From the Sector

ERIC PIERREJEAN, CEO OF JEC GROUP

Mr. Eric PIERREJEAN, who joined the company in January, has been appointed Chief Executive Officer, succeeding to Mrs. Frédérique MUTEL. He will be in charge of the further development of the company after two decades of growth under Mrs. MUTEL leadership, dedicated to the development and the promotion of the composite materials industry. Before joining JEC Group, Eric PIERREJEAN was Division General Manager at Comexposium from 2011 to 2017. Prior to this, he spent much of his career in sales and marketing positions, spending more than 15 years in the automotive sector (BMW Group, Land Rover) as well as in the sports goods industry (Nike).

ADELINE LARROQUE, EVENTS DIRECTOR FOR EMEA

Mrs. Adeline LARROQUE joins JEC Group as Show Director JEC World and EMEA Events with more than 15 years of Global work experience as she has worked in several countries such as USA, UK, China, India, Qatar and UAE where she has developed a strong skill set in exhibitions and events management. After a successful experience at Reed Exhibitions France and China managing numerous exhibitions in the Aerospace, Material, Security, Maritime, Logistics, Construction and Medical industries, she then worked for Qatar Tourism Authority as Head of Exhibitions driving growth for the Doha Jewellery Show, Qatar Motor Show and Women Fashion exhibitions. Lately, she worked for the Events division of the Daily Mail Group supervising the Abu Dhabi International Petroleum Exhibition and Conference as Event Director.

The DyStar Group has released its 2017 – 2018 Sustainability Performance Report. Into its eighth edition, the report marks the progress of the global company that aspires to become the world’s most sustainable and responsible supplier of colorants, specialty chemicals, and services in the textile industry, but has also embarked on the business with food dyes and chemicals through its recent acquisition in USA.
The latest DyStar’s Sustainability Performance Report is the first of their reports prepared in accordance with the most trusted and widely used reporting framework – Global Reporting Initiative (GRI) Standards: Core Option.

The 2020 Target
2017 marks the seventh year of DyStar’s journey towards reducing the production footprint by 20% for every ton of production by the year 2020. This goal encompasses the resources used for production including energy, water, and raw materials as well as addresses their corresponding outputs – greenhouse gas (GHG) emissions, waste and wastewater. Results across most key performance indicators were positive, with four of the six 2020 targets being successfully met or surpassed.
In terms of the energy consumption and GHG emission, DyStar is farther from its original desired target primarily due to the impacts from three newly acquired production sites. However, intensive efforts are underway to ensure that the company’s less efficient acquisitions are provided the essential support to align with the rest of the company. DyStar is optimistic that all six targets are achievable by 2020.

Creating Responsible Products & Services
As part of DyStar’s long-term goal to imbed sustainability across the industry, they will also be focusing on expanding its sustainability services. This includes the opening of more Texanlab offices, an ISO 17025 certified, specialized testing laboratory across South Asia to provide end-to-end solutions throughout the whole supply chain.

Stepping Up on Cooperation with NGOs
Increasingly, DyStar is strengthening their partnerships with the Non-Governmental Organizations (NGOs). The 2017 report features an in-depth guest interview with the NGO China Water Risk, on how can suppliers like DyStar can be a role model in creating sustainable fashion.
To encourage and facilitate sustainable practices among its suppliers, DyStar also conducts sustainability-related supplier surveys. For instance, DyStar is cooperating with the Institute of Public & Environmental Affairs (IPE), one of the most established Chinese NGO, to expand the framework of their supplier questionnaire. In recognition of its efforts, DyStar received top ranking in the CITI transparency list for industrial chemicals from IPE, placing them well ahead of many other industry peers.

Embracing Diversity, Engaging Communities
Also, to help meet clients’ demand and demonstrate its responsibility and care in the food and beverages industry, DyStar is implementing a supplier diversity program to support businesses in the USA that are at least 51% owned by minority groups, women, veterans and people with disabilities.
Highlighting DyStar’s commitment to the communities they operate in, the company encourages volunteerism among employees, and for the year of 2017, DyStar employees devoted a total of 205 volunteer hours towards community projects, which also served as a meaningful collective experience for employees to form closer bonds.

