From the Sector

• Specialised in dye-sublimation printing, the Italian company has conquered the heights of the high fashion sector with its top-quality printed fabrics.
• With its recent investment in a direct-to-fabric printing line, Digitak is preparing to expand its range of printed products, focusing on fabric differentiation.

Dye sublimation printing of high fashion designs is the beating heart of Digitak, an Italian company specialised in digital textile printing. Operating in the textile district of Lombardy, Italy, the company has established itself among the main suppliers in the world of high fashion and sportswear in just under 15 years.

Making production versatility one of the cornerstones of its philosophy, Digitak has continued to invest in technology, as well as research and development its product portfolio. This forward-thinking approach has enabled the company to guarantee innovative, personalised products with meticulous attention to detail, with the highest – almost obsessive – standards of quality and maximum design flexibility. Over the years, the extensive experience gained by the company’s management in the field of sublimation with traditional and digital techniques, combined with their investment decisions have allowed Digitak to enhance its production performance, gradually implementing higher quality standards and differentiating itself from the competition in the complex and competitive sector of high fashion. An important feat, which has not, however, dampened its enthusiasm and willingness to continue growing and exceeding its goals. The company’s latest investment in a direct-to-fabric digital printing line with pigment ink propels the company into a new and promising production dimension.

Sublimation printing specialists

Since Digitak’s establishment, Filippo Taccani, the founder and current owner of the company, had set himself a clear and ambitious objective: “I wanted to take up the challenge of operating digitally - printing fabrics using this innovative technology to create products on a par with those  I had achieved with traditional sublimation textile printing methods during my previous work experience.”

The purchase of a Mimaki JV4 plotter, one of the first to be installed in Italy, marked the beginning of Digitak’s adventure. “To start the business, I needed a printing system that could operate with dispersed inks to print on polyester and I found the JV4 to be the best option,” explains Taccani. “It was an excellent decision, because I used these plotters to build the company and its success.”

The first Mimaki plotter was in fact followed by a second and a third. When it bought the fifth, the company moved to an industrial unit in Tradate (Varese) – Digitak’s current site – which now houses around fifteen Mimaki JV33 plotters, in addition to three Mimaki TS500-1800 wide-format sublimation printers, and a Mimaki TS300P-1800 high-speed sublimation printer. This Mimaki powered production facility – which is one of the company’s core strengths – was recently expanded with the addition of a Mimaki TX300P-1800B belt-type hybrid printing system, together with a Mimaki TR300-1850C textile coater and a Mimaki Tiger-1800.

“Naturally, over the years, we have also tested printing systems from other suppliers, but we have always returned to Mimaki. With high fashion as our key market, we need to guarantee our customers the highest levels of quality and, to date, we have never found solutions that beat the quality of this Japanese brand’s technology.”

According to Taccani, the difference lies in the “calligraphy” of Mimaki’s machines, that is the line of the ink on the fabric: “Unlike its competitors, Mimaki has focused on the ‘waveforms’, i.e. the electronics associated with the print heads. This attention paid to the way the ink jet is managed from the print head has allowed Mimaki to achieve unparalleled levels of accuracy, an aspect that has given my company a clear competitive edge.”

Moreover, at Digitak, quality comes before quantity: “We prefer to dedicate an extra day to production to guarantee the customer a final product that fully meets requirements and expectations. Mimaki’s technology not only suits this business model bult on top quality, but it crucially enables it.”

