From the Sector

Monforts customer Rajby Textiles is the first company in the world to have finally achieved the Cradle to Cradle (C2C) Platinum Standard for a product. Its Beluga denim fabrics have gained the ultimate sustainability score in all five categories covered by the C2C standard, which is acknowledged as involving the toughest and most thorough testing and assessment it is possible to put a product through.

As such, Beluga denim fabric is based on 100% GOTS certified organic cotton and employs no hazardous chemicals in its production. At the same time, it is both recyclable and biodegradable, with 100% of the energy used in its production offset by green energy and involving a closed loop system with no waste water generated and no material wastage.

The new Beluga denim fabrics, however, represent a new zenith in circular denim production. To meet the active cycling requirement, Rajby has committed to using Beluga denim fabric exclusively in apparel products sold by retailers with take back programmes in place and estimated expected cycling rates for such products

In the latest short film released on the Monforts YouTube Channel – captured at the recent Denim Première Vision show in London – some of the leading global manufacturers discuss their initiatives for more sustainable denim production.

Cone Denim, based in Greensboro, North Carolina, for example, can lay claim to having put in place its first environmental control measures back in the 1940s when the company first started recycling its water.

“It was a method of efficiency even back then, eighty years ago,” says Gabriel Magopat, of the company’s UK customer service centre, “but  producing high quality products is another method of being sustainable and of being efficient, and I think that’s what Cone stands for. We have an amazing history.”

Cone Denim is known for its signature S Gene® stretch denims which have traditionally incorporated polyester components to provide the stretch. It has now partnered with Intrinsic Advanced Materials of Gastonia, also in North Carolina, to introduce patent-pending CiCLO stretch polyester fibres into its denim collections. 

While still being synthetic based, CiCLO polyester is able to biodegrade in marine environments, wastewater treatment plants and landfill conditions, at rates similar to natural fibres like wool. 

This more sustainable solution for stretch is also being introduced to China for the first time by another leading denim supplier, Advance Denim.

“Advance Denim is spending its resources on being the most technologically advanced company in China, and also the most sustainable,” says Mark Ix, the company’s Director of Marketing. “We are investing heavily in our manufacturing to save both water and chemicals to create cleaner products.”

Monforts denim customer Berto is a family-owned company with its main denim mill in Bovolenta, a small rural town near to Padua in the north east of Italy, where respect for the environment has always been a must.

“The family has always been focused on respect for the environment,” says Berto’s Marketing Manager Francesca Palento. “In particular, we have a river next to the company from which we take our water for production and we then return it cleaner than it was before. We are also now producing GOTS and Global Recycling Standard jean produced with yarns made from our own internal waste production.”

Pakistan’s Soorty has recently received Cradle to Cradle Gold certification – the most stringent and exacting sustainable standard currently in existence – for its Pure D range of denims. These are produced using the company’s proprietary Zero Waste Water dyeing technology, in combination with the most advanced Monforts finishing machines. 

“Our very latest collection is called Climate Jeans, because every single product we now produce draws attention to the climate emergency we are living through right now,” says Eda Dikman, Soorty’s Marketing Communications Manager. “Sustainability is very important to us because we produce at scale and all of the actions we take reflect on the planet.”

#Takelifebythehorns

Overcoming challenges. Thinking outside the box. Positive thinking. A vision of personal creativity. The advertising campaign for the Spring-Summer 2020 season is a manifesto for expressing the PINKO Woman. Determined, empowered, confident, making her own decisions. Always ready to take life by the horns.

A fiery sunset. A wilderness of mesmerising colours is the backdrop to Mert Alas & Marcus Piggott’s shots, which portray a femininity that is glamorous, gritty, rock, and never predictable. This visual symphony was shaped with a creative team that united stylist Vanessa Reid and creative director Riccardo Ruini with the new star, Lily Aldridge – model, mother and businesswoman – who embodies the beauty of the moment. “We chose Lily because she is the epitome of the PINKO woman”, explained Caterina Negra, image director of PINKO. “She is elegant, sophisticated, with a modern approach. She fills many roles without having had to sacrifice anything. She makes an impression living a life filled with different experiences, as demanded by the modern world”.