Working Together Towards Long-Term Solutions
As an industry frontrunner, DyStar and its leaders are committed to driving sustainability across the
industry. However, significant challenges remain, and the stakeholders of this industry need to work together to derive long-term solutions. CEO of DyStar Group, Mr. Eric Hopmann emphasized, “It is imperative for the entire industry to improve collectively, not individually, and our ability to do so may determine the long-term profitability of the industry as a whole. It is my belief that effective partnerships coupled with stronger support and incentivization from leading companies within this industry could be key to creating a new – and much needed – equilibrium.”

To access DyStar’s sustainability reports, visit http://www.dystar.com/sustainability-reports/.

Cinte Techtextil China opens its doors next week, with around 480 exhibitors from 22 countries and regions preparing for another successful showcase of the world’s leading textile innovations. Leading international and domestic brands will feature in halls N1 – N3 at Shanghai New International Expo Centre from 4 – 6 September, making Cinte Techtextil the ideal place to make connections and gain insight into Chinese and Asian market trends.

The technical textile industry in the Asia region, and China in particular, has been growing steadily and is predicted to continue doing so. China’s total output of technical textiles and nonwoven products is estimated to account for 30% of global production by 2020, and double that of 2013. This high potential for growth, achieved through investments worth billions of dollars, has drawn attention from European exhibitors, who are set to travel to the region for Cinte Techtextil.

This year’s European Zone will feature around 30 exhibitors from countries including Austria, France, the Netherlands, Sweden, Switzerland and the UK, while further exhibitors can be found in national pavilions from Belgium, Germany and Italy. In addition to this, the Czech Republic will present its debut pavilion, showcasing exhibitors with solutions for technical yarn, fabric processing and nonwoven fabrics.

In addition to this, exhibitors from 12 more countries and regions will present their latest innovations to the market. These include domestic and international exhibitors from China, Hong Kong, India, Indonesia, Israel, Japan, Korea, Saudi Arabia, Taiwan, Thailand, Turkey and the US.

Belt and Road: a success story for Buildtech
Following higher regulations and quality standards that aim to exceed Western levels, demand is high in China for production machinery. What’s more, with the national nonwovens market displaying particularly fast growth, Cinte Techtextil has attracted some of the world’s leading nonwoven and weaving machinery brands.

The fair will showcase leading global exhibitors across 12 application areas. Two areas to watch out for include Buildtech and Mobiltech, which are both performing well in Asia and specifically in China. The Belt and Road initiative brings Buildtech a great deal of benefits through China’s enormous investments in global infrastructure. Adding to this, China’s automobile production has been increasing 3% year-on-year, with particularly high growth seen in new-energy vehicles, SUVs and commercial vehicles. China has become the world’s largest auto producer, and this has been boosting progress in the Mobiltech category.

Cinte Techtextil fringe programme a hub of industry insight
A comprehensive fringe programme will keep Cinte Techtextil fairgoers up to date with industry news, with standout events including the 7th China International Nonwovens Conference. Focusing on the global nonwovens industry, topic highlights include the latest innovations in China’s nonwovens industry, an insight into the North American nonwovens market, future trends in the global hygiene product market, and more. The conference will also discuss innovations and developments in filter materials and the wipe industry.

The first day of the fringe programme will see a panel discussion in hall N1, moderated by the Taiwan Technical Textiles Association (TTTA), with confirmed panellists including DuPont, IBENA Textilwerke and SGS-CSTC Standards Technical Services. The panel will focus on current trends, developments and standards in the protective textile industry.

Other fringe programme events will include seminars and product presentations led by industry leaders on the latest global technologies and market trends, and an Innovation Showcase Area in a variety of application categories. 