Operational and creative flexibility

Digitak currently prints around 2,000 linear metres of fabric per day. Its portfolio ranges from clothing and scarves, to beach and swimwear, with related personalised accessories, to sportswear, with technical properties such as breathability, comfort, resistance to external agents. The company have even added customised outdoor furniture to their offering of diverse and creative products.
The company’s machines operate continuously, 24/7. During the day, the machines are mainly used to develop and produce samples and colour proofs, while the actual production is carried out at night. “Thanks to our technology, we have developed an extraordinary operational flexibility. The fact that we have so many plotters allows us to work on multiple designs at the same time and to launch projects that are also very different from one another,” explains Taccani. “There are also some other crucial factors that have contributed, and continue to contribute, to increasing our production efficiency. The reliability of Mimaki’s solutions and the remote monitoring option offered is key. Once the standard start-up monitoring has been carried out and the machines are found to be printing correctly, we can let them work overnight without an operator. This is a great benefit for people who, like us, manage such a large and diverse fleet of machines.”

Digitak takes the same approach to customer service. Faced with an increasingly demanding market in terms of creativity, precision and completeness of service, the company wants to guarantee flexibility and customisation. “We decided to set up a department dedicated to the pre-press stage, in charge of preparing and checking the files supplied by customers. Seldom do our teams not need to do some editing of the files supplied, even if it’s only to make small changes that are essential for the print document to be as suitable as possible and to achieve the best final result.”

Technologies of the future

With a view to further enhancing production and customer service, Taccani has chosen to take on a new challenge, switching things up with some of the most recent investments.

While maintaining the focus on dye sublimation printing, Taccani has focused on technological diversification by installing a direct-to-fabric digital printing line. This consists of a Mimaki TX300P-1800B printing system with pigment inks and a TR300-1850C coater from Mimaki’s TR series. “The market continues to evolve and now requires even more flexibility regarding both processes and the fabrics supplied. This means that great opportunities exist for a print shop capable of simultaneously producing the same design – with minimal colour adjustment – on different fabrics, guaranteeing similar and accurate results. And this is precisely the path we are taking,” says Taccani. “Why have we opted for Mimaki again? Well, I had an opportunity to try out their new pigment inks and I immediately realised that they are a generation ahead of the other pigments available on the market. The cyan is very clean, the black is deep and there is a very interesting fullness of colour, suitable not only for furnishings, but also for other applications in the clothing sector.”

With its pigment inks, the new direct-to-fabric printing line allows Digitak to explore other related market segments. Thanks to the innovative automatic belt system, the TX300P-1800B guarantees good productivity and high-quality results. A standard of quality that is also boosted by the TR300-1850C fabric pre-treatment system: “This coater is essential for ensuring the best possible preparation of fabrics for printing. In fact, we are able to treat fabrics to make them suitable for the type of print they are intended for, sanitise them for specific applications and, in some cases, even dye them, with excellent quality.”

According to Taccani, another beneficial factor of direct-to-fabric pigment printing technology is the eco-sustainability of the process and its lower environmental impact. “We are proud to be able to offer our customers excellent printing results using little water and printing in ‘green mode’, with both the technologies we have available. I consider them winning technologies for the future, as both dye sublimation printing and direct-to-fabric printing with pigment inks use little water while mainly requiring the use of energy. Therefore, if you use renewable energy, then you’re done.”

Digitak’s other trump card is the Tiger-1800 installed in 2019. With this industrial printing system, the company aims to increase production volumes while maintaining its high-quality standards and further optimising costs. “We are excited to have these promising technologies available to us in-house. We are currently experimenting with these solutions, testing new opportunities and evaluating which paths to take to stay ahead of the game,” concludes Taccani.

Labels and small accessories stand together for the company’s great passion for leather, featuring a mix of eclectic inspirations, complemented by a variety of solutions and with a new exclusive Green Book, with a very sustainable approach.