Fringes  and  a  masculine  jacket.  Bright  sequins  and  dark  leather.  Rodeo-style  boots,  belt  and  hat  are  teamed  with  sensual denim. This is Lily’s look, as she mounts a unique mechanical bull. It was made specially for the campaign, inspired by the shape and detailing of the Love Bag Mix Studs. An ultra-stylish clash of black and metal accompanies the Love Bag Puff, a new shape in soft quilted nappa leather with chevron motif and appliqué suede fringe. The  fastening  is  the  iconic  metal  buckle  with  Love  Birds.  Not  forgetting  micro-chains  and  studs  for  the  Mini  Love  Metal Fringes or rhinestone fringing for the Go-round version.

The looks are a spontaneous expression of femininity, where personality is key, and movement adds a new dimension to the images. It’s the PINKO message. To be in a safe place where you can be creative without being judged and where you are free to choose. #createyourownlife

Of the twelve participating denim mills who took part in Habitat 21 – a special Smart Creation showcase at the recent Denim Première Vision exhibition in London – no less than eleven were valued Monforts ‘Denimized’ finishing technology users.

The aim of Habitat 21 was to highlight those companies taking an eco-responsible approach to denim manufacturing via the use of recycled, organic and bio-based fibres, in combination with resource-saving dyeing and finishing technologies. Monforts customers involved in the project were Advance Denim, Berto, Bossa, Calik, Evlox/Tavex, Kilim, Naveena, Orta Anadalou, Rajby Industries, Raymond Uco and Soorty. Their innovations were detailed in a major presentation on trends for the Spring/Summer 2021 season by Manon Mangin of the Première Vision Fashion Team, based on three key themes – Sensation, Hybridisation and Expansion.

• Elleti Group takes center stage at Denim PV to present a special project realized in partnership with MYR, and to share a selection of iconic garments belonging to M.O.D.E, the company’s Museum of Denim.
• Collaboration will be the main theme of the two-day event, involving not only the leading company’s expertise in garment-making but also its tradition, starring M.O.D.E in its firstever collaboration with a trade show and in Alessio Berto’s  RE-TRACE workshops series.

London – When it comes to long-established traditions in the denim industry, Elleti Group stands out as one of the main key players: strong in the business since the 80’s, the company is highlyspecialized in laundry and garment-making services while covering the entire denim production cycle in its eleven production hub.

Its heritage and approach define a valuable and renowned legacy that is now taking stage at Denim PV on December 3rd and 4th. For the occasion, Elleti Group joined forces and knowledge with MYR, start-up program conceived to digitalize the creative process and connect users, suppliers and final consumers through a digital platform. Both companies will be in the Garments and Finishings area - booth C3,  howcasing an exclusive project to highlight their creativity and competences.

Starting from a selection of bold designs, entirely envisioned and developed with MYR software, Elleti Group worked to recreate their look and fit on six garments, manufacturing each piece according to its signature innovative and responsible approach. Featuring forefront machinery and cutting-edge processing solutions, this relies on a continuous research effort focused on granting high-quality products while increasingly reducing their knock-on effect on both workers and the environment.

The result turned out to be very impactful and inspiring, with denim solutions which proved the mastery of the leading Italian company in the art of washing, cutting and stitching the iconic blue fabric, as well as the great support that MYR software provided in the development of the collections.

M.O.D.E. x Denim PV: an exclusive exhibition to explore the history of denim

Opened on June 19th, M.O.D.E. – Museum of Denim Elleti Group – is a precious resource located within the company’s Headquarters in San Bonifacio (Italy). Here are 106 pieces dating between the second half of the XIX century and the 70s, resulting in an invaluable testimony of how denim evolved through the centuries. For the first-ever collaboration of the Museum with a trade show, a selection of 20 historical garments is exploring three research areas. These are meant to focus on:

• The brand identity of jeans through the main evolutions at Lee;
• The influence of WWII on the design, the creation and the wearing of clothing;
• The history of overall.

Global fashion brand Weekday decided to show initiative in circular fashion on White Monday and is now the world’s first global fashion brand who has published a garment from IFC fabric.

Weekday wanted to raise awareness of IFC by contacting Maisie Williams who’s known to speak about causes she cares about. Maisie co-designed a two-piece outfit which is made entirely from IFC fabric.

IFC’s technology enables the millions of kilos of textile waste that is currently burned or landfilled, to be turned into a cost efficient, high quality cotton-like fiber.

