From the Sector

INDA, the Association of the Nonwoven Fabrics Industry, announced today that Ben Muller has joined the association as executive director. Mr. Muller brings more than 20 years of progressive leadership experience spanning nonprofit organizations, corporations and trade associations.

Most recently, Mr. Muller served on the senior executive team of the High Point Market Authority, where he led marketing, public relations and educational programming for one of the world’s largest trade shows. Previously, he held senior brand and marketing leadership positions with Hanesbrands and Kayser-Roth, gaining extensive experience in textile and apparel supply chains. He began his career serving mission-driven organizations, including the American Cancer Society and the National Multiple Sclerosis Society.

Tony Fragnito, INDA’s current president and CEO, will transition to an executive consultant role in January 2027 to support the leadership transition and focus on projects and initiatives designed to expand the reach and participation of the Global Nonwovens Alliance (GNA). His planned retirement will occur in December 2027.

The creation of the executive director position follows the formation of the GNA by INDA and EDANA and represents the next step in the evolution of INDA’s staff leadership to support the alliance. Mr. Muller’s broad leadership experience, strategic marketing expertise and deep understanding of member and industry engagement will be valuable as he leads INDA’s strategic initiatives, oversees operations and represents the interests of the nonwovens industry across the Americas.

“I am honored to join INDA at such a pivotal moment for the industry,” said Mr. Muller. “The formation of the Global Nonwovens Alliance creates an exciting opportunity to strengthen collaboration and expand the value we provide to members. I look forward to listening to our members, learning from their expertise and ensuring INDA continues to be a strong advocate and resource for the industry throughout the Americas.”

“Tony has provided outstanding leadership to INDA during a transformational period for both the association and the global nonwovens industry,” said Mark A. Thornton, chair of the INDA Board of Directors and vice president, Baby Care, Fem Care and Family Care Quality Assurance, The Procter & Gamble Company. “The Board is deeply appreciative of his leadership, commitment to our members and role in helping establish the Global Nonwovens Alliance. As we look ahead, we are confident Ben brings the strategic thinking, industry experience and collaborative leadership needed to build on that strong foundation and guide INDA into its next chapter.”

“Ben’s appointment represents an important step in bringing the vision of the Global Nonwovens Alliance to life,” said Murat Dogru, CEO, GNA. “The strength of the Alliance will depend on combining a truly global perspective with strong regional leadership that understands the priorities of its members. I am very pleased to welcome him and look forward to working closely together as we build the next chapter of the Alliance.”

“Leading INDA has been one of the most rewarding experiences of my career, and I am grateful for the opportunity to work with such a dedicated staff, Board, and membership,” said Fragnito. “It has been a meaningful way to cap off my career, and I look forward to working closely with Ben to ensure a seamless transition of INDA’s business operations and member relationships. I am excited to support him as he helps lead INDA and a partner with Murat as he leads the Global Nonwovens Alliance.”

The market does not wait, and it does not grant easy answers. Across the absorbent hygiene, personal care, and wipes sectors, business is undergoing a period of intense, necessary adjustment. New European rules on packaging, single-use items, product safety, and end-of-life are forcing companies to drop old assumptions about materials and performance. At the same time, producers must keep their goods safe, reliable, and affordable for the babies and aging adults, who rely on them every day. 

From 22 to 24 September 2026, EDANA’s OUTLOOK™ returns to the Hotel Miragem in Cascais, Portugal, for its twenty-fifth edition of the conference. 

OUTLOOK™ began in Monaco in 2001. It focused then on baby diapers and menstrual protection. Over a quarter of a century, the work expanded. It grew to cover adult incontinence, wipes, complex international product safety, and strict environmental compliance. In 2007, the conference met in Cascais. Returning to the Portuguese coast this September marks a milestone, but the focus remains squarely on the work ahead. 

The three-day programme takes on the hardest questions in the supply chain directly: 

Day 1 Keynote — Global Macroeconomics & Shocks: Henry Curr, Economics Editor at The Economist, will open the plenary with his keynote presentation, "The Teflon world economy and what could finally break it." Curr oversees global economics coverage for The Economist and has written some 30 cover stories on labour markets, public debt, the future of global commerce, and the risks of "homeland economics" and green protectionism. Drawing on discussions with top policymakers and executives, he will explore how global markets have absorbed successive crises—from geopolitical conflicts to AI-driven labour disruption—and what structural risks could still disrupt demand and capital investment.