A creative selection of proposals enriched with a new line of completely green products defines the SS2021 collection by Vivolo. Sustainability is the running theme, thanks to the development of concepts that focus on the combination of zero-impact processing techniques and state-of-the-art materials, bringing to life RE Vivolo.
This special Green Book gathers a selection of products that provide a sustainable interpretation of the beauty of Vivolos work. The selection of specific raw materials defines five micro-areas in terms of options: leather (recycled, solvent-free and vegetable-tanned), eco-leather (solventfree and jacron), technical solutions (silicon and recycled post-industrial polyurethane), fabrics (organic cotton, recycled cotton, felt obtained from the recycling of post-consumer plastic materials) and the brand new plant-based options (Apple Skin, Piñatex® and Bananatex®). In parallel with this eco-line, the collection presents the evolution of more classical option.
The heritage style results in the selection of new designs, made thanks to an combination heat embossing and hand painting enhancing the quality of leather through the creation of miniature works of art. An additional highlight is the embroidery section.
Technical inspirations remain the most direct expression of the research by the inhouse R&D team. From the use of high-performance materials to the implementation of ideal processing techniques, the mood emphasizes the high-tech character of these options, through mirrored, reflective and  iridescent finishings along with a fluorescent color palette. Silicon and polyurethane make again in this season their appearance.

The collection comes to a close with the accessories – patches as well as  drawstrings, puller, buttons and cord stoppers, along with many others – conceived to become the added detail to embellish and enhance outerwear and knitwear. Once again, Vivolo proves its ability in  interpreting a style that transcends time, representative of the Made in Italy tradition along with an unparalleled approach to production.

Clean, minimal and responsible, the collection perfectly embodies the combination of high-end looks with a sustainable vision, delivering effortless and stylish garments available in store from January 2020.

It claims to be love at first touch, and rightly so, as it celebrates women’s natural shape enhancing it with haikure’s delicate designs and ISKO™ premium denim. amae – the Italian brand’s latest collection and the latest chapter in the longstanding partnership between haikure and ISKO – is inspired by the idea of “taking care”.

Aiming at promoting the value of Responsible Innovation™, the collection delivers high-end contemporary looks resulting from the shared commitment to provide remarkable innovation while fostering a mindful approach in the fashion and denim industries.

ISKO, pioneer of responsibility and the first denim mill in the world awarded both the prestigious EU Ecolabel and Nordic Swan Ecolabel, supported the project providing amae with responsible ingredients to shape its neat looks. Clean and minimal, the garments feature ISKO Pj Soft™ which, like a gentle embrace, grants the skin a silky touch and a soft feel. Responsibly produced according to ISKO’s holistic vision based on creativity, competence and citizenship, this light and soft fabric molds and moves with the wearer, providing an all-round flattering silhouette and comfortable fit that never feel restrictive.

As part of ISKO’s 25,000+ products, this textile concept also has a certified Environmental Product Declaration (EPD®s) for its Life Cycle Assessment (LCAs), ensuring a full transparency about its environmental impact by providing the water usage and carbon footprint of 1 square meter of fabric. As signatory member of ZDHC Foundation, ISKO also avoids harmful substances and hazardous chemicals in its entire production chain, resulting in safer denim that are good for both people and the planet.

Presenting three different washes – regular and stone wash, as well as dyed –, this fashionable and responsible collection will be available in Italy, Spain and Germany starting from January 2020.

• Elleti Group takes center stage at Denim PV to present a special project realized in partnership with MYR, and to share a selection of iconic garments belonging to M.O.D.E, the company’s Museum of Denim.
• Collaboration will be the main theme of the two-day event, involving not only the leading company’s expertise in garment-making but also its tradition, starring M.O.D.E in its firstever collaboration with a trade show and in Alessio Berto’s  RE-TRACE workshops series.

London – When it comes to long-established traditions in the denim industry, Elleti Group stands out as one of the main key players: strong in the business since the 80’s, the company is highlyspecialized in laundry and garment-making services while covering the entire denim production cycle in its eleven production hub.

Its heritage and approach define a valuable and renowned legacy that is now taking stage at Denim PV on December 3rd and 4th. For the occasion, Elleti Group joined forces and knowledge with MYR, start-up program conceived to digitalize the creative process and connect users, suppliers and final consumers through a digital platform. Both companies will be in the Garments and Finishings area - booth C3,  howcasing an exclusive project to highlight their creativity and competences.

