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17.01.2024

Everfield acquires Swedish software specialist for commercial laundry industry

Software group Everfield has acquired the Swedish software reseller “SoCom Scandinavia AB” (SoCom Scandinavia). The previously independent reseller is now a subsidiary of German “SoCom Informationssysteme GmbH” (SoCom), which Everfield acquired early 2023. SoCom Scandinavia distributes SoCom’s ERP system for the commercial laundry industry in Scandinavia. SoCom is among Europe’s leading providers in this segment and with this acquisition is further expanding its market position in the Nordic countries.

Software group Everfield has acquired the Swedish software reseller “SoCom Scandinavia AB” (SoCom Scandinavia). The previously independent reseller is now a subsidiary of German “SoCom Informationssysteme GmbH” (SoCom), which Everfield acquired early 2023. SoCom Scandinavia distributes SoCom’s ERP system for the commercial laundry industry in Scandinavia. SoCom is among Europe’s leading providers in this segment and with this acquisition is further expanding its market position in the Nordic countries.

“By acquiring SoCom Scandinavia, we have successfully completed the first so-called bolt-on acquisition for one of our portfolio companies”, says Oscar Koberling, Acquisitions Manager at Everfield. In a bolt-on acquisition, the company being purchased is integrated into an existing portfolio company. “We focus on long-term sustainable growth and work closely with the management of our portfolio companies to identify the right targets”, Koberling highlights. “With the addition of SoCom Scandinavia, SoCom can now further strengthen the sales and support in this region and thereby continue to foster growth in Scandinavia.” With its Enterprise Resource Planning (ERP) software “TIKOS”, the German software developer SoCom from Krumbach enables laundries of any scale to achieve end-to-end process management.

SoCom Scandinavia distributes the “TIKOS” laundry software in Sweden, Finland, Norway, Denmark and Iceland. The company was founded in 2017 by the sole shareholder Anna Johansson, in close cooperation with the German SoCom Informationssysteme GmbH. “I myself come from the commercial laundry industry and was therefore able to convince myself of the performance and flexibility of the TIKOS software in practice”, says Anna Johansson. “Our success in the past years shows that many laundries in Scandinavia share this assessment. In the future, we will work even more closely with our German colleagues to further expand our market share in the region.”

Johansson and her team will continue to be available to customers at the existing location. “Since establishing SoCom Scandinavia, Anna and her team have already won and supported a plethora of well-known clients for our software”, emphasizes SoCom’s CEO Michael Wieser. “By integrating SoCom Scandinavia, we can streamline our processes even further. Our main goal remains to offer the best possible service to our clients.”

With its steadily growing software and service portfolio, SoCom has been operating in the laundry industry for over thirty years and is a market leader in the German-speaking region. In total, SoCom’s products are used in over 350 laundries across 17 countries.

More information:
Everfield SoCom laundry Software
Source:

möller pr GmbH

ADVANSA and Asia Pacific Fibers (APF) launch fibre made from recycled ocean-bound plastic bottles (c) ADVANSA
05.07.2023

ADVANSA and Asia Pacific Fibers (APF) launch fibre made from recycled ocean-bound plastic bottles

ADVANSA and Asia Pacific Fibers (APF) join forces to launch REMOTION®, a premium fibre for sports and activewear, made from recycled ocean-bound plastic bottles with full end-to-end traceability from Prevented Ocean Plastic™. REMOTION® offers a solution for textiles that merges ocean protection with built-in biodegradability. The fibres break-down in marine environments to prevent microplastic pollution of the oceans, a problem which can be the consequence of fibre-shedding from apparel laundry waste-water.

Remotion® offers a solution with various sustainable features such as biodegradability and recyclability, with customized performance features such as anti-bacterial properties and moisture management built-in to the fibre. Moreover, the fibre is also offered in customer curated colours that guarantee very good colour fastness. Thus, this “all-in-one” fibre contributes to a sustainable and healthy environment with savings in water, energy, chemicals, and CO2. The fibre is available in a range of filament and staple options with two variants: REMOTION® Blue made from ocean-bound plastic bottles, REMOTION® Green made from domestic recycled plastic bottles.

ADVANSA and Asia Pacific Fibers (APF) join forces to launch REMOTION®, a premium fibre for sports and activewear, made from recycled ocean-bound plastic bottles with full end-to-end traceability from Prevented Ocean Plastic™. REMOTION® offers a solution for textiles that merges ocean protection with built-in biodegradability. The fibres break-down in marine environments to prevent microplastic pollution of the oceans, a problem which can be the consequence of fibre-shedding from apparel laundry waste-water.

