From the Sector

The Fashion for Good Museum has opened its doors for the new pop-up exhibition News From The Future. As part of a new Educational Programme and Toolkit - developed by the Fashion for Good Museum team - a selection of up-and-coming talents composed of Dutch fashion students and emerging designers have been asked to respond to the question: “what could the future of fashion look like?” Their answers are revealed in the exhibition in the form of garments, videos, installations and more. This is a future-forward exhibition where you can explore different fashion perspectives beyond the climate crisis, giving hope and, perhaps, a reality check.

Post-consumer waste, overconsumption and the pollution of our waterways are just some of the industry issues we are currently facing. Mirrored against rising temperatures and increasingly unstable weather conditions, the global shift as a result of climate change is inevitable. What does this mean for our future generations? How do we move forward from here? This raises one central question: What does the future of fashion look like?

News From The Future, the new exhibition at the Fashion for Good Museum, invited Dutch students and new creative voices to reflect on these questions. The emphasis on emerging talent is a common thread throughout the exhibition’s and the look and feel is designed by upcoming graphic designer Sara Biatchinyi.

Participating artists and designers include students from art and fashion schools across the Netherlands from the University of the Arts Utrecht, Zadkine MBO, MBO Rijnland and Saxion College. The students’ work was chosen after they participated in the educational programme “Classroom of the Future: the Stories Behind Cotton”. This programme was developed by the Fashion for Good Museum’s Curator and Education Coordinator Alyxandra Westwood and Education and Fashion consultant in sustainability Yophi Ignacia founder of The Future Mode, in collaboration with the aforementioned schools.

To further enhance these narratives, and to facilitate and promote a space for connection between emerging talent, the Museum invited Current Obsession Magazine - an interdisciplinary jewellery platform and magazine - to co-curate an installation and reflect on the future of jewellery. Over the course of the exhibition the Fashion for Good Museum will come to life hosting an art auction, panel discussion and a weekly updated installation, showcasing emerging talent. All of these elements together will collectively address the sustainable and regenerative design practices in both the Fashion and Jewellery industries.

Designer Kevin Paraiso (Paris/Benin) showcases a creative workshop in the museum, featuring looks from his Cosmic Summer .Dolkrey collection, which was presented during Spring/Summer ‘23 of Paris Fashion Week. “Cosmic Summer reflects on our desire to bring vibrant colours and a sense of uplift to the fashion of today and tomorrow. A cosmic news from the future.” A hopeful collection, with future-forward elements seamlessly integrated from the use of deadstock, circular materials and an on-demand tailoring business model with inhouse printing - presents a positive outlook.

Launching “Classroom of the Future: The Stories Behind Cotton”
The educational programme “Classroom of the Future: the Stories Behind Cotton'' has been developed into an open source toolkit for MBO and HBO education. The toolkit is live and available to download from the Fashion for Good Museum website as of the 30th of November 2023.

It consists of a set of six lessons all exploring the various aspects of cotton with specific emphasis on people and planet. The toolkit brings together different forms of interactive tools for the classroom: videos, podcasts,  lesson plans and workshops. The content shows the perspective of local and international makers and innovators working to create a better and fairer fashion system.
The programme was part of and based on the previous museum exhibition Knowing Cotton Otherwise (2022-’23) and invited students to reflect on the  exhibition themes - water, transparency, agriculture, climate, processing, origin, labour/forced labour and end-of-use - through their own perspective. The educational methodology and goals within the programme were developed to level the field between MBO and HBO students, reflecting a more realistic image of what it's like working in the professional field. During the programme students worked together equally, challenging the segregated Dutch education system and aiming for new results.

News From The Future is open to the public at the Fashion for Good Museum at Rokin 102 in Amsterdam.

The Sustainable Apparel Coalition (SAC), an independent and impact-creating organization that brings together around half of the apparel industry to enable positive social and environmental impact at scale, announces its strategic partnership with the Bangladesh Apparel Exchange (BAE) for its fourth edition of the Sustainable Apparel Forum. The event aims to bring together stakeholders to discuss and exchange ideas on how to advance sustainability within the textile and apparel industry.

