the four key practices of corporate social responsibility: the environment, fair working conditions and human rights, ethics and sustainable procurement.

This is the second time that EcoVadis, a leading international provider of sustainability ratings for businesses, has awarded platinum status to Lenzing for its sustainability performance. As a result, Lenzing ranks among the world’s top 1 percent of companies in its sector that are rated by EcoVadis.

In line with its “Naturally positive” sustainability strategy, the Lenzing Group has set ambitious targets in each of its core strategic areas, aimed at bolstering its capacity to move from a linear to a circular model. Lenzing reports the corresponding implementation measures and the progress it has made in its annual sustainability report. This high level of accountability and transparency was particularly praised in the assessment by EcoVadis. The rating provider also highlighted Lenzing’s comprehensive measures to reduce air pollution, wastewater and greenhouse gases, in addition to its provision of skills development training and health care programs for staff members.

Partnerships for systemic change
Lenzing forges strategic partnerships with various stakeholders to meet its ambitious climate and sustainability targets and drive forward systemic change in the textile and nonwoven industries. This is why Lenzing, as one of 15,000 companies worldwide, joined the United Nations Global Compact. As a member, Lenzing is committed to upholding human rights, respecting the rights of employees and their representatives, protecting the environment, enabling fair competition and combating corruption.

Stahl, an active proponent of responsible chemistry, has been awarded the highest EcoVadis Platinum rating, placing it within the top 1% of companies assessed by EcoVadis. The award underlines Stahl’s commitment to collaborating with its partners to reduce its environmental impact and build a more responsible and transparent supply chain.

EcoVadis is a globally recognized evidence-based assessment platform that reviews the performance of more than 90,000 organizations across key sustainability criteria. These include environmental impact, labor and human rights standards, ethics, and sustainable procurement practices. The latest report from EcoVadis highlights Stahl’s positive progress across all these areas and builds on the Gold rating achieved by the company in 2021. Stahl’s 2030 target is to maintain the EcoVadis Platinum rating by working closely with its value-chain partners to help them reduce their environmental impact – including by supporting their transition to renewable feedstocks. In 2021, 80% of Stahl’s total spend on raw materials was supplied by EcoVadis-rated suppliers.
 
The new EcoVadis rating comes as Stahl accelerates its efforts to ensure a more responsible and transparent supply chain. Recent steps toward this goal have included establishing a dedicated Supply Chain Transparency division within the company’s Environmental, social, and governance (ESG) department. The division will be tasked with coordinating a new product development framework that prioritizes the responsible sourcing of raw materials. Furthermore, in July 2022, Stahl submitted a new greenhouse gas (GHG) emissions reduction target, including a specific commitment regarding the company’s Scope 3 upstream emissions. Stahl aims to reduce these by at least 25% over the next 10 years, compared with the base year (2021). Stahl expects to achieve this reduction primarily by working with its suppliers to replace fossil-based raw materials with lower-carbon alternatives.

Turkish company, Makroser Tekstil specialises in manufacturing digitally printed carpets and over the years has become one of the leading suppliers in the sector. Utilising Mimaki’s high-performance TS300P-1800 sublimation transfer printer since 2020, the company has optimised their production potential to meet increasing customer expectations in this growing digital textile carpet market.

Alongside carpets, the company also offers other solutions to the carpet industry by producing backing and other materials

Acting as both a seller and a supplier, Makroser Tekstil has an approximate monthly output of 150,000 square meters of final product and sells about 70-80,000 square meters of intermediate goods per month. “Our market has four main pillars, including chain market groups, export, e-commerce and our own retail network. We have gained serious momentum in the sales of our final products in recent years, and we attach great importance to our sales and marketing processes, in addition to production, so to increase our profitability. We are currently exporting 35-40% of our production, and our branding and e-commerce activities show that we are making significant improvements”, says Makroser Tekstil’s co-founder, Talha Güldest.

