From the Sector

For the summer events at the Berlin exhibition center, the Premium Group is relying on a new mix of fashion, business, content and entertainment.

The State of Style & Culture
The Premium Group is expanding its portfolio in the summer to include the consumer festival THE GROUND in addition to the existing PREMIUM and SEEK trade fairs and is presenting numerous innovations for the long-awaited reunion of the industry in Berlin.

The new location Messe Berlin will become the Premium Group cosmos, a holistic inspirational hub for all relevant topics related to fashion, trends, retail, lifestyle, marketing, digitization, sustainability, metaverse and more.

In July, brands and partners can also present themselves to end consumers for the first time as part of the new event THE GROUND, 'Direct to Consumer'. Consumers get access to THE GROUND, while trade visitors are invited to view the full range and be inspired throughout the site.

PREMIUM: New tripartition with new segments
In order to be able to show all relevant segments of advanced contemporary fashion even better and more holistically, the PREMIUM portfolio will be divided into three new areas from the summer. With the segmentation into High, Icon & Volume, large, commercially successful brands as well as more focused designer brands, newcomers and smaller innovators will now find their place. Here the PREMIUM fashion team advises all partners in detail in order to guarantee ideal positioning and the possibility of storytelling.

SEEK: Premiere of the SEEK Conscious Club
Sustainability has been part of the culture of the SEEK brand since it was founded 12 years ago. With the new SEEK Conscious Club, in addition to the SEEK area with well-known and new SEEKERS, a dedicated area for sustainable brands is being created. SEEK offers them the stage and space to grow and the attention to optimally spread brand values. The international SEEK community is represented by niche brands as well as commercially successful players. And the established TRADE UNION for brands with a particularly sharp sales strategy will once again have an exclusive area in the new location.

THE GROUND: Festival for Style & Culture
With the new Direct to Consumer Festival THE GROUND, the Premium Group is now also inviting Gen-Z, Gen-Y and Culture Pioneers once a year. Music acts, panels and live talks with well-known speakers and influencers, creative workshops, sports and wellbeing sessions are intended to inspire, enrich, enlighten and inspire exchange: entertainment, edutainment and experiences.

THE GROUND turns live streams into live encounters, consumers into co-creators and classic retailers into strategic marketing and event partners. Here, through emotional experiences and unique showcases, brands can be experienced and interested customers become loyal brand fans. Topics relevant to society and generations, such as fashion, sports, beauty & well-being, metaverse & gaming, will be featured in the area as well as in talks and master classes as part of the FASHIONTECH content format.

"In order to remain sustainable, we want and need to merge B2B and D2C and create a place - a marketplace for ideas and products - where brands, retailers and consumers come together and learn from each other. For the first time, we are offering holistic reach, synergy and network effects,” explains Jörg Arntz, Managing Director Premium Group.

“B2B and D2C will take place in parallel on one site, although of course there will still be an area for professionals only, i.e. exclusively for the industry. The D2C area is accessible to both end consumers and trade visitors. In addition to our trade fairs, we create new content from which our visitors and exhibitors benefit.”

During the event, which will take place from Thursday to Saturday for the first time, it will be about exchange, trends, inspiration and emotion, new brands, the further development of well-known players, creative collection presentations and of course what the fashion world and its protagonists * inside: joy and passion. In order for this to work and for the long-term existence of the new event concept in Berlin to be guaranteed, everyone involved is asked, challenged and responsible.
 
Selected brand highlights:
American Vintage // Aigner // At.p.Co  // Ben Sherman // Blue de Geñes // Buffalo // Camper // C.O.F. Studio // Copenhagen Studios // Coster Copenhagen // Crep Protect // Denham // Dstrezzed // Drykorn // Ecoalf 1.0 //  Edwin // Ellesse // Fabienne Chapot //  Fleurs de Bagne // Floris Van Bommel // Gant //  Happy Socks // Helene Galwas // Herrlicher // Hiltl //  Horizn Studios // Ilse Jacobsen // Izipizi Paris // Kangaroos // Kennel & Schmenger Schuhmanufaktur // Keen // K-Swiss // Lee // Merz b. Schwanen // Moss Copenhagen // Nautica  // Novesta // Nudie Jeans //  O My Bag // Pantofola D’Oro 1886  // People of Shibuya // Palladium // Pendleton Woolen Mills // Puma // Property Of //  Reyn Spooner // Sandqvist // Saucony // Studio Seidensticker // Stutterheim // Sofie Schnoor // Steve Madden // Thinking Mu // Ucon Acrobatics //  Uniform Bridge // Veja // Womsh // Wool & Co // Wrangler// Yaya // Zespá