Starting from a selection of bold designs, entirely envisioned and developed with MYR software, Elleti Group worked to recreate their look and fit on six garments, manufacturing each piece according to its signature innovative and responsible approach. Featuring forefront machinery and cutting-edge processing solutions, this relies on a continuous research effort focused on granting high-quality products while increasingly reducing their knock-on effect on both workers and the environment.

The result turned out to be very impactful and inspiring, with denim solutions which proved the mastery of the leading Italian company in the art of washing, cutting and stitching the iconic blue fabric, as well as the great support that MYR software provided in the development of the collections.

M.O.D.E. x Denim PV: an exclusive exhibition to explore the history of denim

Opened on June 19th, M.O.D.E. – Museum of Denim Elleti Group – is a precious resource located within the company’s Headquarters in San Bonifacio (Italy). Here are 106 pieces dating between the second half of the XIX century and the 70s, resulting in an invaluable testimony of how denim evolved through the centuries. For the first-ever collaboration of the Museum with a trade show, a selection of 20 historical garments is exploring three research areas. These are meant to focus on:

• The brand identity of jeans through the main evolutions at Lee;
• The influence of WWII on the design, the creation and the wearing of clothing;
• The history of overall.

“The soul of sustainable fashion is an alchemy, a combined commitment and an act of responsibility”. This is the motto ‘embossed’ in the collections and the values of Italian Converter. At Futurmoda, the leading manufacturer celebrates its 25th anniversary and presents E.C.O. KOSMOS, a cross-collection, a brand-new ‘green line’ range’ and a winning formula shining a light on the company’s responsible path and unique ‘blend’ for the fashion of tomorrow. The acronym E.C.O. stands for Ecologic, Conversion, Optimisation; three unique concepts and values that truly embody Italian Converter DNA: sustainability, transformative process and quality improvement.

For over 25 years, Italian Converter creates high-quality materials for some of the leading fashion and accessories brands. “Made in Italy and sustainability are part of our DNA.” Says Costantino Karazissis, founder of Italian Converter. “We believe that responsible sourcing and processes as well as a deep research into new technology pathways and a market-savvy taste for material design must be the starting point.”

Miles Johnson and Creative Room™ designed a capsule collection “Light on the Land”, for men and women to showcase ISKO™’s R- TWO™ program.

As the world’s leading ingredient denim brand, ISKO™ is at the forefront of the sustainable and responsible fashion movement. ISKO™, who loves to partner with likeminded designers, brands and retailers in the  industry that have a passion for Responsible Innovation™, is proud to announce its partnership with renowned British fashion designer Miles Johnson. Together they have created a visionary collection that will be launched at a private showing event on September 12th, at the Fremin Gallery in New York City.

For those who love denim and cherish the planet, this partnership is a perfect match as  Miles is known for prioritizing sustainability and responsibility in his work. Miles has held leadership positions such as Design Director at Levi Strauss & Co. and Senior Creative Director of Product Design and Development at Patagonia, Inc., where he served as a pioneer in creating clothing using sustainably sourced materials. For this capsule collection, Miles worked side by side with ISKO™’s Research & Development team utilizing the ISKO R-TWO™ program which combines a mix of reused and recycled materials. The reused cotton comes from ISKO™’s own production loss, which they continuously track and trace. This has the CCS (Content Claim Standard) certification. They combine this reused cotton with recycled polyester derived from PET bottles. Depending on the content, fabrics can have the RCS (Recycled Claim Standard) certification or GRS (Global Recycled Standard) certification.

The creative direction for the collection takes form with “Light on the Land” and the whole collection is made using low impact materials and responsible finishing techniques. Miles and the ISKO™ team carefully crafted 34 designs at the Creative Room™ in Italy. The styles incorporate responsible design principles which include:

• Minimal washing;
• Removable trims made of eco-metal;
• Natural based buttons and labels;
• Green bar tacks;
• Embroidered rivets.