Makroser Tekstil decided to invest in a Mimaki TS300P-1800 sublimation transfer printer back in August 2020, with the aim to strengthen their position in the digitally printed carpet market. “The investment in the TS300P-1800 has enabled us to have the capacity to respond quickly to e-commerce orders,” Güldeste commented. “Product quality is the main criterion in the supplies we provide to both online and retail outlets. We made this investment because we saw that we would increase our quality and customer satisfaction in the carpets we print. The Mimaki printer met our expectations, providing the results we wanted from the very first print after installation.” Considering the increased demand, Güldeste aims to further boost their printing capacity with investment in several more Mimaki printers.

Adient, a supplier of seating systems for the automotive industry, has entered into a cooperation with Swedish steelmaker H2 Green Steel (H2GS) to reduce the carbon footprint in its value chain.
 
On 1st September Michel Berthelin, Executive Vice President Adient EMEA, and Henrik Henriksson, CEO of H2 Green Steel, have mutually signed an agreement to supply fossil-free steel with low carbon footprint from 2026 on and subsequently use it in Adient's metal products.

Michel Berthelin explains the background to the cooperation: “As a company, we are committed to the Science Based Targets Initiative, a collaboration between leading global institutions to set a science-based climate target. We also support the Carbon Disclosure Project, which helps companies and cities to understand and disclose their environmental impacts. The decision to shift parts of the steel volume sourced for our production to a steel with low carbon footprint is part of our sustainability strategy. It is our goal to reduce emissions at our production sites that are caused directly by our own sources or indirectly by our energy suppliers by 75% by 2030. In parallel, we aim to reduce emissions along our supply chains by 35% over the same period. In doing so, Adient actively fosters the industry's transformation towards a more responsible use of natural resources.”

Steel from H2 Green Steel is produced with up to 95% less CO₂ emissions compared to conventional steel production. The company achieves this by replacing coal with green hydrogen in production and by the use of electricity from non-fossil sources. In this way, mainly water and heat are produced as waste products.

The world’s largest fashion brands and retailers must increase transparency to tackle the climate crisis and social inequality, according to the latest Fashion Transparency Index.

The seventh edition of the Fashion Transparency Index ranks 250 of the world’s largest fashion brands and retailers based on their public disclosure of human rights and environmental policies, practices, and impacts, across their operations and supply chains.

• Brands achieved an average score of just 24%, with nearly a third of brands scoring less than 10%
• The majority of brands (85%) do not disclose their annual production volumes despite mounting evidence of clothing waste around the world
• Most major brands and retailers (96%) do not publish the number of workers in their supply chain paid a living wage

The Index reveals insights into the most pressing issues facing the fashion industry, like:

• As new and proposed legislation focuses on greenwashing claims, almost half of major brands (45%) publish targets on sustainable materials yet only 37% provide information on what constitutes a sustainable material.
• Only 24% of major brands disclose how they minimise the impacts of microfibres despite textiles being the largest source of microplastics in the ocean.
• The vast majority of major brands and retailers (94%) do not disclose the number of workers in their supply chains who are paying recruitment fees. This paints an unclear picture of the risks of forced labour as workers may be getting into crippling debt to accept jobs paying poverty wages.
• While many brands use their channels to talk about social justice, they need to go beyond lip service. Just 8% of brands publish their actions on racial and ethnic equality in their supply chains.

Despite these results, Fashion Revolution is encouraged by increasing supply chain transparency among many major brands, primarily with first-tier manufacturers where the final stage of production occurs, e.g. cutting, sewing, finishing and packing. Nine brands have disclosed their first-tier manufacturers for the first time this year. It is encouraging to see significant progress across market segments including luxury, sportswear, footwear and accessories and across different geographies.

Fashion Revolution’s co-founder and Global Operations Director Carry Somers says: “In 2016, only 5 out of 40 major brands (12.5%) disclosed their suppliers. Seven years later, 121 out of 250 major brands (48%) disclose their suppliers. This clearly demonstrates how the Index incentivises transparency but it also shows that brands really are listening to the millions of people around the world who keep asking them #WhoMadeMyClothes? Our power is in our persistence.”