More than 150 exhibitors will be presenting their Green Fashion collections at INNATEX 49 next week, from 25 to 27 February. Given the pandemic situation and the shift in dates for the ordering fair in Hofheim-Wallau, organisers MUVEO GmbH say they are more than satisfied with the number of brands.

“For the original dates in mid-January we had over 200 registrations as usual,” says Alexander Hitzel, INNATEX Project Manager. “"Since we had to postpone another time, the date no longer made sense for many. However, if you consider this in addition to the fact that almost all trade fairs had to be cancelled and the general uncertainty makes decisions virtually impossible, 75 per cent is actually a very good result.”

The fair catalogue, published today, shows that visitors can expect a multifaceted range of goods.
Alongside popular classics and natural textile providers, there will as usual be young and adventurous new concepts. Newcomers are also to be found, including the linen womenswear from Lithuanian brand Luel, Canadian footwear label Native Shoes with its compostable materials derived from algae and other plants, and the yoga accessories from Southern Shores. As well as the labels, the International Association of Natural Textiles (IVN) and the Global Organic Textile Standards body (GOTS) will also be attending.

“We are assuming that by summer the situation will be more relaxed,” says Hitzel. “Originally we had a lot of plans relating to the fair programme and opportunities for dialogue, with various representatives from the community. We are therefore looking forward all the more to implementing these and other ideas at the end of July, on the 50th anniversary of INNATEX. Our deepest wish is that we will then be able to joyously celebrate 25 years of INNATEX with the entire community all together again and under largely normal conditions.

The textile service provider Hohenstein has successfully extended its accreditations as a testing laboratory and certification body to include FFP (Filtering Face Pieces) respiratory masks in accordance with DIN EN 149, thus completing its portfolio in the textile mask sector. The necessary functional and safety tests on community masks, medical masks and FFP respiratory masks contribute to consumer safety. In addition, Hohenstein has not only been a member of the German Mask Association since September 2021, which pools the expertise of all mask manufacturers and suppliers in Germany, but also supports the Quality Working Group with its expertise in the field of textile protective clothing.

Filtering Face Pieces are primarily used for the self-protection of the wearer and are intended to protect from harmful aerosols, particles and droplets. There are different protection levels for FFP respiratory masks (FFP 1-3), depending on how well they retain liquid and solid particles. In occupational safety, they are part of personal protective equipment (PPE) and fall under category III. Their protective function is specified throughout Europe by the DIN EN 149:2009-08 standard, which requires laboratory tests and practical performance tests with test persons. The Hohenstein testing laboratory carries out reliable proof of the safety of FFP respiratory masks in several test steps:

• Through visual inspection, the Hohenstein experts assess the correct labelling, the comprehensibility of the enclosed instructions for using the masks, as well as the functionality and packaging.   
• Laboratory tests can determine, among other things, breathing resistance, filter medium transmittance and inward leakage. The practical performance of FFP respiratory masks is assessed through realistic tests with test persons.
• Test persons can also be employed to assess other parameters such as skin tolerance, field of vision or headgear comfort.
• Optional tests, such as testing FFP respiratory masks for harmful substances, complete the safety verification.

Since the beginning of the pandemic, a particularly large number of FFP respiratory masks with doubtful and even false labelling have been in circulation, so reliable and neutral testing and certification of these products is essential. Hohenstein, with its many years of extensive experience in the testing and certification of personal protective equipment, thus offers the ideal service for customers who value testing quality "Made in Germany".