Environmental messages are embroidered on six of the pieces, by the artist Giulio Miglietta. The garments are built to last and the more you wear these pieces, the more beautiful they become.

As the role of lingerie in fashion and athleisure continues to augment, the desire for garments that will meet a new set of values for contemporary consumer lifestyles will flourish.  

ROICA™ - the pioneer of innovative stretch fibres, took this year’s Interfilière visitors on an inspirational journey, aimed at encouraging weavers, designers and brands to “engineer” their portfolio of products in new and exciting ways. The company sets a whole new standard in how creativity and responsibility can come together for a new generation of wardrobe solutions dedicated to the contemporary consumer, carving out a new kind of fashion future.

Below some unique developments born from the collaboration among ROICA™ and key premium brands:

COSABELLA produced by Collezioni SRL: The brand sells in over 100 countries, with a premium collection of 2000 styles for every sector of lingerie and leisurewear. Latest styles use a delicate floral lace by Tessitura Colombo Antonio made with ROICA™ V550 belonging to the ROICA Eco-Smart™ family for their more luxurious upscaled lines.

Livy selects Iluna Group’s contemporary graphic stretch lace with ROICA™ EF for the precious “BELLAGIO” line that includes a soft triangle bralette, a padded bra, a brief and a body for optimal comfort. The must-have range has a stunning aesthetic which represents the unique appeal of this lifestyle brand.

Sarah Borghi: the worldwide known brand of luxury Italian fashion hosiery, tights, and socks. They've dedicated more than 40 years scrutinizing the finest yarns and evolving technologies and breathing flawless life into their unique range of luxurious fashion. Today, Gizeta Calze S.r.l., owner of this brand, has developed the first line made out of sustainable ingredients that will be launched at the ROICA™ booth during Interfilière. The collection, developed in Italy by Almatex, blends together key smart fibers such as ROICA™ EF and Q-Nova®, and ROICA™ V550 with  AMNI SOUL ECO®. 

Vitamin A: the Californian brand offers a unique swimwear line rooted in female empowerment. Vitamin A’s beachwear is made with the finest materials and finishes, ensuring a product that will fit and wear beautifully for years to come. Among the  incorporated more sustainable high-performance fabrics shines a unique jacquard development by Maglificio Ripa with a 3D texture made with the GRS certified premium responsible stretch ROICA™ EF and Q-NOVA® by Fulgar. Vitamin A is a member of 1% For The Planet and  donate to environmental organizations who work to protect our oceans.

Wolford was one of the first brands to explore the real value of ROICA™. Known for its exceptional European Skinwear including legwear, lingerie and bodywear, the company has been striving to develop fully degradable items at the end of the product lifecycle. On top of last year’s award for being Cradle to Cradle Certified™ at GOLD Level certification for the biological cycle, Wolford was also recognised for its technical cycle using Econyl® yarn made by Aquafil (always blended with ROICA™ V550).

Each brand Partner brings a different yarn story firmly into the limelight, and all feature ingredients from the ROICA™ portfolio of yarns respecting the company’s commitment to ‘responsible innovation’, and which all boast important sustainable certifications.

ROICA™ discloses five key and influencing brands with unique outfits already available in the market, that demonstrate how ROICA™ is able to deliver and transform basic performant stretch in eco hi-tech valuable innovations interpreted in five, completely different, contemporary lifestyles!

Inspired by the need for style-conscious, sustainable garments that are versatile for every life situation, AEANCE was created as a brand that merges ready-to-wear with technical apparel. The brand`s values are timeless minimalism, substance and understated luxury. Less, but better. AEANCE is committed to creating garments with the least possible impact on the environment and has set up a supply chain focusing on eco-sustainability and ethical responsibility. The Women`s Light Padded Jacket of the look selected for ISPO is the result of a collaboration with the acclaimed industrial designer Konstantin Grcic.