More key findings from the Fashion Transparency Index 2022:

Progress on transparency in the global fashion industry is still too slow among 250 of the world’s largest fashion brands and retailers, with brands achieving an overall average score of just 24%, up 1% from last year
For another year, the initiative has seen major brands and retailers publicly disclose the most information about their policies, commitments and processes on human rights and environmental topics and significantly less about the results, outcomes and impacts of their efforts.

Most (85%) major brands still do not disclose their annual production volumes despite mounting evidence of overproduction and clothing waste
Thousands of tonnes of clothing waste are found globally. However, brands have disclosed more information about the circular solutions they are developing (28%) than on the actual volumes of pre- (10%) and post-production waste they produce (8%). Brands have sat by as waste importing countries foot the bill, resulting in serious human rights and environmental implications.

Just 11% of brands publish a responsible purchasing code of conduct indicating that most are still reluctant to disclose how their purchasing practices could be affecting suppliers and workers
Greater transparency on how brands interact with their suppliers ought to be a first step towards eliminating harmful practices and promoting fair purchasing practices. The poor performance on transparency in this vital area is a missed opportunity for brands to demonstrate they are serious about addressing the root causes of harmful working conditions, including the instances where they themselves are the key driver.

Despite the urgency of the climate crisis, less than a third of major brands disclose a decarbonisation target covering their entire supply chain which is verified by the Science-Based Targets Initiative
Many brands and retailers rely heavily on garment producing countries that are vulnerable to the impacts of the climate crisis, yet our research shows that only 29% of major brands and retailers publish a decarbonisation target covering their operations and supply chain which is verified by the Science Based Targets Initiative.

Only 11% of brands publish their supplier wastewater test results, despite the textile industry being a leading contributor to water pollution
The fashion industry is a major contributor to water pollution and one of the most water intensive industries on the planet. Only 11% of major brands publish their wastewater test result, and only 25% of brands disclose the process of conducting water-related risk assessments in their supply chain. Transparency on wastewater test results is key to ensuring that brands are held accountable for their potentially devastating impacts on local biodiversity, garment workers and their communities.

Most major brands and retailers (96%) do not publish the number of workers in their supply chain paid a living wage nor do they disclose if they isolate labour costs
Insufficient progress is being made by most brands towards ensuring that the workers in their supply chain are paid enough to cover their basic needs and put aside some discretionary income. Just 27% of brands disclose their approach to achieving living wages for supply chain workers and 96% do not publish the number of workers in their supply chain paid a living wage. In response, we have joined forces with allies across civil society to launch Good Clothes, Fair Pay. The campaign demands groundbreaking living wage legislation across the garment, textile and footwear sector.

• Focus on Rethinking, Reusing and Recycling Nonwovens this September
• Industry Experts Present Material Science Innovations & Sustainability

More than 20 industry experts will present their views on how material science innovations can create a more sustainable future for the nonwovens industry at the Research, Innovation & Science for Engineered Fabrics (RISE®) Conference, Sept. 27-28 in Raleigh, at North Carolina State University, co-organized by INDA and The Nonwovens Institute at North Carolina State University.

Starting with responsible sourcing of nonwoven inputs to developing realistic end-of-life options and circularity opportunities, RISE will focus on rethinking, reusing and recycling nonwovens and engineered materials at the Talley Student Union in Raleigh.    

Participants will learn what’s coming next with sessions on the following six themes: Towards a More Circular Industry; Advancement in Sustainable Inputs; Development in Natural Fibers; Sustainable Inputs: Fibers and Biofibers; Waste Not, Want Not, Sustainable Inputs from Waste Products; and Economic Insights and Market Intelligence.

The 12th edition of RISE® will bring together thought leaders in product development, materials science, and new technologies to connect and convene for the industry’s premier nonwovens science and technology conference.

Expert speakers will address the latest trends and innovations around circularity – an important component of sustainability strategies that aims to return a product into the supply chain, instead of the landfill, after users are done consuming it.