From 4 – 6 September, leading innovations and technologies from around the world will feature in the Shanghai New International Expo Centre for Cinte Techtextil China 2018. With a growing technical textile market in China and Asia, big industry names will come to showcase new products. The Belgium, Germany and Taiwan Pavilions are predicted to draw a crowd with their return, while the Czech Republic Pavilion makes its debut appearance.

Fresh innovation from the Taiwan Pavilion
The Taiwan Pavilion lives up to its reputation as one of the leading sources of industry innovation. Ten exhibitors in the Taiwan Pavilion will showcase a variety of innovations ideal for a number of industries. With advances in medical and hygiene product technologies, exhibitors Web-Pro Corporation will offer protective cover-all materials that resist pathogens and micro-organisms and multi-layered PE films for hygiene products, while Kae Hwa Industrial will introduce their developments in materials that protect against viruses. Four Elements Energy Biotechnology will showcase their multi-functional Masterbatch product, a unique FDA-qualified, anti-mildew and transparent plastic additive that repels bacteria.

Other exhibitors to watch out for in the Taiwan Pavilion include Ritex Machinery, who will display their Air Through machinery which can be applied to nonwoven fabrics for hygienic, medical and filtration uses. Everlight Chemical Industrial’s Evereco® adhesives introduce an eco-friendly solution with heat-resistance and other resilient properties. Also offering eco-friendly alternatives is TomLong Techstile and their TPU coated fabrics, ideal for waterproof and inflatable products.

Productivity and efficiency at the German Pavilion
Following high demand in the Chinese market, the German Pavilion returns with around 30 exhibitors, showcasing their expertise in efficiency in textile production. Highlights include Baumüller Nürnberg’s modular concepts and intelligent automations which allow flexible reactions to changeable market requirements. Edelmann Technology brings new high speed winder systems for increased production rates and new concepts for reducing contamination in products. ISRA Surface Vision will present 100% inline optical surface inspection methods for quality control and process optimisations. Another product to watch out for is Kufner’s xShield®, a lightweight, soft textile with 99% shielding efficiency against electromagnetic radiation.

Other big names in the German Pavilion include Autefa Solutions, Brückner Textile Technologies, Dornier Lindauer, IBENA, J.H. Ziegler, Kufner, Perlon and more.

Belgium Pavilion returns along with a Czech Republic debut
Organised by Fedustria (Belgian Textile, Woodworking and Furniture Industry Federation), the Belgium Pavilion will include textile recycling company Belrey Fibres, engineered fabrics by Pennel & Flipo for marine and rescue industries, as well as leading coating specialists Vetex who will feature a variety of functional tapes, and R&D institute Centexbel who carry out research projects across the entire textile and polymer production chain.

The new Czech Republic Pavilion organised by ATOK, the Association of Textile-Clothing–Leather Industry, will showcase three exhibitors who will provide solutions for technical yarn, fabric processing and nonwoven fabrics. These include: GF Machinery, showcasing R&D and production of special machines and lines for glass / basalt yarn and fabric processing; Retex’s nonwoven needle-punched and air laid textiles; and STAP, Europe’s biggest manufacturer of narrow fabrics.

The Cinte Techtextil China fair is recognised by European manufacturers as a gateway to the Asian market. With investment from China boosting the technical textile industry, and more Asian countries than ever developing their technical markets, Cinte Techtextil China 2018 is set to be a hub of business potential.

This September’s Cinte Techtextil China will once again provide a strong barometer of the state of the global technical textiles industry, and in particular which sectors in Asia as a whole, and China specifically, are performing well. Two of these for certain are Buildtech and Mobiltech, with a number of leading global and Chinese brands exhibiting to eager buyers from these sectors.

Cinte Techtextil China is Asia’s leading biennial fair for the technical textiles and nonwovens sector, and will feature an expected 500-plus total exhibitors from around 20 countries & regions from 4 – 6 September. The fair offers products and technologies for 12 application areas* which cover the entire industry.