”Infinited Fiber Company has a really interesting new recycling technique that has potential to help Weekday in our goal towards 100% recycled or sustainably sourced materials. For us, this material is extra interesting because of its cotton-like appearance and durability,” says Ulrika Jakobsson, Sustainability and Material Responsible at Weekday.

IFC provided Weekday with a few meters of newly processed denim fiber to test and they are now the first in the world to use this fabric.

At the moment this garment is not a collection that can be purchased. Weekday is testing the material and they are hoping to create a full collection soon.
IFC‘s technology is operating in Finland and is patented, proven and ready for global up-scaling and licensing. Its investors include global fashion corporation H&M Group and Singapore based global biomaterials company RGE Pte Ltd.

Monforts Textilmaschinen GmbH & Co. KG will be providing information on its extensive range of coating and finishing technologies for the production of nonwovens and technical textiles at the forthcoming Techtextil India exhibition.

“India is already a very important market for Monforts and there are exciting prospects ahead for Indian manufacturers of technical textiles, who are well positioned to capitalise on growth opportunities,” says Monforts Head of Denim Hans Wroblowski, who will be at the Monforts stand in Hall 4, booth C52 at the show. “India has one of the largest working-age populations in the world and a complete textile value chain for both natural and synthetic fibres.”

In addition, he adds, India’s government, through its Ministry of Textiles, has been actively promoting the growth of technical textiles through various programmes based on investment promotion, subsidies, the creation of infrastructure and the stimulation of consumption.

As a result, India’s Ministry of Textiles is forecasting that the growth of technical textiles in the country will be over 18% annually in the next few years, from a value of US$16.6 billion in 2018 to US$28.7 billion in 2021.

Value addition

High value-added technical products such as wide-width digital printing substrates, carbon fabrics for high-performance composites, filter media, flame retardant barrier fabrics and heavy-duty membranes are now being coated on Monforts texCoat ranges and finished with the company’s industry-leading Montex stenters.

“Since we acquired the technology that our coating units are based on in 2015, we have made a lot of refinements,” says Hans. “All of these developments are reflected in higher coating accuracy and the resulting quality of the treated fabrics. At the same time, our latest multi-functional coating heads offer an unprecedented range of options, with a wide range of modules available.”

The texCoat user interface is now equipped with the unique Monforts visualisation system and the magnetic doctor blade has greater power reserves. Options include a carbon fibre-reinforced composite coating drum with a more scratch-resistant surface and maximum rigidity and remote control which simplifies exact adjustment for the operator.

Montex stenters in special executions are meanwhile ideal for the drying and finishing of both technical woven fabrics and nonwovens and characterised by high stretching devices in both length and width.

“The European-built Montex range of stenters has earned its leading position in the technical textiles market due to the overall robustness, reliability and economy of these machines,” Hans concludes. “Whatever the intended end-product – and we continue to discover potentially new areas in which technical textiles can be utilised all the time – we have the machine specification and know-how to turn ideas into reality. In India we also benefit from the strong sales and service support of A.T.E. Enterprises.”

Texchtextil India takes place alongside World of Composites at the Bombay Exhibition Centre in Mumbai from November 20-22.

C.L.A.S.S. discloses five key and influencing brands with unique outfits already available in the market, that demonstrate how smart materials are able to deliver eco hi-tech valuable innovations. 

Five, completely different, contemporary lifestyles!

Among the first adopters of E.C.O. Kosmos shines Gilberto Calzolari, a luxury prêt-à-porter brand Made in Italy with a responsible soul, whose style is represented by the demi-couture dress: fresh, glamorous and romantic. Precious fabrics, complemented by the highest quality in production techniques and tailoring craftsmanship, bear the hallmarks of a brand with a strong identity that is in tune with the needs of contemporary living and reclaims the values of environmental sustainability as well as elegance and excellence typical of luxury Made in Italy. Supported by the CNMI Fashion Trust due to its environmental committment and unique design, the brand chose two materials of the E.C.O. KOSMOS cross-collection for the SS 2020 presented during MFW: the E.C.O. AURORA 50% AMNI SOUL ECO® -50% Standard 100 by OEKO-TEX® certified Cotton canvas and the E.C.O. SONICA Newlife™ stretch satin.