RISE® session highlights include:

• The Global Plastic Crisis: Who Will Be the Winners/Losers in The Marketplace?
  Bryan Haynes, Ph.D., Senior Technical Director, Global Nonwovens, Kimberly-Clark Corporation
• Sustainable Fibers – Developments and the Future
  Jason Locklin, Ph.D., Director, University of Georgia, New Materials Institute and David Grewell, Ph.D., Center Director, Center for Bioplastics and Biocomposites
• Thinking Differently: In a Changing World What’s Next for NatureWorks and Polylactic Acid Polymers (PLA)
  Liz Johnson, Ph.D., Vice President of Technology, NatureWorks LLC
• PLA and PLA Blends: Practical Aspects of Extrusion
  Behnam Pourdeyhimi, Ph.D., William A. Klopman Distinguished Professor and Executive Director, The Nonwovens Institute, North Carolina State University
• Hemp is Strong – Are You?
  Olaf Isele, Strategic Product Development Director, Trace Femcare, Inc.
• Exploring Natural Fibers in Nonwovens
  Paul Latten, Director of Research and Development & New Business, Southeast Nonwovens, Inc.
• Potential Nonwoven Applications of Tree-Free Fibers Made from Microbial Cellulose –
  Heidi Beatty, Chief Executive Officer, Crown Abbey, LLC
• Ultra Fine Fibers Made from Recycled Materials
  Takashi Owada, General Manager, Teijin Frontier (U.S.A.), Inc.

The event also will feature the presentation of the RISE® Innovation Award, a special opportunity to tour the Nonwovens Institute’s state-of-the-art facilities with advance registration required, and poster presentations by North Carolina State University graduate students.

• Currency-neutral sales up 4%, despite more than € 300 million negative impact from macroeconomic constraints
• Markets representing more than 85% of the business grow 14% overall
• Gross margin down 1.5pp to 50.3% reflecting significantly higher supply chain costs
• Operating profit reaches € 392 million
• Net income from continuing operations amounts to € 360 million
• FY 2022 outlook reflects double-digit growth during the second half of the year

“Our Western markets continued to show strong momentum in the second quarter amid heightened macroeconomic uncertainty. With Asia-Pacific returning to growth, markets combined representing more than 85% of our business grew at a double-digit rate,” said adidas CEO Kasper Rorsted. “With sports back at center stage this summer, revenues in our strategic growth categories Football, Running and Outdoor all increased by double digits. However, the macroeconomic environment, particularly in China, remains challenging. The recovery in this market is – due to continued covid-19-related restrictions – slower than expected. And we have to take into account a potential slowdown in consumer spending in all other markets for the remainder of the year.”

Currency-neutral revenues increase 4% despite macroeconomic constraints
In the second quarter, currency-neutral revenues increased 4% as adidas continued to see strong momentum in Western markets. This growth was achieved despite continued challenges on both supply and demand. Supply chain constraints as a result of last year’s lockdowns in Vietnam reduced top-line growth by around € 200 million in Q2 2022. In addition, the company’s decision to suspend its operations in Russia reduced revenues by more than € 100 million during the quarter. Continued covid-19-related lockdowns in Greater China also weighed on the top-line development in Q2. From a channel perspective, the top-line increase was to a similar extent driven by the company’s own direct-to-consumer (DTC) activities as well as increases in wholesale. Within DTC, e-commerce, which now represents more than 20% of the company’s total business, showed double-digit growth reflecting strong product sell-through. From a category perspective, revenue development was strongest in the company’s strategic growth categories Football, Running and Outdoor, which all grew at strong double-digit rates. In euro terms, revenues grew 10% to € 5.596 billion in the second quarter (2021: € 5.077 billion).