Buildtech benefits from Belt & Road and other infrastructure investment

With a huge boom in national and regional infrastructure projects, the market for Buildtech products, especially geotextiles and construction textiles, is rapidly expanding. In particular, the government’s global Belt & Road project, as well as continued investment at home in highways, high-speed rail and more, is fuelling this expansion. According to CNITA, in 2017 China started 35 new railway projects, with additional private capital investment in this sector totalling some USD 53 billion that year. The same investment in highway construction increased 17.7%, while water conservation project investment by private firms reached a new record of USD 105 billion.

With this potential in the Asian market, it’s no surprise a number of new exhibitors will feature in the Buildtech sector at the fair, including FPC Technical Textile from Saudi Arabia, Kobe-cz from the Czech Republic, as well as Lenzing Plastics, while Johns Manville are one of the returning exhibitors this year.

• FPC Technical Textile (Saudi Arabia) produce high-end specialty fabrics including PVC coated fabrics and fibre glass PTFE fabrics, and will focus on the latter at the fair.
• Kobe-cz (Czech Republic) will showcase their nonwoven fabrics, mainly from glass fibre with temperature resistance up to 800°C.
• Exhibiting for the first time at the fair with their Plastics division, Lenzing (Austria) will feature their technical laminates for building industries, roofing membranes, vapour barriers, isolation facings and barrier packaging, as well as PROFILEN® PTFE yarns, films and fibres at Cinte Techtextil.
• Johns Manville’s (US) products on offer include polyester spunbond, PP & PBT meltblown, glass fibre nonwovens, micro glass fibre nonwovens, hybrid nonwovens, glass fibre needle mat and glass microfibers.

Mobiltech benefits from huge increases in automobile production in China

With new textile innovations and application possibilities spreading throughout the automobile industry, coupled with the fact China is the world’s largest auto producer, Cinte Techtextil is the place to see the latest products and technologies for this sector this September. Automobile production in China reached 29 million units in 2017, an increase of 3% year-on-year. Staggeringly, new-energy vehicle production grew by 53% last year, while SUVs and commercial vehicles increased 13.81% and 13.95% respectively.

With such strong growth in China, a number of leading international Mobiltech producers, as well as top domestic suppliers, will be at Cinte Techtextil this year, including:

• Abifor (Switzerland): their focus at the fair is on products designed for automotive, construction and other technical applications, in particular their specialty hot-melt powders. The company has its own production unit in Shanghai, and reports that an increasing number of domestic customers are starting to focus on more sophisticated products.
• SKS Group (Sweden): will showcase high performance single end yarn for automotive and industrial hoses, and single end cord for automotive and industrial belts.
• Swisstulle (Switzerland): will have a range of products on offer for automotive, rail and aviation uses, including sunshade materials, nets, tube reinforcements and new possibilities for luggage compartment covers.
• Windel Textile Far East (Germany): with production undertaken in China, this German firm offers textile greige, half-done and finished materials. They offer nonwoven, knitted and woven fabrics (substrates), and glass fibre solutions. At the fair, they will showcase substrates for adhesive tapes / wire harnessing tapes, and Maliwatt- and coagulated microfibre fleece for covering vehicle interiors.
• Protechnic (France): they will feature hot melt thermoadhesive nets, webs and films, as well as laminating process in automotive and other industrial applications at Cinte 2018.
• Kuangda Technology Group (China): having supplied products for global brands such as Volkswagen and Audi, this Chinese supplier will offer automotive interiors, including interior fabrics, seat covers and cushions at the fair.
• Shanghai Shenda (ShanghaiTex Group) (China): specialising in automotive interior textiles, they manufacture a full range of products including grey car carpet, moulding car carpet, head liners (warp-knitting and nonwoven), seat belt, seat fabrics and more, and have supplied the likes of Mercedes-Benz, BMW, Volkswagen and GM.

Cinte Techtextil China is organised by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; and the China Nonwovens & Industrial Textiles Association (CNITA). To find out more about the fair, please visit: www.techtextilchina.com.