Knowing the transformative power of fitness, DAQUÏNI® was founded in 2012 to help women bridge the gap between how they feel and how they think they look when they are working out. Each DAQUÏNI® item is made in the E.U. from highest quality Oeko-Tex® certified materials. The brand’s first choice in fabrics is SOFILETA (founded in 1911) with its luxurious technical fabrics with ROICA™ V550 premium stretch awarded with Cradle-to-Cradle Innovation Institute’s GOLD LEVEL material health certificate.

The New York based brand Erin Snow creates chemically safe, circularly designed, socially fair luxury performance apparel. The Teri pant is Erin Snow's most innovative and highly anticipated pant to date. Teri is made from the finest bluesign® approved Schoeller 4-way stretch fabric containing ROICA™ V550 premium stretch sustainable fiber. The pant is insulated with PrimaLoft® Gold Luxe and repels water and dirt without PFCs, thanks to Schoeller's ecorepel® Bio finishing while giving maximum freedom of movement.

The SCOTT Racing Team, the Italian Mtb Pro Rider Team born in 1988, selected the high performance for active clothing identifying Rosti, SITIP and ROICA™ as strategic partners to ensure unique and performant biking outfit composed by tights and jacket. Made with the special BEHOT fabric by SITIP, constructed with active performance materials belonging to the ROICA Feel Good™ family, it not only insulates, but generates up to 2 degrees of heat as you workout as certified by CeRism, Outdoor Sport Research Centre at Verona University. Long life stretch, superior shape retention and best breathability thanks to the Blizzard by SITIP fabric that ensures thermal comfort and easy care to the users. A valuable choice that perfectly matches the performances of an experienced team of specialists.

SITA hits the European panorama for the first time at ISPO with ROICA™ few days after the official launch in US and Saudi Arabia on January 31st. Its high-tech debut collection for Spring 2019 provides women with an all-new luxury concept of timeless foundational apparel made in New York balancing concealed performance features and style to meet womens’everyday dynamic lifestyle. The newly-created made in Italy SITATECH™ fabric includes permanent agents that neutralize odor, withstand machine wash, and exhibit superior quality. The intricately designed fabric takes on instant appeal with nanotechnology fibers and ROICA™ CF, a yarn with an active smart odor neutralizer property, then knitted in Italy by Maglificio Ripa.

• HUB 1922, the fashion division of the RUDOLF GROUP, takes the stage at the Kingpins Show in Amsterdam and presents new technologies that make it possible to move away from environmentally questionable industrial practices.
• HUB 1922 also announces the opening of the new company building in an ancient textile factory near Milan.

Amsterdam/Geretsried/Milan. It was only six months ago that the RUDOLF GROUP, with its fashion Division named HUB 1922, began its journey through the fascinating world of garment finishing. Since then, the team has made significant progress and has moved from being a newcomer to the business to a solid and reliable reality. “HUB 1922 introduces the Rudolf Group to design thinking,” says Alberto De Conti, Head of Fashion Division at Rudolf Group. “And when you break perceived restrictions and paradigms within a strongly science-driven organization, only sky is the limit.”

For an entire semester, the organisation remained focused on one, single goal without getting distracted from it: to become the partner of choice for environmentally conscious advancements in garment processing that are rooted in real experience and science.

Emphasis was put on listening attentively to the market and on engineering solutions proactively, without being prompted.
When it comes to Denim, two separate yet correlated calls for action were heard:
1. the need for a serious departure from established industrial practices that are environmentally questionable
2. the opportunity to change the current rules and stir toward enhanced product quality.