As a testing laboratory for medical devices, Hohenstein also offers testing of medical face masks for their bacterial filtering performance, differential pressure as an indicator of breathing activity, microbiological purity and cytotoxicity, among others. Medical face masks fall under the Medical Devices Regulation 2017/745 and fulfil the requirements according to EN 14683. The testing service provider Hohenstein has already taken a big step towards safety and functionality with the introduction of its quality label for Tested Community Masks in June 2020 and also tests according to the first European Guideline for Everyday Masks, the CEN Workshop Agreement (CWA) 17553:2020.

• International trade fair for Green Fashion to take place in February

The Winter edition of INNATEX will not take place as planned in January, but is being postponed by one month. In changing their plans, the organisers MUVEO GmbH have reacted rapidly to the latest forecasts from the virus experts and to the changing situation regarding the spread of the Omicron variant in January, which remains unpredictable. They intend to offer a new date in mid- or late February; they are currently consulting the exhibitors and expect to reach a conclusion in the next few days.

“We are in regular discussions with our exhibitors and partners, and we know that the Green Fashion community needs a platform for winter ordering,” said Alexander Hitzel, INNATEX Project Manager. “In view of the fact that other live events have been cancelled this season, we see it as our duty more than ever to facilitate a gathering where products can be presented, orders can be taken and people can network – even if conditions are more difficult again.”

It had not yet been decided, he said, what adjustments the organisers would ultimately be making to the original concept with its various programme elements, to ensure compliance with the guidelines in force during the event. “We are in constant contact with the authorities but we will have to await developments before we can move on to the configuration of the event,” Hitzel continued.

MUVEO GmbH is one of a very small number of fair organisers that has managed to put on a safe six-monthly ordering platform throughout the entire pandemic, with a comprehensive hygiene policy and practice. Hitzel stresses that the same will be achievable this time.

• Focus now on digital fair platform

The PERFORMANCE DAYS team regrets having to cancel at short notice the physical edition of PERFORMANCE DAYS which was scheduled to take place on December 1-2, 2021 at the Messe München exhibition center. Right up until today, the event organizers of PERFORMANCE DAYS were in the final stages of preparations for the fair. The goal of being able to realize a fully booked fair with a portfolio like in pre-pandemic times seemed to be within reach. The political regulations agreed in Bavaria from November 19, 2021 and the heavily restricted constraints associated with an incidence of 1000 have far-reaching consequences for PERFORMANCE DAYS. As a result of the current sharp rise in the number of infections in Munich, the planned winter edition must now be cancelled as a precaution. The focus now is now completely on the digital fair on December 1 and 2, 2021.

The new measures are scheduled to come into effect in Munich from the middle of this week, which would lead to very short-term changes. The organizers of PERFORMANCE DAYS therefore see themselves in the responsibility to enable a minimum of planning security as well as a responsible handling of the given situation with this decision.

“Exceptional situations require exceptional decisions – making these all the more difficult. After experiencing a very successful and surprisingly well-attended fair with the Functional Fabric Fair by PERFORMANCE DAYS in Portland, Oregon last week, we have tried everything possible up to the last moment and firmly believed that we would finally set a further positive milestone with the physical edition of PERFORMANCE DAYS in Munich. We fulfilled all the requirements, updated our hygiene concept several times to comply with the dynamically changing measures and took all the necessary precautions for a safe event. Unfortunately, current developments do not allow us to host the trade fair event next week, since the undisputed top priority is the protection and health of our visitors. Now our focus turns to the full implementation of the Digital Fair on December 1 and 2, 2021”, explains Marco Weichert, CEO of PERFORMANCE DAYS

