From the Sector

RE&UP is diving into Textile Exchange Conference 2025, joining a global community of innovators, brands, and changemakers. This year’s conference theme is Shifting Landscapes: Connecting Environmental Adaptation and Systems Transformation, which explores how the fashion industry can adapt, innovate, and accelerate the shift toward circularity. 

RE&UP is a circulartech company reshaping the traditional textile-to-textile paradigm. By producing Next-Gen Cotton and Next-Gen Polyester that maintain the same performance as virgin fibers, it brings sustainable solutions to life, addressing the planet's most pressing challenges. Enriched by SANKO’s centenary knowledge in textile innovation, RE&UP creates a circular ecosystem that transforms end-of-life textile waste into high-quality raw materials at scale.

On Day 1 of the event, Ebru Ozkucuk Guler, RE&UP’s Chief Sustainability Officer, joined the panel “Toward Impactful Textile-to-Textile Recycling Systems”, alongside Suhas Khandagale (H&M) and Cyndi Rhoades (Circle-8 Textile Ecosystems). The interactive session examined the current and future scale of feedstocks for textile-to-textile recycling, discussed legislation, sorting challenges, and explored practical solutions to accelerate circularity. 

“If we truly want to create a solution, brands must stay committed, stepping back is no longer an option,” said Ebru Ozkucuk Guler, RE&UP. “We were thrilled to share insights and explore actionable solutions with partners committed to circularity.” 

Beyond the panel, RE&UP is showcasing its pioneering circular solutions and engaging with brands and suppliers to translate sustainability commitments into measurable impact. By connecting practical solutions with policy insights and on-the-ground innovation, RE&UP is helping the industry move from theory to action, proving that circularity is not just a goal, but a tangible path forward. 

With the fashion industry facing increasing pressure to reduce waste and embrace regenerative practices, events like Textile Exchange are critical for building collaboration, sharing knowledge, and inspiring systemic change.

Jeanologia, a global leader in sustainable technologies for the textile industry, returns to Kingpins Amsterdam with its new collection “Mediterranean Soul”, blending nature, creativity, and technology to prove that authentic denim can be designed and produced with efficiency and minimal environmental impact.

The collection draws inspiration from the power of the Mediterranean Sea and the essence of Valencia, Jeanologia’s hometown. Following the devastating floods that hit the city in October 2024, the collection is a tribute to resilience, nature, and Mediterranean creativity, reinterpreted in the world’s most universal fabric: denim.

"Mediterranean Soul is a story of resilience and creativity brought to life through denim," says Carme Santacruz, Creative Director at Jeanologia. The collection captures the Mediterranean beauty and vibrancy in every garment: the deep blues of the sea, the golden texture of sand, sunlight reflecting on facades, and the lively energy of urban and natural landscapes. More than fashion, it is a manifesto— environmentally conscious design that is at once authentic, innovative, and sustainable. "Mediterranean Soul is a journey that connects our roots with our global mission to detoxify and dehydrate the fashion industry, without sacrificing creativity or efficiency," adds Santacruz.

Laser + G2 Ozone: bringing Mediterranean landscapes to life through denim
To capture this Mediterranean spirit, Jeanologia combines two most powerful technologies:

• Laser, which brings landscapes and natural textures to life with hyper-realistic, unique designs. It has transformed the way jeans are designed and produced, eliminating any hand tough and offering infinite creative possibilities. Today it allows reproducing vintage effects, 3D textures, breaks, or vector designs with precision, speed, and consistency, digitalizing the entire design process and ensuring creativity, quality, and efficiency.
• G2 Ozone Indra, whose ATMOS process creates abrasion and a wide variety of washes, from deep indigo blues to light tones, as well as blacks and greys. This “air washer” replaces traditional washing methods with ozone and precise humidity control, achieving authentic washes without water, chemicals, or pumice stones, and reducing both environmental impact and costs.

Together, Laser + G2 Ozone give designers total freedom to create authentic finishes with greater contrast, brightness, and naturalness, achieving true sustainability at the best cost.

‘Digital to real’, from virtual design to real garment
At Kingpins, Jeanologia also presents ‘Digital to Real’, a space where visitors can experience how digitalization accelerates the design-to-production process. With eDesigner, brands can develop and visualize denim finishes in a fully digital environment, reducing up to 80 percent of physical samples, cutting emissions, and connecting creativity directly with production.

‘Made in España’: creativity, innovation, and sustainability
At Kingpins, Jeanologia takes part in ‘Made in España’, a space that celebrates the strength and creativity of the Spanish textile industry.

Together with Recover, Jeanologia showcases circular, responsible, and creative denim, highlighting new ways to enhance sustainability and close the loop in denim production.
Alongside Textil Santanderina and Pinter, the company will inspire visitors with a collection that blends art and fashion, a reflection of Spanish innovation, craftsmanship, and contemporary creativity.