Remotion® offers a solution with various sustainable features such as biodegradability and recyclability, with customized performance features such as anti-bacterial properties and moisture management built-in to the fibre. Moreover, the fibre is also offered in customer curated colours that guarantee very good colour fastness. Thus, this “all-in-one” fibre contributes to a sustainable and healthy environment with savings in water, energy, chemicals, and CO2. The fibre is available in a range of filament and staple options with two variants: REMOTION® Blue made from ocean-bound plastic bottles, REMOTION® Green made from domestic recycled plastic bottles.

REMOTION® Blue is a specially engineered polyester fibre made from ocean-bound plastic as a premium raw material with a social aspect. ADVANSA and APF are cooperating with Prevented Ocean Plastic™, a global recycling initiative that helps tens of thousands of people around the world to clean their coastlines, prevent ocean plastic pollution and earn additional income. Discarded plastic bottles are picked up by plastic collectors from coastal areas at risk of ocean plastic pollution and are taken to collection centres. The plastic bottles are then sorted out, cleaned and processed into raw material flakes which are used as a premium ingredient for REMOTION® Blue range of products.

ADVANSA and Asia Pacific Fibers are launching REMOTION® at the Performance Days in Munich from 3-5 October 2023.

Source:

ADVANSA

(c) Tonello
17.10.2022

Tonello presents Laundry (R)Evolution at Kingpins

Tonello will be unveiling the release of their new, more efficient and more responsible Laundry (R)Evolution, including three tools, at Kingpins Show in Amsterdam, from October 19-20.

Configurator
The new Configurator allows clients to choose the technologies, software, and accessories for their next laundry, combining diverse solutions and thus obtaining a real projection of energy and resource consumption, as well as savings and sustainability benefits.

B.O.P. (Be On Point)
The seamless integration with THE Laser, B.O.P. is based on the most recent developments in Computer Vision It makes positioning laser designs on garments automatic and rapid It allows a choice of different production modes and detects up to 8 garments at the same time.

Metro
Metro is a software that automatically and transparently measures the actual consumption of a laundry, summarizing these figures in each garment’s “environmental passport”.

Tonello will be unveiling the release of their new, more efficient and more responsible Laundry (R)Evolution, including three tools, at Kingpins Show in Amsterdam, from October 19-20.

Configurator
The new Configurator allows clients to choose the technologies, software, and accessories for their next laundry, combining diverse solutions and thus obtaining a real projection of energy and resource consumption, as well as savings and sustainability benefits.

B.O.P. (Be On Point)
The seamless integration with THE Laser, B.O.P. is based on the most recent developments in Computer Vision It makes positioning laser designs on garments automatic and rapid It allows a choice of different production modes and detects up to 8 garments at the same time.

Metro
Metro is a software that automatically and transparently measures the actual consumption of a laundry, summarizing these figures in each garment’s “environmental passport”.

At the show, Tonello will also demonstrate their technologies by washing the MSP Collection, in collaboration with PVH Europe, Kingpins, and designed by Piero Turk.

Source:

Tonello

(c) Officina39
18.05.2022

Officina39 with Trustainable™ collection FW 23 at Denim Première Vision

The Italian company presented its newest innovations and synergies, among the introduction of SMART O3, a new Ozone Booster improving the bleaching on indigo, and the educational experience Circular Explorations: Recipe for Change, in collaboration with Adriana Galijasevic’s Cocircular Lab at Denim Première Vision.

The Trustainable™ collection FW 23 presents the SMART 03
For Officina39, “Trustainable” is a term that expresses the company’s approach based on honesty, transparency and social responsibility: this attitude once again characterizes the technologies that have given shape to the Trustainable™ collection FW 23.

The latest technological addition to the line is represented by the new Ozone Booster SMART 03,
which assures more final bluish indigo shades, activating the reaction of Ozone on indigo without any strong oxidizing agent. Better results, less aggressive bleaching.

The Italian company presented its newest innovations and synergies, among the introduction of SMART O3, a new Ozone Booster improving the bleaching on indigo, and the educational experience Circular Explorations: Recipe for Change, in collaboration with Adriana Galijasevic’s Cocircular Lab at Denim Première Vision.