Focus on digital platform
The PERFORMANCE DAYS team is now investing all its efforts into implementing the Digital Fair on December 1 and 2, 2021. As part of THE LOOP, those interested have the opportunity as of now to view online the fabric innovations and news for the Winter Season 2023/24, this year’s Focus Topic “Sustainable Nylon” and the latest color trends. In the Marketplace, visitors will be able to view the numerous exhibitor products, including the PERFORMANCE FORUM’s curated sustainable fabric highlights. In order to present the fabrics to visitors as realistically as possible in terms of feel, design and structure in digital form, the PERFORMANCE FORUM has been equipped with new 3D-technology, including innovative tools such as 3D images, video animations and downloadable U3M files. Throughout the Digital Fair, exhibitors and fair visitors can look forward to extensive networking opportunities. For example, as part of the extensive digital supporting program on December 1, with various expert talks, discussion rounds and speakers via livestream, moderated by Charles Ross live from the studio. On December 2, the “sustain & innovate” conference on this year’s Focus Topic “The Sustainable Future of Nylon” will kick off with discussions and panels, moderated by Astrid Schlüchter, Editor-in-Chief of SAZsport and SPORTSFASHION by saz.  

A very special thank you goes out to the entire PERFORMANCE DAYS community with its exhibitors, visitors and partners for their active support, trust, loyalty and understanding in these still extraordinary times. The team looks forward to the Digital Fair on December 1 and 2, 2021 and further ahead to meeting you all personally on April 27 and 28, 2022 at the summer edition of PERFORMANCE DAYS live in Munich.

• From fossil to renewable materials: Members advocate policy analysis and focused implementation of the renewable carbon strategy

The members of the Renewable Carbon Initiative (RCI) (www.renewable-carbon-initiative.com), founded in September 2020, have joined forces to shape the transition from the fossil to the renewable age for the chemical and materials industry. This means spreading the concept of renewable carbon and developing new value chains based on renewable carbon as a feedstock.

In the meantime, several activities have started from which future members can benefit as well. First and foremost is the kick-off to comprehensive policy analysis. What influence will forthcoming regulation have on chemicals, plastics, and other materials? When and where should the renewable carbon idea be emphasized and referred to?

The policy analysis will examine pending policies in the European Union – and a later expansion to America and Asia is planned as well.

A particular focus will be placed on upcoming policies and regulations and how they impact renewable carbon. The members are currently deciding on where to start specifically, but questions that may be considered are: What does the new climate law and the “Fit for 55-Package” mean for chemicals and materials? What can be expected from REACH and microplastics restrictions? How relevant is the “Sustainable Products Initiative” and the coming restrictions for Green Claims? Circular Economy, Zero Pollution and Sustainable Financing are keywords of the future European landscapes, which might become very concrete for chemistry and materials in the next few years. To what extent the concept of renewable carbon for materials is considered in policy already and how it could be further introduced in future legislation are two of the main questions investigated in the working group “Policy”.

This working group is open to all members of RCI. Policy experts provide the respective analysis as a foundation, organising discussions between members of the policy group and plan meetings with policymakers to introduce the Renewable Carbon concept.

Additional working groups have been created, one with a focus on communication, the other looking at the development of a renewable carbon label. In early September, a renewable carbon community will be launched as a starting point for even more interaction between the members, to discuss strategies, create new value chains and start project consortia.

The Renewable Carbon Initiative (RCI) is a dynamic and ambitious group of interested parties. Membership numbers have now more than doubled since the launch almost a year ago, with RCI now boasting 25 members, 6 partners and over 200 supporters. It welcomes all companies that are on the way to transform their resource base from fossil to renewable.

National Council of Textiles Organization (NCTO) member Parkdale Mills hosted Senator Tim Kaine (D-VA) at the company’s Magnolia Manufacturing plant in Hillsville, Va. today to showcase the critical role the company and the industry has played in producing lifesaving personal protective equipment (PPE) to aid frontline health-care workers and the country during the pandemic.

Parkdale’s facility in Hillsville, Va. is a key yarn spinning hub contributing to a major face mask initiative bringing together several U.S. companies and more than 5,000 workers as part of the Biden administration’s pledge to provide 25 million reusable face masks to communities hit hard by the pandemic.

“Parkdale Mills thanks Senator Kaine for his leadership on policies that help bolster our company and the entire textile industry. We are proud to be part of an initiative that is bringing together American companies to produce 100% American-made masks for community health centers, soup kitchens and food banks across the country,” said Davis Warlick of Parkdale Mills. “With the support of our government and leaders like Senator Kaine, our industry is demonstrating its ability and capacity to make critical items here for the long term.”

