From the Sector

The rescheduled Intertextile Shanghai Home Textiles, now taking place from 9 – 11 October, will once again provide the industry with insight into the future through its fringe programme’s four categories: Design Inspiration, Business O2O, Textiles & Technologies and Industry Empowerment. And with the Online Business Matching sourcing platform returning this edition, buyers worldwide can still participate in the fair.

Each of the fringe programme’s four categories – Design Inspiration, Business O2O (online to offline), Textiles & Technologies and Industry Empowerment – features a mix of conferences, seminars and presentations that reflect the future of the home textile industry. Highlights of each category are included below, while further details can be found on the fair’s website: https://intertextile-shanghai-hometextiles-autumn.hk.messefrankfurt.com/shanghai/en/programme-events.html.

Since 2019, Messe Frankfurt has been working with the Conscious Fashion Campaign and United Nations Office for Partnerships as part of the Texpertise Network and supports the UN Sustainable Development Goals. The goals will be presented gradually at global textile events in order to highlight the most pressing challenges facing the textile and fashion industry worldwide.

Industry Empowerment: antimicrobial technologies and licensing in the home textile sector

Growing awareness of health and hygiene has increased the demand for antimicrobial and other functional textiles. Seminars hosted by the Chinese Industry Association for Antimicrobial Materials & Products will further discuss the increasing prominence of these textiles, as well as how the adoption of new antimicrobial textile technologies is expected to evolve in the future. In addition, experts will share the new trends of licensing and IP with case studies for the furniture companies and fabric brands.

2022 China Home Textile Trends

The China Home Textiles Trend Area will feature the research of the China Home Textile Association, The Department of Home Textile Trend Research and Promotion and Concept & Style Fashion Project Group Italy who shared their knowledge, inspirations and exchanged their visions of trend evolutions considering consumer demand, retail expertise, the contract market and new technologies.

Intertextile Shanghai Home Textiles – Autumn Edition 2021 will be held concurrently with Intertextile Shanghai Apparel Fabrics – Autumn Edition, Yarn Expo Autumn, PH Value and CHIC at the National Exhibition and Convention Center. Intertextile Shanghai Home Textiles – Autumn Edition is organised by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; and the China Home Textile Association (CHTA).

• Leading suppliers of textile-care technology cancel their participation

Leading suppliers of laundry and dry-cleaning technology have used the free cancellation deadline offered by Messe Frankfurt against the background of the pandemic and cancelled their participation in Texcare International 2021 shortly before expiry. In view of this the Advisory Council of the world’s leading textile-care fair have voted to cancel Texcare International for this year because its success can no longer be guaranteed.

In view of the corona crisis earlier this year, Messe Frankfurt offered exhibitors of Texcare International the right to cancel their participation free of charge until 3 September 2021. As the months passed, the overall outlook became increasingly positive and, by the beginning of August, around 200 companies – including the important and big manufacturers from all parts of the textile-care sector – had registered to exhibit at Texcare International in Frankfurt am Main from 27 November to 1 December 2021. Factors contributing to this included the growing pace of vaccination around the world, the categorisation of trade fairs as business events and the officially approved protection and hygiene concept of Messe Frankfurt. Nevertheless, the mood changed shortly before the cancellation deadline as leading companies decided to withdraw from the event because of uncertainties regarding the future development of the pandemic.

Kerstin Horaczek, Vice President Technology Shows at Messe Frankfurt, took stock after the deadline: “Together with our partners, we worked untiringly to stage the Texcare International for the textile-care sector in the autumn. However, a leading international trade fair with a significantly reduced spectrum on show would not do justice to participants’ expectations of the fair as the most important meeting place and innovation hub for the sector. Therefore, we have decided to accept the vote of the Advisory Council and cancel Texcare International 2021. We are extremely sorry about this. At the same time, we are grateful for the on-going, high level of commitment demonstrated by the sector for their most important trade fair.”

Avgol, a subsidiary of global petrochemical producer Indorama Ventures Public Company Limited (IVL),  appointed Mr. Tommi Bjornman as its new CEO, replacing Mr. Shachar Rachim who takes up a broader role as CEO leading the Hygiene vertical of IVL’s Fibers business.

Mr. Bjornman’s new position with Avgol took effect on 1 June, 2021. The Hygiene business is one of 16 integrated verticals under Indorama Ventures, and comprises brands including Avgol, Auriga, FiberVisions, ES FiberVisions, Trevira and Wellman. The Hygiene vertical provides fibers and filaments used in hygiene, medical, personal protective equipment (PPE) and industrial disposable applications as well as durable textile applications used for automotive interiors, furnishings, wall and window coverings and related goods. Mr. Bjornman continues to report to Mr. Rachim who retains his role as an Avgol Board member.

• Guidelines of the EU Commission to implement the Single-Use Plastics Directive have been published
• Uniform labelling obligation for wipes and feminine hygiene products containing plastics as of July 03, 2021
• Lenzing’s wood-based, biodegradable VEOCEL™ branded fibers as a sustainable alternative to plastic

The Lenzing Group welcomes the issuance of the guidelines for the implementation of the Single-Use Plastics Directive (EU) 2019/904, which took effect on June 05, 2019¹. In these guidelines, the EU Commission specifies which products fall within the scope of the directive, thus providing clarity in the joint fight of the EU member states against environmental pollution from plastic waste. Lenzing’s wood-based, biodegradable cellulosic fibers such as those of the VEOCEL™ brand comprise a sustainable and innovative solution to this man-made problem.

Uniform labelling rules for some single-use plastic products
The Commission implementing regulation (EU) 2020/2151 applying to the Single-Use Plastics Directive stipulate uniform labelling requirements for some of the single-use plastic products on the packaging or the product itself starting on July 03, 2021. They encompass feminine hygiene products and wet wipes for personal and household care containing plastic.

Consumers want sustainable hygiene products
Even before the implementation of the Single-Use Plastics Directive, Lenzing already gives consumers clear guidance in their purchasing decisions. Products bearing the VEOCEL™ brand logo on their packaging are produced in line with stringent certification criteria. As a consequence, consumers can be assured that the products contain biodegradable, cellulosic materials.

A Marketagent survey carried out in German-speaking Europe in October 2019² concluded that nine out of ten consumers would immediately change their purchasing behavior for wipes if they found out that their current product contains plastic. This would seem to imply that new market dynamics will emerge once the labelling rules for single-use plastic products takes effect. According to a Smithers Report³, about 500,000 tons of petroleum-based fibers are used each year for the production of wipes.

¹ Directive (EU) 2019/904 of the European Parliament and of the Council of 5 June 2019 on the reduction of the impact of certain plastic products on the environment
² Representative Marketagent Online survey, n = 1,005 (14 - 69 years old, from Austria and Germany). https://itsinourhands.com/
³ Smithers Report “The Future of Global Nonwoven Wipes to 2023”, published in 2018, page 23, reference year 2018