The Perlon Group is making great strides on its journey towards the future and is therefore vigorously implementing the measures required to achieve its aim. This aim (known internally as ‘strategy 2020’) provides for the next level of globalisation and the sustainable growth of the market leader in the production of synthetic filaments. Through the extensive relocation of existing; and the generation of additional production capacity, the requirements have been accomplished and will thus directly serve increasing demand in the main volume markets. Part of this strategy, is the integration of one of the four German sites into the remaining three, this will then strengthen those sites and support the expansion of the factories in the USA and China.

The key to this success is a highly qualified and motivated personnel, engaged and focussed project staff and lastly but by no means least, loyal customers all of whom welcome this future direction and support us, their longstanding business partner. Important milestones are being reached with minimum disruption to the daily business in spite of a continuingly healthy order book

Important Milestones have so far been

• Implementing the newly built finished goods warehouse and a production line for PMC-Monofil at Hahl Inc, the production site in Lexington, SC
• Completing the building of the production hall with integrated admin building and starting to fit out the interior of the new production site in Haining, China. This is on schedule for the fixed opening date of 29 November 2018.
• Implementing an additional production line for PMC-Monofil into the Munderkingen site in Germany. Furthermore the planning for the transfer of an additional production line has also been finalised.
• Completion of the plant layout in the Industrial park in Bobingen (Germany) to allow for the transfer of several production lines from their current homes in Dormagen and Recytec in Munderkingen (Perlon’s recycling business).

With the help of a tailwind from the targets achieved thus far, Florian Kisling (Perlon CEO) and his team are looking forward with optimism to the additional transformation and the finalisation of this mammoth ground breaking project. They are already thinking ahead to the subsequent project ‘2020+’.

Asia’s largest biennial event for the entire technical textiles and nonwovens sector will feature some of the industry’s biggest overseas machinery brands. Held on the earlier date of 4 – 6 September this year, the fair will feature an expected 500-plus total exhibitors from around 20 countries & regions.

As the world’s largest producer of technical textiles and nonwovens, China’s demand for production machinery is insatiable. As such, this September’s Cinte Techtextil China has attracted some of the world’s leading machinery brands, particularly in the nonwovens and sewing machinery sectors, ensuring a wide range of sourcing options for both domestic and international buyers.

Overseas producers respond to strong Chinese demand
As the Chinese domestic and export markets’ demand for quality technical textiles and nonwovens products continues to increase, overseas machinery brands continue to enter the country, using Cinte Techtextil China as their starting-out platform. ANDRITZ Nonwoven is just one of those who see the growing potential. “Chinese nonwovens manufacturers are increasingly requiring higher capacities and top-class quality for their nonwovens products for local and export markets,” Mr Laurent Jallat explained. “China is the biggest market in terms of installed capacity, and shows quite promising potential for the future. In the past years, we’ve seen rapid growth in products such as disposable face masks.” ANDRITZ responds to this demand with their neXline spunlace eXcelle line which features state-of-the-art TT card web forming and JetlaceEssentiel hydro entanglement units for high capacity and speed.

The DiloGroup also report an increase in demand for their products in China. “China is one of our biggest markets,” explains Mr Dominik Foshag. “We have procured huge orders from China, as Chinese customers are considering German technology more frequently nowadays. The visitor quality of Cinte Techtextil has been very good in this past, and we think this year’s fair will be also successful as we know many of our customers are going to visit.”

Oerlikon will introduce its spunbond technology to the Chinese market this year, and is expecting to conclude initial contracts at the fair due to increased demand for overseas products. “The Chinese market for nonwovens products is by far the largest and fastest growing national market. Chinese manufacturers are no longer satisfied with lower product quality, but want to exceed Western quality levels, for example. The products must now meet stricter customer requirements and legal standards, some of which are significantly higher than other international standards,” Ms Lena Kachelmaier said.