Kim Glas, President and CEO of NCTO said: “We want to sincerely thank Senator Kaine for his leadership in supporting American manufacturers, which have played a vital role in our economy as well as the nationwide effort to produce critical PPE and medical textiles for a nation in crisis. We are grateful to the senator and the Biden administration for prioritizing domestic manufacturers and the U.S. workforce. The U.S. textile industry is a vital contributor to the U.S economy and policies that Senator Kaine supports help bolster the onshoring of PPE and critical items, which in turn spurs employment and investment in the American manufacturing base.”

JEC Group, dedicated to promoting composite materials, introduces all-new digital event series for the composites community: JEC Composites CONNECT. On June 1-2, 2021, this first round-the-clock event will be one of the industry’s most significant events, hosting major industry players, enabling participants to discover the latest trends thanks to business conferences and get networking opportunities. This live-streamed event will also be the place to highlight innovation through competitions, awards ceremonies and keynote speeches.

JEC Composites CONNECT: a digital event to bring the composites community together
Participants can access the free non-stop digital floor from 8:30 am on June 1 to 6 pm CEST on June 2. This first JEC Composites CONNECT will work as an online trade show, with digital stands for companies showcasing their latest products, from raw materials to composites parts manufacturers with various networking rooms, a meeting requests platform, and with a conference area to access live streaming content.

Composites innovation at the core
JEC Composites CONNECT will host outstanding keynote speakers and all the major JEC Composites competitions and awards promoting innovation, research teamwork, and entrepreneurship in the composites industry.

• The JEC Composites Innovation Awards celebrate the most innovative composites projects and fruitful collaborations between different value chain players in 2021.
• The 2021 JEC Composites Startup Booster competition, with live pitches and winners ceremony.
• The JEC Composites Challenge, where Ph.Ds will present their research projects in front of the jury.

The Awards ceremony will take place on Wednesday, June 2, with an opening keynote speech from inventor and genius entrepreneur Franky Zapata, a.k.a. ‘the Flying Man.’ As the CEO and founder of the company that bears his name, he became well-known for his famed crossing of the English Channel in August 2019 on his Flyboard® Air.

• C.L.A.S.S. launches the Manifesto for Responsible Fashion and kicks off the CALL TO ACTION of C.L.A.S.S. ICON 2021
• What does it mean to be a “game changer” in green fashion?
• What are the false myths of eco-fashion and what are the guidelines for innovating while safeguarding the planet? And how do you tell the story behind a sustainable fashion collection?

An annual competition to reward a visionary creative who combines design, responsible innovation and communication, capable of raising contemporary consumer awareness of the new values of sustainable fashion. This is the Call to Action launched to find the C.L.A.S.S. ICON 2021 by Giusy Bettoni of C.L.A.S.S. in the Smart Voices panel "C.L.A.S.S. ICON: Award and Manifesto for Responsible Fashion", moderated by the green journalist Diana de Marsanich, and starring, on the 10th February, the fashion designer Gilberto Calzolari, recipient of the international award for creative visionaries in the world of fashion C.L.A.S.S. ICON Award 2020, and Federico Poletti, Marketing and Communication Director of WHITE SHOW.

C.L.A.S.S. Manifesto  

During the Smart Voice, the C.L.A.S.S. Manifesto for Responsible Fashion, the 2021 edition of the C.L.A.S.S. ICON competition and the Sustainability Formula were presented.

C.L.A.S.S. ICON Award is an international award for visionary creatives in the fashion world who are able to convey the values of sustainability not only to fashion professionals, but also to the wider public: consumers. "We created C.L.A.S.S. ICON to reward visionary designers who create their collections by combining design, innovation and responsibility and who are able to communicate the values behind their garments authentically and effectively to consumers. It's time for storymaking and storytelling to align, otherwise it's just greenwashing" says Giusy Bettoni.

From 15th of February to 15th of April it will be possible to apply by sending an email to classicon@classecohub.org, with a description and objectives of the brand, the sustainability values adopted and the strategy, the designer's profile, a photo-video story of the latest collection, and any previous awards won (all info on http://www.classecohub.org).