Departure from the environmentally questionable

• HypNO: The next generation of bleach

Many attempts to technical alternatives to local and total denim bleaching have been launched in the market, over the past five years, by a number of competing players. Originality and innovation are at the base of HypNO technical uniqueness that can be injected into traditional denim processing, but that can also be used to create whole new processes and aesthetics.
Birth child of relentless dedication to science, HypNO is the latest alternative to the traditional denim bleaching agents currently under the spotlight because of their alleged safety issues. HypNO is the next generation of bleach.

- HypNO is based on the application of a whole new family of RUCORIT compounds, which are halogene-free and heavy metal-free
- HypNO can replace both potassium permanganate and sodium hypochlorite with one more eco-friendly solution
- HypNO is free from unpleasant smells; it is production friendly and suitable for both spray and bath applications
- HypNO does not require neutralisation with agents such as sodium metabisulphite or peroxides, hence reducing the need for chemicals significantly
- HypNO is GOTS approved. Bluesign and ZDHC Chemical Gateway certifications are intended
- HypNO further helps in the elimination of pumice stones
- HypNO is highly efficient and has been engineered to be cost competitive compared to other existing bleaching solutions

Toward enhanced product quality

• SoSoft, RawLong, DuraBlue

Durability over time still builds a brands’ reputation for quality. The notion of “durability” has changed over the years and has moved from sturdy workwear to the product's ability to retain its characteristics and structural properties.

“It goes against the whole denim philosophy, but, jeans are increasingly bought for what they look like at the time of purchase and are expected to evolve as little as possible. It is what it is; you can’t argue with consumers” says De Conti.

SoSoft, RawLong, DuraBlue, the three new technical concepts launched at Kingpins Amsterdam by the RUDOLF GROUP all sit under the umbrella wings of enhanced quality and specifically address long-lasting softness, preservation of original look and depth of blue.

• SoSoft

All appreciate the softness and suppleness of used/worn denim and the comfort benefit it delivers. It is a generic denim truth, and it is even stronger when it can extend over time. SoSsoft is about softeners carefully engineered for an enduring emotion, one that lives along favourite clothes.

Tried and tested to over 15 home washes, these marvels of chemical engineering allow consumers to toss domestic fabric softeners to the benefit of environmental sustainability.

• RawLong

Denim lovers want raw jeans to fade with time, soften and transform into what feels like an extension of their body. More often, people just want to prolong the look they chose. In both cases, home washing is a headache.

Years of testing have identified RawLong innovative, highly durable and natural solution that keep wearers fresh and at ease in their jeans allowing for long-wearing without washing. Moreover, less home washing means much less impact on the environment.

• DuraBlue

The role of designers is to come up with the bluest of blue jeans in a spectrum of fantastic new blue finishes and supporting textures. The role of DuraBlue is to ensure a continuously updated collection of technical solutions that keep that rich, deep, dark blueness of jeans for much longer while limiting the quality issues that come with denim rubbing. In other words, light underwear, snowy shoes, and white sofas no longer live in fear.

The launch of HUB 1922

• Busto Arsizio, Italy.

On a discreet street of Busto Arsizio, a village at the North of Milan is a red-brick building which in the 1800’s was the house of a textile mill. This 150-year-old structure is where the RUDOLF GROUP, the 100-year-old leader of textile, functional, responsible chemistry, is about to open its Fashion Division. Or, better, it’s HUB 1922.

HUB 1922 is committed to research and develop innovation within garment processing for the privately held mother company. HUB 1922, whose doors are expected to open during fourth quarter of 2018, will foster collaborative efforts with international fashion brands and retailers, will provide product innovation ideas at the crossroad of fashion and utilitarian functionality and will introduce elements of unorthodox diversity rooted in deep scientific knowledge, true environmental responsibility, technical innovation and creativity. “At a time when science plays such a powerful role in the life of society, it is incumbent on fashion to be dealing with scientific research. HUB 1922 facilitates that reunion” concludes De Conti.

• Italian expertise, research and green innovation.
• METALBOTTONI ups the stakes with one-of-a-kind interpretations, to enhance its market presence.