The Trustainable™ collection FW 23 presents the SMART 03
For Officina39, “Trustainable” is a term that expresses the company’s approach based on honesty, transparency and social responsibility: this attitude once again characterizes the technologies that have given shape to the Trustainable™ collection FW 23.

The latest technological addition to the line is represented by the new Ozone Booster SMART 03,
which assures more final bluish indigo shades, activating the reaction of Ozone on indigo without any strong oxidizing agent. Better results, less aggressive bleaching.

Less water, plus sustainability, empowered result
The new collection also marks the debut of Aqualess Fade, a technology that recreates the bleaching effect of chlorine on fabrics, a waterless special compound for the discoloration of denim on indigo/black garments which reduces resource consumption and environmental impact. This newest innovation completes and integrates Aqualess Mission, a combination of technologies that allows garment laundry processes to reduce 75% of the water use.

Officina39 and Adriana Galijasevic join forces
Circular Explorations: Recipe for Change is the collaborative and educational project developed by Officina39 and Adriana Galijasevic’s Cocircular Lab, showcasing the use of waste as a resource and prolonging the life of the garment through color. Several brands (C.P. Company, Tommy for Life/PVH Corp., Organic Basics, Asics, Lenzing and Camo) donated overstock garments as well as second-grade production or damaged, unsold pieces to be updated with newly developed applications made with Officina39’s Recycrom™, patented dyestuffs range made from textile waste.

Source:

Officina39 / Menabò Group srl

(c) Officina+39
20.04.2022

Officina39 presents Trustainable™ collection FW 23 at Kingpins

Chemistry plus creativity” is Officina39’s new tagline expressing the most important values at the core of the company’s approach, founded on a deep understanding of sustainability. Embracing the “plus” that used to feature as part of the Officina39 logo, it now takes the shape of a true formula of innovation that echoes throughout the renovated brand look that the company is introducing for the first time at Kingpins.

The latest addition to the Trustainable™ collection is Aqualess Fade, a technology that recreates the bleaching effect of chlorine on fabrics, a waterless special compound for the discoloration of denim on indigo/black garments which is reducing resource consumption and environmental impact. This innovation completes and integrates Aqualess Mission, a combination of technologies that allows garment laundry processes to reduce 75% of the water use.

Chemistry plus creativity” is Officina39’s new tagline expressing the most important values at the core of the company’s approach, founded on a deep understanding of sustainability. Embracing the “plus” that used to feature as part of the Officina39 logo, it now takes the shape of a true formula of innovation that echoes throughout the renovated brand look that the company is introducing for the first time at Kingpins.

The latest addition to the Trustainable™ collection is Aqualess Fade, a technology that recreates the bleaching effect of chlorine on fabrics, a waterless special compound for the discoloration of denim on indigo/black garments which is reducing resource consumption and environmental impact. This innovation completes and integrates Aqualess Mission, a combination of technologies that allows garment laundry processes to reduce 75% of the water use.

Traditional systems usually use about 52 liters of water for a pair of jeans, while Officina39’s cutting-edge technology employs only 12.5 liters without affecting the quality of the final product. Until now, the process included three eco-friendly technologies: Novascraper Indigo, a laser finishing technique that adds a natural, vintage look to denim garments; OZ-ONE Powder, an advanced product to give garments a bleached yet eco-friendly treatment, for a worn and distressed look; and Aqualess Aged, a waterless compound to give denim abrasion effects.

“In our field, the word “less” is to be found pretty much everywhere you look: less water, less energy, less impact and the list goes on. So I asked myself if we could work on implementing the word “plus” in this collection.” stated Stefano Parrotta, Officina39 Technical Manager. “And the answer, of course, was yes: we thought of all the ways in which the idea of more (plus) best represents what we do – more passion, more creativity, more collaboration, more inspiration, more Officina39. I think it is important to look for what the industry needs more of and the word “plus” perfectly embodies that!”

Source:

Officina+39

Photo: Dibella b.v.
24.03.2022

Textile Service Industry: New cooperative brings closed chain closer

Five players in the textile service industry announce the establishment of Cibutex (Circular Business Textiles). This new cooperative is dedicated to the recycling and recovery of fibres from discarded textiles. Cibutex wants to contribute to a circular textile chain through cooperation in the whole sector.

Five players in the textile service industry announce the establishment of Cibutex (Circular Business Textiles). This new cooperative is dedicated to the recycling and recovery of fibres from discarded textiles. Cibutex wants to contribute to a circular textile chain through cooperation in the whole sector.