Truetzschler Nonwovens has also noticed this trend. Ms Jutta Stehr commented: “In the last two or three years, China became one of the pacemakers in the field of nonwovens used in beauty, skin care and hygiene applications. Asian markets have set new standards concerning quality in nonwovens. For instance, making disposable wipes from cotton fibres is a trend originating in Asia. The luxurious feeling of cotton combined with the requirement for eco-friendly products will further drive demand in China and elsewhere. Accordingly, Truetzschler Nonwovens anticipates more inquiries at Cinte Techtextil for its proven carding and spunlacing solutions for cotton nonwovens.”

Weaving machine supplier Itema has also noticed strong demand in China for products made in Italy. “Generally speaking, and especially for technical fabrics, imported machinery is highly evaluated and appreciated by Chinese customers. In recent years, Itema experienced significant growth in the sale of its Made-in-Italy weaving machines in China, and in other APAC countries. Imported machines are synonymous with quality and reliability, and we believe this positive trend will be constant in the future,” Mr Matteo De Micheli outlined.

Weaving machinery exhibitor highlights

• ANDRITZ Nonwoven: their specialty is technologies for drylaid, wetlaid, spunbond, spunlace, needlepunch and textile calendering. At Cinte Techtextil, they will highlight their aXcess product portfolio, which has been especially designed for medium-capacity production. ANDRITZ has developed this range to fit the demands of producers with medium-capacity requirements, particularly in emerging markets. It includes lines and individual machines for needlepunch, spunlace, wetlaid and calendering processes.
• Autefa Solutions: visitors to their booth will experience the company’s expertise as a full line supplier for carded- crosslapped needlepunch lines, aerodynamic web forming technology, spunlace and thermobonding lines. Their nonwovens lines meet customers’ requirements for quality web formation, bonding, active weight regulation and minimal maintenance.
• DILO Systems: a leader in the field of staple fibre nonwoven production lines, DiloGroup will present their latest developments at the fair, including staple fibre production lines, card feeding and cards and crosslappers & needlelooms.
• Oerlikon: they will showcase spunbond solution lines for the production of polypropylene geotextiles. According to the company, spunbond geotextile applications are on the rise as the market is increasingly demanding more efficient processes and products, which means the product requirements are often the same or greater, but with a lower raw material input. Spunbonds are progressively replacing classical carded nonwovens due to their technical and commercial benefits.
• Truetzschler Nonwovens: concentrating on solutions for producing a broad range of hygiene nonwovens including wipes at the fair, they will focus on thermobonding & spunlacing processes and the respective machinery, from fibre preparation down to winding.

Sewing machinery exhibitor highlights

• Itema: making their debut at Cinte Techtextil, they are a leading supplier of weaving machines for technical fabrics production. According to the company, they are the only weaving machine producer to offer technical textile manufacturers the top three technologies for weft insertion: Rapier, Projectile and Airjet.
• Picanol: they use their leading position as producers of weaving machines for other textile products to expand into machines for woven technical textiles by investing heavily in state-of-the-art technology, as well through the modular design of their machine platforms which allow them to serve different industry sectors effectively.
• Lindauer Dornier: featuring in the German Pavilion this edition, they offer a number of weaving machine varieties including rapier, air-jet, open reed weave (ORW) and more. Their rapier weaving machines have set the technological standard in the high quality wool textiles market for decades, and this quality will be on display at their booth with the DORNIER P1 rapier weaving machine.

Domestic brands to watch out for

In addition to these leading overseas brands, a strong line-up of Chinese machinery producers will also feature at the fair, including Changshu Weicheng Non-Woven Equipment and Shijiazhuang Textile Machinery.

JD.com, Inc., China’s leading technology-driven e-commerce company, and Google, announced today that Google will invest $550 million in cash in JD.com as part of a strategic partnership.

Google and JD plan to collaborate on a range of strategic initiatives, including joint development of retail solutions in a range of regions around the world, including Southeast Asia, the U.S. and Europe. By applying JD’s supply chain and logistics expertise and Google’s technology strengths, the two companies aim to explore the creation of next generation retail infrastructure solutions, with the goal of offering helpful, personalized and frictionless shopping experiences. JD also plans to make a selection of high-quality products available for sale through Google Shopping in multiple regions.