At Première Vision Accessories (Paris, 19-21 September) the company presents the new collection VÀNITA, a mix of leatherwear and sportswear, based on Made in Italy craft, with an increasingly wide and coordinated range.

Based on product experience, combining new trends in accessories. The METALBOTTONI strategy is enriched with product novelties which aim at exploring new existing market segments. A strategy which increasingly leads great artisan production skills to meet constant research and expansion of the range, with the world of sportswear becoming more and more pivotal; without forgetting the important sustainable innovations of the NO IMPACT protocol.

No Impact becomes “Committed Accessories”

The guideline for restyling the METALBOTTONI range over the past two years has been the recent implementation of the NO IMPACT corporate sustainability protocol, which has just acquired a new “dress”, associated with the following pay-off: “Committed Accessories”. It is a way of underscoring the constant green development of the company over the past few years, in terms of process and product: use of recycled raw materials, development of finishing without chemicals, implementation of processes which today have allowed to reduce electricity and water consumption to almost zero.

Moreover the range of NO IMPACT proposals for this season has expanded to include not only new metal finishing but also leather label completely made from processing scrap, thus establishing Metalbottoni as “partner for branding elements” also in terms of sustainability. Pure Made in Italy and constant expansion of collections towards sportswear The great skill in metal processing, which for sixty years now has characterised the top-of-the-range quality of METALBOTTONI products, is now combined with constant research work conducted by our in-house Style Office, resulting in new collections which are more and more in line with the trends emerging from major trade fairs. Maintaining a presence on strong markets (central Europe, Northern Europe and United States), increasing the depth of segments and intercepting new ones. This is the main goal also chosen for the Première Vision Accessories Exhibition where, alongside the autumn-winter 2019/2020 collections, there will be a preview of VÀNITA, the new collection dedicated to leatherwear and more.

METALBOTTONI is proving to be one of the most dynamic companies in the accessory industry.

Over the past two years, in fact, it has introduced numerous product and process innovations, aiming at increasing its range especially as regards sportswear accessories. This trend was driven by a substantial increase in demand by read-to-wear and luxury brands in the past two seasons, and today it means new proposals which account for 35% of the range for METALBOTTONI. New collections have been presented in the past two seasons expressly dedicated to the sportswear world, namely GRAVITA, the first line designed by the company for pressure buttons, and MÀRYA, the new beachwear collection. Also the line called LABORA, the classic collection of accessories for fashion and ready-to-wear has been constantly enhanced with proposals combining style and technical performance. This mix of fashion and sport elements is increasingly evident in the company’s product range, for example in the combination of different materials, using metal with nylon or other resins to create new and unique accessories.

Vànita: beyond leatherwear, a world of accessories

The meeting between fashion, luxury and sportswear has produced VÀNITA, the brand new collection which presents a new approach to accessories dedicated to leatherwear, from an allround perspective from luxury to sportswear. Developed starting from solid product research by the company’s in-house Style Office, VÀNITA is a true meeting of styles and elements, a combination of high product standards with unique elegance. This line introduces one-of-a-kind visions for accessories, exploring highly original pathways dedicated to the world of leather. The VÀNITA proposal ranges from accessories for leatherwear and small leatherwear, to those for shoes, bags and the sportswear worlds. There are two main lines within this collection: one is expressly designed for the world of luxury, the other has a more technical and sporty approach. A true mix between artisan metal processing, based on the great METALBOTTONI expertise in this sector, and “ingredients” such as nylon, rubber finishes or innovative 3D processing, which are often combined together.

“Our goal is to offer an increasingly comprehensive range which allows us to explore new segments on the markets where we are present” - says Gregorio Valli, CEO and President of METALBOTTONI S.P.A – “a ‘recipe’ which should be able to integrate our unmatched product expertise with a constant expansion of our range and continuous implementation of our pathway towards corporate responsibility and sustainability”.