The textile service has been implementing key Circular Economy solutions for some time: rental, care, repair and reuse of textiles for professional use. "As an industry, we are in a position to delve even deeper into the world of the circular economy. Every linen rental company has many of the same products, which go through the same process every time: the textiles are washed, sorted and collected again after the period of use. After many washes, the textiles are rejected. With this rejected textile, we see a unique opportunity to finally put the idea of a closed textile chain into practice. The used textiles that have reached the end of their useful life can be recycled on an industrial scale and the fibre raw materials can be recovered to make new textiles. We want to exploit this potential to the full by founding Cibutex, a cooperative for all textile service providers in Europe," says Cibutex director Jan Lamme, explaining the background of the unique project.

Cross-competitive goal
The founders of Cibutex are four well-known, competing textile service companies and one supply partner: Blycolin Textile Services (Zaltbommel, NL), Dibella (Aalten), Edelweiss Groep (The Hague), Lamme Textile Management (Amsterdam, NL) and Nedlin (Elsloo, NL). The companies have deliberately joined forces in order to implement sustainability in textiles and clothing by means of closed material cycles throughout the sector.

"Important resources are hidden in our B2B used textiles. We want to recover these in cooperation with relevant recycling companies and thus promote textile recycling as demanded by the EU Commission. We have come together to achieve sufficient critical mass to determine the final recycling of our discarded laundry, with the goal of moving from textiles to textiles," says co-founder Luuk de Win (Nedlin).

Sustainable eco-balance
"By recycling the raw materials of our used textiles, we contribute to reducing the social, environmental and climate impacts of the textile industry related to cultivation and production, and this leads to a long-term improvement of the ecological footprint of our industry," adds co-founder Marc van Boekholt (Blycolin).

Increasing value
To make the final transformation step of the circular economic model "textile service" a success, any European textile service company can become a member of Cibutex. The cooperative takes care of the collection, transport to the recycling partners and remuneration for the old textiles, which are now limited to bed linen, table linen and bath linen. In the future, however, the group wants to develop solutions for other textiles as well. For example, the recycling of workwear is also on the agenda. The founders of Cibutex agree that this too is a treasure trove of resources that must be addressed.

 

Source:

Dibella b.v.

21.10.2021

Talking about Water Conservation with Officina+39

On 21st October the Managing Director of Officina+39 Andrea Venier has joined a panel discussion in the prestigious arena of the Kingpins24 Digital Show. He contributed to the discussion with his and Officina+39’s point of view on “Water Conservation”, together with Emrah Özkorkmaz from Bregla and Taimur Malik from Stylers International, with Edward Hertzman from Sourcing Journal & Rivet as moderator.

Water crisis remains one of the top issues for humanity and 90% of the world's natural disasters are related to water. Officina+39 has been working hard to rethink the way water is used throughout the denim processes: Andrea's contribution emphasized the company’s practical and consolidated experience in this field, as in recent years their main objective has been to drastically reduce water use in line with UN SDG6.

On 21st October the Managing Director of Officina+39 Andrea Venier has joined a panel discussion in the prestigious arena of the Kingpins24 Digital Show. He contributed to the discussion with his and Officina+39’s point of view on “Water Conservation”, together with Emrah Özkorkmaz from Bregla and Taimur Malik from Stylers International, with Edward Hertzman from Sourcing Journal & Rivet as moderator.

Water crisis remains one of the top issues for humanity and 90% of the world's natural disasters are related to water. Officina+39 has been working hard to rethink the way water is used throughout the denim processes: Andrea's contribution emphasized the company’s practical and consolidated experience in this field, as in recent years their main objective has been to drastically reduce water use in line with UN SDG6.

Andrea pointed out how “fashion industry is still currently deeply rooted in a linear approach: make, use, dispose.” Accordingly to Andrea and Officina+39, the fashion world is becoming aware of this reality and is trying to reinvent itself in order to decrease the use of this precious resource and its negative impacts but there is still work to do in order to redesign a better sustainable model, where circularity should represent the new sustainability: circularity not only when it comes to the materials, but also to water.

In the textile industry water is used as the vehicle for colors and chemical auxiliaries but luckily today many technologies aim at significantly reducing water consumption. Officina+39 is really focused on this target: Andrea explained that “Officina+39 has developed the AQUALESS MISSION, a process suitable for conventional machines that leads to a 75% reduction of the water typically used in denim and garment laundry processes, using a waterless technology and saving costs for producers.”