Taking place on March 15 and 16, 2023, this year’s Sustainable Apparel Forum will focus on five key subject areas of the apparel and textile supply chain: circular economy, climate impact & action, renewable energy & green funding, skill development and green job prospects & challenges. Delegates in attendance will include, garment manufacturers, brands and retailers, development partners, foreign missions and embassies in Bangladesh, impact creating organizations, apparel and textile associations, industry leaders, government officials, secretariats and ministers.

The first day of the forum will be geared towards roundtable discussions and workshop sessions on circularity, while day two, the main conference day of the event, will feature panel discussions, presentations & keynote speeches along with strategic guidelines from government officials and industry leaders.

Vidhura Rapanawe, Board Director, Andrew Martin, VP, Membership and Stakeholder Engagement, and Joyce Tsoi, Director of Collective Action Programs, along with other team members, will represent the SAC, including participation in a discussion on decarbonization and what it will take for the industry to achieve the necessary reduction of carbon emissions. The SAC will also actively participate and organize a special workshop for manufacturers as part of their continued stakeholder engagement efforts.

Premium Group and JOOR have renewed their partnership to power the SS23 PREMIUM and SEEK trade shows through JOOR’s digital platform, underpinning their belief in the power of a hybrid approach to wholesale.

From 7 - 9 July, buyers visiting the shows in Berlin will be able to learn more about and shop from exhibitors in a new hybrid way. Buyers can discover the full PREMIUM and SEEK portfolio of brands both in-person and online 24/7 by visiting JOOR Passport, JOOR's digital trade show destination.

Premium Group unites its various show locations to one cosmos for SS23 at Messe Berlin. The PREMIUM and SEEK shows will be joined by two further components— The Ground is a D2C creative platform for brands and consumers to meet, connect, and collaborate through one-of-a-kind experiences, engaging content, and innovative products, while FASHIONTECH, features masterclasses and panel discussions from the fashion industry’s most brilliant minds. A calendar of content includes deep dives into strong, successful, and sustainable strategies. As part of the content offer, JOOR will facilitate a masterclass on ‘Digital Wholesale’ and a future-looking roundtable discussion with four leading fashion brands on the FASHIONTECH stage.

Throughout the duration of the show, in-person buyers and visitors will have the ability to shop via the Premium Group mobile app. By simply scanning a brand’s corresponding QR code, visitors will link to the brand’s custom profile on JOOR Passport and be able to shop collections directly on the platform. JOOR Passport will also extend the duration of the shows by up to three months, allowing brands to continue wholesale selling digitally outside the window of the physical show.

JOOR and Premium Group’s flexible hybrid format allows visitors and brands a seamless digital and physical introduction to each other and their collections, the opportunity to connect in an efficient, effective, and longer term way, and the convenience to shop the show 24 hours a day from anywhere in the world.

Brands participating include Drykorn, Closed, Bertoni of Denmark, Veja, Ecoalf, Wrangler and Absolut Cashmere.

On 21st October the Managing Director of Officina+39 Andrea Venier has joined a panel discussion in the prestigious arena of the Kingpins24 Digital Show. He contributed to the discussion with his and Officina+39’s point of view on “Water Conservation”, together with Emrah Özkorkmaz from Bregla and Taimur Malik from Stylers International, with Edward Hertzman from Sourcing Journal & Rivet as moderator.

Water crisis remains one of the top issues for humanity and 90% of the world's natural disasters are related to water. Officina+39 has been working hard to rethink the way water is used throughout the denim processes: Andrea's contribution emphasized the company’s practical and consolidated experience in this field, as in recent years their main objective has been to drastically reduce water use in line with UN SDG6.

Andrea pointed out how “fashion industry is still currently deeply rooted in a linear approach: make, use, dispose.” Accordingly to Andrea and Officina+39, the fashion world is becoming aware of this reality and is trying to reinvent itself in order to decrease the use of this precious resource and its negative impacts but there is still work to do in order to redesign a better sustainable model, where circularity should represent the new sustainability: circularity not only when it comes to the materials, but also to water.

In the textile industry water is used as the vehicle for colors and chemical auxiliaries but luckily today many technologies aim at significantly reducing water consumption. Officina+39 is really focused on this target: Andrea explained that “Officina+39 has developed the AQUALESS MISSION, a process suitable for conventional machines that leads to a 75% reduction of the water typically used in denim and garment laundry processes, using a waterless technology and saving costs for producers.”

