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(c) ChemSec, report Not Quite 100%
28.04.2022

ChemSec' Study: Consumer brands demand clarity on recycled plastics

A new interview study from NGO ChemSec shows that there is a gap between supply and demand when it comes to recycled materials, causing confusion and bottlenecks. Among other things, suppliers go out of their way using elaborate trade schemes to reach the coveted ”100% recycled” tag, which – it turns out – is not that important to consumer product brands. Far more crucial aspects, according to several major B2C companies, are:

  • Honest communication towards customers
  • Comprehensive information from suppliers
  • Clear standards for recycled material

These are some of the conclusions from NGO ChemSec’s survey and interview study with 26 highly well-known consumer product brands. All brands responded to a survey concerning their current plastic use, as well as their needs, expectations and challenges regarding using more recycled material, to enable the shift to a circular economy for plastics.

Ten of the brands then participated in in-depth interviews on the same topics:, Essity, H&M, IKEA, Inditex , Lego, Mars,  SC Johnson, Tarkett, Unilever and Walgreens Boots Alliance.

A new interview study from NGO ChemSec shows that there is a gap between supply and demand when it comes to recycled materials, causing confusion and bottlenecks. Among other things, suppliers go out of their way using elaborate trade schemes to reach the coveted ”100% recycled” tag, which – it turns out – is not that important to consumer product brands. Far more crucial aspects, according to several major B2C companies, are:

  • Honest communication towards customers
  • Comprehensive information from suppliers
  • Clear standards for recycled material

These are some of the conclusions from NGO ChemSec’s survey and interview study with 26 highly well-known consumer product brands. All brands responded to a survey concerning their current plastic use, as well as their needs, expectations and challenges regarding using more recycled material, to enable the shift to a circular economy for plastics.

Ten of the brands then participated in in-depth interviews on the same topics:, Essity, H&M, IKEA, Inditex , Lego, Mars,  SC Johnson, Tarkett, Unilever and Walgreens Boots Alliance.

Is non-mechanical recycling the answer?
Only about ten percent of all discarded plastics is recycled today, which is of course not nearly enough to achieve a circular plastics economy. Despite ambitions and initiatives to reduce plastics use – replacing the materials with other, more sustainable ones – the “plastic tap” is not expected to be turned off anytime soon. Quite the opposite, which makes raising the recycling rates more important than ever.

Although commercially viable, traditional (mechanical) recycling is afflicted with severe flaws, such as legacy chemicals, quality and functionality issues, as well as the lack of clean and sorted waste streams. The brands cited quality and functionality issues as the main obstacles for using more recycled material in their products.

This opens up for non-mechanical recycling, sometimes referred to as chemical recycling, where the plastic is either dissolved or broken down into smaller building blocks. Harmful additives and other hazardous chemicals can be removed in the process, and a material comparable to virgin plastic can be achieved – at least in theory.

So far, however, non-mechanical recycling technologies are costly, energy-intensive, and often require the addition of a great deal of virgin plastic to work – the very material that needs to be phased out.

The chain of custody models needs to be detangled
Apart from these production issues, there is a wide range of chain of custody models surrounding non-mechanical recycling, including mass balance and book & claim, which enable trade of credits or certificates for recycled material.

This cuts the physical connection between input and output, making it possible for a supplier to sell a material as “100% recycled”, when the actual recycled content could be zero.

This is a major issue for the brands ChemSec has spoken to, who value honest and correct communication towards customers. It turns out, perhaps somewhat surprisingly, that being able to slap a “made from 100% recycled plastic” label on a product is not all that important to brands.

To the brands, a physical connection between input (the discarded plastic waste headed for recycling) and output (the product at least partially made from recycled plastics) is far more important.

A physical connection, along with correct and adequate information from suppliers, as well as clearer standards and guidelines than what is available today, is what brands require to increase the use of recycled material and move us closer to a circular economy for plastics.

More information:
ChemSec plastics Recycling
Source:

ChemSec

Political Tailwind for Alternative Carbon Sources (c) Renewable Carbon Initiative
European Policy under the new green deal
22.12.2021

Political Tailwind for Alternative Carbon Sources

  • More than 30 leading pioneers of the chemical and material sector welcome the latest political papers from Brussels, Berlin and Düsseldorf

The political situation for renewable carbon from biomass, CO2 and recycling for the defossilisation of the chemical and materials industry has begun to shift fundamentally in Europe. For the first time, important policy papers from Brussels and Germany take into consideration that the term decarbonisation alone is not sufficient, and that there are important industrial sectors with a permanent and even growing carbon demand. Finally, the need for a sustainable coverage of this carbon demand and the realisation of sustainable carbon cycles have been identified on the political stage. They are elemental to the realisation of a sustainable chemical and derived materials industry.

  • More than 30 leading pioneers of the chemical and material sector welcome the latest political papers from Brussels, Berlin and Düsseldorf

The political situation for renewable carbon from biomass, CO2 and recycling for the defossilisation of the chemical and materials industry has begun to shift fundamentally in Europe. For the first time, important policy papers from Brussels and Germany take into consideration that the term decarbonisation alone is not sufficient, and that there are important industrial sectors with a permanent and even growing carbon demand. Finally, the need for a sustainable coverage of this carbon demand and the realisation of sustainable carbon cycles have been identified on the political stage. They are elemental to the realisation of a sustainable chemical and derived materials industry.