Despite the start-up cost of investing in the development of sustainable technologies may discourage some in the industry, it is about time to realize that these actions cannot be delayed and that we will increasingly hear about water scarcity, water stress and water risk.

Andrea stated: “It is necessary to develop water management strategies and systems in any company: today there is ISO 14000 related to environmental management, but I believe that governments, brands and related organisations should think about an ISO related just to water management. In this way, every company can understand how much value can be generated in the medium-term and how much money could be saved by investing in this kind of technologies. To create new standards related to water management, we must change the approach.”

Source:

Officina+39 / Menabò

(c) Officina+39 / Menabò Group srl
14.10.2021

Officina+39 presents its latest technologies and collaborations

Officina+39, an Italian sustainable chemical developer, attends Superstudio Più in Milan to show its technical progress and share its concrete contribution to a more Trustainable™ denim. Under the spotlight, among multiple innovations, the latest addition to the Officina+39 family: the brand-new NOVASCRAPER INDIGO.

NOVASCRAPER INDIGO, the new technology for classic aesthetics
NOVASCRAPER INDIGO allows to give a natural vintage look to denim garments through laser finishing, an actual innovative alternative to manual scraping. NOVASCRAPER INDIGO guarantees a natural effect with unparalleled quality and accuracy, requiring less manpower and less rejection rate when compared to manual scraping.

Officina+39, an Italian sustainable chemical developer, attends Superstudio Più in Milan to show its technical progress and share its concrete contribution to a more Trustainable™ denim. Under the spotlight, among multiple innovations, the latest addition to the Officina+39 family: the brand-new NOVASCRAPER INDIGO.

NOVASCRAPER INDIGO, the new technology for classic aesthetics
NOVASCRAPER INDIGO allows to give a natural vintage look to denim garments through laser finishing, an actual innovative alternative to manual scraping. NOVASCRAPER INDIGO guarantees a natural effect with unparalleled quality and accuracy, requiring less manpower and less rejection rate when compared to manual scraping.

The Sixth Sense: less water, more Trustainability
Officina+39 and Tejidos Royo joined forces to create a denim line that drastically reduces water consumption: this is “The Sixth Sense”, a project concretely inspired by the 2030 Agenda for Sustainable Development and specifically by its SDG6, calling to action to ensure access to water and sanitation for all. Officina+39 personally accepts this global challenge by contributing to the realization of “The Sixth Sense” with its AQUALESS MISSION. Featuring three cutting-edge laundry products for one innovative process, AQUALESS MISSION combines the application of REMOVER BC, AQUALESS AGED – a waterless compound to give denim abrasion effects –, and OZ-ONE POWDER – an advanced product to give garments a bleached yet eco-friendly treatment in a dry application, for a worn and distressed look. Compatible with conventional washing and treatment machinery, it allows for water consumption savings up to 75%.
Focused on driving sustainability in the textile industry, Tejidos Royo uses low-impact fibers and yarns as a raw material and the implementation of foam-dyeing technology with its Dry Indigo®, the first-ever technology to foam-dye denim with zero water use and no water discharge.

CircularKromia: a colorful path for preloved garments
At Officina+39 the word “waste” becomes synonymous with opportunity, a source to create something new, fostering true, Trustainable™ circularity. This is the background to the collaboration with Atelier Riforma, an innovative startup born in Turin (Italy) with a social vocation. Through the contribution of Officina+39’s RECYCROM™, it has been possible to obtain new pigment and dyestuff pulverizing discarded garments and pieces usually difficult to recover through tailoring transformation alone. The collection made it possible not to generate any waste, no new raw materials were required to create CircularKromia.

The Circle Book 2: the power of collaboration and circularity
A collective project gathering a total of ten companies with common goals focused on transparency and circularity in denim design, The Circle Book is now in its second edition that culminated in CULTURE.IN, a circular capsule collection transparently made from recycled and degradable materials.

Officina+39 opens its doors, with Lenzing and Meidea
In the evening of October 13, the recently inaugurated brand-new headquarters of Officina+39 in Biella opened their doors to welcome denim personalities, brands, designers and partners to show where Officina+39's innovative technologies are created, to network and celebrate while preparing new steps towards the design of a more circular and – of course – Trustainable™ fashion Industry.