Closed: the German brand, founded in1978, focuses on great designs, small details and pure quality to create understated and advanced denim looks totally handmade in Italy. Closed selected the new amazing Candiani ReLast line, the range of market fresh responsible denim products whose objective is to introduce a 100% transformed innovative solution. The partnership between ROICA™ and Candiani generated a very special ROICA™ yarn realized only for Candiani. A premium stretch yarn that is boasting a GRS (Global Recycled Standard) version 4 certification, thanks to its high percentage of recycled content and appropriated process of transformation.

Within the premium brand adoptions of Bemberg™ shines Martin Greenfield, one of the world's most renowned tailor company. The company, founded in 1977 by Martin Greenfield, realizes hand tailored men’s clothing to meet the requirements of innovative designers, specialty retailers, costume designers, stylists and individuals. For finest made-to-order as well as made-to-measure suits,100% built by hand in their Brooklyn Factory, they choose Bemberg™ Yarn Dyed Lining produced in Italy and Japan for its soft versatility, unique precious touch and exquisite comfort.

My.Suit: Since My.Suit was founded in 2008 in NYC, their philosophy has been simple: provide their clients with a better way to buy a suit.  Their made-to-measure suits and tuxedos offer a better fit than traditional off-the-rack alternatives by accommodating as many different body types as possible, and can be made in a variety of fabric and style options to suit individual needs.  My.Suit utilizes a vertical business model: fabric mill, suit manufacturing, and retail locations, to provide a quick delivery time at an attractive price point. My.Suit has been using Bemberg™ lining to add style and comfort to their suit jackets for over a decade.  With a wide range of colors and designs, Bemberg lining complements their extensive fabric selection and helps us to create visually stunning suits that feel great and provides a personalized option to their clients.

un-sanctioned™ is an innovation-driven performance running apparel brand newly launched in September, 2019; founded on the belief that it’s time for running to give back to the environment all runners take so much joy from.  In partnership with Miti-Spa, un-sanctioned™ has developed and launched with two initial sustainable performance running fabrics called [ BottleKnit™ ] — a 100% recycled polyester made from plastic bottles. And [ WasteKnit™] — a 100% upcycled polyamide made from industrial waste blended with ROICA™ EF yarn for uncompromising smart stretch performance.

“Authenticity wins: climbing business in a sustainable way” – the discussion targeted the importance of communication and transparency for today’s industry, promoting responsibility and innovation.

A selection of 26 fashion industry top players to discuss how digitalization is impacting companies’ value, one of the most important parameter to be considered when talking about business. This was the fifth edition of the CEO Roundtable, promoted by Fashion and eBusiness, which took place on November 7th at Palazzo Parigi, Milan.

The denim ingredient brand ISKO, always first in line when it comes to supporting the industry in the development of best practices, was among the event’s main partners. The company shared its long-standing and well-established commitment to Responsible Innovation™, taking part in a panel tackling new models to blend together authenticity and innovation and thus responsibly succeed in business.

Fashion Magazine CEO&Editor-in-chief Marc Sondermann hosted the discussion, which started at 9.20 a.m. and involved Elena Faleschini, ISKO Global Field Marketing Manager, along with Nicolas Bargi, Save the Duck Founder&CEO, Francesca Toninato, 7 For All Mankind CEO and Stefano Modellini, Diana E-commerce Corporation Founder&CEO.

C.L.A.S.S. discloses five key and influencing brands with unique outfits already available in the market, that demonstrate how smart materials are able to deliver eco hi-tech valuable innovations.

• Gilberto Calzolari: A luxury prêt-à-porter brand Made in Italy with a responsible soul, whose style is represented by the demi-couture dress: fresh, glamorous and romantic
• Closed: the German brand, founded in1978, focuses on great designs, small details and pure quality to create understated and advanced denim looks totally handmade in Italy.
• Martin Greenfield: Within the premium brand adoptions of Bemberg™, Martin Greenfield shines as one of the world's most renowned tailor company.
• My.Suit: Since My.Suit was founded in 2008 in NYC, their philosophy has been simple: provide their clients with a better way to buy a suit.
• un-sanctioned™: An innovation-driven performance running apparel brand newly launched in September, 2019; founded on the belief that it’s time for running to give back to the environment all runners take so much joy from.