The goal is to create sustainable carbon cycles. This requires comprehensive carbon management of renewable sources, which includes carbon from biomass, carbon from Carbon Capture and Utilisation (CCU) – the industrial use of CO2 as an integral part – as well as mechanical and chemical recycling. And only the use of all alternative carbon streams enables a true decoupling of the chemical and materials sector from additional fossil carbon from the ground. Only in this way can the chemical industry stay the backbone of modern society and transform into a sustainable sector that enables the achievement of global climate goals. The Renewable Carbon Initiative’s (RCI) major aim is to support the smart transition from fossil to renewable carbon: utilising carbon from biomass, CO2 and recycling instead of additional fossil carbon from the ground. This is crucial because 72% of the human-made greenhouse gas emissions are directly linked to additional fossil carbon. The RCI supports all renewable carbon sources available, but the political support is fragmented and differs between carbon from biomass, recycling or carbon capture and utilisation (CCU). Especially CCU has so far not been a strategic objective in the Green Deal and Fit-for-55.

This will change fundamentally with the European Commission's communication paper on “Sustainable Carbon Cycles” published on 15 December. The position in the paper represents an essential step forward that shows embedded carbon has reached the political mainstream – supported by recent opinions from members of the European parliament and also, apparently, by the upcoming IPCC assessment report 6. Now, CCU becomes a recognised and credible solution for sustainable carbon cycles and a potentially sustainable option for the chemical and  material industries. Also, in the political discussions in Brussels, the term “defossilation” is appearing more and more often, complementing or replacing the term decarbonisation in those areas where carbon is indispensable. MEP Maria da Graça Carvahlo is among a number of politicians in Brussels who perceive CCU as an important future industry, putting it on the political map and creating momentum for CCU. This includes the integration of CCU into the new Carbon Removal Regime and the Emission Trading System (ETS).

As the new policy documents are fully in line with the strategy of the RCI, the more than 30 member companies of the initiative are highly supportive of this new development and are ready to support policy-maker with data and detailed suggestions for active support and the realisation of sustainable carbon cycles and a sound carbon management. The recent political papers of relevance are highlighted in the following.

Brussels: Communication paper on “Sustainable Carbon Cycles”
On 15 December, the European Commission has published the communication paper “Sustainable Carbon Cycles” . For the first time, the importance of carbon in different industrial sectors is clearly stated. One of the key statements in the paper is the full recognition of CCU for the first time as a solution for the circular economy, which includes CCU-based fuels as well. The communication paper distinguishes between bio-based CO2, fossil CO2 and CO2 from direct air capture when addressing carbon removal and it also announces detailed monitoring of the different CO2 streams. Not only CCU, but also carbon from the bioeconomy is registered as an important pillar for the future. Here, the term carbon farming has been newly introduced, which refers to improved land management practices that result in an increase of carbon sequestration in living biomass, dead organic matter or soils by enhancing carbon capture or reducing the release of carbon. Even though the list of nature-based carbon storage technologies is non-exhaustive in our view, we strongly support the paper’s idea to deem sustainable land and forest management as a basis for the bioeconomy more important than solely considering land use as a carbon sink. Surprisingly, chemical recycling, which is also an alternative carbon source that substitutes additional fossil carbon from the ground (i.e. carbon from crude oil, natural gas or from coal), is completely absent from the communication paper.

Berlin: Coalition paper of the new German Government: “Dare more progress – alliance for freedom, justice and sustainability”
The whole of Europe is waiting to see how the new German government of Social Democrats, Greens and Liberals will shape the German climate policy. The new reform agenda focuses in particular on solar and wind energy as well as especially hydrogen. Solar energy is to be expanded to 200 GW by 2030 and two percent of the country's land is to be designated for onshore wind energy. A hydrogen grid infrastructure is to be created for green hydrogen, which will form the backbone of the energy system of the future – and is also needed for e-fuels and sustainable chemical industry, a clear commitment to CCU. There is a further focus on the topic of circular economy and recycling. A higher recycling quota and a product-specific minimum quota for the use of recyclates and secondary raw materials should be established at European level. In the coalition paper, there is also a clear commitment to chemical recycling to be found. A significant change for the industry is planned to occur in regards to the so-called “plastic tax” of 80 cents per kilogram of non-recycled plastic packaging. This tax has been implemented by the EU, but most countries are not passing on this tax to the manufacturers and distributors, or only to a limited extent. The new German government now plans to fully transfer this tax over to the industry.

Düsseldorf: Carbon can protect the climate – Carbon Management Strategy North Rhine-Westphalia (NRW)
Lastly, the RCI highly welcomes North Rhine-Westphalia (NRW, Germany) as the first region worldwide to adopt a comprehensive carbon management strategy, a foundation for the transformation from using additional fossil carbon from the ground to the utilisation of renewable carbon from biomass, CO2 and recycling. For all three alternative carbon streams, separate detailed strategies are being developed to achieve the defossilisation of the industry. This is all the more remarkable as North Rhine-Westphalia is the federal state with the strongest industry in Germany, in particular the chemical industry. And it is here, of all places, that a first master plan for the conversion of industry from fossil carbon to biomass, CO2 and recycling is implemented. If successful, NRW could become a global leader in sustainable carbon
management and the region could become a blueprint for many industrial regions.