Despite the start-up cost of investing in the development of sustainable technologies may discourage some in the industry, it is about time to realize that these actions cannot be delayed and that we will increasingly hear about water scarcity, water stress and water risk.

Andrea stated: “It is necessary to develop water management strategies and systems in any company: today there is ISO 14000 related to environmental management, but I believe that governments, brands and related organisations should think about an ISO related just to water management. In this way, every company can understand how much value can be generated in the medium-term and how much money could be saved by investing in this kind of technologies. To create new standards related to water management, we must change the approach.”

Sustainability is part of SEEK’s internal make-up and has always been part of the team and community experience. Over 80 sustainable brands make up the brand portfolio, including players like Veja, Dedicated and Kings of Indigo. Experts will be sharing their experiences on this market-defining topic as well, with a host of live podcasts, talks and panel discussions, and will be shaping SEEK’s programme of content.
 
BIG PLAYER: the new SEEK Culture
 
SEEK is Europe’s most successful trade show for pop, street and sneaker culture. This is where the key players meet, where the looks of tomorrow are showcased, modelled and retold, where classics are celebrated, authenticity rules the roost and where icons take their positions alongside shooting stars. SEEK is essential participation for anyone looking to curate a modern, youthful and relevant range.

The shift from a niche event to a large trade show is now complete with a new logo and campaign design. SEEK has emerged from its transformation to reveal that its content and visual look are as relevant as ever!  

Together with creative agencies Karl Anders and Haebmau, the SEEK team has been working for weeks on the brand’s new branding. The result: a visual concept with a strong message.

“The handshake is the right imagery and commitment to our stance and that of the SEEK community.”

“SEEK stands for strength and business just as much as for communality and good vibes! ‘Get Along’ articulates a feeling of agreement, of moving forward and getting to grips with things. We all want to shape a positive future for our industry – as partners and by joining forces.”, explains Fashion Director Maren Wiebus.

CREATIVE CONNECTION: Karl Anders and Haebmau
 
The Hamburg-based agency Karl Anders, which was established by Claudia Fischer-Appelt and Lars Kreyenhagen, was commissioned to come up with the creative concept and design language for the logo and campaign.

“With the new look we are entering a new era for SEEK as a brand. Lots of brands have chosen a design using Helvetica in recent years,” says Claudia Fischer-Appelt, Creative Director at Karl Anders. “We are now signalling a clear shift in another direction. Confident, bold and independent. With the logo we are inviting the viewer to play with the linear layout in their head; we are breaking viewing habits, making a statement and revving things up a gear. SEEK, there it is.”
 
The artwork is the result of a process of in-depth debate with the SEEK brand that took place over several weeks both within the team and also with the support of lifestyle agency Haebmau. Workshops, research and analyses ultimately led to a new, strong brand identity. SEEK is focussed on both established and new players and stands for the WE.

“I have known SEEK since it was in its infancy, so to me it was always like a little brother of the large, successful PREMIUM. Quirky and different, always interesting but somehow not quite so imposing,” says Markus Bublitz, Executive Creative Director at Haebmau. “SEEK today is more grown-up, confident and sharper. Thanks to its position in the market, which it has conquered over the years, it no longer needs to please everyone but can afford to be controversial. This can offer space for new, creative ideas.”

SEEK is edgy, clean-cut and unpolished.

We are all about statement design, new classics, denim and sportswear. SEEK is the trade show event for the fashion community. SEEK knows who calls the shots; it boosts sales and is the place for the next generation of decision-makers to get together. Unlike all the others, SEEK is unconventional and the antidote to boring.

As the global textile industry’s most comprehensive sourcing summit for the spring / summer season, Intertextile Shanghai Apparel Fabrics is naturally the ideal place to find the latest developments in product innovation and sustainability. This is especially true in the fair’s Beyond Denim zone, which this edition will feature over 110 exhibitors from China, Japan, Pakistan, Turkey and elsewhere. Adding to a total of some 3,300 exhibitors from around 22 countries and regions, they provide sourcing options for the entire industry, from fabrics for ladieswear, menswear, suiting, shirting, lingerie and swimwear to high-end wool fabrics, original pattern designs, functional & performance fabrics, sustainability products & services, digital printing technologies, garment & fashion accessories and more.