Source:

Officina+39 / Menabò Group srl

09.09.2021

Texcare International will not take place in 2021

  • Leading suppliers of textile-care technology cancel their participation

Leading suppliers of laundry and dry-cleaning technology have used the free cancellation deadline offered by Messe Frankfurt against the background of the pandemic and cancelled their participation in Texcare International 2021 shortly before expiry. In view of this the Advisory Council of the world’s leading textile-care fair have voted to cancel Texcare International for this year because its success can no longer be guaranteed.

  • Leading suppliers of textile-care technology cancel their participation

Leading suppliers of laundry and dry-cleaning technology have used the free cancellation deadline offered by Messe Frankfurt against the background of the pandemic and cancelled their participation in Texcare International 2021 shortly before expiry. In view of this the Advisory Council of the world’s leading textile-care fair have voted to cancel Texcare International for this year because its success can no longer be guaranteed.

In view of the corona crisis earlier this year, Messe Frankfurt offered exhibitors of Texcare International the right to cancel their participation free of charge until 3 September 2021. As the months passed, the overall outlook became increasingly positive and, by the beginning of August, around 200 companies – including the important and big manufacturers from all parts of the textile-care sector – had registered to exhibit at Texcare International in Frankfurt am Main from 27 November to 1 December 2021. Factors contributing to this included the growing pace of vaccination around the world, the categorisation of trade fairs as business events and the officially approved protection and hygiene concept of Messe Frankfurt. Nevertheless, the mood changed shortly before the cancellation deadline as leading companies decided to withdraw from the event because of uncertainties regarding the future development of the pandemic.

Kerstin Horaczek, Vice President Technology Shows at Messe Frankfurt, took stock after the deadline: “Together with our partners, we worked untiringly to stage the Texcare International for the textile-care sector in the autumn. However, a leading international trade fair with a significantly reduced spectrum on show would not do justice to participants’ expectations of the fair as the most important meeting place and innovation hub for the sector. Therefore, we have decided to accept the vote of the Advisory Council and cancel Texcare International 2021. We are extremely sorry about this. At the same time, we are grateful for the on-going, high level of commitment demonstrated by the sector for their most important trade fair.”

Source:

Messe Frankfurt Exhibition GmbH

Archroma: Whiteness Solutions for Laundry and Detergents in the U.S. (c) Archroma
20.05.2021

Archroma: Whiteness Solutions for Laundry and Detergents in the U.S.

Archroma announces a successful first year on the U.S. home care market with its whiteness solutions for laundry and detergents.

Archroma acquired in December 2019 the BASF's stilbene-based optical brightening agents (OBA) business for liquid and powder laundry detergent applications. The acquisition included the OBA technology, portfolio and manufacturing unit at Ankleshwar, India.

Since then, Archroma has mobilized its global experts, technologies and know-how, to design a holistic solutions portfolio for household, industrial & institutional cleaning (HI&I) aimed to support detergent manufacturers.

The portfolio now includes solutions for whiteness, coloration, stain removal, fabric softening, as well as sequestering agents and surfactants, which can be used in applications such as multipurpose cleaning powders, detergent powders, dish wash tablets and liquids, laundry liquids and fabric softeners, and hard surface cleaners.

Archroma announces a successful first year on the U.S. home care market with its whiteness solutions for laundry and detergents.

Archroma acquired in December 2019 the BASF's stilbene-based optical brightening agents (OBA) business for liquid and powder laundry detergent applications. The acquisition included the OBA technology, portfolio and manufacturing unit at Ankleshwar, India.

Since then, Archroma has mobilized its global experts, technologies and know-how, to design a holistic solutions portfolio for household, industrial & institutional cleaning (HI&I) aimed to support detergent manufacturers.

The portfolio now includes solutions for whiteness, coloration, stain removal, fabric softening, as well as sequestering agents and surfactants, which can be used in applications such as multipurpose cleaning powders, detergent powders, dish wash tablets and liquids, laundry liquids and fabric softeners, and hard surface cleaners.

Archroma used its experience working with manufacturers and brands in the textile industry to enter the US detergent markets for the very first time, and has been able to gain a significant position with most key laundry detergent manufacturers with its solutions for whiteness.

In particular, the company reports special interest from U.S. detergent brands and manufacturers for its Leucophor® 5BMGX, as this optical brightener allows them to achieve high levels of whiteness with a blueish undertone. The product is also highly soluble in water and stable in oxidative environment.

Source:

EMG