“This partnership with Google opens up a broad range of possibilities to offer a superior retail experience to consumers throughout the world,” said JD.com’s Chief Strategy Officer Jianwen Liao. “This marks an important step in the process of modernizing global retail. As we celebrate our June 18 anniversary sale, this partnership opens a new chapter in our history.”

"We are excited to partner with JD.com and explore new solutions for retail ecosystems around the world to enable helpful, personalized and frictionless shopping experiences that give consumers the power to shop wherever and however they want,” said Google Chief Business Officer Philipp Schindler.

Under the agreements, Google will receive 27,106,948 newly issued JD.com Class A ordinary shares at an issue price of $20.29 per share, equivalent to $40.58 per ADS, based on the volume-weighted average trading price over the prior 10 trading days.

Intertextile Shanghai Home Textiles 2018 cooperates with the international trendsetter NellyRodiTM Agency again in offering the latest trend forecast to the home textile industry. Integrating different knowledge, inspirations and visions of trend evolution among the experts in the trend committee, three themes namely Caring Future, Crazy Future and Emo Future are established.
As the leading home textile trade fair in Asia, participants can always expect to see the latest items and discover the forthcoming market direction. To fulfil this, more than 1,000 suppliers from China and across the world will showcase a wide variety of products covering the whole spectrum of home furnishing, while the trend forecast, which is introduced during the show, provides both exhibitors and buyers with insight and guidance to stay ahead of the market.

This year, the show works together with the experienced international forecasting firm the NellyRodiTM Agency to form a trend committee consisting of different fields of expertise in order to gain the latest comprehension of international lifestyle forecasts. They have picked ‘FUTURE’ as the keyword of the season and three themes have been developed to illustrate this keyword.

• Caring Future: Now greener, more moral and socially oriented, creation draws from alternative imaginations to protect natural and cultural resources. It pulls inspiration from new eco-gestures and good altruist sense with a new credo – take care of nature and man
• Crazy Future: It plays on whimsical surrealism and petulance, the master of light-hearted insouciance. It plants a seed of madness in creation. Gaiety and fantasy amuse rational souls and titillate a taste for risk
• Emo Future: The need to console our cherished earth revives the emotion its immemorial beauty inspires. New nostalgia for the origin of things reconnects us to the essential. Neo-mysticism consecrates the elements and celebrates spiritual, benevolent nature. It inspires the perpetuation of the Traditions and rituals our ancestors practiced, in all their wisdom and humanism, to glorify nature 

These three themes will be demonstrated and discussed throughout the four-day fair in a series of events, while exhibitors’ products that resonate with the themes will be displayed in the Trend Area. Trend Forum tours will also take place, allowing show attendants to learn and discuss with designers and trend experts about the lifestyle trends.

Committee members with distinct specialties
The committee has contributed their expertise on retail experience, contract markets and new technologies, together with the sociological insights from an international consumer study in developing the themes. The following is an overview of the committee members.

• Mr Vincent Grégoire (France): Creative Director of NellyRodiTM Agency. Studied both interior and industrial design at the École Camondo in Paris, has been the artistic director and designer of exclusive products for the decorator Agnès Comar
• Mr Sun Yun (China): Partner and Design Director of Hangzhou Interior Architecture Design, founder of fashion brand HYSSOP Cornerstone
• Mrs Béatrice Brandt (France): Graduated from the Aix-en-Provence Graduate School of Management in Management Sciences with a major in marketing, 20 years of experience in marketing and innovation, now works as the CEO at Le Jacquard Français
• Mrs Hélène Pasteur (France): Purchasing Manager of Homeware/Leisure, Les Galeries Lafayette/BHV. Graduated from business school, entered Galeries Lafayette’s buying office in 1986 for the beauty, children’s wear, menswear, and accessory markets, managed the project that transformed BHV into BHV MARAIS from 2011 to 2014, now returns to the homeware department

