From the Sector

Kornit Digital Ltd., a pioneer in sustainable, on-demand digital fashion and textile production, announced that USColorworks, a North Carolina-based apparel decoration and fulfillment company specializing in custom and on-demand printing for retail and promotional markets, has expanded its Kornit digital production platform with the addition of Atlas MATRIX and Atlas MAX PLUS systems to deliver high-quality, on-demand apparel across cotton, blended fabrics and polyester. 

Among the first companies to adopt Kornit's new Atlas MATRIX direct-to-garment (DTG) solution, USColorworks is leveraging its ability to deliver the highest quality output across all fabric types, including polyester, projecting a 30% increase in apparel and textile production for all on-demand orders. By reducing operational complexity and opening new revenue streams, Atlas MATRIX enables true on-demand manufacturing without compromising quality, durability, or efficiency. The scalable platform also allows USColorworks to bypass large inventory stocking in favor of fast, direct-to-customer shipping, producing high-definition, high-quality prints on demand across a boundless range of fabrics and colors. 

USColorworks is replacing its legacy production systems with Atlas MATRIX, unifying custom order production—whether for 1 piece or 1,000—to accelerate turnaround times, reduce labor costs, eliminate pre-treatment, and deliver a superior hand feel.  At the same time, USColorworks is reducing its reliance on the more labor-intensive direct-to-film (DTF) workflow, previously its method for short-run polyester print-on demand jobs, by transitioning those volumes to Kornit infrastructure. 

“Digital production has dramatically increased our competitiveness and revenue," said Rodney McDonald, President of USColorworks. "I don't believe you can win a national program now without having the ability to handle both bulk items and on-demand orders. Digital is the only way to do it all right—managing both large and small orders in the same process. As speed, accuracy, and consistency are critical, the Atlas MATRIX system is the right solution at the right time, and it has led to an immediate and significant increase in volume from retail customers. We see this new platform leading the way for print-on-demand across our entire business." 

“When we officially unveiled the Atlas MATRIX system at Kornit Konnections this past April, our intent was clear – enable brands and producers to embrace digital production for what has now become the on-demand era. Kornit is delivering on that promise with the new Atlas MATRIX system, which is already producing tangible results at some of our leading customers,” said Chris Carson, Vice President of Sales at Kornit North America. “We’re proud USColorworks has chosen to expand their digital production capabilities with Atlas MATRIX, thus removing production limitations and firmly embracing digital as the new standard for apparel production.”