Session 1 — Market Drivers in a Challenging Environment: Moderated by Jacques Prigneaux (Market Analysis & Economic Affairs Director, EDANA), this session examines the pivotal market drivers redefining the competitive landscape. Industry specialists Kaushik Mitra (Chemical Market Analytics by Dow Jones), Dr. Annika Trümpler (Schlegel und Partner), and Natalia Bezrebra (Euromonitor) will address shifting polyolefin supply, pricing downslides, post-crisis supply chains, and the strategic expansion of major Chinese hygiene manufacturers entering the European market. 

Session 2 — Global Product Safety Compliance Panel: Moderated by Luminita Barbu (Regulatory Affairs Director, EDANA), this high-level panel addresses the complex matrix of international consumer product safety regulations, compliance standards, and policy trends. Featuring legal and regulatory authorities—including Claudio Mereu and Natalie Konings, Partners at Bird & Bird—the discussion will highlight the practical implications of international initiatives such as the UN Principles for Consumer Product Safety, alongside regulatory divergence and convergence across the EU, US, and China. 

Day 2 Keynote — Future Retail Trends & Consumer Shifts: Renowned retail futurist Theresa Schleicher opens Day 2 with her keynote, "Next Growth: The Bigger Consumer Shifts on the Horizon." Widely regarded as one of Europe's leading retail futurists, Schleicher is a former Managing Director at Hirschen Group, an author of acclaimed retail trend studies, a retail start-up investor, and a strategic sparring partner for Germany's Federal Ministry for Economic Affairs and Energy, the Zukunftsinstitut, and global giants like Procter & Gamble, L'Oréal, and Beiersdorf. Her session will uncover macro consumer trends, economic resilience, and emerging opportunities in absorbent hygiene. 

Session 3 — The Consumer Lens: Redefining Value in Absorbent Hygiene: Moderated by Murat Dogru, this senior leadership panel puts the consumer perspective at the centre of innovation. Featuring senior leaders including Sara Järup (Global Material Development Director at Essity), Matrice Jackson (Director, Global R&D at Kimberly-Clark Corporation), and Giulia Antonioli (Head of Communications, Reputation & Public Affairs, Baby Care Europe at Procter & Gamble), the panel examines how consumer expectations around sustainability, dignity, and transparency are redefining value across femcare, adult incontinence, and baby care. 

Session 4 — The Transition in Wipes & Interactive Q&A: Focusing on "Wipes: The Pros and Cons of Going Plastic-Free," this session brings together technical and public affairs experts—including Brieuc Lits (EDANA), Wolfgang Tenbusch (Albaad Deutschland), Sergio Rosales Calderon and Sebastien Monges (BCNonwovens), and Elisabeth Swennenhuis (Magnera Corporation)—to evaluate EU policy tools (SUPD, EMPCO, EPR schemes), Total Cost of Ownership (TCO), and the performance trade-offs of pulp versus viscose spunlace. The session concludes with a dedicated live Q&A and open floor discussion with the audience. 

Session 5 — Can Absorbent Hygiene Products Become Circular? Led by EDANA’s Sustainability Director, Rawaa Ammar, this forward-looking session explores actionable circularity for the nonwovens sector. Featuring insights from Jeff Stubbe, CEO of Woosh, the session shares real-world operational lessons on closing the diaper loop and demonstrating that circularity can operate as an economically viable business model rather than a small-scale trial. 
    
Exhibition, Business Meetings & Networking 
Beyond the conference hall, OUTLOOK™ 2026 provides extensive commercial and networking platforms: 

Tabletop Exhibition: A dedicated showcase featuring 20 innovative companies presenting advanced technologies, materials, and services.     

Private Meeting Rooms: Dedicated business spaces designed for private discussions and commercial partnerships. 
    
Evening Social Programme: Delegates will connect during the welcome cocktail at Hotel Miragem and an evening reception at the historic Valverde Sintra Palácio, set in the scenic hills of Sintra. 

OUTLOOK™ 2026 is built for decision-makers. Alongside the plenary sessions, the event hosts a curated tabletop exhibition of 20 innovators, dedicated private meeting rooms for commercial discussions, and structured networking. Delegates will also gather for an evening reception at the historic Valverde Sintra Palácio in the Sintra hills. 

More than 500 senior leaders across the value chain—raw material suppliers, machine builders, converters, brand owners, and retailers—will attend. You can track industry shifts from behind a desk, but you cannot replace being present when the sector evaluates itself and decides its course.