More details of the trend programme will be released closer to the fair. The show will be held from 27 – 30 August at the National Exhibition and Convention Center in Shanghai

Bereits zum vierten Mal trifft sich die asiatische Sportartikelbranche auf der ISPO Shanghai. Vom 5. bis 7. Juli 2018 präsentieren rund 500 Marken und 350 Aussteller im Shanghai New International Expo Centre (SNIEC) die neuesten Innovationen des Sommersports aus den vier großen Segmenten Running, Health & Fitness, Outdoor und Wassersport. 2018 greift die Messe mit den Schwerpunktthemen Frauen sowie Kinder die Trends der chinesischen Sportartikelindustrie auf. Zukunftsfähige Digitallösungen erhalten Handel und Industrie im ISPO Digitize Forum.

Das bevölkerungsreichste Land der Welt verfolgt das Ziel, die Gesundheit der Bevölkerung zu verbessern. Die chinesische Regierung setzt dabei auf Sport. Bis 2020 soll der Umsatz der heimischen Sportartikelindustrie auf bis zu 460 Milliarden US-Dollar wachsen. Nationale und internationale Unternehmen, die am rasant wachsenden Sportmarkt Chinas teilnehmen, sehen großes Marktpotenzial bei Frauen und Kindern. Obwohl Frauen im Gegensatz zu Männern weniger Sport treiben, geben sie mehr Geld für Sportbekleidung und Trainingsstunden aus. Diesen Trend haben auch Sportartikelhersteller erkannt. Das Angebot an Women’s-Only Stores nimmt hierzulande deutlich zu. Sportlerinnen gewinnen immer mehr an Wichtigkeit und stehen auf der diesjährigen ISPO Shanghai im Women Sports Industry Forum im Mittelpunkt. Hier referieren Experten aus der Praxis über ihre Erfahrungen und kommende Entwicklungen.

Das Konzept, sich auf eine Zielgruppe zu fokussieren, verfolgen Sportartikelhersteller auch im Bereich Kindermode. Laut Experten investieren 90 Prozent der chinesischen Eltern rund 300 Euro pro Jahr in die sportliche Aktivität ihrer Kinder. Diese positive Entwicklung für den Markt, in Anbetracht der steigenden Populationsrate, haben große Sportartikelhersteller im Multi-Segmentbereich bereits erkannt. Welche Möglichkeiten der Nachwuchs von heute Industrie und Handel bieten kann, erfahren die Teilnehmer durch den interaktiven Austausch im China Kids Sports Industry Forum.

Mit dem ISPO Digitize Forum auf dem Weg in die Sportindustrie von morgen
Die digitale Transformation ist in China längst angekommen: Welche Besonderheiten bietet der chinesische Markt für internationale Unternehmen?

Wie müssen Händler und Industrie agieren? Welche Geschäftsmodelle ergeben sich? Das ISPO Digitize Forum greift an den ersten beiden Messetagen diese Fragen auf. Im Rahmen von Podiumsdiskussionen und Vorträgen bieten Experten Lösungen für die digitale Zukunft des Sportsbusiness.

Mit Endverbraucher-Events dem Konsumenten entgegen
Auf der ISPO Shanghai 2018 wird die Kooperation mit Chinas größter E-Commerce Plattform Tmall fortgesetzt. Um Konsumenten abseits des Messegeländes einen Einblick in die neuesten Produkte zu gewährleisten, bietet Tmall ein Live Broadcasting von der Messe.

Der Open Demo Day im Rahmen des X-Mudders ermöglicht Sport-Enthusiasten die neuesten Sportartikel bereits vor Messebeginn zu testen: Von Wasser-Yoga über Stand-up-Paddeln bis hin zum Laufsport bietet die Aktion ein breites Angebot an Aktivitäten für Sportler. Aussteller haben die Chance, ihre Produkte den über 5.000 Teilnehmern und den rund 7.000 Zuschauern des Mud-Runs vorzustellen. ISPO Shanghai Ausstellern stehen vergünstigte Konditionen zur Verfügung.