Denim enriched with volcanic ash: the latest innovation from Orta Anadolu
Volcanic ash is not uncommon in beauty products – it is known as Mother Nature’s skin purifier after all, and used as an exfoliator for example – but it is far less common in the textile industry. Orta Anadolu are set to change that with their BIOWARE denim which is enriched with mineralised volcanic ash to create an odour absorbing effect. This technology captures and absorbs odour compounds that would normally pass through the fabric, neutralising bad bacteria while retaining the helpful bacteria that common deodorisers, which contain harsh substances, normally eliminate. This leads to a more environmentally friendly product that is better for the user’s skin.

Orta will also be presenting BIOCHARGE at Intertextile, which, according to the company, is the world’s first denim fabric for muscle wellness. Infused with minerals, Orta state that BIOCHARGE is medically proven to refresh muscles, relieve muscle tension and optimise body balance. They will also present their BOUNCE stretch range, with high elasticity and a ‘street’ style, while CHRONICLE, another in their S/S 19 range, is a blend of heritage and future styles.

US Denim Mills blend tomorrow’s technology with yesterday’s style
Another innovative denim firm exhibiting at Intertextile Shanghai, and another blending old and new, is US Denim Mills. According to the company, their collection at the fair will “harness tomorrow’s textile advances to revitalise the great style visions of the past by adding fashion, comfort, performance and sustainability advantages to authentic denim looks.” This collection includes:

• Selvedge: using the company’s legacy selvedge looms to produce bi-stretch ‘SelvedgeX’ while experimenting with blends of natural yarns and high-tech fibre blends in its ‘HeritEdge+’ range
• Stretch: including ‘Flex 360’ bi-stretch denim with a slight cross-bias freedom, and ‘Modern Stretches’ with a higher stretch range for intense comfort
• SoftWear: advanced finishing treatments for superior soft touch from natural fibre blended yarns and softness-selected weaves
• Sustainable: new additions to the range of recycled and natural ‘GreenEgo’ denims

Kipas Denim step up their sustainability efforts
Well aware of the effect denim production has on the environment, Kipas Denim’s multi-faceted programme to address this is one of the most comprehensive in the denim sector. Their recycled yarn initiative includes recycling waste yarn from the production process, while it also takes waste cotton yarn and blends it with REPREVE® fibres to create an eco-friendly denim fabric. Kipas also uses BCI cotton and organic cotton, and targets each to be 15% and 5% of total consumption, respectively. Furthermore, their Conservablue technology aims to reduce the environmental impact of the dyeing process by eliminating the use of rinsing overflow boxes before and after the indigo dye boxes, as well as ensuring 100% of applied dyestuff remains on the yarn in the rinsing bath.

As well as the overseas offerings, a wide range of domestic denim exhibitors covering all price and quality points will also feature in Beyond Denim. Some of the more notable brands participating include Advance Denim, Black Peony, Guangzhou Foison and Prosperity Textile.

Denim’s ‘next move’ to be debated in INVISTA panel discussion
The market is changing and so must apparel and textile manufacturers. Low prices and discounts are no longer driving sales the way they used to. Today’s consumer wants better quality, appreciates new technology and is evolving their casualwear style. This is the premise behind the INVISTA-sponsored panel discussion which will take place on day 1 of the fair. Titled ‘Denim’s Next Move – New Opportunities to Keep Growing Sales of Jeans and Casualwear at Retail’, participants will learn what consumers really want in jeans and casualwear, the return of chinos and new fabric technologies that are energising casualwear.

The panel will be moderated by Jane Singer, Director and Head of Market Development at Inside Fashion. Panellists will include representatives from Advance Denim, Guangzhou Conshing Clothing Group, Prosperity Textile and Texhong who will share their latest innovations that will help brands and retailers drive sales and profits.

In addition to Intertextile Shanghai Apparel Fabrics, four other textile fairs also take place at the National Exhibition and Convention Center: Yarn Expo Spring, Intertextile Shanghai Home Textiles – Spring Edition, fashion garment fair CHIC and knitting fair PH Value.