Strong demand in Western markets
Revenue growth in the second quarter was driven by Western markets despite last year’s lockdowns in Vietnam still reducing sales, particularly in EMEA and North America, by
€ 200 million in total. In addition, the top-line development in EMEA was also impacted by the loss of revenue in Russia/CIS of more than € 100 million. Nevertheless, currency-neutral sales grew 7% in the region. Revenues in North America increased 21% during the quarter driven by growth of more than 20% in both DTC and wholesale. Revenues in Latin America increased 37%, while Asia-Pacific returned to growth. Currency-neutral revenues increased 3% in this market despite still being impacted by limited tourism activity in the region. In contrast, the company continued to face a challenging market environment in Greater China, mainly related to the continued broad-based covid-19-related restrictions. As a result, currency-neutral revenues in the market declined 35% during the three-months period, in line with previous expectations. Excluding Greater China, currency-neutral revenues in the company’s other markets combined grew 14% in Q2.

Operating profit of € 392 million reflects operating margin of 7.0%
The company’s gross margin declined 1.5 percentage points to 50.3% (2021: 51.8%). Significantly higher supply chain costs and a less favorable market mix due to the significant sales decline in Greater China weighed on the gross margin development. This could only be partly offset by a higher share of full price sales, first price increases and the benefits from currency fluctuations. Other operating expenses were up 19% to € 2.501 billion (2021: € 2.107 billion). As a percentage of sales, other operating expenses increased 3.2 percentage points to 44.7% (2021: 41.5%). Marketing and point-of-sale expenses grew 8% to € 663 million (2021: € 616 million). The company continued to prioritize investments into the launch of new products such as adidas’ new Sportswear collection, the next iteration of its successful Supernova running franchise and first drops related to the Gucci collaboration as well as campaigns around major events like ‘Run for the Oceans.’ As a percentage of sales, marketing and point-of-sale expenses were down 0.3 percentage points to 11.8% (2021: 12.1%). Operating overhead expenses increased by 23% to a level of € 1.838 billion (2021:
€ 1.492 billion). This increase was driven by adidas’ continuous investments into DTC, its digital capabilities and the company’s logistics infrastructure as well as by unfavorable currency fluctuations. As a percentage of sales, operating overhead expenses increased 3.5 percentage points to 32.8% (2021: 29.4%). The company’s operating profit reached a level of € 392 million (2021: € 543 million), resulting in an operating margin of 7.0% (2021: 10.7%).

Net income from continuing operations reaches € 360 million
The company’s net income from continuing operations slightly declined to € 360 million (2021: € 387 million). This result was supported by a one-time tax benefit of more than € 100 million due to the reversal of a prior year provision. Consequently, basic EPS from continuing operations reached € 1.88 (2021: € 1.93) during the quarter.

Currency-neutral revenues on prior year level in the first half of 2022
In the first half of 2022, currency-neutral revenues were flat versus the prior year period. In euro terms, revenues grew 5% to € 10.897 billion in the first six months of 2022 (2021:
€ 10.345 billion). The company’s gross margin declined 1.7 percentage points to 50.1% (2021: 51.8%) during the first half of the year. While price increases as well as positive exchange rate effects benefited the gross margin, these developments were more than offset by the less favorable market mix and significantly higher supply chain costs. Other operating expenses increased to € 4.759 billion (2021: € 4.154 billion) in the first half of the year and were up 3.5 percentage points to 43.7% (2021: 40.2%) as a percentage of sales. adidas generated an operating profit of € 828 million (2021: € 1.248 billion) during the first six months of the year, resulting in an operating margin of 7.6% (2021: 12.1%). Net income from continuing operations reached € 671 million, reflecting a decline of € 219 million compared to the prior year level (2021: € 890 million). Accordingly, basic earnings per share from continuing operations declined to € 3.47 (2021: € 4.52).

Average operating working capital as a percentage of sales slightly decreases
Inventories increased 35% to € 5.483 billion (2021: € 4.054 billion) at June 30, 2022 in anticipation of strong revenue growth during the second half of the year. Longer lead times as well as the challenging market environment in Greater China also contributed to the increase. On a currency-neutral basis, inventories were up 28%. Operating working capital increased 23% to € 5.191 billion (2021: € 4.213 billion). On a currency-neutral basis, operating working capital was up 14%. Average operating working capital as a percentage of sales decreased 0.4 percentage points to 21.0% (2021: 21.4%), reflecting an overproportional increase in accounts payable due to higher sourcing volumes and product costs.