Reju, together with 11 other companies representing the textile value chain, launched the European Circular Textile Coalition’s manifesto for a fully circular textile economy, urging the EU to transform post-consumer textile waste into a driver of green jobs, innovation and competitiveness. 

The coalition is formed of businesses across the textile value chain; Reju, Resortecs, COLEO, Tissage de Charlieu, Synergies TLC, Nouvelles Fibres Textiles, Sympany, European Spinning Group, Ariadne, Erdotex, Utexbel, Noyfil.

Europe generates 12.6 million tonnes of textile waste annually, with most of it landfilled, incinerated or exported and just 1% recycled back into new garments. The coalition stresses that this is no longer acceptable. 

“We refuse to accept textile waste as an inevitability, instead, we see it as a solvable challenge for our generation,” the manifesto states. 

The coalition calls for urgent EU action to match regulatory ambition with investment in recycling and manufacturing systems. 

“Without system readiness, even the most forward-looking regulations risk falling short. We are here to help bridge that gap,” the group highlights. 

To drive change, the manifesto sets out three policy pillars: 

1. Ensure a competitive European textile chain, bringing production back to European shores to uphold environmental and labour standards. 
2. Prioritise high-quality textile-to-textile recycling, making post-consumer textile waste the main feedstock for new textiles. 
3. Set mandatory recycled content in textiles, with ambitious but realistic targets phased in over time. 

‘Reju is a system change company and we strongly believe that change happens with collaboration. That is why this collation is important to drive change collectively as an industry pulling together and we welcome more businesses to join us.’ says Patrik Frisk, Reju CEO. 

“Voluntary efforts have proven grossly insufficient – we need binding standards to drive demand for recycled materials,” the coalition insists. 

The coalition is launching an advocacy tour to engage policymakers and invites other actors from across the textile value chain to join its mission. 

“Now is the time to act — because when a world without waste is possible, we cannot afford to wait!

About Reju
Reju is a materials regeneration company focused on creating innovative solutions for regenerating polyester textiles and post-consumer PET waste. Owned by Technip Energies and utilizing technology originating with IBM Research, Reju is driven by its purpose to unlock infinite possibilities within finite resources. The company aims to establish a global textile recycling circular system to regenerate and recirculate polyester textiles. 

Fresh from its highly successful 63rd conference held in Porto, Portugal, from October 7-10, The Textile Institute (TI) will celebrate a major milestone at the ITMA Asia+CITME textile machinery exhibition in Singapore later this month.

One hundred years ago, in 1925, TI was granted its Royal Charter by King George V, transforming it from a professional association into a globally recognised chartered body, and in Singapore from October 28-31, is seeking to strengthen its international partnerships while welcoming new Corporate Members to its expanding global network.

Shared growth
TI will exhibit as a reciprocal member of the British Textile Machinery Association (BTMA), showcasing the power of collaboration and shared growth. The long-standing partnership between the two organisations has been further strengthened by the appointment of BTMA CEO Jason Kent as TI’s new Commercial Vice President, bringing fresh industry insight and influence to the role.

“Our joint presence in Singapore underlines how enduring partnerships strengthen the entire industry,” Kent says. “Corporate Membership of The Textile Institute gives organisations access to an international network of professionals, cutting-edge research and strategic benefits valued at over £10,000 a year.”

Advantages
Membership unlocks a host of advantages, including global promotion and visibility, invitations to high-level networking events and training, collaboration on industry-led research, professional recognition through chartered qualifications and access to TI’s publications, data and R&D resources.

“As the only global professional body in this sector with a Royal Charter, we are driving the industry forward through high-quality events and training courses that equip professionals for the future,” says TI CEO Stephanie Dick. “Together with our Corporate Members, we’re tackling skills gaps, developing practical training solutions and reaching international audiences.”

New industries
“This is an exciting time for the industry, especially with the major opportunities being opened up in new technical textiles for rising industries such as energy and data storage, future mobility and advanced infrastructure,” adds TI President Charles Wood. “Whether you’re a multinational manufacturer or a fast-growing SME, TI offers a neutral, not-for-profit platform where your voice is heard and your ambitions are supported. As we expand our influence across Asia and beyond, we’re inviting new Corporate Members to join us, benefit from our resources and help shape the Institute with their expertise.”

The Textile Institute is ideally positioned to help organisations stay competitive, connected and compliant. From its first foundation in Manchester in 1910, its approach has always been to be “not of Manchester, but international”, and with sections and special interest groups active across the globe, it now serves members in over 60 countries, empowering professionals across every link in the textile supply chain. 

“We are looking forward to exploring new possibilities with as many forward-looking companies as possible at this year’s ITMA Asia+CITME,” concludes Jason Kent.