During the panel, designer Gilberto Calzolari, the first winner of the first C.L.A.S.S. ICON Award, shared his vision for responsible fashion and his current projects. "My brand is a laboratory of experimentation. I create fashion to open conversations and change the way people behave and think. My creativity, from the choice of fabrics and processes to the image I decide to communicate, are the weapons at my disposal. Since the beginning, I have been really excited to team up with C.L.A.S.S. in order to share a common and challenging journey, with the perspective to be part of a constantly growing network activating mutual support. I have always thought at my collections as a call to action for a better future and now more than ever my mission as C.L.A.S.S. ICON is to make people understand that commitment and sustainability can and must go hand in hand with beauty and elegance. The adage 'kalòs kai agathòs' is one of the classical teachings that should never be forgotten: aesthetics, in my opinion, is inseparable from ethics. That's why I don't just target professionals, but also the end consumer, fashionistas and beyond" says Gilberto.

"For the first edition of C.L.A.S.S. ICON in 2020 Gilberto was decreed as our chosen one, and the path together was sanctioned at that moment: the sharing of values and visions is an indissoluble bond that keeps us united over time. Like Gilberto, each ICON will be part of a community where together with C.L.A.S.S. will try to make a real smart fashion and above all create an important voice," says Giusy Bettoni.

In support of the C.L.A.S.S. ICON award, C.L.A.S.S. presented its Manifesto for Responsible Fashion, which summarises the values that C.L.A.S.S. has been researching, communicating and developing since 2007: the role of the ethical company and its transparent production, the importance of traceable and healthy products, with total respect for people and the environment. A commitment to a circular economy with a positive impact that also means safeguarding the seas, the ocean, the use of water, energy and resources.

"A Manifesto for fashion with the lowest possible impact on the planet and on people and animals’ health thanks to responsible innovation, perfectly up to the challenges of contemporary lifestyle. This is why I created the Sustainability Formula, which only exists when there is design, responsible innovation and we are able to track and measure the impact of products and processes and communicate the new values in an appropriate way. In a word, when there is knowledge" concludes Giusy Bettoni.
 
F = D x I x S x C
F= Fashion
D=Design
S=Sustainability
C=Communication

• DushaGreya is a well-known brand from talented Moscow-based designer, Natalia Dushagreya, who puts her all into her unique creations.

Combining her outstanding creativity with cutting-edge digital printing technology, Natalia has been delighting women with eye-catching, comfortable clothes, which boast unparalleled individuality and vivacity for several years. “The quality of digital prints surpasses that of traditional fabrics, both in the variety of colour compositions and in the contrast and clarity when printing small details or complex geometric elements. Digital technology makes it possible to achieve exceptionally smooth colour transitions, which is almost unattainable when using analogue printing methods. As a designer, I make sure to fully leverage the advantages of digital printing when designing and producing my collection”, says Natalia.

By the time the DushaGreya brand begun, Natalia and her like-minded associate and father, Alexander Kordovatov, already had experience in the field of sublimation printing and knew that printing on fabric for subsequent tailoring would be carried out using this technology. However, no third-party performers could be found that would meet the quality and deadline requirements of the brand, so they decided to purchase new equipment and start printing at their own site. 

Alexander says. “We also found out that Smart-T (Mimaki's distributor in Russia), the supplier of this equipment in Moscow, is highly rated by the industry community and customers due to its professional expertise, first-line service support, and highly qualified engineers.” At the end of 2019, Smart-T installed the highly anticipated Mimaki Tx300P-1800 direct textile printer at the DushaGreya facility. Today it prints fabrics for dresses, skirts, T-shirts, fleeces, jumpers, hoodies, trench coats, and other midwear.

"Mimaki Tx300P-1800 is the only printer in the Mimaki line that allows us to print on natural fabrics without pre-processing,” Alexander comments. “This gives us the ability to produce short, original print runs at no extra cost, which is vital in achieving our goals. The TP400 pigment inks used in this printer have an expanded colour gamut, so the prints are always bright and saturated.”