Adjusted net borrowings at € 5.301 billion
Adjusted net borrowings amounted to € 5.301 billion at June 30, 2022, representing a year-over-year increase of € 2.155 billion (June 30, 2021: € 3.146 billion). This development was mainly due to the significant decrease in cash and cash equivalents.

FY 2022 outlook reflects double-digit growth during the second half of the year
On July 26, adidas adjusted its guidance for FY 2022 due to the slower-than-expected recovery in Greater China since the start of the third quarter resulting from continued widespread covid-19-related restrictions. adidas now expects currency-neutral revenues for the total company to grow at a mid- to high-single-digit rate in 2022 (previously: at the lower end of the 11% to 13% range), reflecting a double-digit decline in Greater China (previously: significant decline). While so far the company did not experience a meaningful slowdown in the sell-through of its products or significant cancellations of wholesale orders in any market other than Greater China, the adjusted guidance also accounts for a potential slowdown of consumer spending in those markets during the second half of the year as a result of the more challenging macroeconomic conditions. Therefore, growth in EMEA is now expected to be in the low teens (previously: mid-teens growth), while revenues in Asia-Pacific are projected to grow at a high-single-digit rate (previously: mid-teens growth). Despite the more conservative view on the development of consumer spending in the second half of the year, adidas has increased its forecasts for North America and Latin America reflecting the strong momentum the brand is enjoying in these markets. In North America, currency-neutral revenues are now expected to increase in the high teens. Sales in Latin America are projected to grow between 30% and 40% (both previously: mid- to high-teens growth).   

Due to the less favorable market mix and the impacts from initiatives to clear excess inventories in Greater China until the end of the year, gross margin is now expected to reach a level of around 49.0% (previously: around 50.7%) in 2022. Consequently, the company’s operating margin is now forecast to be around 7.0% (previously: around 9.4%) and net income from continuing operations is expected to reach a level of around € 1.3 billion (previously: at the lower end of the € 1.8 billion to € 1.9 billion range).

• Collaboration with Red Points addresses consumers’ increasing expectations on transparency and highlights Lenzing’s commitment to trademark protection
• Protects interest of Lenzing customer and partners who are making real efforts to enhance the transparency of their value chains
• Builds upon Lenzing’s overall brand protection efforts that verify the authenticity of fibers up to the end products

Lenzing Group, a global producer of wood-based specialty fibers, has announced a partnership with Red Points, a company in online IP infringement detection and removal, to strengthen Lenzing’s existing brand protection efforts globally and enable round-the-clock brand monitoring services. As Lenzing’s textile brands TENCEL™, LENZING™, ECOVERO™, as well as nonwovens brand VEOCEL™ continue to generate widespread demand from industry partners and customers worldwide, it is becoming increasingly important to protect the company’s trademarks and provide full visibility into the brands’ presence online.

Protecting the interest of Lenzing’s partners and consumers
Red Points provides the ideal technology solution to help Lenzing monitor and remove unauthorized use of its trademarks and counterfeits online. The technology works by using Artificial Intelligence (AI) to automatically detect intellectual property infringements of Lenzing’ trademarks with high accuracy and efficiency.

Brand protection is just one of Lenzing’s ongoing proactive measures aimed at enhancing transparency in the supply chain and protecting the interest of Lenzing’s partners by ensuring they are purchasing genuine Lenzing fibers which meet their high standards.

In 2018, Lenzing launched the Lenzing E-Branding Service which allows Lenzing’s customers, retailers and brand partners to effectively use trademarks in their marketing materials. The platform has been welcomed by partners globally as it continues to deliver value to the fashion, textile and nonwoven sectors by facilitating the traceability of Lenzing’s fibers and enabling customers to promote them effectively.